Mention Review 2025: Pricing, Features, Pros & Cons, Ratings & More

Mention is a platform tailored for real-time tracking of online content, enabling companies to monitor keywords across social media, blogs, news outlets, and forums. This capability is essential for businesses seeking to maintain awareness of their public image and competitive landscape. The system continuously scans the internet based on user-defined queries, allowing users to focus on specific terms such as brand or product names, hashtags, or competitors, with options to filter by language, source, and region.

One of the key strengths of Mention lies in its data analysis, which includes sentiment evaluation to determine whether mentions carry positive, negative, or neutral tones. This feature helps organizations understand customer attitudes and general public perception. With the ability to prioritize mentions according to influence or engagement, users can efficiently identify significant conversations and key influencers relevant to their brand monitoring features.

The platform also facilitates team collaboration by allowing mentions to be assigned as tasks, notes to be added, and alerts to be set for important events. Integration with other communication tools streamlines workflow and ensures timely responses. Reporting functions provide customizable summaries of mention volume, sentiment trends, and source breakdowns, which can be shared with stakeholders to support strategic decisions.

Accessible via a web interface and mobile apps, Mention offers users flexibility to stay informed and react promptly from any location. Its comprehensive approach extends beyond brand monitoring, supporting market research, competitor analysis, influencer identification, and crisis management. For companies evaluating software solutions, these features make Mention a versatile choice compared to simpler tools.

Prospective customers interested in enhancing their communication and monitoring capabilities might also find value in exploring a list of the top call center softwares, which can complement Mention’s offerings by improving customer interaction channels and overall service efficiency.

Understanding what is Mention social media tool and how it integrates multiple data sources into actionable insights is crucial for businesses aiming to leverage real-time intelligence and enhance their digital presence.

Mention provides a free trial so users can evaluate the service before making a commitment.

Solo Plan

• Price: $29 per month (billed annually)
• Includes 1 user seat
• 5,000 mentions per month
• 3 active alerts
• Basic analytics and reporting

Pro Plan

• Price: $99 per month (billed annually)
• Up to 3 user seats
• 30,000 mentions per month
• 15 active alerts
• Advanced analytics and reporting
• Team collaboration features

ProPlus Plan

• Price: $199 per month (billed annually)
• Up to 5 user seats
• 70,000 mentions per month
• 30 active alerts
• Priority support
• API access

Enterprise Plan

• Custom pricing
• Unlimited user seats and mentions
• Dedicated account manager
• Custom integrations and onboarding

• Real-time tracking of brand mentions across social media, websites, blogs, and forums
• Supports monitoring in over 40 languages for global brand coverage
• Customizable alerts to filter notifications by keywords, sources, languages, or sentiment
• Sentiment analysis categorizing mentions as positive, negative, or neutral
• Integration with third-party apps like Slack, Zapier, and Google Analytics
• Historical data access for reviewing past mentions and trends over time

• User interface is complex and challenging for beginners to master.
• Limited social media platform integrations compared to competitors.
• Sentiment analysis results can be inconsistent or inaccurate.
• Mobile app offers fewer capabilities than the desktop version.
• Automation features are basic, restricting customization for larger teams.
• Duplicate mention detection is imperfect, causing repeated alerts or clutter.

Mention offers a broad array of capabilities designed to help businesses monitor and manage their presence across multiple media channels. Below are the key features that enable companies to track, analyze, and engage with their audience effectively.

• Social Analytics: Provides in-depth tracking and measurement of brand performance on social media, including engagement, reach, and sentiment over time.
• Social Publishing: Enables scheduling and posting content directly to various social media accounts from within the platform for efficient campaign execution.
• Social Engagement: Facilitates real-time interaction by allowing users to respond promptly to comments, messages, and mentions, maintaining active community communication.
• Broadcast Media Monitoring: Captures brand mentions from TV and radio outlets, extending monitoring beyond digital platforms.
• Online Media Monitoring: Tracks mentions across news sites, blogs, forums, and social networks to offer comprehensive coverage of brand-related content.
• Local Media Coverage: Focuses on mentions in regional outlets, supporting businesses with community or localized reputation management needs.
• National Media Coverage: Aggregates data from country-wide media sources to provide insights on broader market impact and public perception.
• International Media Coverage: Supports monitoring across global media channels, helping brands maintain awareness of their worldwide presence.
• Keyword Targeting: Allows users to set specific keywords and phrases to filter relevant mentions related to their brand or industry topics.
• Custom Feeds and Alerts: Offers tailored feeds and real-time notifications based on user-defined criteria to highlight important mentions or emerging trends immediately.
• Dashboards: Features interactive visual dashboards that consolidate monitoring data for easy analysis of patterns and key metrics.
• Social Measurement: Quantifies and qualifies social media activity with metrics such as share of voice, engagement rates, and competitive benchmarking.
• Influencer Identification: Detects key opinion leaders and influential users within conversations to help brands target and build relationships with relevant influencers.
• Sentiment Analysis: Utilizes natural language processing to classify mentions by positive, negative, or neutral sentiment, aiding in understanding public opinion.
• Social Reporting: Generates detailed reports summarizing social media performance, including trends and campaign effects, suitable for internal or client use.
• Multi-language Support: Enables monitoring and analysis of mentions in multiple languages, accommodating global and diverse audiences.
• Competitive Analysis: Tracks competitors’ mentions and social activity to provide insights into market positioning and strategies.
• Historical Data Access: Grants access to archived monitoring data for trend analysis over extended periods, supporting strategic planning.
• Collaboration Tools: Supports teamwork by allowing shared access to projects, task assignments, and workflow management within the platform.
• API Access: Provides integration options through API to connect Mention’s data with other business systems.
• Mobile App: Offers iOS and Android applications for monitoring and engaging on the move.
• Boolean Search Operators: Supports advanced search queries to refine monitoring criteria and improve data relevance.
• Spam and Irrelevant Content Filtering: Includes filters to reduce noise by excluding spam, ads, and unrelated mentions, enhancing data quality.
• Data Export: Allows exporting monitoring data and reports in formats like CSV or PDF for offline use or presentations.
• Customizable User Interface: Lets users personalize dashboards and views to concentrate on the most pertinent metrics and streams.
• Real-time Monitoring: Tracks mentions instantly as they happen across channels, enabling timely responses and crisis management.
• Topic Clustering: Groups similar mentions into thematic clusters to help identify emerging topics and trends efficiently.
• Integration with Social Media Platforms: Connects with major social networks to support publishing, engagement, and direct data access.
• Alert Prioritization: Prioritizes alerts based on factors like mention volume, sentiment, or source importance to focus on critical updates.

Mention offers a suite of powerful tools designed to elevate how businesses track and engage with online conversations. Below is a focused overview of its core benefits, highlighting how these features cater to diverse organizational needs and improve brand monitoring efficiency.

• Instant Alerts for Real-Time Action: Receive immediate notifications whenever your brand or relevant keywords are mentioned online. This capability enables swift responses to opportunities or emerging issues, crucial for maintaining an agile marketing or PR strategy.
• Extensive Source Coverage: Monitor mentions across social media, blogs, forums, news outlets, and general web content. This broad scanning ensures you capture a comprehensive view of your brand’s digital footprint without juggling multiple tools.
• Insightful Sentiment Analysis: Automatically classify mentions as positive, negative, or neutral, providing a clear gauge of public opinion. This helps prioritize responses and manage your brand reputation proactively.
• Customizable Monitoring Parameters: Tailor alerts by keywords, language, source, or location to focus precisely on the most relevant data. This flexibility supports targeted campaigns and region-specific monitoring.
• Collaborative Workflows: Facilitate teamwork by allowing multiple users to access shared dashboards and assign tasks. This feature is especially valuable for agencies or internal teams coordinating complex campaigns.
• Historical Data and Trend Tracking: Access past mentions and analyze long-term patterns to inform strategic decisions. This historical insight aids in understanding market shifts and measuring campaign effectiveness over time.
• Influencer and Advocate Identification: Discover key voices that mention your brand or sector. Engaging these influencers can amplify your marketing efforts and build authentic partnerships.
• Seamless Integrations: Connect Mention with platforms like Slack, Zapier, and various CRMs to streamline workflows and centralize data. These integrations reduce manual tasks and enhance productivity.
• Multilingual and User-Friendly Interface: Support for multiple languages broadens your monitoring scope globally, while the intuitive dashboard simplifies complex data analysis for users at any technical level.

When evaluating Mention social media monitoring review from a practical standpoint, I find its real-time tracking of online conversations particularly useful. It gathers data from diverse sources like social networks, blogs, and forums, which helps me keep a comprehensive eye on brand reputation and industry trends without jumping between platforms.

One feature that stands out is its intuitive interface. Setting up customized alerts is straightforward, even without deep technical know-how, making it easier to stay on top of important mentions quickly. The filtering options are also quite precise, reducing irrelevant noise and letting me focus on the insights that truly matter.

In the realm of brand sentiment, Mention brand reputation management tool offers sentiment analysis that, while not perfect, provides a helpful overview of public perception. This allows me to react appropriately to positive feedback or address criticism in a timely manner, which is critical for maintaining a responsive online presence.

Collaboration is another area where Mention shines. Shared alerts and team workflows have made coordinating with different departments smoother, ensuring everyone stays informed. The ability to export reports and visual summaries also comes in handy for sharing findings internally or with clients.

That said, I have noticed some limitations regarding data volume, especially if your monitoring needs are extensive or if you operate in highly competitive sectors. Pricing tiers can become a factor here, so it’s something to consider carefully. Still, for many small to medium-sized businesses, Mention offers solid value.

Security-wise, Mention follows standard data protection protocols, which is reassuring given the sensitivity of monitoring user-generated content. However, I recommend reviewing compliance details if you work within regions that enforce strict data privacy laws.

Customer support is mostly responsive, supported by adequate documentation, though delays during peak times have been reported occasionally. Overall, the platform’s ease of use and real-time alerting fit well with my needs as a marketing professional.

If you’re also exploring tools that enhance teamwork, you might find it useful to check out this list collaboration software to compare options that complement social monitoring capabilities.

• Marketing Agencies: Depend on Mention for real-time social media monitoring to track brand presence and audience sentiment, enabling agile campaign adjustments based on public feedback and competitor moves.
• Public Relations Firms: Utilize Mention’s alert system to swiftly respond to emerging narratives and crises, managing brand reputation by mitigating negative coverage and promoting positive stories.
• E-commerce Companies: Monitor customer feedback and reviews on social platforms to enhance customer satisfaction and loyalty while gaining insights into product performance and market trends using brand reputation management tools.
• Technology Enterprises: Track industry developments, competitor activities, and regulatory changes by aggregating data from news outlets, blogs, and social networks to maintain a competitive advantage.
• Nonprofit Organizations: Manage online presence and fundraising efforts by engaging supporters, identifying influencers, and tailoring outreach strategies with geographic and language segmentation.
• Corporate Communications: Large multinationals use Mention to ensure consistent messaging, monitor brand health across regions, and detect regional sentiment discrepancies or misinformation.
• Retail Chains: Analyze consumer trends and competitor promotions to optimize marketing efforts and inventory management, leveraging social media insights to capitalize on emerging trends.
• Financial Services: Banks and investment firms monitor regulatory discussions and public opinion to inform risk management and client communications effectively.
• Educational Institutions: Track public perception, alumni engagement, and discussions about research and events to support recruitment and reputation management in competitive academic environments.

Mention offers a unified platform that simplifies social media monitoring for businesses by consolidating vast online content into actionable insights with real-time alerts. For those interested in expanding monitoring capabilities, reviewing the list of call tracking softwares may provide complementary tools to enhance overall digital strategy.