Odoo Email Marketing Review 2025: Pricing, Features, Pros & Cons, Ratings & More

Odoo Email Marketing features a drag-and-drop editor that allows users to create customized, visually appealing email templates without needing technical skills. This flexibility enables marketers to design campaigns that align tightly with their brand identity and engage recipients effectively.

Its seamless integration with Odoo’s CRM, sales, and e-commerce modules helps businesses leverage detailed customer data for precise segmentation. By using information such as purchase history and behavior, marketers can craft personalized messages that increase conversion rates and boost customer loyalty. This aspect of how Odoo Email Marketing works is crucial for companies aiming to deliver targeted outreach.

Effective list management is built into the platform, enabling the import and segmentation of contacts along with subscription preference controls. These capabilities help maintain clean mailing lists, minimize bounce rates, and ensure compliance with email marketing regulations, which is essential for sustaining a positive sender reputation.

Automation tools within the software allow marketers to set up triggered email sequences, such as welcome messages or reminders for abandoned carts, streamlining workflows and ensuring timely communication without manual effort. This boosts efficiency and helps maintain consistent engagement with customers.

Analytics provide comprehensive insights into campaign performance, tracking key metrics like open rates, click-through rates, and unsubscribes. Accessible dashboards make it easy for marketers to analyze results, refine strategies, and improve future campaigns based on data-driven decisions.

Odoo’s compliance features, including straightforward unsubscribe options and opt-in management, support adherence to anti-spam laws and promote permission-based communication. This focus on best practices helps businesses avoid legal penalties and maintain trust with their audience.

For companies exploring various marketing tools, it can be beneficial to compare Odoo Email Marketing with other options. For instance, understanding what is the top sms marketing platform may provide insights into complementary or alternative communication channels, helping businesses select the most effective mix for their needs.

Overall, the platform’s combination of ease of use, integration with the broader Odoo ecosystem, and robust features for segmentation, automation, and analytics makes it a strong choice for organizations focused on optimizing their email marketing efforts.

Odoo Email Marketing provides a free trial for new users to test its capabilities before subscribing.

Starter Plan

• Starts at $6 per month
• Allows sending up to 500 emails
• Includes basic email marketing features

Basic Plan

• Starts at $12 per month
• Allows sending up to 2,500 emails
• Offers advanced email templates and automation options

Pro Plan

• Starts at $25 per month
• Supports sending up to 10,000 emails
• Grants full access to marketing automation, segmentation, and A/B testing features

• Drag-and-drop editor for easy creation of professional email campaigns without coding.
• Seamless integration with Odoo CRM and Sales for unified data and campaign management.
• Advanced audience segmentation based on behavior, demographics, or purchase history.
• Automation tools for scheduling, follow-ups, and trigger-based campaigns.
• Built-in analytics with detailed reports on open rates, clicks, bounces, and conversions.

• Basic template customization with limited design flexibility compared to specialized tools
• Automation features lack complexity and visual workflow editors for intricate campaigns
• Reporting provides only fundamental metrics without advanced analytics or engagement insights
• Restricted integration options with external SMTP servers and third-party email providers
• Minimal email deliverability tools, increasing risks of emails being flagged as spam

Odoo Email Marketing offers a comprehensive array of tools designed to streamline campaign creation and boost engagement through targeted, personalized messaging. Its features combine ease of use with advanced capabilities, ensuring marketers can craft effective emails that reach the right audience at the right time.

• Drag-and-drop email builder: Enables creation of professional campaigns effortlessly using customizable templates and modular blocks, without any coding required.
• Responsive email templates: Guarantee that emails render correctly on desktops, tablets, and smartphones for consistent user experience.
• Personalization tools: Allow the insertion of recipient-specific details such as names or company data to enhance relevance and engagement.
• Segmentation capabilities: Facilitate dividing contact lists by demographics, behavior, or purchase history to tailor messaging precisely.
• Automated email sequences: Support sending pre-set series of emails triggered by user actions or scheduled intervals, automating follow-ups and nurturing.
• Integration with Odoo CRM: Synchronizes contacts and tracks customer interactions seamlessly within the marketing workflow.
• Real-time performance analytics: Provide detailed metrics including open rates, click-through rates, and unsubscribe data to evaluate campaign success.
• A/B testing functionality: Enables experimentation with subject lines, content, and send times to optimize results.
• Built-in spam testing: Checks emails against spam filters prior to sending to improve deliverability.
• Scheduling options: Allow campaigns to be sent at optimal times based on recipient time zones or preferences.
• Dynamic content blocks: Insert variable elements that adapt to recipient attributes or behaviors for highly customized messaging.
• Contact management tools: Include importing, exporting, cleaning, and maintaining lists to ensure data accuracy and compliance.
• Link tracking: Monitors recipient clicks on hyperlinks to provide insights on engagement with email content.
• Subscription management: Simplifies subscribing or unsubscribing, with automatic updates to contact lists.
• Campaign duplication: Allows quick replication of successful campaigns for reuse or modification.
• Multi-language support: Enables creation and distribution of emails in various languages for diverse audiences.
• Integration with social media platforms: Facilitates sharing email content and promoting campaigns across social channels.
• Compliance tools: Help adhere to regulations like GDPR through consent management and data privacy features.
• Customizable footer and header sections: Ensure consistent branding throughout all email communications.
• Template library: Offers professionally designed templates suitable for multiple industries and campaign types.
• Contact scoring: Prioritizes leads based on their engagement with campaigns and other marketing actions.
• Real-time preview: Displays how emails will appear in recipients’ inboxes before sending.
• Multi-user collaboration: Supports teamwork with role-based access controls for campaign creation and management.
• Integration with Odoo eCommerce: Enables targeted promotions based on customer purchase behavior and cart abandonment.
• Campaign history logs: Keep records of sent emails, edits, and performance metrics for auditing.
• Email validation: Verifies email addresses to reduce bounce rates and improve deliverability.
• SMTP server configuration: Gives control over sending infrastructure and reputation management.
• API access: Allows integration of email marketing functions with external systems or custom applications.
• Event-triggered emails: Sends messages based on user behaviors such as sign-ups, purchases, or downloads.
• Custom reporting tools: Enable tailored report creation focused on specific campaign goals or KPIs.

Odoo Email Marketing offers a robust set of features designed to boost the impact of email campaigns for businesses of all sizes. Below is an overview highlighting key benefits that demonstrate how this tool can streamline marketing efforts, improve targeting, and enhance customer engagement.

• Unified CRM Integration: Seamlessly connected with Odoo’s CRM, this tool allows precise targeting by leveraging detailed customer data and behavior insights, ensuring campaigns reach the right audiences without extra setup.
• Intuitive Drag-and-Drop Builder: Users can quickly design responsive emails without coding knowledge, making it accessible for marketing teams to create visually compelling campaigns with ease.
• Dynamic Personalization: Personalizing emails with recipient-specific details like names or purchase history increases engagement, helping marketers tailor content to individual preferences.
• Advanced Audience Segmentation: Complex filters based on demographics and past interactions enable marketers to create highly targeted segments, improving campaign relevance and response rates.
• Automated Scheduling and Timing: Campaigns can be scheduled to send automatically at optimal times, accounting for time zones and strategic delivery, which enhances open and conversion rates.
• Real-Time Analytics and A/B Testing: Detailed performance metrics combined with split testing capabilities empower users to refine campaigns continuously based on what drives the best results.
• Compliance and List Management: Built-in GDPR support and easy unsubscribe handling ensure email marketing remains legally compliant and respectful of recipient preferences.
• Cost-Effective All-in-One Solution: Integrating email marketing within the Odoo ecosystem reduces dependence on multiple third-party tools, lowering costs and simplifying IT management for businesses already using Odoo.
• Mobile-Optimized Templates: Emails automatically adapt to mobile devices, ensuring consistent user experience across platforms and increasing engagement from mobile users.

When I first explored odoo email marketing features review, what struck me was its seamless integration within the broader odoo ecosystem. This connectivity means I can pull customer data directly from sales, CRM, and e-commerce without juggling multiple platforms or importing files. It’s a huge time-saver, especially when crafting targeted email campaigns that feel personal and relevant.

One aspect I find particularly appealing is the drag-and-drop email builder. Even without a design background, I can quickly assemble professional-looking emails using customizable templates. This ease of use shortens the learning curve—perfect for small to medium-sized businesses that need effective marketing tools without heavy training or onboarding.

Automation is another key strength. Setting up workflows triggered by customer actions or important dates allows me to send welcome messages or follow-ups effortlessly. While it may not rival specialized automation platforms in complexity, it certainly boosts engagement and saves hours by handling routine communications automatically.

In terms of tracking, odoo provides essential metrics like open rates and click-through rates, which are enough for most campaign assessments. However, if you're someone who thrives on deep data insights, you might find the reporting somewhat basic and less customizable than desired.

Considering scalability, I've noticed that odoo email marketing fits well with small to medium enterprises, offering a balanced set of features within a unified platform. Larger companies with intricate needs might encounter limitations here. The pricing model ties into odoo’s wider suite, making it attractive for those already using their ecosystem but less so for firms wanting a standalone email marketing tool.

Security-wise, the platform includes built-in GDPR compliance features like subscriber management and unsubscribe handling, which is reassuring. Still, I’d recommend users stay proactive about additional compliance steps relevant to their specific legal context.

One challenge worth mentioning is the occasional technical glitch and the need for regular updates to keep things running smoothly. Since odoo is open-source, the user experience can vary depending on available technical support. For teams without strong IT resources, this could be a hurdle in fully optimizing the software.

For businesses evaluating marketing tools, I also came across a useful list of the most popular social media management tool that complements email marketing efforts nicely, offering a broader digital strategy perspective.

Small and Medium-Sized Enterprises (SMEs) Embrace Versatility Odoo Email Marketing’s all-in-one platform empowers SMEs to efficiently manage customer relationships and campaigns without juggling numerous tools. The drag-and-drop editor enables crafting professional emails that help these businesses stay competitive, making it a top choice among the best email marketing software for small businesses.

Retail Sector Leverages Targeted Promotions Retailers, whether brick-and-mortar or online, utilize Odoo to announce sales, launch new products, and build loyalty. Its integration with sales and inventory modules allows sending tailored emails based on purchase data, enhancing marketing relevance and impact.

Manufacturers Streamline Complex Communications With diverse customer bases and longer sales cycles, manufacturing companies use Odoo to share product updates, technical documents, and service reminders. Contact segmentation and message personalization strengthen partnerships and simplify cross-regional communication.

Service Providers Automate Client Engagement Consulting firms, digital agencies, and educational institutions benefit from Odoo’s automation tools to schedule follow-ups and nurture leads without manual effort. Analytics provide actionable insights for refining outreach, enhancing the effectiveness of email marketing solutions for ecommerce and service industries.

Nonprofits Maximize Fundraising Efficiency Affordable and integrated with donor management, Odoo helps nonprofits raise awareness, solicit donations, and engage volunteers through targeted email campaigns, optimizing their communication strategies.

Real Estate Agencies Drive Targeted Outreach Agencies use Odoo to send newsletters, list new properties, and invite prospects to open houses. Audience segmentation by location, budget, and prior interactions ensures highly focused content delivery in a competitive market.

Healthcare Providers Enhance Patient Communication Clinics and providers rely on personalized emails for appointment reminders, health tips, and service updates. Odoo’s compliance with data protection standards supports secure handling of sensitive health information while improving patient engagement.

Event Management Benefits from Seamless Integration Event companies promote upcoming events, handle registrations, and send follow-ups using Odoo, which integrates with CRM and sales modules to track attendees and assess campaign success.

Hospitality Sector Boosts Guest Engagement Hotels and travel agencies leverage Odoo to automate campaigns based on customer behavior, sharing special offers and personalized travel suggestions that encourage repeat bookings.

Comprehensive Solution with Scalability and Ease Odoo’s integration capabilities and user-friendly design meet diverse marketing needs across industries without complexity or high costs. For businesses exploring options, also consider what is the best social customer service software to complement email marketing efforts.