Best Online Social Media Marketing Degree Programs for 2025

by Imed Bouchrika, Phd

Co-Founder and Chief Data Scientist

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What can I expect from an online social media marketing degree?

• Students enrolled in an online social media marketing degree can expect a curriculum that blends foundational marketing theory with hands-on digital application.
• Classes are delivered asynchronously through interactive learning platforms, allowing students to engage with lectures, quizzes, and group projects at their own pace. 
• Course activities often include real-world simulations, such as designing social media campaigns, analyzing audience data, and developing content strategies for platforms like Instagram, LinkedIn, or TikTok.
• Students are expected to learn how to use tools like Google Analytics, Canva, or Meta Business Suite.

Where can I work with an online social media marketing degree?

Graduates of online social media marketing degree programs are qualified for various roles across industries that rely on digital communication and branding. They may work as social media strategists, digital marketing coordinators, content managers, or marketing analysts in corporate, nonprofit, agency, or freelance settings.

Opportunities also exist in specialized fields such as e-commerce, tech startups, public relations, and media production. 

With experience or advanced education, graduates may advance into leadership positions such as digital marketing manager or director of social strategy.

How much can I make with an online social media marketing degree?

Earning potential in social media marketing depends on several factors, including your level of education, years of experience, area of specialization, and the industry or company size you work for.

For instance, entry-level professionals typically have salaries on the lower end of the pay scale. However, those with strong portfolios, certifications, or specializations in high-demand areas like SEO or branding often see accelerated salary growth.

The abovementioned aside, geographic location and whether you work in-house, for an agency, or as a freelancer can also significantly impact your income. 

According to ZipRecruiter (2025), the following job roles can earn an annual salary of:

• Social Media Specialist: $54,455 
• Content Marketing Strategist: $93,586 
• Community Manager: $58,937
• SEO/SEM Specialist: $67,388
• Brand Manager: $84,160

Best Online Social Media Marketing Degree Programs for 2025

1. University of Florida (Master of Arts in Mass Communication – Social Media Concentration)

The University of Florida offers an online Master of Arts in Mass Communication with a concentration in Social Media. The program blends storytelling, branding, analytics, and strategic planning to prepare students for leadership roles in digital communication.

Designed for working professionals, the program delivers hands-on learning through a final capstone project. All coursework is completed online with no residency requirement.

• Program Length: Approximately 16 months (36 credit hours)
• Tracks/concentrations: Social Media
• Cost per Credit: $815.75 (including fees)
• Required Credits to Graduate: 36
• Accreditation: Southern Association of Colleges and Schools Commission on Colleges (SACSCOC)

2. University of Denver (Master of Arts in Communication Management – Marketing Communication Concentration)

The University of Denver’s online MA in Communication Management offers a concentration in marketing communication that emphasizes branding, campaign strategy, digital content, and organizational leadership. Courses are structured into 10-week terms and tailored for working professionals.

The program provides a practical foundation in persuasive messaging, digital marketing, and audience engagement. Students can typically complete the program in under two years.

• Program Length: Approximately 18 months
• Tracks/concentrations: Marketing Communication
• Cost per Credit: $859 (excluding minor fees)
• Required Credits to Graduate: ~30
• Accreditation: Higher Learning Commission (HLC)

3. Southern New Hampshire University (Bachelor of Science in Marketing – Social Media Marketing Concentration)

Southern New Hampshire University offers a fully online BS in Marketing with a concentration in Social Media Marketing. The program includes consumer behavior, brand management, digital advertising, and platform-specific strategies courses.

It is designed to prepare students for marketing roles in today’s digital economy. The flexible format allows students to study full- or part-time.

• Program Length: Typically 4 years (accelerated options available)
• Tracks/concentrations: Social Media Marketing
• Cost per Credit: $330
• Required Credits to Graduate: 120
• Accreditation: New England Commission of Higher Education (NECHE)

4. Johnson & Wales University (Bachelor of Science in Digital Marketing and Social Media)

Johnson & Wales University Online provides a BS in Digital Marketing & Social Media that emphasizes analytics, content strategy, mobile marketing, and social platform engagement. The curriculum combines technical knowledge with creative problem-solving in digital branding.

Courses are designed to reflect current industry standards and include certifications where applicable.

• Program Length: 4 years (flexible pacing options)
• Tracks/concentrations: Digital Marketing and Social Media
• Cost per Credit: $495
• Required Credits to Graduate: 120
• Accreditation: New England Commission of Higher Education (NECHE)

5. Liberty University (Bachelor of Science in Strategic Communication – Social Media Management)

Liberty University offers an online BS in Strategic Communication with a concentration in Social Media Management. The program focuses on writing for digital platforms, campaign planning, visual storytelling, and online brand engagement. It is faith-based and incorporates Christian principles into the curriculum.

The program is delivered in 8-week courses and accepts up to 75% of credits via transfer.

• Program Length: 3.5 to 4 years (depending on transfer credits)
• Tracks/concentrations: Social Media Management
• Cost per Credit: $390 (full-time undergraduate online rate)
• Required Credits to Graduate: 120
• Accreditation: Southern Association of Colleges and Schools Commission on Colleges (SACSCOC)

6. University of North Carolina at Greensboro (Bachelor of Science in Marketing – Social Media Marketing Concentration)

The University of North Carolina at Greensboro offers a fully online BS in Marketing with a Social Media Marketing concentration through its Bryan School of Business and Economics. The curriculum emphasizes digital marketing analytics, buyer behavior, strategic content, and real-world projects.

Internship and networking opportunities enhance career readiness. The program is transfer-friendly and affordable, especially for in-state students.

• Program Length: 4 years
• Tracks/concentrations: Social Media Marketing
• Cost per Credit: ~$184 in-state, ~$368 out-of-state
• Required Credits to Graduate: 120
• Accreditation: Southern Association of Colleges and Schools Commission on Colleges (SACSCOC); AACSB

7. Arizona State University (Bachelor of Science in Technical Communication – Social Media Management Track)

Arizona State University’s online BS in Technical Communication offers a track in Social Media Management that develops digital strategy, content development, and platform leadership. The curriculum combines communication theory with real-world digital tools.

Students can tailor their studies and enjoy flexible start dates throughout the year. The program emphasizes both writing and multimedia storytelling.

• Program Length: 4 years
• Tracks/concentrations: Social Media Management
• Cost per Credit: Varies by academic load, typically ~$561 per credit
• Required Credits to Graduate: 120
• Accreditation: Higher Learning Commission (HLC)

8. Regent University (Bachelor of Arts in Communication Studies – Internet and Social Media Concentration)

Regent University offers an online BA in Communication Studies with a concentration in Internet and Social Media. This faith-based program integrates Christian values with digital media coursework.

Students develop skills in campaign design, web content, storytelling, and digital strategy. The curriculum culminates in a senior capstone project.

• Program Length: 4 years
• Tracks/concentrations: Internet and Social Media
• Cost per Credit: $395
• Required Credits to Graduate: 120
• Accreditation: Southern Association of Colleges and Schools Commission on Colleges (SACSCOC)

9. Grand Canyon University (Bachelor of Arts in Social Media)

Grand Canyon University offers an online BA in Social Media that focuses on strategy, engagement, analytics, and multimedia content. Students explore brand storytelling, platform management, digital marketing, and influencer collaboration.

The Christian worldview is integrated into the curriculum, and flexible start dates accommodate working professionals.

• Program Length: 4 years
• Tracks/concentrations: Social Media
• Cost per Credit: $477
• Required Credits to Graduate: 120
• Accreditation: Higher Learning Commission (HLC)

10. Purdue University Global (Bachelor of Science in Business Administration – Digital and Social Media Management)

Purdue University Global’s Bachelor of Science in Business Administration – Digital and Social Media Management is an online degree designed for working adults seeking to build expertise in modern marketing channels. It combines a broad base in business fundamentals with a specialized track in digital marketing, social media strategy, and integrated communications.

Delivered fully online and backed by Purdue University Global, the program emphasizes flexibility through traditional or ExcelTrack® self‑paced learning paths.

• Program Length: 4 years

• Tracks/concentrations: Digital and Social Media Management

• Cost per Credit: $371

• Required Credits to Graduate: 180 quarter credits

• Accreditation: Higher Learning Commission (HLC); ACBSP-accredited program

How long does it take to complete an online social media marketing degree program?

The time it takes to complete an online social media marketing degree program depends on the type of degree you pursue.

A bachelor’s degree typically takes about four years of full-time study, though some programs offer accelerated formats that allow you to finish in as little as three years. An associate's degree generally takes two years and is ideal for those who want to enter the workforce quickly or transfer to a four-year program later. 

A master’s degree usually takes 12 to 24 months, depending on whether you're studying full- or part-time. However, many schools now offer intensive programs, such as a fast-track online social media management degree, that shorten the time needed by allowing year-round study or by giving credit for prior learning or work experience.

These accelerated programs are a practical option for working professionals or adult learners aiming to upskill quickly in social media marketing. Ultimately, your pace depends on course load, transfer credits, and the program’s structure.

How does an online social media marketing degree program compare to an on-campus program?

Online social media marketing degree programs offer practical, flexible learning that closely mirrors today’s digital work environments. Courses like Social Media Strategy, SEO, and Digital Analytics are often more effective online, as students can directly access platforms like Google Analytics, Hootsuite, and Canva from anywhere. 

Like an accelerated entrepreneurship master's degree online, these programs emphasize hands-on, project-based learning. Students may be required to design multi-platform campaigns, interpret audience data, or build branded content calendars, submitting projects digitally for faculty feedback. This asynchronous model is ideal for working professionals and adult learners balancing education with other responsibilities.

In contrast, on-campus programs may offer advantages in courses requiring live interaction, such as Brand Storytelling or Marketing Communication Workshops, where in-person collaboration and immediate feedback enhance the creative process. Campus resources, networking events, and faculty mentorship can also be more accessible in traditional settings.

Social media marketing degree programs equip students with real-world skills in digital campaigns, content strategy, and analytics. Online and on-campus programs prepare graduates to contribute effectively to top companies where digital engagement is key. 

Based on the chart below, Meta earned over $164 billion in 2024, LinkedIn over $16 billion, and Snapchat $5.3 billion, showing the vast opportunities in this growing field.

What is the average cost of an online social media marketing degree program?

On average, a bachelor’s degree in this field ranges from $300 to $600 per credit, with total tuition typically between $36,000 and $72,000 for the entire program. Associate degree programs tend to be more affordable, often ranging from $6,000 to $20,000 in total. Meanwhile, master’s programs in marketing or communication with a focus on social media may cost anywhere from $15,000 to over $40,000.

Additional costs such as technology fees, textbooks, and access to industry software may also apply. However, many online programs include digital course materials and provide access to platforms like Hootsuite or Google Analytics as part of the curriculum. 

Some institutions offer tuition discounts for military personnel, transfer students, or corporate partnerships, and financial aid is often available. While online programs can sometimes match on-campus tuition, students may save overall by avoiding costs related to commuting, housing, and campus fees, making them a cost-effective option for many learners.  For those with an interest in animal care, consider enrolling in pet grooming courses online.

What are the financial aid options for students enrolling in an online social media marketing degree program?

Students pursuing an online social media marketing degree have access to several types of financial aid to help reduce the cost of tuition. These options include institutional aid, federal assistance, scholarships specific to marketing and communications, and even private or employer-sponsored programs. Below are the most common categories:

• Institutional Aid. Many universities offer merit-based scholarships and need-based grants specifically for online students. Some programs may include tuition discounts for adult learners, military personnel, or transfer students. Additionally, online programs sometimes include fee waivers and flexible payment plans to make education more affordable.
• Federal Aid. Eligible students can apply for the Free Application for Federal Student Aid (FAFSA), which may provide access to Pell Grants, FSEOG, subsidized/unsubsidized loans, and work-study opportunities. Graduate students can also apply for federal Direct PLUS Loans, although borrowing limits may apply.
• Private Scholarships. Students can apply for external awards such as the Intuitive Digital Inclusion in Digital Marketing Scholarship, which supports underrepresented students pursuing digital marketing degrees. Other notable scholarships include those from Marketing EDGE, The LAGRANT Foundation, and Media Fellows—all of which are geared toward marketing and communications students.
• Employer Tuition Assistance. Many companies offer tuition reimbursement for employees pursuing relevant degrees. Organizations such as Amazon, Disney, and Starbucks may cover partial or full tuition costs when students enroll in approved online marketing programs.

For those interested in a broader education focusing on human behavior and society, online social sciences degrees are a great option.  

What are the prerequisites for enrolling in an online social media marketing degree program?

Before enrolling in an online social media marketing degree program, students must meet certain prerequisites, which vary depending on the academic level—associate, bachelor's, or master's. These requirements ensure that students are academically prepared and have the foundational skills needed to succeed in the program. Below are the typical categories of prerequisites:

• Educational Background. For a bachelor’s program, applicants typically need a high school diploma or GED, along with a minimum GPA (usually around 2.0 to 3.0). Master’s degree applicants must hold a bachelor’s degree. It can be anything from the fastest online bachelor's degree in entrepreneurship programs, marketing, business, communications, or a related field.

• Application Materials. Most programs require submission of an application form, official transcripts, and a resume or personal statement. Some competitive programs may ask for letters of recommendation or writing samples that demonstrate communication skills.
• Technology Proficiency. Since these programs are online and tech-driven, students are expected to have basic digital literacy. Familiarity with social media platforms, content creation tools (like Canva or Adobe), and common software (Google Workspace or Microsoft Office) is often assumed.
• Standardized Tests. While not always required, some master’s programs may ask for GRE scores. However, many online programs have moved to test-optional admissions policies.

What courses are typically in an online social media marketing degree program?

Online social media marketing degree programs are designed to equip students with both foundational marketing knowledge and practical digital skills. These programs include a variety of courses that teach students how to plan, create, implement, and analyze effective social media strategies.  For those looking for a different kind of degree, you might consider some of the best accelerated anthropology degree online programs available.

Below are ten common courses found in many online programs:

• Introduction to Marketing. Students will learn the core principles of marketing, including market research, consumer behavior, branding, and the marketing mix, providing a strong foundation for advanced marketing topics.
• Social Media Strategy and Management. This course teaches students how to create strategic social media campaigns, manage multi-platform accounts, and evaluate engagement metrics to improve outreach and performance.
• Content Creation and Curation. Students will gain hands-on experience in developing original content, selecting relevant third-party materials, and aligning messaging with brand identity and audience preferences.
• Digital Analytics and SEO. In this course, students will learn how to use tools such as Google Analytics and SEO software to measure traffic, interpret campaign data, and optimize online content for visibility and reach.
• Email Marketing and CRM. This course introduces students to email campaign design and customer relationship management systems, teaching them how to automate workflows, personalize messaging, and maintain subscriber engagement.
• Visual Communication and Design. Students will explore the principles of effective visual communication and learn how to design eye-catching social media graphics using tools like Canva or Adobe Creative Suite.
• Influencer and Affiliate Marketing. This course explains how to identify and collaborate with influencers and affiliate partners, helping students develop campaigns that extend brand reach and improve conversions.
• Mobile Marketing. Students will examine strategies tailored for mobile users, including SMS campaigns, in-app advertisements, and mobile-optimized content, focusing on reaching audiences on the go.
• Marketing Ethics and Law. This course provides a thorough understanding of ethical practices and legal considerations in digital marketing, such as consumer privacy, data protection laws, and advertising regulations.
• Professional Writing for Digital Media. Also found in fast-track professional writing degree online programs, this course teaches students how to craft compelling, audience-specific writing for blogs, websites, social media captions, and promotional emails.

These courses are designed to equip students with strategic approaches for effectively promoting brands across various social media platforms. According to Statista (2025), approximately 81% of marketers globally identified increased brand exposure as the most significant benefit of social media marketing. This underscores the relevance of these academic offerings in preparing students to meet real-world industry demands.

What types of specializations are available in online social media marketing degree programs?

Online social media marketing degree programs often offer specializations or concentrations that allow students to tailor their learning toward specific career interests or industry needs. Here are some of the most common specializations students may encounter:

• Digital Content Strategy. This specialization focuses on planning, developing, and managing digital content across platforms. Students learn to create cohesive brand narratives through blogs, video, email campaigns, and social posts.
• Social Media Analytics. Students specializing in analytics gain expertise in tracking key performance indicators (KPIs), interpreting engagement data, and using tools like Google Analytics and social media dashboards to make data-driven decisions.
• Influencer Marketing and Brand Partnerships. This track explores how to identify, collaborate with, and manage influencers. Students learn negotiation, contract basics, and strategies for maintaining authentic brand-influencer relationships.
• Paid Media and Digital Advertising. This specialization teaches students how to plan and manage paid campaigns using platforms like Meta Ads, Google Ads, and LinkedIn. They also study budgeting, bidding strategies, and ad targeting.
• Visual Media and Design. Students in this track focus on creating professional-grade graphics and videos. They gain skills in Adobe Creative Suite, Canva, and basic UX/UI principles for social media layouts.
• Brand Management and Storytelling. This concentration emphasizes developing a strong, consistent brand voice and crafting engaging stories that resonate with target audiences.
• Mobile and Emerging Platforms. Students explore marketing on mobile-first platforms such as TikTok and Snapchat, and learn to adapt strategies for new tools like augmented reality (AR) and live streaming.
• Public Relations and Online Reputation Management. This specialization focuses on how brands maintain a positive image online, respond to crises, and build trust through transparency and consistent communication.
• Marketing Automation and CRM. Students learn to use software like HubSpot or Mailchimp to automate campaigns, personalize customer experiences, and track lifecycle engagement.

Some online social media marketing degree programs now include specializations or electives in Artificial Intelligence (AI). These focus on how AI tools are used for audience targeting, content automation, predictive analytics, and chatbot development.  For those interested in a more design-focused career, consider exploring some of the best online UX design training bootcamps.

The data below reveals that 17% of marketing professionals are already using AI extensively in their data-driven efforts, while 39% have integrated it in select areas. Additionally, 26% are exploring AI integration, and only 13% have no plans to adopt the technology. This clearly highlights the growing demand for AI-related skills in the marketing industry. 

How to choose the best online social media marketing degree program?

With the growing demand for digital marketers, choosing the right online social media marketing degree can shape your future career success. However, not all programs offer the same level of depth, flexibility, or career support. Some programs emphasize hands-on experience, while others focus more on theory.

To help you make an informed decision, here are essential tips to consider:

• Check for Accreditation. Make sure the university is regionally accredited and that the program meets academic and industry standards for marketing and communication.

• Review the Curriculum. Choose a program with a balanced mix of foundational courses and advanced topics like digital analytics, content creation, and platform-specific strategies.

• Consider Specializations. Some students, instead of opting for the fastest online master’s in artificial intelligence programs, choose AI as a specialization or elective within their marketing degree. AI is increasingly valuable for campaign automation, audience segmentation, and real-time personalization.

• Evaluate Flexibility and Format. Online programs vary in structure. Look for ones that offer asynchronous, part-time, or self-paced formats if you’re managing work or family responsibilities.
• Check Technology and Tools Used. Ensure the program incorporates industry-standard tools like Hootsuite, Google Analytics, Canva, or HubSpot to prepare you for real-world marketing tasks.

The chart below shows that most advertising and promotions managers hold a bachelor’s degree (41,774 individuals), making it the most common educational level in the field. A smaller portion have earned a graduate degree (9,424), often to qualify for senior roles. Only 5,482 professionals reported having some college but no degree, showing limited entry through non-degree paths.

What career paths are available for graduates of social media marketing degree programs?

Graduates of online social media marketing programs gain the technical and creative skills needed for today’s digital marketing world. With strengths in content, strategy, engagement, and analytics, they are prepared for roles in corporate and agency settings. Below are common career paths, organized by level and focus:

• Social Media Manager. Social media managers develop and implement content calendars, oversee daily posting, engage with followers, and track campaign metrics across various platforms.
• Content Strategist. Content strategists plan, write, and manage branded content that aligns with business objectives and speaks to target audiences across digital channels.
• Influencer Marketing Coordinator. These professionals identify social media influencers, negotiate partnerships, and measure the effectiveness of influencer-led campaigns in driving brand awareness.
• Community Manager. Community managers foster online engagement by interacting with users, moderating discussions, and cultivating a sense of loyalty around a brand.
• SEO/SEM Specialist. SEO/SEM specialists improve a brand’s online visibility through keyword strategies, content optimization, and managing paid advertising on search engines.
• Brand Manager. Brand managers ensure consistent messaging and visual identity across platforms, leading cross-functional teams to align marketing efforts with business goals.
• Advertising Account Executive. These professionals coordinate between clients and internal teams to design and deliver advertising strategies, particularly for social media and digital platforms.
• Public Relations Specialist. Public relations specialists manage a brand’s reputation by creating press releases, coordinating media coverage, and managing social media responses.

• Digital Marketing Consultant. Consultants provide expert guidance to organizations, helping them improve their digital strategies through audits, competitor analysis, and custom solutions.
• Marketing Communications Manager. These managers oversee the creation and distribution of marketing materials, coordinating messaging across departments and channels.

To further broaden their career prospects, many graduates enroll in the fastest online data analytics bootcamps, which provide hands-on training in tools like Tableau, SQL, and Python. After completing these programs, they may qualify for specialized roles such as Marketing Data Analyst, Social Media Intelligence Specialist, or Digital Insights Strategist, where they interpret user data and campaign trends to optimize future strategies.

What is the job market for graduates with a social media marketing degree?

The job market for graduates with a social media marketing degree is strong and growing, thanks to the increasing reliance on digital platforms for brand engagement and consumer outreach.

According to the U.S. Bureau of Labor Statistics (2024), employment for Marketing Managers is projected to grow by 8% from 2022 to 2032, which is faster than the average for all occupations. This translates to approximately 36,600 job openings per year in fields like advertising, promotions, and marketing management.

The rise of mobile-first consumers has also made social media marketing a critical investment for companies across industries. The HubSpot Web Strategy & Analytics Report (2023) revealed that more than half of annual web traffic comes from mobile devices, pushing businesses to prioritize social media content tailored for mobile users.

Further supporting this trend, the Digital Marketing Courses Market was valued at USD 1.2 billion in 2024 and is projected to reach $3.07 billion by 2032, growing at a CAGR of 12.45% (Maximize Market Research, 2024). This substantial growth highlights increasing demand for digital marketing education and skills, reflecting a strong and expanding job market.

How Does Accreditation Influence the Value of an Online Social Media Marketing Degree?

Accreditation serves as a benchmark for academic quality and program credibility in online social media marketing degrees. It ensures that the curriculum meets industry standards and employers recognize the rigor behind the credential, potentially impacting job prospects and career advancement. Prospective students should verify that the program is evaluated by recognized accrediting bodies and review quality indicators such as student outcomes and faculty qualifications. In addition, program transparency in areas such as credit transfer policies and educational resources further reinforces trust, enabling informed decision-making. For further insights into cost-effective approaches in higher education, consider exploring the most affordable online MFA creative writing programs.

Here’s What Graduates Have To Say About Their Online Social Media Marketing Degree 

Other Things You Need to Know About Online Social Media Marketing Degree Programs

What is the best social media marketing course?

The best social media marketing course depends on your career goals and skill level. Degree programs often include foundational and advanced courses in content strategy, analytics, and paid media. For short-term learning, highly rated certifications like Meta Blueprint, HubSpot Social Media Certification, and Google Digital Garage are widely recognized by employers. Many degree programs also incorporate these industry credentials into their curriculum.

Is social media marketing a profession?

Yes, social media marketing is a fast-growing and recognized profession in today’s digital economy. Professionals in this field manage online brand presence, develop content strategies, and analyze audience engagement. With billions of global social media users, companies across industries actively hire for these roles. As the demand for digital talent continues to rise, many marketers specialize in social media as a long-term career path.

Are there professional certifications I can earn along with the degree?

Many online social media marketing degree programs offer embedded opportunities to earn certifications from platforms such as Google, HubSpot, and Meta. These credentials validate your skills in digital advertising, SEO, and content management. Earning them alongside your degree enhances your resume and prepares you for competitive roles. Some programs even include certification exam costs as part of tuition.

Do I need to purchase specific software or tools for my classes?

Some programs may require access to industry-standard tools like Canva Pro, Adobe Creative Suite, Hootsuite, or Meta Ads Manager. In many cases, students receive free or discounted educational access through their university. It’s important to review the technology requirements of your chosen program before enrolling. These tools help simulate real-world marketing environments and enhance learning outcomes.