Salesforce CRM Sales Cloud Review 2025: Pricing, Features, Pros & Cons, Ratings & More

The Salesforce CRM Sales Cloud is a digital sales platform that is a component of Customer 360, a comprehensive suite of customer relationship management (CRM) solutions launched by the California-based software company. The product offers diverse capabilities, such as buyer and sales engagement, team collaboration, sales enablement, sales analytics, and performance management. Explore more about one of the leading CRM software platforms globally in this in-depth Salesforce CRM Sales Cloud review.

What's new in Salesforce CRM Sales Cloud?

Our team at Research.com condensed the several enhancements that Salesforce implemented recently on its sales software in this Salesforce CRM Sales Cloud review. For sales engagement, users can now effortlessly regulate the timing of cadence steps. Users can also manage the timing of cadence task assignments, view cadence usage data, and search and manage items in the To Do List. Moreover, Einstein Conversation Insights provides users with more languages and voice-recording integrations, such as RingCentral and Amazon Connect. Additional capabilities include advanced reporting and the speaker-separation feature that assists in generating transcripts and call insights.

Moreover, while creating this Salesforce CRM Sales Cloud review, our team discovered that the software firm has beefed up its revenue-intelligence features with the new Sales Rep Command Center, aiming to equip your agents with essential data. Meanwhile, the Einstein Account Management helps you determine potential sales, and Revenue Insights gives you digestible data on the stages of the sales cycle as well as the issues and gaps encountered.

New Salesforce CRM Sales Cloud features also empower your sales team with collaborative forecasts that provide detailed in-app charts. Representatives are also supported through a knowledge base that informs and reminds them about products and processes from customer acquisition to customer retention. Moreover, the digital sales solution allows you to establish, assign, and manage programs to supply your team with key resources to improve employee productivity through efficient time management and organization.

How does Salesforce CRM Sales Cloud support data security and compliance?

Salesforce CRM Sales Cloud integrates robust data security and compliance features, ensuring that organizations can manage customer information securely while adhering to industry regulations. Data security and compliance are critical for companies managing sensitive customer data, especially for those in regulated industries like finance, healthcare, and government.

• Data Encryption: Salesforce CRM Sales Cloud employs encryption protocols to protect data at rest and in transit. This ensures that sensitive information, such as customer data and sales interactions, is safeguarded from unauthorized access. Data encryption also helps businesses comply with regulations requiring the secure handling of personal and sensitive information.
• Access Control and Permissions: Salesforce allows for role-based access control, enabling administrators to set up permissions and limit access based on roles within the organization. This granularity ensures that only authorized personnel can view or manipulate specific data, helping to prevent data breaches and maintain compliance with internal policies.
• Compliance with Industry Standards: Salesforce is certified with numerous industry standards, including GDPR, HIPAA, and SOC, ensuring that it meets global compliance standards for data protection. By following these standards, Salesforce CRM Sales Cloud helps organizations avoid legal and financial risks associated with non-compliance.
• Audit Trails and Activity Monitoring: The platform provides comprehensive audit trails, logging user actions within the CRM system. This feature is crucial for monitoring data access and usage, supporting compliance with regulations requiring activity tracking. These logs help organizations detect and respond to suspicious activities, enhancing security and accountability.
• Data Residency and Backup: Salesforce offers data residency options, allowing companies to store data in specific geographic locations to meet regional compliance requirements. Automatic data backups and disaster recovery protocols are also in place, ensuring that customer information is protected and recoverable in the event of an incident.

How does Salesforce CRM Sales Cloud improve customer support?

Salesforce CRM Sales Cloud doesn't solely enhance sales processes; it also indirectly supports customer service teams by ensuring a seamless transition from sales to post-sales support. By providing a unified platform for managing customer data, the tool enables businesses to store and retrieve accurate customer information quickly, aiding in efficient and personalized customer interactions.

Integrating customer data across departments not only improves internal collaboration but also reduces response times for customer inquiries. Salesforce’s robust reporting and analytics further empower companies to identify bottlenecks in service delivery and continually optimize support protocols. For organizations actively searching for complementary customer-focused tools, leveraging high-quality customer support software tools alongside Salesforce can pave the way for superior customer satisfaction.

This holistic approach helps businesses align their sales strategies with their customer service goals, ensuring a consistent and customer-centric experience throughout the entire lifecycle.

How does Salesforce CRM Sales Cloud integrate with your existing HR system?

Salesforce CRM Sales Cloud can be seamlessly integrated with other essential business platforms, including modern HR system solutions. Its robust API and flexible data connectors enable bidirectional data sharing that aligns sales performance metrics with HR processes such as recruitment, onboarding, and employee development. This interoperability provides a holistic view of team effectiveness while streamlining key HR indicators alongside sales analytics. By consolidating relevant data into unified dashboards, organizations can implement targeted training programs and optimize workforce planning, ultimately promoting interdepartmental efficiency and strategic alignment.

Key Insights

• Comprehensive Feature Set: Salesforce CRM Sales Cloud offers a wide range of capabilities, including sales engagement, team collaboration, sales enablement, sales analytics, and performance management, making it a versatile tool for various sales-related tasks.
• Recent Enhancements: The platform has introduced new features such as timing control for cadence steps, expanded language support in Einstein Conversation Insights, and advanced reporting capabilities. These updates aim to improve user experience and efficiency.
• Revenue Intelligence: Salesforce has bolstered its revenue-intelligence features with tools like the Sales Rep Command Center, Einstein Account Management, and Revenue Insights, providing detailed data on sales cycles and identifying potential gaps and opportunities.
• Collaboration and Productivity: The integration of Slack through the Slack Sales Elevate add-on enhances team collaboration and real-time communication. This feature also leverages AI to provide timely notifications and sales performance insights.
• Scalability: While highly beneficial for large enterprises due to its comprehensive features and scalability, the platform can become expensive as the user base grows, making it less suitable for small businesses.
• Customization and Integration: The platform's user interface is highly customizable, and it integrates seamlessly with various third-party applications, enhancing its flexibility and adaptability to different business needs.
• Automation and AI: Salesforce CRM Sales Cloud automates many administrative tasks and uses AI to provide actionable insights, thereby freeing up sales teams to focus more on customer engagement and closing deals.

Salesforce CRM Sales Cloud pricing plans are based on the features included in the five packages available in the United States (US). Notably, the software company provides customers with a free trial plan that allows users to access data, workflows, reports, dashboards, tutorials, and webinars. The following pricing plans are billed annually:

Starter – $25 per user/month

• Simplified Setup and Onboarding
• Lead, Account, Contact, and Opportunity Management
• Email Integration and Automated Activity Capture

Professional – $80 per user/month

• Customizable Reports and Dashboards
• Forecast Management
• Quoting and Contracting

Enterprise – $165 per user/month

• Everything in Professional
• Advanced Pipeline Management and Deal Insights
• Territory Management and Planning

Unlimited – $330 per user/month

• All Features in Enterprise
• Advanced Automation and Sales Engagement
• Predictive and Generative AI

Unlimited+ – $500 per user/month

• All Features in Unlimited
• Performance Management, Enablement and Team Collaboration with Slack
• Connect Salesforce and External Data with Data Cloud and Revenue Intelligence

What Sets Salesforce CRM Sales Cloud Apart

Salesforce’s Sales Cloud boasts positive ratings and reviews, but business leaders must still take the time to understand Salesforce CRM Sales Cloud pros and cons. Doing your research and trials prevents you from investing in tools and resources that are unfit for your organization. Explore the following advantages and disadvantages to get you started:

• Sales Cloud tools are each designed for specific functions, from lead generation to the first transaction to customer support to the next purchase.
• The platform enables managers to monitor team members and their performance.
• Dashboards of reports and insights provide agents with detailed customer information.
• Automation helps agents refocus on interacting with, selling to, and assisting customers, with the help of customer support software.
• Salesforce CRM Sales Cloud integrations, such as data analytics, project management, and business phone systems, make the platform more flexible and collaborative among team members.
• Users are given a complete view of project progress.
• The user interface is customizable.

• Sales Cloud can become expensive as your user base grows.
• Implementation of the platform may require consistent agent training due to software updates, corroborated by customer feedback and other Salesforce CRM Sales Cloud review articles.
• Mobile options have limited customization.
• The elaborate Salesforce CRM Sales Cloud pricing model may make the platform unsuitable for small businesses.

Salesforce Sales Cloud is a platform that was designed to streamline your sales operations and, ultimately, increase your revenues. It comprises a wide range of digital sales tools—from team productivity to artificial intelligence (AI) to sales engagement. Read through several key features listed in our Salesforce CRM Sales Cloud review to get a glimpse of the capabilities that Sales Cloud offers:

• Sales Automation. Salesforce lets you easily organize and automatically integrate your emails and engagement activities on a centralized platform. It takes automation even further by doing some of the intricate work for your team based on workflows and processes.
• Sales Engagement. The unified platform also enables you to seamlessly communicate with potential and current customers no matter their preferred digital channel. It helps your agents progress interactions with sales engagement cadences. It also simplifies responses through email templates as well as administrative functions through automation.
• Sales Team Productivity. Slack Sales Elevate, a Salesforce add-on for the instant messaging tool Slack, aims to assist your agents through AI capabilities and templates to bring their focus back to selling. It also notifies your entire team of your sales performance in real-time. Moreover, the digital tool provides key sales data that you can check against key performance indicator (KPI) dashboards to ensure team progress.

Salesforce CRM Sales Cloud reviews reveal the positive reception of its digital sales tools among global organizations that have already adopted them into their sales processes. In our team’s review, we demonstrate the different benefits of this comprehensive platform.

Automated Sales Tasks

Salesforce CRM Sales Cloud automates administrative tasks, such as centralizing emails and engagement activities, prioritizing deals, and approving contracts. Reducing manual clerical duties can reallocate your time, financial resources, and human resources toward customer engagement.

Collaborative and Organized Selling

The Slack Sales Elevate add-on unifies your agents, systems, and Sales Cloud data to ensure that everyone on the team is on the same page. Managers can monitor individual and team performance and measure progress against KPIs. Moreover, your team can utilize quality templates and receive real-time Sales Cloud notifications in Slack.

Optimized Product-to-Order Process

Sales Cloud enables you to provide your team with a standard product catalog and price book, among other elements. Generating quotations is also simplified with structured product, pricing, and discount setups. Moreover, contract iterations are simplified and automated.

Considering that Salesforce CRM Sales Cloud is a complete suite of digital sales solutions, its features may be adaptable to diverse sales processes in different industries. These industries include automotive, communications, consumer goods, education, energy and utilities, financial services, healthcare, manufacturing, media, nonprofits, government, retail, and technology. Notably, while small businesses may decide to subscribe to the platform, the team at Research.com that worked on this Salesforce CRM Sales Cloud review found that the platform may be ideal for large organizations or those with over 1,000 employees.