ActiveCampaign for Sales Review 2025: Pricing, Features, Pros & Cons, Ratings & More

ActiveCampaign for Sales is a smart business solution from ActiveCampaign, the popular marketing and customer relationship management (CRM) automation software provider. A simple search for ActiveCampaign review posts reveals that its automation capabilities are why users like this sales software. This tech tool is built for sales teams that want to streamline tasks, have more flexibility, boost their growth potential, and improve their efficiency even with a limited number of sales representatives.

ActiveCampaign features include sales force automation, lead management, reporting and analytics, contact and account management, partner relationship management (PRM), opportunity and pipeline management, document management system, task and activity management, social network integration, and social collaboration, among others. The software also integrates more than 900 business apps and tools, making your team even more flexible and connected. The goal of the product is to automate repetitive tasks and streamline processes so that sales representatives can focus on what really matters - converting leads into customers.

In our search for the best software for sales, we looked into what ActiveCampaign for Sales has to offer and what makes it stand out compared to other sales team tech tools. Our research team prepared this ActiveCampaign review so that anyone looking for a smart and flexible software product for their sales team can gain more insight into the pros and cons of ActiveCampaign for Sales and properly assess if this is the solution they need.

What's new in ActiveCampaign for Sales?

Smarter technology can help businesses make smarter decisions when designed and used correctly. ActiveCampaign understands this and the need for innovative sales and marketing automation solutions and has been releasing updates and listening to user experience (UX) feedback.

While conducting our ActiveCampaign review, we discovered some useful updates released in the past year. For example, business-to-business (B2B) sales teams can now trigger automated tasks when an account field changes thanks to the Account Field Changes Trigger update. You can specify which custom or standard account fields will trigger the automation, such as receiving a notification if a contact reaches the account’s specified lead score threshold. These triggers can increase engagement by ensuring you reach out to targeted account contacts at the right time.

Another great update we discovered in our ActiveCampaign review is the ability to send automated notifications to deal owners whenever a deal is updated or added in a pipeline, or a contact completes a desired behavior. The automated deal creation can further simplify the task of tracking every contact who enters your pipelines.

Finally, ActiveCampaign users will be happy to know that the CRM software solution now also makes creating automated tasks even easier with the help of an AI Builder. All you have to do is set automations to inactive to access the AI Builder, type in a prompt in the input field of the automation where you want to add a new action, and then submit it and wait until the AI finishes translating your prompt.

When looking into other ActiveCampaign reviews, we found that many users find the automation capabilities very effective in saving time and simplifying processes. It will not be surprising if ActiveCampaign releases even more product updates related to automated tasks assisted by AI.

What Sets ActiveCampaign for Sales Apart

ActiveCampaign is one of the more popular options among the sales and CRM software available today. Through our ActiveCampaign for Sales review, we discover the pros and cons of using this platform and why many sales teams rely on its features to improve their processes and pipeline.

How to Maximize ROI with ActiveCampaign for Sales

To fully leverage ActiveCampaign for Sales, businesses must employ strategic approaches tailored to their goals and sales processes. Here are some actionable tips to help you maximize your return on investment (ROI) with this platform:

Implement Personalized Automation

Utilize the platform's advanced automation capabilities to tailor your customer interactions. Personalized email sequences, behavior-triggered messages, and follow-ups can significantly enhance engagement rates, ensuring you connect with prospects at the right stage in their journey.

Integrate with the Right Marketing Tools

ActiveCampaign seamlessly integrates with over 900 applications, including some of the leading marketing software systems. Choose tools that align with your business needs, such as lead generation, customer support, and analytics software, to build a cohesive ecosystem. 

Leverage Reporting and Analytics Features

Regularly monitor your campaign performance using ActiveCampaign's in-depth analytics. Identify trends, optimize underperforming areas, and allocate resources more effectively to channels that drive the most value.

Train Your Teams for Success

Ensure your team fully understands the platform's capabilities by utilizing the extensive onboarding resources, workshops, and ActiveCampaign’s one-on-one sessions. A well-trained team can maximize the software’s functionalities, from creating seamless workflows to executing robust data-driven campaigns.

Regularly Audit and Update Workflows

Business needs and customer behaviors evolve, and so should your workflows. Periodically review your automation sequences, deal pipelines, and contact lists to remove redundancies and keep processes aligned with current goals.

By adopting these best practices and continuously refining strategies, sales teams can capitalize on ActiveCampaign's features, resulting in enhanced efficiency, stronger customer relationships, and increased revenue.

How Can ActiveCampaign Improve Employee Productivity?

ActiveCampaign’s tailored automation and task management features drive efficiency by reducing manual interventions and streamlining workflows. Coordinated communication channels and real-time activity tracking enable teams to prioritize high-impact actions. Integrating these capabilities with comprehensive analytics and employee productivity monitoring software can uncover insights that further optimize performance. This strategic alignment supports evidence-based decision making and ensures that resource allocation is both effective and aligned with overall business objectives.

How does ActiveCampaign handle data security and compliance?

In today's data-driven business landscape, data security and compliance are crucial considerations for any CRM platform. ActiveCampaign for Sales addresses these needs through several security features and compliance measures designed to protect user data and maintain trust with clients. Here’s a look at how ActiveCampaign ensures the security and compliance of your data:

• Data Encryption: ActiveCampaign employs both in-transit and at-rest encryption protocols to safeguard data from unauthorized access. This includes using HTTPS to secure data transmission and AES-256 encryption for stored data, ensuring that sensitive information remains protected throughout its lifecycle.
• User Access Controls: The platform provides customizable user permissions and roles to control access to different features and data sets. Administrators can assign role-based access to ensure that only authorized personnel can view or modify specific data, enhancing the organization’s internal data security.
• GDPR Compliance: ActiveCampaign is fully compliant with the General Data Protection Regulation (GDPR), enabling EU-based businesses to manage customer data responsibly. The platform provides tools for data subject requests, including data deletion, export, and updates, ensuring users can exercise their rights under GDPR.
• HIPAA Support for Healthcare Businesses: For users on the Enterprise plan, ActiveCampaign offers HIPAA compliance to meet the needs of healthcare businesses and protect patient data, making it a suitable choice for organizations in healthcare and other regulated industries.
• Data Backup and Recovery: ActiveCampaign maintains regular backups and provides disaster recovery options to minimize the risk of data loss. These measures ensure business continuity and data integrity in case of an outage or system failure.
• Audit Logs: The platform features audit logs that track user activities and changes within the system, allowing businesses to monitor access and modifications to their data. This functionality is particularly beneficial for maintaining compliance with data protection regulations.

Key Insights

• Advanced Automation Capabilities: ActiveCampaign for Sales is renowned for its powerful and customizable automation features that help sales teams streamline tasks, nurture leads, and improve overall efficiency.
• Comprehensive CRM Features: The platform offers extensive CRM functionalities, including lead management, opportunity and pipeline management, sales force automation, task and activity management, and social network integration, making it a versatile tool for sales teams.
• Recent Updates and AI Integration: Recent updates have introduced features like the Account Field Changes Trigger, automated notifications for deal owners, and the AI Builder for creating automated tasks, enhancing the platform's efficiency and user experience.
• Flexible Pricing Plans: ActiveCampaign offers three pricing tiers—Plus, Professional, and Enterprise—each with different features and suitable for various business sizes. There is also a 14-day free trial for users to explore the platform.
• Wide Range of Integrations: The software integrates with over 900 business apps and tools, including popular platforms like Zapier, enhancing flexibility and connectivity for sales teams.
• Pros and Cons: ActiveCampaign is praised for its robust automation, improved sales processes, and quality support. However, it has a steep learning curve, can be expensive for small businesses, and sometimes has slow response times and performance issues.

At the time of writing this ActiveCampaign review, there are three pricing plans to choose from. Depending on the size of your sales team and the features you need for your business software, you can select from the Plus (for small teams), Professional (for growing teams), or Enterprise (for scaling sales teams) plan. The first two offer a monthly or annual subscription, while the third has a customizable pricing plan. You can get in touch with the ActiveCampaign sales team to get a custom quote for the Enterprise package. You can also request a personalized demo and learn about limited-time offers and additional details for all ActiveCampaign pricing plans.

Those who subscribe to the Plus or Professional packages can also add more features not included in their plan for an additional fee. For example, you can add SMS marketing automation, custom reporting, or transactional email.

All three plan tiers include the following services:

• Accelerated Onboarding
• Video Tutorials
• Customer Enablement Workshops
• Knowledge Base and Help Guides
• Contact Migration
• Chat and Ticket Support

ActiveCampaign also offers a 14-day free trial. However, you will typically have more limited features compared to paid accounts. Still, this allows you to test the waters and get a feel of how ActiveCampaign for Sales works and if it is a good fit for your sales team.

Below is an overview of the prices and inclusions per plan tier and the ActiveCampaign pricing per month for one user seat. You do not have to pay any set-up fees; all plans are on a month-to-month contract, and you can cancel anytime. Non-profits also get a 20% discount.

Plus Plan – $19 per user/month for annual billing

• 24/7 Chat and Email Support
• Lead Scoring
• Pipeline, Account, and Deal Management
• Sales Automation
• Task Management and Reporting

Professional Plan – $49 per user/month for annual billing

• Everything in Plus Plan
• Automations Map
• Facebook Lead Ads
• Sales Engagement Automation and One-to-one Email
• Sentiment Analysis (AI)
• Split Automations
• Win Probability (AI)

Enterprise Plan – Customized Pricing

• Everything in the Professional Plan
• Custom Objects
• Custom Reporting
• HIPAA Support
• Single Sign-On
• Uptime SLA

• Automation. ActiveCampaign has robust and customizable automation features based on sales history, interests, subscriptions, actions, and more, making it easier to foster leads, create campaigns, and drive conversions.
• Improves sales processes. Automating tasks and streamlining processes results in shorter sales cycles, quicker response rates to customers' needs, and tighter team collaboration.
• Quality of support. You can request a personalized demo, access video walkthroughs from the resource library, collaborate and learn from fellow ActiveCampaign users through the community channels, or get assistance from product experts via the Help Center.

• Learning curve. Learning how to navigate and use all the tools on the platform can take some time. Some businesses rely on ActiveCampaign specialists to help them understand the ins and outs of the software.
• Pricing. Compared to other sales software and CRMs, ActiveCampaign tends to be more expensive, especially if you are a small business or startup with a small email list. You have to pay more to access certain features or integrations.
• Slow response time. The software can be clunky and take time to load, especially when working with automation, emails, and merging large chunks of data. Getting assistance or a response from customer service may also take some time.

Each business has unique needs for its sales team and will require different features from automation software and CRMs. By carefully weighing ActiveCampaign pros and cons and reading product reviews, you can gain more insight into how the platform works and whether it will fit your business well.

Before you shop for a software product, it will be helpful to first determine the features you need to improve your processes and sales. Do you need a sales management platform that can integrate with the best video conferencing software? Are you just looking for software to help automate tasks? It is helpful to list which features you want to prioritize and use this to find subscription plans that will fit your budget.

• Sales Automation. You can set triggers to automatically create deals when leads request a product demo, submit a form, download a lead magnet, or take other certain actions. You can also send automated outreach to nurture leads still on the fence.
• Sales Engagement. Add a personalized touch to one-to-one experiences with automated yet tailor-made emails aligned with your organization’s marketing messages. You can also track customer engagement to quickly identify the perfect follow-up strategy.
• Task and Activity Management. Improve team efficiency and conversion rates by assigning tasks to your salespeople and automatically notifying them when leads take action. This way, everyone can be on the same page, quickly respond, and directly follow up.
• Lead Scoring. Make it easier to qualify and identify top-tier leads who are ready to talk to your sales representatives by assigning scores based on email engagement, site activity, and calls.

You can further boost the capabilities and flexibility of your platform through ActiveCampaign integrations. We found that it easily integrates with Zapier but can take more time and skill with other apps and tech tools. However, you can always ask for assistance from the Help Center if you hit some snags when doing your integrations.

Our ActiveCampaign review provides only an overview of the many features you get with the ActiveCampaign for Sales software. To have a more in-depth look into what this product offers, you can sign up for a demo and free trial and take advantage of the personalized training and consulting from ActiveCampaign specialists.

Generally, the objective of employing business software is so businesses can do more and earn more while maximizing resources. As we looked into the sales tools of this particular software for our ActiveCampaign review, we found a product that has the tools to help sales teams with email marketing, contact management, organization, and so much more.

Customizable Automation

Many users give a positive ActiveCampaign review because of its more than 900 built-in automation capabilities that allow sales teams to do fewer manual and repetitive tasks and focus on nurturing leads and customer relationships. It also helps build tighter pipelines and ensures fewer missed opportunities for engagement and conversions. The ability to automate emails, SMS, and other actions throughout the pipeline typically results in a more streamlined and productive sales process.

Integrated Sales and Marketing CRM

You can integrate ActiveCampaign for Sales with its marketing CRM counterpart or with over 900 app integrations. Syncing your sales and marketing platforms can create a more collaborative and cohesive approach and messaging, ensuring that your branding and communication remain consistent when engaging with leads and customers. Data from marketing campaigns can also help salespeople identify how to automate better experiences across the pipeline. ActiveCampaign for Sales also includes email marketing tools that allow teams to create more personalized and relevant follow-up messages.

Support for Onboarding and Issues

To fully maximize the features of ActiveCampaign for Sales, you must equip your staff with the knowledge and skills to navigate and use the software. You can do this by creating onboarding templates for sales teams or taking advantage of the tutorials and guides from ActiveCampaign’s resource center. You can also register for ActiveCampiagn onboarding workshops and webinars. After you have completed the training for new users and have signed up for a subscription, you can avail of the free onboarding service that includes one-on-one virtual sessions, strategic planning and guidance, and data migration.

While doing our research for this ActiveCampaign review, we learned that the software has more than 150,000 customers around the world. These users come from various industries, including non-profits, real estate, healthcare, fitness and nutrition, travel and hospitality, e-commerce, education, and technology. Bloggers, influencers, small businesses, agencies, and enterprises use ActiveCampaign for Sales. The Museum of Science and Industry in Chicago, Paperbell, the Rocky Mountain Elk Foundation, and Roland are just a few customers on ActiveCampaign's growing list.