Best Insightly Marketing Alternatives & Competitors for 2025

Imed Bouchrika, Phd

by Imed Bouchrika, Phd

Co-Founder and Chief Data Scientist

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1

HubSpot Marketing Hub

5 / 5

Read more about HubSpot Marketing Hub

HubSpot Marketing Hub is presented as a solution in the marketing automation landscape, designed to address essential needs for managing marketing processes. Although the source provides only a minimal snapshot without detailed insights, the brief overview hints at an integrated approach that could streamline various marketing functions. The summary implies that the platform is geared toward improving how businesses execute their marketing strategies while consolidating efforts in one centralized system. For prospective customers evaluating marketing automation software, this general outline offers an initial perspective on what the tool might deliver.

Key Features of HubSpot Marketing Hub
  • Advanced email marketing automation features
  • Robust lead management and nurturing
  • Comprehensive reporting and analytics dashboard
  • Integrated social media management suite
  • Intelligent SEO tools and insights
  • Dynamic marketing automation workflow triggers
  • Effective A/B testing functionalities implemented
  • Seamless robust third‐party integrations compatibility
Price of HubSpot Marketing Hub

HubSpot Marketing Hub costs vary to meet different business needs. The Free plan offers basic marketing tools without charge, ideal for lead generation and contact tracking. The Starter plan begins at $20 per month for a single seat, removing HubSpot branding and adding email marketing and mobile optimization. The Professional plan, priced at $890 monthly for three seats, enables advanced inbound strategies with automation and extensive content tools. The Enterprise plan, at $3,600 per month for five seats, is tailored for sophisticated campaigns and enhanced analytics. Each plan scales effectively.

2

4.65 / 5

Read more about Klaviyo

Klaviyo Overview: The available source material does not offer explicit details on the product, leaving its key elements and functionalities quite broad. Nonetheless, the overview implies that Klaviyo is intended to serve as a marketing automation platform designed for businesses aiming to streamline their campaign management and customer engagement efforts. Although specific features and benefits are not delineated, the general suggestion is that Klaviyo targets companies in search of an integrated solution for managing complex marketing operations. For prospective customers evaluating marketing automation software, this high-level perspective invites further exploration into how Klaviyo might fit into an evolving digital strategy.

Key Features of Klaviyo
  • Advanced Email Marketing Campaign Automation
  • Instant Automated Customer Email Responses
  • Comprehensive In-depth A/B Testing Suite
  • Robust Segmentation for Targeted Campaigns
  • Customizable Multi-Channel Automated Flows
  • Seamless Omnichannel Campaign Integration Platform
  • Detailed Reporting and Analytics Dashboard
  • Instant Real-Time Customer Data Sync
Price of Klaviyo

Klaviyo offers three core pricing plans tailored to business needs. The Free plan costs $0, allowing up to 250 active profiles, 500 emails per month, and 150 SMS credits with built-in reporting and AI-driven content creation. The Email plan starts at $20 monthly, supporting 251–500 profiles with 5,000 emails per month and 150 SMS credits along with chat support. The Email & SMS plan begins at $35 per month, offering similar email capabilities while increasing SMS credits to 1,250, with applicable carrier fees included. Pricing details scale efficiently with usage requirements.

3

4.45 / 5

Read more about Campaigner

Campaigner emerges as an intriguing contender in the realm of email marketing software, promising to align with the needs of businesses seeking streamlined campaign management. Although the provided source content offers limited specifics, one might infer that its design centers on facilitating effective communication and efficient outreach. The product appears to be crafted with an emphasis on both automation and strategic audience engagement, making it a potential asset for organizations aiming to optimize their email-driven initiatives. Ultimately, for prospective customers evaluating robust email marketing solutions, Campaigner represents an option worth a closer look despite the sparse details available.

Key Features of Campaigner
  • Comprehensive Email Marketing Automation Suite
  • Effective Capture by Campaigner Tool
  • Dynamic Event-Triggered Workflows Engine
  • Flexible Recurring Campaigns Scheduling System
  • Integrated SMS Marketing Messaging Service
  • Automated Autoresponder Email Trigger System
  • Optimized A/B and Multivariate Testing
  • Robust Reporting and Analytics Module
Price of Campaigner

Campaigner’s pricing caters to businesses seeking effective email marketing solutions. Their Starter plan is priced at $59 per month for up to 5,000 contacts and delivers key tools such as experiments and autoresponders. For growing needs, the Essential plan, at $179 monthly for 25,000 contacts, introduces dynamic content with additional features. Larger enterprises can opt for the Advanced plan at $649 per month, which supports up to 100,000 contacts and robust automation workflows with over 60 advanced tools. Each plan is carefully designed to address diverse business scales very efficiently.

4

4.45 / 5

Read more about MailerLite

MailerLite overview: MailerLite is presented as an email marketing solution designed to streamline campaign creation and audience engagement for businesses of all sizes. Its structure suggests a focus on combining simplicity with functional tools, allowing users to navigate and deploy campaigns without unnecessary complexity. The platform appears to offer a blend of user-friendly interfaces and basic campaign management features, making it a candidate worth considering for those seeking an accessible entry into email marketing. Despite the concise overview, MailerLite positions itself as a viable option for companies eager to elevate their digital outreach strategies.

Key Features of MailerLite
  • Efficiently Manage Targeted Email Lists
  • Powerful Drag-and-Drop Email Builder Tool
  • Responsive Email and Mobile Preview
  • Efficient High-Volume Reliable Email Sending
  • Robust Management of Email Deliverability
  • Powerful Intuitive Automation Workflow Builder
  • Effective Real-Time A/B Testing Capabilities
  • Comprehensive Real-Time Basic Reporting Tools
Price of MailerLite

MailerLite offers tiered pricing plans to suit a range of needs. The Free Business plan provides basic email support with 12,000 emails monthly and design tools. The Growing Business plan starts at $10 monthly, extending capacity for unlimited emails, multiple users, a wide template collection and automation features. For advanced users, the $20 Advanced Business plan adds Facebook integration, enhanced automations and live chat support. Larger organizations opt for the tailored Enterprise plan offering dedicated consultation and custom designs. A 30-day free trial is available with no credit card required.

5

4.3 / 5

Read more about Pipedrive

Pipedrive stands out as a versatile CRM solution designed to simplify and optimize sales workflows by automating routine tasks like lead distribution, follow-up scheduling, and deal tracking. Its high level of customization allows businesses to shape sales pipelines and data fields to suit their specific needs, accommodating a wide range of industries and company sizes. By consolidating customer information and communications through integrations with common email and calendar tools, Pipedrive enhances team collaboration and reduces the hassle of juggling multiple platforms. Furthermore, the platform’s clear visual pipeline offers sales teams an intuitive way to oversee deal progress and quickly spot any obstacles in the sales process.

Key Features of Pipedrive
  • Comprehensive Sales Force Automation Tool
  • Dynamic Contact and Opportunity Management
  • Visual Opportunity and Pipeline Tracking
  • Integrated Mobile Sales User Support
  • Seamless Integration with Third-Party Apps
  • Insightful Reporting and Analytics Tools
  • Tailorable Sales Pipeline Customization Options
  • Intelligent AI-Powered Automated Sales Features
Price of Pipedrive

Designed for varied business needs, Pipedrive offers five pricing plans. Essential charges $24 per seat monthly or $14 billed annually and streamlines lead and pipeline management. Advanced, at $44 per seat (or $34 annually), adds full email synchronization and automation. Professional, priced at $64 (or $49 annually), introduces contract management and AI-powered tools. The Power plan, at $79 monthly or $64 annually, emphasizes project tracking and enhanced support. Enterprise, at $129 per seat (or $99 annually), unlocks complete features. A 14-day free trial is available for exploration. Tailor your solution.

Read more about OpenMoves OM3

OpenMoves OM3 emerges as a promising email marketing solution designed to address a spectrum of campaign management needs, even though the available source did not furnish detailed specifics. Its conceptual outline hints at a platform that could streamline diverse marketing tasks and potentially enhance user engagement in dynamic, evolving market conditions. While granular functionalities remain unspecified, the general positioning of OpenMoves OM3 suggests an adaptable tool that might cater to the sophisticated demands of modern email marketing professionals. Overall, the product appears to set the stage for a versatile approach, encouraging prospective customers to consider its potential role in their strategic software portfolio.

Key Features of OpenMoves OM3
  • Comprehensive Email and Mobile Preview Functionality
  • Robust Email List Management Tools
  • Reliable High-Volume Email Sending System
  • Creative Email Building and Personalization Interface
  • Seamless Automated Drip Marketing Campaigns
  • Accurate A/B Testing Capabilities
  • Intelligent Dynamic Content Integration
  • Optimized Email Send-Time Analysis
Price of OpenMoves OM3

OpenMoves OM3 offers flexible pricing tailored to various business needs. The Free Plan allows up to 300 emails monthly at no cost, while the Professional Plan starts at $25 per month for up to 5,000 emails with enhanced automation and testing features. For larger volumes, the Premium Plan, starting at $200 monthly, accommodates up to 40,000 emails and adds dedicated support and advanced functionalities. The Enterprise Plan starts at $350 monthly, delivering extensive customization, higher email capacity up to 100,000, and additional consultation services for ultimate scalability. Overall, exceptional value.

Read more about Ongage

Ongage overview

An unexpected omission in the source material leaves us without a detailed rundown of Ongage’s key features and inherent benefits, resulting in a notably sparse portrait of its capabilities. This gap means that specifics—ranging from its approach to campaign management to any unique operational efficiencies it might offer—are not fully disclosed. Consequently, prospective customers may need to explore additional resources to ascertain how Ongage can align with their ambitions in email marketing software.

Key Features of Ongage
  • Advanced personalization and segmentation tools
  • A/B testing for optimized campaigns
  • Reliable high-volume email sending capability
  • Exceptional performance and reliable infrastructure
  • Enhanced email deliverability management system
  • Intuitive email building and personalization
  • Automated journey and response triggers
  • Mobile and desktop email previews
Price of Ongage

Ongage provides pricing plans for small businesses and mid-market enterprises seeking efficient email marketing solutions. The small-business plan costs roughly 13% above the industry average, while the mid-market option is about 18% higher than typical alternatives. Detailed price points and comprehensive feature lists are not disclosed, so interested customers should contact Ongage or visit their official website for current information. Additionally, a 14-day free trial is offered for a risk-free opportunity to explore the platform’s capabilities. These affordable plans help businesses balance budgets with evolving marketing needs while offering transparency.

Read more about Levitate

Levitate emerges as a contender in the email marketing space, aimed at streamlining campaign management and enhancing customer outreach. Although the available details are limited, its positioning hints at a solution designed with user-centric communication strategies in mind. The product appears to offer functionality tailored to address the dynamic needs of modern email marketing software users, emphasizing efficiency and adaptability. For businesses evaluating software options, Levitate presents itself as a potential choice in a competitive market, promising a blend of simplicity and strategic insight.

Key Features of Levitate
  • Advanced High-Volume Enterprise Email Marketing Management
  • Tailored Personalized Email Design
  • Automated Outbound Email Workflow Automation
  • Reliable Email Deliverability and Inbox Management
  • Efficient Automated Client Communications
  • Powerful AI-Driven Dynamic Content Generation
  • Precise Comprehensive Email List Segmentation
  • Seamless Integration with Email Services
Price of Levitate

Levitate offers flexible custom pricing plans designed for relationship-based businesses utilizing email marketing solutions. The Client Happiness Custom plan provides comprehensive support with integration of email, calendars, texting, and social media services alongside AI-powered content generation. The Advanced option adds unlimited GPT-created blog content for enhanced engagement. For those requiring an all-inclusive package, the Premium plan includes website creation, hosting, SEO, and maintenance. A free trial is available, letting users evaluate the system’s email tools before commitment. Contact Levitate directly to receive a personalized quote tailored to your company’s needs.

9

StoneShot

4.7 / 5

Read more about StoneShot

StoneShot positions itself as an emerging solution in the realm of email marketing software, offering a dynamic approach to campaign management and customer engagement. Its design hints at a blend of intuitive usability with the capability to streamline the creation and execution of precise email outreach strategies. Although specific technical details and feature breakdowns remain to be fully disclosed, the platform is presented as a promising tool for organizations seeking to enhance their digital communication efforts and overall marketing effectiveness. Prospective customers can look forward to a solution that strives to balance innovation with a user-focused experience in the highly competitive email marketing landscape.

Key Features of StoneShot
  • Email and Mobile Preview
  • Manage Email Lists
  • High-Volume Sending
  • Building and Personalizing Emails
  • Manage Email Deliverability
  • Automated Email Responses
  • A/B Testing
  • Reports and Dashboards

These core features empower effective email marketing, enhancing engagement, deliverability, and campaign optimization for your business.

Price of StoneShot

StoneShot’s pricing plans offer flexible options designed for email marketing in the financial services sector. The Micro plan starts at $500 per month and caters to a single user with modest contact and event registrar limits, making it ideal for small-scale campaigns. The Starter plan, priced at $1,000 monthly, expands capacity with five users, greater contact volume, and dedicated support. The Standard plan, at $1,500 per month, adds enhanced security features for global brands. The Enterprise plan begins at $2,500 monthly, offering premium support and advanced integrations for large organizations.

Read more about Constant Contact

Constant Contact emerges as an email marketing solution that aims to empower businesses in cultivating their audience relationships through targeted campaigns. Its capabilities seem designed to simplify contact management and campaign execution, potentially offering a platform that addresses the multifaceted needs of modern digital outreach. Positioned as a tool geared toward streamlining communication efforts, Constant Contact appears to present a compelling option for those seeking an effective approach to email marketing.

Key Features of Constant Contact
  • Efficient Email List Management Tool
  • Intuitive Drag-and-Drop Email Campaign Builder
  • Reliable High-Volume Bulk Email Sending
  • Seamless Automated Email Response Workflows
  • Visual Marketing Automation Workflow Builder
  • Comprehensive In-Depth Email Campaign Analytics
  • Extensive Professional Email Template Library
  • Robust Effective Lead Generation Tools
Price of Constant Contact

Constant Contact offers a tiered structure for email marketing. The Lite plan begins at $12 per month, ideal for freelancers and small businesses needing essential tools such as customizable email templates, an automated welcome email, landing pages and social marketing features. The Standard plan, at $35 per month, upgrades capabilities with A/B testing, segmentation and advanced reporting. Larger organizations can explore the Premium plan starting at $80 per month which offers dynamic content, custom automation and advanced advertising tools. A 30-day free trial and nonprofit discounts enhance the value offered.

Overview

Choosing the right software solution can be a challenging task, especially when looking beyond well-known options like Insightly Marketing. Prospective customers in the marketing technology space often struggle to find tools that perfectly match their unique needs, whether it's ease of use, customization, scalability, or integration capabilities.

This article is designed to help you navigate that complexity. By exploring a range of alternatives to Insightly Marketing, you will gain insights into solutions that may better align with your business goals and workflows.

Reading this article will save you time and effort by highlighting key considerations and common pitfalls. It will empower you to make a more informed decision, ensuring the software you choose enhances your marketing efforts effectively and efficiently.

What is Insightly Marketing?

Insightly Marketing offers a comprehensive marketing automation platform that unifies sales and marketing data on the same system as Insightly CRM, ensuring smooth and secure data exchange. This integration grants a complete overview of customer interactions, enabling precise tracking throughout the entire customer lifecycle.

Its standout feature is the ability to design tailored customer journeys that automate outreach from initial prospecting to final conversion and advocacy stages. By leveraging advanced audience segmentation, marketers can deliver highly personalized campaigns aligned with individual behaviors and engagement signals.

The platform includes a visual, drag-and-drop campaign builder that simplifies creating emails, newsletters, forms, and landing pages, making it ideal for users without technical skills. Marketers can enhance campaign effectiveness through A/B and multivariate testing, as well as deploy drip campaigns and event-triggered workflows to nurture leads continuously.

Robust analytics and reporting tools provide clear visibility into marketing performance, offering real-time dashboards and customizable reports that facilitate quick, data-driven decision-making. This detailed insight helps measure return on investment and understand customer behavior across the funnel.

Additional capabilities encompass lead capture and management, website visitor tracking, forms administration, and workflow automation. The platform supports multiple third-party integrations, extending its functionality across various business tools. AI-powered features, such as improved bot click detection, further enhance data accuracy and engagement tracking.

For organizations evaluating options, exploring what is the best marketing software can provide valuable context and comparisons to ensure the chosen solution fits specific marketing needs.

What to look for in Insightly Marketing alternatives?

Choosing an alternative to Insightly Marketing requires careful consideration of several vital factors tailored to your business needs. Insightly Marketing excels as a marketing automation tool for both B2B and B2C sectors, offering capabilities such as customer journey mapping, advanced email and newsletter design, landing page and form building, audience segmentation, and automated nurture campaigns. It also provides thorough analytics that cover the entire marketing funnel, enabling detailed tracking of campaign performance.

One of the foremost priorities is ensuring that the alternative integrates smoothly with your existing CRM and essential business applications. This integration is crucial for maintaining consistent data flow and achieving a unified view of customers. Additionally, the platform should offer sophisticated automation tools—like trigger-based workflows, drip campaigns, and multivariate testing—to reduce manual tasks and personalize customer interactions effectively.

Equally important is the solution’s ability to dynamically segment audiences based on various criteria such as behavior, demographics, and engagement levels. This feature is fundamental for precise campaign targeting and improving marketing ROI. The availability of user-friendly content creation tools, including drag-and-drop editors and customizable templates for emails, landing pages, and forms, significantly enhances marketing agility and creativity.

Analytics and reporting capabilities must be comprehensive, allowing for customized dashboards, ROI measurement, and funnel visibility to constantly refine marketing strategies. The user experience should be intuitive, ensuring quick adoption while supporting scalability as your business grows without degradation of performance or the need for extensive retraining. Finally, robust security measures and compliance with data protection regulations are non-negotiable, especially when handling sensitive customer information.

For businesses exploring options beyond Insightly Marketing, examining these criteria will streamline the selection process. To deepen your understanding of software solutions that might complement or replace Insightly Marketing, consider reviewing insights from the best mlm software company, which offers detailed evaluations on related marketing and sales platforms.

Frequently Asked Questions about Insightly Marketing

What are some top alternatives to Insightly Marketing?

The leading competitors to Insightly Marketing include HubSpot, Zoho CRM, Salesforce Sales Cloud, Pipedrive, EngageBay, Nimble, Keap, Copper, Capsule, and Bitrix24.

How do the prices of Insightly Marketing alternatives compare?

Pricing varies widely among alternatives, with options ranging from free basic plans—such as EngageBay’s—to premium enterprise subscriptions like those from HubSpot. Entry-level plans for most small business CRMs typically fall between $12 and $25 per user each month.

Are free plans available from Insightly competitors?

Several competitors provide free plans or trial periods. For example, EngageBay offers a permanent free CRM, while HubSpot and Pipedrive make free trials or starter packages accessible to new users.

Which Insightly alternatives are best suited for small businesses?

Platforms including EngageBay, Capsule, Nimble, and Zoho CRM are particularly well-matched to small businesses, offering affordability, scalability, and user-friendly interfaces.

Which alternatives offer all-in-one marketing, sales, and support solutions?

EngageBay and HubSpot distinguish themselves by integrating marketing automation, sales CRM, and customer support into a single platform, minimizing the need for multiple separate tools.

How do Insightly alternatives handle integrations with other business tools?

Most alternatives, including HubSpot, Zoho CRM, and Pipedrive, provide extensive integrations with common business software. However, some like Nimble focus on more limited integrations, primarily with Microsoft 365 and Google Workspace.

Are Insightly alternatives suitable for larger organizations?

While some options such as Salesforce Sales Cloud and HubSpot are designed with advanced analytics and scalable features fit for large enterprises, many others cater more to small and medium-sized businesses, lacking comprehensive enterprise functionalities.

What factors should be considered when choosing an Insightly alternative?

Important considerations include pricing structure, scalability, ease of use, quality of customer support, integration capabilities, and alignment with your company's size and industry requirements.

How do Insightly alternatives support remote or distributed teams?

Most leading alternatives are cloud-based, allowing seamless remote access and collaboration, which supports distributed teams and businesses operating in hybrid work environments.

Do Insightly Marketing alternatives provide customer support and onboarding assistance?

Yes, the majority offer various support options such as online documentation, live chat, email support, and onboarding resources designed to help users get started and maximize their CRM investment.

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Joyce Qian

Joyce Qian

Software Expert

Chief Marketing Officer

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