HighLevel Review 2025: Pricing, Features, Pros & Cons, Ratings & More
Co-Founder and Chief Data Scientist
HighLevel: Top CRM Software
4.55 / 5
Featured CRM Software Alternatives for HighLevel
$9 to $150/user/month
Yes, up to 2 users
E-signature software, call transcription, conversation routing
Editor's Take
HubSpot CRM is a powerful customer relationship management platform designed to help businesses manage their sales, marketing, and customer service efforts in one centralized place. Its user-friendly interface allows teams to track leads, monitor customer interactions, and automate sales pipelines. With built-in tools for email marketing, contact management, and analytics, HubSpot CRM provides deep insights into customer behavior and sales performance. The platform also supports seamless collaboration between marketing and sales teams through real-time updates and integrations with tools like Gmail, Outlook, and Slack. Additionally, its automation features help reduce manual tasks, enabling teams to focus on building relationships and closing deals. HubSpot CRM is scalable, making it ideal for businesses of all sizes, from startups to large enterprises.
Expert Score
In evaluating SaaS software, a comprehensive and structured methodology ensures a fair and accurate comparison across key metrics. This approach focuses on the most critical aspects that affect user experience, functionality, and business value. The following metrics—general features, cost, customer service, integrations, and mobile support—are evaluated to provide a holistic view of each software solution’s strengths and weaknesses. These metrics are selected based on their direct impact on software usability, scalability, and long-term effectiveness for businesses.
1. General Features - scoring weight 40%
This metric evaluates the core functionalities and tools the software offers. It involves assessing the comprehensiveness of the features, their relevance to the target users, and the ease of use. This is important because robust and well-designed features determine the software's overall utility and efficiency in solving user problems.
2. Cost - scoring weight 15%
Cost analysis focuses on pricing models, value for money, and scalability. It's crucial to evaluate whether the software’s features justify its price, considering different plans for small and large organizations. This is vital for businesses to ensure they invest in cost-effective solutions that fit their budget.
3. Customer Service - scoring weight 15%
This evaluates the responsiveness, quality, and availability of customer support, including channels like chat, email, or phone. Good customer service is essential for troubleshooting and ensuring smooth software usage, which reduces downtime and frustration for users.
4. Integrations - scoring weight 15%
This examines how well the software integrates with third-party tools (e.g., CRM, payment systems, collaboration apps). Seamless integrations are key for creating a unified workflow and enhancing productivity by connecting multiple systems, which is crucial for operational efficiency.
5. Mobile Support - scoring weight 15%
Mobile support assesses the software’s functionality and performance on mobile devices, including apps and mobile web versions. With increasing remote work and on-the-go usage, strong mobile support is critical to ensure users can access and utilize the software effectively, regardless of location.
Custom
No
Sales automation, customer service, marketing
Editor's Take
NetSuite CRM is a comprehensive customer relationship management solution designed to support businesses in managing their entire customer lifecycle. It offers a full suite of tools for sales automation, customer service, marketing, and partner management, helping teams improve efficiency and build stronger customer relationships. With real-time visibility into customer interactions, NetSuite CRM enables businesses to track leads, manage opportunities, and forecast sales accurately. Its built-in analytics and reporting features provide deep insights into sales performance and customer behavior. NetSuite CRM integrates seamlessly with NetSuite’s enterprise resource planning (ERP) system, offering a unified platform for managing business operations. This scalability and flexibility make it ideal for growing businesses and enterprises seeking an all-in-one solution for customer relationship management.
Expert Score
In evaluating SaaS software, a comprehensive and structured methodology ensures a fair and accurate comparison across key metrics. This approach focuses on the most critical aspects that affect user experience, functionality, and business value. The following metrics—general features, cost, customer service, integrations, and mobile support—are evaluated to provide a holistic view of each software solution’s strengths and weaknesses. These metrics are selected based on their direct impact on software usability, scalability, and long-term effectiveness for businesses.
1. General Features - scoring weight 40%
This metric evaluates the core functionalities and tools the software offers. It involves assessing the comprehensiveness of the features, their relevance to the target users, and the ease of use. This is important because robust and well-designed features determine the software's overall utility and efficiency in solving user problems.
2. Cost - scoring weight 15%
Cost analysis focuses on pricing models, value for money, and scalability. It's crucial to evaluate whether the software’s features justify its price, considering different plans for small and large organizations. This is vital for businesses to ensure they invest in cost-effective solutions that fit their budget.
3. Customer Service - scoring weight 15%
This evaluates the responsiveness, quality, and availability of customer support, including channels like chat, email, or phone. Good customer service is essential for troubleshooting and ensuring smooth software usage, which reduces downtime and frustration for users.
4. Integrations - scoring weight 15%
This examines how well the software integrates with third-party tools (e.g., CRM, payment systems, collaboration apps). Seamless integrations are key for creating a unified workflow and enhancing productivity by connecting multiple systems, which is crucial for operational efficiency.
5. Mobile Support - scoring weight 15%
Mobile support assesses the software’s functionality and performance on mobile devices, including apps and mobile web versions. With increasing remote work and on-the-go usage, strong mobile support is critical to ensure users can access and utilize the software effectively, regardless of location.
$25 per user per month
14 days
marketing automation, sales automation, no code customization
Editor's Take
CRM Creatio is a comprehensive customer relationship management (CRM) solution designed to streamline and enhance business processes across sales, marketing, and customer service functions. Known for its low-code platform, Creatio allows businesses to customize and automate workflows without requiring extensive technical expertise. This adaptability makes it particularly appealing to organizations seeking to align the software with their specific needs.
The platform's marketing module provides tools for multi-channel campaign management, lead generation, and personalized customer engagement. Its sales module offers functionality for pipeline management, opportunity tracking, and analytics to help teams close deals more efficiently. Additionally, the customer service module supports case management, service level agreement (SLA) monitoring, and omnichannel communication, enabling businesses to provide exceptional customer support.
Creatio stands out with its intuitive interface, robust analytics, and AI-powered tools that provide actionable insights. The low-code development tools allow non-technical users to create applications and automate processes, reducing the dependency on IT teams. Integration capabilities with other software platforms and APIs enhance its utility, making it a versatile choice for businesses of all sizes.
Overall, CRM Creatio is a powerful solution that combines user-friendly design with advanced customization and automation features. Its adaptability and low-code foundation position it as a strong contender for organizations looking to optimize customer relationship management processes while maintaining flexibility for growth and innovation.
Expert Score
In evaluating SaaS software, a comprehensive and structured methodology ensures a fair and accurate comparison across key metrics. This approach focuses on the most critical aspects that affect user experience, functionality, and business value. The following metrics—general features, cost, customer service, integrations, and mobile support—are evaluated to provide a holistic view of each software solution’s strengths and weaknesses. These metrics are selected based on their direct impact on software usability, scalability, and long-term effectiveness for businesses.
1. General Features - scoring weight 40%
This metric evaluates the core functionalities and tools the software offers. It involves assessing the comprehensiveness of the features, their relevance to the target users, and the ease of use. This is important because robust and well-designed features determine the software's overall utility and efficiency in solving user problems.
2. Cost - scoring weight 15%
Cost analysis focuses on pricing models, value for money, and scalability. It's crucial to evaluate whether the software’s features justify its price, considering different plans for small and large organizations. This is vital for businesses to ensure they invest in cost-effective solutions that fit their budget.
3. Customer Service - scoring weight 15%
This evaluates the responsiveness, quality, and availability of customer support, including channels like chat, email, or phone. Good customer service is essential for troubleshooting and ensuring smooth software usage, which reduces downtime and frustration for users.
4. Integrations - scoring weight 15%
This examines how well the software integrates with third-party tools (e.g., CRM, payment systems, collaboration apps). Seamless integrations are key for creating a unified workflow and enhancing productivity by connecting multiple systems, which is crucial for operational efficiency.
5. Mobile Support - scoring weight 15%
Mobile support assesses the software’s functionality and performance on mobile devices, including apps and mobile web versions. With increasing remote work and on-the-go usage, strong mobile support is critical to ensure users can access and utilize the software effectively, regardless of location.
HighLevel Review
What is HighLevel
HighLevel marketing automation platform merges multiple marketing and CRM tools into a single system, streamlining campaign management, client communication, and lead tracking. Its automation capabilities allow for complex workflows using triggers and conditional logic, enabling tailored marketing sequences via email and SMS. The platform’s sales pipeline feature helps users monitor prospects through different stages, providing reminders and facilitating deal closures through integrated communication channels.
Designed with agencies in mind, HighLevel CRM software offers white-label options so businesses can deliver branded experiences to their clients. This includes client portals where customers can view performance metrics and adjust aspects of their campaigns, all within the agency’s own branding. Such features make it easier for agencies managing multiple clients to maintain a consistent identity while leveraging robust marketing tools.
Appointment scheduling tools integrate with calendars to minimize conflicts and streamline bookings, a benefit for service-oriented firms. Users can also create landing pages and funnels directly within the platform, eliminating the need for separate web development resources. Reporting and analytics provide insights into campaign success and lead conversion, supporting data-driven strategy adjustments.
The platform’s flexibility extends to third-party integrations, allowing synchronization across various marketing technologies to enhance workflow efficiency. Its intuitive interface, while feature-rich, may require some adjustment for newcomers to comprehensive marketing platforms. For those interested in seeing how marketing software can also address client concerns, exploring the top complaint management software could provide additional valuable context and options.
Featured CRM Software Products
$9 to $150/user/month
Yes, up to 2 users
E-signature software, call transcription, conversation routing
Editor's Take
HubSpot CRM is a powerful customer relationship management platform designed to help businesses manage their sales, marketing, and customer service efforts in one centralized place. Its user-friendly interface allows teams to track leads, monitor customer interactions, and automate sales pipelines. With built-in tools for email marketing, contact management, and analytics, HubSpot CRM provides deep insights into customer behavior and sales performance. The platform also supports seamless collaboration between marketing and sales teams through real-time updates and integrations with tools like Gmail, Outlook, and Slack. Additionally, its automation features help reduce manual tasks, enabling teams to focus on building relationships and closing deals. HubSpot CRM is scalable, making it ideal for businesses of all sizes, from startups to large enterprises.
Expert Score
In evaluating SaaS software, a comprehensive and structured methodology ensures a fair and accurate comparison across key metrics. This approach focuses on the most critical aspects that affect user experience, functionality, and business value. The following metrics—general features, cost, customer service, integrations, and mobile support—are evaluated to provide a holistic view of each software solution’s strengths and weaknesses. These metrics are selected based on their direct impact on software usability, scalability, and long-term effectiveness for businesses.
1. General Features - scoring weight 40%
This metric evaluates the core functionalities and tools the software offers. It involves assessing the comprehensiveness of the features, their relevance to the target users, and the ease of use. This is important because robust and well-designed features determine the software's overall utility and efficiency in solving user problems.
2. Cost - scoring weight 15%
Cost analysis focuses on pricing models, value for money, and scalability. It's crucial to evaluate whether the software’s features justify its price, considering different plans for small and large organizations. This is vital for businesses to ensure they invest in cost-effective solutions that fit their budget.
3. Customer Service - scoring weight 15%
This evaluates the responsiveness, quality, and availability of customer support, including channels like chat, email, or phone. Good customer service is essential for troubleshooting and ensuring smooth software usage, which reduces downtime and frustration for users.
4. Integrations - scoring weight 15%
This examines how well the software integrates with third-party tools (e.g., CRM, payment systems, collaboration apps). Seamless integrations are key for creating a unified workflow and enhancing productivity by connecting multiple systems, which is crucial for operational efficiency.
5. Mobile Support - scoring weight 15%
Mobile support assesses the software’s functionality and performance on mobile devices, including apps and mobile web versions. With increasing remote work and on-the-go usage, strong mobile support is critical to ensure users can access and utilize the software effectively, regardless of location.
Custom
No
Sales automation, customer service, marketing
Editor's Take
NetSuite CRM is a comprehensive customer relationship management solution designed to support businesses in managing their entire customer lifecycle. It offers a full suite of tools for sales automation, customer service, marketing, and partner management, helping teams improve efficiency and build stronger customer relationships. With real-time visibility into customer interactions, NetSuite CRM enables businesses to track leads, manage opportunities, and forecast sales accurately. Its built-in analytics and reporting features provide deep insights into sales performance and customer behavior. NetSuite CRM integrates seamlessly with NetSuite’s enterprise resource planning (ERP) system, offering a unified platform for managing business operations. This scalability and flexibility make it ideal for growing businesses and enterprises seeking an all-in-one solution for customer relationship management.
Expert Score
In evaluating SaaS software, a comprehensive and structured methodology ensures a fair and accurate comparison across key metrics. This approach focuses on the most critical aspects that affect user experience, functionality, and business value. The following metrics—general features, cost, customer service, integrations, and mobile support—are evaluated to provide a holistic view of each software solution’s strengths and weaknesses. These metrics are selected based on their direct impact on software usability, scalability, and long-term effectiveness for businesses.
1. General Features - scoring weight 40%
This metric evaluates the core functionalities and tools the software offers. It involves assessing the comprehensiveness of the features, their relevance to the target users, and the ease of use. This is important because robust and well-designed features determine the software's overall utility and efficiency in solving user problems.
2. Cost - scoring weight 15%
Cost analysis focuses on pricing models, value for money, and scalability. It's crucial to evaluate whether the software’s features justify its price, considering different plans for small and large organizations. This is vital for businesses to ensure they invest in cost-effective solutions that fit their budget.
3. Customer Service - scoring weight 15%
This evaluates the responsiveness, quality, and availability of customer support, including channels like chat, email, or phone. Good customer service is essential for troubleshooting and ensuring smooth software usage, which reduces downtime and frustration for users.
4. Integrations - scoring weight 15%
This examines how well the software integrates with third-party tools (e.g., CRM, payment systems, collaboration apps). Seamless integrations are key for creating a unified workflow and enhancing productivity by connecting multiple systems, which is crucial for operational efficiency.
5. Mobile Support - scoring weight 15%
Mobile support assesses the software’s functionality and performance on mobile devices, including apps and mobile web versions. With increasing remote work and on-the-go usage, strong mobile support is critical to ensure users can access and utilize the software effectively, regardless of location.
$25 per user per month
14 days
marketing automation, sales automation, no code customization
Editor's Take
CRM Creatio is a comprehensive customer relationship management (CRM) solution designed to streamline and enhance business processes across sales, marketing, and customer service functions. Known for its low-code platform, Creatio allows businesses to customize and automate workflows without requiring extensive technical expertise. This adaptability makes it particularly appealing to organizations seeking to align the software with their specific needs.
The platform's marketing module provides tools for multi-channel campaign management, lead generation, and personalized customer engagement. Its sales module offers functionality for pipeline management, opportunity tracking, and analytics to help teams close deals more efficiently. Additionally, the customer service module supports case management, service level agreement (SLA) monitoring, and omnichannel communication, enabling businesses to provide exceptional customer support.
Creatio stands out with its intuitive interface, robust analytics, and AI-powered tools that provide actionable insights. The low-code development tools allow non-technical users to create applications and automate processes, reducing the dependency on IT teams. Integration capabilities with other software platforms and APIs enhance its utility, making it a versatile choice for businesses of all sizes.
Overall, CRM Creatio is a powerful solution that combines user-friendly design with advanced customization and automation features. Its adaptability and low-code foundation position it as a strong contender for organizations looking to optimize customer relationship management processes while maintaining flexibility for growth and innovation.
Expert Score
In evaluating SaaS software, a comprehensive and structured methodology ensures a fair and accurate comparison across key metrics. This approach focuses on the most critical aspects that affect user experience, functionality, and business value. The following metrics—general features, cost, customer service, integrations, and mobile support—are evaluated to provide a holistic view of each software solution’s strengths and weaknesses. These metrics are selected based on their direct impact on software usability, scalability, and long-term effectiveness for businesses.
1. General Features - scoring weight 40%
This metric evaluates the core functionalities and tools the software offers. It involves assessing the comprehensiveness of the features, their relevance to the target users, and the ease of use. This is important because robust and well-designed features determine the software's overall utility and efficiency in solving user problems.
2. Cost - scoring weight 15%
Cost analysis focuses on pricing models, value for money, and scalability. It's crucial to evaluate whether the software’s features justify its price, considering different plans for small and large organizations. This is vital for businesses to ensure they invest in cost-effective solutions that fit their budget.
3. Customer Service - scoring weight 15%
This evaluates the responsiveness, quality, and availability of customer support, including channels like chat, email, or phone. Good customer service is essential for troubleshooting and ensuring smooth software usage, which reduces downtime and frustration for users.
4. Integrations - scoring weight 15%
This examines how well the software integrates with third-party tools (e.g., CRM, payment systems, collaboration apps). Seamless integrations are key for creating a unified workflow and enhancing productivity by connecting multiple systems, which is crucial for operational efficiency.
5. Mobile Support - scoring weight 15%
Mobile support assesses the software’s functionality and performance on mobile devices, including apps and mobile web versions. With increasing remote work and on-the-go usage, strong mobile support is critical to ensure users can access and utilize the software effectively, regardless of location.
$8/per user/per month
Yes
customizable dashboards, automated follow-ups, advanced analytics
Editor's Take
monday.com Sales CRM is a customizable platform designed to streamline sales processes, enhance team collaboration, and improve pipeline visibility. Its intuitive interface enables users to manage leads, track deals, and automate repetitive tasks with ease. The CRM integrates seamlessly with popular tools like Gmail, Slack, and HubSpot, ensuring a centralized workflow. Features like customizable dashboards, automated follow-ups, and advanced analytics help sales teams stay organized and focused on closing deals. With scalability in mind, monday.com caters to businesses of all sizes, offering flexible pricing plans and robust customer support. It’s an excellent choice for teams seeking efficiency and adaptability.
Expert Score
In evaluating SaaS software, a comprehensive and structured methodology ensures a fair and accurate comparison across key metrics. This approach focuses on the most critical aspects that affect user experience, functionality, and business value. The following metrics—general features, cost, customer service, integrations, and mobile support—are evaluated to provide a holistic view of each software solution’s strengths and weaknesses. These metrics are selected based on their direct impact on software usability, scalability, and long-term effectiveness for businesses.
1. General Features - scoring weight 40%
This metric evaluates the core functionalities and tools the software offers. It involves assessing the comprehensiveness of the features, their relevance to the target users, and the ease of use. This is important because robust and well-designed features determine the software’s overall utility and efficiency in solving user problems.
2. Cost - scoring weight 15%
Cost analysis focuses on pricing models, value for money, and scalability. It’s crucial to evaluate whether the software’s features justify its price, considering different plans for small and large organizations. This is vital for businesses to ensure they invest in cost-effective solutions that fit their budget.
3. Customer Service - scoring weight 15%
This evaluates the responsiveness, quality, and availability of customer support, including channels like chat, email, or phone. Good customer service is essential for troubleshooting and ensuring smooth software usage, which reduces downtime and frustration for users.
4. Integrations - scoring weight 15%
This examines how well the software integrates with third-party tools (e.g., CRM, payment systems, collaboration apps). Seamless integrations are key for creating a unified workflow and enhancing productivity by connecting multiple systems, which is crucial for operational efficiency.
5. Mobile Support - scoring weight 15%
Mobile support assesses the software’s functionality and performance on mobile devices, including apps and mobile web versions. With increasing remote work and on-the-go usage, strong mobile support is critical to ensure users can access and utilize the software effectively, regardless of location.
$7 per user per month billed annually
15 days
lead generation, sales pipeline management, workflow automation
Editor's Take
Zoho CRM is a flexible and comprehensive customer relationship management platform designed to help businesses manage and grow their customer relationships effectively. With tools for lead generation, sales pipeline management, workflow automation, and analytics, Zoho CRM is suitable for businesses of all sizes across a variety of industries.
Zoho CRM enables teams to streamline sales processes by capturing leads from multiple channels, tracking interactions, and managing every stage of the sales cycle. The platform offers customizable dashboards and reports, providing insights into sales performance and customer behaviors to help make data-driven decisions. With powerful automation features, Zoho CRM allows businesses to set up workflows for routine tasks like follow-ups, lead scoring, and email notifications, reducing manual work and enhancing productivity. The platform integrates with popular tools, including the Zoho suite, Microsoft 365, and G Suite, enabling a seamless connection across teams.
For businesses aiming to improve customer engagement, close deals faster, and enhance team collaboration, Zoho CRM delivers a scalable, user-friendly solution to drive sales and customer satisfaction.
Expert Score
In evaluating SaaS software, a comprehensive and structured methodology ensures a fair and accurate comparison across key metrics. This approach focuses on the most critical aspects that affect user experience, functionality, and business value. The following metrics—general features, cost, customer service, integrations, and mobile support—are evaluated to provide a holistic view of each software solution’s strengths and weaknesses. These metrics are selected based on their direct impact on software usability, scalability, and long-term effectiveness for businesses.
1. General Features - scoring weight 40%
This metric evaluates the core functionalities and tools the software offers. It involves assessing the comprehensiveness of the features, their relevance to the target users, and the ease of use. This is important because robust and well-designed features determine the software's overall utility and efficiency in solving user problems.
2. Cost - scoring weight 15%
Cost analysis focuses on pricing models, value for money, and scalability. It's crucial to evaluate whether the software’s features justify its price, considering different plans for small and large organizations. This is vital for businesses to ensure they invest in cost-effective solutions that fit their budget.
3. Customer Service - scoring weight 15%
This evaluates the responsiveness, quality, and availability of customer support, including channels like chat, email, or phone. Good customer service is essential for troubleshooting and ensuring smooth software usage, which reduces downtime and frustration for users.
4. Integrations - scoring weight 15%
This examines how well the software integrates with third-party tools (e.g., CRM, payment systems, collaboration apps). Seamless integrations are key for creating a unified workflow and enhancing productivity by connecting multiple systems, which is crucial for operational efficiency.
5. Mobile Support - scoring weight 15%
Mobile support assesses the software’s functionality and performance on mobile devices, including apps and mobile web versions. With increasing remote work and on-the-go usage, strong mobile support is critical to ensure users can access and utilize the software effectively, regardless of location.
By quote
Yes
Lead Management, Contact Management, Workflow Automation
Editor's Take
Salesforce CRM is a leading customer relationship management platform known for its robust functionality, scalability, and extensive customization options, making it suitable for businesses of all sizes, from startups to large enterprises. Built to streamline sales, marketing, customer service, and analytics, Salesforce CRM empowers teams to manage customer interactions, optimize workflows, and drive growth from a single, cloud-based platform.
Salesforce CRM provides a complete view of customer data, enabling teams to track interactions, manage leads, and automate tasks throughout the sales pipeline. With powerful tools for reporting and analytics, Salesforce offers insights into sales performance, customer trends, and campaign effectiveness, allowing teams to make data-driven decisions. The platform’s automation capabilities reduce manual workloads with customizable workflows, automated follow-ups, and lead scoring, ensuring a smooth customer journey. Integrations with thousands of third-party applications, along with its own suite of services, make Salesforce a highly adaptable solution for businesses looking to connect their CRM with other tools.
For organizations focused on enhancing customer engagement, improving team efficiency, and scaling their operations, Salesforce CRM delivers a powerful and versatile solution tailored to support long-term business growth.
Expert Score
In evaluating SaaS software, a comprehensive and structured methodology ensures a fair and accurate comparison across key metrics. This approach focuses on the most critical aspects that affect user experience, functionality, and business value. The following metrics—general features, cost, customer service, integrations, and mobile support—are evaluated to provide a holistic view of each software solution’s strengths and weaknesses. These metrics are selected based on their direct impact on software usability, scalability, and long-term effectiveness for businesses.
1. General Features - scoring weight 40%
This metric evaluates the core functionalities and tools the software offers. It involves assessing the comprehensiveness of the features, their relevance to the target users, and the ease of use. This is important because robust and well-designed features determine the software's overall utility and efficiency in solving user problems.
2. Cost - scoring weight 15%
Cost analysis focuses on pricing models, value for money, and scalability. It's crucial to evaluate whether the software’s features justify its price, considering different plans for small and large organizations. This is vital for businesses to ensure they invest in cost-effective solutions that fit their budget.
3. Customer Service - scoring weight 15%
This evaluates the responsiveness, quality, and availability of customer support, including channels like chat, email, or phone. Good customer service is essential for troubleshooting and ensuring smooth software usage, which reduces downtime and frustration for users.
4. Integrations - scoring weight 15%
This examines how well the software integrates with third-party tools (e.g., CRM, payment systems, collaboration apps). Seamless integrations are key for creating a unified workflow and enhancing productivity by connecting multiple systems, which is crucial for operational efficiency.
5. Mobile Support - scoring weight 15%
Mobile support assesses the software’s functionality and performance on mobile devices, including apps and mobile web versions. With increasing remote work and on-the-go usage, strong mobile support is critical to ensure users can access and utilize the software effectively, regardless of location.
How much does HighLevel cost
HighLevel: Top CRM Software
4.55 / 5
Starter Plan
- Price: $97 per month
- Access for one user
- Core CRM and marketing automation features
- Manage up to 2,500 contacts
Agency Unlimited Plan
- Price: $297 per month
- Unlimited users included
- Support for unlimited contacts
- Advanced sales funnels and automation workflows
- White-label options available
HighLevel offers a 14-day free trial to test the platform before choosing a paid plan.
What are the pros of HighLevel
- Comprehensive marketing platform combining CRM, email, SMS, and sales funnels in one tool
- Highly adaptable sales pipeline with customizable stages and automation tailored to business needs
- Integrated two-way SMS and email communication for streamlined client interactions
- White-label options allowing agencies to brand the platform as their own
- Advanced automation workflows triggered by user actions like form submissions or bookings
What are the cons of HighLevel
- Complex and cluttered user interface causing a steep learning curve for beginners
- Limited customization for templates and automation workflows, restricting tailored marketing campaigns
- Basic reporting and analytics with no advanced insights compared to specialized tools
- Restricted integration options with third-party apps, limiting workflow automation
- Mobile app lacks full functionality available on the desktop version
- Automation triggers and conditions are inflexible, missing advanced logic features
What are the core features of HighLevel
HighLevel: Top CRM Software
4.55 / 5
HighLevel offers a comprehensive suite of tools designed to streamline and enhance business processes through customizable automation and integrated communication channels. Its capabilities cover everything from contact management to marketing automation, providing a robust platform for managing sales, customer relationships, and campaigns.
- Customization: Tailor the platform’s interface, workflows, and automation rules to align precisely with your business requirements, ensuring a flexible CRM environment.
- Workflow Capability: Design complex, multi-step automated processes that unify marketing, sales, and customer service operations seamlessly.
- Contact & Account Management: Efficiently organize contacts and accounts with segmentation and detailed record keeping for better client insights.
- Opportunity & Pipeline Management: Track sales deals through customizable pipelines, providing clear visibility of progress and stages.
- Task / Activity Management: Schedule tasks and monitor activities to keep sales teams organized and responsive to leads and clients.
- Email Marketing - Building and Personalizing Emails: Utilize a drag-and-drop email editor coupled with personalization tokens to craft targeted campaigns.
- Email Marketing - Automated Email Responses: Trigger automatic replies and follow-ups based on user behavior or preset conditions to maintain engagement.
- Campaign Management - Calendaring: Use integrated calendar tools to coordinate appointments and align marketing campaigns with sales efforts.
- Lead Management: Automate lead capture, scoring, and nurturing workflows to boost conversion efficiency.
- Social Network Integration: Connect social media accounts for direct posting, monitoring, and engagement within the platform.
- Dashboards: Access customizable real-time dashboards that deliver insights into sales, marketing, and operational metrics.
- Basic Reporting: Generate essential performance summaries and analyze campaign and sales data effectively.
- Landing Pages and Forms: Create responsive landing pages and lead capture forms without requiring coding skills to support campaign goals.
- SMS and Voice Marketing Automation: Automate sending of text messages and voice calls as part of a multichannel communication strategy.
- Reputation Management: Solicit, monitor, and manage online reviews to strengthen your brand's presence.
- Appointment Scheduling: Facilitate booking and management of client appointments directly through integrated scheduling tools.
- Pipeline Reporting: Access detailed reports on pipeline performance, including conversion rates and revenue forecasts.
- Two-Way Messaging: Engage in real-time communication via two-way SMS and email channels.
- Membership Site Creation: Build and manage membership sites to deliver content and manage subscriptions.
- White-labeling: Rebrand the platform with your own logos and domain to provide a seamless client experience.
- Integrations: Expand functionality by connecting with third-party applications through API and native connectors.
- Funnel Builder: Design customizable sales funnels to optimize lead capture and conversion processes.
- Payment Processing: Integrate payment gateways for accepting payments via landing pages and invoices.
- Automated Review Requests: Automatically send review solicitations post-service to enhance reputation.
- Lead Distribution: Route leads automatically to sales representatives based on predefined criteria.
- Client Management Portal: Provide clients with a dedicated portal for communication, reporting, and service management.
- Multi-location Support: Manage multiple business locations separately within a single account.
- Role-based Access Control: Assign user roles and permissions to regulate access to sensitive data and features.
- Drip Campaigns: Create timed, automated sequences of marketing messages to nurture leads effectively.
Benefits of using HighLevel
HighLevel offers a powerful suite of marketing and CRM tools designed to streamline agency workflows and boost productivity. Below is a breakdown of key benefits that demonstrate how this platform supports diverse business needs and helps users maximize their marketing efforts.
- Unified Marketing and CRM Solution: Combining email marketing, SMS campaigns, sales funnels, and CRM into a single platform eliminates the hassle of juggling multiple applications. This integration simplifies operations and reduces software costs for agencies and marketing professionals.
- White-Label Branding: Agencies can customize and brand the platform as their own, enhancing client trust and reinforcing brand identity without additional development work.
- Advanced Automation Capabilities: The platform enables creation of intricate marketing workflows that span multiple channels such as email, SMS, voice, and social media messaging, allowing for personalized and consistent audience engagement.
- Comprehensive Lead and Client Management: Tools for capturing, scoring, nurturing leads, and managing client relationships are all accessible in one place, making it easier to prioritize prospects and track sales progress effectively.
- Integrated Scheduling System: Built-in calendar and appointment booking features sync seamlessly with external calendars, minimizing scheduling conflicts and improving time management for teams.
- Flexible Funnel and Website Builder: Drag-and-drop functionality allows users to design customized landing pages and sales funnels without needing technical expertise, accelerating campaign deployment.
- Robust Reporting and Analytics: Detailed performance insights enable marketers to measure ROI accurately and fine-tune campaigns for better results.
- Multi-Channel Communication Support: With capabilities spanning SMS, email, voice calls, and social media messaging, HighLevel ensures marketers can connect with customers on their preferred platforms, enhancing engagement.
- Scalable for Various Business Sizes: Whether managing a small agency or a large enterprise, the platform adapts to different operational scales with appropriate features and pricing options, supporting growth without disruption.
- Extensive Integration Options: APIs and webhooks facilitate seamless connections with third-party tools, enabling businesses to customize workflows and maintain compatibility with existing technologies.
Our expert take on HighLevel
When considering HighLevel, especially from the perspective of agencies, I find its all-in-one design compelling. It combines marketing automation, CRM, email, SMS campaigns, landing pages, and call tracking into one platform. This integration really streamlines workflows and client management, which is essential when juggling multiple accounts. My experience with similar platforms makes me appreciate how HighLevel’s robust automation features can save time by simplifying complex sales funnels.
That said, the platform can feel overwhelming at first. Its flexibility and customization options cater well to users who want to tailor workflows precisely, but there’s a steep learning curve if you’re new to marketing automation or CRM software. The interface looks modern and organized, yet mastering its depth requires some patience and possibly external learning resources. The presence of an active user community and training materials helps, though direct support isn't always prompt, so you may rely on peer forums and tutorials.
Pricing-wise, HighLevel is attractive for agencies aiming to scale without the burden of multiple subscriptions. It packs many features into one, which I find cost-effective compared to subscribing to various specialized tools separately. However, if you run a smaller business or work solo, the platform might be more complex and expensive than necessary. This focus on agency use also means strong white-labeling and client management capabilities, making it less suited for individual marketers.
From a technical standpoint, HighLevel supports solid integrations with popular marketing tools, though its ecosystem isn’t as broad as some competitors. For many agency workflows, this is sufficient, and the API allows some customization for more technical users. If you want to explore software that fits into complex business environments, it might be useful to also check out construction management software rankings, which provide insight into tools that optimize project workflows differently but with comparable integration challenges.
Overall, my take on HighLevel marketing automation review is that it excels when you need a unified platform designed specifically for agencies. Its ability to consolidate marketing and CRM functions is a significant advantage for managing multiple clients efficiently and scaling your operations without juggling too many tools.
Choosing the best CRM software for agencies means weighing flexibility and integration against ease of use. HighLevel leans heavily into customization and agency-oriented features, so it’s a strong candidate if those are priorities for your business.
What business types use HighLevel
- Digital Marketing Agencies: HighLevel provides an all-in-one platform integrating CRM, email marketing, SMS campaigns, and sales funnel management. This helps agencies automate lead nurturing, streamline client campaigns, and boost client retention through efficient communication workflows, making it a top choice among marketing automation tools for agencies.
- Real Estate Companies: Agents and brokerages use HighLevel to automate follow-ups, manage leads, and schedule appointments. The combination of SMS and email sequences ensures consistent engagement with potential buyers and sellers, enhancing conversion rates in competitive markets.
- Professional Services Firms: Lawyers, consultants, and financial advisors rely on HighLevel to handle client communications and appointments. Features like automated reminders and pipeline management reduce no-shows and enable tracking of prospects across different sales or onboarding stages effectively.
- Health and Wellness Businesses: Chiropractic offices, fitness centers, and massage therapists benefit from appointment scheduling, automated reminders, and targeted marketing campaigns that keep clients informed and encourage repeat visits, fostering client loyalty.
- Home Services Companies: Plumbers, electricians, and HVAC providers utilize HighLevel’s CRM to monitor leads from first contact to service completion. Automated messaging eases the administrative load by managing customer follow-ups and appointment confirmations.
- E-commerce Businesses: Online retailers leverage features such as abandoned cart reminders, promotional campaigns, and personalized messaging to increase repeat purchases and lifetime value. The platform’s unified communication channels simplify campaign management and reporting, aligning well with the best CRM software for small businesses.
- Education and Coaching: Online course creators, tutors, and coaches use HighLevel to automate onboarding, send progress updates, and promote new offerings, enabling scalable and consistent engagement with learners.
- Event Planning Companies: Event professionals manage RSVPs, send reminders, and nurture leads for future events using HighLevel’s CRM tools, which optimize marketing efforts to improve attendance and client satisfaction.
- Franchise Businesses: HighLevel supports franchise operations by maintaining brand consistency and empowering local franchisees with marketing automation. This fosters collaboration between corporate and local teams around campaigns, lead management, and customer communication.
- Additional Insight: For companies in construction or related fields, exploring the list construction estimating software can be beneficial when considering complementary tools to HighLevel’s capabilities.
Best 5 alternatives to HighLevel
monday sales CRM
4.45 / 5
Monday Sales CRM stands out for its exceptional adaptability, allowing users to customize dashboards, columns, and sales workflows to perfectly suit their distinct business requirements. This level of flexibility is ideal for companies with unique processes or niche operations, enabling them to modify the platform effortlessly without needing advanced technical skills. Additionally, the CRM offers automation features that streamline repetitive tasks like follow-up reminders and status updates, thereby minimizing manual workload and lowering the chance of mistakes. Coupled with integrated communication tools and AI-powered capabilities for email composition and data analysis, monday ensures teams remain coordinated and equipped to make data-driven decisions.
NetSuite CRM
5 / 5
NetSuite CRM delivers a comprehensive platform that consolidates customer information across multiple channels, granting teams instant access to up-to-date data on preferences, transactions, and interactions in one centralized hub. By automating routine sales, marketing, and service activities, it boosts operational efficiency and frees staff to concentrate on cultivating stronger customer relationships. Its cloud-based design facilitates seamless connectivity from any device, enabling collaboration among dispersed teams while providing real-time sales tracking and pipeline visibility to accelerate deal closures. Additionally, advanced forecasting and analytics tools harness historical and predictive data, empowering businesses to enhance decision-making and optimize resource management for sustained growth.
CRM Creatio
5 / 5
Creatio CRM stands out as a versatile and powerful customer relationship management platform, designed to accommodate both technical and non-technical users through its intuitive no-code development environment. This feature allows organizations to customize applications and automate workflows swiftly, reducing implementation time and overall costs by 37% compared to traditional CRM solutions. By automating routine tasks and providing a comprehensive 360-degree customer view, Creatio enhances team productivity and fosters more personalized client interactions. Additionally, its extensive integration options, strong security measures, and AI-driven automation equip businesses with actionable insights and predictive capabilities to optimize the entire customer journey.
HubSpot CRM
5 / 5
HubSpot CRM is a cloud-based customer relationship management platform designed to help businesses manage and analyze customer interactions throughout the sales and marketing lifecycle. It provides tools for contact and lead management, email tracking, pipeline management, marketing automation, and performance analytics. The system is known for its user-friendly interface and seamless integration with other HubSpot tools, making it particularly popular among small to medium-sized businesses. HubSpot CRM is available in a free version with basic features, while more advanced capabilities—such as sales forecasting, custom reporting, and AI-powered insights—are accessible through paid tiers. The platform emphasizes ease of use, scalability, and centralized data, enabling teams to align their sales, marketing, and customer service efforts more effectively.
Pipedrive
4.3 / 5
Pipedrive stands out as a versatile CRM solution designed to simplify and optimize sales workflows by automating routine tasks like lead distribution, follow-up scheduling, and deal tracking. Its high level of customization allows businesses to shape sales pipelines and data fields to suit their specific needs, accommodating a wide range of industries and company sizes. By consolidating customer information and communications through integrations with common email and calendar tools, Pipedrive enhances team collaboration and reduces the hassle of juggling multiple platforms. Furthermore, the platform’s clear visual pipeline offers sales teams an intuitive way to oversee deal progress and quickly spot any obstacles in the sales process.
Frequently Asked Questions about HighLevel
HighLevel is fully cloud-hosted, enabling access from any device connected to the internet without requiring local software installations.
The platform supports integration with a variety of third-party tools such as email providers, payment systems, and communication apps, ensuring smooth marketing and operational workflows.
Agencies can rebrand HighLevel, presenting the platform as their own to clients through its white-labeling features.
HighLevel implements industry-standard security measures like encrypted data storage and secure data transmission, though users should confirm compliance with laws applicable in their regions.
Customer assistance is available through email, live chat, and a comprehensive knowledge base, with a strong emphasis on onboarding and problem resolution.
Although powerful, HighLevel has a learning curve for those new to marketing automation or CRM tools; however, it provides training resources and tutorials to ease adoption.
Built-in analytics enable users to monitor campaign effectiveness, sales pipelines, and engagement, facilitating data-driven decision-making.
It combines various marketing and CRM functions into a single platform, potentially eliminating the need for separate services like email marketing, SMS platforms, and scheduling tools.
The platform allows tailoring of workflows, campaigns, and branding to suit diverse business demands and client specifications.
HighLevel accommodates multiple users with role-based permissions, enabling team collaboration while managing access controls.
It offers tools to capture, nurture, and convert leads via automated funnels and follow-up sequences integrated within its CRM capabilities.
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