SAP Sales Cloud Review 2025: Pricing, Features, Pros & Cons, Ratings & More

SAP Sales Cloud is a sales software product from SAP, a well-known enterprise resource management (ERP) solutions provider. In this SAP Sales Cloud review, we will look deeper into the features that make this software a popular tech tool among sales teams from different types of organizations across the globe.

SAP Sales Cloud enables sales teams to have a unified and holistic view of every customer and each interaction. It includes task automation and AI-driven analytics and recommendations. As a result, businesses can streamline critical selling processes and salespeople are empowered to build more customer-centric engagements, strengthen client relationships, and increase customer loyalty and revenue.

Businesses can further boost collaboration and efficiency across their departments by taking advantage of SAP Sales Cloud integrations with other SAP products or third-party software and apps. The SAP portfolio includes an eCommerce platform, supply chain management solutions, expense reporting tools, customer experience (CX) support, and customer relationship management (CRM) technologies, among other products.

What's new in SAP Sales Cloud?

One great thing we learned during our SAP Sales Cloud review is that SAP typically publishes product updates on a monthly or quarterly basis. This is beneficial for software users who want to learn about the latest improvements and get first-hand information on how these updates will change the functionality of the platform and tools. It also prepares you for any sales team training you may have to conduct once any updates for CRM solutions are released.

Our research on SAP Sales Cloud reviews product updates reveals that SAP announced a significant release for 2023 - SAP Sales Cloud Version 2 (V2). This newer version promises a much less complex configuration and a more intuitive platform compared to its predecessor. For instance, with V2, you can now create and join Microsoft Teams directly from the system.

Moreover, the latest capability of Business Interaction Intelligence allows sales teams to use machine learning to enable insights from a list of interactions. You can choose which machine learning settings to enable, and this will prompt the Business Interaction Intelligence tool to provide an overview of major keywords, what was discussed, and who participated during an interaction. This new AI-assisted feature makes it easier for salespeople to quickly access multiple intelligent insights that are generated in real-time and are presented on a single page. However, as of this writing, this functionality is available only in the beta form of SAP Sales Cloud v2.

Other V2 product feature updates we discovered while working on this SAP Sales Cloud review cover Dashboard and Customer Insights, Pipeline Management, Digital Selling Workspace, Analytics, Mobile Sales, Opportunity to Quote, and MS Outlook and Teams Integration. According to SAP, they will deliver V2 updates on a monthly or quarterly basis. The software maker has also not yet provided clear details on how Version 1 (V1) users can migrate to V2. However, SAP is reportedly working on a migration path and has not yet announced a maintenance or lifetime period for SAP Sales Cloud V1.

You can get SAP Sales Cloud pricing plans with monthly or annual subscriptions. The software is deployed in the cloud and each customer’s plan is based on the number of users. The basic plan includes core features that allow sales teams to optimize digital selling, gain rich buyer insights and analytics, experience smoother mobile selling, and unify customer data. Dynamic visit planning and intelligent sales tools can be added for an additional fee.

SAP does not publicly publish its pricing plans. You will have to request SAP Sales Cloud pricing quotes from SAP representatives. You can also get a walkthrough of the product by requesting a demo. This is a good opportunity to ask SAP software experts any questions you may have about SAP Sales Cloud features and contracts.

What Sets SAP Sales Cloud Apart

Businesses that want to invest in the best tools for sales teams usually try to find out if organizations are truly benefiting from a particular sales system. While we did our best to give an overview of SAP Sales Cloud, we understand that each team, even those that work in the same industry and are of a similar size, have unique needs and priorities when choosing sales software. As such, we encourage prospective software users to objectively look into SAP Sales Cloud pros and cons.

• Provides 360° of customers. You can keep all customer-related information in one location and create extensive profiles that include client preferences, previous interactions, and purchase history.
• Unites data and sales process. Teams can access profiles of leads and customers, track opportunities, process orders, and generate quotes from a unified database across many touchpoints and via mobile devices when in the field.
• Predictive analytics. Use the power of machine learning to identify hot leads and determine in which order you should engage with prospects based on predictive scoring in Deal Finder.

• Limited offline functionality. Since SAP Sales Cloud is a cloud-based system, you can expect to experience lags and limitations when using it offline, during field sales, and in areas where there is poor internet service.
• Costly implementation. Smaller sales teams and organizations may find SAP Sales Cloud to be on the more expensive side, especially if they purchase add-ons, back-office and groupware integrations, and mobile apps.
• Steep learning curve. Those who may be using sales software or CRMs for the first time or are not too tech-savvy may find SAP Sales Cloud challenging and complex to learn.

Some businesses reported that they also need to hire technical experts to help with integrations and customizations for the software. Thus, do not rely on SAP Sales Cloud review guides alone. Instead, you should also carefully assess your team’s technical capabilities in setting up, implementing, integrating, and customizing a sales system suited to your processes and strategies. You can also take advantage of demos and consultations with product experts who can advise you on these matters.

For most businesses, the point of investing in a sales system and tech tools is to improve efficiency and increase revenue. However, how you achieve that may require unique strategies for each organization. Whatever tactics your sales team wishes to employ, it pays to have comprehensive sales software that allows you to take advantage of the positive impacts of job automation so your team can focus on nurturing leads and taking care of customers. In this section, we look into some of the major SAP Sales Cloud features and how these can benefit you and your sales powerhouse.

• Digital and Intelligent Selling. This is one favorite feature we discovered during our SAP Sales Cloud review. With the help of AI and intuitive visualizations, sellers gain insight into changes, leakages, and issues within the pipeline and intelligent forecasts to help with analysis and identifying what next steps to take. Sales teams can also use intelligent scoring for prospects to determine which leads they should prioritize. These tools help sales experts provide more personalized engagement and quicker response times to would-be and existing customers.
• Sales Analytics. This is another popular feature that receives positive feedback in our SAP Sales Cloud review process. Users get a full view of sales campaigns, including performance, actions, accomplished tasks and goals, and the schedule of team members. You can also get account insights from the front and back office, as well as share forecasts, sales metrics, actionable KPIs, and interactive reports.
• Visit Planning. Field sellers are equipped with the tools they need to improve performance during each visit. Maximize resources and avoid wasting time by using data on traffic, recommended routes, starting points, store or working hours, and other vital logistical information. Agents on the ground can easily access audit results, target KPIs, and other insights that allow them to provide fast and efficient recommendations and results. Management can also create visit schedules (called routes) that can span one day, a week, or months.
• Activity Management. Plan, create, and view activities related to interactions between your sales team and your customers or accounts. You can manage appointments, meetings, emails, phone calls, and any other internal tasks required for each account. It is also possible to note which is the next step to take with a particular customer and which of your team members are in charge of a specific task. You can integrate Gmail, Outlook, or Lotus Notes with SAP Sales Cloud Activities.

As previously mentioned, SAP Sales Cloud comes with several integration capabilities that allow you to create an even more powerful and streamlined sales system. For example, the pre-packaged integration with SAP Marketing Cloud means you get to combine your campaign planning and sales strategies more seamlessly. Just remember that some integrations can take some technical know-how and may take time to implement. Opting for only the essentials can help avoid lags and overcomplex systems.

Many software users who provided SAP Sales Cloud review data praise this product for its ability to provide intelligent AI-assisted insights into the behavior of leads and customers. Some even say SAP Sales Cloud has some of the best business intelligence tools built into the platform. Here are other benefits of using this cloud-based sales software.

Sales Force Automation

When it comes to business efficiency, organizations know automation can be their best friend. With SAP Sales Cloud’s intelligent selling forecasts, call scripting, interaction capture, integrated and deep selling insight, and automated service processes, your team members can worry less about repetitive and manual tasks and focus on winning sales and nurturing client relationships.

Improve Performance of Field Sellers

With real-time insights and store KPIs, you can provide the appropriate support and plan the best sales strategies for each site visit. SAP Sales Cloud gives you the tools to oversee that each promotion is properly executed. As a result, you get to improve the performance of each location.

Built-in Security

Data protection and security are top concerns when working with cloud-based software. Luckily, SAP has built-in security features and provides the option to add on solutions for protecting data integrity and confidentiality, supporting regulatory requirements and compliance, and mitigating threats and risks by regularly updating the products in its portfolio.

Enhancing customer service is a critical goal for businesses leveraging SAP Sales Cloud. The platform's integrated customer insights and predictive analytics empower sales teams with a 360-degree view of customer interactions, enabling them to tailor solutions that meet individual customer needs. By automating routine tasks and providing proactive recommendations, sales staff can allocate more time to building relationships and addressing client concerns effectively.

Additionally, SAP Sales Cloud facilitates collaboration across departments, ensuring marketing, sales, and service teams have unified access to customer data. This cohesion results in consistent and responsive customer experiences, which are vital for retaining loyalty and building trust. For businesses seeking more dedicated tools to supplement their customer service initiatives, exploring specialized options like the best-rated customer support software can further enhance these capabilities.

The platform’s robust reporting tools also allow businesses to track and measure customer satisfaction metrics systematically, helping organizations refine their service strategies over time. As customer preferences evolve, the actionable intelligence provided by SAP Sales Cloud ensures companies remain agile and aligned with their client’s expectations.

Can SAP Sales Cloud Enhance Field Service Management Efficiency?

SAP Sales Cloud can complement specialized field service operations by enabling seamless data sharing between sales teams and on-site service personnel. Integrating it with dedicated software boosts scheduling accuracy, real-time route optimization, and swift resource reallocation for field technicians. This integration minimizes service delays and improves customer satisfaction by unifying sales-driven insights with operational data from the field. In many cases, organizations turn to the best field service management software to achieve a streamlined dispatch process and enhanced mobile connectivity, ensuring that service updates align with sales analytics and customer relationship management goals.

What are the key implementation considerations for SAP Sales Cloud?

Implementing SAP Sales Cloud effectively requires careful planning and preparation to maximize the platform’s potential and ensure smooth integration with existing systems. Here are several critical factors to consider for a successful deployment:

• Assess Technical Requirements and Compatibility: Before implementing SAP Sales Cloud, ensure your company’s infrastructure meets the necessary technical specifications, including internet speed, hardware requirements, and compatibility with other systems. This minimizes disruptions and supports optimal functionality.
• Allocate a Dedicated Implementation Team: Assign a team of IT and business specialists to oversee the implementation. This group should include SAP experts or consultants familiar with SAP Sales Cloud to guide the project, troubleshoot issues, and customize settings.
• Plan for Data Migration: Efficient data migration is essential for continuity. Develop a plan to transfer customer data, sales records, and other crucial information into SAP Sales Cloud, ensuring data integrity and accuracy. Back up data before migration to prevent potential losses.
• Develop a Customization Strategy: SAP Sales Cloud offers extensive customization options, from dashboards to user permissions. Define which customizations align with your business processes, but avoid excessive adjustments that could complicate future updates and maintenance.
• Conduct Comprehensive Training for Users: To ease adoption, conduct tailored training sessions for your sales team and relevant staff members. Ensure they understand key functionalities like analytics, activity management, and opportunity tracking, equipping them to use the platform confidently.
• Establish Integration with Existing Tools: Determine which third-party tools, like email clients, ERP systems, or marketing software, need to be integrated. Plan these integrations to enable seamless data sharing and unified workflows, enhancing efficiency across departments.
• Prepare for Change Management: New software often disrupts workflows. Outline a clear change management strategy that addresses potential resistance, provides support, and includes periodic check-ins to monitor progress and address challenges.

Key Insights

• Unified Customer View: SAP Sales Cloud provides a comprehensive 360° view of customers, integrating all relevant data into one location, which helps sales teams create extensive profiles that include preferences, interactions, and purchase history.
• AI-Driven Analytics: The platform leverages AI for predictive analytics, offering insights and recommendations that help identify hot leads and prioritize engagements. Features like Business Interaction Intelligence and intelligent scoring aid in making data-driven decisions.
• Integration Capabilities: SAP Sales Cloud seamlessly integrates with other SAP products and third-party software, enhancing collaboration and efficiency across departments. This includes integration with SAP Marketing Cloud for cohesive campaign and sales strategy execution.
• Field Sales Optimization: The software's Visit Planning feature equips field sellers with tools to maximize efficiency during site visits, using data on traffic, routes, and store hours, alongside real-time insights and KPIs.
• Regular Updates: SAP Sales Cloud receives monthly or quarterly updates, ensuring users benefit from the latest features and improvements, such as the recent launch of SAP Sales Cloud Version 2 (V2), which includes Microsoft Teams integration and enhanced AI capabilities.
• Security Features: SAP Sales Cloud offers robust built-in security features, with options for additional solutions to protect data integrity, ensure compliance, and mitigate risks through regular product updates.
• Scalability and Customization: While it may be costly and complex for smaller teams, SAP Sales Cloud is highly customizable and scalable, making it suitable for large enterprises and middle-market companies with technical support for setup and integration.

SAP touts that it has an intelligent CX solution that addresses industry-specific business challenges for those in the automotive, consumer product, high tech, industrial manufacturing, retail, telecommunications, travel, utilities, and wholesale distribution sectors. We learned in the course of this SAP Sales Cloud review that several Fortune 500 companies use SAP solutions, including Apple, Amazon, Audi AG, Boston Consulting Group (BCG), BMW, Burger King, Conagara Brands, and Walmart.

Our team of researchers also noticed that many SAP Sales Cloud users worked for enterprises or middle-market companies with more than 50 employees. While some small businesses use this sales software, several of them have shared the sentiment that SAP Sales Cloud can be costly and complex, especially with a more limited budget and without in-house tech support to help with setup, implementation, training, and integration.