Best Sona Alternatives & Competitors for 2025

Pipeliner CRM stands out for its user-friendly design that encourages quick adoption among sales teams, addressing a common challenge in CRM implementation. Its AI-driven features automate routine tasks, freeing sales professionals to concentrate on strategic priorities and boosting overall productivity. Additionally, Pipeliner supports consistent sales processes and offers powerful analytics tools, equipping management with valuable insights. Cost-efficiency is another key benefit, as the platform can be rapidly deployed without the need for a dedicated administrator, ensuring a swift return on investment and lower total ownership costs.

• Visual Relationship Mapping
• Multiple Accounts functionality
• Comprehensive Forecasting capabilities
• No-code Workflow Automation Engine
• Email Integration with MS Outlook and Gmail
• Personalized Email Templates
• AI-powered duplicate checking and advanced sales tools
• Mobile Accessibility

Pipeliner CRM's Starter Plan begins at $65 per user monthly or $50 if billed annually, requiring a minimum of three users and offering basic sales management and collaboration tools. The Business Plan costs $85 monthly or $70 annually per user, adding full CRM functionality and customization. The Enterprise Plan is priced at $115 monthly or $100 annually, providing advanced reporting and enhanced customization. The Unlimited Plan, at $150 monthly or $125 annually per user, includes advanced features and add-ons not found in other plans. A free trial is available for evaluation.

NetSuite CRM delivers a comprehensive platform that consolidates customer information across multiple channels, granting teams instant access to up-to-date data on preferences, transactions, and interactions in one centralized hub. By automating routine sales, marketing, and service activities, it boosts operational efficiency and frees staff to concentrate on cultivating stronger customer relationships. Its cloud-based design facilitates seamless connectivity from any device, enabling collaboration among dispersed teams while providing real-time sales tracking and pipeline visibility to accelerate deal closures. Additionally, advanced forecasting and analytics tools harness historical and predictive data, empowering businesses to enhance decision-making and optimize resource management for sustained growth.

• Customer Management
• Lead Management
• Sales Forecasting
• Marketing Automation
• Real-Time Dashboards
• Workflow Automation
• Case and Customer Support Management
• Integration with ERP and Other Systems

NetSuite CRM offers four main pricing tiers with varying features and annual costs. The Standard Tier ranges from $1,188 to $4,800, covering essential CRM functions like contact management and sales automation. The Premium Tier, priced between $11,615 and $27,600 annually, adds advanced analytics and forecasting tools. The Ultimate Tier costs from $7,188 to $10,200 and includes CPQ capabilities and real-time pricing. The Enterprise Tier, from $7,188 to $23,988, combines all features with advanced customization and partner management. A base platform fee of $999 monthly plus $99 per user monthly applies.

Salesforce CRM stands out as the leading platform globally, offering a unified system to store and analyze customer information, which empowers businesses to make well-informed decisions. Its robust contact management delivers a comprehensive and centralized view of customer data, allowing sales teams to access detailed profiles and better understand their prospects. The integration of AI, especially through Einstein, streamlines everyday tasks like data entry and email follow-ups, enabling employees to concentrate on more strategic activities. Additionally, Salesforce fosters seamless collaboration with tools such as "Chatter" and supports remote accessibility via the cloud and mobile devices, ensuring teams stay connected and productive regardless of location.

• Contact Management
• AI Capabilities (Einstein AI and Einstein GPT)
• Automation, Workflows, and Approvals
• Reports, Dashboards, and Analytics
• Sales Opportunity Management
• Omni-Channel Support
• Collaboration Tools (with Slack Integration)
• Third-Party Integrations

The Salesforce Starter Suite costs $25 per user per month, suitable for small businesses needing basic CRM features. For growing businesses, the Professional plan is $100 per user monthly, offering automation, real-time chat, and access to the AppExchange. The Enterprise plan at $165 per user per month adds pipeline management and advanced automation, ideal for scaling companies. Large enterprises might prefer the Unlimited plan at $330 per user monthly, which includes AI and premier support. High-performance teams can opt for Einstein 1 Sales at $500 per user monthly, featuring generative AI and Slack integration.

Creatio CRM stands out as a versatile and powerful customer relationship management platform, designed to accommodate both technical and non-technical users through its intuitive no-code development environment. This feature allows organizations to customize applications and automate workflows swiftly, reducing implementation time and overall costs by 37% compared to traditional CRM solutions. By automating routine tasks and providing a comprehensive 360-degree customer view, Creatio enhances team productivity and fosters more personalized client interactions. Additionally, its extensive integration options, strong security measures, and AI-driven automation equip businesses with actionable insights and predictive capabilities to optimize the entire customer journey.

• Unified CRM Experience
• 360-Degree Customer View
• Unlimited No-Code Customization
• End-to-End Workflow Automation
• Real-Time Analytics and Reporting
• Opportunity Tracker
• Sales Forecasting
• Integrations

Creatio CRM offers three core plans priced per user per month. The Growth Plan costs $25 and targets small to medium businesses with automation features. For larger companies, the Enterprise Plan is $55, delivering comprehensive automation capabilities. The Unlimited Plan, at $85, is designed for advanced enterprise needs with limitless automation potential. Additional CRM products like Sales, Marketing, and Service are available separately for $15 per user monthly, allowing customization. This composable pricing ensures businesses pay only for what they require, adapting easily to varied organizational demands.

HubSpot CRM is a cloud-based customer relationship management platform designed to help businesses manage and analyze customer interactions throughout the sales and marketing lifecycle. It provides tools for contact and lead management, email tracking, pipeline management, marketing automation, and performance analytics. The system is known for its user-friendly interface and seamless integration with other HubSpot tools, making it particularly popular among small to medium-sized businesses. HubSpot CRM is available in a free version with basic features, while more advanced capabilities—such as sales forecasting, custom reporting, and AI-powered insights—are accessible through paid tiers. The platform emphasizes ease of use, scalability, and centralized data, enabling teams to align their sales, marketing, and customer service efforts more effectively.

• Contact Management
• Deal Pipeline Management
• Email Tracking and Notifications
• Meeting Scheduling
• Live Chat and Chatbots
• Marketing Automation
• Sales Automation
• Custom Dashboards and Reporting
• Lead Scoring

Free Tools – $0/month Includes basic CRM, contact management, email marketing, forms, live chat, and reporting tools.

Starter – Starting at $20/month Adds features like email marketing automation, simple conversation routing, and removal of HubSpot branding. Pricing varies depending on the number of contacts.

Professional – Starting at $500/month Includes advanced marketing automation, custom reporting, sales sequences, lead scoring, and team collaboration tools.

Enterprise – Starting at $1,200/month Offers enterprise-grade features such as custom objects, advanced permissions, predictive lead scoring, and more extensive analytics.

Note: Prices vary depending on whether you're purchasing individual Hubs (e.g., Sales, Marketing, Service) or bundling them as part of the CRM Suite.

Zoho CRM offers extensive customization options that enable businesses to adapt fields, page layouts, workflows, and automation rules to their specific needs, thereby enhancing lead management and streamlining the sales process from initial contact to deal closure. Its comprehensive suite supports sales, marketing, and customer support through features like detailed reporting, analytics, and an intuitive interface that facilitates easy navigation. The platform integrates AI-powered tools such as the Zia assistant, which provides predictive sales insights and helps personalize customer interactions using real-time behavioral data. Moreover, Zoho CRM’s competitive pricing—including a free tier for smaller teams—and its mobile and third-party app integrations make it a versatile choice for organizations aiming to improve collaboration and decision-making across diverse work environments.

• Zia AI Assistant
• Lead and Deal Prediction
• Sales Process Builder
• Blueprints
• Enhanced Automation
• Advanced Dashboard Functionality
• Forecast Adjustment and Hierarchy
• WhatsApp for Business Integration

The Zoho CRM Free Plan supports up to 3 users with basic contact management and automation at no cost. The Standard Plan costs $14 per user monthly if billed annually, offering sales forecasting and custom dashboards. The Professional Plan, priced at $23 per user monthly with annual billing, adds inventory management and Google Ads integration. The Enterprise Plan, at $40 per user monthly billed annually, includes advanced customization and AI analytics. The Ultimate Plan, $52 per user monthly billed annually, provides enhanced analytics and premium support. All paid plans have a 15-day free trial available.

LeadSquared Sales + Mobile CRM is designed to empower organizations by optimizing their field sales operations through a powerful mobile platform that ensures seamless access to crucial CRM features on smartphones and tablets. Its fast, streamlined interface coupled with offline capabilities guarantees that sales teams remain productive and connected even in areas with limited connectivity. The system’s automation features simplify workflows and minimize manual tasks, helping to increase lead conversion rates and overall efficiency. Additionally, real-time tracking, geolocation, and route optimization provide managers with detailed insights into team performance, while sales representatives benefit from prioritized tasks and integrated communication tools to engage prospects more effectively.

• Lead Capture from Multiple Channels
• Automated Lead Distribution
• Mobile Field Sales Management
• Geolocation and GPS Tracking
• Sales Territory Management
• Multichannel Communication
• Offline Functionality
• Real-Time Notifications and Alerts

LeadSquared Sales Mobile CRM offers three annual subscription plans priced per user each month. The LITE plan costs $15 and provides essential CRM tools like lead management and basic sales automation. For $50, the PRO plan adds advanced automation, enhanced analytics, and mobile CRM features. The top-tier SUPER plan, priced at $100, includes premium integrations, extensive sales automation, territory management, and expanded support. All plans come with a 15-day risk-free trial without requiring credit card details, allowing users to evaluate features before committing.

Jotform stands out as a versatile online form builder software that caters to both individuals and organizations seeking efficient solutions for creating customized forms without needing coding skills. Its intuitive drag-and-drop interface, combined with a vast library of pre-designed templates, enables users to quickly produce professional-quality forms for various applications such as surveys, registrations, and payments. The platform’s strong integration capabilities with popular third-party tools streamline data management and automate workflows, while features like conditional logic personalize the user experience by adapting forms based on input. Additionally, Jotform prioritizes security with SSL encryption and offers collaborative tools and notification systems, making it a comprehensive choice that is accessible even to small users through its free plan.

• Powerful User-Friendly Survey Builder Tools
• Vast Library of Customizable Templates
• Real-Time Comprehensive Reporting and Analytics
• Seamless Embedded Website Form Integration
• Innovative Optimized Mobile-Friendly Form Experience
• Dynamic Conditional Logic for Customization
• Extensive Integrations with Third Parties
• Secure Payments Integration for Commerce

Jotform offers flexible pricing plans to suit diverse needs. The Free plan provides limited monthly submissions and basic features at no cost, ideal for testing new ideas. The Bronze and Silver plans, at $34 and $39 per month respectively, expand submission limits, payment capacities, storage, and form customization by eliminating branding. Advanced users benefit from the Gold plan at $49 monthly, combining extensive submissions, larger storage, and HIPAA compliance. For unlimited use and tailored solutions, the Enterprise plan invites direct inquiry for pricing details. Contact Jotform now for further information.

Close is introduced as a CRM solution that aims to streamline overall sales processes and consolidate customer communication into one efficient platform. Though specific details are not provided, the product’s focus appears to center on empowering sales teams with simplified workflows and a unified approach to managing customer relationships. For businesses in search of a reliable CRM software option, Close promises a robust framework that could support both everyday sales activities and long-term client engagement strategies. Ultimately, its general orientation suggests that it is designed to meet the core demands of organizations looking for an adaptable, efficient CRM tool.

• Robust Contact and Account Management
• Pipeline and Opportunity Management System
• Efficient Task and Activity Management
• Seamless Automated Workflow Process Optimization
• Targeted Email Marketing Campaign Tool
• Reliable Real-Time Two-Way Email Synchronization
• Comprehensive Mobile CRM Accessibility Solution
• Powerful Integration with Third-Party Applications

Close offers tailored CRM pricing plans. The Startup plan costs $49 per user monthly, designed for small teams with features including leads, contacts, pipelines and essential automation. The Professional plan at $99 offers enhanced functionalities for larger teams, increased leads and contacts, added workflows, and Power Dialer. For demanding organizations, the Enterprise plan is available for $139 per user monthly, providing unlimited leads, advanced customization, dedicated account management, and robust tools. Additionally, Close includes a risk-free 14-day trial without requiring a credit card. Explore these plans for boosted productivity.

Bigin stands out as an affordable CRM solution designed specifically for small businesses seeking an efficient and straightforward way to manage customer relationships. Its user-friendly interface and quick setup process allow teams to begin organizing sales pipelines, contacts, and tasks with minimal effort and training. The platform centralizes leads, customers, and deals in one place, enhancing engagement and conversion rates while automating routine tasks like follow-ups and lead assignments to boost productivity. Additionally, Bigin’s seamless email integration, built-in telephony, customizable pipelines, and mobile apps ensure businesses remain connected and adaptable, making it an ideal choice for those wanting powerful CRM capabilities without unnecessary complexity.

• Pipeline Management
• Team Pipelines
• Connected Pipelines
• Task Management
• Multichannel Communication
• Automation
• Mobile Applications
• Customization

Bigin offers three main plans priced per user each month. The Free plan costs nothing and includes essential CRM features like customizable dashboards and templates, ideal for small businesses. The Express plan is $7 per user annually or $9 monthly, adding more customization, integrations, and workflow automation for growing companies. The Premier plan, at $12 annually or $15 monthly per user, provides the highest limits on records, pipelines, and advanced automation, suited for businesses needing scalability. A free trial is available to test paid features before committing.