Research.com is an editorially independent organization with a carefully engineered commission system that’s both transparent and fair. Our primary source of income stems from collaborating with affiliates who compensate us for advertising their services on our site, and we earn a referral fee when prospective clients decided to use those services. We ensure that no affiliates can influence our content or school rankings with their compensations. We also work together with Google AdSense which provides us with a base of revenue that runs independently from our affiliate partnerships. It’s important to us that you understand which content is sponsored and which isn’t, so we’ve implemented clear advertising disclosures throughout our site. Our intention is to make sure you never feel misled, and always know exactly what you’re viewing on our platform. We also maintain a steadfast editorial independence despite operating as a for-profit website. Our core objective is to provide accurate, unbiased, and comprehensive guides and resources to assist our readers in making informed decisions.

Most Affordable Marketing Associate Degree Programs - Budget-Friendly Marketing Schools in Florida for 2026

Imed Bouchrika, PhD

by Imed Bouchrika, PhD

Co-Founder and Chief Data Scientist

What can I expect from marketing associate degrees in Florida?

When you enroll in a marketing associate degree program in Florida, expect an engaging journey that blends essential business knowledge with hands-on marketing skills. Graduates from schools like Florida Tech and St. Petersburg College often describe their experience as both challenging and rewarding, mastering subjects such as consumer behavior, digital marketing, advertising, and market research.

Picture yourself applying pricing strategies or crafting promotional plans through real-world case studies, just as many Florida students do. The program's flexible formats-whether online, in-person, or hybrid-ensure you can balance studies with life's demands, a benefit appreciated by working professionals and parents alike.

Many students also value how credits smoothly transfer to bachelor's programs, opening doors for advanced study at universities like the University of South Florida. Beyond technical skills, you'll grow in communication and teamwork, preparing you confidently for entry-level roles such as marketing associate or digital marketer.

Success stories from Florida graduates highlight a path full of opportunity, growth, and practical learning tailored to today's marketing landscape.

Where can I work after finishing marketing associate degree in Florida?

Graduates of marketing associate degree programs in Florida often find themselves stepping enthusiastically into roles like Marketing Associate, Brand Ambassador, or Event Marketing Agent, thanks to the state's vibrant job market. Imagine working in bustling Orlando or sunny Miami, where companies from retail giants to dynamic tech startups eagerly seek fresh marketing talent. Many graduates from well-known Florida schools share stories of quickly landing jobs managing social media campaigns or helping coordinate exciting product launches.

The diverse industries-from hospitality and healthcare to consumer goods-offer endless opportunities to apply your skills in real-world settings. You might support digital marketing efforts for a local hotel or collaborate with sales teams at a healthcare provider, gaining valuable hands-on experience. These roles often come with supportive mentors and growth avenues that empower associates to sharpen their digital skills, including data analytics and social media strategies.

With entry-level salaries in the range of $38,000 to $42,000 annually, and access to benefits like health insurance and professional development, Florida marketing graduates enjoy not just jobs but promising career paths filled with potential.

How much can I make after finishing marketing associate degree in Florida?

After completing a marketing associate degree program in Florida, graduates can look forward to promising earning potential that rewards their hard work and dedication. Many students from well-known Florida schools report starting salaries around $31,400, with opportunities to earn up to $43,300 or more as they gain experience and build their skills.

Imagine landing a role as a marketing assistant or coordinator in vibrant cities like Orlando, where the average salary can soar to $59,143-well above the state average. This boost reflects the dynamic job market and exciting career paths awaiting graduates in these metropolitan areas.

Graduates shared how their degree opened doors to rewarding jobs that let them apply creativity and strategy daily, earning about $18.22 per hour on average statewide. With persistence, many rise to top-tier salaries near $50,815, proving the value of an associate degree in Florida's marketing landscape.

Your journey at popular schools across Florida can transform your passion for marketing into a fulfilling career with growing financial rewards.

Most Affordable Marketing Associate Degree Programs - Budget-Friendly Marketing Schools in Florida for 2026

# 1 position

Rasmussen University-Florida - Marketing/Marketing Management, General.

associate

Rasmussen University-Florida offers a hybrid Marketing/Marketing Management, General program designed to prepare students in developing consumer audiences and managing product distribution. The curriculum covers buyer behavior, marketing research principles, demand analysis, pricing theory, and strategic marketing planning. The program includes instruction in advertising, sales management, consumer relations, and retailing. Annual in-state tuition is $15,117, and median earnings one year post-completion are $44,293. It is accredited by the Higher Learning Commission.

# 2 position

Palm Beach State College - Marketing/Marketing Management, General.

associate

Palm Beach State College offers a hybrid Marketing/Marketing Management program designed to prepare students for managing consumer audiences and product distribution. The curriculum covers buyer behavior, marketing research, demand analysis, pricing theory, strategic planning, advertising, sales management, and retail applications. The program's annual in-state tuition is $3,050. It is accredited by the Southern Association of Colleges and Schools Commission on Colleges.

# 3 position

Indian River State College - Marketing/Marketing Management, General.

associate

Indian River State College offers a hybrid Marketing/Marketing Management, General program designed to prepare students for managing consumer audiences and product movement from producers to consumers. The curriculum covers buyer behavior, marketing research principles, demand analysis, pricing theory, strategic planning, advertising, sales management, and retailing. Annual in-state tuition is $2,764. The program is accredited by the Southern Association of Colleges and Schools Commission on Colleges.

# 4 position

Broward College - Marketing/Marketing Management, General.

associate

Broward College offers a hybrid Marketing/Marketing Management, General program that prepares students to manage consumer audiences and product distribution. The curriculum covers buyer behavior, marketing research principles, demand analysis, pricing theory, strategic planning, advertising, sales operations, and consumer relations. The program’s annual in-state tuition is $2,830. It is accredited by the Southern Association of Colleges and Schools Commission on Colleges.

# 5 position

Valencia College - Marketing/Marketing Management, General.

associate

Valencia College offers a hybrid Marketing/Marketing Management, General program that prepares students to manage consumer audience development and product distribution. The curriculum covers buyer behavior, marketing research principles, demand analysis, pricing theory, advertising, sales management, and consumer relations. Annual in-state tuition is $2,474. The program is accredited by the Southern Association of Colleges and Schools Commission on Colleges.

# 6 position

Miami Dade College - Marketing/Marketing Management, General.

associate

The Marketing/Marketing Management, General program at Miami Dade College offers a hybrid learning format, combining in-person and distance education. The curriculum prepares students to manage consumer markets, covering topics such as buyer behavior, marketing research principles, pricing theory, advertising, sales management, and consumer relations. Annual in-state tuition is $2,838. The program is accredited by the Southern Association of Colleges and Schools Commission on Colleges.

# 7 position

Pasco-Hernando State College - Marketing/Marketing Management, General.

associate

Pasco-Hernando State College offers a Marketing/Marketing Management program with a hybrid format including some distance education. The program prepares students to manage marketing processes, covering buyer behavior, marketing research, pricing theory, and sales operations. Tuition for in-state students is $3,155 annually. The program is accredited by the Southern Association of Colleges and Schools Commission on Colleges.

# 8 position

Seminole State College of Florida - Marketing/Marketing Management, General.

associate

Seminole State College of Florida offers a hybrid Marketing/Marketing Management, General program designed to prepare students for managing the development of consumer audiences and product distribution. The curriculum covers buyer behavior, marketing research principles, demand analysis, pricing theory, strategic planning, advertising, sales management, consumer relations, and retailing. The program’s annual in-state tuition is $3,227. It is accredited by the Southern Association of Colleges and Schools Commission on Colleges.

# 9 position

Santa Fe College - Marketing/Marketing Management, General.

associate

Santa Fe College offers a Marketing/Marketing Management, General program designed to prepare students for managing consumer audiences and product distribution. The curriculum covers buyer behavior, marketing research principles, demand analysis, pricing theory, strategic planning, advertising, sales operations, and consumer relations. The annual in-state tuition is $2,563. The program is accredited by the Southern Association of Colleges and Schools Commission on Colleges.

# 10 position

San Ignacio University - Marketing/Marketing Management, General.

associate

San Ignacio University offers a Marketing/Marketing Management, General program through a hybrid format, combining in-person and distance education. The curriculum covers key marketing concepts such as buyer behavior, marketing research, demand analysis, pricing theory, and strategic planning. The program also includes instruction on advertising, sales management, consumer relations, and retailing. Annual in-state tuition is $10,405. The program is accredited by the Distance Education Accrediting Commission.

What marketing associate degree graduates have to say

  • "Studying marketing at Valencia College gave me hands-on experience with real business projects, which truly prepared me for the job market. The supportive faculty and diverse campus environment made learning enjoyable and practical. I'm confident that my associate degree opened many doors. - Jessica"
  • "Pursuing my marketing associate degree at Miami Dade College was an exciting journey! The flexible class schedules allowed me to balance work and study, and the industry-focused curriculum really helped me build essential skills. I felt motivated and ready to excel in my career. - Marcus"
  • "Earning my marketing associate degree from St. Petersburg College was a rewarding experience. The small class sizes fostered close connections with classmates and professors, making collaboration easier and more personal. The program's emphasis on digital marketing truly energized my passion for the field. - Tanya"

How long does it take to complete marketing associate degrees in Florida?

Completing a marketing associate degree in Florida is an exciting journey that typically spans two years of dedicated, full-time study. Many students at Palm Beach State College find themselves immersed in 60 credit hours of dynamic coursework, finishing strong within this two-year window. Imagine the pride of graduates who balanced their studies while gaining hands-on marketing skills, ready to step confidently into the business world.

Online learners at Florida Tech enjoy a slightly longer, but flexible path through a 67-credit-hour program designed to fit various lifestyles. These students thrive on the freedom to pace their education around work or family, celebrating completion within two academic years, fueled by motivation and commitment.

Choosing full-time study provides a clear, vibrant roadmap toward success, while part-time options extend the timeline to about three years, allowing students to tailor their progress. The consistent structure of Florida's programs ensures you can envision yourself growing academically without feeling overwhelmed, making the dream of marketing expertise truly achievable.

What's the difference between online and on-campus marketing associate degree programs?

Online marketing associate degree programs in Florida, like those at Florida Tech and Broward College, offer incredible flexibility for those balancing life's demands. Imagine logging into your courses from your living room or during a lunch break at work-this freedom empowers graduates to pursue their dreams without sacrificing family time or jobs. Many graduates cherish how remote learning fits their rhythm, allowing them to absorb marketing principles, digital strategies, and consumer behavior at their own pace.

On the other hand, traditional on-campus programs provide a vibrant atmosphere for students who thrive on face-to-face interaction. Picture yourself collaborating with peers in lively campus settings at institutions such as Seminole State College, forging networks during study groups, or attending workshops in person. Graduates often highlight how this environment nurtured their confidence and created lasting professional connections.

Both pathways in Florida ensure academic quality and open doors to exciting entry-level marketing roles. It's all about choosing the experience that resonates with your lifestyle and goals.

What is the average cost of marketing associate degree programs in Florida?

The average cost of marketing associate degree in Florida varies based on the institution and residency status, but students at public colleges find encouraging affordability. For instance, graduates from Miami Dade College share how investing approximately $9,129 annually made their marketing journey possible while balancing work and life. Similarly, those attending Indian River State College experienced manageable costs around $6,342 per year, allowing them to focus on learning without overwhelming debt.

This means that the total tuition and fees for a Florida marketing associate degree tuition and fees usually range between about $12,684 and $18,258 for the entire two-year program at public colleges. These costs include essential tuition and fees, underscoring how Florida students can access quality education with a sound financial plan. Many find reassurance knowing that public colleges offer in-state tuition benefits, which significantly ease the financial load during their studies.

Some students opt for private or online schools, like Ashworth College, where the full marketing associate degree program tuition is $7,196. This affordable path provides flexibility without sacrificing the quality needed to accelerate their careers. Understanding the investment you make in your marketing education is key to unlocking rewarding opportunities and personal growth.

Exploring how to become a marketing manager in Florida starts with recognizing the value offered by these programs. By connecting with admissions teams and leveraging financial aid, scholarships, and transfer credits, future marketing professionals discover exciting ways to make their goals achievable.

To learn more about pathways and professions after your degree, check out how to become a marketing manager.

What is the average cost of marketing associate degree programs in Florida?

What financial aid is available for marketing associate degree students in Florida?

Marketing associate degree students in Florida have a wealth of financial aid options that make pursuing their dreams more accessible and exciting. Graduates from schools like Florida Tech and Eastern Florida State College often share how federal aid, such as the Federal Pell Grant offering up to $7,395 annually, transformed their ability to enroll without overwhelming debt. Many also benefit from scholarships based on academic excellence or leadership, like the Titan Scholarships, which help reduce tuition costs even further.

State programs are a powerful support system too. The Florida Student Assistance Grant provides up to $2,000 annually for residents attending public colleges, easing the financial burden. Bright Futures Scholarships reward strong academic performance, making quality education within reach for ambitious marketing students.

Additionally, flexible payment plans, such as Florida Tech's course-by-course system, empower students to manage tuition smoothly. Many find comfort knowing community organizations also offer private scholarships, reflecting their hard work and passion for marketing. Completing FAFSA annually is the key step to unlock these opportunities and step confidently toward a bright future.

What are the prerequisites for enrolling in marketing associate degree programs in Florida?

Jumpstarting your journey into a marketing associate degree program in Florida is both exciting and achievable when you understand the key prerequisites. Most colleges, like Florida Tech, require a high school diploma or GED-a foundation that proves you're ready for the challenges ahead. Graduates often recall the pride of submitting their official transcripts, a step that opens the door to the vibrant world of marketing studies.

Common prerequisites include:

  • A regionally accredited high school diploma or GED certificate
  • Official transcripts from high school or previous colleges
  • Sometimes, a minimum high school GPA of 2.5, especially for programs like Florida Tech's online AA in Marketing
  • No standardized test scores required at most institutions
  • Occasional remedial courses if additional academic support is needed

Picture yourself confidently enrolling, knowing that many Florida schools even waive application fees to invite you in. For those with diverse backgrounds, proving English proficiency may be part of the process, ensuring you can thrive in this dynamic field. This supportive environment empowers countless marketing students in Florida to take the leap and transform their passion into career success.

What are the prerequisites for enrolling in marketing associate degree programs in Florida?

What courses are typically in marketing associate degree programs in Florida?

Marketing associate degree programs in Florida immerse you in dynamic courses that prepare you for real-world success. Graduates from popular schools like Florida Tech often share how courses like Principles of Marketing helped them understand consumer behavior through hands-on projects simulating actual market research and pricing strategies. Imagine analyzing why people choose one brand over another, just as you would in a bustling Florida marketplace.

You will also dive into Advertising and Promotion, mastering creative campaign planning that mirrors vibrant digital ad projects students collaborate on. Consumer Behavior courses vividly bring to life the psychological and social factors influencing purchases, helping you connect deeply with future clients or customers.

Core courses include:

  • Market Research - collecting and analyzing data to guide smart marketing decisions
  • Public Relations - managing communication to build positive brands
  • Digital and Multimedia Marketing - leveraging social media and online tools to engage audiences

Supporting subjects like Business Management and Business Communication sharpen leadership and interpersonal skills essential in Florida's competitive job market.

With around 60-67 credit hours, including 18-21 credits of general education in composition and communication, you'll graduate confident, job-ready, and inspired to make a marketing impact.

What types of specializations are available in marketing associate degree programs in Florida?

Marketing associate degree programs in Florida offer exciting opportunities through various specialized tracks that truly prepare students for the dynamic marketing world. These Florida associate degree marketing concentrations empower graduates to focus on areas that ignite their passion and enhance their professional edge.

Popular specializations include:

  • Business Administration with Marketing Specialization: At Eastern Florida State College, students combine core business skills with targeted marketing courses such as Marketing Principles and Advertising, creating a solid foundation for diverse career paths.
  • Digital Marketing Focus Areas: As digital marketing surges, Florida Tech's online program equips students with expertise in search engine optimization and digital campaigns-skills graduates rave about for real-world impact.
  • Entrepreneurial Marketing Specializations: Tailored for future entrepreneurs, these tracks emphasize startup marketing tools and customer connections, inspiring students to innovate and lead.
  • Sales and Advertising Concentrations: Designed for those drawn to advertising and sales roles, these concentrations sharpen skills in media planning and selling principles.
  • International Business Marketing: Reflecting Florida's global ties, programs include international business strategies, broadening horizons for students ready to engage multicultural markets.

Many graduates celebrate how these marketing degree specializations in Florida seamlessly blend theory with practical experience, fueling their confidence to excel. Discover more about these pathways through a recognized marketing business degree that guides your ambitions toward success.

How do you choose the best marketing associate degree program in Florida?

Choosing the best marketing associate degree program in Florida means focusing on programs that combine quality education with real-world opportunities. Graduates from Broward College, for instance, often share how hands-on projects and strong industry ties helped them feel confident stepping into marketing careers. Meanwhile, students from Florida Institute of Technology - Online appreciate the flexibility to balance work and study, proving that affordable marketing associate degree programs Florida can fit diverse lifestyles without sacrificing quality.

Look for schools with solid reputations, like Rasmussen University - Florida, known for high graduation rates and positive job placements. Many students find that programs offering internships and experiential learning open doorways to exciting roles and connections within Florida's bustling marketing industry. Also, public colleges tend to offer best value marketing schools Florida for associate degrees by minimizing financial strain while maintaining robust curricula.

Finally, ensure the program is accredited and explore resources on the fastest way to become a pr manager to envision your career path clearly. These thoughtful steps can set you on a rewarding marketing journey in the Sunshine State.

How do you choose the best marketing associate degree program in Florida?

What career paths are available for marketing associate degree graduates in Florida?

Graduates of marketing associate degree programs in Florida find themselves stepping confidently into a variety of exciting career opportunities tailored to today's dynamic market. From bustling Miami to Orlando's vibrant business hubs, new marketing professionals are thriving in roles that allow them to apply their fresh skills immediately. Some take on positions as marketing associates, where they support campaign coordination and client communications, often in industries like retail and healthcare known for abundant hiring in the state.

Others have found joy in becoming media specialists or advertising sales representatives, roles that perfectly blend creativity and strategic thinking. Digital marketing careers, including social media specialists, offer particularly thrilling pathways as Florida's digital economy grows. These evolving roles invite graduates to manage online content and analyze real-time campaign data, sparking excitement about making a tangible market impact.

  • Marketing associate
  • Media specialist
  • Advertising sales representative
  • Digital marketer
  • Market research assistant

Many graduates from popular Florida schools share inspiring stories about launching their careers and lifting brands to new heights. For those seeking longer-term growth, transferring credits to bachelor's programs further expands potential horizons. Demand for marketing associate degree jobs in Florida remains strong, fueled by sectors such as hospitality and technology eager to embrace new talent. Exploring marketing degree programs in Florida opens doors to fulfilling and diverse career paths that brighten futures.

What is the job market for marketing associate degree graduates in Florida?

Graduates holding a marketing associate degree in Florida find themselves entering a landscape filled with promising Florida marketing associate job opportunities. Despite the average annual salary being around $37,892, many graduates from popular schools like the University of Central Florida and Florida International University share inspiring stories of landing roles in dynamic industries ranging from consumer goods to business-to-business services.

Job postings in key cities such as Miami, Orlando, and Tampa reflect a healthy demand, with Jacksonville boasting over 30 active marketing associate job listings. These openings offer a valuable springboard for recent graduates eager to build experience and showcase their talents.

  • Average salary near $18.22 per hour
  • Opportunities in marketing, digital media, and analytics
  • Pathways to advanced roles with experience and education

Graduates understand that pairing their associate degree with specialized skills or certifications can make a significant difference in today's competitive market. Employers value practical experience and advanced knowledge, making it critical to explore what requirements are needed to become a digital marketer for a competitive edge.

With a steady influx of over 400 openings statewide, and growing roles aligned with the 8% projected job growth in marketing-related occupations, Florida marketing associate job opportunities encourage graduates to embrace growth and development while pursuing rewarding career journeys.

Frequently Asked Questions about marketing associate degree programs

How to prepare for the job market after completing marketing associate degree in Florida?

After completing a marketing associate degree in Florida, it is essential to build practical skills and professional connections to enter the job market successfully. Employers often seek candidates with experience in digital marketing tools, data analysis, and content creation. Internships and part-time roles within local businesses or marketing agencies can provide valuable hands-on experience.

Florida's job market for marketing associates is expected to grow by approximately 8% from 2020 to 2030, according to the U.S. Bureau of Labor Statistics. Graduates should consider obtaining certifications such as Google Analytics or HubSpot to stand out.

Networking through local chapters of organizations like the American Marketing Association can provide job leads and mentorship opportunities.

What are the top skills employers look for in marketing associate degree graduates in Florida?

Employers in Florida seeking marketing associate degree graduates prioritize strong communication skills, both written and verbal. According to the Florida Department of Economic Opportunity, these skills are essential for creating persuasive content and engaging clients effectively. Technical proficiency in digital marketing tools, such as Google Analytics and social media platforms, is increasingly important in today's job market. Data analysis abilities also rank high, helping marketing associates interpret consumer behavior and campaign performance. Additionally, creativity and problem-solving skills allow graduates to develop innovative strategies. Teamwork and adaptability are often highlighted by Florida employers, reflecting the collaborative nature of marketing industries statewide.

How to find internships in Florida relevant to a marketing associate degree program?

Finding internships relevant to a marketing associate degree in Florida involves leveraging multiple resources. Many community colleges and state universities in Florida partner with local businesses to offer internship opportunities tailored to marketing students. Websites like the Florida Department of Economic Opportunity provide listings of internships across various industries, including marketing.

Additionally, using internship platforms such as Handshake and Indeed can help students find positions specifically in Florida's large metropolitan areas like Miami, Tampa, and Orlando. Networking through campus career centers and attending local marketing events or meetups are also effective strategies.

According to the National Association of Colleges and Employers (NACE), about 60% of students who complete internships in Florida receive a job offer, highlighting the importance of practical experience.

How does a marketing associate degree influence career mobility and advancement in Florida?

Obtaining a marketing associate degree in Florida can significantly enhance career mobility and advancement opportunities. This credential equips graduates with foundational skills in digital marketing, market research, and consumer behavior, meeting the demands of the state's growing job market. According to the Florida Department of Economic Opportunity, marketing-related jobs are projected to grow by 8% through 2030, faster than the average for all occupations.

Graduates often qualify for entry-level positions such as marketing assistants or social media coordinators with competitive salaries. Furthermore, the degree can serve as a stepping stone toward higher education credentials, facilitating upward mobility.

Employers in Florida frequently value associate degrees for demonstrating relevant knowledge and commitment, which can lead to promotions and higher wages. Data from the National Center for Education Statistics also highlight that individuals with associate degrees experience better employment stability statewide compared to those with only a high school diploma.

What part-time job opportunities in Florida can complement marketing associate degree education?

Part-time jobs in Florida that complement a marketing associate degree include roles such as social media coordinator, retail marketing assistant, and event promotion intern. These positions help students apply theoretical marketing concepts and gain practical skills. According to the U.S. Bureau of Labor Statistics, Florida's marketing-related job market is expected to grow by 8% through 2031, offering promising opportunities.

Working in local businesses or digital marketing agencies allows students to understand customer behavior and campaign management. Additionally, internships with Florida-based companies provide exposure to market research and content creation.

Florida's tourism and retail sectors particularly offer seasonal marketing roles that align well with academic schedules, facilitating experience without compromising study commitments.

Are there Most affordable Marketing degree program near me in Florida?

Yes, there are affordable marketing degree programs available near Florida. Many universities and colleges in and around the state offer competitive tuition rates for undergraduate and graduate marketing degrees, making education accessible. To find specific options "near me," one might consider using Research.com as a resource to identify programs that match their financial and geographical preferences.

1.
Most Affordable Marketing Associate Degree Programs - Budget-Friendly Marketing Schools in Northeast for 2026
2.
Most Affordable Marketing Associate Degree Programs - Budget-Friendly Marketing Schools in Salt Lake City for 2026
3.
Most Affordable Marketing Associate Degree Programs - Budget-Friendly Marketing Schools in Georgia for 2026
4.
Most Affordable Marketing Associate Degree Programs - Budget-Friendly Marketing Schools in Massachusetts for 2026
5.
Most Affordable Marketing Associate Degree Programs - Budget-Friendly Marketing Schools in Cedar Rapids for 2026
6.
Best Marketing Associate Degree Programs & Schools - Top Marketing Schools in Spokane for 2026
7.
Best Marketing Associate Degree Programs & Schools - Top Marketing Schools in Lima for 2026
8.
Best Marketing Associate Degree Programs & Schools - Top Marketing Schools in New York for 2026
9.
Best Marketing Associate Degree Programs & Schools - Top Marketing Schools in Utah for 2026
10.
Best Marketing Associate Degree Programs & Schools - Top Marketing Schools in Texas for 2026

Do you have any feedback for this article?