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2024 Most Popular Marketing Degree Programs Ranking in New Hampshire

Paweł Dąbrowski, Phd

by Paweł Dąbrowski, Phd

Higher Education Data Scientist

Imed Bouchrika, Phd

by Imed Bouchrika, Phd

Chief Data Scientist & Ranking Editor

What can I expect from a Marketing degree in New Hampshire?

When you dive into a marketing degree in New Hampshire, you can expect a vibrant mix of learning experiences that truly prepare you for the real world. Graduates often share how their programs at institutions like the University of New Hampshire or Southern New Hampshire University provided them with a comprehensive curriculum that covered everything from consumer behavior to branding strategies. Imagine sitting in a classroom, discussing the latest trends in digital marketing, and then applying those concepts in a group project. That’s the kind of hands-on learning that sticks with you.

  • Skill Development: Students frequently mention how the balance of creative and analytical skills was a game-changer. One graduate recalled developing a marketing campaign for a local business, which not only sparked their creativity but also required them to analyze data to see what worked. This blend of skills is essential in today’s marketing landscape.
  • Specialization Options: Many programs allow you to focus on areas like social media or content creation. A recent graduate shared how they tailored their studies to digital marketing, which made them stand out in job interviews. It’s all about finding your niche and honing in on what excites you.
  • Hands-On Experience: Internships are a big part of the journey. Students often talk about landing internships with local companies, where they could apply classroom theories in real-world settings. One graduate described how their internship led to a full-time job offer, thanks to the practical experience they gained.
  • Portfolio Development: Building a portfolio is another highlight. Graduates often compile their best work, showcasing marketing campaigns and research projects. This tangible evidence of their skills is something they proudly present to potential employers.
  • Networking Opportunities: Lastly, the connections you make are invaluable. Many students emphasize the importance of networking withfaculty and industry professionals, which can lead to internships and job placements. One graduate fondly recalled attending a networking event that opened doors to their first job in marketing.

In New Hampshire, pursuing a marketing degree is not just about hitting the books; it’s about engaging with the community, gaining practical experience, and preparing for a thriving career in a growing field.

Where can I work with a Marketing degree?

With a Marketing degree in New Hampshire, you’ll find yourself stepping into a world brimming with opportunities across various industries. Graduates often share their excitement about landing roles that not only pay well but also allow them to flex their creative muscles. Here’s a glimpse into where you can work:

  • Business Sector: Many graduates kick off their careers as marketing assistants or digital marketers in local businesses. One graduate from a well-known university in New Hampshire mentioned how they started at a small tech firm, helping to boost the company’s online presence and engaging with customers on social media. It’s a fantastic way to learn the ropes while earning around $50,000 annually.
  • Technology Industry: With tech companies booming, there’s a high demand for digital marketers. A recent graduate shared how they landed a role as a social media manager for a startup, crafting online strategies that really made a difference in brand visibility.
  • Education: If you’re passionate about education, marketing roles in schools and universities are plentiful. One graduate recounted their experience promoting a new program at their alma mater, which involved coordinating events and engaging with prospective students.
  • Real Estate: The competitive real estate market in New Hampshire offers roles focused on advertising properties and managing client relationships. A graduate from a local college found success in this field, helping to create compelling marketing campaigns that attracted buyers.
  • Food and Beverage: Graduates often find joy in creating campaigns for local restaurants or beverage companies. One student shared how they worked on a market research project that helped a local brewery launch a new product.
  • Beauty and Fashion: The vibrant beauty and fashion scene in New Hampshire is another exciting avenue. A graduate mentioned working in brand management for a local cosmetics line, where they planned eventsand managed social media.

With the right marketing degree, you’ll be well-equipped to dive into these dynamic fields, just like many successful graduates from New Hampshire’s top universities.

How much can I make with a Marketing degree in New Hampshire?

If you’re considering a Marketing degree in New Hampshire, you might be curious about what kind of salary you can expect after graduation. Based on recent data, graduates can find themselves in various roles, each with its own earning potential. For instance, a Marketing Assistant typically earns around $78,880 annually, which breaks down to about $37.92 per hour. This role is often a stepping stone for many graduates, allowing them to gain valuable experience in the field.

Another popular position is that of a Public Relations Specialist. Graduates stepping into this role can expect to earn a mean annual wage of $150,030, or about $72.13 per hour. This position often appeals to those who enjoy crafting messages and managing a brand’s public image. I’ve heard from graduates who landed PR roles right after college, and they often share how exciting it is to see their work make a real impact on a company’s reputation.

On the other hand, if you’re leaning towards sales, a Sales Associate position might be your entry point. The average salary here is around $50,370 annually, translating to about $24.22 per hour. Many graduates have shared their experiences of starting in sales, emphasizing how it helped them develop essential skills in communication and negotiation.

Here are some key takeaways for you:

  • Marketing Assistant: $78,880/year or $37.92/hour
  • Public Relations Specialist: $150,030/year or $72.13/hour
  • Sales Associate: $50,370/year or $24.22/hour

Universities like the University of New Hampshire and Southern New Hampshire University have strong marketing programs that prepare students for these roles. Graduates often recount how internships and hands-on projects during their studies helped them secure these positions, making the transition from classroom to career smoother. So, if you’re passionate about marketing, New Hampshire offers a promising path with solid earning potential!

Table of Contents

# 1 position

College logo

Southern New Hampshire University offers a Bachelor's degree program in Marketing with a total cost that has fluctuated over the years, from $42,554 in 2019 to $21,758 in 2020, and $28,080 in 2021. With a high acceptance rate of 92%, the program attracts a large pool of applicants, totaling 27,953. An impressive 86% of students receive financial aid, making this program accessible to many aspiring marketers. Consider SNHU for a comprehensive education in Marketing.

Southern New Hampshire University offers a Master's degree program in Marketing with a total cost that has fluctuated over the years, from $42,554 in 2019 to $21,758 in 2020, and $28,080 in 2021. With a high acceptance rate of 92%, the program attracts a large number of applicants, totaling 27,953. An impressive 86% of students receive financial aid, making this program accessible to many aspiring marketers. Consider SNHU for a comprehensive education in the field of Marketing.

# 3 position

College logo

Plymouth State University offers a Bachelor's degree program in Marketing with a total cost of $35,990 in 2019, $36,782 in 2020, and $37,292 in 2021. The program has a high acceptance rate of 92% with 99% of students receiving financial aid. In 2023, the university received 6,856 applicants. This program provides a solid foundation in marketing and a majority of students receive financial assistance, making it an accessible option for prospective students interested in pursuing a career in marketing.

# 4 position

College logo

Saint Anselm College offers a Bachelor's degree program in Marketing with a total cost ranging from $53,000 to $58,430. The program has a 100% financial aid rate, making it accessible to all students. With an acceptance rate of 78%, the program attracts a large pool of applicants, totaling 4,007. As a prospective student interested in pursuing a degree in Marketing, Saint Anselm College provides a comprehensive and affordable option with a high likelihood of acceptance.

# 5 position

College logo

New England College offers a Bachelor's degree program in Marketing with a total cost of $53,670 in 2019, $55,148 in 2020, and $56,642 in 2021. The program has a high acceptance rate of 100% with 95% of students receiving financial aid. In 2023, the program received 5952 applicants. This program provides a comprehensive education in marketing and is a great option for students looking to pursue a career in this field.

What Marketing degree graduates have to say

  • David: "Studying Marketing at the University of New Hampshire was a transformative experience for me. The curriculum was not only comprehensive but also incredibly relevant to today’s fast-paced digital landscape. I had the opportunity to work on real-world projects with local businesses, which helped me apply theoretical knowledge in practical settings. The professors were passionate and approachable, always willing to provide guidance and support. I graduated feeling confident and prepared to tackle the challenges of the marketing world. Plus, the beautiful campus and vibrant community made every day enjoyable!"
  • Susan: "Plymouth State University was the perfect place for me to pursue my Marketing degree. The small class sizes allowed for personalized attention, and I formed lasting relationships with both my peers and professors. One of the highlights of my time there was participating in the Marketing Club, where we organized events and collaborated on campaigns that benefited local nonprofits. This hands-on experience not only enriched my learning but also ignited my passion for community engagement. I left Plymouth State not just with a degree, but with a network of friends and mentors who continue to inspire me."
  • Jerry: "My journey at Southern New Hampshire University was nothing short of amazing. The Marketing program was designed to be innovative and forward-thinking, which was evident in the courses I took. I particularly enjoyed the focus on digital marketing strategies, which are crucial in today’s market. The faculty brought in industry experts for guest lectures, providing us with insights that textbooks simply couldn’t offer. Beyond academics, the vibrant campus life and the supportive community made me feel at home. I graduated with not only a solid education but also a sense of belonging and a clear vision for my future in marketing."

The chart above shows the ethnicity balance for Stationary Marketing graduates in 2024 in New Hampshire. The plot shows the statistics of graduates summed over all institutions that were included in our ranking and that send the applicants information to IPEDS database.

How long does it take to complete a Marketing degree in New Hampshire?

Completing a Marketing degree in New Hampshire typically takes different amounts of time depending on the level of the degree you’re pursuing. Here’s a quick breakdown:

  • Associate Degree: This usually takes about two years. Many community colleges in New Hampshire offer solid programs that give you a foundational understanding of marketing principles. Graduates often find themselves ready for entry-level positions or internships, which can be a great way to jumpstart your career.
  • Bachelor’s Degree: If you’re aiming for a bachelor’s, expect to invest around four years. Universities like the University of New Hampshire provide comprehensive marketing programs that cover everything from digital marketing to consumer behavior. Graduates from these programs often share how their hands-on projects and internships helped them land jobs right after graduation.
  • Master’s Degree: For those looking to deepen their expertise, a master’s degree typically takes an additional one to two years. Programs like the MBA with a marketing concentration at Southern New Hampshire University are designed for working professionals, allowing you to balance studies with your job. Graduates often rave about the networking opportunities and advanced skills they gain, which can lead to higher-level positions.

In my experience, the time you invest in your education pays off. Graduates from these programs often find themselves in exciting roles, whether it’s in digital marketing, brand management, or market research. Plus, New Hampshire’s growing business landscape means there are plenty of opportunities right in your backyard. So, whether you’re looking to jump into the workforce quickly or aiming for a leadership role down the line, there’s a path for you in marketing here in New Hampshire.

The chart above shows the gender balance (men vs woman) for Stationary Marketing graduates in 2024 in New Hampshire. The plot shows the statistics of graduates summed over all institutions that were included in our ranking and that send the applicants information to IPEDS database.

Strategies for Success in Your Marketing Degree Journey

Embarking on a marketing degree in New Hampshire is not just about selecting the right program—it’s about paving a path to career success with a mix of academic planning, skill development, and proactive networking. To get the most out of your education, consider these key strategies: • Set Clear Goals: Start by outlining your short-term academic objectives and long-term career ambitions. Mapping out a clear plan can help you choose courses, internships, and extracurricular activities that align with your professional vision. • Seek Out Hands-On Experience: Complement classroom learning with real-world applications by pursuing internships, part-time roles, and project-based classes. This practical experience not only reinforces your academic skills but also enhances your resume. • Leverage Networking Opportunities: Engage with professors, attending career fairs, and join student organizations related to marketing. Building a solid network can open doors to mentorships and job opportunities post-graduation. • Research Affordable Options: Balancing quality with cost is essential. If you’re looking to invest wisely in your education, consider exploring options like the cheapest marketing schools in new hampshire, which offer competitive programs without straining your budget. • Embrace Continuous Learning: Marketing is a rapidly evolving field. Stay current with emerging digital trends, tools, and strategies by participating in workshops, webinars, and industry conferences. This commitment to ongoing education will keep you adaptable in an ever-changing market. By integrating these strategies into your academic journey, you can maximize both your educational investment and your career potential in the dynamic field of marketing.

What’s the difference between online and on-campus Marketing degree?

When it comes to choosing between an online and an on-campus Marketing degree in New Hampshire, the decision really boils down to your personal learning style and lifestyle. Both options have their perks, but they cater to different needs.

Online Marketing degrees offer flexibility that’s hard to beat. You can study from anywhere—whether you’re at home in Concord or enjoying a coffee in Portsmouth. This format is perfect for those juggling work or family commitments. Graduates from online programs often share how they appreciated being able to balance their studies with internships or jobs, gaining real-world experience while earning their degree.

On the flip side, on-campus programs, like those at the University of New Hampshire or Southern New Hampshire University, provide a more traditional college experience. You get to engage face-to-face with professors and peers, which can lead to networking opportunities that are invaluable in the marketing field. Many graduates from these programs highlight the friendships and connections they made during group projects and campus events, which often lead to job opportunities after graduation.

Here’s a quick breakdown of the differences:

  • Flexibility: Online programs allow you to study at your own pace, while on-campus programs follow a set schedule.
  • Networking: On-campus students benefit from in-person interactions, which can lead to internships and job offers.
  • Learning Environment: Online students often appreciate the comfort of studying from home, while on-campus students thrive in a structured classroom setting.

Ultimately, it’s about what fits your lifestyle best. If you’re someone who thrives on interaction and collaboration, an on-campus experience in New Hampshire might be the way to go. But if you need flexibility, an online degree could be your ticket to success in the marketing world.

The chart above shows the distribution of the citations of scientific papers affiliated to Stationary Marketing in New Hampshire institutions within the last 5 years. Each bar denotes the number of institutions with the number of published papers falling into the given interval.

Return on Investment for a Marketing Degree in New Hampshire

When evaluating a Marketing degree in New Hampshire, understanding the return on investment (ROI) is essential for making an informed decision. ROI compares the total cost of your education—tuition, fees, and living expenses—against the median post-graduation salary you can expect. For example, a four-year bachelor’s degree at a public New Hampshire university may cost between $40,000 and $120,000 in tuition, while graduates typically start at around $78,880 as Marketing Assistants and can advance to roles earning $150,030 annually. By year five, many alumni report salaries that exceed the total cost of their degree, resulting in a positive ROI. Key factors that boost ROI include: • Scholarships and Grants – Leveraging aid can reduce out-of-pocket expenses by up to 50%. • Internships and Co-ops – Paid internships at local firms often lead to full-time offers, accelerating your salary growth. • Living Cost Management – Choosing on-campus housing or shared apartments can cut living expenses by as much as $10,000 per year. • Program Flexibility – Online or hybrid options allow you to work while studying, deferring some costs through employer tuition assistance. To calculate your personalized ROI, use this formula: (Total Earnings Over 10 Years – Total Educational Costs) ÷ Total Educational Costs × 100% For students comparing out-of-state or out-of-region costs, it’s worth exploring affordability in neighboring markets. In particular, our Most Affordable Marketing Degree Programs Ranking in Michigan provides a detailed look at low-cost alternatives that still deliver strong post-graduation outcomes. By proactively managing expenses and capitalizing on high-demand specializations—such as digital marketing and data analytics—you can maximize your ROI and accelerate your career growth in New Hampshire’s competitive marketing landscape.

What is the average cost of a Marketing degree in New Hampshire?

When considering the cost of a marketing degree in New Hampshire, it’s essential to look at various factors that can influence your financial commitment. While specific data on costs in the state isn’t available, we can draw from general trends in higher education to give you a clearer picture.

  • Tuition and Fees: At public universities, you might expect to pay between $10,000 and $30,000 annually for in-state tuition. If you’re looking at private institutions, the costs can climb to $30,000 to $50,000 per year. Graduates from local universities often share how they managed to balance tuition with part-time jobs, making the financial burden feel lighter. Understanding the average cost of marketing degree in New Hampshire can help you plan your finances more effectively.
  • Financial Aid: Many students in New Hampshire benefit from financial aid. About 77% of undergraduates at public universities receive some form of assistance, averaging around $13,500 annually. This can significantly ease the financial strain. Graduates often recount how scholarships and grants helped them focus more on their studies rather than worrying about finances.
  • Living Expenses: Living arrangements can also impact your budget. Students who choose to live on-campus often find it more economical, with lower monthly costs compared to off-campus housing. Imagine the convenience of being just a short walk away from classes and campus events, which can enhance your college experience.
  • Long-term Earnings: Graduates with a marketing degree typically see a boost in their earning potential. Many alumni report earning about $11,000 more annually than their peers in other fields a decade after graduation. This can be a motivating factor as you weigh the costs against future benefits.

If you’re considering an online bachelor’s degree in marketing, that could be a more affordable route, with total costs ranging from $26,000 to $63,405. This flexibility allows you to balance workand study, making it an appealing option for many. For those interested in pursuing online education, it's important to understand the technical requirements for online learning, which can be found technical requirements for online learning.

Ultimately, while the costs can seem daunting, the potential rewards and experiences you gain from a marketing degree in New Hampshire can be well worth the investment.

The chart above shows the distribution of the citations of scientific papers affiliated to Stationary Marketing institutions in New Hampshire within the last 5 years. Each bar denotes the number of institutions with the total number of citations of published articles falling into the given interval.

What financial aid is available to Marketing degree students in New Hampshire?

If you're eyeing a Marketing degree in New Hampshire, you're in for a treat when it comes to financial aid options. Seriously, about 99% of students in this field receive some form of assistance, which is a huge relief when you consider the costs of higher education.

First off, make sure you fill out the Free Application for Federal Student Aid (FAFSA). This is your golden ticket to federal programs like Pell Grants, which can help cover tuition if you demonstrate financial need. One graduate I spoke with mentioned how the Pell Grant made a significant difference in her ability to focus on her studies rather than stressing about money.

Then there are state-specific scholarships. The New Hampshire Charitable Foundation offers scholarships that range from $250 to $5,000. One student shared that he applied for a scholarship through this foundation and was thrilled to receive $3,000, which helped him buy textbooks and cover some living expenses.

Don’t overlook the Granite Edvance Program, either. This initiative is designed for residents who meet certain academic criteria and show financial need. A recent graduate told me that the award she received from this program was a game-changer, allowing her to take on an internship that ultimately led to her first job in marketing.

Many colleges, like the University of New Hampshire and Southern New Hampshire University, also offer their own financial aid packages. These can include merit-based scholarships and work-study opportunities. One graduate recounted how she balanced her studies with a part-time job through the Federal Work-Study program, which not only helped her financially but also gave her valuable experience in the marketing field.

So, as you consider your options, remember that New Hampshire is committed to making your Marketing education affordable and accessible. With the right financial aid, you can focus on what really matters—your education and future career.

The chart above shows the distribution of median earnings for Stationary Marketing graduates in 2024 in New Hampshire. The median earnings were evaluated 1 year after completing the course. Each bar shows the number of institutions that were included in our ranking and that offer a specific level of earnings.

Evaluating Return on Investment: Is a Marketing Degree Worth the Cost?

Assessing the balance between tuition expenses and potential earnings is critical for prospective marketing students in New Hampshire. Graduates typically recoup their investment within 3–5 years due to competitive starting salaries and strong mid-career growth. Key factors to consider: - Upfront Costs: Average in-state tuition ranges from $10,000–$30,000 at public institutions and $30,000–$50,000 at private colleges. Online programs can lower total costs to $26,000–$63,405. - Salary Trajectory: Entry-level marketing assistants earn around $78,880/year, with mid-career roles such as marketing managers or public relations specialists reaching $138,730–$150,030 annually. - Break-Even Analysis: Based on average earnings, most graduates break even on tuition within 3–5 years of full-time employment. - Long-Term Gains: With a yearly income boost of approximately $11,000 over a decade compared to peers in other fields, the lifetime return on a marketing degree can exceed $200,000. - Career Advancement: Specializations in digital marketing, data analytics, and brand management command premiums in salary and demand. For additional insights on whether is marketing a high paying major, explore trends in national wage data and industry forecasts. Ultimately, the combination of practical skill development, networking opportunities, and strong salary growth makes a marketing degree a sound investment for many New Hampshire students.

What types of specializations are available in a Marketing program in New Hampshire?

When diving into a marketing degree program in New Hampshire, you’ll find a treasure trove of specializations that can really set you apart in the job market. With the marketing industry craving job-ready graduates who possess both technical know-how and those all-important soft skills, choosing the right path is crucial. Here’s a quick rundown of some exciting specializations you might consider:

  • Digital Marketing: This is where the action is! Graduates often share how they’ve mastered social media strategies and SEO techniques, landing internships that let them create real campaigns for local businesses. Imagine crafting a viral social media post that boosts a brand’s visibility overnight! This specialization is one of the most sought-after marketing specializations in New Hampshire.
  • Content Marketing: If you love storytelling, this specialization is for you. Many graduates have found joy in developing engaging blogs and videos that connect with audiences. One graduate recounted how they wrote a series of compelling articles that significantly increased a company’s online engagement. This path can be particularly rewarding for those looking to explore new Hampshire marketing degree options.
  • Data Analytics: Numbers don’t lie! Students who excel in this area often find themselves analyzing consumer behavior and market trends. A graduate once told me how they used data insights to help a startup refine its marketing strategy, leading to a 30% increase in customer acquisition. This specialization is crucial for understanding the metrics that drive successful marketing campaigns.
  • Brand Management: This is all about building a brand’s identity. Graduates have shared experiences of working on brand positioning projects that helped local companies enhance their customer loyalty. Picture yourself crafting a brand story that resonates deeply with consumers! Those interested in this field can find numerous opportunities in New Hampshire.

-Visual and Video Marketing: If you’re a creative soul, this specialization allows you to produce eye-catching graphics and videos. One graduate mentioned how they created a promotional video that not only showcased a product but also captured the essence of the brand, leading to a successful launch. This area is perfect for those who want to combine creativity with marketing strategy.

  • Market Research: This specialization is perfect for those who love digging into data. Graduates often conduct surveys and focus groups, providing insights that shape marketing strategies. One student shared how their research project helped a nonprofit organization better understand its audience, leading to more effective outreach. This skill set is increasingly valuable in today’s data-driven marketing landscape.

By choosing a specialization that aligns with your interests, you can tailor your education to fit the dynamic marketing landscape in New Hampshire. Each path offers unique skills that are increasingly relevant, ensuring you’re well-prepared for the challenges ahead. If you're considering further education, you might also explore alternative degrees to MBA to enhance your qualifications in the marketing field.

Other Things You Should Know

How can Marketing students in New Hampshire maximize their learning experience?
  • Engage with Local Businesses: New Hampshire is home to a variety of businesses, from startups to established companies. Reach out for internships or volunteer opportunities. This hands-on experience not only enhances your resume but also gives you real-world insights into marketing strategies that work in your community.
  • Leverage Networking Opportunities: Attend local marketing events, workshops, and seminars. Organizations like the New Hampshire Marketing Association often host events where you can meet industry professionals. Networking can lead to mentorship opportunities and job offers down the line.
  • Utilize University Resources: Institutions like the University of New Hampshire and Southern New Hampshire University offer career services, workshops, and guest lectures. Take advantage of these resources to gain insights from experienced marketers and to refine your skills.
  • Participate in Student Organizations: Join marketing clubs or business fraternities on campus. These groups often organize events, competitions, and networking opportunities that can enhance your learning and connect you with like-minded peers.
  • Stay Updated on Industry Trends: Follow marketing blogs, podcasts, and webinars. Resources like HubSpot and MarketingProfs provide valuable insights into the latest trends and tools in the marketing world. Staying informed will help you apply current strategies in your studies and future career.
  • Work on Real Projects: If your program offers opportunities to work on real marketing campaigns or projects, jump at the chance. This practical experience is invaluable and can set you apart from other graduates when you enter the job market.
  • Seek Out Mentorship: Find a mentor in the marketing field. This could be a professor, a local business owner, or a professional you meet at networking events. A mentor can provide guidance, share experiences, and help you navigate your career path.
  • Explore OnlineLearning: Consider supplementing your degree with online courses in specialized areas like digital marketing, SEO, or social media management. Platforms like Coursera and LinkedIn Learning offer courses that can enhance your skill set and make you more marketable.
  • Engage in Community Projects: Many local nonprofits need marketing help. Volunteering your skills not only benefits the community but also allows you to build your portfolio with real-world projects that showcase your abilities.
  • Attend Career Fairs: Make it a point to attend career fairs hosted by your university or local organizations. These events are great for meeting potential employers and learning about job openings in the marketing field.
What are the emerging niches within the Marketing field?

When it comes to marketing, the landscape is always evolving, and there are some exciting niches that are really gaining traction. If you’re considering a marketing degree in New Hampshire, it’s essential to keep an eye on these emerging areas. Here’s what’s hot right now:

  • Digital Marketing: This is the big one. With businesses increasingly shifting online, skills in SEO, PPC, and social media marketing are in high demand. According to a recent report, digital marketing jobs are expected to grow by 10% over the next decade. Universities like Southern New Hampshire University offer specialized programs that can help you dive deep into this field.
  • Content Marketing: Creating valuable content that attracts and engages customers is crucial. Companies are looking for storytellers who can craft compelling narratives. In fact, 70% of marketers are actively investing in content marketing strategies. If you’re a creative thinker, this could be your niche!
  • Data Analytics: The ability to analyze consumer data and derive actionable insights is becoming a game-changer. Marketing professionals who can interpret data trends are highly sought after. A study found that 61% of marketers say data-driven marketing is their top priority. Programs at the University of New Hampshire are incorporating analytics into their curriculum, preparing students for this demand.
  • Influencer Marketing: Collaborating with social media influencers is a strategy that’s here to stay. Brands are leveraging influencers to reach targeted audiences effectively. In fact, the influencer marketing industry is projected to reach $16.4 billion in 2022. If you’re savvy with social media, this niche could be a perfect fit.
  • Sustainability Marketing: As consumers become more environmentally conscious, brands are focusing on sustainable practices. Marketing professionals who can communicate a brand’s commitment to sustainability are increasingly valuable. A survey showed that 66% ofconsumers are willing to pay more for sustainable brands. This is a niche that’s not just trendy but also impactful.
  • Experiential Marketing: Creating memorable experiences for customers is a powerful way to build brand loyalty. This niche focuses on engaging consumers through live events and interactive campaigns. Research indicates that 74% of consumers say engaging with branded experiences makes them more likely to buy. If you’re into event planning or creative experiences, this could be your calling.
  • Voice Search Optimization: With the rise of smart speakers and voice-activated devices, optimizing for voice search is becoming essential.
How to prepare For the job market after completing a Marketing degree in New Hampshire?

Preparing for the job market after earning your marketing degree in New Hampshire is all about being proactive and strategic. Here are some practical steps to help you stand out:

  • Internships Matter: Get hands-on experience through internships. Many universities in New Hampshire, like the University of New Hampshire and Southern New Hampshire University, have strong connections with local businesses. Internships not only boost your resume but also help you build a network in the industry.
  • Networking is Key: Attend local marketing events, workshops, and seminars. New Hampshire has a vibrant business community, and connecting with professionals can open doors. Join organizations like the New Hampshire Marketing Association to meet industry leaders and fellow students.
  • Build a Strong Online Presence: Create a professional LinkedIn profile showcasing your skills, projects, and experiences. Share relevant content and engage with marketing discussions. A well-crafted online presence can attract recruiters and potential employers.
  • Stay Updated on Trends: Marketing is ever-evolving. Follow industry blogs, podcasts, and webinars to stay informed about the latest trends and tools. Familiarize yourself with digital marketing platforms like Google Analytics and social media advertising, as these skills are highly sought after.
  • Develop a Portfolio: Showcase your work through a portfolio that includes projects, campaigns, and any freelance work. This tangible evidence of your skills can set you apart during interviews. Highlight any projects completed during your studies or internships.
  • Soft Skills Matter: Employers look for more than just technical skills. Communication, teamwork, and problem-solving abilities are crucial in marketing. Participate in group projects or volunteer for leadership roles in student organizations to hone these skills.
  • Consider Certifications: Enhance your degree with certifications in areas like GoogleAds, HubSpot, or social media marketing. These credentials can demonstrate your commitment to the field and give you an edge over other candidates.
  • Utilize Career Services: Take advantage of the career services offered by your university. They can help with resume writing, interview preparation, and job placement. Many institutions in New Hampshire have dedicated staff to assist students in finding job opportunities.
  • Research Local Companies: Familiarize yourself with companies in New Hampshire that align with your career goals. Whether it’s a startup in Manchester or a larger firm in Nashua, knowing the local landscape can help you tailor your applications and interviews.
  • Practice Interviewing: Mock interviews can be incredibly beneficial.
What are the top skills employers look For in Marketing degree graduates in New Hampshire?

When it comes to landing a job in marketing after graduating from a program in New Hampshire, there are several key skills that employers are on the lookout for. Here’s a breakdown of the top skills that can set you apart in the job market:

  • Digital Marketing Proficiency: With the rise of online platforms, understanding digital marketing tools and strategies is crucial. Familiarity with SEO, social media marketing, and email campaigns can give you a significant edge. Programs at schools like Southern New Hampshire University often emphasize these skills.
  • Data Analysis Skills: Employers want marketers who can interpret data to make informed decisions. Being comfortable with analytics tools like Google Analytics or social media insights is essential. This skill helps in measuring campaign effectiveness and understanding consumer behavior.
  • Creative Thinking: Marketing is all about creativity. Whether it’s crafting compelling content or developing innovative campaigns, being able to think outside the box is vital. Schools like the University of New Hampshire encourage creative projects that can help you hone this skill.
  • Communication Skills: Strong verbal and written communication skills are non-negotiable. You’ll need to convey ideas clearly and persuasively, whether you’re writing a marketing plan or presenting to clients. Engaging in group projects during your studies can help sharpen these abilities.
  • Project Management: The ability to manage multiple projects and deadlines is crucial in the fast-paced marketing world. Familiarity with project management tools like Trello or Asana can be beneficial. Many programs incorporate real-world projects to help students develop this skill.
  • Adaptability: The marketing landscape is constantly changing, especially with new technologies and trends emerging. Employers value candidates who can adapt quickly and embrace change. Staying updated on industry trends through internships orworkshops can enhance this skill.
  • Customer-Centric Mindset: Understanding the customer journey and being able to empathize with consumer needs is key. This skill helps in creating targeted marketing strategies that resonate with audiences. Courses that focus on consumer behavior can provide valuable insights.
  • Networking Abilities: Building relationships is a big part of marketing. Employers appreciate graduates who can network effectively, whether it’s with clients, colleagues, or industry professionals. Participating in local marketing events or joining organizations can help you develop this skill.

By focusing on these skills during your studies, especially at institutions like Plymouth State University or Keene State College, you’ll be well-prepared to meet the demands of employers in New Hampshire’s marketing landscape.

How to find internships in New Hampshire relevant to a Marketing degree?

Finding internships in New Hampshire that align with your Marketing degree can be a game-changer for your career. Here’s how to navigate the landscape effectively:

  • Leverage University Resources: If you’re studying at institutions like the University of New Hampshire or Southern New Hampshire University, tap into their career services. They often have job boards, internship fairs, and networking events specifically for marketing students. Plus, faculty members can be great resources for leads.
  • Network, Network, Network: Attend local marketing meetups, workshops, and seminars. Organizations like the New Hampshire Marketing Association host events where you can meet industry professionals. Don’t be shy—introduce yourself and express your interest in internships. You never know who might have a lead!
  • Utilize Online Platforms: Websites like Handshake, LinkedIn, and Indeed are gold mines for internship listings. Set up alerts for marketing internships in New Hampshire to stay updated. Also, consider joining LinkedIn groups focused on marketing in your area; they often share internship opportunities.
  • Connect with Local Businesses: Research companies in New Hampshire that align with your interests. Reach out directly to their HR departments or marketing teams. Even if they don’t have formal internship programs, many small businesses are open to hosting interns if you pitch your skills and enthusiasm.
  • Volunteer for Nonprofits: Many nonprofits in New Hampshire need marketing help but may not have the budget for paid interns. Volunteering can provide you with hands-on experience and valuable connections. Plus, it looks great on your resume!
  • Social Media Engagement: Follow local businesses and marketing agencies on platforms like Instagram and Twitter. They often post about internship opportunities or projects where they might need extra hands. Engaging with their content can also help you get noticed.
  • Join ProfessionalOrganizations: Consider becoming a member of organizations like the American Marketing Association (AMA). They often have job boards and networking events that can lead to internship opportunities.
  • Attend Career Fairs: Keep an eye out for career fairs at your college or in the community. These events are perfect for meeting potential employers face-to-face and learning about internship openings.

By actively engaging with these strategies, you’ll increase your chances of landing an internship that not only enhances your resume but also gives you a taste of the marketing world in New Hampshire.

How does a Marketing degree influence career mobility and advancement in New Hampshire?

A Marketing degree can be a game-changer for your career in New Hampshire, and here’s why:

  • In-Demand Skills: Marketing programs equip you with essential skills like digital marketing, data analysis, and consumer behavior. These skills are highly sought after by employers. According to the Bureau of Labor Statistics, marketing jobs are projected to grow by 10% from 2021 to 2031, which is faster than the average for all occupations.
  • Networking Opportunities: Studying at institutions like the University of New Hampshire or Southern New Hampshire University opens doors to valuable networking opportunities. You’ll connect with professors who are industry veterans and peers who may become future colleagues or business partners.
  • Internship Experience: Many marketing programs in New Hampshire emphasize hands-on learning through internships. This real-world experience not only enhances your resume but also helps you build a professional network. Companies often hire interns, so it’s a great way to get your foot in the door.
  • Diverse Career Paths: A Marketing degree allows you to explore various career paths, from digital marketing and brand management to market research and public relations. This versatility means you can pivot your career as trends change, keeping you relevant in the job market.
  • Higher Earning Potential: Graduates with a Marketing degree tend to earn more than those without. According to PayScale, the average salary for marketing managers in New Hampshire is around $80,000, with potential for growth as you gain experience and take on more responsibilities.
  • Local Industry Growth: New Hampshire has a thriving business environment, with many companies looking for marketing talent. Industries like healthcare, technology, and tourism are booming, and they all need skilled marketers to help them grow.
  • Advanced Degree Opportunities: If you’re looking to climb the corporate ladder, a Marketing degree can be astepping stone to advanced degrees like an MBA. Many programs in New Hampshire offer pathways to further education, which can significantly enhance your career prospects.
  • Certification and Specialization: Many marketing programs offer certifications in areas like digital marketing or social media management. These credentials can set you apart from the competition and demonstrate your commitment to staying current in the field.

In short, pursuing a Marketing degree in New Hampshire not only prepares you with the skills needed for today’s job market but also positions you for long-term career growth and success.

See What Experts Have To Say About Studying Marketing

Read our interview with Marketing experts

John R. Meindl

John R. Meindl

Marketing Expert

Adjunct Assistant Professor of Marketing

Hofstra University

Sonya A. Grier, Ph.D.

Sonya A. Grier, Ph.D.

Marketing Expert

Professor, Department of Marketing

American University

Aidin Namin, Ph.D.

Aidin Namin, Ph.D.

Marketing Expert

Associate Professor of Marketing Analytics

Loyola Marymount University

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