Best Online Sports Management Programs for 2025

Co-Founder and Chief Data Scientist

A PwC report in 2022 projected that sports media rights could surpass $60 billion by 2024 (PwC, 2022). This huge market offers a wealth of opportunities for brands with the capability to access, generate, and get insights from fan data. To get the most out of this fast-growing market, look for the best online sports management programs that can equip you with all the essential skills that you need to gain from this growing field.

One of the most significant trends in sports management today is the increasing emphasis on data analytics and technology. This trend is transforming various aspects of the sports industry, including player performance analysis, fan engagement, marketing strategies, and business operations.

This guide features the best online bachelor’s in sports management programs of 2024 and contains information collected by the Research.com team. It is useful for those who want to know more about sports management programs. You will be provided information on the program cost, program requirements, and the courses that you will take in completing the online bachelor’s in sports management, as well as pointers on how to choose the best program that aligns with your career objectives.

Online Sports Management Programs Table of Contents

What is an online bachelor’s in sports management?
How much does an online bachelor’s in sports management cost?
What are the key skills needed for a successful career in sports management?
What are the requirements of an online sports management program?
Courses to Expect in the Best Online Bachelor’s in Sports Management Programs
How Can Foundational Qualifications Enhance Your Online Sports Management Journey?
How Can Sports Psychology Enhance Sports Management Careers?
Is This Online Sports Management Program Accredited and Trusted by Industry Experts?
How Can an MBA Enhance Your Sports Management Career?
How Does the Financial Investment in an Online Sports Management Degree Compare to Other Online Business Programs?
How Are Real-World Outcomes Reflected in Online Sports Management Programs?
How Can Complementary Certifications and Interdisciplinary Studies Enhance Your Sports Management Career?
Things to Look for in an Online Sports Management Program
What are the career prospects after completing an online bachelor’s in sports management?
2025 Best Online Bachelor’s in Sports Management Programs
The Role of Networking and Professional Organizations in Sports Management Careers

What is an online bachelor’s in sports management?

A bachelor’s degree in sports management is an undergraduate academic program that focuses on the business and management aspects of the sports industry. Individuals might further their understanding by enrolling in a master of business law program. It is designed to provide students with the knowledge and skills necessary to pursue a career in various sectors of the sports world, including professional sports teams, sports marketing and advertising agencies, sports facilities, and event management companies.

A sports management degree program provides in-depth knowledge and understanding of the unique aspects of the sports industry. At the core of monetization is engagement, and sports fans are a huge market that brands can tap. For instance, in 2022 the estimated audience of the World Cup was 1.08 billion (TGM Research, 2022).

With the best online bachelor’s in sports management programs, there is no need to compare sports management degree online vs. on-campus. Students on campus and online both learn about sports marketing, sports law, event management, finance, facility management, sports ethics, and other relevant subjects. This specialized knowledge equips graduates with a strong foundation in sports business principles, enabling them to navigate the complexities of the industry.

A bachelor’s in sports management online can open doors to career advancement opportunities in the sports industry. The knowledge and skills gained through the program, combined with practical experiences and internships, can enhance career prospects and provide a competitive edge when applying for jobs or seeking promotions within the field.

How long does an online Bachelor’s in Sports Management take?

The curriculum of a bachelor’s degree in sports management online typically covers a wide range of topics related to sports business, administration, and marketing. The program typically takes three to four years. Students may study subjects such as sports marketing, sports law, sports finance, sports ethics, sports facility management, sports event planning, sports media and communications, sports psychology, and sports economics. Combining this course with online business management certificates might aid in managing enterprises in the industry. The coursework is often supplemented with internships or practical experiences to provide students with hands-on exposure to the industry.

Is a Bachelor’s in Sports Management worth it?

The sports market is expected to grow to $623.63 billion in 2027 at a CAGR of 5.0% (Research and Markets, 2023). By earning a bachelor’s degree in sports management, graduates gain a solid foundation in business principles and management strategies as they apply to the sports industry. They acquire skills in marketing, finance, event planning, communication, and leadership, which are essential for working in sports organizations. With this degree, graduates can pursue bachelor’s in sports management jobs such as sports marketing manager, sports event coordinator, sports facility manager, sports agent, sports media specialist, or work in sports administration roles within professional sports teams or sports governing bodies.

How much does an online bachelor’s in sports management cost?

Online programs often have lower tuition fees compared to on-campus programs. Students can also save on commuting and housing expenses since they can study from home or any location of their choice. This makes online sports management programs a more affordable option for many individuals.

The sports management degree cost can vary significantly depending on several factors, including the country, the specific university or college, whether it is a public or private institution, and whether you are an in-state or out-of-state student.

In the United States, for example, the cost of a bachelor’s degree in sports management at a public university can range from around $8,000 to $30,000 per year. Private universities and colleges tend to have higher tuition fees, typically ranging from $30,000 to $60,000 or more per year.

How much money can I make with a bachelor’s degree in sports management?

The sports industry offers a wide range of career opportunities. With a sports management degree, graduates can pursue various roles within professional sports teams, or pursue more specialized fields such as the best kinesiology programs. The versatility of sports management jobs with a bachelor’s degree allows individuals to explore different sectors and find a role that aligns with their interests and strengths.

The average annual sports management degree salary is $55,000 (Payscale, 2023). However, this figure only represents the base salary. Since sports managers also receive commissions and other forms of income, the total pay could be higher. The employment of entertainment and sports occupations is projected to grow 13% through 2031, which is faster than the average for all occupations, according to the U.S. Bureau of Labor Statistics (BLS). The increasing popularity of sports will add 95,500 new jobs through 2031 (BLS, 2022).

What are the key skills needed for a successful career in sports management?

A successful career in sports management requires a combination of leadership, business acumen, and an in-depth understanding of the sports industry. Whether you're managing a sports team, organizing events, or handling marketing and sponsorships, the following skills are crucial for thriving in this competitive field:

Leadership and Team Management: Sports managers need strong leadership skills to effectively manage teams, departments, or entire organizations. They must be able to inspire others, make critical decisions under pressure, and delegate tasks efficiently to ensure smooth operations and team success.
Communication Skills: Clear and effective communication is key in sports management, as you will interact with a variety of stakeholders, including athletes, coaches, sponsors, and the media. Excellent written and verbal communication helps in negotiations and press releases and facilitates collaboration across different teams and departments.
Financial Management: Sports managers often handle budgets, financial reporting, and fundraising. A solid understanding of financial principles, including budgeting, revenue generation, and cost control, is necessary to ensure that a sports organization remains financially sustainable.
Marketing and Public Relations: Sports managers must deeply understand sports marketing and public relations strategies. This involves promoting teams, events, and sponsors and managing relationships with the media. Social media platforms are also increasingly important for reaching and engaging fans.
Strategic Planning and Problem Solving: Analyzing trends in the sports industry and developing long-term strategic plans is crucial for success in sports management. Whether it's planning for the growth of a sports team, organizing a major event, or solving unexpected problems, strategic thinking and problem-solving are essential skills.

What are the requirements of an online sports management program?

Pursuing a sports management program not only enhances your professional prospects but also contributes to personal growth. The program challenges you to think critically, develop business acumen, and learn to navigate the dynamic sports industry. It provides opportunities for personal development, leadership growth, and the cultivation of essential skills that can benefit you in all areas of life.

Academic requirements. For a bachelor’s degree program, you will typically need a high school diploma or equivalent. Some graduate programs may have specific prerequisites or preferred subjects, such as mathematics or business courses, but these requirements can vary.
Transcripts. You will be required to submit official transcripts from your high school or any previously attended colleges or universities. Transcripts provide a record of your academic achievements and coursework.
GPA Requirements. One of the sports management degree requirements is a specific minimum GPA for admission. The specific GPA requirement can vary between institutions and programs.
Letters of Recommendation. Some online master’s degrees in sports management programs may request letters of recommendation from teachers, coaches, or professionals who can speak to your qualifications and suitability for the program.
Personal statement or essay. You may be required to submit a personal statement or essay outlining your interest in sports management, your career goals, and how the program aligns with your aspirations.
Standardized test scores. While many online sports management programs do not require standardized test scores such as the SAT or ACT, some may consider them as part of the admission process.

Courses to Expect in the Best Online Bachelor’s in Sports Management Programs

Non-traditional web players such as big tech companies are becoming increasingly active, with 76% believing that they are best positioned to win the intensifying battle for sports media (PwC, 2023). The following courses are intended to provide a well-rounded education in sports management, covering both theoretical knowledge and practical skills necessary for a career in the field.

Introduction to Sports Management. Providing an overview of the sports industry, its various sectors, and the fundamental principles of sports management, this course also covers facility management and event management. This course can be supplemented with a background in online risk management degree to prevent emergent issues when managing a team.
Sports Marketing. This course explores marketing strategies and techniques specific to the sports industry, including sponsorship, branding, fan engagement, and digital marketing. The sports-sponsorship market is expected to grow to $109.1 billion by 2030 as sports betting, streaming giants, and other sponsors buy-in (PwC, 2023).
Sports Finance and Economics. Focusing on financial management, budgeting, revenue generation, and economic principles, this course covers how economics and finance concepts are applied to the sports industry. After completing this course, earning a graduate certificate in finance online would be an excellent complement.
Sports Law and Ethics. This course covers legal and ethical issues relevant to the sports industry, including contract law, intellectual property, labor relations, and ethical considerations in sports management.
Sports Analytics. Discussing data analysis and its application in sports management, this course includes statistical analysis, performance metrics, and the use of technology in sports analytics.

How Can Foundational Qualifications Enhance Your Online Sports Management Journey?

Complementing a bachelor’s level education with foundational qualifications can provide a critical academic bridge that sharpens business and analytical skills, fostering a smoother transition into the complexities of sports management. Leveraging additional preparatory programs helps establish a robust baseline in key areas such as finance, marketing, and data analytics, which are vital for excelling in the fast-evolving sports industry.

Foundational programs can serve as an effective stepping stone to advanced studies and immediate career opportunities by reinforcing core competencies and strategic thinking. For instance, enrolling in courses such as the easiest associates degree can offer a focused curriculum designed to build essential skills that directly enhance your readiness for a demanding sports management program.

How Can Sports Psychology Enhance Sports Management Careers?

Integrating sports psychology into sports management provides critical insights into team dynamics, motivation, and stress management, all of which are essential for fostering high-performing organizations. Exploring the psychological drivers behind athlete behavior and group cohesion can lead to more effective leadership strategies and improved conflict resolution within teams. Insights from a sports psychologist can inform decision-making processes and help in designing programs that not only enhance athletic performance but also support mental well-being, ultimately contributing to sustainable success in sports management.

Is This Online Sports Management Program Accredited and Trusted by Industry Experts?

Ensuring that an online sports management program is accredited and recognized by industry professionals is fundamental for validating both the curriculum quality and long-term career prospects. Accreditation from reputable agencies confirms that the program adheres to established educational standards and prepares graduates for the dynamic demands of the sports industry. Prospective students should verify the program's accreditation status and assess endorsements or partnerships with prominent sports organizations. Additionally, discerning the level of industry recognition can help in confirming that the credentials earned will be favorably received by employers and professional bodies. For further comparisons and insights, consider reviewing online business colleges.

How Can an MBA Enhance Your Sports Management Career?

Integrating advanced business education through an MBA can refine leadership, strategic planning, and financial management skills within the dynamic sports industry. Expanding your expertise with an MBA bridges the gap between operational sports management and high-level executive decision-making. This complementary skill set may enhance your ability to negotiate complex contracts, strategize market shifts, and lead large-scale sports enterprises effectively. For additional perspective on furthering your business education, consider exploring the lowest-cost MBA online to evaluate options that align with your career objectives.

How Does the Financial Investment in an Online Sports Management Degree Compare to Other Online Business Programs?

When evaluating an online sports management degree, a comprehensive financial analysis is crucial. Compare tuition fees, associated expenses, and potential salary growth with alternative online business degrees to determine long-term value. For example, reviewing factors such as program structure, resource availability, and real-world application may reveal differences in return on investment. Additionally, contrasting these elements with the online DBA cost can offer further insights into cost-effectiveness and funding strategies. Consider how financial planning, scholarship opportunities, and industry partnerships contribute to an economically sound decision while securing robust career prospects.

How Are Real-World Outcomes Reflected in Online Sports Management Programs?

Programs that effectively demonstrate real-world impact typically track graduate employment rates, industry certifications, and success stories from alumni. Institutional transparency regarding these metrics not only validates the quality of the curriculum but also guides prospective students on the practical benefits of the program. Integration of hands-on experiences, such as internships, live projects, and mentorship opportunities, further distinguishes top-tier programs. Some institutions also offer complementary pathways, such as online MBA programs one year, to bolster business acumen and leadership skills essential for managing sports organizations in a competitive market.

How Can Complementary Certifications and Interdisciplinary Studies Enhance Your Sports Management Career?

Complementary certifications and interdisciplinary coursework can provide a competitive edge by broadening your analytical and strategic skill set. Integrating studies in fields such as economics, technology, and data analytics with core sports management education enhances your ability to navigate complex business environments. For instance, supplementing your curriculum with a cheapest economics degree online can offer valuable insights into market dynamics and financial decision-making. This integrated approach not only strengthens your resume but also prepares you to tackle multifaceted challenges in today’s dynamic sports industry.

Things to Look for in an Online Sports Management Program

The sports industry continues to experience significant growth globally. Sports audience studies reveal that among GenZs, 46% use apps, 43% use social media platforms, and 31% play games online while watching sports (Nielsen, 2022). With the expansion of professional sports leagues, the rise of esports, increased focus on sports marketing and sponsorship, and the demand for sports events and experiences, there are ample opportunities for career advancement and job prospects in the field.

If you want to know how to get a job in sports management with a bachelor’s degree, start by choosing the best online bachelor’s in sports management programs by considering the following:

Accreditation. Ensure that the online sports management program is accredited by a recognized accrediting body. Accreditation ensures that the program meets certain quality standards and that your degree will be recognized by employers and other educational institutions.
Curriculum. Review the curriculum of the online sports management program to ensure it covers the key areas of sports management that interest you. Look for courses that provide a comprehensive understanding of sports marketing, sports law, finance, event management, facility management, and other relevant subjects. Consider if the program offers specialization options or electives that align with your specific career goals.
Faculty. Research the qualifications and expertise of the faculty members teaching in the program. Whatever the program, be it an online associates degree in computer science, or any degree, experienced faculty with industry knowledge and connections can provide valuable insights and networking opportunities.

Internship Opportunities. Check if the program offers internships, practicum experiences, or opportunities to gain hands-on experience, which is equally crucial for jobs with coding requirements. Practical experiences can help you apply your knowledge, build a professional network, and enhance your employability.
Program Structure. Consider the flexibility of the program and its delivery format. Online programs should offer a format that suits your schedule and learning preferences. Evaluate factors such as synchronous or asynchronous classes, availability of course materials, and the ability to access resources and participate in discussions.
Cost and Financial Aid. Consider the tuition fees, financial aid options, scholarships, and any additional costs associated with the program. Evaluate if the program provides value for the investment you will be making.

What are the career prospects after completing an online bachelor’s in sports management?

After completing an online bachelor’s degree in sports management, graduates have access to a broad range of career opportunities in various sectors of the sports industry. The growing demand for professionals in sports marketing, event coordination, and facility management positions graduates to capitalize on an expanding market. Key roles include:

Sports Marketing Manager: Oversee advertising campaigns, promotions, and partnerships for sports teams or products.
Sports Event Coordinator: Plan and manage logistics for sporting events, including scheduling, budgeting, and securing sponsorships.
Sports Facility Manager: Ensure the maintenance and operation of sports facilities, including arenas, stadiums, and gyms.
Sports Agent: Represent athletes, negotiating contracts and securing sponsorship deals.
Sports Media Specialist: Handle media relations, press coverage, and public relations efforts for sports teams or athletes.

The sports industry market growth and increasing use of data analytics further enhance the job outlook. Professionals who understand trends like fan engagement and marketing strategies are especially in demand.

For those seeking to advance their education, pursuing further studies like a master’s degree can open even more doors. A cheapest online master's degree in sports management offers a cost-effective way to gain an advanced qualification while expanding career prospects.

2025 Best Online Bachelor’s in Sports Management Programs

When choosing a degree program, rather than asking, “Is MIS a good major?" it would help if you consider your interests. If you have a genuine passion for sports, pursuing the best online bachelor’s in sports management programs allows you to combine your love for sports with a professional career. Working in the sports industry gives you the opportunity to be involved in the world of sports, contribute to the growth of the industry, and make a positive impact on athletes, fans, and communities.

The following are among the top colleges for sports management. Based on a set of metrics, the Research.com team evaluated the curriculum of online bachelor’s in sports management programs. These programs have a combination of core business and sports management courses that can develop the most in-demand skills in the industry.

1. Arkansas State University Bachelor of Science in Sport Management

The Bachelor of Science in Sport Management program at Arkansas State University (ASU) is designed to prepare students for careers in various areas of the sports industry. Among the best online bachelor’s in sports management programs, it combines theoretical knowledge with practical skills to develop professionals who can effectively manage sports organizations, events, and facilities.

The curriculum typically covers a range of subjects related to sports management, including sports marketing, sports law, event planning, facility management, finance, and leadership. Students are provided practical experiences students through internships or cooperative education opportunities. Specialized tracks or concentrations include sports analytics or sport communication.

2. Eastern Kentucky University BS in Sport Management

The Eastern Kentucky University’s online bachelor of science in sport management degree provides students with the leadership and management skills needed to be an effective sports manager. As one of the best online bachelor’s in sports management programs, the curriculum is designed to prepare graduates to take on key positions in the complex and challenging sports industry.

The balanced sports management degree program of Eastern Kentucky University integrates proven business practices and key sport management principles. The interdisciplinary courses prepare students to pursue a variety of rewarding career possibilities in sport finance, marketing, accounting, economics, and management.

3. Bellevue University BA in Sport Management

Among the best online bachelor’s in sports management programs, the BA in Sport Management program of Bellevue University allows students to explore their interests through a host of elective classes, aside from the essential business management and leadership courses. The BS in Sport Management degree program, on the other hand, offers the same quality curriculum with applied statistics.

The sports management curriculum of Bellevue University integrates sport management theory and practice into the sports industry. Part of the theory application is evaluating sports organizations from a legal and risk management perspective, applying business and financial accounting methods to sport industry contexts, and applying communication skills relevant to a variety of contexts such as marketing, public relations, and business management.

4. Liberty University Bachelor’s in Sports Management

As among the best online bachelor’s in sports management programs, the sports management degree of Liberty University offers a curriculum that pairs core management courses with specializations in general sport management, conference and event management, sports communication and public relations, and sports outreach. You can complete your courses from the comfort of your own home and gain hands-on experience in your community.

What sets this program apart from other sports management programs is the integration of biblical principles that can be applied to your career in sports and recreation management. Through a combination of practical experience, flexibility, ambitious coursework, and dedication to the Christian faith, graduates learn hard work and integrity.

5. Southern New Hampshire University BS in Sport Management

Among the best online bachelor’s in sports management programs, the online bachelor of science in sport management of Southern New Hampshire University offers a combination of business, liberal arts, and sports management courses. Students are prepared to handle the demands of a career in sports through hands-on, real-world experiences.

The academic advising and career services assist students in exploring opportunities for internships or experiential learning where they are able to apply sport management skills gained from their coursework to authentic industry challenges and opportunities. SNHU also offers an accelerated bachelor’s to master’s pathway for the sports management program.

The Role of Networking and Professional Organizations in Sports Management Careers

Building a successful career in sports management often hinges on who you know as much as what you know. Networking and professional organizations play a pivotal role in connecting aspiring sports managers with industry leaders, potential employers, and peers.

Importance of Networking: Networking can open doors to internships, job opportunities, and collaborations. Attending industry events such as sports business expos, conferences, and alumni meetups allows you to build relationships with professionals who can mentor you or guide your career path.
Joining Professional Organizations: Membership in professional organizations, such as the North American Society for Sport Management (NASSM) or the Sports Business Association, provides access to exclusive resources, including job boards, certifications, and industry research. These organizations often host networking events and webinars where you can stay updated on trends in the sports management field.
Leveraging Online Platforms: Online networking platforms like LinkedIn enable you to showcase your expertise and connect with professionals globally. Engaging with alumni from the best online colleges can also provide valuable insights and opportunities.
Internships and Volunteer Work: Gaining practical experience through internships or volunteering at sports events can significantly enhance your resume. These experiences not only provide hands-on learning but also allow you to make meaningful industry connections.
Long-Term Career Benefits: Cultivating a robust professional network can lead to opportunities for promotions, partnerships, and even entrepreneurial ventures in the sports industry.

By proactively engaging with professional organizations and networking, you can strengthen your foothold in the dynamic and competitive sports management industry.

Pursue Your Love of The Game Through Online Sports Management Programs

Sports management focuses on the business and administrative aspects of the sports industry. It involves planning, organizing, directing, and controlling various activities related to sports organizations, teams, events, and facilities. Sports management professionals work behind the scenes to ensure the smooth operation of sports organizations and to enhance the overall fan experience.

The best online bachelor’s in sports management programs, as well as the best athletic training programs, equips students with a range of transferable skills that are highly valued in various industries. These skills can be applied to other fields beyond sports, providing graduates with flexibility in their career paths.

Key Insights

Market Growth: Sports media rights are projected to exceed $60 billion by 2024, indicating a booming market with ample opportunities for sports management professionals.
Data Analytics Emphasis: There is a growing trend towards data analytics and technology in sports management, impacting player performance, fan engagement, marketing strategies, and business operations.
Career Advancement: An online bachelor’s degree in sports management can lead to diverse career opportunities such as sports marketing manager, sports event coordinator, sports facility manager, sports agent, and sports media specialist.
Cost-Effective Education: Online programs often have lower tuition fees compared to on-campus programs, making them a more affordable option for students.
Skill Development: Sports management programs cover essential subjects such as sports marketing, sports law, finance, event management, and facility management, equipping graduates with a strong foundation in sports business principles.

FAQ

What is an online bachelor’s in sports management? An online bachelor’s in sports management is an undergraduate program focusing on the business and management aspects of the sports industry. It covers topics such as sports marketing, sports law, event management, finance, and facility management, preparing students for various careers in sports organizations.
How long does it take to complete an online bachelor’s in sports management? Typically, it takes three to four years to complete an online bachelor’s degree in sports management. The duration may vary based on the program structure and the student’s pace.
Is a bachelor’s in sports management worth it? Yes, given the projected growth of the sports industry and the diverse career opportunities it offers, a bachelor’s degree in sports management is a worthwhile investment. It equips graduates with valuable skills and knowledge applicable to various roles within the sports sector.
How much does an online bachelor’s in sports management cost? The cost of an online bachelor’s degree in sports management can range from $8,000 to $60,000 per year, depending on the institution and whether it is a public or private university. Online programs often have lower tuition fees and save on commuting and housing expenses.
What are the admission requirements for an online sports management program? Admission requirements typically include a high school diploma or equivalent, official transcripts, a minimum GPA, letters of recommendation, a personal statement or essay, and sometimes standardized test scores such as the SAT or ACT.
What courses can I expect in an online bachelor’s in sports management program? Courses typically include Introduction to Sports Management, Sports Marketing, Sports Finance and Economics, Sports Law and Ethics, and Sports Analytics. These courses provide a comprehensive education in sports management principles and practices.
What factors should I consider when choosing an online sports management program? Key factors to consider include accreditation, curriculum, faculty qualifications, internship opportunities, program structure, cost, and available financial aid. Ensuring the program aligns with your career goals and learning preferences is essential.
How much can I earn with a bachelor’s degree in sports management? The average annual salary for sports management professionals is around $55,000. However, salaries can vary based on specific roles, experience, and location. The field also offers opportunities for additional income through commissions and bonuses.
Are online sports management degrees recognized by employers? Yes, online degrees are generally accepted by employers, especially if the program is accredited by a recognized accrediting body. The skills and knowledge gained through an online program are comparable to those obtained in traditional on-campus programs.
What career opportunities are available with a bachelor’s degree in sports management? Career opportunities include roles such as sports marketing manager, sports event coordinator, sports facility manager, sports agent, sports media specialist, and positions within sports administration and management for professional teams and sports organizations.