Now Book It Review 2025: Pricing, Features, Pros & Cons, Ratings & More

Now Book It is an all-in-one reservation platform that streamlines bookings, manages floor plans, and simplifies operations through an intuitive and modern interface. The platform supports customer profiles so businesses can personalize service and build long-term guest relationships. 

Now Book It features table management, AI receptionist, event ticketing, gift card sales, payment integration, and social media booking options. It also gives businesses full ownership of customer data and control over marketing campaigns. Businesses can automate bookings, manage waitlists, and retarget guests with personalized offers and upsells. The platform enables real-time insights into spending patterns and visit frequency to drive smarter decisions. Overall, Now Book It simplifies reservations and provides real-time customer insights to boost loyalty, efficiency, and smarter business decisions.

During our research for this Now Book It review, we found that specific details on Now Book It pricing are not publicly listed. Instead, interested users must contact the vendor directly to explore available options and learn about the exact Now Book It pricing plans.

• User-Friendly Interface. Now Book It boasts an intuitive design that simplifies navigation for both staff and customers. This ease of use reduces training time and enhances the overall user experience.
• Exceptional Customer Support. The platform is known for its responsive and helpful customer service team. Users report prompt assistance and effective solutions to any issues encountered.
• Versatile Features. Conducting this Now Book It review showed us that the platform offers a comprehensive suite of tools, including booking, event management, and marketing capabilities. This versatility allows businesses to manage various aspects of operations within a single platform.
• Customizable Branding. The system allows for the incorporation of a restaurant's branding into the booking interface. This ensures a consistent brand experience for customers from reservation to dining.
• Data Retention. Now Book It retains customer data for personalized service and targeted marketing. This information is invaluable for building customer loyalty and repeat business.

• No Dedicated Mobile App. In our analysis for this Now Book It review, we found that the platform lacks a dedicated mobile app that can be downloaded on Android and iOS devices. However, it does have a mobile web version which can still enable users to create, edit, and manage bookings on the fly as well as view reservations across services.
• Occasional Glitches During Peak Times. There are system glitches during busy periods. These technical issues can disrupt operations and may require prompt attention from support.
• Limited Email Integration for Retargeting. The platform's email marketing capabilities are somewhat limited in terms of integration with external tools. This may hinder advanced retargeting strategies for customer engagement.

This section explores the key tools that define Now Book It's value—from streamlined reservations to advanced customer insights. In this part of our detailed review, we highlight essential features and build on the real-world usability covered in the Now Book It pros and cons above.

• Reservations. Now Book It offers a robust reservation system that allows customers to book tables online seamlessly. The platform provides real-time availability to ensure that double bookings are avoided and customer satisfaction is maintained.
• Table Management. During our research for this Now Book It review, we discovered that the table management feature enables restaurants to optimize seating arrangements and turnover rates. By visualizing table statuses and managing bookings efficiently, staff can enhance the dining experience and maximize revenue.
• Floor Plan. Now Book It allows venues to create customizable floor plans that reflect their actual layout. This visual representation aids in managing reservations and walk-ins effectively.
• Real-Time Booking Diary. The real-time booking diary provides an up-to-date overview of all reservations, cancellations, and modifications. This feature ensures that staff are always informed.
• Standby List. The standby list feature allows restaurants to manage waitlisted customers efficiently. When a table becomes available, staff can promptly notify and seat waiting guests.
• Reserve on Social. This Now Book It review shares that the platform integrates with social media platforms so customers can make reservations directly through channels like Facebook and Instagram.
• POS Integration. The platform integrates seamlessly with various Point of Sale systems, so reservation data aligns with sales and inventory information.
• Payment Gateway Integration. Now Book It supports integration with payment gateways like Stripe and EzyPay for secure online transactions. This feature allows for upfront payments, deposits, and gift card purchases.
• Customer Profiles. The system maintains detailed customer profiles, including dining preferences, special occasions, and visit history.
• 24/7 AI Assistant. Now Book It's AI assistant operates around the clock to handle reservation inquiries and confirmations. 
• Automated Marketing. The platform offers automated marketing tools that send personalized emails and promotions based on customer behavior. 
• Next Available Booking. When a customer's preferred time slot is unavailable, the system suggests the next available booking. 
• Email and SMS Capabilities. In our analysis for this Now Book It review, we saw that the platform enables automated email and SMS communications for confirmations, reminders, and promotions.
• Upsells. The platform allows restaurants to offer add-ons like special menus or experiences during the booking process.
• Booking Tags. Staff can assign tags to bookings, such as "VIP" or "Allergy," to highlight specific customer needs.
• Blockouts. The blockout feature allows venues to restrict bookings during specific times or dates.
• Gift Cards. Now Book It supports the sale and redemption of digital gift cards, providing an additional revenue stream. Customers can purchase gift cards online, which can be used for future reservations or dining experiences.
• Events and Experiences. The platform enables restaurants to create and manage special events, such as wine tastings or themed dinners. Customers can book these experiences directly through the system.
• Function Tracker. Now Book It's function tracker assists in managing large bookings or private events. It helps coordinate details like menus, guest lists, and special requirements.
• Reporting and Insights. Our exploration for this Now Book It review shows that the system provides comprehensive reports on reservations, customer behavior, and revenue. 
• Multi-Venue Management. For businesses operating multiple locations, Now Book It offers centralized management of reservations and customer data. 

In this Now Book It review, we uncover how the platform’s smart automation, intuitive design, and business-focused tools translate into meaningful gains for hospitality venues. Below, we outline the benefits that Now Book It delivers to help restaurants thrive in a competitive landscape.

Increased Operational Efficiency

By consolidating reservations, table management, and customer communications into one platform, Now Book It streamlines daily operations. This integration reduces manual tasks and allows staff to focus more on customer service.

Enhanced Customer Experience

Now Book It features like personalized customer profiles and automated communications ensure that guests receive tailored service. Remembering a customer's favorite table or special occasion can significantly enhance their dining experience.

Revenue Growth Through Upselling

The platform's upsell feature allows restaurants to offer add-ons during the booking process, such as special menus or experiences. This not only increases average spend per customer but also enriches the dining experience.

Reduced No-Show Rates

By integrating payment gateways for deposits and prepayments, Now Book It minimizes the likelihood of no-shows. Customers are more committed to their reservations when there's a financial component involved.

Data-Driven Decision Making

Now Book It’s reporting and insights feature provides valuable data on customer behavior and operational performance. This information aids in making informed decisions to improve service and profitability.

Scalability for Multi-Venue Operations

Now Book It's multi-venue management capability allows businesses to oversee multiple locations from a single dashboard. This scalability is crucial for growing restaurant groups seeking consistent operations across sites.

Improved Marketing Effectiveness

Automated marketing tools enable targeted promotions based on customer preferences and behaviors. Users can send personalized offers to guests who haven’t dined in a while or promote a seasonal menu to regulars increases engagement and boosts repeat visits. These tools help venues maintain consistent communication with their customer base without added manual effort.

Seamless Event and Function Management 

Our investigation for Now Book It review shows that the platform’s integrated events and function tracker organizes private dinners, wine tastings, or large group bookings. By centralizing event details, Now Book It helps venues deliver polished, professional experiences without relying on multiple tools or spreadsheets.

Greater Booking Flexibility for Guests

Now Book It’s features like “Next Available Booking” and “Reserve on Social” offer diners more convenient ways to secure a table. Whether they’re on Instagram or trying to book during peak hours, customers are guided to the best available times. This reduces friction and improves conversion rates.

Always-On Service with AI Assistant

Now Book It’s 24/7 AI assistant ensures restaurants never miss a booking opportunity, even after hours. The assistant can handle common queries, confirm reservations, and collect guest information while the team focuses on in-person service. This allows round-the-clock support without additional staffing costs.

Extensive Platform Integrations

Now Book It integrations with platforms like Square, Xero, and various POS systems streamline operations by consolidating reservations, customer data, and payments in one place. This seamless connection with systems such as Tyro, Lightspeed, and Doshii ensures businesses can easily track customer insights, including orders and revenue, directly from their POS. More so, integration with social media platforms like Instagram and Google My Business allows customers to book directly from these channels.

Now Book It is best suited for restaurants, cafes, and hospitality venues that rely heavily on reservations and structured customer experiences. It is especially valuable for mid-sized to large restaurants, fine dining establishments, winery cellar doors, and multi-location hospitality groups that benefit from real-time table management, automated marketing, and centralized operations. Businesses offering events, experiences, or private dining, such as upscale bistros or function spaces, also find the platform ideal for managing bookings, upsells, and guest communications in one place. Its multi-venue support and advanced analytics make it particularly effective for operators managing several sites who need consistent workflows and high-level reporting.

On the other hand, similar to other Now Book It reviews, we also learned that the platform may not be the best fit for very small establishments, walk-in-only venues, or food trucks that don’t rely on reservations. Its robust feature set, while powerful, might be underutilized by businesses with limited staff, minimal tech needs, or a low booking volume. Also, fast-food chains or casual takeaway outlets may find the platform too comprehensive for their operational style. Businesses without the capacity or need to engage in detailed customer tracking, event hosting, or upsell strategies might benefit more from a lighter, less feature-heavy booking system.