Listen360 Review 2025: Pricing, Features, Pros & Cons, Ratings & More

Imed Bouchrika, Phd

by Imed Bouchrika, Phd

Co-Founder and Chief Data Scientist

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Listen360: Top Survey Software

4.35 / 5

Top 3 Listen360 Alternatives

Featured Survey Software Alternatives for Listen360

Birdeye
Birdeye
4.9 / 5
Pricing

Custom

Free Trial

30 days

Key Features

Automated review requests, sentiment analysis, analytics

Editor's Take

Birdeye is a comprehensive reputation management and customer experience platform that helps businesses manage online reviews, improve customer engagement, and drive growth. Designed for businesses of all sizes, Birdeye consolidates online reviews from major platforms like Google, Facebook, and Yelp into a single dashboard, allowing businesses to monitor and respond to customer feedback efficiently. This streamlined approach helps companies build a positive online reputation, enhance customer loyalty, and attract new customers.

Key features of Birdeye include automated review requests, sentiment analysis, and detailed analytics, giving businesses insights into customer satisfaction and areas for improvement. The platform also offers tools for managing social media, messaging, and surveys, enabling businesses to engage with customers across multiple channels. Additionally, Birdeye’s messaging functionality provides real-time chat and text messaging, improving communication and providing timely responses to customer inquiries.

Birdeye integrates with over 3,000 business applications, including CRM and POS systems, making it easy to sync customer data and automate feedback collection. For multi-location businesses, Birdeye offers location-based insights, allowing centralized management with the flexibility to tailor strategies for individual locations.

With a range of pricing plans and scalable features, Birdeye is a powerful tool for businesses looking to improve their online presence, foster customer trust, and enhance the overall customer experience.

Expert Score

In evaluating SaaS software, a comprehensive and structured methodology ensures a fair and accurate comparison across key metrics. This approach focuses on the most critical aspects that affect user experience, functionality, and business value. The following metrics—general features, cost, customer service, integrations, and mobile support—are evaluated to provide a holistic view of each software solution’s strengths and weaknesses. These metrics are selected based on their direct impact on software usability, scalability, and long-term effectiveness for businesses.

1. General Features - scoring weight 40%

This metric evaluates the core functionalities and tools the software offers. It involves assessing the comprehensiveness of the features, their relevance to the target users, and the ease of use. This is important because robust and well-designed features determine the software’s overall utility and efficiency in solving user problems.

2. Cost - scoring weight 15%

Cost analysis focuses on pricing models, value for money, and scalability. It’s crucial to evaluate whether the software’s features justify its price, considering different plans for small and large organizations. This is vital for businesses to ensure they invest in cost-effective solutions that fit their budget.

3. Customer Service - scoring weight 15%

This evaluates the responsiveness, quality, and availability of customer support, including channels like chat, email, or phone. Good customer service is essential for troubleshooting and ensuring smooth software usage, which reduces downtime and frustration for users.

4. Integrations - scoring weight 15%

This examines how well the software integrates with third-party tools (e.g., CRM, payment systems, collaboration apps). Seamless integrations are key for creating a unified workflow and enhancing productivity by connecting multiple systems, which is crucial for operational efficiency.

5. Mobile Support - scoring weight 15%

Mobile support assesses the software’s functionality and performance on mobile devices, including apps and mobile web versions. With increasing remote work and on-the-go usage, strong mobile support is critical to ensure users can access and utilize the software effectively, regardless of location.

SurveySparrow
SurveySparrow
4.6 / 5
Pricing

Custom

Free Trial

14 days

Key Features

Survey builder, logic & branching, analytics

Editor's Take

SurveySparrow is an advanced online survey and feedback platform designed to help businesses gather, analyze, and act on customer and employee insights. It offers a wide range of tools for creating and distributing surveys, making it easy to collect data across various touchpoints, such as websites, email campaigns, mobile apps, and social media. The platform is known for its user-friendly interface and focus on delivering engaging and conversational survey experiences.

SurveySparrow’s standout feature is its conversational surveys, which provide a more interactive and engaging experience for respondents. Unlike traditional surveys, these conversational surveys use a chat-like interface, improving response rates and providing a more natural way to collect feedback. The platform also supports multi-channel surveys, allowing businesses to reach respondents wherever they are most active.

SurveySparrow includes a powerful survey builder with a wide range of question types, including multiple-choice, rating scales, and open-ended questions. Users can also leverage advanced features like logic and branching to create dynamic, personalized surveys that guide respondents through customized paths based on their answers.

With real-time reporting and analytics, SurveySparrow enables businesses to instantly analyze survey responses, track trends, and gain actionable insights. The platform’s visual dashboards allow users to generate reports and visualize data through charts, graphs, and tables, simplifying the decision-making process.

SurveySparrow also offers advanced integration capabilities, connecting with popular tools such as CRM systems, email marketing platforms, and analytics tools. This helps businesses streamline their workflows and centralize data for more effective analysis.

Expert Score

In evaluating SaaS software, a comprehensive and structured methodology ensures a fair and accurate comparison across key metrics. This approach focuses on the most critical aspects that affect user experience, functionality, and business value. The following metrics—general features, cost, customer service, integrations, and mobile support—are evaluated to provide a holistic view of each software solution’s strengths and weaknesses. These metrics are selected based on their direct impact on software usability, scalability, and long-term effectiveness for businesses.

1. General Features - scoring weight 40%

This metric evaluates the core functionalities and tools the software offers. It involves assessing the comprehensiveness of the features, their relevance to the target users, and the ease of use. This is important because robust and well-designed features determine the software’s overall utility and efficiency in solving user problems.

2. Cost - scoring weight 15%

Cost analysis focuses on pricing models, value for money, and scalability. It’s crucial to evaluate whether the software’s features justify its price, considering different plans for small and large organizations. This is vital for businesses to ensure they invest in cost-effective solutions that fit their budget.

3. Customer Service - scoring weight 15%

This evaluates the responsiveness, quality, and availability of customer support, including channels like chat, email, or phone. Good customer service is essential for troubleshooting and ensuring smooth software usage, which reduces downtime and frustration for users.

4. Integrations - scoring weight 15%

This examines how well the software integrates with third-party tools (e.g., CRM, payment systems, collaboration apps). Seamless integrations are key for creating a unified workflow and enhancing productivity by connecting multiple systems, which is crucial for operational efficiency.

5. Mobile Support - scoring weight 15%

Mobile support assesses the software’s functionality and performance on mobile devices, including apps and mobile web versions. With increasing remote work and on-the-go usage, strong mobile support is critical to ensure users can access and utilize the software effectively, regardless of location.


What is Listen360

Listen360 excels at gathering customer feedback through automated surveys delivered via email or text shortly after service interactions. This timely approach boosts response rates and helps businesses capture accurate insights into customer satisfaction. As a customer feedback management software, it is particularly effective for service industries where understanding client experiences directly impacts growth.

The platform emphasizes Net Promoter Score (NPS) tracking, automatically calculating this key loyalty metric from survey responses. Users can analyze NPS trends over time, segment data by location or service type, and benchmark performance against industry standards. This functionality equips businesses with precise indicators of customer loyalty and satisfaction, essential for refining service quality.

Robust analytics and reporting tools allow organizations to monitor feedback in real time through an intuitive dashboard. Detailed segmentation by customer group, team, or geography enables targeted improvements and swift responses to negative comments via alerts. This capability supports proactive reputation management by addressing issues before they escalate.

Beyond feedback collection, Listen360 aids in enhancing online reputation by encouraging happy customers to post reviews on popular platforms. This integrated approach simplifies reputation management and helps attract new clients with genuine testimonials, making it a comprehensive Listen360 customer experience platform.

Integration with various CRM and business management systems ensures feedback data flows seamlessly into existing workflows, improving operational efficiency. While integration specifics depend on the user’s software environment, this interoperability strengthens overall customer data management practices.

Security measures within Listen360 safeguard sensitive customer information in line with industry best practices, ensuring confidentiality throughout the feedback process. Such protections are crucial for maintaining trust when handling personal data.

Prospective users interested in broader management tools might also find value in exploring popular contract management softwares, which can complement customer-centric platforms like Listen360 by streamlining other operational areas.

What is Listen360

Featured Survey Software Products

Birdeye
Birdeye
4.9 / 5
Pricing

Custom

Free Trial

30 days

Key Features

Automated review requests, sentiment analysis, analytics

Editor's Take

Birdeye is a comprehensive reputation management and customer experience platform that helps businesses manage online reviews, improve customer engagement, and drive growth. Designed for businesses of all sizes, Birdeye consolidates online reviews from major platforms like Google, Facebook, and Yelp into a single dashboard, allowing businesses to monitor and respond to customer feedback efficiently. This streamlined approach helps companies build a positive online reputation, enhance customer loyalty, and attract new customers.

Key features of Birdeye include automated review requests, sentiment analysis, and detailed analytics, giving businesses insights into customer satisfaction and areas for improvement. The platform also offers tools for managing social media, messaging, and surveys, enabling businesses to engage with customers across multiple channels. Additionally, Birdeye’s messaging functionality provides real-time chat and text messaging, improving communication and providing timely responses to customer inquiries.

Birdeye integrates with over 3,000 business applications, including CRM and POS systems, making it easy to sync customer data and automate feedback collection. For multi-location businesses, Birdeye offers location-based insights, allowing centralized management with the flexibility to tailor strategies for individual locations.

With a range of pricing plans and scalable features, Birdeye is a powerful tool for businesses looking to improve their online presence, foster customer trust, and enhance the overall customer experience.

Expert Score

In evaluating SaaS software, a comprehensive and structured methodology ensures a fair and accurate comparison across key metrics. This approach focuses on the most critical aspects that affect user experience, functionality, and business value. The following metrics—general features, cost, customer service, integrations, and mobile support—are evaluated to provide a holistic view of each software solution’s strengths and weaknesses. These metrics are selected based on their direct impact on software usability, scalability, and long-term effectiveness for businesses.

1. General Features - scoring weight 40%

This metric evaluates the core functionalities and tools the software offers. It involves assessing the comprehensiveness of the features, their relevance to the target users, and the ease of use. This is important because robust and well-designed features determine the software’s overall utility and efficiency in solving user problems.

2. Cost - scoring weight 15%

Cost analysis focuses on pricing models, value for money, and scalability. It’s crucial to evaluate whether the software’s features justify its price, considering different plans for small and large organizations. This is vital for businesses to ensure they invest in cost-effective solutions that fit their budget.

3. Customer Service - scoring weight 15%

This evaluates the responsiveness, quality, and availability of customer support, including channels like chat, email, or phone. Good customer service is essential for troubleshooting and ensuring smooth software usage, which reduces downtime and frustration for users.

4. Integrations - scoring weight 15%

This examines how well the software integrates with third-party tools (e.g., CRM, payment systems, collaboration apps). Seamless integrations are key for creating a unified workflow and enhancing productivity by connecting multiple systems, which is crucial for operational efficiency.

5. Mobile Support - scoring weight 15%

Mobile support assesses the software’s functionality and performance on mobile devices, including apps and mobile web versions. With increasing remote work and on-the-go usage, strong mobile support is critical to ensure users can access and utilize the software effectively, regardless of location.

SurveySparrow
SurveySparrow
4.6 / 5
Pricing

Custom

Free Trial

14 days

Key Features

Survey builder, logic & branching, analytics

Editor's Take

SurveySparrow is an advanced online survey and feedback platform designed to help businesses gather, analyze, and act on customer and employee insights. It offers a wide range of tools for creating and distributing surveys, making it easy to collect data across various touchpoints, such as websites, email campaigns, mobile apps, and social media. The platform is known for its user-friendly interface and focus on delivering engaging and conversational survey experiences.

SurveySparrow’s standout feature is its conversational surveys, which provide a more interactive and engaging experience for respondents. Unlike traditional surveys, these conversational surveys use a chat-like interface, improving response rates and providing a more natural way to collect feedback. The platform also supports multi-channel surveys, allowing businesses to reach respondents wherever they are most active.

SurveySparrow includes a powerful survey builder with a wide range of question types, including multiple-choice, rating scales, and open-ended questions. Users can also leverage advanced features like logic and branching to create dynamic, personalized surveys that guide respondents through customized paths based on their answers.

With real-time reporting and analytics, SurveySparrow enables businesses to instantly analyze survey responses, track trends, and gain actionable insights. The platform’s visual dashboards allow users to generate reports and visualize data through charts, graphs, and tables, simplifying the decision-making process.

SurveySparrow also offers advanced integration capabilities, connecting with popular tools such as CRM systems, email marketing platforms, and analytics tools. This helps businesses streamline their workflows and centralize data for more effective analysis.

Expert Score

In evaluating SaaS software, a comprehensive and structured methodology ensures a fair and accurate comparison across key metrics. This approach focuses on the most critical aspects that affect user experience, functionality, and business value. The following metrics—general features, cost, customer service, integrations, and mobile support—are evaluated to provide a holistic view of each software solution’s strengths and weaknesses. These metrics are selected based on their direct impact on software usability, scalability, and long-term effectiveness for businesses.

1. General Features - scoring weight 40%

This metric evaluates the core functionalities and tools the software offers. It involves assessing the comprehensiveness of the features, their relevance to the target users, and the ease of use. This is important because robust and well-designed features determine the software’s overall utility and efficiency in solving user problems.

2. Cost - scoring weight 15%

Cost analysis focuses on pricing models, value for money, and scalability. It’s crucial to evaluate whether the software’s features justify its price, considering different plans for small and large organizations. This is vital for businesses to ensure they invest in cost-effective solutions that fit their budget.

3. Customer Service - scoring weight 15%

This evaluates the responsiveness, quality, and availability of customer support, including channels like chat, email, or phone. Good customer service is essential for troubleshooting and ensuring smooth software usage, which reduces downtime and frustration for users.

4. Integrations - scoring weight 15%

This examines how well the software integrates with third-party tools (e.g., CRM, payment systems, collaboration apps). Seamless integrations are key for creating a unified workflow and enhancing productivity by connecting multiple systems, which is crucial for operational efficiency.

5. Mobile Support - scoring weight 15%

Mobile support assesses the software’s functionality and performance on mobile devices, including apps and mobile web versions. With increasing remote work and on-the-go usage, strong mobile support is critical to ensure users can access and utilize the software effectively, regardless of location.

How much does Listen360 cost

Listen360: Top Survey Software

4.35 / 5

There is no publicly available pricing information for Listen360 software. Users interested in pricing and plan options should contact the vendor directly, as pricing is generally provided on a custom or by-quote basis.

How much does Listen360 cost

What are the pros of Listen360

  • Real-time customer feedback collection with automated surveys triggered by specific interactions
  • Integration with CRM and POS systems for streamlined data handling
  • Multi-channel feedback options including email, SMS, and web surveys
  • Advanced analytics and sentiment analysis to track satisfaction and prioritize issues
  • Support for Net Promoter Score (NPS) tracking to measure customer loyalty

What are the cons of Listen360

  • Survey templates offer limited customization, restricting tailored feedback forms.
  • Reporting lacks advanced analytics for deep data insights or complex trend identification.
  • Mobile app features are less comprehensive than the desktop version, reducing management flexibility on mobile devices.
  • Integration with third-party CRM and marketing tools is limited, hindering seamless data synchronization.
  • Dashboard customization options are minimal, limiting personalized data visualization.
  • Branching logic in surveys is basic, reducing the ability to create dynamic question flows based on responses.

What are the core features of Listen360

Listen360: Top Survey Software

4.35 / 5

Listen360 offers a range of tools designed to enhance customer experience management by capturing and analyzing feedback efficiently. Its features support consistent branding, flexible survey distribution, and real-time insights, making it easier for businesses to respond swiftly and improve satisfaction.

  • Brand Design Consistency: Ensures all survey materials reflect the company’s branding by aligning logos, colors, and messaging with corporate identity.
  • Survey Deployment: Enables sending surveys through multiple channels like email and SMS, maximizing customer reach.
  • Feedback Collection: Gathers detailed customer insights after interactions, capturing preferences and satisfaction.
  • Device Responsiveness: Optimizes surveys for desktops, tablets, and smartphones to guarantee ease of use on any device.
  • Feedback Aggregation: Consolidates responses from different sources into a single database for simplified data management.
  • Trigger Alerts: Allows automatic notifications based on specific feedback criteria to highlight urgent issues or follow-up needs.
  • Real-Time Analysis: Processes and visualizes incoming feedback instantly, helping businesses track customer sentiment dynamically.
  • Real-Time Action: Supports immediate response capabilities so teams can quickly address feedback and enhance customer satisfaction.
  • Sentiment Analysis: Interprets the emotional tone of feedback, categorizing it as positive, neutral, or negative for deeper understanding.
  • Corporate Reporting: Produces detailed reports for corporate review, summarizing key performance and customer experience metrics.
  • Dashboard: Features an intuitive interface that displays customer data trends and feedback insights in one centralized view.
  • Employee Performance: Tracks individual employee metrics from customer feedback to identify strengths and areas for improvement.
  • Team Workflow: Includes tools to manage and streamline team collaboration and accountability around customer experience initiatives.

Benefits of using Listen360

Listen360 delivers powerful tools that help businesses capture and act on customer feedback with precision and ease. This review highlights key advantages that make Listen360 a strong choice for companies seeking to deepen customer insights and improve satisfaction.

  • Real-Time Customer Feedback Management: Listen360 enables businesses to gather and analyze customer opinions instantly, providing actionable insights that support quick decision-making and continuous improvement.
  • Seamless CRM Integration: The software connects smoothly with various CRM platforms, ensuring efficient data synchronization and simplifying operational workflows for sales and support teams.
  • Automated Survey Distribution: By automating the delivery of surveys via email and SMS, Listen360 reduces manual effort and boosts response rates through timely outreach aligned with customer interactions.
  • Customizable Survey Templates: Businesses can tailor questionnaires to fit industry-specific requirements or unique company needs, enhancing the relevance and quality of the feedback collected.
  • Advanced Reporting and Analytics: Listen360 provides detailed reports that reveal customer satisfaction trends, enabling organizations to measure performance accurately and identify areas needing attention.
  • Net Promoter Score Tracking: The platform’s NPS feature classifies customers into promoters, passives, and detractors, helping businesses monitor loyalty and forecast growth potential.
  • Multi-Location Feedback Aggregation: For companies operating across several sites, Listen360 aggregates and compares data by location, offering valuable insights into regional customer experiences and operational consistency.
  • Closed-Loop Feedback System: Alerts triggered by negative responses allow staff to follow up promptly, facilitating issue resolution that enhances customer retention and satisfaction.
  • User-Friendly Dashboard: The intuitive interface accommodates users with varying technical skills, making adoption across departments straightforward and encouraging widespread use.

Our expert take on Listen360

From my experience examining listen360 customer feedback software, its standout feature is the automation of client survey collection across channels like email and SMS. This capability streamlines gathering ongoing customer sentiment without much manual effort, making it easier to stay connected with clients regularly. For service-based businesses aiming to improve client retention, this kind of seamless feedback loop is invaluable.

What caught my attention next is how listen360 handles data presentation. The real-time dashboards and detailed reports provide clear insights into customer satisfaction trends and the effects of changes in operations. This data-driven approach helps identify strengths and weaknesses quickly, which is essential for companies focused on loyalty. The platform’s emphasis on Net Promoter Score and related loyalty metrics ensures that businesses can benchmark themselves effectively against industry standards.

While exploring listen360 review and pricing details, I noticed some limitations in customization options. The software offers strong survey templates and feedback mechanisms but doesn’t cater as well to businesses requiring highly tailored solutions. This makes it most suitable for small to medium-sized companies rather than large enterprises with complex needs. The user interface is straightforward and user-friendly, which I found useful for teams without dedicated IT support, speeding up adoption and reducing training time.

Integration options with CRM systems and other tools exist but are somewhat limited compared to broader enterprise solutions. If your business relies on a complex tech stack, this could be a consideration. Still, for many service companies, the connectivity provided is sufficient to maintain smooth workflows. Security and data privacy standards appear to meet industry expectations, which is reassuring when handling customer data.

For anyone researching customer feedback solutions, I recommend checking out this article on best customer communication management softwares to compare listen360 with other platforms. It offers a comprehensive overview that can help you understand where listen360 fits within the broader landscape and make a more informed decision.

Our expert take on Listen360

What business types use Listen360

Businesses using Listen360 for customer feedback span a diverse range of industries, each harnessing the platform’s capabilities to improve customer experience and loyalty. Franchises rely on Listen360 to gather localized feedback from multiple outlets, helping maintain brand consistency and swiftly address service issues across locations.

  • Healthcare providers: Clinics and medical practices utilize Listen360 to monitor patient satisfaction, address concerns quickly, and enhance trust, which is critical in a competitive healthcare environment.
  • Automotive dealerships: These businesses collect detailed feedback on sales and service interactions, enabling them to refine customer service strategies and boost retention in a fiercely competitive market.
  • Home services companies: Plumbing, HVAC, and electrical contractors benefit from real-time insights into technician performance and customer referrals, supporting reputation management in local markets.
  • Educational institutions: Private schools and tutoring centers use feedback to improve communication, program quality, and overall satisfaction, which directly influences enrollment decisions.
  • Fitness centers: Gyms and wellness businesses track member engagement and satisfaction to tailor services, reduce churn, and build a loyal client base.
  • Restaurants and hospitality: Managers collect feedback on food, service, and ambiance to maintain competitiveness and enhance the dining experience.
  • Real estate agencies and property managers: These firms leverage Listen360 to monitor client satisfaction throughout transactions, helping to foster repeat business and referrals.
  • Retail chains: Multi-location retailers use the platform to detect store-specific issues and drive targeted improvements, strengthening brand loyalty and sales.

The platform’s adaptability makes it a valuable tool across sectors that depend heavily on customer feedback to thrive. From franchises to healthcare and home services, companies benefit from actionable insights that support sustained growth and improved service quality. For businesses seeking specialized tools, reviewing a list of contractor management softwares may provide additional options tailored to specific operational needs.


Best 2 alternatives to Listen360

1

SurveySparrow is presented as a survey software solution that promises to streamline the process of gathering and analyzing feedback in an interactive, user-friendly manner. Though the source material does not supply a detailed overview, it suggests that the platform has been designed to meet the needs of organizations looking for a modern approach to survey management. Its framework implies a commitment to enhancing user engagement and delivering flexible survey experiences that can adapt to various industry demands. For prospective customers exploring survey software, SurveySparrow appears to offer a compelling option worth further consideration.

2

4.9 / 5

Birdeye is presented as a solution in the online reputation management software space, positioned to serve businesses that prioritize maintaining a strong digital image. Although the source overview provided is incomplete, the product’s categorization hints at capabilities designed to support the management of online brand presence. The brief description suggests that Birdeye is intended to help companies navigate the challenges of digital reputation, offering a potential asset for those seeking to refine their online interactions. For prospective customers evaluating reputation management platforms, Birdeye emerges as a candidate warranting further investigation to determine its fit with their strategic objectives.

Frequently Asked Questions about Listen360

How does Listen360 collect and manage customer feedback?

Listen360 primarily gathers customer insights through automated surveys distributed via email or SMS. These surveys enable customers to share ratings and comments about their experiences, facilitating a continuous flow of actionable feedback.

Can Listen360 be adapted For businesses of different sizes?

The platform is highly scalable, designed to accommodate both small enterprises and large organizations. Its flexibility ensures meaningful customer insights regardless of the company’s scale.

Does Listen360 integrate with other Software systems?

Yes, Listen360 connects with various CRM and business management tools, streamlining data exchange and enhancing overall customer relationship workflows.

What kinds of reports are available through Listen360?

The software delivers detailed reports, including customer satisfaction metrics, Net Promoter Scores (NPS), and thorough feedback analyses. These reports help businesses detect trends and pinpoint areas needing improvement.

How does Listen360 assist in improving customer retention?

By continuously collecting and analyzing customer feedback, Listen360 empowers businesses to swiftly address issues, strengthening customer loyalty and boosting retention rates.

Is mobile access supported For managing Listen360?

Listen360 offers responsive web access, allowing users to review feedback and reports conveniently across different mobile devices.

What type of customer support does Listen360 provide?

The company supports users through onboarding help, training resources, and responsive technical assistance to ensure effective use of the platform.

How secure is the data handled by Listen360?

Listen360 implements robust security protocols, including encryption and secure storage practices, ensuring compliance with relevant data protection standards.

Are there customization options within Listen360?

Businesses can tailor survey designs, branding elements, and feedback processes to align with their unique operational needs and customer engagement strategies.

Does Listen360 offer real-time feedback monitoring?

The platform provides real-time alerts and dashboards, enabling businesses to track customer sentiment instantly and respond promptly to any concerns.

Is training necessary to use Listen360 effectively?

Although designed for ease of use, Listen360 offers training and support materials to help users maximize the software’s capabilities.

How long has Listen360 been available in the market?

Listen360 has been an established solution in customer feedback and loyalty management for several years, gaining a reputable presence in the industry.