What Can I Do With a Master’s in Applied Behavior Analysis (ABA) for 2025

Co-Founder and Chief Data Scientist

Choosing a career path with a Master’s in Applied Behavior Analysis (ABA) can feel overwhelming, especially with so many potential job opportunities across various fields. Many graduates wonder: Is ABA only for autism therapy? Can I work in mental health, education, or business? What kind of salary can I expect? Without clear guidance, it’s easy to feel unsure about the best direction to take.

This guide will break down the diverse career options, salary expectations, and specializations available to those with an ABA degree. Whether you’re looking to work in healthcare, education, corporate settings, or private practice, we’ll help you navigate your options and determine the best path for your skills and interests.

Key things you should know about getting a master’s in applied behavior analysis

A Master’s in Applied Behavior Analysis (ABA) opens doors to careers in healthcare, education, business, and mental health.
According to industry data, behavior analysts earn an average annual salary of around $89,075.
Many universities offer CSWE-accredited online ABA programs, allowing students to balance work, studies, and personal commitments while earning their degree.

What jobs can you get with a master’s in applied behavior analysis?
Is applied behavior analysis a good career choice?
What is the average salary for a Board Certified Behavior Analyst (BCBA)?
What are the highest-paying ABA careers?
How do you become a Board Certified Behavior Analyst (BCBA)?
What industries hire professionals with an ABA degree?
What is the difference between a BCBA and a licensed behavior analyst?
Which factors should I consider when choosing an online applied behavior analysis degree program?
What are emerging trends shaping the future of ABA?
How do regional factors impact ABA and BCBA compensation?
What are the common challenges faced by ABA professionals?
What are the advanced education options after a master’s in ABA?
Can an accelerated degree enhance my ABA career trajectory?
How can ABA support forensic psychology practices?
What skills are essential for a successful ABA career?
Can ABA Accelerate My Transition to a Counseling Career?
Do you need to be board-certified to work in ABA?
What is the role of ABA in school settings?
What is the job outlook for board-certified behavior analysts?
Other things you should know about getting a master’s in ABA

What jobs can you get with a master’s in applied behavior analysis?

A Master’s in Applied Behavior Analysis (ABA) qualifies professionals for a variety of careers in healthcare, education, business, and social services. Here are some of the most common job roles:

Board Certified Behavior Analyst (BCBA)

A BCBA is one of the most well-known career paths for those with a master’s in ABA. BCBAs assess, design, and implement behavioral intervention plans to help individuals with autism, developmental disabilities, and behavioral challenges. They work in schools, clinics, hospitals, and private practice settings, providing therapy and supervising Registered Behavior Technicians (RBTs).

Average salary: $89,075

ABA Therapist

ABA therapists work directly with clients, applying behavioral modification techniques to improve communication, social skills, and daily living abilities. While many ABA therapists specialize in working with children with autism, others work with individuals with ADHD, learning disabilities, or behavioral disorders. These professionals may work in schools, in-home therapy, outpatient clinics, or rehabilitation centers. Some may also pursue additional qualifications, such as an affordable Christian counseling degree, to expand their ability to provide holistic support to individuals with diverse needs in various settings.

Average salary: $57,099

Organizational Behavior Management (OBM) Specialist

For those interested in applying ABA principles in business settings, a career in Organizational Behavior Management (OBM) can be a lucrative option. OBM specialists analyze workplace behavior and implement strategies to enhance productivity, employee engagement, and performance management. They work in corporations, human resources departments, healthcare organizations, and consulting firms, using data-driven approaches to improve workplace culture and efficiency.

Average salary: $57,764

Clinical Director

A clinical director oversees ABA therapy programs, ensuring treatment plans are effective and compliant with regulations. They supervise teams of behavior analysts and therapists, manage client progress, and develop new therapeutic strategies. This role is ideal for those with leadership skills and a strong understanding of clinical best practices. Clinical directors often work in hospitals, private ABA clinics, mental health centers, and rehabilitation facilities.

Average salary: $95,821

School Behavior Analyst

A school behavior analyst applies ABA techniques to help students with special needs, behavioral challenges, and social skills deficits succeed in academic settings. They work closely with teachers, parents, and special education teams to develop Individualized Education Programs (IEPs) and behavior intervention plans. This role is in high demand due to the increasing need for behavioral support in schools, and many professionals find fulfillment in helping students achieve their academic and social goals. Some may also choose to further their education by pursuing a school counselor degree online, which can provide additional skills to support students' emotional and social well-being alongside their academic success.

Average salary: $73,532

Forensic Behavior Analyst

Forensic behavior analysts use ABA techniques to understand and modify criminal behavior, substance abuse patterns, and correctional rehabilitation programs. They may work in law enforcement agencies, correctional facilities, juvenile detention centers, or court systems, helping to assess risk factors, recidivism rates, and intervention effectiveness. This career path is ideal for those interested in both psychology and criminal justice, offering opportunities to make a meaningful impact on public safety and rehabilitation efforts.

Average salary: $86,474

Mental Health Counselor (with Additional Credentials)

With additional licensure, ABA professionals can work as mental health counselors, applying behavioral interventions to help individuals struggling with anxiety, depression, PTSD, and other psychological disorders. These counselors use evidence-based techniques like cognitive-behavioral therapy (CBT) and behavior modification strategies to help clients manage emotions and improve daily functioning.

Average salary: $53,710

Research Analyst in Behavioral Science

For those interested in academia or scientific research, a master’s in ABA can lead to a career as a research analyst in behavioral science. These professionals conduct studies on human behavior, learning processes, and behavior modification techniques, contributing to the advancement of ABA methodologies. They may work in universities, research institutions, government agencies, or private research firms, analyzing data and developing new interventions for various populations, from children with autism to corporate professionals.

Average salary: $71,617

Is applied behavior analysis a good career choice?

Yes, applied behavior analysis (ABA) is a great career choice, especially for those interested in psychology, education, and behavioral science. The demand for Board Certified Behavior Analysts (BCBAs) continues to grow, particularly in areas like autism therapy, mental health treatment, school-based interventions, and corporate behavior management. With a strong job outlook and increasing awareness of ABA’s effectiveness, professionals in this field enjoy stable employment opportunities in clinics, schools, hospitals, and even remote telehealth settings.

In addition to job security, ABA professionals earn competitive salaries, and those in specialized or leadership roles earn $100,000 or more. Career paths in private practice, consulting, and organizational behavior management also offer significant growth potential. Beyond financial benefits, many find ABA work deeply rewarding, as it allows them to make a meaningful impact on individuals with developmental disorders, mental health challenges, and behavioral difficulties. Additionally, professionals specializing in areas like addiction treatment may explore roles with strong careers in addiction recovery salary, offering both financial stability and the opportunity to help individuals overcome substance use challenges.

What is the average salary for a Board Certified Behavior Analyst (BCBA)?

Based on our research, BCBAs in the United States earn an average annual salary of approximately $89,075, which equates to about $42.82 per hour. Salaries typically range from $74,000 at the 25th percentile to $90,500 at the 75th percentile, with top earners making up to $132,500 annually. These figures can vary based on factors such as experience, education, and geographic location.

In addition to base salary, BCBAs may receive bonuses, benefits, and opportunities for career growth. Those with extensive clinical experience, advanced certifications, or expertise in high-demand areas may negotiate salaries on the higher end of the scale. The salary range reflects the increasing demand for behavior analysts, particularly in applied behavior analysis (ABA) therapy, mental health services, and organizational behavior management.

BCBAs earn an average salary of around $89,075.png

What are the highest-paying ABA careers?

In this section, we'll explore some of the highest-paying careers in ABA, highlighting roles that offer not only competitive salaries but also the potential for career growth and advancement. Here are some of them:

Board Certified Behavior Analyst: Doctorate (BCBA-D) – BCBAs with a doctoral degree (BCBA-D) often command higher salaries due to their expertise in research, supervision, and academic roles. Senior BCBAs in high-demand areas can earn $100,000 or more annually. The average salary for this job role is $89,075.
Clinical Director of ABA Services: Overseeing ABA programs in hospitals, private clinics, and therapy centers, clinical directors are responsible for program development, staff supervision, and treatment implementation. The average salary for this role is $145,409.
Forensic Behavior Analyst: Working in criminal justice, law enforcement, and correctional facilities, forensic behavior analysts apply ABA principles to assess behavior patterns and develop intervention strategies. The average salary for this role is $86,474.
Lead Behavior Analyst in Healthcare Settings: Senior-level behavior analysts in hospitals, rehabilitation centers, and autism treatment facilities oversee therapy programs and supervise treatment teams. The average annual salary for this role is $98,089.
Director of Special Education: ABA professionals working in school districts to develop special education programs and behavioral intervention plans can earn $90,000 or more, particularly in administrative or leadership roles. The average salary for this job role is around $111,086.

How do you become a Board Certified Behavior Analyst (BCBA)?

To become a Board Certified Behavior Analyst (BCBA), you need to follow these steps:

Earn a Qualifying Degree: Obtain a master’s or doctoral degree in behavior analysis, education, psychology, or a related field that meets the Behavior Analyst Certification Board (BACB) requirements. To ensure you are receiving the highest quality education, consider enrolling in one of the best BCBA programs, which are specifically designed to provide the comprehensive training needed to succeed in the field of behavior analysis.
Complete Approved Coursework: Take BACB-approved coursework that covers key topics such as behavior assessment, intervention strategies, ethical considerations, data collection, and applied behavior analysis (ABA) principles. This coursework is typically included in a graduate program or can be completed separately through a post-master’s certificate.
Gain Supervised Experience: Accumulate hands-on experience in behavior analysis through supervised fieldwork under a qualified BCBA supervisor. The BACB offers two options: Supervised Fieldwork (2,000 hours) or Concentrated Supervised Fieldwork (1,500 hours). This experience includes direct client interaction, implementation of behavior plans, data analysis, and ethical decision-making.
Apply and Pass the BCBA Exam: Submit an application with all required documentation and pay the necessary fees to the BACB. Complete a multiple-choice examination covering behavior analysis principles, ethical guidelines, and professional practices.
Obtain State Licensure (if required): Some states have additional licensing requirements for BCBAs beyond the BACB certification. This may include state-specific exams, background checks, additional supervised experience, or continuing education requirements. It is essential to check the licensing regulations for the specific state in which you plan to practice.

What industries hire professionals with an ABA degree?

Professionals with an Applied Behavior Analysis (ABA) degree are in demand across multiple industries due to their expertise in behavior modification, assessment, and intervention strategies. Some key industries that hire ABA professionals include:

Healthcare & Mental Health Services: Hospitals, clinics, and mental health centers employ ABA professionals to provide behavior therapy, autism treatment, and interventions for developmental disabilities. ABA therapists work with individuals diagnosed with ADHD, anxiety disorders, OCD, and other behavioral challenges.
Education & Special Education: Schools and educational institutions hire behavior analysts, special education teachers, and school counselors to assist students with learning disabilities, autism spectrum disorder (ASD), and behavioral disorders. ABA professionals develop and implement Individualized Education Programs (IEPs) and collaborate with teachers and families.
Autism & Developmental Disability Services: ABA professionals are essential in autism therapy centers, early intervention programs, and residential care facilities. They provide behavior intervention plans (BIPs) and help clients develop communication, social, and daily living skills.
Corporate & Organizational Behavior Management (OBM): Businesses and organizations use behavioral principles to improve employee performance, workplace culture, and productivity. ABA specialists in OBM focus on training, motivation, and behavioral assessments in corporate settings.
Criminal Justice & Corrections: ABA professionals work in law enforcement, correctional facilities, and rehabilitation programs to assist with behavior modification, recidivism reduction, and rehabilitation strategies. They help design behavioral interventions for offenders and support reintegration into society.

What is the difference between a BCBA and a licensed behavior analyst?

The Board Certified Behavior Analyst (BCBA) and the Licensed Behavior Analyst (LBA) are both professionals trained in the principles of Applied Behavior Analysis (ABA), but there are some key differences between them:

Certification vs. Licensure

A BCBA is a certification granted by the Behavior Analyst Certification Board (BACB). This certification signifies that an individual has met the educational and experience requirements and has passed the BCBA exam. A Licensed Behavior Analyst (LBA), on the other hand, is a state-issued license. Each state has its own licensing requirements, which may include specific exams, additional supervised experience, or continuing education. While being an LBA often requires a BCBA certification as a prerequisite, not all states require the LBA—it depends on local laws and regulations.

Scope of Practice

B.C.B.A.s are qualified to work across a variety of settings (schools, healthcare, private practice, etc.), but in states where licensure is required, the LBA is the official credential recognized by state boards or agencies to legally practice behavior analysis within that state. While BCBAs can practice anywhere, LBAs are specifically authorized to provide services and supervise others within their licensed state.

State Requirements

BCBA certification is national and recognized across the U.S. and internationally. To become certified, a person must meet the BACB’s criteria, including passing the exam and completing necessary supervised hours. LBA is specific to certain states that require it. Each state has its own set of licensing requirements that could involve additional tests, continuing education, or supervision. In states with an LBA requirement, a BCBA must apply for the LBA to practice legally in that state.

According to statistics, there are 59,976 BCBAs in the U.S. as of 2024, reflecting the growing demand for trained professionals in the field of Applied Behavior Analysis (ABA). The total number of LBA-certified professionals is not as readily available but is likely a subset of the BCBA population, as many states have specific licensure laws requiring professionals to have both BCBA certification and LBA licensure.

There are 59,976 BCBAs in the U.S. as of 2024..png

Which factors should I consider when choosing an online applied behavior analysis degree program?

Evaluating programs requires a strategic approach to ensure academic quality and career readiness. Prospective students should verify that the program holds proper accreditation and that the curriculum aligns with industry standards and the requirements for becoming a Board Certified Behavior Analyst. Researching program outcomes, faculty experience, and student support services is essential in determining long-term career benefits. For professionals seeking flexible learning options, comparing tuition costs, course delivery methods, and the availability of clinical placements will help in making an informed decision. Detailed information on recognized programs can be found through sources like online applied behavior analysis degree.

What are emerging trends shaping the future of ABA?

The field of applied behavior analysis is rapidly evolving with advancements in technology and innovative service delivery models. Telehealth platforms, digital data tracking, and remote supervision are transforming how ABA services are provided, improving access and client outcomes in diverse settings. Additionally, the integration of artificial intelligence in behavior data analysis is enabling more precise and personalized intervention strategies while fostering interdisciplinary collaboration among professionals from behavioral science, psychology, and education. Emerging trends also include the growth of flexible, quality online education options that prepare practitioners to navigate these changes effectively, such as pursuing ABA certification through reputable online programs.

How do regional factors impact ABA and BCBA compensation?

State and local market dynamics significantly influence salary structures within ABA and BCBA roles. Variations in cost of living, demand for specialized services, and local healthcare policies contribute to regional disparities in compensation. Professionals evaluating career opportunities should consider these regional factors to align their expectations with market trends and potentially enhance their earnings. For a detailed comparison of state-specific salary data, refer to the BCBA vs ABA salary resource.

What are the common challenges faced by ABA professionals?

ABA professionals often encounter a multifaceted landscape that demands adaptability and continuous learning. They must navigate shifting regulatory requirements and maintain certification standards while balancing direct client care with administrative responsibilities. Furthermore, applying evidence-based practices across diverse client populations and adapting to evolving telehealth environments place an emphasis on ongoing professional development. Many practitioners mitigate these challenges by engaging in collaborative networks and seeking additional training opportunities, such as PsyD online programs psychology, to enhance their clinical and operational strategies.

What are the advanced education options after a master’s in ABA?

For professionals aiming to expand their expertise beyond a master’s in ABA, pursuing an advanced degree can open additional career pathways in academic research, clinical leadership, and specialized practice. Exploring doctoral programs, such as PsyD degrees, can provide opportunities to deepen clinical competencies and develop innovative intervention strategies. Evaluating program accreditation, curriculum focus, and practical training opportunities is essential to ensure a smooth transition into roles that require higher qualifications. For cost-effective pathways in doctoral studies, consider options like the cheapest PsyD programs, which can offer flexibility and value while maintaining academic rigor.

Can an accelerated degree enhance my ABA career trajectory?

Accelerated degree programs offer a streamlined curriculum designed to fast‐track skill development and practical experience. By integrating comprehensive coursework with early hands-on training, these programs help graduates enter the workforce sooner while maintaining educational rigor. Notably, programs such as the fastest degree in psychology demonstrate how condensed study plans can meet industry demands without compromising quality. This approach not only reduces time-to-career but also provides a competitive advantage in emerging ABA roles by aligning academic learning with evolving practice standards.

How can ABA support forensic psychology practices?

Advanced behavioral analysis methodologies offer significant value within forensic settings by informing behavioral risk assessments and tailoring correctional interventions. Integrating ABA techniques can enhance evidence-based strategies used in legal and rehabilitation contexts, contributing to improved decision-making in challenging environments. For professionals seeking to combine these disciplines, exploring forensic psychology graduate programs online may provide a pathway to align behavioral expertise with forensic applications.

What skills are essential for a successful ABA career?

ABA professionals must combine strong analytical capabilities with exceptional communication skills to assess behavioral data and implement effective intervention plans. Precision in data collection, problem-solving, and critical thinking are fundamental to developing customized strategies for diverse client needs. Equally important is the ability to collaborate effectively with multidisciplinary teams in clinical, educational, and organizational settings to ensure cohesive and client-centered service delivery.

Developing empathy and cultural competence enhances rapport with clients and promotes ethical, personalized care. Time management, adaptability, and a commitment to continuous learning further enable professionals to navigate evolving methodologies and technological advancements within the field. For those considering a complementary specialization, exploring options such as a cheap MFT degree online can broaden expertise and support holistic client outcomes.

Can ABA Accelerate My Transition to a Counseling Career?

ABA expertise provides practitioners with advanced behavioral techniques that can be highly beneficial in counseling settings. Leveraging a foundation in behavior modification and data-driven intervention strategies, professionals can enhance client rapport and treatment outcomes when transitioning to counseling roles. Additionally, obtaining supplementary licensure or certifications may be streamlined due to the analytical skills honed in ABA training. For a detailed exploration of accelerated pathways, check out resources on how long to become a counselor.

Do you need to be board-certified to work in ABA?

No, you do not need to be board-certified to work in many roles within the field of Applied Behavior Analysis (ABA). However, board certification as a BCBA (Board Certified Behavior Analyst) is often required for higher-level positions and to supervise others in the field.

Here’s a breakdown of what’s typically required:

For Entry-Level Positions: Jobs like ABA therapist, behavior technician, or Registered Behavior Technician (RBT) do not require BCBA certification. These roles generally require less formal education (such as a high school diploma or a bachelor’s degree), along with specific training and supervision in ABA techniques. These positions often focus on implementing behavior intervention plans under the supervision of a certified BCBA.
For Higher-Level Roles: If you want to be responsible for developing and overseeing behavior intervention programs, supervising staff, or providing clinical services, you’ll generally need to be board-certified as a BCBA. This certification demonstrates that you have advanced knowledge and expertise in ABA and allows you to practice independently in a clinical or educational setting.

What is the role of ABA in school settings?

The role of Applied Behavior Analysis (ABA) in school settings is to help improve the educational outcomes of students, particularly those with autism spectrum disorder (ASD), behavioral disorders, and learning disabilities. In addition, professionals in this field may find that their expertise can lead to a lucrative career, with a competitive child and adolescent psychologist salary depending on their role and location, especially if they specialize in forensic psychology. Here's a more detailed look at how ABA is used:

Behavior Intervention and Management: ABA is often used to manage challenging behaviors in students. This can include behaviors such as aggression, non-compliance, or self-injury. Using ABA strategies, educators and specialists can implement behavior intervention plans (BIPs) that aim to reduce problematic behaviors and teach alternative, more appropriate behaviors.
Skill Development: ABA is used to teach students essential skills that can help them succeed academically and socially. This includes skills such as following directions, initiating conversations, reading comprehension, and mathematical concepts. By breaking tasks into smaller, manageable steps and using reinforcement, ABA helps students master these skills at their own pace.
Social Skills and Peer Interaction: One of the key focuses of ABA in schools is to improve social skills for students, especially those with ASD. ABA can help students learn appropriate ways to interact with peers, understand social cues, and engage in group activities. This includes teaching turn-taking, sharing, making eye contact, and how to respond to social interactions.
Individualized Education Programs (IEPs): ABA is frequently incorporated into Individualized Education Programs (IEPs) for students with special needs, including those with autism or other developmental disorders. For example, ABA techniques can help children improve their communication skills or develop social skills that support better interaction with peers and teachers.

What is the job outlook for board-certified behavior analysts?

The job outlook for BCBAs is strong and continues to improve as demand for Applied Behavior Analysis (ABA) services grows. According to the U.S. BLS, the demand for behavioral disorder counselors is expected to increase by 19% from 2023 to 2033. As of 2023, there are 449,800 substance abuse, behavioral disorder, and mental health counselors, and by 2033, the number is expected to reach 534,300. Although different from BCBAs, behavior disorder counselors are similar in that they both work to address behavioral and mental health challenges.

This growth is primarily driven by the increasing recognition of ABA as an effective intervention for individuals with autism spectrum disorder (ASD), developmental disabilities, and a range of other behavioral and mental health challenges. Furthermore, the increased recognition of ABA's effectiveness, along with expanding certification requirements, such as those for addiction counselor certification, ensures that the need for BCBAs will remain strong in the coming years. The chart below shows the employment projections data for substance abuse, behavioral disorder, and mental health counselors from 2023 to 2033.

Here’s what graduates have to say about their master’s in applied behavioral analysis degree

+Earning my Master's in Applied Behavior Analysis has opened doors I never imagined. Not only did I gain the knowledge and skills to make a real difference in people’s lives, but I also developed the confidence to lead and create positive change in various therapeutic settings. It’s incredibly fulfilling to see the impact I can have on individuals and families." – Coleen

"The Master's in ABA program transformed how I approach challenges in both my personal and professional life. The ability to use data-driven techniques to help individuals with autism and other developmental disorders has been deeply rewarding. I now feel empowered to contribute meaningfully to my community." – Kyle

"Studying for my Master’s in ABA gave me a deep understanding of behavioral science that I could immediately apply in real-world settings. The program not only enhanced my career opportunities but also gave me a sense of purpose as I work with individuals to improve their quality of life. It’s the most fulfilling work I’ve ever done." – Emily

Key Findings

A master’s degree in applied behavior analysis usually takes around two years to complete full-time.
Board-certified behavior analysts in the U.S. have an average annual salary of around $89,075.
Aspiring BCBA need to complete either supervised fieldwork for 2,000 hours or concentrated supervised fieldwork for 1,500 hours.
There are 59,976 BCBA working in the U.S. based on statistics from 2024.
The demand for behavior disorder counselors, along with substance abuse and mental health counselors is expected to increase by 19% over the next decade.

Other things you should know about getting a master’s in ABA

Can ABA be used in addiction treatment and rehabilitation?

Yes, Applied Behavior Analysis (ABA) can be effectively used in addiction treatment and rehabilitation. ABA principles, such as positive reinforcement and behavior modification, are employed to help individuals change maladaptive behaviors associated with substance abuse, enhance coping skills, and reduce triggers that lead to relapse. Through structured interventions, individuals can learn healthier habits, manage cravings, and develop strategies for maintaining sobriety. ABA also plays a crucial role in motivational enhancement, helping clients set and achieve personal goals for recovery, making it a valuable tool in both individual and group therapy settings in addiction treatment programs.

How do you maintain BCBA certification through continuing education?

To maintain BCBA certification, professionals must complete continuing education by earning supervised experience and professional development hours. BCBAs are required to complete 32 hours of continuing education every 2 years, including specific requirements such as 4 hours of ethics training and supervision-related content. These hours can be fulfilled through workshops, online courses, conferences, or other relevant training programs that are approved by the Behavior Analyst Certification Board (BACB). Additionally, BCBAs must submit a recertification application and comply with supervision requirements to ensure their knowledge and skills stay up to date with current best practices in the field of behavior analysis.

Can you become a researcher with a master’s in applied behavior analysis?

Yes, with a Master’s in Applied Behavior Analysis (ABA), you can pursue a career in research within the field of behavior analysis. Many graduates use their advanced degree to contribute to research in areas such as autism, developmental disabilities, or behavior modification techniques. Although a doctorate is typically required for advanced academic research roles, a master’s degree in ABA equips you with the knowledge and skills necessary to conduct studies, analyze data, and contribute to scholarly publications. Graduates can also work as research assistants or collaborate with other professionals in clinical trials, program development, and the evaluation of behavioral interventions in various settings like universities, healthcare facilities, and private research firms.

How do ABA professionals attract private clients?

ABA professionals attract private clients by building a strong reputation and demonstrating their expertise in the field. Many professionals use word-of-mouth referrals from satisfied clients, as well as networking within local communities, schools, and healthcare organizations. Additionally, having a professional online presence, such as a well-designed website or active social media profiles, can help attract potential clients. Offering free consultations, providing informative resources, or hosting workshops on behavioral topics can also help increase visibility and establish trust. Building relationships with other healthcare providers and educators is another effective strategy, as they can refer clients in need of ABA services.