Yespo is an omnichannel customer data platform (CDP) designed to help businesses engage their audiences through multiple marketing channels seamlessly. It combines customer data collection, segmentation, and campaign orchestration into one system, enabling businesses to deliver highly personalized messages across email, SMS, Viber, web push, mobile push, in-app notifications, and more.
By centralizing customer data, Yespo allows companies to create targeted, behavior-based marketing campaigns that increase conversions and retention. The platform supports AI-powered product recommendations, triggered messages, and no-code campaign automation, helping marketers engage customers without technical overhead.
Yespo is suitable for businesses of all sizes, from e-commerce platforms and marketplaces to retailers, ticket operators, and travel companies. Its omnichannel focus ensures that brands can reach users wherever they are, while its analytics and reporting tools provide actionable insights for optimizing marketing strategies.
What's New in Yespo?
Recently, Yespo has focused on enhancing omnichannel automation and AI-powered personalization. The platform now supports more granular behavior-based segmentation, allowing marketers to deliver tailored campaigns across all integrated channels.
The update also introduced improved product recommendation algorithms, which analyze user behavior in real-time to increase average order value and customer engagement. Additionally, Yespo’s drag-and-drop editors for email, push, and in-app messages have been optimized for speed and responsiveness, making it easier to create campaigns without technical expertise.
Other enhancements include multilingual campaign support, deeper analytics dashboards, and expanded integration options for CRM and e-commerce systems. These improvements strengthen Yespo’s position as a comprehensive, data-driven CDP for modern marketing teams.
How Much Does Yespo Cost?
Yespo: Top Customer Data Platforms (CDP)
4 / 5
Yespo offers customizable pricing plans tailored to different business needs and message volumes. Each plan provides access to a comprehensive set of omnichannel and CDP features, with higher tiers offering more advanced capabilities.
Basic CDP Plan - $0/month
Basic CDP Plan for 100,000 contacts
Professional CDP Plan - $349/month
Professional CDP Plan for 100,000 contacts
Universum CDP Plan - $799/month
Universum CDP Plan for 100,000 contacts
Email
SMS
Viber
Telegram-bot
Web Push
App Inbox
Widgets and Subscription forms for websites
Mobile Push
In-App Push
Add-ons for Basic and Professional CDP Plans
Channels of Communication
Email - $229
SMS - $80
Viber - $80
Web Push - $80
App Inbox - $80
Widgets and Subscription forms for websites - $80
Telegram-bot - $80
Mobile Channels of Communication
Mobile Push - $160
In-App Push - $80
AI Personalization
Website Product Recommendations - $399
Mass Email Product Recommendations - $80
What Sets Yespo Apart
Yespo stands out in the crowded Customer Data Platform (CDP) market by combining omnichannel reach, AI-driven personalization, and no-code campaign automation. These capabilities enable businesses to deliver highly targeted, behavior-based campaigns while streamlining workflow and maximizing engagement.
Unified Omnichannel Platform
Yespo integrates multiple marketing channels—including email, SMS, Viber, web push, mobile push, and in-app notifications—into a single interface. This allows marketers to coordinate campaigns across channels without switching between multiple tools, saving time and ensuring consistency.
AI-Powered Personalization
Yespo uses machine learning to provide real-time product recommendations and behavioral targeting. This helps businesses increase conversion rates, average order value, and customer retention by delivering the right message to the right audience at the right time.
No-Code Automation
Campaigns can be designed and deployed without programming skills using Yespo’s drag-and-drop editors. Marketers can create triggered workflows, recurring campaigns, and complex segmentation effortlessly, reducing dependency on IT teams.
Global and Multilingual Support
Yespo allows campaigns to be delivered in multiple languages and currencies, making it suitable for international brands. This ensures a consistent, localized experience for customers across different regions.
Comprehensive Analytics and Insights
The platform provides robust dashboards to monitor engagement, conversions, revenue impact, and ROI. Marketers can analyze performance in real time and adjust campaigns quickly for better results.
By combining these strengths, Yespo enables businesses to deliver data-driven, personalized marketing at scale while maintaining operational efficiency and improving customer engagement across all channels.
Yespo Pros
Yespo provides a powerful suite of features designed to help businesses create personalized, data-driven marketing campaigns across multiple channels. Its flexibility, AI-powered tools, and ease of use make it an attractive choice for businesses looking to scale their marketing efforts. Here are the main benefits of using Yespo:
Omnichannel Marketing in One Platform
Yespo enables businesses to reach customers through email, SMS, Viber, web push, mobile push, and in-app notifications—all from one interface. This eliminates the need to manage multiple platforms, ensuring consistency across messaging and saving valuable time for marketing teams.
Advanced AI Personalization
Yespo’s AI-driven product recommendations and behavioral targeting help businesses increase conversions by showing relevant content to the right customers at the right time. This level of personalization improves customer satisfaction and drives higher sales.
No-Code Campaign Automation
Yespo makes it easy for marketers to automate campaigns without needing any coding knowledge. The drag-and-drop campaign builder allows businesses to set up complex workflows, triggered messages, and recurring emails in just a few steps, making it accessible to teams without technical expertise.
Granular Segmentation for Targeted Campaigns
With Yespo, businesses can segment their audience based on a variety of behaviors, including browsing history, purchase activity, and engagement levels. This allows for highly targeted marketing efforts that drive better results, such as increased open rates and click-throughs.
Comprehensive Analytics and Reporting
Yespo’s real-time dashboards provide insights into campaign performance, customer engagement, and revenue impact. These analytics help businesses make data-driven decisions, refine their strategies, and optimize their campaigns for maximum ROI.
Yespo Cons
While Yespo is a powerful omnichannel marketing platform, there are a few limitations that businesses should consider before committing. Understanding these drawbacks can help ensure the platform aligns with your specific needs and goals.
Dependence on Add-Ons for Advanced Features
Some of Yespo's more advanced features, like AI-powered personalization and additional reporting tools, are available as add-ons. This means businesses may need to purchase extra features depending on their needs, which could increase the overall cost of using the platform.
Pricing Changes Based on Add-On Features
While Yespo offers flexible pricing, the overall cost can increase significantly depending on the add-ons and additional features you choose. Businesses looking for advanced capabilities such as AI-powered recommendations, enhanced reporting, or multi-channel features may find that the total cost of using the platform grows as they scale up. This pricing structure can make it difficult to predict costs upfront, especially for businesses with evolving needs.
Learning Curve for New Users
While Yespo is user-friendly, some of its more advanced features, such as complex segmentation and campaign automation, may require time for new users to master. Businesses with teams unfamiliar with marketing automation tools may need additional training or onboarding to make the most of the platform.
Limited Third-Party Integrations
Yespo supports several popular integrations, but compared to some larger competitors, its list of third-party integrations is somewhat limited. Businesses with a diverse tech stack may find it challenging to integrate Yespo with certain tools or CRM platforms.
Despite these drawbacks, Yespo’s advanced features, AI-driven personalization, and omnichannel capabilities make it an excellent choice for businesses looking to streamline their marketing efforts and improve customer engagement.
Yespo Core Features
Yespo: Top Customer Data Platforms (CDP)
4 / 5
Yespo is packed with powerful features that enable businesses to create personalized, data-driven campaigns across multiple marketing channels. These tools are designed to help businesses engage their customers more effectively, optimize marketing strategies, and improve overall ROI. Below are some of the core features that make Yespo an all-in-one solution for modern marketing teams.
Omnichannel Campaign Management
Yespo allows businesses to manage campaigns across email, SMS, Viber, web push, mobile push, and in-app notifications from a single platform. This unified approach ensures consistent messaging across all channels, reducing the need for multiple tools. Marketers can orchestrate complex, cross-channel campaigns that engage customers wherever they are most active, driving higher engagement and conversions.
AI-Powered Product Recommendations
Yespo uses artificial intelligence to deliver personalized product recommendations to users based on their behavior, preferences, and past purchases. This feature enhances customer experience by showing relevant products, increasing the likelihood of a purchase. By automating product suggestions in real-time, businesses can maximize sales and improve customer satisfaction without manual intervention.
Behavior-Based Segmentation
With Yespo, businesses can segment their audiences based on detailed behavioral data, such as browsing history, cart abandonment, or past interactions. This advanced segmentation allows businesses to target the right customers with highly personalized content and offers, increasing engagement and conversion rates. Whether you’re trying to recover abandoned carts or re-engage lapsed customers, Yespo’s segmentation makes it easier to drive meaningful results.
No-Code Automation & Campaign Builder
Yespo’s intuitive drag-and-drop campaign builder allows businesses to automate marketing processes without needing coding expertise. Marketers can easily create triggered campaigns, schedule messages, and set up recurring emails to save time and effort. This no-code approach ensures that even teams with limited technical knowledge can design and deploy sophisticated campaigns with ease.
Multilingual & Multi-Currency Support
Yespo enables businesses to deliver personalized campaigns in multiple languages and currencies, making it an ideal solution for international companies. Whether you’re catering to customers in different regions or working with diverse linguistic groups, Yespo ensures your messages are tailored and accessible. This feature enhances global reach and improves the customer experience for international audiences.
Real-Time Analytics & Reporting
Yespo provides comprehensive analytics and reporting dashboards that give businesses real-time insights into campaign performance, customer behavior, and overall ROI. Users can track engagement metrics, such as open rates, click-through rates, and conversions, and use this data to adjust campaigns and optimize results. By making data-driven decisions, businesses can improve their marketing strategies and achieve better outcomes.
Benefits of Using Yespo
Yespo offers a suite of tools that empower businesses to streamline marketing efforts, engage customers effectively, and increase conversions. By utilizing the core features, businesses can unlock new levels of personalization, efficiency, and scalability in their marketing strategies.
Enhanced Customer Engagement
With Yespo’s omnichannel approach, businesses can engage their customers on multiple platforms—email, SMS, push notifications, and more—all with personalized messages based on real-time behavior. This consistent and tailored outreach helps keep customers engaged across touchpoints, leading to higher retention and increased interaction with campaigns.
Increased Conversions & Sales
Yespo’s AI-powered product recommendations ensure that customers see the most relevant products based on their browsing and purchasing history. By offering personalized suggestions, businesses can drive more conversions, increase average order values, and encourage repeat purchases, all of which contribute to sustained revenue growth.
Time & Effort Savings through Automation
The platform’s no-code automation capabilities enable marketers to automate routine tasks like follow-up emails, cart recovery messages, and product recommendations. This frees up valuable time for marketing teams, allowing them to focus on strategy and creative work instead of manual execution. The streamlined process also reduces the risk of human error, ensuring that campaigns run smoothly.
Data-Driven Insights for Smarter Decisions
Yespo’s analytics and reporting features provide businesses with real-time performance data, allowing them to track engagement, conversions, and other key metrics. These insights enable businesses to adjust campaigns on the fly, optimize messaging, and make informed decisions to improve future campaigns. With data at their fingertips, businesses can refine their strategies for maximum impact.
Global Reach with Multilingual & Multi-Currency Support
For businesses targeting international customers, Yespo’s multilingual and multi-currency features allow for seamless communication with global audiences. Whether catering to different languages or managing transactions in various currencies, businesses can enhance the customer experience and grow their global presence without operational barriers.
Scalability for Growth
Yespo’s flexible plans and add-on features allow businesses to scale their marketing operations as they grow. From small businesses to large enterprises, Yespo supports high-volume campaigns, complex segmentation, and personalized messaging at scale. As businesses expand, Yespo grows with them, providing the tools necessary to manage and engage larger customer bases.
What Business Types Use Yespo?
Yespo caters to any business seeking to combine customer data management with omnichannel marketing to drive engagement and revenue.
E-Commerce Retailers: Automate promotions and personalized recommendations to increase online sales.
Marketplaces: Engage buyers and sellers with targeted campaigns across multiple channels.
Travel Platforms: Retain users and increase bookings with triggered messages and product suggestions.
Ticket Operators & Event Platforms: Boost ticket sales and reduce abandoned transactions through push notifications and SMS alerts.
Subscription-Based Services: Create personalized campaigns for customer acquisition, renewal reminders, and churn prevention.
Financial Services: Engage customers with personalized offers, account updates, and educational content via email, SMS, and mobile push notifications.
International Brands & Marketplaces: Target customers in different regions through multilingual and multi-currency support.
Best 5 Alternatives to Yespo
While Yespo offers a robust platform for omnichannel marketing and customer data management, several alternatives offer similar or complementary capabilities. Here are five noteworthy options:
1. Klaviyo
Klaviyo is a popular email marketing platform that also includes powerful automation and segmentation features. It’s especially effective for e-commerce businesses, offering deep integration with platforms like Shopify and WooCommerce. Klaviyo excels in behavior-driven email campaigns and analytics, making it a great choice for businesses looking for targeted, data-driven email marketing.
2. Braze
Braze is an advanced customer engagement platform with a strong focus on omnichannel marketing. It supports push notifications, in-app messaging, email campaigns, and more, allowing businesses to engage users seamlessly across multiple touchpoints. With AI-driven personalization and in-depth analytics, Braze is ideal for large enterprises that need robust customer engagement and retention strategies.
3. Iterable
Iterable is a cross-channel marketing automation platform that focuses on improving customer engagement through personalized campaigns. It offers email, SMS, push notifications, and more, with powerful segmentation, targeting, and workflow automation features. Iterable is ideal for growing businesses that need to integrate marketing efforts across multiple channels while maintaining a high level of personalization.
4. Omnisend
Omnisend is an omnichannel marketing automation platform designed for e-commerce businesses. It integrates email, SMS, and push notifications into a unified platform, providing a simple yet powerful solution for marketing automation. With pre-built workflows, segmentation tools, and detailed analytics, Omnisend helps businesses increase conversions and customer loyalty.
5. Exponea
Exponea, now part of Bloomreach, is an AI-powered customer engagement platform that allows businesses to deliver personalized experiences across channels. It integrates deeply with e-commerce systems and offers tools for customer segmentation, real-time personalization, and automated workflows. Exponea is especially valuable for enterprises looking to scale their marketing efforts with sophisticated AI-driven strategies.
Frequently Asked Questions (FAQs)
What is Yespo used for?
Yespo is an omnichannel customer data platform (CDP) designed to help businesses create personalized, behavior-driven marketing campaigns across multiple channels such as email, SMS, Viber, web push, and in-app notifications. It enables companies to target the right audience at the right time, increasing engagement and conversions.
Does Yespo support automated marketing campaigns?
Yes, Yespo provides no-code campaign automation tools, allowing businesses to set up triggered messages, recurring campaigns, and personalized workflows. This reduces the need for manual intervention, making it easier for marketing teams to deliver timely and relevant messages to customers.
Can Yespo be used for international marketing?
Yespo supports multilingual and multi-currency campaigns, making it an excellent choice for businesses targeting international customers. It ensures that companies can send localized messages in the appropriate language and currency for each region.
Does Yespo offer analytics and reporting?
Yes, Yespo provides detailed analytics dashboards that allow businesses to track engagement, conversions, and revenue across all marketing channels. These insights help businesses optimize their campaigns for better results and make data-driven decisions.
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comparison across key metrics. This approach focuses on the most critical aspects that affect user
experience, functionality, and business value. The following metrics—general features, cost, customer
service, integrations, and mobile support—are evaluated to provide a holistic view of each software
solution’s strengths and weaknesses. These metrics are selected based on their direct impact on software
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General Features (40%)
This metric evaluates the core functionalities and tools the software offers. It involves
assessing the comprehensiveness of the features, their relevance to the target users, and the
ease of use. This is important because robust and well-designed features determine the
software’s overall utility and efficiency in solving user problems.
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This evaluates the responsiveness, quality, and availability of customer support, including
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Mobile Support (15%)
Mobile support assesses the software’s functionality and performance on mobile devices,
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mobile support is critical to ensure users can access and utilize the software effectively,
regardless of location.