Best Campaign Monitor by Marigold Alternatives & Competitors for 2025

Imed Bouchrika, Phd

by Imed Bouchrika, Phd

Co-Founder and Chief Data Scientist

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Read more about InvGate Service Management

InvGate Service Management presents itself as a service desk solution designed to support organizations in managing their everyday service operations. It is built with an emphasis on streamlining workflows and handling various service requests efficiently, aiming to improve overall operational productivity. The product promises a flexible approach for teams looking to enhance their service management capabilities, making it an intriguing option for businesses evaluating software solutions in the service desk category. Ultimately, InvGate Service Management is positioned as a comprehensive tool that could align well with the diverse needs of organizations seeking improved service delivery.

Key Features of InvGate Service Management
  • InvGate Powerful Incident Management Suite
  • InvGate Efficient Ticket Management System
  • InvGate Automated Workflow Process Engine
  • InvGate Intuitive Self-Service Support Portal
  • InvGate Unified Knowledge Base Repository
  • InvGate Advanced Analytics and Reporting
  • InvGate Seamless Mobile Access Interface
  • InvGate Robust Integration Capabilities Suite
Price of InvGate Service Management

InvGate Service Management’s pricing structure offers versatile options for companies. The Starter plan costs $17 per agent monthly with an annual commitment, ideal for small teams seeking basic self-service and configuration simplicity. Meanwhile, the Pro plan, priced at $40 per agent monthly (annual billing), caters to medium teams by adding ITIL-aligned workflows and automation features. The Enterprise plan features custom pricing for unlimited agents and advanced controls, including optional on-premise hosting. A free trial is also available, providing hands-on experience before commitment to refine choices.

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Read more about Freshservice

Freshservice emerges as an IT service management solution designed to streamline and support essential IT operations. It positions itself as a tool that promises to simplify complex IT workflows while aiming to boost overall organizational efficiency. The platform’s approach appears to focus on delivering adaptable functionalities that can be aligned with the dynamic needs of modern IT environments. In essence, Freshservice offers prospective customers a broad-ranging solution tailored to address critical IT management challenges.

Key Features of Freshservice
  • Real-Time Integrated Incident Management Module
  • Flexible, Scalable SLA Management System
  • Dynamic Comprehensive Knowledge Management Repository
  • Centralized Unified Service Request Catalog
  • Intelligent AI-Powered Service Management Solution
  • Efficient Workflow Automation Engine Tool
  • Robust IT Asset Lifecycle Management
  • Seamless API and Integrations Framework
Price of Freshservice

Freshservice presents four pricing plans tailored to varied IT service management needs. The Starter plan at $19 per agent per month, billed annually, covers essential incident management, a knowledge base, and a self-service portal. The Growth plan at $49 enhances capabilities with asset management, employee onboarding, and customization. The Pro plan at $95 per agent monthly introduces project management, change and release controls, plus advanced analytics. The Enterprise plan at $119 delivers comprehensive solutions including effective compliance tools and dedicated support. A 14-day free trial enables complete evaluation before commitment.

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Read more about ManageEngine ServiceDesk Plus

ManageEngine ServiceDesk Plus is presented as a solution within the service desk software space that aims to streamline support operations. The overview hints at its role in centralizing service requests, suggesting a design focused on enhancing efficiency in managing support-related workflows. Without delving into granular details, the article introduces the product as a contender in the competitive arena of service desk solutions—a tool that prospective users might explore further to address their unique service management challenges. This introduction sets the stage for evaluating whether ManageEngine ServiceDesk Plus aligns with an organization's needs for robust and consolidated support management.

Key Features of ManageEngine ServiceDesk Plus
  • Comprehensive Automated Incident Management System
  • Robust IT and Asset Management
  • Integrated Configuration Management Database (CMDB)
  • User-Friendly Intuitive Self-Service Portal Platform
  • Streamlined Agile Change Management Process
  • Powerful No-Code Automation Capabilities Integration
  • Dynamic Customizable Reporting And Dashboards
  • Responsive Cross-Platform Mobile Access Solution
Price of ManageEngine ServiceDesk Plus

ManageEngine ServiceDesk Plus offers three distinct pricing models. The Standard Edition provides a no-cost help desk module guaranteeing unlimited ticket and user management for both on-premises and cloud deployments. The Professional edition starts at $495 for an annual plan covering 2 technicians and 250 nodes, with a flexible 30-day trial expanding testing capabilities. The Enterprise edition begins at $1,195 for similar technician and node counts, adding ITIL, project management, and change management functionalities. Each plan is designed to scale with organizational needs while offering tried flexibility. Pricing plans deliver value.

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Read more about HubSpot Service Hub

HubSpot Service Hub emerges as a dynamic platform designed to streamline customer support operations, providing a suite of tools intended to enhance the overall help desk experience. It aims to integrate multifaceted service processes, facilitating smooth communication and efficient ticket management while offering flexibility in how businesses address customer inquiries. For prospective customers in search of effective help desk software, this solution presents a versatile framework geared toward optimizing service workflows and elevating support capabilities.

Key Features of HubSpot Service Hub
  • Ticket Creation User Experience
  • Ticket Response User Experience
  • Workflow Automation
  • Email to Case
  • Ticket Collaboration
  • Knowledge Base
  • Intelligent Routing
  • Live Chat
Price of HubSpot Service Hub

HubSpot Service Hub offers a free, starter, professional, and enterprise plan for help desk software needs. The free version offers essential ticketing, live chat, and collaboration options for immediate support. The starter plan, at $20 monthly per core seat, builds on these features with conversation routing and email sequences. At $100 per month per service seat, the professional tier integrates advanced automation, ticket pipelines, and custom reporting. Finally, the enterprise option of $150 monthly per service seat further extends capabilities using playbooks and skills-based routing to manage complex support workflows.

Read more about LiveAgent

LiveAgent stands as a comprehensive Help Desk Software solution geared toward streamlining customer support processes. It promises to bring multiple support channels together into a unified system, potentially allowing support teams to manage inquiries and tickets in a centralized workspace. The platform is designed with an emphasis on efficiency, aiming to enhance overall response times and quality of service. For businesses exploring the right software to fortify their customer care efforts, LiveAgent offers a promising foundation worth considering.

Key Features of LiveAgent
  • Multichannel Support
  • Ticketing System
  • Live Chat
  • Knowledge Base
  • Automation and Workflow Rules
  • Reporting and Analytics
  • Customer Portal
  • Integration Capabilities
Price of LiveAgent

LiveAgent pricing is structured per agent each month, making it highly flexible for businesses of varying sizes. The Free Plan offers essential support at no cost. For small teams, the Small Plan starts at $15 per agent and provides unlimited email addresses and enhanced ticketing. The Medium Plan, at $29, incorporates live chat and real-time visitor monitoring. Larger teams benefit from the Large Plan, priced at $49, with call center support and video calling. Lastly, enterprises can opt for the comprehensive Enterprise Plan at $69 featuring priority assistance and integrations.

Read more about ProProfs Help Desk

ProProfs Help Desk offers a consolidated platform that aims to simplify customer support workflows for teams of various sizes. The solution is built to streamline the handling of support inquiries while keeping the process intuitive, catering to businesses seeking to enhance their service delivery. Its design focuses on managing customer interactions efficiently, ensuring that every ticket or query is organized and tracked throughout its lifecycle. Overall, ProProfs Help Desk presents itself as a promising option for companies looking to elevate their help desk operations in a competitive market.

Key Features of ProProfs Help Desk
  • Unified Shared Inbox for Tickets
  • Automated Round-Robin Ticket Assignment System
  • Integrated Multi-Channel Customer Support Platform
  • Customizable Service Level Agreement Management
  • Seamless Knowledge Base Integration Tool
  • Real-Time Instant Chat Support Module
  • Branded Customization Options for Interface
  • Comprehensive Reporting and Analytics Dashboard
Price of ProProfs Help Desk

ProProfs Help Desk offers varied pricing to suit different business sizes. The Free Plan is ideal for startups, offering a single user, limited ticket count and minimal history at no cost. The TEAM Plan for small and medium companies provides three users and unlimited tickets for $49 per month, while the BUSINESS Plan supports five users and advanced features at $89. The ENTERPRISE Plan caters to large organizations with unlimited users and comprehensive controls at $499 monthly. A 15-day free trial lets prospects test all options before committing. Highly competitive.

Read more about Spiceworks Cloud Help Desk

Spiceworks Cloud Help Desk emerges as a cloud-based support solution aimed at streamlining technical assistance, designed for organizations seeking efficiency without compromising on accessibility. This platform promises a centralized environment that aspires to unite help desk management with flexible, user-friendly support processes. Its approach is to offer prospective customers a cohesive system, built to handle support queries in a manner that emphasizes both ease of use and scalable functionality. Ultimately, Spiceworks Cloud Help Desk positions itself as a modern answer for teams yearning to harmonize their support operations while adapting to evolving business demands.

Key Features of Spiceworks Cloud Help Desk
  • Ticket Creation User Experience Interface
  • Workflow Automation and Ticket Routing
  • Ticket Response and Team Collaboration
  • Customizable Interactive Customer Self-Service Portal
  • Email to Ticket Conversion Process
  • Automated Ticket Prioritization and Notifications
  • Integrated Knowledge Base for Resolutions
  • Advanced Reporting and SLA Management
Price of Spiceworks Cloud Help Desk

Spiceworks Cloud Help Desk offers two distinct pricing options, both completely free. The Spiceworks Hosts It plan provides a hassle-free, cloud-hosted experience with no installation or hardware necessary, making it ideal for businesses seeking simplicity. Meanwhile, the YOU HOST IT option allows organizations to install, manage, and back up the solution on their own servers, offering more control for IT teams. There is no time-limited trial period since all features are available indefinitely without cost, ensuring transparency and flexibility for companies evaluating help desk solutions. Cost-free plans benefit every organization.

Read more about Atera

Atera emerges as a dynamic solution in the realm of remote monitoring and management, aiming to address the multifaceted needs of IT professionals. Its design is oriented toward streamlining operations and enhancing system oversight, providing a unified platform that can simplify tasks and preempt potential issues. The platform emphasizes a balance between user-friendly functionality and robust capability, striving to support proactive management through real-time insights. Overall, Atera presents itself as a strategic option for those evaluating RMM software solutions to optimize their IT services.

Key Features of Atera
  • Comprehensive Remote Monitoring and Management (RMM) Platform
  • Customizable Real-Time Alert System
  • Efficient Remote Access for Instant Troubleshooting
  • Automated Software Patch Management System
  • Insightful Reporting and Detailed Analytics
  • Streamlined IT Automation Tools
  • Robust IT Asset Management
  • Interactive, Customizable, Real-Time Dashboard Views
Price of Atera

Atera offers tailored pricing plans for both MSPs and IT departments, with pricing based on per-technician fees and flexible billing options. The MSP options include the Pro plan at $129 billed annually, with Growth and Power plans offering additional features at higher rates. For IT departments, the Professional plan starts at $149 per technician monthly, advancing through Expert and Master plans, with Enterprise pricing available by inquiry. All plans include robust RMM capabilities and a 30-day free trial, ensuring companies can choose a solution that meets their remote management needs.

Read more about TeamSupport

TeamSupport is introduced as a solution within the help desk software landscape, although the provided source did not supply further details on its specific features or capabilities. The brief overview leaves its core elements somewhat open to interpretation, inviting prospective users to consider how a team-based support approach might benefit their customer service operations. With its placement in a category geared toward effective help desk management, potential customers are encouraged to explore additional information to determine if TeamSupport aligns with their operational needs. In this context, the product appears designed to facilitate collaborative support, offering an opportunity to enhance overall service efficiency.

Key Features of TeamSupport
  • Customizable Dashboard for Ticket Monitoring
  • Intuitive Ticket Creation User Interface
  • Efficient Automated Workflow Ticket Management
  • Comprehensive SLA Management and Tracking
  • Self-Service Enhanced Customer Portal Access
  • Real-Time Dedicated Live Chat Support
  • Detailed Analytics and Reporting Insights
  • Seamless Robust Third-Party Software Integrations
Price of TeamSupport

TeamSupport features flexible pricing designed for varied team sizes and support complexities. Chat Support is priced at $29 per agent monthly, offering conversational experiences with advanced routing and branded features. Essential Support, at $35 per agent monthly, provides basic ticketing and analytics with self-service capabilities. Professional Support, available for $49 per agent monthly, delivers fully customized functionalities and additional integrations for robust management. For enterprise-level needs, contacting sales is necessary for tailored pricing. Notably, there is no advertised free trial, so interested users should reach out directly for further details.

Read more about Jira Service Management

Jira Service Management is presented as a robust solution tailored for organizations in search of an effective service desk software, aimed at streamlining support operations while empowering teams to work more collaboratively. It offers an intuitive interface that enhances the efficiency of managing service requests, ensuring that workflows remain both transparent and agile. Crafted to support varying operational needs, it provides a solid foundation for businesses eager to elevate their customer service capabilities without being bogged down by overly complex processes.

Key Features of Jira Service Management
  • Robust Comprehensive Incident Management Solution
  • Fully Automated Intelligent Ticket Routing
  • Advanced Effective Ticket Prioritization System
  • Integrated In-App Knowledge Base Platform
  • Intuitive Self-Service User Portal Interface
  • Configurable Tailored Service Level Agreements
  • Flexible Custom Process Workflow Customization
  • Versatile Multi-Channel Customer Access Platform
Price of Jira Service Management

Jira Service Management pricing offers flexible tiers. Its Free Plan is $0 per agent monthly, ideal for small teams up to three agents with essential functionalities. The Standard Plan, at $20 per agent monthly, extends support with custom features for larger groups. For high-velocity ITSM, the Premium Plan costs $40 per agent monthly and includes advanced tools, while Enterprise requires custom pricing for mission-critical needs. Free trials let teams evaluate the full suite before committing. These scalable frameworks seamlessly integrate with existing systems, empowering efficient IT support and enhanced delivery.

Overview

Choosing the right email marketing software can be challenging, especially when you are already familiar with tools like Campaign Monitor by Marigold. Many prospective users encounter issues such as limited customization options, complex pricing structures, or difficulties scaling their campaigns effectively.

This article is designed to help you navigate these common hurdles by exploring alternative solutions tailored to your specific needs. Whether you're looking for more intuitive interfaces, better automation features, or more competitive pricing, understanding your options is crucial.

By reading this guide, you will gain insights into the strengths and weaknesses of different platforms, helping you make an informed decision. This will save you time, reduce frustration, and ultimately empower you to choose a tool that aligns perfectly with your marketing goals.

What is Campaign Monitor by Marigold?

Campaign Monitor by Marigold excels in delivering a powerful yet intuitive email marketing solution tailored for businesses aiming to streamline campaign creation while leveraging sophisticated automation. Its drag-and-drop editor and professionally designed templates enable rapid deployment of campaigns without demanding technical skills.

A standout feature is its visual journey designer, which empowers marketers to craft personalized automated workflows triggered by user behaviors like purchases or sign-ups. This precision targeting enhances engagement by delivering relevant content at optimal moments.

Robust analytics provide real-time data on key performance indicators such as open and click-through rates, geographic reach, and source attribution, equipping businesses to fine-tune strategies and demonstrate clear ROI. Audience segmentation capabilities further support targeted outreach by allowing detailed list management and behavioral customization.

Additional functionalities include A/B testing, autoresponders, behavioral targeting, customizable branding, and compliance with CAN-SPAM regulations, ensuring both effectiveness and legal adherence. Integration with numerous third-party platforms, including e-commerce and CRM systems, facilitates unified customer data management and extends overall utility.

For those exploring comprehensive options in marketing technology, this platform represents a compelling choice among the best marketing intelligence tools, combining ease of use with advanced features that drive meaningful customer engagement.

What to look for in Campaign Monitor by Marigold alternatives?

When exploring alternatives to Campaign Monitor by Marigold, it is crucial to identify the essential features your organization depends on and evaluate potential platforms accordingly. Campaign Monitor stands out for its intuitive email campaign management, advanced segmentation, and marketing automation combined with comprehensive analytics. Key functionalities include A/B testing, autoresponders, behavioral targeting, and triggered messaging based on customer interactions. Additionally, it offers detailed contact and list management alongside customizable branding options that do not require development expertise.

Focus on whether alternatives provide feature parity in drag-and-drop email builders, segmentation, automation workflows, and analytics. The ability to customize campaigns with branded templates, dynamic content, and personalized messaging remains a top priority for effective communication. Integration capabilities are equally important—Campaign Monitor offers numerous pre-built connectors to CRMs, e-commerce, and other business tools. Ensuring smooth data unification across systems is essential for precise targeting and reliable reporting.

Deliverability and compliance must not be overlooked. Proper domain and brand reputation management, adherence to regulations like CAN-SPAM and GDPR, as well as blacklist and whitelist monitoring, are vital for maintaining sender trustworthiness and legal conformity. Scalability also plays a crucial role; as contact lists expand, pricing structures can become complex and costly. Transparency in how costs scale with volume and list size will help avoid unexpected expenses.

User experience is another pivotal factor. Campaign Monitor is recognized for its user-friendly interface, clear onboarding processes, and dependable support resources. When considering alternatives, verify that they offer comparable ease of use, comprehensive documentation, and responsive customer service.

For organizations seeking broader insights into software options that optimize operational efficiency, reviewing popular meeting management software can provide valuable context. Such resources often highlight integration and collaboration features that complement campaign management tools, enhancing overall productivity. For a detailed overview, consider this article on popular meeting management software.

Frequently Asked Questions about Campaign Monitor by Marigold

What are some of the top alternatives to Campaign Monitor by Marigold?

Leading competitors include Brevo, Dotdigital, GetResponse, Intuit Mailchimp, Constant Contact, EmailOctopus, UniOne, and ActiveCampaign. These platforms provide a wide range of email marketing and automation tools suited for businesses of various sizes.

Why do businesses consider switching from Campaign Monitor by Marigold?

Many companies move away due to higher costs, a less intuitive interface, restricted functionality, and uneven customer support. Alternatives often deliver better value and easier operation.

Are there free alternatives to Campaign Monitor by Marigold?

Yes, options like EmailOctopus, Mailchimp, Mailjet, and Beehiiv offer free plans with limits on subscribers and monthly emails. Campaign Monitor does not provide a free tier.

Do alternatives to Campaign Monitor by Marigold support SMS or transactional emails?

Several competitors, including Brevo and Mailchimp, incorporate SMS marketing and transactional email features, expanding communication capabilities beyond standard email campaigns.

How do alternatives compare in terms of ease of use?

Platforms such as Mailchimp and Constant Contact are recognized for their straightforward, user-friendly designs, which appeal especially to small businesses and beginners.

What types of businesses benefit from switching to a Campaign Monitor alternative?

Small businesses, startups, and growing companies seeking more affordable options, richer feature sets, or enhanced usability often find switching advantageous.

Do Campaign Monitor alternatives integrate with other marketing or CRM tools?

Most leading alternatives like ActiveCampaign and HubSpot Marketing Hub support extensive integrations with CRM, e-commerce, and marketing platforms, facilitating streamlined workflows.

What should I look for when choosing a Campaign Monitor alternative?

Important factors include cost structure, ease of navigation, available features, quality of support, and how well the platform integrates with your existing tools.

Are there alternatives that specialize in automation or audience segmentation?

Yes, platforms such as ActiveCampaign and GetResponse excel in advanced automation and detailed audience segmentation, ideal for businesses with complex marketing needs.

How do Campaign Monitor alternatives handle email deliverability and reporting?

Many, including MailBluster and UniOne, emphasize high deliverability rates and provide robust analytics and reporting features to monitor campaign effectiveness and engagement.

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