2027 Is an Online Entertainment Business Bachelor's Degree Worth It?
Co-Founder and Chief Data Scientist
An online entertainment business bachelor's degree is usually a practical option for students who want business training tied to media, music, film, events, sports, or digital content but cannot relocate or attend classes on a fixed campus schedule. The real question is not whether online learning is convenient. It is whether the program is accredited, affordable, connected to industry work, and likely to improve career options enough to justify the cost.
Interest in these programs has grown as entertainment companies rely more heavily on streaming, digital marketing, live experiences, brand partnerships, licensing, and data-informed audience strategy. Recent data shows that enrollment in accredited online entertainment business programs increased by 35% over five years, which signals demand but does not automatically prove every program is a good investment.
This guide explains how to judge online entertainment business bachelor's degrees by cost, ROI, salary outcomes, accreditation, student support, admissions, financial aid, completion time, and employer recognition. It is written for working adults, transfer students, veterans, parents, and first-time college students who need a decision-ready view of whether this degree fits their goals.
Key Things to Know About the Value of an Online Entertainment Business Bachelor's Degree
- An online entertainment business bachelor's degree offers flexible scheduling ideal for working parents, veterans, and mid-career professionals balancing education with personal commitments.
- Military-friendly programs often provide credit transfer and tuition benefits, improving return on investment by reducing time and cost to graduation.
- Graduates report enhanced career prospects in media industries, with many employers valuing accredited online degrees for leadership and industry-specific skills development.
What Are the Real Costs of Earning an Online Entertainment Business Bachelor's Degree, and How Do They Compare to On-Campus Programs?
The real cost of an online entertainment business bachelor's degree is more than tuition. Students should compare tuition, required fees, technology expenses, books and software, transfer credit value, financial aid, and the income they may keep earning while enrolled. Data from the National Center for Education Statistics (IPEDS) and the College Board's Trends in College Pricing report show that online entertainment business bachelor's degrees usually charge tuition per credit hour ranging from $300 to $500. At public universities, online tuition is often slightly lower than on-campus rates; at private institutions, the difference may be small or nonexistent.
| Cost category | What online students should check | How it compares with on-campus study |
| Tuition per credit hour | Whether the school charges a flat online rate, in-state rate, or separate distance-learning rate. | Often marginally lower at public schools; often comparable at private colleges. |
| Mandatory fees | Registration, technology, student services, graduation, proctoring, and online platform fees. | Both formats include fees; online learners often incur an additional $200-$600 annually for required platforms or proctoring software. |
| Technology requirements | Computer, reliable internet, media tools, software subscriptions, and possible audio or video equipment. | Online students may face $1,000 to $2,000 upfront in technology or equipment costs. |
| Indirect costs | Housing, meals, commuting, childcare, work schedule changes, and home workspace needs. | Online students often save on housing, meals, and transportation but may spend more on utilities or workspace setup. |
Four accredited universities-Full Sail University, Southern New Hampshire University, Liberty University, and Drexel University-offer online entertainment business programs priced below the national average of $20,000 per year. That makes them worth reviewing, but students should still compare net price, transfer policies, course load, and graduation requirements before choosing.
Net price matters more than sticker price because scholarships, grants, employer tuition assistance, military benefits, and transfer credits can change the actual amount paid. Financial aid such as scholarships and grants can reduce costs by 40 percent or more for some students. Working parents, veterans, and mid-career professionals should ask each school for a personalized cost estimate that includes accepted credits, expected aid, required fees, and the total number of credits still needed.
Students who plan to continue beyond the bachelor's level should also compare undergraduate costs with future graduate options, including online master's pathways, so they do not overpay for a bachelor's program if graduate study is likely.
What Is the Return on Investment (ROI) of an Online Entertainment Business Bachelor's Degree Over a Career Lifetime?
The ROI of an online entertainment business bachelor's degree depends on how much the student pays, how much debt they take on, whether they can keep working while enrolled, and whether the degree leads to better roles in entertainment, media, marketing, production, or business operations. ROI is strongest when the program is affordable, accredited, transfer-friendly, and tied to practical experience.
The Georgetown University Center on Education and the Workforce explains that higher education ROI is typically measured by estimating increased earnings over 10, 20, or more years and subtracting all degree-related expenses. For this degree, those expenses include tuition, fees, technology costs, books, software, loan interest, and any income lost because of study time.
According to the PayScale College ROI Report, many low-cost online entertainment business programs deliver a competitive long-term advantage over more expensive and traditional degrees. Because online students can often study while employed, they may reduce opportunity costs and improve net ROI. The estimated 10-year ROI for affordable online entertainment business degrees may reach 50% to 70% of the national average for all bachelor's degrees, while 20-year ROI often surpasses 70% as graduates move into mid-career salaries.
Factors that can improve ROI
- Lower total program cost: A lower tuition rate and fewer fees reduce the amount that must be recovered through future earnings.
- Transfer credits: Prior college credits, military training, and approved professional learning can shorten completion time and lower cost.
- Continued employment: Students who keep earning while studying may avoid the income loss that can reduce ROI in full-time campus programs.
- Relevant experience: Internships, freelance projects, event work, marketing campaigns, and portfolio pieces can strengthen salary outcomes more than the delivery format alone.
- Career focus: Entertainment marketing, production coordination, media sales, artist management, licensing, and digital content roles can offer different earnings paths.
Benefits that are not purely financial
- Job satisfaction: Students often choose this field because they want work that combines business discipline with creative industries.
- Career mobility: The degree can support movement across production, distribution, live events, music, sports, marketing, and digital media.
- Professional credibility: A bachelor's credential from an accredited school can help with hiring screens, advancement, networking, and graduate study.
For students trying to control debt, an affordable online bachelor's degree in entertainment business may provide a better ROI than a higher-priced program with similar outcomes. The key is to compare net cost against realistic career goals, not just advertised tuition.
How Do the Salary Outcomes for Online Entertainment Business Bachelor's Graduates Compare to Those With Traditional Degrees?
Salary outcomes for online entertainment business bachelor's graduates are generally similar to those of traditional graduates when the school is accredited and when graduates have comparable experience, portfolios, locations, and networks. Employers usually care more about the institution's credibility, relevant work experience, communication skills, and industry knowledge than whether courses were completed online or on campus.
- Median starting salary: Entry-level salaries typically fall between $40,000 and $50,000 annually, according to PayScale and LinkedIn Salary Insights. Recent graduates usually begin in this range regardless of delivery format when other factors are similar.
- Mid-career earnings: By roughly 10 years into their careers, median incomes commonly rise to between $65,000 and $85,000. Graduates who develop strengths in digital marketing, production management, media strategy, or other in-demand areas may see stronger growth.
- Employment outcomes: Published data from IPEDS and institutional transparency reports indicate that 70% to 80% of online entertainment business graduates find employment in their field within six to twelve months after graduation.
The degree format alone should not be treated as the main predictor of pay. A graduate from an accredited online program with internship experience, strong project samples, and industry contacts may be more competitive than a campus graduate without those assets. Conversely, an online student who completes the degree without building a portfolio or professional network may face a harder job search.
Students should ask programs for outcomes by role type, not only broad employment rates. A placement rate is more useful when it shows whether graduates entered entertainment-related roles, marketing jobs, production support positions, sales roles, or unrelated work.
One professional who completed an online entertainment business bachelor's degree described the main challenge as balancing coursework with family responsibilities and a full-time job. He noted that "managing time was the toughest part, but the flexibility truly made continuing education possible." He also said transfer credits helped accelerate progress: "Being able to apply my prior college experience and even some professional training boosted my confidence and kept costs manageable." On salary outcomes, he added, "Once I started applying what I learned, employers responded well, and my income grew steadily, proving that the degree's delivery method wasn't a barrier."
Graduates can pursue business-side roles in entertainment, media, events, music, sports, digital content, and creative services. The degree is not usually designed to train actors, directors, or performers. Its value is in preparing students for planning, budgeting, marketing, promotion, management, rights, sales, and operations work that supports entertainment products and experiences.
According to data from the Bureau of Labor Statistics and O*NET OnLine, common career paths include:
- Media and production management: These professionals coordinate projects across film, television, streaming, and digital platforms. Work may involve budgets, schedules, vendors, talent coordination, and production logistics. Moderate job growth is expected, fueled by rising demand for streaming and digital media.
- Marketing and public relations: Graduates may help promote artists, shows, events, brands, venues, or content releases. This area anticipates above-average growth because online content marketing plays a larger role in entertainment promotion.
- Event and venue management: These roles involve organizing concerts, festivals, conferences, corporate entertainment, and venue operations. A bachelor's degree can provide a foundation, while certifications in event planning often improve employment potential. Growth remains steady in this sector.
- Talent and artist representation: Agents and managers support careers, coordinate opportunities, negotiate contracts, and build professional relationships. A bachelor's degree can open the door, but this path is competitive and often depends heavily on experience and networking.
- Business and financial analysis in entertainment: These jobs may involve budgeting, licensing, rights management, revenue tracking, or market analysis. Additional certification may be needed, but a business education combined with entertainment knowledge is useful.
Program concentrations can make a meaningful difference. Digital media may fit students interested in streaming, content strategy, or social platforms. Music business may fit students focused on artists, labels, publishing, and live performance. Sports management may support careers in athletic events, sponsorship, media rights, or fan engagement.
Students who want analytics-heavy roles may benefit from comparing entertainment business programs with technical or quantitative options, including a data science master's online pathway for future graduate study. Those comparing business-focused online programs more broadly can also review the best online business schools to understand how affordability, accreditation, and business curriculum structure vary across institutions.
Strong student support is especially important in online entertainment business programs because many students are working adults, parents, veterans, transfer students, or learners returning after time away from college. The best support systems help students plan a realistic schedule, stay enrolled, complete assignments, build industry experience, and prepare for employment.
- Academic advising: Advisers should help students understand degree requirements, sequence courses correctly, use transfer credits efficiently, and avoid taking unnecessary classes. This is particularly important when students bring prior college credits or military training.
- Tutoring and writing labs: Online tutoring and writing support help students strengthen business writing, research, presentations, and course-specific skills. These services are useful for students who have been away from academic work for several years.
- Mental health counseling: Confidential telehealth services can help students manage stress, burnout, anxiety, and competing responsibilities while studying online.
- Career services: High-quality programs offer resume reviews, mock interviews, internship support, job search coaching, and entertainment-industry networking guidance.
- Industry connections: Useful career support may include partnerships with entertainment business organizations, alumni mentorships, employer events, and project-based learning tied to real industry needs.
- Technical support: Because online students depend on learning platforms, video tools, digital submissions, and sometimes media software, reliable technical support can prevent small access problems from becoming course failures.
- Retention and success tracking: Institutional data, along with the National Survey of Student Engagement (NSSE), consistently show that comprehensive support correlates with higher retention and timely graduation rates in online bachelor's programs.
Before enrolling, students should ask whether support is available outside standard business hours. A service that is technically offered but unavailable during evenings or weekends may not help working students when they need it most.
One professional who completed an online entertainment business bachelor's program said support services were central to finishing on time. Personalized advising helped her map a manageable course plan while balancing family life. Writing labs improved her ability to express ideas clearly, and telehealth counseling provided support during stressful periods. She also recalled internship coordinators introducing her to industry contacts, which ultimately helped lead to her current role.
An online entertainment business bachelor's degree can be respected by employers when it comes from an accredited institution and is backed by relevant experience. Recent research by the Society for Human Resource Management (SHRM) reveals that more than 70% of hiring professionals consider online degrees from accredited institutions to be on par with traditional campus degrees. This is especially relevant in media, marketing, and digital content creation, where employers often evaluate practical skills, portfolio quality, communication ability, and work history alongside the degree.
Employer perception is not identical in every corner of the entertainment industry. Film production studios, live event companies, and other relationship-driven employers may still favor candidates who gained in-person networking, studio experience, campus productions, or local industry contacts. That does not make online degrees invalid, but it does mean online students must be intentional about building experience outside the classroom.
Well-known companies including Netflix, Disney, and Universal Music Group publicly acknowledge their willingness to hire graduates from reputable online entertainment business programs. Alumni success stories from these firms illustrate that the degree format does not necessarily limit career advancement when graduates also bring professionalism, relevant skills, and credible experience.
How to make an online degree more employer-ready
- Choose an accredited institution with a recognizable academic reputation.
- Prioritize programs that include projects, internships, capstones, or portfolio development.
- Build evidence of work through events, campaigns, production support, artist promotion, social media strategy, or freelance projects.
- Use career services early instead of waiting until the final term.
- Network with alumni, faculty, guest speakers, and local entertainment organizations.
Students should not rely on the diploma alone. In entertainment business, the strongest candidates combine education with proof that they can help manage people, budgets, audiences, schedules, campaigns, and creative assets.
A legitimate online entertainment business bachelor's program should be offered by an accredited college or university. Accreditation affects federal financial aid eligibility, credit transfer, graduate school admission, and employer confidence. For most students, regional accreditation is the strongest and safest standard in U.S. higher education because it is widely recognized across institutions and employers.
The six regional accrediting bodies recognized by the U.S. Department of Education are:
- HLC: Higher Learning Commission (Central U.S.)
- SACSCOC: Southern Association of Colleges and Schools Commission on Colleges
- NECHE: New England Commission of Higher Education
- MSCHE: Middle States Commission on Higher Education
- NWCCU: Northwest Commission on Colleges and Universities
- WSCUC: Western Association of Schools and Colleges Senior College and University Commission
National accreditation typically applies to career and vocational schools. It may be legitimate, but students should be cautious because credits from nationally accredited institutions may transfer less easily, and some employers or graduate programs may prefer regional accreditation.
No specialized accreditation is widely established exclusively for entertainment business programs. However, related business programs may hold programmatic accreditation from organizations such as the Accreditation Council for Business Schools and Programs (ACBSP) or AACSB International. These accreditations can add credibility, especially when the entertainment business degree sits within a business school.
Accreditation checklist
- Confirm the institution is currently accredited, not merely seeking accreditation.
- Verify the accreditor through official databases such as the Council for Higher Education Accreditation (CHEA) or the U.S. Department of Education (ED).
- Ask whether credits are transferable to other regionally accredited colleges.
- Check whether the program qualifies for federal financial aid.
- Review whether graduate schools in your target field accept degrees from the institution.
Attending an unaccredited or lapsed-accreditation institution can create serious problems, including ineligibility for federal financial aid, credits that do not transfer, and degrees that employers may not recognize. Recent data shows that about 92% of employers prefer candidates with degrees from regionally accredited institutions, which makes accreditation one of the most important factors in program selection.
Most online entertainment business bachelor's degrees require about 120 semester credits and are traditionally designed for four years of full-time study. The actual timeline can be shorter or longer depending on transfer credits, course load, program format, work obligations, and whether the school offers accelerated scheduling.
| Completion factor | How it can shorten or lengthen the degree |
| Transfer credits | Accepted credits from prior college, military training, or approved professional learning can reduce both time and cost. |
| Accelerated terms | Eight-week terms may allow students to complete more courses in a year, but the workload is compressed. |
| Competency-based education (CBE) | CBE programs allow students to progress by demonstrating mastery rather than following only fixed course schedules. |
| Year-round enrollment | Programs with summer and multiple start dates can reduce long breaks and support faster completion. |
| Part-time study | Part-time enrollment helps working students manage responsibilities but usually extends the timeline. |
| Life and work demands | Full-time jobs, caregiving, deployments, or irregular schedules can affect course load and persistence. |
Institutions like Full Sail University and Southern New Hampshire University offer entertainment business degrees with average completion times between two and three years when students use accelerated courses and transfer credits. Faster completion can reduce tuition exposure and opportunity costs, but students should be realistic about weekly workload. A compressed schedule can be difficult for learners with demanding jobs or family responsibilities.
Veterans, transfer students, and mid-career professionals should request a transfer credit review before enrolling. A program that accepts more prior learning may be more valuable than a cheaper program that requires many additional credits.
Students comparing business-related degree timelines may also find it useful to consider whether a bachelor's degree in project management is worth it, since project management and entertainment business can overlap in scheduling, budgeting, coordination, and operations roles.
Online entertainment business bachelor's students may qualify for the same major aid categories as many campus students, provided they attend an eligible accredited institution. The most important step is to complete the FAFSA and then compare each school's financial aid offer based on net cost, not just the amount of aid listed.
- Federal Pell Grants: These need-based grants do not require repayment. Eligibility depends on financial need as determined by the FAFSA, and Pell Grants can cover a significant portion of tuition for qualifying students.
- Direct Subsidized and Unsubsidized Loans: Subsidized loans do not accrue interest while enrolled, while unsubsidized loans accrue interest immediately. Both require FAFSA applications and have borrowing limits based on academic year and dependency status.
- Institution-specific scholarships: Colleges may offer awards for entertainment business majors based on academic merit, creative achievement, leadership, or financial need. Amounts vary from a few hundred to several thousand dollars annually.
- State grant programs: Many states provide grants for online degree candidates, often favoring in-state residents pursuing high-demand fields like Entertainment Business.
- Employer tuition reimbursement: Working students should ask employers whether tuition assistance is available, whether grades affect reimbursement, and whether they must remain employed for a set period after receiving funds.
- Military and veteran benefits: Veterans and active-duty students should ask schools how benefits apply to online enrollment and whether military training may count toward transfer credit.
The FAFSA process is the gateway to most federal and institutional aid. Early submission shortly after October 1 is recommended to maximize funding chances. FAFSA assesses income, family size, and other factors to calculate an Expected Family Contribution.
Specific scholarships worth exploring include the National Association of Broadcasters (NAB) Education Foundation grants, offering awards up to $5,000 to students in communication and Entertainment Business programs; the Women in Film Foundation Scholarships, supporting female students in entertainment fields; and the Future Entertainment Leaders Scholarship, which assists online students demonstrating leadership potential. Eligibility typically requires enrollment in an accredited program along with essay or portfolio submissions.
To lower out-of-pocket expenses, students should layer grants, scholarships, work-study, tuition reimbursement, military benefits, transfer credits, and careful course planning. Loans can help cover gaps, but they should be evaluated against expected salaries and the student's total repayment burden.
Students comparing affordability across fields may review mechanical engineering degree cost information to understand how tuition, fees, and aid structures can differ by discipline.
Admission requirements for online entertainment business bachelor's programs vary by institution, but most are accessible to first-time college students and transfer students who meet basic undergraduate standards. Nearly all programs require a high school diploma or an equivalent GED to confirm readiness for college-level study.
- High school diploma or GED: This is the standard baseline requirement for bachelor's admission.
- Minimum GPA: Competitive programs typically ask for a GPA of 3.0 or above on a 4.0 scale. Open-access schools often accept GPAs as low as 2.0 or impose no minimum at all.
- SAT or ACT scores: Many programs waive SAT or ACT scores or treat them as optional, although some selective institutions may still request them.
- Foundational coursework: Some programs expect prior coursework in business, media, communications, English, or mathematics. These requirements may be met through high school, community college, or transfer credits.
- Transfer transcripts: Applicants with prior college experience should submit all official transcripts early so the school can evaluate credits before enrollment.
- Application materials: Depending on the school, applicants may need a personal statement, resume, letters of recommendation, or evidence of professional or creative experience.
- Rolling admissions: Numerous programs offer rolling or continuous admissions, which can help adult learners, working students, and parents avoid rigid application cycles.
Applicants who fall below a preferred GPA threshold can still strengthen their application. Useful steps include taking relevant community college courses, earning professional certifications related to entertainment or business, submitting strong recommendations, and writing a focused statement that explains career goals and readiness for online study.
Students should also ask whether admission to the university automatically means admission to the major. In some schools, entertainment business or business programs may have separate progression requirements after general admission.
Prospective students should choose an online entertainment business bachelor's program by matching the program's cost, accreditation, curriculum, flexibility, career support, and outcomes to a specific career goal. A program that works well for a full-time student seeking internships may not be the best fit for a working parent, veteran, or transfer student trying to finish quickly.
Program evaluation checklist
- Accreditation: Confirm that the institution holds recognized accreditation. Regional accreditation generally offers the strongest credit transfer, employer recognition, and graduate school options.
- Total cost and ROI: Compare tuition, technology fees, proctoring fees, books, software, residency requirements, loan interest, and the number of credits required after transfer evaluation.
- Program format and flexibility: Check whether courses are asynchronous, synchronous, accelerated, self-paced, or cohort-based. The best format depends on work schedule, family responsibilities, and learning style.
- Curriculum fit: Review whether courses cover entertainment law, marketing, finance, production management, digital media, event management, music business, sports business, or other areas tied to your goals.
- Career outcomes data: Ask for employment rates, common job titles, internship participation, graduate school placement, and alumni examples. Broad claims are less useful than role-specific data.
- Student support services: Verify advising, tutoring, writing help, mental health services, technical support, internship coordination, and career counseling.
- Transfer credit policies: Ask how many credits can be accepted from prior college coursework, military experience, professional training, or exams.
- Faculty and industry experience: Review whether instructors have academic credentials, entertainment business experience, or both.
- Networking opportunities: Look for alumni access, guest speakers, virtual events, employer partnerships, and project-based courses.
- Net price estimate: Request a personalized cost breakdown after scholarships, grants, transfer credits, and fees.
- Financial aid deadlines: Track FAFSA, scholarship, state aid, and institutional deadlines to avoid missing funds.
- Enrollment timeline: Set target dates for application, transcript submission, aid review, transfer evaluation, and first course registration.
Questions to ask before enrolling
- Is the institution currently accredited, and by which accreditor?
- How many of my credits will transfer into the degree?
- What is my estimated net price for the full program?
- What jobs do recent graduates actually get?
- Are internships, capstones, or portfolio projects built into the curriculum?
- Can I complete coursework on my schedule, or are live class meetings required?
- What support is available during evenings or weekends?
- Will this program prepare me for my target role, or would a broader business, marketing, communications, or project management degree be more flexible?
The right program should make the path to graduation clear before the student commits. If a school cannot provide accreditation details, transfer results, total cost estimates, or meaningful career information, applicants should keep comparing options.
What Graduates Say About the Value of Their Online Entertainment Business Bachelor's Degree
- Nathanael: "Choosing the online entertainment business bachelor's degree program was a game-changer for me because of its flexibility and industry-focused curriculum. It allowed me to balance work and study without compromising on either, which made the financial investment feel worthwhile. The knowledge I gained not only expanded my skill set but also opened doors to new career opportunities I hadn't previously considered."
- Russell: "Reflecting on my journey, the affordability of the online entertainment business bachelor's degree program stood out as a major benefit-especially compared to traditional programs. The cost was reasonable, and the return on investment became clear as I quickly advanced in my career with better job offers and increased responsibilities. It truly prepared me for the complexities of the industry in a way that felt both practical and comprehensive."
- Jose: "The professionalism I developed through the online entertainment business bachelor's degree program transformed my approach to work and networking. What impressed me most was how the curriculum integrated real-world case studies that helped me understand industry trends and negotiation tactics. This degree gave me a competitive edge and the confidence to pursue leadership roles within entertainment companies."
Other Things You Should Know About Entertainment Business Degrees
Online Entertainment Business bachelor's degrees typically use a combination of video lectures, readings, discussion boards, and multimedia projects to deliver coursework. Students often work asynchronously, allowing flexibility to balance school with work or family commitments. Interaction with instructors and peers takes place through virtual meetings and forums, creating a collaborative but self-directed learning environment. This format suits students who are self-motivated and comfortable with technology.
Many online programs offer specializations such as music business, film production management, digital media marketing, event and talent management, or gaming industry studies. These concentrations enable students to tailor their education toward specific sectors within the entertainment industry. Choosing a specialization can improve career readiness by focusing skills and knowledge on a particular niche.
In 2027, the demand for online Entertainment Business bachelor's degree graduates is influenced by the booming digital media and streaming industries. Companies seek innovative professionals skilled in managing digital content, marketing, and production. While the market is competitive, graduates with specialized skills in digital business are highly valued.
An accredited online Entertainment Business bachelor's degree is generally accepted by graduate programs in related fields such as media management or arts administration. Admissions committees typically evaluate coursework rigor and institutional reputation rather than the mode of delivery. Graduates with online degrees can pursue advanced study, but they should verify that their chosen graduate school recognizes their bachelor's program.
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- How Employers View Online Business Degrees https://www.collegetransitions.com/blog/how-employers-view-online-business-degrees/
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- 10 Cheapest Online Bachelor’s Degrees in 2026 | UoPeople https://www.uopeople.edu/blog/10-cheap-online-bachelors-degrees/
- Entertainment Business Bachelor's https://www.fullsail.edu/degrees/entertainment-business-bachelor-degree-program
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- The Complete Guide to an Entertainment Business Degree https://www.yellowbrick.co/blog/entertainment/the-complete-guide-to-an-entertainment-business-degree
