Creatio Review 2025: Pricing, Features, Pros & Cons, Ratings & More

Creatio is a workflow automation and customer relationship management (CRM) software company established in 2014. Creatio’s all-in-one digital platform empowers organizations to optimize operations through simple, no-code solutions, allowing them to conveniently create and release their business applications. It also offers an end-to-end CRM platform, from marketing to customer service, enhancing how business leaders manage employee performance and customer connections. To learn more about the software, explore this in-depth Creatio review that our team at Research.com has prepared.

What's new in Creatio?

Creatio features are frequently upgraded every four weeks based on customer feedback, web analytics, and research on user interface (UI) and user experience (UX). The software company then decides on development priorities to test and deploy for customer use as soon as possible.

In November 2023, Creatio version 8.1.1 Quantum was released with new functionalities, which we will discuss in this part of our Creatio review:

• Creatio Composable Apps. Users can now create and edit their product catalogs, orders, and invoices, among other items, through the Order and Contract Management tool. They can also enjoy Knowledge Management, the platform’s new knowledge base module, in Sales, Marketing, Service, and Financial Services Creatio. Moreover, Marketing Creatio now allows users to automate the addition of campaign participants from landing pages.
• End-user Experience. Creatio enhanced its Calendar UX, enabling users to include meeting links to activity descriptions for convenience in joining. Users can also schedule meetings and edit time scales. The feature instantly saves changes, applies the user's time zone, and automatically adjusts calendar tiles based on the number of meetings scheduled during a period. Moreover, users can seamlessly link WordPress landing pages to Creatio through Elementor and view live feed updates and Freedom UI list updates without refreshing their pages. Freedom UI presents the content of the page opened by the user.
• No-code Tools. The No-code Designer lets users build app packages and add those already existing to apps, so long as they are editable, not a primary package of other apps, and not incorporated in the current app. The solution also boasts new minor capabilities, including developing current app packages when saving changes to schemas, selecting editable packages as the current app package, and viewing package properties from the package action menu.

Creatio pricing is determined through the plans that different organizations choose and the products and support plans they include. CRM tools cost $15 per user per month for each product, including sales management tools, a multichannel marketing platform, and a customer service platform. For $12 per user per month, Creatio enables its clients to select additional user types, such as limited internal users, mobile-only users, external B2B portal users, and external B2C portal users.

The following are the different Creatio pricing plans:

Growth – $25 per user/month

• Automation to small and midsize businesses

Enterprise – $55 per user/month

• Full-scale automation for corporate and enterprise

Unlimited – $85 per user/month

• Limitless automation for advanced enterprise needs

What sets Creatio apart?

Our Creatio review and other reviews and ratings found that many customers believe that the digital business platform intuitively fulfills their organizational needs. Creatio users have also experienced its commitment to quality products and efficient customer support through regular updates. Moreover, businesses looking to develop their own digital tools without the complexities of coding may take advantage of Studio Creatio, the software company’s no-code designing platform that lets organizations automate workflows and create software applications.

Explore the following Creatio pros and cons to further learn about the digital platform’s functionalities and their advantages and disadvantages to business processes.

• Creatio enables organizations to create their own business software applications without coding.
• The digital platform also offers end-to-end CRM solutions, such as a marketing automation tool, sales packages, and customer service capabilities.
• Several Creatio integrations, including the OneLogin portal, Active Directory Federation Services (ADFS), Google, Webitel, Microsoft Exchange, and Microsoft 365, are available.
• Generally, Creatio is customizable and adaptable to businesses and industries.
• The software company also boasts a responsive customer support team.

• Feature enhancements may take time and effort to be deployed.
• Creatio Marketplace may have limited options in software applications, according to other Creatio reviews.
• Sales Creatio may be more ideal for businesses offering physical products than businesses in the service industry.
• Pricing may increase as businesses scale.

In this section, our Creatio review further discusses the essential features of the digital business platform. These components include Creatio Marketplace, the platform’s virtual space for ready-made applications and templates for CRM products, and Creatio Academy, which provides users with resources to familiarize themselves with the proper implementation of Creatio solutions. Read through our list below to learn more:

• No-code Platform. Studio Creatio offers both an application hub and a no-code designer. The application hub provides users with existing apps, connectors, and templates. Meanwhile, the no-code designer component has easy-to-use creation and editing tools that let users work on pages, data models, and workflows, among other projects, in a centralized virtual workspace.
• CRM Creatio. CRM Creatio has a variety of digital tools for marketing, sales, and customer service. These solutions are designed to automate administrative-heavy tasks, such as maintaining workflows and launching marketing campaigns, so users may focus on strengthening internal and external connections for performance and profit. Creatio supports campaigns, events, and collaboration, among other CRM activities.
• Creatio Marketplace. Creatio Marketplace provides organizations from different industries with over 400 business solutions. These industries include automotive, education, healthcare, retail, and telecommunications.
• Creatio Academy. Creatio Academy helps organizations adopt Creatio solutions into their daily business processes through training courses, tutorials, and certification.

Besides our Creatio review, client feedback and ratings attest to how the digital business platform supports their organizations’ daily operations and communications among their employees and customers. Explore the following benefits to help inform your decision on the most suitable CRM solution for your business:

• Simple Application Builder. Creatio has a collection of ready-to-install applications, connectors, and templates to help organizations get started on their app development projects. The platform’s no-code design tools make it easier for teams to collaborate and stay on track with project needs and goals. Creatio also allows users to create applications through mobile devices.
• Omnichannel Marketing Platform. Marketing Creatio offers a complete view of customer data from the beginning of their journey. It also helps you nurture leads from capturing to conversion and recycling. Moreover, Creatio supports your campaign in different areas, such as planning, budgeting, and execution. The platform’s analytics features also provide businesses with performance reports on campaigns to improve future company activities.
• End-to-end Sales and Service Management Platforms. With Creatio, organizations may build a comprehensive customer database to track consumer behavior, orders, and concerns efficiently. The platform also enables sales and service teams to monitor individual tasks and team projects from forecast to analysis for positive synchronized outputs. Creatio also centralizes all customer interactions, regardless of their communications channel. Be it through call, email, social media, or the Creatio website.

Creatio may be utilized by businesses of any size, from small companies to large enterprises, as the Research.com team found out while writing this Creatio review. These organizations come from various industries, such as banking, telecommunications, transportation, retail, manufacturing, the public sector, and media. However, mid-sized businesses may find Creatio ideal for their CRM needs.

Does Creatio provide robust security and compliance measures?

Enterprises require a secure framework to protect sensitive data and ensure continuous compliance. Creatio adheres to standard encryption protocols and enforces strict access controls that align with industry best practices. The platform undergoes regular audits and updates to mitigate emerging risks and maintain data integrity. For organizations seeking integrated systems that further enhance security management, combining Creatio with proven solutions like asset tracking software can streamline risk oversight across multiple operational areas.

How Creatio Enhances Project Management

Incorporating advanced tools into project workflows is essential for efficiency, and Creatio excels in this area. As one of the top project management software tools, Creatio integrates CRM and automation capabilities to optimize project execution across diverse industries. By combining no-code design, real-time data analytics, and robust collaboration features, Creatio supports seamless project management tailored to specific business needs.

• Customizable Workflows. Creatio allows businesses to build tailored project workflows using its no-code tools.
• Centralized Task Management. Teams can assign, prioritize, and track tasks within a unified platform.
• Resource Allocation and Monitoring. Creatio’s analytics tools help managers allocate resources efficiently.
• Collaboration and Communication Tools. Seamless team communication is integrated into Creatio’s project management features.
• Real-Time Performance Tracking. Creatio empowers teams with real-time data on project progress and performance.

How does Creatio support data-driven decision-making and analytics?

In today’s data-centric business environment, leveraging analytics to guide decision-making is crucial for organizations across sectors. While Creatio's core functionalities emphasize workflow automation and CRM, the platform also includes robust data analytics tools that enhance strategic planning and operational insights. This often-overlooked capability offers users the ability to monitor performance, analyze trends, and make informed decisions based on real-time data.

Here are the ways Creatio's analytics tools can support data-driven decisions:

• Customizable Dashboards: Creatio provides configurable dashboards that allow users to visualize essential metrics. From sales forecasts to customer satisfaction scores, businesses can quickly access and interpret relevant KPIs that align with their unique objectives.
• Real-time Reporting: With Creatio's real-time reporting, users gain immediate insights into current operations. This feature enables businesses to monitor ongoing campaigns, track customer interactions, and address performance issues proactively rather than reactively.
• Predictive Analytics: For businesses aiming to stay ahead of trends, Creatio offers predictive analytics tools that help identify patterns and forecast future outcomes. This can be particularly beneficial in sales and marketing, where understanding potential customer behavior can drive engagement strategies.
• Automated Report Generation: Users can set up automatic reports for key metrics, ensuring consistent performance reviews and enabling teams to adjust strategies based on updated data without the need for manual report creation.
• Data Integration: By connecting with external analytics tools, such as Microsoft Power BI or Google Analytics, Creatio allows businesses to enhance their data insights with additional sources, enabling a holistic view of customer journeys and operational efficiency.

Key Insights

• No-Code Platform: Creatio's no-code platform allows organizations to build custom business applications without needing extensive coding knowledge. This capability makes it accessible for businesses to develop and modify applications quickly and efficiently.
• Comprehensive CRM Solutions: Creatio offers end-to-end CRM solutions that encompass marketing automation, sales management, and customer service. These integrated tools help streamline processes and improve customer relationship management.
• Regular Updates and Customer Feedback: Creatio updates its platform every four weeks based on user feedback and analytics. This commitment to continuous improvement ensures that the software evolves to meet the needs of its users.
• Extensive Integration Capabilities: Creatio supports numerous integrations with other business tools, including Google, Microsoft 365, and Salesforce. This flexibility allows businesses to connect their existing systems and enhance their workflows.
• Diverse Industry Applications: Creatio is used across various industries such as banking, telecommunications, manufacturing, healthcare, and retail. Its adaptability makes it suitable for different business needs and sizes.
• Enhanced User Experience: The platform's latest updates include improved UX/UI features such as enhanced calendar functionalities, seamless linking of landing pages, and real-time feed updates. These enhancements contribute to a more intuitive and user-friendly experience.
• Scalable Pricing Plans: Creatio offers flexible pricing plans that cater to different business sizes and needs. The tiered pricing structure ensures that both small and large enterprises can find a suitable plan.