LeadSquared Sales + Mobile CRM Review 2025: Pricing, Features, Pros & Cons, Ratings & More

LeadSquared is a provider of sales execution CRM and marketing automation solutions. The company is known for its Sales Execution CRM a highly flexible customer relationship management platform used in a wide variety of industries. These include healthcare, education, real estate, travel, and even agriculture. It has a comprehensive set of features such as a built-in dialer, lead scoring, sales workflows, workday planning, and reports. It has tools for lead management, sales management, and sales communication. The platform is also known for its responsive mobile CRM app, allowing users to engage with their customers on the go.

In our LeadSquared Sales + Mobile CRM review, we have found that the software is quite easy to use considering the comprehensiveness of its features. It rivals the best customer service software products in this regard. LeadSquared has a clean design and all of the tools are easily accessible in just a few clicks. This makes it a go-to solution for small to medium-sized CRM teams across all industries, from higher education to banking among others. LeadSquared Sales + Mobile CRM pricing starts at $25/user/month billed annually.

What’s new in LeadSquared Sales + Mobile CRM?

We found in our LeadSquared Sales + Mobile CRM review that the company has been busy rolling out upgrades and updates to the product. These significant transformations include impactful updates for an enhanced user experience. Notably, a redesign was performed, offering a fresh look accompanied by significant features, promising users an improved and more efficient platform. This update reflects LeadSquared's commitment to providing a cutting-edge CRM solution. Notable changes include:

• UI Enhancement: LeadSquared has revamped its user interface, ensuring a faster and more user-friendly experience, complemented by tutorial videos for upcoming default UI changes.
• Increased Reporting: The addition of new reports, such as User Attendance Analysis and Opportunity Pipeline Analysis, enriches LeadSquared with enhanced insights and improved data visualization for assessing sales performance.
• Task Management Upgrade: Users can now efficiently create and manage tasks with reminders and notifications on the Manage Tasks page, while admins maintain control over access through Restriction templates.
• Progress Tracking: LeadSquared introduces a display-only field to calculate days passed since or between opportunity-related events, facilitating more straightforward progress tracking for users.
• More LeadSquared Sales + Mobile CRM integrations: The company broadened its Apps Marketplace by adding connectors for popular apps like WhatsApp Business and Zoho Books.

Currently, there are four LeadSquared Sales + Mobile CRM pricing plans. Like some of the best CRM software tools today, they have a tiered structure based on the number and customizability of features. They are Lite, Pro, Super, and Ultimate. All follow an annual payment scheme save for the Ultimate plan made available for large enterprises which is offered in quotes. Here are the plans and what they include.

Lite – $25/user/month billed annually

• Lead Management
• Sales Management
• Sales Communication
• Mobile CRM
• API Framework

Pro – $50/user/month billed annually

• Everything in Lite
• Email Campaigns
• Advanced Lead Management
• Advanced Sales Management
• Webhooks

Super – $100/user/month billed annually

• Everything in Pro
• Workflow Automations
• Sales Process Designer
• Advanced Lead Distribution
• Permission Templates
• Advanced Reports
• Developer Platforms (LAPPS)

Ultimate – by quote

• custom features

What sets LeadSquared Sales + Mobile CRM apart?

In the process of making our LeadSquared Sales + Mobile CRM review, we have found that, like most CRM tools, it is not for everyone. For instance, it might be very flexible and is, in fact, used across different industries, including online marketplaces; but unlike other tools, it does not have a specific deployment and explicit integrations for ecommerce. This is just one of the caveats. More LeadSquared Sales + Mobile CRM pros and cons are below.

• Intuitive Solution. The product has a clean design, with its tools and features accessible in just a few clicks. The software provider has done a great job in connecting functionalities as well, helping users avoid process siloes. Overall, the solution is accessible to people of different digital proficiencies, from novices to veteran CRM platform users.
• Customization and Templates. In our LeadSquared Sales + Mobile CRM review, we have found that the product has a variety of deployment options tailored for a good range of industries. These include agriculture, real estate, travel, manufacturing, lending, and education, among others. It also has a healthcare CRM deployment option which is 100% HIPAA compliant.
• Mobile Access. Unlike other web-based CRM solutions, LeadSquared has a native mobile app which makes it easier to access the platform without logging in or changing tabs–something you would do with purely web-based tools. What makes the mobile app great is that you can access all of the platform's features and data right on your phone.

• No Explicit Ecommerce Integration. Many SMBs look to expand their sales avenues through ecommerce platforms. While LeadSquared offers its API framework, it does not have native integrations for popular ecommerce sites. This, in our opinion, makes it quite limited as a sales CRM, especially compared to others within its price range. For what it does, however, we have found in our LeadSquared Sales + Mobile CRM review that the product is highly functional and quite enjoyable to use.
• Cost. LeadSquared has moved away from its $10 legacy pricing and is now available starting from $25 per month. While some members of the Research.com team found in our LeadSquared Sales + Mobile CRM review that the price point is fair, it is simply less affordable than other similarly-priced CRM solutions out there. As such, this can be a barrier to adoption, given that charges are per user and pricing plans are billed annually.
• Time to Customization. The product is known for being highly customizable. But this has its drawbacks. One of which is that with all the options available, it may take a longer time to tailor the solution exactly to your needs. This is even when starting from the given templates. Of course, this depends on the complexity of your operations and the platform is really easy to customize; it just takes a bit of time and even a little live testing might be necessary. We might be wrong but, at least, this has been our experience in our independent LeadSquared Sales + Mobile CRM review.

In this part of our LeadSquared Sales + Mobile CRM review, we provide you with a list of the major features of the product. These make it a go-to application for SMBs that value a good mix of high functionality and ease of use. They are:

Lead and Sales Task Management

The platform offers lead and task management tools, allowing teams to be on the same page with every lead and opportunity. The product is also known for its comprehensive workday planning capabilities. These allow both office and field teams to collaborate on deals and even meeting routes which is especially helpful to sales teams. Moreover, it has a rich sales regimentation toolkit, complete with achievement tracking and rewards.

Customer Engagement

While a bit limited compared to other platforms, the product offers multichannel CRM capabilities. These include email, SMS, WhatsApp, and via the phone. You can compensate for this limited set of channels, however, by using its API framework, which is very easy to use, provided you have the technical know-how.

Workflow Customization and Process Automation

What makes all LeadSquared Sales + Mobile CRM features come together is the platform's powerful workflow customizations and automation capabilities. These allow users to tailor the platform according to their needs and set up seamless transitions between different types of processes that can help users save time and focus on customer issues more.

From our LeadSquared Sales + Mobile CRM review, the team found multiple key benefits that users can gain from using the product. They are:

Streamlined Sales Process

LeadSquared places and connects all your critical sales CRM functions together in one unified solution. As such, it streamlines your overall workflow, providing you with an end-to-end solution for any type of customer interaction–from onboarding to technical support. Its superb lead-tracking functionality allows you to follow a customer's journey, ensuring that you will not have any leaks in your funnel.

Lead Qualification and Scoring

Thanks to its robust lead scoring tools, LeadSquared helps users prioritize who to contact first. This is especially helpful in a sales setting where all prospects do not lead to the same rewards. In LeadSquared, you can manage and curate your leads according to various parameters you set. As such, your salespeople can spend more of their precious time with leads with a high probability of high yield.

Save Time with Automations

LeadSquared, like other popular CRM solutions, provides users with tools to automate key processes–allowing them to save valuable time and concentrate on mission-critical tasks, instead of routine work. Automation ranges from notifications and task updates to workflow progression and replying to emails. With these, CRM processes are more tractable which can result in improved resolution rates and other key outcomes.

In our LeadSquared Sales + Mobile CRM review, we found the product is primarily used by SMBs along with some enterprise-level users. Respectable organizations using the platform include St. Andrews Institute, FormHealth, and Cofynd. Moreover, the product has specific versions for industries including financial services, EdTech, higher education, and online marketplaces, among many others.

How can LeadSquared Sales + Mobile CRM improve my customer support experience?

LeadSquared Sales + Mobile CRM can be leveraged to enhance customer support operations by integrating support channels directly within the CRM interface. This integration facilitates centralized ticket tracking, real-time communication updates, and detailed case histories that empower support teams to resolve issues more efficiently. By syncing with specialized help desk tools, organizations can automate ticket assignments, monitor resolution times, and maintain consistency in customer interactions. The seamless data flow between the CRM and support systems enables businesses to identify recurring issues, adjust workflows promptly, and ultimately boost customer satisfaction.

What training and support options are available for LeadSquared Sales + Mobile CRM users?

Choosing the right CRM often involves understanding the quality of training and support available, especially for teams new to CRM software or those looking to optimize their platform usage. LeadSquared Sales + Mobile CRM provides a range of training and support options designed to enhance user adoption and ensure smooth operations.

• Onboarding and Implementation Support: LeadSquared offers dedicated onboarding sessions to help new users get started. Implementation specialists work with teams to configure and set up the platform according to specific business requirements, ensuring a seamless transition to the CRM.
• Documentation and Knowledge Base: The platform includes an extensive knowledge base with step-by-step guides, articles, and video tutorials. This library covers everything from basic CRM functions to advanced automation, making it easier for users to find answers to common questions independently.
• Live Training and Webinars: LeadSquared regularly hosts live training sessions and webinars where users can learn about the latest features, integrations, and CRM best practices. These sessions allow users to interact with LeadSquared experts and clarify doubts in real time.
• Customer Support Channels: LeadSquared provides multiple support channels, including phone, email, and chat, and they are available on weekdays. Premium support options with faster response times are available for users on higher-tier plans.
• Dedicated Account Managers: For enterprise users or customers on customized plans, LeadSquared offers dedicated account managers who provide personalized assistance and guidance to help businesses get the most out of their CRM.
• Community and User Forums: LeadSquared encourages community learning through user forums, where users can discuss best practices, share tips, and troubleshoot issues. This collaborative space enhances peer-to-peer support and helps users discover new ways to leverage the CRM.

Advantages of Integrating Sales Compensation Software with LeadSquared

Leveraging sales compensation software alongside LeadSquared Sales + Mobile CRM can significantly enhance your overall sales ecosystem. These tools work symbiotically to optimize sales performance, motivate teams, and improve revenue tracking.

LeadSquared excels in streamlining sales processes and customer engagement, but pairing it with specific software tailored for sales compensation adds another layer of efficiency. Sales compensation software enables businesses to automate incentive calculations, track performance metrics, and align compensation plans with organizational goals. Such seamless functionality encourages transparency, reduces errors, and ensures timely payouts, fostering a more motivated and high-performing sales team.

To further elevate your CRM and compensation strategy, explore leading options in the realm of sales compensation software. These tools complement LeadSquared by providing granular insights into commission structures and sales earnings, empowering organizations to run data-driven teams and boost ROI. By integrating these platforms, businesses can create a cohesive system that holistically addresses lead management and team motivation challenges.

Key Insights

• Comprehensive CRM Solution: LeadSquared Sales + Mobile CRM is designed to cater to various industries, offering features such as lead management, sales workflows, workday planning, and advanced reporting. This makes it versatile for use in healthcare, education, real estate, travel, and agriculture.
• User-Friendly Interface: The platform is praised for its clean design and intuitive interface, which ensures that all tools are easily accessible. This user-centric approach enhances the overall user experience and reduces the learning curve for new users.
• Mobile Accessibility: LeadSquared stands out with its responsive mobile CRM app, allowing users to manage customer relationships and engage with clients on the go. This mobility is crucial for sales teams that are frequently in the field.
• Robust Automation and Customization: The platform offers extensive workflow customizations and automation capabilities, enabling businesses to tailor the CRM to their specific needs. Automation of repetitive tasks helps in saving time and improving efficiency.
• Recent Enhancements: Recent updates include a revamped user interface, new reporting capabilities, improved task management features, and additional integrations with popular apps like WhatsApp Business and Zoho Books. These updates demonstrate LeadSquared's commitment to continuous improvement.
• Scalable Pricing Plans: LeadSquared offers four pricing plans (Lite, Pro, Super, and Ultimate), starting at $25/user/month billed annually. Each plan caters to different business needs, ensuring scalability and flexibility as businesses grow.