Zoho Analytics Review 2025: Pricing, Features, Pros & Cons, Ratings & More

Zoho Analytics is a self-service business intelligence (BI) and analytics platform designed to help users analyze data, create visualizations, and derive insights without requiring extensive technical skills. It is part of the broader Zoho suite of applications, offering tools that cater to various business needs. Expect to find detailed information about this particular platform, including its core features, performance, and overall quality, in this  Zoho Analytics review. 

What’s new in Zoho Analytics?

Recent updates to Zoho Analytics bring several new features and improvements to enhance user experience and functionality. Below are some of the latest Zoho Analytics features:

HyperSQL - Live Connect

Zoho Analytics now supports Live Connect for HyperSQL databases, allowing users to establish a direct, real-time connection for data analysis. This feature enables immediate querying and insights without the need for data duplication or periodic uploads, streamlining the analytics process.

Auto Merge of User Filters

The dashboard functionality has been enhanced with Auto Merge of User Filters. Previously, users had to manually map columns for filters; now, the system automatically merges columns of the same type when added to the user filter tab. This update simplifies dashboard management and boosts user efficiency when analyzing data.

Reports - Dependent Field Movement

Zoho Analytics has removed restrictions on moving dependent columns within reports. Users can now freely rearrange columns, offering greater flexibility in report customization and making it easier to organize data for specific analytical needs.

Enhanced AI Features

The integration of Open AI has been improved, allowing Zoho Analytics to share table data models with the Formula Suggester. This update helps users generate more relevant formulas tailored to their queries, enhancing the overall analytical experience.

Effortless Cloud Data Connection

A new feature allows users to connect to cloud-hosted data without requiring IP address allow-listing. This improvement simplifies access to data in private networks and enhances connectivity for users working with cloud applications.

Smarter Conditional Formatting

Zoho Analytics now offers smarter conditional formatting that lets users apply formatting rules based on values from other columns in pivot tables. This feature allows for more dynamic visualizations and comparisons across related data points.

New Chart Types and Visualization Enhancements

Several new chart types, including Sunburst and Conversion Bar charts, have been added to improve data visualization. These new options provide users with more tools to effectively present complex datasets and track performance metrics.

How to Choose the Right BI Solution for Your Business

Selecting the right business intelligence (BI) tool requires a strategic approach to ensure it aligns with your organization's unique requirements. Here are key considerations to guide your decision-making process:

1. Evaluate Your Business Needs: Outline specific goals you aim to achieve with BI software, such as enhancing data connectivity, improving operational efficiency, or gaining predictive insights. Understanding these objectives helps you identify software features crucial for your operations.
2. Scalability and Flexibility: Choose a solution that can grow with your business. Whether you're a small business seeking basic dashboards or a large enterprise needing advanced analytics, scalability ensures the software remains valuable as your data needs expand.
3. Integration Capabilities: Ensure the BI platform supports seamless integration with existing tools used in your organization, such as CRM, ERP, or cloud storage. This interoperability streamlines workflows and data management.
4. Ease of Use: A user-friendly interface with minimal learning curves can enhance adoption rates within your team. Drag-and-drop features and customizable dashboards are key functionalities to look for.
5. Cost and ROI: Assess the pricing plans of BI tools and weigh them against their capabilities. Choose a solution that delivers robust analytics without exceeding your budgetary constraints.
6. Security Features: With data security being paramount, opt for software with robust governance frameworks, role-based access controls, and compliance with regulations such as GDPR or HIPAA, depending on your industry.
7. Explore BI Software Options: For a comprehensive list of BI software examples suited to a variety of business requirements, refer to BI software examples.

By focusing on these factors, businesses can streamline their selection process and identify a BI tool that maximizes the value of their data while fostering informed decision-making.

What Are the Opportunities for Integration with Other Business Tools and Systems?

Effective business intelligence solutions like Zoho Analytics should seamlessly integrate with other critical business systems to provide a unified view of operations. This includes integration with CRM systems, marketing automation tools, ERP systems, and even cloud based LMS platforms to ensure comprehensive data analysis and informed decision-making across all facets of the business. By integrating with these systems, businesses can leverage data from multiple sources, enhance collaboration, and drive strategic initiatives forward with precision and clarity.

Zoho Analytics pricing is tailored to different user needs, ranging from free options to comprehensive enterprise solutions. Here’s the breakdown of Zoho Analytics pricing plans: 

Always Free - $0 

• 2 users
• 10,000 rows
• 5 workspaces 

Basic - $30 per month 

• 2 users
• Add-on viewers
• 0.5M rows
• Unlimited reports & dashboards
• 75+ visualization options
• Pre-built reports
• Unlimited workspaces

Standard - $60 per month 

• 5 users
• Add-on viewers
• 1M rows
• Unlimited reports & dashboards
• 75+ visualization options
• Pre-built reports
• Unlimited workspaces

Premium - $145 per month 

• 15 users
• Add-on viewers
• 5M rows
• Unlimited reports & dashboards
• 75+ visualization options
• Pre-built reports
• Unlimited workspaces

Enterprise - $575 per month 

• 50 users
• Add-on viewers
• 50M rows
• Unlimited reports & dashboards
• 75+ visualization options
• Pre-built reports
• Unlimited workspaces

Zoho Analytics stands out in the business intelligence and data analytics market due to its user-friendly interface, affordability, and seamless integration with other Zoho products. To provide you with a more comprehensive and fair assessment, this Zoho Analytics review includes the pros and cons of using the software.

• Collaboration Features: Users can easily share reports and dashboards with team members, promoting real-time feedback and collaborative decision-making.
• Predictive Analytics: Zoho Analytics offers predictive analytics tools that help businesses forecast trends and make proactive, data-driven decisions.
• Automation: The tool automates many aspects of the reporting process, saving time and reducing the risk of errors in data handling.

• Steep Learning Curve: While user-friendly, new users may struggle to fully leverage all features due to the complexity of some functionalities.
• Limited Advanced Features: Compared to some competitors, Zoho Analytics lacks certain advanced features, such as machine learning capabilities and extensive customization options.
• Performance Issues with Large Datasets: Some users who wrote Zoho Analytics review have reported slow performance when working with large datasets, which can impact productivity during critical analysis tasks.

In this section of our Zoho Analytics review, we will introduce the core features of the software that help organizations analyze data, create visualizations, and derive insights. 

Data Connectivity

Zoho Analytics supports seamless data integration by allowing users to connect and blend data from over 500 sources, including databases, cloud storage, business applications, and files. This broad connectivity ensures comprehensive analysis across various platforms.

Data Preparation and Management

The platform includes a powerful data preparation studio, enabling users to clean, transform, and enrich their data before analysis. With over 250 built-in functions, users can build visual data pipelines that ensure high-quality data for reporting and visualization.

Advanced Data Visualization

Zoho Analytics offers more than 50 visualization types, including charts, maps, and dashboards. The drag-and-drop interface allows users to create interactive reports that clearly communicate insights through compelling visual formats.

AI-Powered Insights

With Zia, Zoho’s AI assistant, users can ask questions in natural language and receive automated insights in the form of reports and narratives. Zia also provides predictive analytics features, such as anomaly detection and multivariate forecasting, to enhance decision-making.

Collaboration Tools

The platform facilitates collaborative analytics by enabling users to easily share reports and dashboards. Fine-grained access control ensures teams can work together while maintaining data security.

Customizable Dashboards

Users can create personalized dashboards that aggregate multiple reports into a single view. This feature allows real-time monitoring of key performance indicators (KPIs) and other critical metrics.

Mobile Accessibility

Zoho Analytics provides mobile apps that allow users to access their dashboards and reports on the go. The mobile interface is optimized for smooth performance, ensuring a seamless experience on any device.

Extensibility

Some users in Zoho Analytics reviews mentioned that they can build custom connectors using the platform's no-code connector builder, enhancing its flexibility to meet specific business needs. It also supports integration with other Zoho applications and external services.

Data Governance

The platform includes robust data governance features, such as audit history tracking, IP restrictions for workplace access, and user management tools, ensuring compliance with organizational policies.

This Zoho Analytics review will discuss how different users can benefit from using the platform. 

Data-Driven Decision Making

Zoho Analytics enables businesses to make informed decisions by providing real-time data insights. By visualizing and analyzing data from multiple sources, organizations can identify trends and patterns, allowing them to make strategic choices that align with market demands and operational goals.

Cost-Effectiveness

Zoho Analytics offers a competitive pricing model with various tiers, including a free plan, making it an affordable solution for businesses of all sizes. This allows companies to access powerful analytics tools without incurring significant costs.

User-Friendly Interface

With its clean and intuitive drag-and-drop interface, Zoho Analytics allows users—regardless of their technical expertise—to easily create reports, dashboards, and visualizations. This simplicity facilitates quick adoption across teams and boosts productivity.

Comprehensive Data Integration

Zoho Analytics integrations have over 500 data sources, including databases, cloud services, and business applications. This feature enables users to consolidate data from multiple platforms into a unified view, providing a complete picture of business performance.

Advanced Analytics Capabilities

The platform includes advanced features such as predictive analytics, trend analysis, and automated insights through its AI assistant, Zia. These capabilities help users uncover deeper insights and make proactive decisions based on data trends.

Collaboration Features

Zoho Analytics supports efficient collaboration by allowing users to securely share reports and dashboards with team members and stakeholders. Fine-grained access control ensures sensitive information is only available to authorized personnel, improving data governance.

Mobile Accessibility

As a cloud-based solution, Zoho Analytics reviews reported that the platform allows users to access their dashboards and reports anytime, from any device. This flexibility is especially beneficial for remote teams or businesses with mobile workforces.

Scalability

Zoho Analytics is designed to scale with your business. According to some Zoho Analytics reviews, the platform’s architecture can handle increasing volumes of data and user demands without compromising performance, making it suitable for growing organizations.

Robust Security Features

The platform prioritizes data security with role-based access controls and comprehensive governance frameworks. These measures ensure sensitive business information is protected while remaining accessible to authorized users.

Zoho Analytics is flexible and has robust capabilities. In this section of our  Zoho Analytics review, we list down the primary industries and business types that utilize  Zoho Analytics: 

Small and Medium Enterprises (SMEs): According to some Zoho Analytics reviews, the platform is an ideal solution for small and medium businesses due to its affordability and ease of use. These businesses utilize the platform for data analysis, reporting, and visualization without requiring extensive IT support. If you're looking for the best LMS for small business, explore our site for more information. 

E-commerce: E-commerce businesses use Zoho Analytics to track sales performance, customer behavior, and inventory levels. Integration with platforms like Shopify allows them to generate quick insights, optimizing operations and marketing strategies.

Healthcare: Healthcare organizations rely on Zoho Analytics to manage patient data, analyze treatment outcomes, and improve operational efficiency. The platform’s ability to visualize complex datasets aids healthcare providers in making data-driven decisions to enhance patient care.

Finance and Banking: Financial institutions use Zoho Analytics for financial reporting, risk assessment, and regulatory compliance. The platform’s advanced analytics features help these organizations analyze large volumes of financial data with ease and accuracy. Accounting software companies use Zoho Analytics to track financial performance, generate detailed reports, and gain insights into key metrics. The platform’s robust analytics capabilities allow these companies to streamline financial data analysis and enhance decision-making processes.

Manufacturing: Manufacturers turn to Zoho Analytics to track production metrics, monitor supply chain performance, and oversee quality control processes. This data-driven approach enables them to boost efficiency and reduce operational costs.

Marketing Agencies: Digital marketing agencies leverage Zoho Analytics to analyze campaign performance, measure ROI, and track customer engagement. The platform’s reporting tools help agencies provide clients with detailed insights into marketing effectiveness.

Retail: Retailers benefit from Zoho Analytics by analyzing sales trends, customer preferences, and inventory management. This insight helps optimize stock levels and enhance customer experiences. Meanwhile, if you’re interested in inventory management system, explore our site to know more about it. 

Information Technology: IT companies use Zoho Analytics to track project progress, monitor IT service performance, and analyze help desk operations. Integration with other IT tools further strengthens their data analysis capabilities.

Education: Educational institutions employ Zoho Analytics to evaluate student performance, assess course effectiveness, and measure operational efficiency. These insights support decision-making to improve educational outcomes. Top LMS platforms leverage Zoho Analytics to assess student progress, track course effectiveness, and optimize learning outcomes. By integrating data from various sources, these platforms gain valuable insights that help improve course delivery and enhance overall educational experiences.

Non-Profit Organizations: Non-profits use Zoho Analytics to track fundraising efforts, donor engagement, and program effectiveness. The platform’s insights help organizations allocate resources more effectively and demonstrate impact to stakeholders.