Best Serpstat Alternatives & Competitors for 2025

SE Ranking is presented as a comprehensive SEO suite that aims to streamline the process of optimizing your website and enhancing its online visibility. It blends a user-friendly design with a robust set of tools, helping potential users keep track of essential performance metrics while uncovering opportunities for growth. For businesses and digital marketers eager to harness the power of SEO, SE Ranking offers a unified solution that appears well-suited to managing and refining complex optimization strategies.

• Highly Precise Keyword Rank Tracker
• Comprehensive and Thorough Website Audit
• Detailed Robust On-Page SEO Checker
• Accurate and Timely SERP Tracker
• Thorough and Deep Backlink Checker
• Extensive Keyword Research Tool Suite
• Insightful Competitor Analysis Tool System
• Fully Customizable Report Builder Platform

SE Ranking presents flexible pricing for various SEO requirements. The Essential Plan starts at $65, offering daily keyword tracking for 500 keywords, monitoring backlinks, and detailed website audits. The Pro Plan, starting at $119, caters to users managing 2,000 keywords while providing extended project limits and additional support features such as team training and priority service. For broader needs, the Business Plan begins at $259 and supports 5,000 keywords alongside advanced API access. A 14-day free trial allows potential customers to test functionalities before committing. Choose your ideal plan today.

SEO PowerSuite stands out as an all-encompassing toolkit that gathers four essential SEO tools—Rank Tracker, WebSite Auditor, SEO SpyGlass, and LinkAssistant—into one integrated platform, streamlining everything from keyword tracking to backlink analysis under a single subscription. Its intuitive design caters to both novices and seasoned experts, empowering users to effortlessly generate detailed reports that quickly reveal their SEO performance. Moreover, with a flexible pricing structure that includes a free version alongside scalable Professional and Enterprise plans, SEO PowerSuite accommodates the needs of a diverse range of users, from local businesses seeking targeted improvements in search rankings to agencies managing multiple websites.

• Rank Tracker
• WebSite Auditor
• SEO SpyGlass
• LinkAssistant
• Keyword Research Tools
• Custom SEO Reporting
• Mobile Optimization Insights
• Competitor Analysis

These eight integrated features empower efficient SEO management, offering tools for ranking, audits, backlinks, outreach, keywords, reporting, mobile insights, and competitor analysis.

SEO PowerSuite offers flexible pricing tailored to different business needs. The free version delivers essential features to test the software at no cost, though it limits projects, ranking saves, URL crawls, backlinks, and competitor monitoring. The Professional plan starts at around $60 monthly, with reduced rates for annual or multi-year subscriptions, providing unlimited projects, keywords, full website audits, and powerful data access. The Enterprise option, priced higher beginning at nearly $140 monthly, further expands monitoring capabilities, customizable reporting, automated delivery, priority support, and enhanced data exports for serious enterprises today.

Google Search Console (GSC) stands out as an essential resource, offering website owners and SEO professionals a comprehensive means to enhance organic visibility by quantifying and analyzing the site’s appearance in search results through metrics like clicks, impressions, and average positions. Its robust keyword performance analysis allows businesses to discern which search queries drive the most traffic, thereby refining and tailoring their content strategies to prioritize high-value keywords. Moreover, GSC provides crucial insights into the indexing status of pages, ensuring that users can swiftly identify any indexing challenges and confirm that new content is efficiently crawled. With real-time alerts highlighting issues such as crawl errors or potential security problems, this tool supports a proactive approach that maintains a robust and competitive online presence for any prospective software solution seeker.

• Performance Report
• Index Coverage Report
• URL Inspection Tool
• Mobile Usability Report
• Core Web Vitals Report
• Links Report
• Security Issues Report
• Data Export

Google Search Console offers a free solution designed for webmasters and SEO professionals. Unlike other software, it operates under a single pricing plan that provides unrestricted access to performance tracking, index coverage reports, URL inspection tools, mobile usability reports and security notifications, all without subscription fees. Its intricate data insights are balanced by a straightforward cost structure that eliminates any hidden charges, ensuring true value. This transparent approach removes financial barriers, making it an appealing choice. For complete operational details, prospective users should refer to the official platform guidance immediately.

Ahrefs presents itself as a robust SEO tool designed to empower users with a suite of essential features aimed at enhancing online visibility and search strategy. It offers a flexible platform that promises to help customers navigate the complex landscape of digital marketing with greater precision and confidence. While the available source material provides limited explicit details, the overall narrative underscores its commitment to delivering actionable insights and intuitive data analysis. For prospective customers seeking a comprehensive SEO solution, Ahrefs stands out as a contender geared toward streamlining the process of achieving measurable online growth.

• Ahrefs Comprehensive Site Explorer Tool
• Ahrefs Powerful Keywords Explorer Module
• Ahrefs Extensive Content Explorer Database
• Ahrefs Detailed Site Audit Report
• Ahrefs Real-time Rank Tracker System
• Ahrefs Robust Backlink Checker Utility
• Ahrefs In-depth Competitor Analysis Tool
• Ahrefs Immediate Real-time Alerts Notification

Ahrefs offers an impressive range of subscription plans. The free Webmaster Tools equip website owners with essential site health, keyword, and backlink insights. The Lite Plan at $99 per month provides core features for small businesses. Professionals benefit from the Standard Plan at $199 monthly, which adds historical data and advanced reporting. The Advanced Plan at $399 enhances data allowances and integrated tools, while the Enterprise Plan, starting at $999 a month, is tailored for agencies with superior management options and unlimited history. Flexible payment methods support scaling and budgets.

RankIQ emerges as an all-encompassing SEO tool that simplifies the often overwhelming world of search engine optimization for those keen on refining their online content strategies. With its expansive Keyword Library offering a handpicked assortment of low-competition keywords organized by niche, users can swiftly pinpoint promising search terms without wading through laborious manual research. The platform’s AI SEO Report scrutinizes content through metrics such as keyword use, readability, and word count, delivering actionable insights that cater to both novices and seasoned content creators seeking refinement. Additionally, RankIQ’s integrated Content Optimizer and Ranking Audit features, which capitalize on real-time data from Google Search Console, empower users to continuously elevate their posts and monitor performance trends effectively.

• Keyword Library
• AI SEO Report
• Topics Google Wants You to Cover
• Filter Options for Keyword Research
• Monthly Report Limits Based on Plan
• Ease of Use for Beginners
• User-Friendly Interface & Continuous Keyword Updates
• Ranking Audit, Report Generation & Performance Insights

RankIQ offers three distinct pricing options for prospective users. The Standard Plan, priced at $49 monthly, provides 16 customizable AI SEO reports or content briefs, comprehensive keyword library access and rank tracking. For a more robust solution, the Pro Plan at $99 monthly increases the allowance to 36 reports or briefs. The premium Agency Plan, costing $199 per month, grants users 80 reports while retaining full keyword library and rank tracking capabilities. These plans provide a straightforward pricing structure focused on content creation and SEO optimization needs. Tailored for efficiency.

BrightEdge presents an enticing solution for businesses aiming to uplift their SEO strategy by harnessing a massive content reservoir known as the Data Cube, which grants instant access to billions of keywords and content pieces for intensive keyword research and competitive analysis. The platform's suite of integrated reporting tools, including StoryBuilder and Page Reporting, transforms the tedious task of monitoring SEO performance into a dynamic, automated process that replaces traditional Excel reports. Moreover, its robust AI-driven insights, combined with features like Opportunity Forecasting, empower marketers to fine-tune content strategies and project potential revenue gains from specific pages. With intuitive interfaces designed for streamlined task management and precise keyword tracking, BrightEdge aligns SEO enhancements with broader business objectives, making it an ideal choice for prospective customers seeking an effective digital marketing solution.

• Keyword Research
• Competitive Analysis
• Live Trends
• Site Audit
• SEO Copilot
• Content Optimization
• Custom Reporting
• Daily Rankings

BrightEdge does not provide explicit pricing details on its website, with all cost information supplied on a custom, by-quote basis. Rather than listing flat fees or tiered plans, pricing is uniquely tailored to a company’s particular needs. Interested users are encouraged to contact BrightEdge directly via their provided contact form or by phone at 800-578-8023 to receive personalized information. As no free trial details are available online, potential customers seeking flexible software solutions should reach out to obtain the most accurate and relevant pricing insights. Direct inquiry is absolutely essential.

Surfer SEO emerges as a robust solution for those aiming to refine their content strategy, offering real-time optimization that adjusts your text based on the leading pages for your target keywords. The platform’s integrated keyword research unites related terms into cohesive clusters, ensuring your content supports a wider search intent while its SERP Analyzer meticulously examines more than 500 on-page elements from top competitors. Additionally, with a comprehensive content audit tool that pinpoints areas for improvement, and seamless integrations with Google Docs and WordPress to enhance collaborative workflows, Surfer SEO equips you with the essential features to elevate your organic visibility.

• Real-Time Content Editor Using SERP
• Competitive Content Score Performance Meter
• Instant Auto-Optimize For Enhanced Readability
• Detailed SERP Analyzer Evaluating Competitors
• Advanced Keyword Research And Analysis
• Seamless Google Docs WordPress Integration
• Automated Internal Linking Suggestions Engine
• Comprehensive Performance Tracking Of Content

Surfer SEO pricing is segmented into three plans, each amenable to various business needs. The Essential plan costs $99 monthly or $79 with annual billing, enabling tracking of 200 pages, crafting 30 optimized articles, and generating 5 AI articles per month while supporting up to five teammates. The Scale plan, at $219 monthly or $175 annually, expands capacity to track 1,000 pages, write 100 articles, and produce 20 AI articles monthly, including enhanced SERP analysis and onboarding calls. The Enterprise plan offers tailored, custom-priced solutions with features and dedicated support.

Semrush presents itself as a comprehensive platform tailored for those seeking to harness the capabilities of advanced SEO tools. It combines a suite of functionalities designed to offer essential insights and performance metrics that streamline the complexities of digital marketing. With its integrated approach, this solution aims to empower users by simplifying competitive analysis and strategic keyword planning. Overall, Semrush stands out as a compelling option for prospective customers looking to refine and elevate their online presence.

• Advanced Keyword Research and Analysis
• Comprehensive, Detailed Site Audit Reports
• Robust Competitor Analysis and Tracking
• Real-Time, Accurate Rank Position Tracking
• Comprehensive On-Page SEO Optimization Checker
• Innovative Content Marketing Toolkit Suite
• In-Depth Backlink Analytics and Insights
• Cutting-Edge Technical SEO Tools Collection

Semrush’s pricing plans cater to all, starting with a free version offering basic access to position tracking and limited reports. The Pro plan at about $140 per month suits freelancers with increased results and keyword tracking. Marketing agencies and small businesses can upgrade to the Guru plan, priced near $250 monthly, for enhanced data and branded reports. For more extensive needs, the Business plan at around $500 monthly provides API access and high limits. An Enterprise plan is available by contacting Semrush for custom solutions tailored to large organizations today.

Moz Pro emerges as a formidable contender for businesses and professionals eager to amplify their online presence, offering a comprehensive suite of SEO tools that streamline digital marketing efforts. Its precise rank-tracking functionality delivers detailed insights into keyword positions and website performance, thereby empowering users to adapt their SEO strategies with confidence. The platform's intuitive interface demystifies complex data, making it accessible not only to seasoned experts but also to those new to the realm of search engine optimization, while its wide-ranging toolkit—including capabilities for keyword exploration, backlink tracking, and site audits—addresses the multifaceted demands of modern digital marketing. Complemented by extensive educational resources and responsive customer support, Moz Pro positions itself as a reliable and user-friendly solution for those seeking to enhance their SEO outcomes.

• Link Explorer Backlink Analysis Suite
• Keyword Explorer and Difficulty Analyzer
• Rank Tracker for Monitoring Rankings
• Site Crawl Automated Technical Audit
• On-Page Grader SEO Content Evaluator
• MozBar Instant Browser SEO Insights
• Custom Reports Tailored Performance Overviews
• Google Analytics Integration Enhances Tracking

Moz Pro caters to diverse business needs with four structured pricing plans and a 30‐day free trial. The Starter plan offers essentials at $49 monthly or $39 per month billed yearly, fitting smaller operations. For growing requirements, the Standard plan provides expanded usage at $99 monthly or $79 per month billed annually. The Medium plan, highlighted as most popular, offers increased capacity at $179 or $143 per month via annual billing. Finally, the Large plan elevates usage limits with a monthly rate of $299, or $239 per month billed yearly.

Similarweb distinguishes itself in the realm of competitive intelligence tools by leveraging anonymized behavioral data from actual users, rather than depending primarily on web scraping methods common among other platforms. This unique data collection technique results in more precise and dependable insights into user search behavior and website engagement. Among its standout features is the competitive tracker, which enables businesses to monitor the digital strategies and performance of up to 25 competitors via a comprehensive dashboard. Additionally, its Search Tracker tool provides an integrated perspective on search rankings, clearly separating organic and paid traffic, thereby supporting both SEO efforts and brand protection strategies.

• Competitive Tracker
• Benchmark Reporting
• Traffic Overview
• Keyword Gap Analysis
• Ranking Distribution
• SERP Snapshot
• Market Share Tracking
• Traffic Sources Analysis

Similarweb presents a suite of pricing options designed for competitive intelligence needs. The free plan is excellent for individual marketers, providing a basic traffic overview. For small to mid-sized businesses, the Professional plan offers a robust array of features ranging from marketing channel insights to keyword and competitor analysis, available on custom pricing terms. Meanwhile, enterprises can benefit from the tailor-made Enterprise plan, which delivers additional analytics, data segments, and advisory services on a custom basis. Prospective users can also enjoy a free trial before committing. Explore cost-effective competitive tools.