Best Selligent by Marigold Alternatives & Competitors for 2025

Imed Bouchrika, Phd

by Imed Bouchrika, Phd

Co-Founder and Chief Data Scientist

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1

4.75 / 5

Read more about OnPay

OnPay is designed as a streamlined solution for managing payroll, offering a blend of efficiency and user-friendly design that caters to businesses of diverse sizes. It simplifies the essential functions of payroll processing while maintaining an adaptable framework that can transform routine tasks into intuitive operations. With its ability to manage computations and deductions with ease, OnPay strives to relieve organizations of the administrative burdens that often complicate payroll management. Overall, it stands as an attractive option for companies in search of a reliable payroll software solution that blends clarity with practical performance.

Key Features of OnPay
  • Unlimited, On-Demand Payroll Runs
  • Automated Tax Filing and Payments
  • Direct Deposit and Payment Flexibility
  • W-2 and 1099 Tax Processing
  • Employee Dedicated Self-Service Data Portal
  • Custom Reporting and Dashboard Insights
  • Seamless Multi-State Payroll Processing Capability
  • Transparent Pricing, No Hidden Fees
Price of OnPay

OnPay provides a clear pricing plan at $40 per month plus an additional $6 per employee. Unlimited pay runs and essential tax filings, including W-2s and 1099s, accompany integrated HR tools. Users benefit from connections with accounting software like QuickBooks and Xero, alongside complimentary onboarding and previous-provider migration assistance. A free trial further enables evaluation of the fully inclusive payroll package. The plan’s straightforward fee structure and comprehensive offerings suit small to medium-sized businesses seeking effective, cost-transparent payroll solutions. This simple model ensures predictable budgeting while delivering essential payroll support.

Read more about Multiplier

Multiplier is a dynamic solution designed to streamline payroll operations in a global context, offering businesses the ability to manage multi-country payroll complexities with a blend of simplicity and sophistication. Its adaptable framework supports diverse regulatory environments, ensuring that companies can achieve compliance effortlessly while maintaining operational efficiency. By balancing robust automation with an intuitive interface, Multiplier serves as a compelling option for those seeking to optimize payroll processes on an international scale. The system’s innovative approach promises not only enhanced control over payroll tasks but also the agility needed to navigate the evolving landscape of global financial management.

Key Features of Multiplier
  • Efficient Multi-Currency Payroll Entry System
  • Automated Multi-Country Tax Calculation
  • Direct Deposit Banking Options
  • Real Time Compliance Tracking & Reporting
  • HCM and HRMS Compatibility Integration
  • Multi-Language and Multi-Currency Global Support
  • Integration with Third-Party Payroll Applications
  • Robust Global Reporting and Analytics Suite
Price of Multiplier

Multiplier’s pricing models cater to companies seeking effective multi-country payroll solutions. The freelancer plan starts at $40 per month, facilitating global payments through multi-lingual contracts, international payroll, and 24/7 customer support. For full-time employees, the pricing begins at $400 per month and includes benefits administration along with expense and leave management in addition to the core features. Interested users can also try a 30-day free trial without needing a credit card. These straightforward, value-driven pricing plans help businesses manage payments across borders with ease and efficiency. They drive global success.

3

Patriot

4.5 / 5

Read more about Patriot

Patriot Software delivers a comprehensive suite of accounting and payroll tools designed specifically for small businesses and accountants, emphasizing ease of use and flexibility. Its platform allows for effortless tracking of expenses and income, unlimited invoicing, and vendor payment management, while supporting an unlimited number of users for seamless collaboration. The integration of accounting and payroll features automates complex processes such as tax filings, payroll calculations, and direct deposits, with customizable options including multiple pay frequencies and PTO accruals. Prioritizing security and compliance, Patriot offers features like SOC-II type-II certification and strong data encryption, alongside detailed reporting and customizable dashboards that enhance financial insight for businesses and accounting professionals alike.

Key Features of Patriot
  • Accurate Payroll and Tax Calculations
  • Customizable Time-off Accruals
  • Free Direct Deposit Options
  • Multiple Pay Rate Management
  • Personalized Deductions and Contributions
  • Mobile-Friendly Access
  • W-2 Preparation Tools
  • Multi-State Tax Compliance
Price of Patriot

Patriot Software offers accounting plans starting at $20/month for Basic, which includes unlimited invoices and payments, automatic bank imports, and financial reporting. The Premium plan costs $30/month and adds features like estimates, recurring invoices, and user permissions. Payroll begins at $17/month plus $4 per worker for Basic Payroll, providing direct deposit and unlimited payrolls. Full Service Payroll is $37/month plus $5 per worker, adding comprehensive tax filings and guarantees. Add-ons like Time & Attendance and HR software are available for $6/month plus per-employee fees.

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4.5 / 5

Read more about Paylocity

Paylocity presents itself as a solution tailored toward addressing the essential operations of human resources management for modern businesses. The platform is positioned to streamline key administrative functions while supporting the broad spectrum of workforce-related tasks that organizations face. Its design is intended to enhance efficiency and simplify everyday HR processes, making it a candidate worth considering for companies in search of comprehensive core HR software. Although the detailed elements of its offering remain unspecified in the source, the overall framework suggests a focus on operational effectiveness and adaptability in the evolving HR landscape.

Key Features of Paylocity
  • Customizable Reporting and Visual Dashboards
  • Granular User, Role, and Access Management
  • Intuitive Employee Self-Service Web Portal
  • Optimized Mobile-enabled Employee Self-Service Access
  • Fully Automated Payroll Entry Processing
  • Efficient Time Off Accrual Management
  • Robust Integrated Compliance Management
  • Comprehensive Global Talent Management Features
Price of Paylocity

Paylocity pricing remains undisclosed and customized to each organization’s unique needs. Their core HR solution follows a per-employee, per-month structure ensuring consistent costs as your workforce expands and is designed for enterprises. Customizable features enable companies to tailor solutions without worrying about rising fees. Although potential customers are encouraged to schedule a demo, no free trial is offered. This custom pricing model lets enterprises align expenses with operational demands, yet prospective users seeking transparent pricing details should contact Paylocity for personalized quotes regarding their innovative HR and payroll platform directly.

5

4.4 / 5

Read more about Justworks

Justworks emerges as a noteworthy option for businesses seeking a payroll solution that promises to streamline essential administrative functions. Although the source leaves key details to be desired, the platform is presented as a tool intended to simplify the multifaceted processes inherently linked with payroll management. Its design, balancing straightforward usability with the capacity to support evolving operational complexities, hints at an adaptable approach for managing financial obligations and the broader administrative landscape. Ultimately, for prospective customers evaluating payroll software, Justworks offers an inviting prospect to explore enhanced efficiencies in handling one of the most critical areas of business operations.

Key Features of Justworks
  • Comprehensive Automated Payroll Processing System
  • Seamless and Reliable Direct Deposit Payment
  • Automated Tax Calculation and Filing
  • Intuitive Real-Time Payroll Reporting Dashboard
  • Customizable Pay Settings Module
  • Robust Accounting Software Integrations
  • Detailed Historical Payroll Data Access
  • Integrated Time Tracking and Management System
Price of Justworks

Justworks offers four clear pricing plans built for business needs. The Payroll plan is attractively priced with $8 per employee monthly plus a $50 base fee and includes essential payroll functions with one free month. PEO Basic, at $59 per employee per month, adds HR tools and compliance support. At $109 per employee per month, PEO Plus incorporates benefits like medical and dental. For international hiring, the EOR plan at $599 per user per month streamlines global payroll and compliance seamlessly. Each plan offers straightforward pricing structures designed for transparency.

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4.35 / 5

Read more about Paychex

Paychex stands out as a versatile payroll software solution, designed with an intuitive interface that simplifies navigation even for users without technical expertise. Business owners appreciate its mobile accessibility, which allows payroll management and vital information retrieval on the go. The platform supports efficient payroll operations, enabling runs with just a couple of clicks, and offers multiple time-tracking options to suit diverse business needs. Additionally, Paychex integrates advanced analytics and robust security measures, streamlining administrative tasks by consolidating data entry into a single, user-friendly system.

Key Features of Paychex
  • Comprehensive Payroll Management and Processing
  • Automated Tax Calculation and Filing
  • Accurate Time and Attendance Tracking
  • Employee Self-Service HR Data Portal
  • Mobile App for Payroll Access
  • Direct Deposit and On-Demand Pay
  • Robust Compliance and Regulatory Management
  • Customizable Reporting and Data Dashboards
Price of Paychex

Paychex’s pricing details aren’t publicly available, so prospective users must contact the vendor for personalized estimates. For instance, Paychex Flex plans – whether Select, Pro, or Enterprise – feature custom bundles tailored specifically to a company’s unique payroll and HR requirements. Pricing structure likely considers factors like company size and specific service usage, ensuring dedicated support and comprehensive payroll processing including tax filing. Overall, while the absence of fixed rates may seem perplexing, this approach allows for bespoke service alignments, urging interested customers to reach out directly for accurate, tailored pricing.

7

4.25 / 5

Read more about Xero

Xero is presented as a modern accounting solution designed to help businesses manage their financial routines with greater ease. It emphasizes streamlining day-to-day bookkeeping, making it easier for users to keep track of their financial activities without getting bogged down by complexity. The platform is crafted to cater to varied accounting needs, offering an intuitive interface that aims to facilitate smooth financial management. Overall, Xero strives to deliver a balance between powerful accounting features and user-friendly design—a blend that could prove attractive for businesses looking to invest in a comprehensive financial software solution.

Key Features of Xero
  • Cloud-based platform enabling remote access
  • Customizable dashboard for real-time insights
  • Automatic bank feeds for reconciliation
  • Invoicing, billing, online payment reminders
  • Reporting, analytics drive smart decisions
  • Streamlined payroll management for employees
  • Mobile application supports on-the-go finance
  • Third-party integration expands software capabilities
Price of Xero

Xero offers three distinct pricing plans to fit evolving business needs. For sole traders and startups, the Starter plan costs $13 per month and enables you to track invoices, bills, and bank transactions effectively. Growing small businesses can opt for the Standard plan at $37 monthly, delivering enhanced invoicing, bulk reconciliation, and cash flow snapshots. Established businesses benefit from the Premium plan at $70 per month which includes multi-currency support, project tracking, and comprehensive analytics alongside standard features. Xero also provides a risk-free 30-day free trial today.

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Read more about ADP Workforce Now

ADP Workforce Now emerges in this discussion as a potential contender in the realm of HCM software, hinting at a unified platform designed to streamline various workforce-related functions. The provided source hints—albeit without extensive details—at a solution that aims to bring together essential human capital management tools under one roof, catering to the diverse needs of organizations. While specifics are sparse in the source material, the overview suggests that ADP Workforce Now is positioned to offer an integrated approach that supports HR and payroll functions alongside other key operational areas. This high-level glimpse into the product invites prospective users to consider its promise of consolidating core processes and enhancing overall workforce management.

Key Features of ADP Workforce Now
  • Automated Payroll and Tax Processing
  • Comprehensive Core Human Resource Management
  • Intuitive Employee Self-Service Portal Access
  • Accurate Timekeeping and Attendance Tracking
  • Efficient Employee Benefits Administration System
  • Seamless Talent Acquisition and Onboarding
  • Data-Driven Analytics and Reporting Suite
  • Robust Regulatory Compliance Management Tools
Price of ADP Workforce Now

ADP Workforce Now features a flexible pricing structure that adapts precisely to the needs of varied organizations, especially those with 50 to over 1,000 employees. The Select plan offers real-time payroll processing, HR compliance reporting, and an AI-powered ADP Assist, though it excludes benefits administration. Meanwhile, the Plus plan includes benefits administration for a more comprehensive offering while retaining core functions. The Premium plan extends functionality further with additional workforce scheduling and management. As prices remain undisclosed and tailored to company-specific requirements, contacting ADP directly is advised. Please inquire further.

9

Hourly

4.9 / 5

Read more about Hourly

Hourly is presented as a dynamic solution designed to help organizations track and manage employee time effectively. Its framework supports efficient logging of work hours and offers users flexibility in how they monitor daily activities. Combining simplicity with adaptability, Hourly serves as a vital tool for businesses aiming to streamline operational processes and enhance workforce productivity. This overview provides a glimpse into how the product fits within the time tracking software landscape, ensuring a seamless experience for those in need of reliable time management solutions.

Key Features of Hourly
  • Mobile User Support
  • Ease of Completing Timesheets
  • Time Tracking Integration
  • Location-Specific Time Clock
  • Clock-Out Reminders
  • Real-Time Payroll Data
  • Reporting and Dashboards
  • Employee Self-Service Portal
Price of Hourly

Hourly Software offers two distinct payroll pricing plans. The Platinum Payroll plan combines extensive features with a structured cost: $12 per employee per month plus an $80 base fee. It provides same-day direct deposit, paper check delivery, and employee onboarding support. The Gold Payroll plan simplifies pricing at $6 per employee monthly with a $40 base fee, while supplying direct deposit, automated tax handling, and phone support. Its simplified pricing structure offers clear, predictable cost estimates for businesses interested in time tracking solutions. Both plans emphasize clarity and seamless integration.

Read more about Cavu HCM

Cavu HCM presents itself as a human capital management solution aimed at streamlining core HR processes for modern organizations. The product is positioned as a tool intended to help companies manage aspects such as talent acquisition and overall workforce administration with greater efficiency. Although the source does not detail specific features, Cavu HCM appears designed to address key challenges faced in HR management, making it a potentially valuable option for businesses evaluating HCM software. In short, it promises to combine a user-friendly interface with a comprehensive approach to managing human capital.

Key Features of Cavu HCM
  • Robust Payroll and Benefits Management
  • Streamlined Tax Calculation and Filing
  • Advanced Reporting and Analytics Tools
  • 24/7 Employee Self-Service Portal
  • Objective Performance Management Review Tools
  • Efficient Talent Recruitment and Onboarding
  • Accurate Time, Attendance, and Scheduling
  • Automated Compliance and Documentation Management
Price of Cavu HCM

Tailored plans offer competitive rates for companies of diverse sizes. For businesses with fewer than 50 employees, personalized pricing is provided on request. For companies with 50 or more employees, an Essential Payroll plan costs $10.99 per employee per month, covering essential payroll needs. A more robust Professional Payroll & HR plan at $14.99 monthly enhances functionality with added HR support, whereas the Enterprise Payroll & HR+ plan, priced at $19.99 monthly, delivers comprehensive talent, hiring, and HR features. Contact Cavu HCM directly for further details and custom pricing structures.

Overview

Choosing the right software solution for your marketing automation needs can be a challenging task. If you are currently using Selligent by Marigold but find it doesn’t fully meet your expectations or business requirements, you are not alone. Many users face issues such as limited customization, complex user interfaces, or pricing that doesn’t align with their budget.

This article will guide you through a variety of alternative options that could better suit your specific goals and preferences. By exploring these alternatives, you will gain insight into features, ease of use, scalability, and cost-effectiveness that might be more aligned with your needs.

Reading this article will empower you to make an informed decision, saving you time and resources. You will learn how to identify the strengths and weaknesses of each option compared to Selligent by Marigold, ultimately helping you choose a solution that enhances your marketing strategy and delivers measurable results.

What is Selligent by Marigold?

Selligent by Marigold excels as an omnichannel marketing automation platform, enabling organizations to craft highly personalized campaigns that engage customers across email, SMS, web, and mobile applications. Its core strength lies in contextual personalization and behavioral targeting, which allows marketers to deliver content that aligns precisely with real-time customer behaviors and preferences.

At the heart of the platform is a centralized consumer data system that compiles detailed profiles, making segmentation and targeting more precise and effective. This unified data infrastructure integrates seamlessly with multiple sources, ensuring all customer interactions are tracked and activated for enhanced engagement strategies.

Users benefit from comprehensive campaign management tools designed to simplify the creation, deployment, and oversight of marketing efforts across channels. Selligent supports A/B and multivariate testing, offering marketers critical insights to refine messaging throughout the customer journey. Its robust analytics suite, featuring customizable dashboards and deep visual reporting, empowers businesses to uncover valuable audience segments and measure campaign ROI with accuracy.

Personalization capabilities extend to dynamic content generation, automated responses, and AI-driven recommendations, which collectively foster a smooth and individualized customer experience. Workflow automation and scheduling features reduce operational complexity, enabling marketing teams to focus on strategy rather than execution.

Integration is a standout feature, with APIs and data import/export tools that allow Selligent to operate cohesively within broader marketing technology stacks while preserving data integrity. Security is also prioritized through user, role, and access management, which is crucial for enterprises requiring stringent compliance and governance.

For organizations comparing software platforms, especially those evaluating marketing tools alongside other enterprise solutions, insights from an hris systems comparison can provide valuable context on how integrated technology choices impact overall business workflows and data management.

What to look for in Selligent by Marigold alternatives?

Choosing an alternative to Selligent by Marigold requires evaluating several vital capabilities to maintain effective marketing outcomes. The platform is known for its omnichannel marketing strengths, including advanced personalization, campaign orchestration, and insightful analytics.

Key features to prioritize include personalization tools that enable dynamic content and behavioral targeting at scale, ensuring tailored customer engagement. Equally important is the ability to manage campaigns seamlessly across multiple channels such as email, SMS, web, and social media through a unified interface.

Analytics are critical; alternatives must deliver comprehensive reporting, real-time data visualization, and optimization functionalities to accurately measure campaign performance and ROI. Integration flexibility also matters—solutions must support robust APIs and third-party connections to unify customer data efficiently.

User experience should not be overlooked. Platforms must offer intuitive navigation, scalable options to fit growing business needs, and granular permission settings to control access appropriately. Compliance with regulations like GDPR and strong security measures are essential to protect sensitive information and meet industry standards.

Furthermore, when assessing marketing technology stacks, it can be beneficial to explore related resources such as inventory saas solutions, which often intersect with marketing platforms in data integration and operational workflows.

Frequently Asked Questions about Selligent by Marigold

What are the top alternatives to Selligent by Marigold?

The most recognized alternatives include HubSpot Marketing Hub, Adobe Campaign, Actito, Salesforce Marketing Cloud Account Engagement, and SAP Emarsys. These platforms excel in marketing automation, customer data management, and orchestrating campaigns across multiple channels.

How do Selligent by Marigold alternatives differ in pricing?

Pricing models vary widely among alternatives. Some, like MailerLite and Buffer, offer straightforward, low-cost entry options, while others such as Adobe Campaign and Salesforce typically require customized quotes tailored to enterprise needs. Many provide free trials or tiered plans to accommodate different budgets and business sizes.

What support options are available with Selligent by Marigold alternatives?

Support generally includes around-the-clock assistance through email, live chat, and phone. Several vendors also extend comprehensive onboarding services and dedicated account managers, especially for larger clients. The extent of support usually depends on the subscription level chosen.

Can Selligent by Marigold alternatives integrate with other software?

Yes, most alternatives offer extensive integration capabilities, connecting smoothly with CRM systems, analytics tools, and third-party marketing software. This integration facilitates unified workflows and consolidated data management.

Are there industry-specific Selligent by Marigold alternatives?

Certain platforms specialize in industries such as e-commerce or publishing, while others provide flexible solutions adaptable across sectors. Evaluating vendor case studies and client portfolios can help determine the best fit for particular industry requirements.

How do Selligent by Marigold alternatives handle multi-channel marketing?

The majority support marketing across multiple channels including email, social media, and SMS, all managed from one platform. This capability ensures consistent messaging and enhances targeting effectiveness.

How do alternatives compare in terms of ease of use?

Many alternatives feature intuitive dashboards and user-friendly interfaces, appealing to both technical and non-technical users. Platforms like HubSpot and MailerLite are noted for their accessibility and ease of navigation.

What kind of analytics and reporting do alternatives offer?

Alternatives typically deliver powerful analytics with real-time tracking and customizable reports. Some advanced options provide predictive analytics and AI-enhanced insights, enabling marketers to deeply analyze campaign success and customer behavior.

Is it easy to switch from Selligent by Marigold to an alternative?

Most platforms assist with migration by offering API access, data import tools, and dedicated support to ease the transition. The complexity of switching depends on factors like data volume and integration needs, so consulting vendor support is advisable.

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Joyce Qian

Joyce Qian

Software Expert

Chief Marketing Officer

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