What Can You Do with a Master’s in Behavioral Psychology? 2025 Costs & Job Opportunities

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Behavioral psychology explores the reasons behind our thoughts, feelings, and actions. Therapists use empathy, communication, and trust-building to understand their clients. By analyzing behavior patterns, they recommend personalized interventions for mental health concerns. This guide tackles the various aspects surrounding behavioral psychology master’s programs. Our team of researchers gathered information about the costs, college admission requirements, and possible careers of graduates. The guide also touches on what aspirants should look for in a behavioral psychology degree, in relation to both online and on-campus programs.

What are the benefits of getting a master’s degree in behavioral psychology?

A master's degree in behavioral psychology can lead to diverse career opportunities, including roles as clinical psychologists, behavioral therapists, and research analysts.
Professionals with a master's degree in behavioral psychology typically earn around $60,000 to over $100,000 per year.
Pursuing a master's degree in behavioral psychology online provides access to quality education from anywhere, making it accessible for working professionals or those with busy schedules.

How long does it take to complete a master’s in behavioral psychology?
What is the average cost of a master’s in behavioral psychology
What industries commonly hire behavioral psychologists with a master's degree?
What types of specializations are available in a master’s in behavioral psychology?
What career paths are available for graduates of a master’s in behavioral psychology?
What is the job market for graduates with a master’s in behavioral psychology?
What are the typical job duties and responsibilities of a behavioral psychologist?
What are the certification requirements to become a behavioral psychologist?
What knowledge are needed to be an effective behavioral psychologist?
How does a master's in behavioral psychology compare to a PhD in behavioral psychology?
How can I pursue a career in behavioral psychology without a formal degree?
Are Accelerated Psychology Master’s Programs a Viable Option for Career Advancement?
Are Accelerated Doctoral Programs Beneficial for Career Advancement in Behavioral Psychology?
What are the current challenges in behavioral psychology practice?
How do accelerated online psychology programs ensure academic quality?
How does a doctorate in behavioral psychology advance career opportunities?
What is the impact of behavioral psychology on community well-being?
Finding Affordable Master's in Behavioral Psychology Programs
How can I choose the right behavioral psychology program for my career goals?
What Factors Influence the Salary of Behavioral Psychologists?
What are the key emerging trends in behavioral psychology?
Other Things You Should Know About the Best Master’s in Behavioral Psychology

Here’s what graduates say about their Master’s in Behavioral Psychology

“Earning my Master's in Behavioral Psychology online was a game-changer. Juggling work and family commitments wouldn't have allowed for a traditional program. The flexibility of online learning was key, and the quality of the education never felt compromised. The professors were incredibly supportive, and the online discussions with classmates from all over the country were insightful. It reignited my passion for understanding human behavior, and I now feel empowered to make a real difference in my career as a school counselor.” - Ana

“My Master's in Behavioral Psychology opened doors I never thought possible. The program's focus on research methods equipped me with the skills to design and conduct my own studies, something I never imagined doing. The online format allowed me to participate in research projects with collaborators across the globe. It was a truly enriching experience, not just intellectually, but also on a personal level. The sense of accomplishment after completing my thesis was indescribable.” - John

“The best part of getting my Master's in Behavioral Psychology online was the incredible sense of community I found. We may not have been in a physical classroom, but the online forums and virtual study groups fostered deep connections with my classmates. We shared experiences, supported each other through challenging coursework, and celebrated each other's successes. It was an amazing journey, and the friendships I made will last a lifetime.” - Nicole

Key Findings

The most common skill on the resumes of behavioral psychologists is behavioral health with 37.1% of employers.
Graduate programs in psychology cost an average of $11,381 each year for in-state students
The size of the behavioral health market in the United States is expected to be worth $310.82 billion by 2033.
Psychologist jobs are expected to grow by six percent from 2022 to 2032.
Psychologists receive a median annual salary of $81,040.

How long does it take to complete a master’s in behavioral psychology?

A master's in behavioral psychology degree online is designed to be completed in two years of full-time study. Some programs, like the Master of Arts in Applied Behavior Analysis at Southeast Missouri State University, are offered in an accelerated format, allowing undergraduate students to take graduate-level classes in their senior year that count towards both their undergraduate and graduate degrees. It is important to note that part-time enrollment or taking a leave of absence may extend the total time to complete the degree.

What is the average cost of a master’s in behavioral psychology?

As with programs like cheap MSW programs online, a master’s in behavioral psychology is typically more affordable than many other graduate degrees. Graduate programs in psychology cost an average of $11,381 each year for in-state students and $24,645 for out-of-state learners. Meanwhile, the graduate programs in behavioral science have an average annual tuition cost of $12,712 for in-state students and $32,266 for out-of-state students. For public schools, the average tuition cost of a master’s degree, including those for psychology and behavioral science, is $9,000. On the other hand, private school students spend an annual average of $29,670.

What industries commonly hire behavioral psychologists with a master's degree?

A master's degree in behavioral psychology, similar to online degrees in creative writing or a bachelor’s degrees in communications, opens doors to several industries. Here are some of the most common:

Business: Especially in Human Resources (HR), behavioral psychologists help design employee training programs, improve workplace satisfaction, and even optimize product design based on user behavior.
Marketing and Advertising: Understanding consumer motivations and decision-making processes is crucial in these fields. Behavioral psychologists can design targeted marketing campaigns and predict how consumers will respond to different messages.
Government: Government agencies hire behavioral psychologists for tasks like improving public health initiatives or designing educational programs. They might also be involved in criminal justice, helping with rehabilitation programs or risk assessment.
Healthcare: While a doctorate is usually preferred for clinical work, a master's in behavioral psychology can qualify you for research positions or working alongside healthcare professionals to develop behavior change programs for patients.

What types of specializations are available in a master’s in behavioral psychology?

Specializations allow students to tailor their education to specific areas of interest within the field of behavioral psychology. This would prepare them for specialized roles and careers in behavior analysis and related fields.

Autism Spectrum Disorders: Programs like the Master of Science in Applied Behavior Analysis at Saint Cloud State University offer specialization in autism spectrum disorders, focusing on interventions and strategies specific to this population.
Developmental Disabilities: Specializations in developmental disabilities are common in programs like the Master of Science in Behavior Analysis at Simmons University, where students learn to apply behavior analysis principles to support individuals with developmental challenges.
Community Integration Strategies: Some programs, such as the Master of Arts in Applied Behavior Analysis at Southeast Missouri State University, may offer specializations in community integration strategies, preparing students to work effectively in community settings.
Program Evaluation and Organizational Development: Specializations in program evaluation and organizational development are also available, equipping students with the skills to assess programs, implement changes, and enhance organizational effectiveness.

What career paths are available for graduates of a master’s in behavioral psychology?

An institution that offers a comprehensive approach to training psychologists and therapists helps influence positive outcomes for evidence-based incomes, akin to the development of criminal justice degrees online. Graduates will be able to have multiple career opportunities after completing their degree.

Clinical Behavioral Psychologist: Clinical behavioral psychologists assess the behavior and situations of clients and diagnose disorders if they are present. To remedy these, psychologists prepare treatment plans, administer therapy, and monitor the progress of their clients.
Mental Health Counselor: There is also a difference between counseling and therapy. Mental health counselors diagnose and provide counseling for a vast range of mental health conditions, including anxiety, depression, and substance abuse. Therapy, on the other hand, explores long-standing patterns of thought, behavior, and emotions to achieve lasting change.
Family and Marriage Therapist: Family and marriage therapists center on domestic issues, where these originate, and how to treat them. These professionals also assess the emotional responses of their clients in various scenarios to diagnose and address behavioral concerns.
Human Resources Specialist: Human resource specialists leverage their expertise in human behavior to guarantee the emotional well-being of a company’s employees by implementing worker-friendly programs and benefits. They can also assess if potential employees have good moral character.
Social Worker: Social workers examine the issues that plague communities and help establish programs that aim to resolve these. Professionals with a background in behavioral psychology can implement programs centered on social justice and mental health.

What is the job market for graduates with a master’s in behavioral psychology?

The job market for graduates with a master's in behavioral psychology is diverse and promising. The size of the behavioral health market in the United States is expected to be worth $310.82 billion by 2033. Due to the demand for mental health experts, psychologist jobs are also expected to grow by six percent from 2022 to 2032. Psychologists receive a median annual salary of $81,040.

This chart from the Bureau of Labor and Statistics and Glassdoor shows the median annual wage of psychologist based on their profession and job experience. Senior psychologists earn the most compared to behavioral therapists and mental health counselors.

What are the typical job duties and responsibilities of a behavioral psychologist?

Completing the best online associate degree in psychology today already leads to plenty of opportunities. Behavioral psychologists wear many hats in understanding and influencing human behavior. They typically start by conducting assessments through interviews and tests to pinpoint behavioral patterns and any underlying issues a patient might have. Once they have a clear picture, they design personalized treatment plans that often involve therapeutic techniques with a strong focus on practical application. They might work with patients individually or in groups, helping them develop the skills and strategies to achieve their goals. These psychologists closely monitor progress and adapt the treatment plan as needed. Collaboration is also key, as they often work alongside other healthcare professionals to provide well-rounded care for their patients.

What are the certification requirements to become a behavioral psychologist?

The specific requirements can vary by state and certifying body. Earning a degree accredited by the Association for Behavior Analysis International (ABAI) or completing a Verified Course Sequence are common pathways to meeting the educational requirements to become a Board Certified Behavior Analyst (BCBA).

Education: Aim for a doctoral degree (PsyD or Ph.D.) in psychology specializing in behavioral psychology. This typically involves a bachelor's degree in psychology or a related field followed by a master's and doctoral program.
Focus on Behavioral Psychology: During your doctoral studies, choose coursework and research opportunities that delve deep into behavioral principles and their application.
Supervised Experience: Doctoral programs usually include supervised practicum or internship experiences where you can gain hands-on experience applying your knowledge under the guidance of a licensed psychologist.
Licensure: Requirements vary by state, but you'll likely need to pass a national exam (EPPP) and fulfill supervised clinical experience hours to become licensed. This allows you to practice independently and use titles like "clinical psychologist."
Stay Updated: The field of psychology is constantly evolving. Consider ongoing professional development and continuing education to stay abreast of the latest research and best practices in behavioral interventions.

What knowledge are needed to be an effective behavioral psychologist?

An effective behavioral psychologist needs a powerful blend of skills and knowledge to understand and influence behavior truly. By mastering this combination of knowledge and skills, a behavioral psychologist can effectively assess, treat, and modify many behavioral issues, helping people live healthier and more fulfilling lives.

Behavioral Principles: A strong foundation in the core principles of behavior analysis is essential. This includes understanding how learning, reinforcement, punishment, and extinction shape behavior.
Psychological Assessment: The ability to assess patients through interviews, tests, and observations to identify behavioral patterns and underlying causes of those behaviors.
Intervention Techniques: Knowledge of various evidence-based therapy techniques used in behavior modification, such as cognitive-behavioral therapy (CBT) and applied behavior analysis (ABA).
Communication: Excellent verbal and written communication skills are crucial for building rapport with patients, explaining complex concepts, and providing clear instructions.
Active Listening: The ability to truly listen to patients, understand their perspectives, and pick up on nonverbal cues.
Problem-Solving: Being able to analyze behavioral problems, identify contributing factors, and develop creative and effective treatment plans.
Empathy and Compassion: Creating a safe and supportive environment where patients feel comfortable sharing their struggles and working towards change.

How does a master's in behavioral psychology compare to a PhD in behavioral psychology?

A master's and PhD in behavioral psychology provide a broad foundation in psychology, with some programs offering a specialization in behavior analysis. A PhD offers a deeper dive into the science of behavior, preparing you for research and developing expertise in a specific area. It would also take four to seven years to complete a PhD. While a master's qualifies you for some entry-level jobs in research or assisting licensed psychologists. It can also be a stepping stone to a PhD. A PhD prepares you for research positions, teaching at the university level, or becoming a licensed psychologist.

This chart from Zippia illustrates the most common educational attainment of behavioral psychologists. Based on the chart, most behavioral psychologists completed a master’s degree.

How can I pursue a career in behavioral psychology without a formal degree?

Professionals seeking entry into behavioral psychology can explore alternative pathways that emphasize experiential learning and targeted certification. Nontraditional routes, such as apprenticeships, intensive workshops, and specialized training courses, offer practical skills that complement direct experience. These opportunities can accelerate career entry by focusing on applied techniques and client-based practice rather than solely on academic credentials. Aspiring practitioners can review resource materials on our post on how to become a counselor without a degree to identify programs and strategies that align with their career goals while meeting industry standards and ethical guidelines.

Are Accelerated Psychology Master’s Programs a Viable Option for Career Advancement?

Accelerated programs condense rigorous curricula to enable professionals to enter advanced roles faster without compromising educational standards. They integrate flexible online learning with intensive coursework, allowing working professionals to transition swiftly into leadership or specialized clinical positions. This approach supports real-time application of behavioral principles in dynamic work environments, enhancing both practical expertise and career progression. For those interested in expedited pathways, exploring accelerated psychology master's programs may provide the ideal balance between speed and quality.

Are Accelerated Doctoral Programs Beneficial for Career Advancement in Behavioral Psychology?

Accelerated doctoral tracks offer an expedited route to advanced clinical practice by building on a master’s foundation with rigorous, hands-on training and specialized research opportunities. Programs such as 3-year PsyD programs enable professionals to quickly develop niche therapeutic skills alongside leadership capabilities. This pathway emphasizes integrated practical experiences and interdisciplinary approaches, providing a strategic advantage in addressing evolving mental health demands. Evaluating factors such as accreditation, curriculum design, and alignment with long-term career objectives is essential when considering an accelerated doctoral pathway.

What are the current challenges in behavioral psychology practice?

Behavioral psychology practitioners must navigate a rapidly transforming mental health landscape. Challenges include integrating advanced technologies with established therapeutic methods, responding effectively to increasingly complex client presentations, and managing ethical considerations in diverse practice settings. Additionally, limited research funding and evolving regulatory requirements require ongoing professional development and adaptability. Pursuing further specialization—such as an online clinical psychology PhD—can offer actionable strategies and the latest methodologies to address these multifaceted challenges.

How do accelerated online psychology programs ensure academic quality?

Accelerated online psychology programs balance expedited learning with academic rigor by implementing structured curricula, continuous faculty oversight, and rigorous competency assessments. Prospective students should verify that the program meets established accreditation standards and offers robust career support services to safeguard both academic integrity and professional readiness. For further insights on maintaining educational quality while shortening program duration, review the fastest online accredited psychology programs.

How does a doctorate in behavioral psychology advance career opportunities?

Earning a doctorate in behavioral psychology can open avenues in advanced research, clinical leadership, and academia while enhancing professional credibility. Doctoral programs offer specialized training in evidence-based practices and cutting-edge methodologies that prepare graduates for independent practice and expert consultation in diverse settings. This advanced credential may also lead to increased compensation, strategic roles in shaping policy, and opportunities to lead innovative projects. For details on accessible options, consider exploring the most affordable doctorate degree in psychology online.

What is the impact of behavioral psychology on community well-being?

Behavioral psychology significantly contributes to community well-being by addressing collective behavioral issues and promoting positive mental health practices within various community settings. Professionals trained in behavioral psychology often work beyond clinical environments, applying behavioral principles to create interventions that foster healthier communities. Here are some of the ways behavioral psychology impacts community well-being:

Promoting Mental Health Awareness
- Behavioral psychologists develop and implement programs to reduce the stigma surrounding mental health, encouraging community members to seek help.
- They conduct workshops and training to raise awareness about the importance of mental health, influencing healthier attitudes toward mental well-being.
Developing Community-Based Interventions
- Behavioral psychologists collaborate with community leaders and organizations to create intervention programs addressing issues like substance abuse, violence, and school truancy.
- They apply behavior modification techniques tailored to specific community needs, improving public health outcomes.
Supporting At-Risk Populations
- By working with social services, behavioral psychologists assist vulnerable populations, such as homeless individuals, youth at risk, and individuals with disabilities, to integrate better within the community.
- They provide tools and resources that promote resilience and coping strategies, helping individuals navigate social challenges effectively.
Enhancing Educational Outcomes
- Behavioral psychologists contribute to school systems by designing behavior management programs that improve student engagement, reduce disruptive behavior, and foster supportive learning environments.
- They train educators in behavior modification techniques that support students’ mental and emotional development, boosting academic success.

Finding Affordable Master's in Behavioral Psychology Programs

The cost of earning a master’s in behavioral psychology is often a key concern for prospective students. Tuition can vary widely depending on the institution, program format, and residency status. However, finding an affordable program doesn't mean compromising on quality. Many institutions offer cost-effective online master's programs that provide rigorous academic training and practical experience, making education more accessible.

What to Look for in an Affordable Program

When searching for the most affordable master’s programs in behavioral psychology, consider these factors:

Accreditation: Ensure the program is accredited by a recognized body, as this is crucial for licensure and employment prospects.
Online Options: Online programs often reduce costs associated with housing, commuting, and campus fees while offering flexibility for working professionals.
Financial Aid and Scholarships: Many programs provide financial assistance, such as need-based grants, merit scholarships, or work-study opportunities.

Some institutions stand out for offering high-quality yet affordable options for students pursuing a behavioral psychology degree. To explore these options, visit our guide to the cheapest master’s in psychology online. This resource provides a comprehensive list of programs that balance affordability with excellence in education.

How can I choose the right behavioral psychology program for my career goals?

Selecting the right behavioral psychology program is essential for aligning your education with your long-term career goals. Begin by identifying your area of interest, whether it’s clinical therapy, applied behavior analysis, forensic psychology, or research. Look for programs that offer specializations or coursework tailored to your chosen field. For example, if you're drawn to working with autism spectrum disorders, programs with a strong focus on applied behavior analysis and partnerships with relevant clinical sites will be most beneficial.

Accreditation is a crucial factor. Ensure the program is accredited by reputable bodies, such as the Association for Behavior Analysis International (ABAI) or the American Psychological Association (APA). This guarantees that the curriculum meets quality standards and positions you for licensure or certification, such as the Board Certified Behavior Analyst (BCBA) credential.

Program flexibility should also be a top consideration, especially for working professionals. Online programs can offer the convenience needed to balance work, family, and education, without sacrificing the quality of instruction. For those with budget constraints, institutions offering cost-effective options should be explored. You can build your shortlist by consulting resources like the ones found in this guide to the most affordable online psychology degree programs.

Additionally, the availability of hands-on training opportunities, such as internships, practica, or research assistantships, can significantly enhance your practical skills and employability. Look for programs that provide robust support in career placement, whether through partnerships with organizations, networking opportunities, or access to alumni mentors. These elements ensure that your educational investment translates into a fruitful career in behavioral psychology.

What Factors Influence the Salary of Behavioral Psychologists?

Several factors, including location, industry, level of experience, and specific job title, can influence the salary of behavioral psychologists. When considering a career in behavioral psychology, it's essential to research the average salaries for different positions and locations. For instance, a PHD in psychology salary can vary significantly depending on the factors mentioned above. Understanding these factors can help individuals make informed decisions about their career paths and potential earnings.

What are the key emerging trends in behavioral psychology?

The field of behavioral psychology is continually evolving, and several key trends are emerging that are reshaping the profession. One prominent trend is the growing integration of technology into psychological practices. Teletherapy and virtual behavioral assessments have become commonplace, allowing psychologists to reach clients in remote areas and accommodate those with mobility or time constraints. The rise of digital mental health tools, such as apps for behavior tracking or virtual reality environments for exposure therapy, is also gaining momentum. These tools are making behavioral interventions more accessible, cost-effective, and tailored to individual needs.

Another major trend is the increasing demand for trauma-informed care. As society’s understanding of trauma and its long-term effects deepens, more behavioral psychologists are specializing in working with clients who have experienced significant life trauma, such as abuse, violence, or natural disasters. This has led to the development of specialized interventions designed to address the psychological impacts of trauma, with many therapists focusing on fostering resilience and healing through evidence-based practices.

Additionally, forensic psychology is emerging as a popular specialization within the field. With criminal justice systems across the globe increasingly relying on psychological evaluations, there is a rising need for behavioral psychologists who can assess offenders, evaluate competency to stand trial, and provide expert testimony in legal settings. This trend has led to a surge in forensic psychology masters programs, which prepare students for careers in criminal justice, law enforcement, and legal settings where psychological expertise is critical.

Lastly, the field of applied behavior analysis (ABA) is experiencing significant growth, particularly in the treatment of autism spectrum disorder (ASD). Behavioral psychologists trained in ABA are highly sought after in educational, clinical, and research settings, where they design and implement interventions to improve social, communication, and adaptive behaviors in individuals with ASD. This specialization continues to expand as awareness of ASD increases, and educational institutions, healthcare providers, and families seek more qualified professionals to support individuals on the autism spectrum.

These trends demonstrate that behavioral psychology is rapidly adapting to societal needs, technological advances, and interdisciplinary applications, offering new career opportunities and shaping the future of mental health care.

Other Things You Should Know About the Best Master’s in Behavioral Psychology

What is interesting about behavioral psychology?

Behavioral psychology has practical applications in various sectors and draws from multiple disciplines, including psychology, economics, and sociology. The field of behavioral psychology is growing, with increasing recognition of its importance in addressing real-life problems and making a positive, sustainable impact.

What are the benefits of behavioral psychology?

Behavioral psychology helps in providing insights into how individuals and groups make decisions. This would shed light on the cognitive biases, heuristics, and environmental factors that shape these decisions. Learning about behavioral psychology can also help in addressing real-life problems and would make a positive impact.

Is a master’s in behavioral science the same as psychology?

No, a master's in behavioral science is not the same as a master's in psychology. While there are some similarities, they are distinct fields of study. A master's in behavioral science focuses on understanding how individuals and groups make decisions and how to influence those decisions for positive outcomes. A master's in psychology is more focused on the scientific study of the mind and human behavior. It typically covers topics such as cognition, perception, personality, and psychopathology.

What common skills are required for a graduate of master’s in behavioral science?

Graduates develop research and data analysis skills, communication and interpersonal skills, and multicultural competence and sensitivity. As for the competencies preferred by employers, a study found that the most common skills on the resumes of behavioral psychologists are behavioral health (37.1%), crisis intervention (14.3%), mental illness counseling (14%), psychological services (8.4%), psychological evaluations (6%), psychological assessments (4.8%), and applied behavior analysis (4%).

How does studying behavioral psychology equip students with the skills to implement effective behavior modification techniques?

Studying behavioral psychology equips students with the skills to implement effective behavior modification techniques by providing a thorough understanding of the principles of learning and behavior. The curriculum includes courses on classical and operant conditioning, reinforcement strategies, and cognitive-behavioral interventions. Students learn to conduct functional behavior assessments, design behavior intervention plans, and apply evidence-based practices to modify behaviors in various settings. Through practical experiences, such as internships and supervised practica, students gain hands-on experience in observing and analyzing behavior, developing interventions, and measuring outcomes. This training enables graduates to effectively address behavioral issues in clinical, educational, and organizational environments, promoting positive behavior change.

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