2027 Online Social Media Marketing Degree Programs That Accept 60, 75, or 90 Transfer Credits

Imed Bouchrika, PhD

by Imed Bouchrika, PhD

Co-Founder and Chief Data Scientist

How Many Transfer Credits Can You Apply Toward an Online Social Media Marketing Degree?

Most online social media marketing bachelor's degrees are built on a 120-credit structure. When a school says it accepts 60, 75, or 90 transfer credits, that usually means the institution may recognize that number toward total degree credit, not that every course will replace a specific requirement in the major.

The distinction between accepted credits and applied credits is the most important transfer concept. Accepted credits appear on your record as transferable coursework. Applied credits reduce the exact courses you still need for the degree. A school might accept 90 credits overall but apply only 72 if some courses duplicate requirements, do not match the curriculum, exceed elective limits, or are too old for technology-heavy subjects.

The table below shows how 60-, 75-, and 90-credit transfer scenarios typically affect a 120-credit online bachelor's degree. Use it as a planning model, not a promise, because each school's degree audit can change the final number.

Transfer credits acceptedTypical remaining credits in a 120-credit degreeBest fitMain risk to check
60 creditsAbout 60 creditsStudents with an associate degree or two years of collegeLower-division credits may not satisfy upper-division marketing requirements
75 creditsAbout 45 creditsStudents with mixed community college, university, or prior major courseworkCredits may apply as electives instead of social media marketing requirements
90 creditsAbout 30 creditsDegree-completion students near senior standingResidency, capstone, and major-course minimums may prevent a faster finish

Students with about 60 credits sometimes compare bachelor's completion options after earning an associate degree; if you are still deciding whether to finish a two-year credential first, a guide to the easiest 2 year degree to get can help you think through transfer-friendly pathways before choosing a bachelor's program.

Which Online Social Media Marketing Degree Programs Accept 60, 75, or 90 Transfer Credits?

Online programs in this field may use different names: social media marketing, digital marketing, digital audiences, marketing communications, or marketing with a social media concentration. A program does not need the exact phrase "social media marketing" in the title to be relevant, but it should include coursework in content strategy, paid social, analytics, consumer behavior, search and social platforms, brand communication, and campaign measurement.

The table below summarizes examples of online bachelor's programs or related marketing programs that transfer students often evaluate because they advertise substantial transfer-credit acceptance or degree-completion flexibility. Always verify the current catalog, because transfer rules can change by term, state authorization, accreditation status, and program revision.

School or program typeRelevant online degree areaPublished transfer-credit posture to verifyWhy it may fit 60-, 75-, or 90-credit students
Southern New Hampshire UniversityBS in Marketing with Social Media Marketing concentrationMay accept up to 90 transfer credits toward a bachelor's degreeStrong fit for students who want a clearly named social media marketing concentration and a high transfer ceiling
Liberty UniversityBSBA in Digital Marketing and AdvertisingMay allow transfer of up to 75% of a bachelor's degree, commonly 90 credits in a 120-credit programUseful for students with substantial business, marketing, or general education credits
Franklin UniversityBS in Marketing or digital-focused marketing pathwayOften markets transfer-friendly bachelor's completion and may accept more than 90 credits depending on program policyPotentially strong for adult learners who need a flexible online business curriculum
Bellevue UniversityBS in Digital Marketing or related business programCommonly supports generous transfer pathways, including prior college and alternative credit reviewMay fit students bringing an associate degree, military credit, or prior business coursework
Arizona State University OnlineDigital audiences, communication, or marketing-adjacent online programsTransferability depends heavily on course equivalencies, upper-division requirements, and ASU residency expectationsOften better suited to students with around 60 credits who still need upper-division major coursework

The best program is not automatically the one with the highest transfer maximum. For example, a 90-credit transfer cap is less valuable if 20 credits become unused electives, while a 75-credit pathway may be faster if nearly every transferred course maps cleanly to the degree plan.

For career context, the U.S. Bureau of Labor Statistics reported a May 2024 median annual wage of $76,950 for market research analysts and marketing specialists. That figure does not predict what a social media marketing graduate will earn, but it shows why programs that combine creative campaign work with analytics, audience research, and performance measurement may be more useful than programs focused only on content posting.

The wage gap between jobs requiring an associate's degree and

How Can You Tell Whether Transfer Credits Will Actually Apply Toward Your Social Media Marketing Degree?

To know whether your transfer credits will actually apply, you need more than an admissions estimate. You need a program-level evaluation that matches your prior courses to the online social media marketing degree's catalog requirements.

Use the following process before making an enrollment deposit. These steps help you separate a generous transfer policy from a realistic completion plan.

  1. Ask for the official curriculum map for the exact online social media marketing, digital marketing, or marketing concentration you plan to enter.
  2. Send official transcripts from every college you attended, even if you withdrew, changed majors, or believe the credits are unrelated.
  3. Request a written transfer evaluation that separates general education, electives, business core, major courses, upper-division credits, and remaining residency credits.
  4. Ask whether each marketing-related course transfers as a direct equivalent, a general elective, a lower-division course, or an upper-division major course.
  5. Confirm whether the program requires specific courses in social media strategy, analytics, consumer behavior, marketing research, digital advertising, or a capstone that cannot be transferred.
  6. Compare the resulting degree audit with at least one other school before enrolling, especially if you have more than 60 credits.

Common red flags include being told that "up to 90 credits transfer" without receiving a course-by-course audit, seeing many credits labeled only as free electives, or discovering after admission that the concentration courses must all be completed in residence.

Do Older College Credits Expire When Transferring Into an Online Social Media Marketing Degree?

College credits do not usually "expire" in a universal way, but schools can limit how older credits apply. General education courses in writing, humanities, history, or social science may remain usable for many years, while technology, analytics, advertising platforms, and digital media courses may receive closer review because the field changes quickly.

The main issue is not the age of the credit by itself. The issue is whether the course still reflects current learning outcomes. A 10-year-old composition course may transfer easily, while a 10-year-old social media tools course may be accepted as an elective instead of replacing a current course in paid social, analytics, or integrated campaign strategy.

To protect yourself, ask these questions before enrolling:

  • Does the program have a time limit for business, marketing, technology, analytics, or major courses?
  • Will older marketing credits apply to the major, only to electives, or not at all?
  • Can I submit a syllabus, work portfolio, or professional certification to support a course-equivalency appeal?
  • If a course is too old, can I test out, take a shorter prerequisite, or use prior learning assessment instead of repeating a full course?
  • Will accepting older credits affect my readiness for current tools, AI-enabled campaign planning, privacy-aware analytics, or platform reporting?

Program-specific accreditation and employer expectations can also shape how older coursework is viewed. Students comparing career-oriented degrees in regulated helping professions, for example, will see this clearly when reviewing most affordable online counseling degrees, where course recency, supervised experience, and licensure alignment may be more restrictive than in general marketing programs.

Other Things You Should Know About Social Media Marketing

Is an online social media marketing degree the same as a digital marketing degree?

Not always. Social media marketing usually focuses on platform strategy, audience engagement, paid social, content planning, influencer campaigns, analytics, and brand voice. Digital marketing is broader and may also include SEO, email, ecommerce, web analytics, CRM, and marketing automation.

Will employers know that I completed the degree online?

Usually, the diploma does not emphasize the delivery format, but policies vary by school. Employers typically care more about institutional accreditation, relevant skills, internships or projects, analytics ability, writing quality, and campaign results than whether courses were online.

Should I choose a social media marketing concentration or a general marketing degree?

Choose a concentration if you want a curriculum closely tied to social platforms, creator strategy, paid media, and campaign analytics. Choose a general marketing degree if you want broader flexibility for roles in brand management, market research, sales, product marketing, or graduate study.

What portfolio work should I build while finishing the degree?

Build samples that show strategy, not just posts. Useful portfolio pieces include a campaign brief, audience research summary, content calendar, paid social mockup, analytics dashboard, A/B testing plan, brand voice guide, and a results-based reflection explaining what you would improve.