Best Act-On Alternatives & Competitors for 2025

Imed Bouchrika, Phd

by Imed Bouchrika, Phd

Co-Founder and Chief Data Scientist

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1

HubSpot Sales

5 / 5

Read more about HubSpot Sales

HubSpot Sales stands out as a comprehensive tool that consolidates contact and deal management into one streamlined platform, allowing sales teams to efficiently track leads and tailor communications with precision. By automating routine tasks like follow-up emails and lead nurturing, it frees up sales professionals to concentrate on more strategic efforts while reducing the risk of overlooking important steps. Its powerful analytics provide detailed insights through customizable dashboards, helping businesses measure performance, anticipate revenue, and refine their sales tactics. Furthermore, the platform’s seamless integration with marketing and customer service enhances collaboration across departments, offering a complete perspective on each customer’s journey.

Key Features of HubSpot Sales
  • Core CRM Functionality
  • Multiple Deal Pipelines
  • Email Tracking and Notifications
  • Automated Sequences
  • Meeting Scheduling Links
  • Workflow Automation
  • Reporting and Dashboards
  • Sales Forecasting
Price of HubSpot Sales

HubSpot Sales offers a Free plan with basic CRM features at no cost. The Starter plan is $20 per month per seat, including one seat, removing HubSpot branding and adding custom properties and meeting links. The Professional tier requires a $100 monthly per-seat fee, with a yearly commitment and a $1,500 onboarding fee, enhancing automation and sales process tools. Enterprise costs $150 per seat monthly, billed annually upfront, plus a $3,500 onboarding fee, offering advanced features and higher limits for larger teams and complex needs.

2

TrueContext

5 / 5

Read more about TrueContext

TrueContext is a powerful tool designed to enhance field inspections and compliance management by enabling mobile data collection, even in environments without internet access. Its ability to quickly deploy updated forms to large teams ensures that safety protocols are consistently followed, while centralized data storage facilitates clear audit trails and accountability. By significantly cutting down administrative tasks—such as reducing incident reporting from several days to just one hour—the platform boosts operational efficiency. Additionally, its intuitive dashboards and analytics help organizations identify recurring issues, making TrueContext a trusted solution praised by hundreds of users for improving efficiency and data security.

Key Features of TrueContext
  • Advanced Automation capabilities
  • Connected Data functionality
  • Compliance and Security features
  • Workflow Creation tools
  • Mobile Access functionality
  • Offline Access support
  • Real-Time Data processing
  • API Integration capabilities
Price of TrueContext

TrueContext offers three pricing plans based on license fees billed annually. The Essentials Plan costs $25 per license per month, ideal for teams beginning their digital transformation, providing advanced data collection and mobile app access. The Advanced Plan, at $45 per license monthly, suits complex field service operations and adds workflow automation and data integration. The Enterprise Plan features custom pricing tailored to organizations needing unified data and advanced compliance tools. For exact Enterprise pricing, contacting TrueContext directly is necessary.

3

5 / 5

Read more about monday

Monday.com is a highly adaptable platform designed to streamline work and project management for teams of various sizes. Its user-friendly, visually organized interface, enhanced by color-coded elements, allows users to navigate effortlessly without needing technical skills. With over 200 ready-made templates and a straightforward drag-and-drop system, teams can quickly set up workflows and begin managing tasks efficiently. Additionally, its powerful dashboard builder and no-code automation tools help users visualize data clearly and eliminate repetitive processes, boosting overall productivity.

Key Features of monday
  • Visual Board Structure
  • Customizable Columns
  • Multiple Board Views
  • Automations
  • Integrations
  • Dashboards and Reporting
  • Time Tracking
  • Mobile App Support
Price of monday

monday.com offers a Free Plan for up to two users at no cost, ideal for individuals or small teams. The Basic Plan costs $12 per seat monthly and includes unlimited boards and prioritized support. The Standard Plan at $17 per seat monthly adds timeline and calendar views, guest access, and automation limits of 250 actions. The Pro Plan, $28 per seat monthly, significantly increases automation and integrations to 25,000 actions and introduces private boards and enhanced analytics. Enterprise pricing is custom and includes advanced security and premium support. A 14-day free trial of Pro is available.

4

4.8 / 5

Read more about Jotform

Jotform stands out as a versatile online form builder software that caters to both individuals and organizations seeking efficient solutions for creating customized forms without needing coding skills. Its intuitive drag-and-drop interface, combined with a vast library of pre-designed templates, enables users to quickly produce professional-quality forms for various applications such as surveys, registrations, and payments. The platform’s strong integration capabilities with popular third-party tools streamline data management and automate workflows, while features like conditional logic personalize the user experience by adapting forms based on input. Additionally, Jotform prioritizes security with SSL encryption and offers collaborative tools and notification systems, making it a comprehensive choice that is accessible even to small users through its free plan.

Key Features of Jotform
  • Powerful User-Friendly Survey Builder Tools
  • Vast Library of Customizable Templates
  • Real-Time Comprehensive Reporting and Analytics
  • Seamless Embedded Website Form Integration
  • Innovative Optimized Mobile-Friendly Form Experience
  • Dynamic Conditional Logic for Customization
  • Extensive Integrations with Third Parties
  • Secure Payments Integration for Commerce
Price of Jotform

Jotform offers flexible pricing plans to suit diverse needs. The Free plan provides limited monthly submissions and basic features at no cost, ideal for testing new ideas. The Bronze and Silver plans, at $34 and $39 per month respectively, expand submission limits, payment capacities, storage, and form customization by eliminating branding. Advanced users benefit from the Gold plan at $49 monthly, combining extensive submissions, larger storage, and HIPAA compliance. For unlimited use and tailored solutions, the Enterprise plan invites direct inquiry for pricing details. Contact Jotform now for further information.

5

Sage Intacct

4.7 / 5

Read more about Sage Intacct

Sage Intacct is a cloud-based financial management platform that empowers businesses with real-time access to vital financial data, allowing teams to operate remotely without losing any system capabilities. Its customizable dashboards deliver immediate financial insights, enabling leaders to make well-informed decisions quickly and confidently. The software is especially beneficial for organizations with complex or international operations, as it supports multi-entity consolidations and multiple currencies with ease. Additionally, Sage Intacct automates key accounting tasks and integrates smoothly with other business tools, enhancing efficiency while ensuring data accuracy and robust security.

Key Features of Sage Intacct
  • Intelligent, Automated General Ledger System
  • Real-Time, Optimized Cash Management
  • Automated Accounts Receivable and Payable Processing
  • Interactive, Real-Time KPI Dashboard Interface
  • Extensible Pre-Built and Custom Reporting Suite
  • Advanced Intelligent Workflow Automation Engine
  • Comprehensive Integrated Multi-Entity Financial Management
  • Accessible Mobile Access Platform
Price of Sage Intacct

Sage Intacct’s subscription pricing model offers three distinct packages to meet diverse business needs. The Essentials plan begins at £6,570 per year, providing fundamental ledger, receivables, payables, and core modules with basic project tracking. The Pro package, starting at £10,147 annually, extends these services with advanced functionalities, including revenue recognition, multi-currency support, and improved project costing. For companies requiring tailored solutions, the Bespoke package offers custom pricing and personalized modules based on specific operational demands. Contact Sage Intacct directly for further pricing details and options. Additional terms may apply now.

6

Insightful

4.7 / 5

Read more about Insightful

Insightful emerges as an employee monitoring solution designed to provide businesses with a comprehensive yet accessible tool for overseeing workforce productivity. Its approach combines intuitive design with robust functionality, ensuring that managers can glean actionable insights without wading through overwhelming data. As a solution tailored for modern work environments, Insightful promises to balance effective monitoring with ease of use, appealing to organizations seeking clarity and efficiency in their oversight processes. Overall, it positions itself as a promising option for companies looking to enhance workplace transparency while maintaining high standards of operational effectiveness.

Key Features of Insightful
  • Advanced Comprehensive Time Tracking Solution
  • Intelligent Automated Idle Time Detection
  • Detailed Real-Time Activity Monitoring Software
  • Robust Data-Driven Productivity Analytics Engine
  • Instant Real-Time Productivity Alert System
  • Fully Customizable Interactive Dashboard Views
  • Seamless Automated Exportable Reporting Features
  • Powerful Comparative Analytics and Benchmarking
Price of Insightful

Insightful offers pricing plans for employee monitoring. The Productivity Management plan starts at $6.40 per seat monthly, enabling teams to boost productivity with features like stealth monitoring and real-time tracking. The Time Tracking plan, at $8.00 per seat monthly, emphasizes detailed time insights and efficient scheduling. For deeper workflow analysis, Process Improvement is available at $12.00 per seat monthly, streamlining resource management. Enterprises needing features and dedicated support can request a custom quote for cloud or on-premise solutions. Free trials are readily offered for the first three plans, ensuring evaluation.

7

4.55 / 5

Read more about actiTIME

actiTIME delivers a streamlined approach to time tracking, offering an interface that supports efficient management and precise logging of work hours. It is designed to simplify the daily challenges of tracking billable hours and project time, empowering teams to maintain a clear overview of their productivity. By merging a user-friendly experience with robust functionality, actiTIME positions itself as a compelling option for businesses seeking a dependable time tracking solution. Overall, it epitomizes an adaptable tool tailored toward enhancing operational efficiency in diverse professional environments.

Key Features of actiTIME
  • Comprehensive and efficient time tracking
  • User-friendly timesheet submission made simple
  • Precise and streamlined time allocation
  • Optimized dynamic billable rates management
  • Efficient streamlined client invoicing operations
  • Mobile app enabled time logging
  • Comprehensive detailed real-time reporting capabilities
  • Seamless API and tool integrations
Price of actiTIME

actiTIME pricing offers flexible solutions for companies of various sizes. The free plan is available for up to three users and includes essential time tracking, invoicing, reporting and more. The online subscription costs $6 per user annually, providing cloud-based features such as timesheet approval, staff performance reports, and custom workflow statuses. For those requiring full control, the self-hosted option is offered for a one-time fee of $120 per user with extensive reporting and integration capabilities. Additionally, a 30-day free trial of paid plans allows thorough exploration of the software’s functionalities effectively.

8

4.55 / 5

Read more about ClickUp

ClickUp is introduced as a project management solution crafted to simplify team coordination and streamline workflow processes. The available overview hints at a platform that brings together various elements of project management into an integrated interface, potentially supporting task organization and team collaboration. Although the details remain minimal, the initial impression is that ClickUp may offer a flexible framework adaptable to different project needs, aligning well with customers looking for an all-in-one project management tool. This brief insight lays the groundwork for a deeper exploration of how ClickUp might serve as a strategic resource for modern teams.

Key Features of ClickUp
  • Comprehensive Task Management and Organization
  • Customizable Views to Fit Workflow
  • Manage Dependencies Across Complex Projects
  • Efficient Automations Reducing Manual Tasks
  • Integrated Time Tracking for Efficiency
  • Real-time Collaboration Enhancing Effective Teamwork
  • Insightful Reporting and Custom Dashboards
  • Seamless Integrations Connecting Essential Tools
Price of ClickUp

ClickUp offers diverse pricing options catering to individuals and large teams. The Free plan provides essential collaborative features at no cost, appealing to small teams. For expanded functionalities, the Unlimited plan costs $7 per user monthly, while the Business plan at $12 per user elevates performance with additional tracking and automation tools. The Business Plus plan, priced at $19 per user per month, further enhances customization and admin controls. For comprehensive enterprise needs, pricing details are available upon contact, ensuring scalability and tailored solutions for growing organizations. Expert support available.

9

4.5 / 5

Read more about Paylocity

Paylocity presents itself as a solution tailored toward addressing the essential operations of human resources management for modern businesses. The platform is positioned to streamline key administrative functions while supporting the broad spectrum of workforce-related tasks that organizations face. Its design is intended to enhance efficiency and simplify everyday HR processes, making it a candidate worth considering for companies in search of comprehensive core HR software. Although the detailed elements of its offering remain unspecified in the source, the overall framework suggests a focus on operational effectiveness and adaptability in the evolving HR landscape.

Key Features of Paylocity
  • Customizable Reporting and Visual Dashboards
  • Granular User, Role, and Access Management
  • Intuitive Employee Self-Service Web Portal
  • Optimized Mobile-enabled Employee Self-Service Access
  • Fully Automated Payroll Entry Processing
  • Efficient Time Off Accrual Management
  • Robust Integrated Compliance Management
  • Comprehensive Global Talent Management Features
Price of Paylocity

Paylocity pricing remains undisclosed and customized to each organization’s unique needs. Their core HR solution follows a per-employee, per-month structure ensuring consistent costs as your workforce expands and is designed for enterprises. Customizable features enable companies to tailor solutions without worrying about rising fees. Although potential customers are encouraged to schedule a demo, no free trial is offered. This custom pricing model lets enterprises align expenses with operational demands, yet prospective users seeking transparent pricing details should contact Paylocity for personalized quotes regarding their innovative HR and payroll platform directly.

10
Read more about Zoho Projects

Zoho Projects overview: The provided source material does not supply detailed information, which makes it challenging to outline a comprehensive picture of the product. Nonetheless, one can infer that Zoho Projects is positioned as a solution within the project management software category, aimed at streamlining workflows and enhancing team collaboration. While the source lacks specifics regarding features, benefits, or user experiences, the limited context suggests that the tool is intended to address the dynamic needs of modern project management environments. In the absence of further details, prospective customers might look for additional, richer information before making a fully informed decision.

Key Features of Zoho Projects
  • Powerful Task Management and Scheduling
  • Intuitive Gantt Chart Timeline View
  • Interactive Kanban Board Workflow System
  • Accurate Time Tracking and Logging
  • In-depth Reporting and Analytics Tools
  • Customizable Dashboards for Project Overview
  • Robust Collaboration and Communication Features
  • Mobile Application for On-the-go Management
Price of Zoho Projects

Zoho Projects pricing caters to various needs with three distinct plans. The free option supports up to three users and two projects, offering essential task tracking and a mobile-friendly Gantt chart viewer. For a modest fee, the Premium plan charges $4 per user monthly (annual billing), extending functionality to up to 50 users with unlimited projects and enhanced task automation and tracking features that streamline project management. Meanwhile, the Enterprise plan, at $9 per user monthly (annually), provides unlimited usage and advanced customization options, ensuring robust control over complex projects.

Overview

Choosing the right marketing automation software can be challenging, especially if you're currently using Act-On but feel it may not fully meet your needs. Many prospective customers struggle with limitations such as lack of advanced features, scalability concerns, or a user interface that doesn't quite fit their workflow.

This article will guide you through various alternatives to Act-On, helping you understand what options are available and how they compare. By exploring these alternatives, you can identify solutions that better align with your marketing goals and business requirements.

Reading this article will equip you with insights into the strengths and weaknesses of different platforms, enabling you to make a more informed decision. You'll gain clarity on how to overcome common pain points and find software that enhances your marketing efficiency and effectiveness.

Ultimately, this resource is designed to save you time and effort by narrowing down the best alternatives, so you can focus on growing your business with confidence.

What is Act-On?

Act-On is a cloud-based marketing automation platform tailored to simplify and enhance digital marketing efforts for businesses of all sizes. It provides a comprehensive toolkit that empowers marketers to design, execute, and refine campaigns across diverse channels, covering the entire customer lifecycle from initial contact through sustained engagement.

The platform boasts an extensive array of functionalities, including modules for email marketing, lead generation, lead nurturing, and dynamic segmentation of audiences. Marketers can launch personalized email campaigns, build landing pages, generate web forms, and manage social media outreach all within a unified environment. Additionally, AI-driven features such as content creation assistance, lead scoring, and optimized email timing improve targeting precision and engagement effectiveness.

Act-On’s strong focus on multichannel marketing enables organizations to connect with prospects through email, social media, SMS, webinars, and other channels. Its robust integrations with various CRM systems and marketing technologies foster tight alignment between sales and marketing teams, facilitating smooth data exchange that boosts campaign outcomes.

Advanced analytics and reporting tools provide detailed insights into campaign performance and customer behavior, offering customizable dashboards and export options that help demonstrate return on investment. Features like lead scoring and visitor tracking deliver granular visibility into prospect activity, allowing sales teams to prioritize outreach based on real-time engagement signals and intent.

Designed with ease of use in mind, Act-On’s intuitive interface supports marketers without deep technical expertise, enabling them to manage complex campaigns with minimal training. For those exploring a broader range of software options, including enterprise resource planning solutions that might complement marketing automation efforts, the list of erp systems provides valuable insights.

What to look for in Act-On alternatives?

When exploring alternatives to Act-On, it is vital to verify that the chosen platform offers a robust range of marketing automation capabilities, including email campaigns, automated workflows, lead nurturing, segmentation, landing page design, and analytics. Advanced functionalities such as AI-driven content generation and predictive lead scoring can further enhance marketing effectiveness.

Integration with existing systems is another cornerstone. Ensure the software seamlessly connects with your CRM, website, and other tools to facilitate smooth lead management, campaign execution, and data reporting. This synchronization is critical for achieving cohesive marketing and sales operations.

Usability plays a significant role in adoption and success. The interface should be intuitive enough for marketing and sales teams to manage campaigns independently, reducing dependency on IT support and accelerating time-to-value.

Customization and scalability are essential for adapting to evolving marketing strategies and growing business demands. Look for platforms that allow dynamic segmentation, customizable lead scoring, and flexible workflows that can expand alongside your organization.

Data insights underpin strategic decision-making. Advanced reporting, visitor behavior tracking, and comprehensive campaign analytics enable continuous optimization and clear measurement of return on investment.

Transparent and flexible pricing models aligned with your team size, contact volume, and usage needs are crucial for budgeting and long-term planning.

Finally, robust support resources, including thorough documentation and an engaged user community, can greatly improve onboarding and ongoing user experience.

For organizations also interested in operational management, exploring a list facilities management software for schools could provide valuable insights into tools that complement marketing automation by streamlining facility-related workflows and administration.

Frequently Asked Questions about Act-On

What are the most popular alternatives to Act-On?

The leading competitors to Act-On include Salesforce Marketing Cloud Account Engagement, HubSpot Marketing Hub, Constant Contact, Marketo Engage, and Zoho Social.

Why do businesses consider alternatives to Act-On?

Companies frequently explore other options due to pricing concerns, the complexity of implementation, the need for easier usability, or to find features that align better with their specific marketing objectives or industry demands.

Are Act-On alternatives easier to implement?

Many users find platforms like Publer and Zoho Social simpler to set up and less complicated compared to Act-On, making the transition smoother.

Do alternatives provide better customer support?

Options such as Publer, Constant Contact, and HubSpot generally receive higher praise for their customer service and training resources than Act-On.

How do pricing models of alternatives compare to Act-On?

Alternatives like ActiveDEMAND and HubSpot tend to offer more transparent and flexible pricing structures, often proving more economical, especially for small to mid-sized enterprises.

Can Act-On alternatives integrate with existing marketing tools?

Most top alternatives support extensive integrations with popular CRM systems, analytics platforms, and social media tools, facilitating seamless connectivity with established marketing ecosystems.

Do alternatives scale well for growing businesses?

Solutions such as Salesforce Marketing Cloud and HubSpot Marketing Hub are built to accommodate growth, efficiently supporting expanding business needs and increasing complexity.

Are there alternatives tailored for B2B marketing automation?

Yes, platforms like Salesforce Marketing Cloud Account Engagement and Marketo Engage excel in B2B marketing automation by offering advanced lead scoring and nurturing capabilities.

Is it straightforward to migrate from Act-On to another platform?

Most major competitors provide onboarding assistance and migration tools designed to help transfer data and campaigns from Act-On with minimal interruption.

What types of organizations switch from Act-On to alternatives?

Organizations ranging from small enterprises to large corporations, including agencies and rapidly growing companies, often move away from Act-On in search of greater flexibility, scalability, or enhanced support.

See What Experts Have To Say About Marketing Automation Software Software

Joyce Qian

Joyce Qian

Software Expert

Chief Marketing Officer

ContactPigeon

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