Best Online Public Relations Programs for 2025
Public relations (PR) is the management of how the public views an individual, brand, or company by utilizing strategic communication and techniques to mitigate negative publicity. PR is the reason we perceive brands as trustworthy and worth buying or investing in. PR also deals with damage control and responses to customers and shareholders to protect a company’s image, and these are important roles that PR specialists perform.
Public relations specialists in the U.S. received a median pay of $62,800 per year in 2021, or $30.19 per hour, with the total number of jobs in 2021 at 276,800, which is almost the same as digital marketing salaries. It is expected to grow faster than average at 8% from 2021-31 (U.S. Bureau of Labor Statistics, 2022). In response, public relations degree programs are increasing in number.
Our Research.com experts utilized the latest publicly-available data and consulted with subject matter experts about the qualities of online public relations programs to generate our top five list.
Best Online Public Relations Programs Table of Contents
- How much does an online degree in public relations cost?
- What are the requirements for an online Bachelor’s Degree in Public Relations program?
- Courses to Expect in an Online Public Relations Degree Program
- What skills do public relations graduates need to succeed?
- Things to Look for in an Online Public Relations Degree Program
- 2025 Best Online Public Relations Degree Programs
- How do internships and practical experiences strengthen a public relations degree?
- How Can Complementary Digital Marketing Skills Boost Your PR Career?
- How Do Student Support Services and Mentorship Enhance Your PR Success?
- How Can Creative Writing Skills Enhance Your Public Relations Strategy?
- What are the ethical challenges in modern public relations?
- How Can Visual Communication Skills Enhance Your PR Strategy?
- What are the career outcomes for public relations graduates?
- What are the networking and career advancement opportunities for public relations graduates?
- How can you maximize your public relations degree through interdisciplinary studies?
Even big companies such as Facebook (data privacy scandals) and Boeing (BA 737 MAX crashes) have experienced bad PR management, but the key is to manage these scenarios as quickly as possible (Yahoo! Finance, 2019).
PR specialists and PR managers are key in controlling damage and crafting the appropriate responses to keep the public informed of company actions. There are a lot of steps involved and careful planning is always important. This is also something that students will learn when they are enrolled in emergency management degrees online.
These explain the $20.3 billion revenue growth of the PR industry from 2019-2023, with a 2.7% CAGR in the U.S., and a 13.2% 2023 profit estimate (IBIS World, 2023).

How much does an online degree in public relations cost?
Overall, online degrees in public relations, communication, digital marketing masters programs, or online masters in organizational management are not as numerous as some other programs, but they are beginning to pick up as more universities improve their native communications programs to accommodate tracks or specializations in public relations. Some offer a public relations degree as a stand-alone BA or BS degree.
The following table is a sampling of online Public Relations or related degree programs with their respective tuition fees for 2023.
From the table, it can be seen that the University of Florida’s online B.S. Public Relations Degree program had a tuition fee of $129.18 per credit hour, the cheapest on the list. The most expensive degree program is Arizona State University’s online B.S. Communication degree program at $561.00 per credit hour. The average tuition cost for this list is $345.24 per credit hour; however, this average should not be treated as representative of all online degrees in public relations programs. Many other programs at nonprofit and for-profit, private, or public colleges are not included in the above list (small sample only).
The general trend for online-only public relations degree programs is the waiving of the in-state and out-of-state differential, fixing tuition as online-only. It is surely a welcome development for online students who study remotely. You also have the option to pursue graduate studies through the best online MS Public Relations degrees.
So, is the trade-off of paying for a four-year online course worth it? It definitely is, as evidenced by the salaries at the highest-paying Industries for public relations specialists in the U.S. You have a diverse choice of fields to get into, and as shown in the following chart, the top-paying industry is finance with a median annual salary of $65,431, followed by the technology industry at $53,975 and the healthcare industry at $53,449. At least one of these is a communication major salary equivalent, for sure!
If you want to get into the media industry, the annual median salary is $51,149. Nonprofits pay an average annual salary of $48,903 and start-ups, $48,465, giving you a lot of freedom to choose from, whether working for a large corporation or for small organizations, or even to become an entrepreneur with your own startup company.
Overall, there are many good job prospects for graduates who obtain a public relations degree online, especially those who go on to pursue online communications masters degree. Candidates can always glean from public relations career paths and current salary data to chart their careers.
Another option is to obtain a dual degree or extra skills like programming—computer coding careers are a great complement.
What are the requirements for an online Bachelor’s Degree in Public Relations program?
The following are typical requirements for a public relations degree applicant.
Admission Requirements
- High school diploma from an accredited institution
- GED diploma from an accredited institution (alternative option)
- Academic transcripts (minimum required GPA is usually 3.0 out of a 4.0 scale)
- SAT scores (optional for some programs)
- TOEFL or IELTS test scores (for non-native speakers of English)
- Letters of Recommendation (from former professors, advisers, and/or current employer, and personal references)
- Statement of purpose/personal statement
Certification Requirements
In general, being certified is not a strict requirement in order to work in the field of public relations and its related fields, but some companies or employers may want to hire professionals with certifications in specific fields for example, social marketing is a rapidly-growing field, and becoming a Certified Social Marketing Associate (CSMA) may give you a competitive edge over other applicants.
Aside from this, you can improve your set of skills and knowledge about many aspects of the PR field. Typically, certification requires completing the online public relations certificate through online courses and possession of a certain number of hours of professional work in that certification’s covered area. Exams are not usually required, and starting the certification process requires only an Internet connection and an application for certification.
Some of the more popular certification options coupled with public relations degrees online include the ones listed in the following table:
So, get a degree and get your public relations certificate online!
Courses to Expect in an Online Degree in Public Relations Program
The following public relations courses are common core modules and may vary slightly or widely depending on the program. You can refer to the programs’ detailed syllabi to figure out the exact content of their courses and what you are expected to learn.
- Corporate public relations: This area of study deals with how to conduct public relations activities for businesses, companies, and organizations. Practitioners handle the maintenance of a positive corporate image and media requests as well as shareholder inquiries which are especially important for publicly traded companies.
- Crisis communication and management: This course covers how to manage crises using public relations such as during product recalls, natural disasters, company mistakes, employee scandals, and associated injury or death resulting from the use or misuse of the company’s products or services or due to the company’s negligence.
- Digital PR and social media: Covers the strategies and techniques involved in utilizing social media platforms and digital tools to communicate with intended audiences and manage the company’s online reputation
In 2021, the most popular social media platform that Americans use as a news source is Facebook with 28% of users, followed by YouTube with 23%. Twitter came in third at 13% and Facebook Messenger was fourth at 9%. Rounding up the platforms are Instagram at 8%, WhatsApp at 6%, LinkedIn at 3%, and Telegram, a site preferred by more right-leaning people, at 3% (Reuters Institute for the Study of Journalism, 2023).
This data has far-reaching implications in the choice of platform that one engages in for effective PR campaigns, research, outreach, and marketing strategies. Message targeting should be done accordingly in the most popular platforms chosen by people as their preferred news sources.
- Digital public relations: Encompasses the use of digital channels such as social media, websites, search engine optimization, and other techniques to promote an organization’s messages and press releases.
- Ethics in Public Relations: Covers the cultural, ethical, and legal aspects and professional standards involved in public relations practice which are particularly important to prevent lawsuits and legal problems.
- Government public relations: This area focuses on public relations designed specifically for government agencies and departments including federal and state-level communications.
- Introduction to public relations: This is an overview of the field that includes its basic concepts, history, principles, theories, and practices. Included are modern concepts, ideas, and the evolution of public relations as a modern field.
- Public relations research: Covers how to conduct research, analyze data, and measure the effectiveness of public relations campaigns. Information gathering from public opinion, media and industry trends and statistics, political developments, and other factors that can affect public relations campaigns is also emphasized and taught.
- Writing for Public Relations: Teaches students how to write accurate and persuasive press releases, speeches, media pitches, social media posts, and other communication materials used in public relations.
There are many variations in the core courses, so consult your program for more information.
In addition, some specialized types of public relations programs such as the following may be offered as electives or minors:
- Integrated marketing communications: This course teaches how to utilize public relations mixed with other marketing channels; modern techniques include advertising and social media and influencer marketing in creating a cohesive product marketing message
- International public relations: covers the unique challenges and cultural aspects that affect managing the public relations activities of a company as implemented on a regional or global scale
- Media relations: teaches how to professionally interact with mainstream and media, write and edit press releases, and perform crisis situation public relations
- Nonprofit public relations: This specialization focuses on the unique requirements of public relations for nonprofit organizations which are quite different from those of the corporate, for-profit world
- Public relations campaign management and planning: deals with the process of planning, developing, implementing, and evaluating public relations strategies and campaigns for organizations or specific events
In addition, you might want to take up a dual degree—online computer degree programs pair up quite well with a PR degree allowing you to work at large PR agencies. In 2023, there were 133,574 businesses classified under global public relations agencies, with a 2.1% business growth outlook for 2023 (IBIS World, 2023).

What skills do public relations graduates need to succeed?
Public relations (PR) professionals must possess a diverse skill set to navigate the dynamic and evolving landscape of strategic communication. While technical knowledge from coursework is vital, practical, interpersonal, and creative abilities are equally critical for success in this field.
- Strategic Communication: A foundational skill in PR, strategic communication involves crafting clear and impactful messages tailored to specific audiences. Graduates should excel in writing press releases, developing social media campaigns, and managing brand narratives across various platforms.
- Crisis Management: PR specialists often handle crises that can affect an organization's reputation. Graduates must know how to assess risks, craft timely responses, and maintain transparency with stakeholders during challenging situations.
- Research and Analytics: Data-driven decisions are pivotal in modern PR campaigns. Proficiency in conducting audience analysis, tracking media metrics, and evaluating campaign success is essential.
- Digital and Social Media Expertise: Understanding the nuances of digital PR, including SEO, content creation, and social media strategy, is indispensable as online platforms dominate communication channels.
- Creativity and Storytelling: Strong storytelling skills help PR professionals craft compelling narratives that resonate with target audiences. Creativity in campaign design can differentiate a brand in competitive markets.
- Interpersonal and Networking Skills: Building relationships with journalists, influencers, and stakeholders is crucial. PR graduates must be adept at networking and maintaining professional connections.
- Adaptability: The PR landscape evolves rapidly, influenced by trends, technology, and global events. Being adaptable and open to continuous learning ensures relevance and success in the field.
Things to Look for in an Online Public Relations Degree Program
Listed below are only a few of the criteria to consider in choosing an online public relations degree program. You can consider other factors not listed here in your choice.
- Accreditation Online degree program accreditation helps states ensure the quality and integrity of U.S. universities’ degree programs. Although there are not many public relations BA/BS degree programs online, the number of programs and related degrees is expected to increase as many face-to-face programs migrate their course offerings online. Most of these programs are accredited nowadays by legitimate accreditation bodies in the U.S., and usually, the same bodies accredit the online versions of the face-to-face programs. Accreditation information on the universities’ websites. Accreditation is also important for credit transferability and for military of state/federal financial aid.
- Faculty Program faculty are expected to be excellent teachers, mentors, and practitioners. Articles and publications in peer-reviewed journals in their areas of expertise are indications of very competent faculty members who continuously contribute to the body of knowledge in the field of public relations and related areas.
- Internships Many online public relations programs require students to complete an internship in a public relations firm or organization, so take advantage of this to acquire the basic skills and experience you need.
- Program courses Public relations core courses are pretty standard among universities and are also quite similar. What can make the difference for you may be their electives and tracks that can help you socialize in the area you want. For example, social media marketing, corporate communications, non-profit PR, TV news writing and hosting, and research methods in PR, among many others are only a small sampling of the diverse areas you can pursue.
In relation to the research option, some research statistics from 2020 show that news consumption preferences differ widely in different countries. For all countries surveyed, 57% prefer to read the news and 30% prefer watching the news, perhaps as internet videos or TV programs. The Philippines, Thailand, India, and Germany are roughly equal in these three modes. Interestingly, the UK prefers reading at a high rate of 78% and only 15% prefer watching (Reuters Institute for the Study of Journalism, 2023). These data imply very different approaches in the choice of PR media outlets in these diverse countries and cultures.
You may want to become a researcher as PR is evolving fast with technology along with consumer preferences and behavior.
2025 Best Online Public Relations Degree Programs
The following are Research.com experts’ picks of the top five online public relations degree (or equivalent) programs. Your top college choices for a public relations online degree may differ from this list depending on your preferences.
1. Arizona State University
Arizona State University offers an online BS in communication degree. The program prepares students to write clear, compelling, and persuasive arguments and to think strategically through complex communication issues. Skills such as critical thinking and problem-solving, diversity, equity, and inclusion incorporation, leadership, conflict management, interpersonal relationship management, oral and written communication, and teamwork and collaboration are acquired through the courses taught.
- Program Length: 4 years
- Tracks/concentrations: N/A
- Tuition per credit hour:$561.00
- Required Credits to Graduate: 120 credits
- Accreditation: Higher Learning Commission
2. Liberty University
Liberty University offers a B.S. in Strategic Communication. The program emphasizes hands-on experience and real client interactions. The Department of Digital Media & Communication Arts has expert, award-winning faculty to help students acquire expertise in advertising, public relations, branding, and digital promotions, preparing them to create persuasive integrated marketing communication campaigns in today’s modern marketplace. Skills developed include creating effective mobile and online communication plans, transmedia storytelling, social media and web strategies design and implementation, and creation of persuasive integrated marketing communication campaigns.
- Program Length: 4 years
- Tracks/concentrations: Strategic Communication (B.S.): Social Media Management or Strategic Communication (B.S.): Strategic Communication
- Tuition cost per credit hour:$390.00
- Required Credits to Graduate: 60 credits
- Accreditation: Accreditation Council for Business Schools and Programs
3. Lynn University
Lynn University offers an online-only B.A. Communication and Media degree. The program is 100% online and boasts an iPad®-powered curriculum for asynchronous study that lets you study at your own pace. The program is designed to improve students’ knowledge and skills in advertising, public relations, storytelling, media production, and business skills, allowing for many career choices. Applicants are not required to provide SAT or ACT test scores. Lynn University is also an Apple® -recognized distinguished school for continuous innovation in learning, teaching, and the school environment, one of the best public relations schools in the U.S.
- Program Length: 4 years
- Tracks/concentrations: N/A
- Tuition cost per credit hour:$375.00
- Required Credits to Graduate: 120 credits
- Accreditation: Southern Association of Colleges and Schools Commission on Colleges
4. University of Florida
The University of Florida offers a Bachelor of Science in Public Relations degree. The program curriculum balances between skills and conceptual courses, and ranks among the best in the nation. UF’s College of Journalism and Communications students have won more times than any other U.S. university in the Public Relations Student Society of America’s (PRSSA) Bateman Case Study Competition. PR students learn communication skills in writing, social media, information management, and video. Other areas include public policy, social psychology, political science, economics, and ethics. Technical skills are also developed in various areas.
- Program Length: 4 years
- Tracks/concentrations: N/A
- Tuition cost per credit hour:$129.18
- Required Credits to Graduate: 124 credits
- Accreditation: Southern Association of Colleges and Schools Commission on Colleges
5. Southern New Hampshire University
Southern New Hampshire University offers a B.A. Communication Public Relations degree online.
Core learning concepts include communication development and delivery, strategic planning and execution, stakeholder collaboration skills, and ethical communication plans. There are no set class times and 24/7 access to the online classroom allows you to study at your own pace. The program does not have an application fee nor does it require SAT/ACT scores.
- Program Length: 4 years
- Tracks/concentrations: N/A
- Tuition cost per credit hour:$330/credit
- Required Credits to Graduate: 120 credits
- Accreditation: The New England Commission of Higher Education (NECHE)

While taking your degree, it is best to be aware of some global PR market stats—its 2023 estimated revenue is $107.05 billion, with a 2027 estimated growth of $133.82 billion at 5.7% 2027 CAGR (Yahoo! Finance, 2023)!
How do internships and practical experiences strengthen a public relations degree?
Internships and practical experiences bridge theory and practice by immersing students in real-world PR challenges. These hands-on opportunities equip candidates with essential skills in crisis management, media relations, and strategic communication, while fostering industry networks and professional confidence. Quality online programs often integrate virtual simulations, capstone projects, or structured internships to ensure applicants are well-prepared for immediate career demands. Prospective students should assess the experiential learning components within their chosen public relation degree to determine the program’s potential return on investment.
How Can Complementary Digital Marketing Skills Boost Your PR Career?
In today’s dynamic communication landscape, integrating digital marketing competencies with a public relations education is essential. Mastery of digital analytics, content strategy, and online audience engagement enables PR professionals to design effective, multi-channel campaigns that resonate with increasingly tech-savvy audiences. Pursuing additional certifications or coursework, like an online social media marketing degree, equips graduates with the practical tools needed to navigate digital platforms and optimize messaging strategies. These supplementary skills foster agile decision-making, enhance audience targeting, and ensure a competitive edge as the industry evolves.
How Do Student Support Services and Mentorship Enhance Your PR Success?
Effective student support and mentorship programs play a pivotal role in bridging academic learning with real-world applications. Many top online public relations programs offer comprehensive career counseling, guided mentorship from industry experts, and access to active alumni networks. These resources not only provide personalized academic advice and practical insight into industry challenges but also help students refine their professional skills and navigate competitive job markets. Leveraging these programs can significantly boost your prospects, including guiding you toward a career in communications, while ensuring you stay informed about the latest market demands and ethical practices in public relations.
How Can Creative Writing Skills Enhance Your Public Relations Strategy?
Effective storytelling is at the core of successful public relations campaigns. In today’s competitive landscape, the ability to craft compelling narratives, adapt messaging for diverse audiences, and respond to crises with clear, creative communication is invaluable. Integrating creative writing skills into your PR toolkit can differentiate your messaging and solidify brand trust. Supplementing your public relations knowledge with focused coursework on narrative development and content creation—such as those offered in the cheapest creative writing bachelor's programs—can provide a strategic advantage in delivering engaging and memorable communications.
What are the ethical challenges in modern public relations?
In today’s fast-evolving communication landscape, PR professionals must navigate complex ethical dilemmas that impact transparency, accountability, and public trust. Balancing the interests of stakeholders while addressing crisis situations and managing sensitive information requires adherence to strict ethical frameworks and regulatory standards. Industry experts advocate for the incorporation of rigorous ethical training in academic programs, ensuring that graduates are equipped to assess and mitigate risks associated with misinformation and biased reporting. Moreover, integrating real-world ethical case studies can enhance decision-making in high-pressure environments. For additional insights into aligning ethical practices with industry trends, review the best accelerated marketing degree online.
How Can Visual Communication Skills Enhance Your PR Strategy?
Visual communication is an indispensable component of modern public relations that enriches messaging and drives audience engagement. Integrating design principles—such as layout, color theory, and multimedia production—enables professionals to present clear and compelling narratives while reinforcing brand identity. Advanced coursework in visual communication can complement a PR curriculum by offering practical training in creating impactful infographics, videos, and digital assets that support crisis management and strategic campaigns. Evaluating programs that incorporate design elements or exploring accredited online graphic design programs can further equip PR specialists with a versatile skill set tailored for today’s multifaceted communication landscape.
What are the career outcomes for public relations graduates?
Graduates of online public relations programs can expect a wide array of career outcomes, particularly in industries such as media, corporate communications, non-profits, and government. The skills developed in these programs prepare students to handle diverse challenges in managing and maintaining public image, crisis communications, and strategic messaging.
Public relations graduates can secure roles such as public relations specialists, media relations managers, corporate communication officers, and social media strategists. Many graduates pursue careers in agencies or internal communication teams within organizations, overseeing media outreach, campaign management, and public affairs.
For those interested in further specialization, positions such as PR consultants or communications directors in larger corporations may be viable options. Some graduates even choose to pursue additional credentials, like certifications in digital marketing or a communication degree. If you're interested in furthering your education, checking out communication degree requirements can provide you with more options for career advancement.
In terms of salary, the median annual wage for public relations specialists is competitive, with some industries offering higher earnings. The finance, healthcare, and technology sectors are particularly known for offering high-paying PR roles. As the PR industry grows, job opportunities are expected to increase, particularly for those with digital media expertise. Ultimately, the versatility of a public relations degree makes it an attractive option for graduates aiming to work in dynamic, fast-paced environments.
What are the networking and career advancement opportunities for public relations graduates?
Public relations is a dynamic field where building and maintaining relationships is as important as crafting effective communication strategies. Beyond academic credentials, networking and career advancement opportunities significantly contribute to long-term success. Here are key strategies and resources for PR graduates to excel professionally:
- Leverage Professional Organizations. Joining professional organizations like the Public Relations Society of America (PRSA) or the International Association of Business Communicators (IABC) offers access to networking events, industry resources, and certification opportunities. Membership in these organizations demonstrates commitment to the field and allows graduates to connect with seasoned professionals.
- Participate in Internships and Mentorships. Internships provide invaluable hands-on experience, often serving as a stepping stone to full-time positions. Many online public relations degree programs integrate internships into their curriculum, enabling students to gain real-world exposure. Pairing this with mentorship opportunities can provide guidance, industry insights, and access to an extended professional network.
- Utilize Social Media and Digital Platforms. Platforms like LinkedIn, Twitter, and industry-specific forums are essential for building an online presence and connecting with industry leaders. Graduates should create a professional profile, showcase their portfolios, and engage with thought leaders in the PR space to expand their reach.
- Explore Graduate Programs and Certifications. Advancing education through specialized certifications or graduate degrees can open doors to senior roles in the industry. Online graduate programs, such as those offered by accredited online colleges, equip professionals with advanced skills in strategic communication, crisis management, and digital PR.
- Attend Industry Conferences and Events. PR professionals should prioritize attending conferences, seminars, and webinars to stay updated on industry trends and best practices. These events also provide opportunities for face-to-face interactions with industry experts and potential employers.
How can you maximize your public relations degree through interdisciplinary studies?
While a public relations degree equips you with essential communication, strategy, and crisis management skills, pairing it with a complementary field of study can significantly enhance your career prospects and versatility. Interdisciplinary education allows you to specialize in niche areas of PR, making you a valuable asset in competitive job markets.
For instance, combining a public relations degree with studies in marketing or digital media can position you for roles focusing on social media strategy, influencer outreach, or content creation. Similarly, a background in psychology provides insights into consumer behavior, enabling you to craft more persuasive messaging and impactful campaigns. Those with a knack for numbers might explore courses in data analytics to measure the effectiveness of PR strategies more effectively.
Additionally, pursuing studies in emerging fields such as AI or computer science can prepare you for the evolving demands of PR in the digital age, where artificial intelligence and automation play an increasingly critical role. Understanding these technologies not only enhances your technical proficiency but also strengthens your ability to navigate complex communication landscapes.
Exploring good majors in college that complement public relations can help you tailor your education to your career aspirations. By strategically aligning your interests with industry needs, you can build a unique skill set that distinguishes you in the field.
Whether your goal is to manage corporate reputation, specialize in crisis communication, or drive social change, an interdisciplinary approach can expand your expertise and amplify your impact in the dynamic world of public relations.
Is Accreditation a Key Factor in Choosing an Online PR Program?
Accreditation serves as an essential benchmark for academic quality and industry relevance in online public relations programs. It ensures that the curriculum meets established standards, validated by independent agencies, and prepares graduates with skills that employers trust. Evaluating a program’s accreditation status can help determine its commitment to continuous improvement and adherence to rigorous educational standards. For those planning to advance their education, comparing these quality indicators with options like the easiest masters degrees can offer additional insights for a streamlined academic pathway.
Future Trends in Public Relations Programs
Public relations degree programs have changed with the times as more and more people use social media as news sources. The future evolution of these platforms will surely further create polarization in society, and it is important for PR machinery to take advantage of all possible media platforms as consumer preferences shift from reading to watching or listening to podcasts. More emphasis on video and audio formats necessitates adjustments in these areas as companies handle their PR and marketing strategies.
AI is also an important game-changer as prompts can allow instantaneous responses; however, the human component of review and vetting will always be needed due to AI’s current limitations. In a few years though, AI may become assistant PR specialists. A degree in public relations is surely worth it, combined perhaps with an online associates computer science degree.
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- Reuters Institute for the Study of Journalism. (2023). Reuters Institute Digital News Report 2023. Reuters Institute for the Study of Journalism.
- Statista. (2023, May 30). Global PR industry value 2022-2027 | Statista. Statista.
- U.S. Bureau of Labor Statistics. (2023, February 10). Public Relations Specialists: Occupational Outlook Handbook. U.S. Bureau of Labor Statistics.
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