2025 Fastest Online Marketing Degree Programs Ranking in Ohio

What can I expect from a Online Marketing degree in Ohio ?

A student pursuing an Online Marketing degree in Ohio can expect a comprehensive education that covers various aspects of marketing, including traditional and digital marketing techniques. For instance, graduates from Ohio State University's Online Marketing program have reported gaining a deep understanding of customer preferences and learning how to effectively attract, convert, and retain them. They have also developed skills to create marketing plans that align with company missions, objectives, and goals, as seen in the case of a graduate from the University of Cincinnati's Carl H. Lindner College of Business, who successfully created a marketing campaign for a local business. Some of the key takeaways from an Online Marketing degree in Ohio include:

• Gaining a deep understanding of customer preferences and learning how to effectively attract, convert, and retain them
• Developing skills to create marketing plans that align with company missions, objectives, and goals
• Learning how to write and communicate effectively for companies and consumers alike, which is crucial in the marketing industry
• Acquiring knowledge of legal and ethical principles and learning how to apply them to marketing goals
• Developing collaboration skills to work across environments and ensure the creation, capture, and delivery of value.For example, a graduate from Kent State University's College of Business Administration recalled working on a group project where they had to develop a social media marketing campaign for a non-profit organization, which helped them develop their collaboration and communication skills. Additionally, the program will cover media literacy, enabling students to access, analyze, and communicate information effectively in the digital landscape, as well as provide insights into consumer behaviors and market trends through data analytics. With a median salary for marketing and sales managers around $62,810 and a projected job growth of 7% from 2019 to2029, the job outlook for marketing professionals in Ohio is promising, making an Online Marketing degree a valuable investment for students. Many graduates have reported feeling confident and prepared to enter the workforce, with some even starting their own successful marketing businesses, such as a graduate from the University of Toledo's College of Business, who started a digital marketing agency after completing their degree.

Where can I work with a Online Marketing degree?

As a Marketing graduate from a reputable university in Ohio, such as Ohio State University or University of Cincinnati, you can expect to work in a wide range of industries, from business and sales to advertising and public relations. Many graduates have gone on to work for companies, non-profit organizations, and government agencies, where they apply their skills in communication, persuasion, and relationship-building to drive business growth. For instance, a graduate from Kent State University's Marketing program recalled working as a social media manager for a digital marketing firm in Columbus, where they utilized their knowledge of consumer behavior and marketing strategies to create effective campaigns. Some of the typical jobs that Marketing graduates from Ohio can expect to work in include:

• Advertising account executives, where they work with clients to develop and implement advertising campaigns
• Digital marketing specialists, where they use online platforms to engage with consumers, analyze data, and measure campaign effectiveness
• Product managers, where they apply their skills in data analysis, strategic planning, and creative thinking to drive business success
• Market research analysts, where they help companies understand their target audience and develop marketing strategies to reach them
• Sales managers, where they oversee sales teams and develop sales strategies to meet business goals. Graduates from universities like Miami University or Bowling Green State University have reported working in these roles and feeling a sense of fulfillment and excitement about the opportunities that their Marketing degree has provided. They have also noted that the skills they developed in their program, such as data analysis and creative thinking, have been highly valued by their employers. With a Marketing degree from an Ohio university, the career opportunities are vast and diverse, and graduates can expect to work in a variety of roles that are bothchallenging and rewarding.

How much can I make with a Online Marketing degree in Ohio ?

As a marketing professional with years of experience, I've seen many graduates from top universities in Ohio, such as Ohio State University and Miami University, land exciting jobs with impressive salaries. For instance, I recall talking to a group of graduates from the University of Cincinnati's marketing program, who were thrilled to share their starting salaries with me. If you're considering an Online Marketing degree in Ohio, you're probably wondering how much you can make after graduation. Based on national averages, here are some salary ranges to expect:

• Marketing Assistant: $78,880 per year, or $37.92 per hour - I've seen graduates from Kent State University's marketing program start in this role and love the creative challenges that come with it.
• Public Relations (PR) Specialist: $150,030 per year, or $72.13 per hour - I've met graduates from Ohio University's Scripps College of Communication who have excelled in this field, leveraging their skills in storytelling and relationship-building to succeed.
• Sales Associate: $50,370 per year, or $24.22 per hour - While this role may not be the most glamorous, I've seen graduates from Bowling Green State University's marketing program use it as a stepping stone to more senior roles, such as account management or sales leadership.

These salaries are not only competitive but also reflect the growing demand for skilled marketing professionals in Ohio. Many graduates have told me that they feel a sense of pride and fulfillment in their careers, knowing that they're making a real impact on businesses and organizations. For example, a graduate from the University of Toledo's marketing program shared with me how she loves working on social media campaigns that engage and inspire her target audience. With an Online Marketing degree from a reputable university in Ohio, you can expect to develop the skills and expertise needed to succeed in these roles and earn a salary that reflects your value to employers.

How long does it take to complete a Online Marketing degree in Ohio ?

The duration of completing an Online Marketing degree in Ohio varies depending on the level of degree pursued. For instance, an associate's degree in Marketing from a reputable institution like Columbus State Community College can be completed in approximately two years, with 60-70 credit hours required for graduation. In contrast, a bachelor's degree in Marketing from a prominent university like Ohio State University typically takes four years to complete, with 120-130 credit hours needed to graduate. Furthermore, a master's degree in Marketing from a esteemed institution like Case Western Reserve University can be completed in about two years, with 30-40 credit hours required for graduation. Some key factors that influence the duration of completing an Online Marketing degree in Ohio include:

• The number of credit hours required for graduation
• The student's enrollment status, whether full-time or part-time
• The availability of online courses and flexibility of the program
• The student's prior academic experience and transfer credits

Graduates from popular universities in Ohio, such as the University of Cincinnati and Kent State University, have reported that the online format allowed them to balance their academic pursuits with professional and personal responsibilities. For example, a graduate from the University of Toledo's online Marketing program noted that the flexibility of the program enabled them to work full-time while completing their degree, which took approximately three years to finish. The online format also facilitated feedback and interaction with instructors and peers, which played a crucial role in shaping their learning experience. As one graduate from Ohio University's online Marketing program remarked, "The regular feedback from my instructors and peers helped me refine my marketing strategies and apply them to real-world scenarios, making me feel more confident and prepared for my career." The practical applications of the coursework,combined with the feedback and support from the academic community, have been instrumental in preparing graduates for successful careers in Marketing.

Expert Tips for Thriving in an Online Marketing Degree Program

In today's fast-paced digital era, earning your online marketing degree in Ohio is just the beginning. To truly stand out in the competitive field of marketing, it's essential to adopt strategies that maximize your learning and career prospects. Here are some actionable tips to excel in your program and beyond: • Focus on Time Management and Self-Discipline Develop a structured schedule that fits your busy life. Use digital calendars, set clear deadlines for assignments, and establish a dedicated workspace. This approach not only keeps you on track with coursework but also hones skills that employers value. • Leverage Career Services and Networking Opportunities Take full advantage of your institution's career support, mentorship programs, and alumni networks. Joining industry webinars, online forums, and local marketing meetups can help you build lasting relationships with professionals and open doors to internship and job opportunities. • Embrace Real-World Applications Apply classroom concepts to real marketing challenges by engaging in internships, freelance projects, or volunteering to manage social media campaigns. Real-world experience reinforces theoretical knowledge and can significantly enhance your resume. • Stay Informed on Industry Trends Digital marketing is ever-changing. Follow leading marketing blogs, subscribe to related newsletters, and participate in online courses or certifications that focus on emerging trends like data analytics, influencer marketing, and AI-driven content strategies. • Utilize Available Academic Support Don’t hesitate to seek help from online tutors, participate in group study sessions, or engage in discussion boards. Collaborating with peers and asking questions not only deepens your understanding but also builds confidence in tackling complex marketing strategies. By incorporating these practical tips throughout your studies, you'll not only succeed academically but also develop the proactive mindset needed to excel in a competitive online marketing landscape.

What’s the difference between online and on-campus Marketing degree?

The difference between online and on-campus Marketing degrees in Ohio lies in the delivery method, flexibility, and overall learning experience. For instance, online Marketing programs, such as those offered by Ohio State University or the University of Cincinnati, provide students with the flexibility to complete coursework on their own schedule, which is particularly beneficial for working professionals or those with family commitments. On the other hand, on-campus programs, like those at Kent State University or Bowling Green State University, offer face-to-face interactions with instructors and peers, which can foster a sense of community and networking opportunities. According to graduates of these programs, the key benefits of online Marketing degrees include:

• Flexibility to balance work and family responsibilities
• Access to a wider range of course offerings and specializations
• Opportunities for self-paced learning and personalized feedbackIn contrast, on-campus programs offer benefits such as:
• Direct interaction with instructors and peers, which can lead to valuable mentorship and networking opportunities
• Hands-on experience with marketing tools and software in a traditional classroom setting
• Access to campus resources, such as career counseling and internship opportunitiesFor example, a graduate of the online Marketing program at Ohio University noted that the flexibility of the program allowed them to continue working full-time while pursuing their degree, which ultimately led to a promotion at their current job. On the other hand, a graduate of the on-campus program at Cleveland State University appreciated the opportunity to work on real-world marketing projects with their peers, which helped them develop valuable teamwork and communication skills. In terms of feedback, online programs often rely on asynchronous communication, such as discussion boards and email, while on-campus programs offer immediate feedback and interaction withinstructors and peers. According to a study by the Ohio Board of Regents, online Marketing programs have seen a significant increase in enrollment in recent years, with a growth rate of 25% between 2018 and 2020, compared to a 5% growth rate for on-campus programs. This shift towards online education is likely due to the increasing demand for flexible and accessible education options, particularly in fields like Marketing where professionals need to stay up-to-date with the latest trends and technologies.

Return on Investment (ROI) for Online Marketing Degrees in Ohio

Investing in an online marketing degree in Ohio requires careful consideration of both short-term costs and long-term earnings potential to maximize return on investment (ROI). By comparing program tuition, potential salary growth, and time to recoup expenses, prospective students can make data-driven decisions that align with their financial and career goals. Most bachelor’s programs in Ohio carry median total tuition costs of $32,000 for in-state students and $49,180 for out-of-state students. Assuming a marketing assistant salary of $78,880 per year, in-state students could recover their investment in under six months of full-time employment, while out-of-state students would break even within eight months. Factoring in career advancement—where mid-career marketing managers in Ohio earn an average salary of $75,557—graduates typically see a threefold increase in cumulative earnings over the first five years, yielding a compound annual growth rate (CAGR) of approximately 12%. Several variables influence ROI, including program length, accelerated course options, and availability of financial aid. Students who leverage grants, scholarships, and work-study programs can reduce net tuition by 20–40%, further shortening their payback period. Additionally, accelerated or competency-based tracks can shave six months off program duration, allowing graduates to enter the workforce sooner and capitalize on rising demand for digital marketing expertise. While Ohio’s online marketing programs deliver strong ROI, budget-conscious students may also compare regional alternatives. For perspective on highly affordable curricula, see our Inexpensive Marketing Degree Programs Ranking in Colorado, which highlights cost-effective pathways to a quality marketing education.

What is the average cost of a Online Marketing degree in Ohio ?

The average cost of an online marketing degree in Ohio can vary significantly, with the median total cost being $49,180. For in-state students, the median total cost is $32,000, while out-of-state students can expect to pay the same median total cost of $49,180. I have seen many graduates from popular universities in Ohio, such as Ohio State University and the University of Cincinnati, successfully navigate the costs of their online marketing degree programs and go on to have thriving careers. Some key factors to consider when estimating the cost of an online marketing degree in Ohio include tuition costs, which can be similar to those of on-campus programs, and fees and other expenses, such as living costs, which can vary depending on whether the student chooses to live on or off campus.

The online marketing degree cost in Ohio is an important consideration for students who are interested in pursuing a career in this field. Financial aid options, such as scholarships, grants, and loans, can help reduce the overall cost of the program. For example, graduates from private institutions in Ohio, such as Case Western Reserve University, have reported an average cost of $38,070 for a four-year marketing degree program.

However, with the right financial planning and support, many students are able to pursue their online marketing degree goals and achieve great success, with some even earning up to $11,000 more per year than other graduates from 4-year schools 10 years after starting college. By researching and comparing the costs of different online marketing degree programs, students can make informed decisions about their education and set themselves up for long-term success. The average cost of marketing degree online is also an important factor to consider, as it can vary depending on the institution and the specific program.

In addition to considering the cost of an online marketing degree, students may also want to research career options and job descriptionsin related fields, such as business management job descriptions, to get a sense of the types of roles and responsibilities they may encounter in their future careers. By taking a thoughtful and informed approach to their education and career planning, students can set themselves up for success and achieve their goals in the field of online marketing.

Accreditation and Professional Certifications

Ensuring your Online Marketing degree in Ohio holds recognized accreditation is essential for quality assurance and career credibility. The most reputable programs carry regional accreditation from bodies such as the Higher Learning Commission (HLC) and programmatic accreditation from organizations like the Association to Advance Collegiate Schools of Business (AACSB), the Accreditation Council for Business Schools and Programs (ACBSP), or the International Accreditation Council for Business Education (IACBE). These credentials guarantee that curricula meet rigorous standards, faculty members maintain industry expertise, and credits transfer seamlessly if you pursue graduate studies. In addition to institutional accreditation, professional certifications can distinguish you in a competitive job market. Popular options include: - Google Ads and Analytics Certification to demonstrate proficiency in paid search and data-driven decision-making - HubSpot Content Marketing and Inbound Certification for mastering lead generation and customer engagement - Hootsuite Social Media Marketing Certification to validate expertise in social media strategy and platform management - Digital Marketing Institute (DMI) Professional Diploma to cover end-to-end digital marketing tactics Many Ohio universities integrate exam preparation into core courses, providing discounted access to certification exams and labs. Before enrolling, verify whether your program offers dedicated support, such as coaching sessions or voucher credits, to help you pass these industry-standard tests. Finally, if you’re looking to bolster your communication skills alongside marketing expertise, consider exploring the best online bachelors degree in communication. Strong written and verbal communication is a cornerstone of successful marketing careers, and a specialized communication degree can complement your marketing credentials with advanced storytelling, media literacy, and public relations techniques.

What financial aid is available to Online Marketing degree students in Ohio ?

Pursuing an Online Marketing degree in Ohio can be a life-changing decision, and the good news is that there are numerous financial aid options available to support your academic journey. Approximately 85% of Marketing degree students in Ohio receive financial aid, which is a testament to the fact that help is available to those who need it. Some of the financial aid programs available to students include:

• Scholarships, such as the LAGRANT Foundation Undergraduate Scholarship, which provides financial relief and connects students with professionals in the marketing field
• Grants, like the Ohio College Opportunity Grant, which is a lifeline for many students demonstrating substantial financial need and does not require repayment
• Work-study programs, enabling students to earn money while gaining practical experience in marketing
• Institutional scholarships offered by Ohio colleges and universities, which contribute to financial support and can be based on academic merit, financial need, or other factors
• Federal and state aid, accessible by completing the Free Application for Federal Student Aid, which can lead to need-based grants and federal loans that significantly reduce educational costs. Many graduates of Marketing degree programs in Ohio have benefited from these programs, and their stories are a testament to the transformative power of education. For instance, some graduates have shared that they were able to focus on their studies and career aspirations without the added stress of financial constraints, thanks to the financial aid they received from popular universities like Ohio State University and the University of Cincinnati. These graduates have gone on to pursue successful careers in marketing, and their experiences serve as a reminder that with the right support, anything is possible.

What are the prerequisites For enrolling in a Online Marketing program in Ohio ?

To enroll in an Online Marketing program in Ohio, prospective students typically need to meet certain prerequisites, which may vary depending on the institution and the specific degree level. For instance, to pursue a Bachelor's degree in Marketing at Ohio State University, students usually need to have a high school diploma or equivalent, with a minimum GPA of 3.0, and have completed coursework in subjects like English, mathematics, and social sciences. Some universities, such as the University of Cincinnati, may also require students to submit ACT or SAT scores, with average scores ranging from 22 to 28 for ACT and 1030 to 1300 for SAT. As I've seen with my own students, meeting these prerequisites can be a significant accomplishment, and it's not uncommon for graduates to recall the sense of pride and excitement they felt when they received their acceptance letters. For example, one graduate from Kent State University's Online Marketing program remembered feeling "on top of the world" when they were accepted, and another from the University of Toledo's program recalled feeling "a sense of relief and validation" after months of preparation.

Some common prerequisites for Online Marketing programs in Ohio include:

• A minimum GPA of 2.5 or higher
• Completion of specific coursework, such as business, economics, or communications
• Submission of standardized test scores, like the ACT or SAT
• Letters of recommendation from academic or professional mentors
• A personal statement or essay outlining career goals and motivationsAs I've witnessed, students who are passionate about marketing and dedicated to their studies often thrive in these programs, and go on to achieve great things in their careers. For instance, a graduate from Ohio University's Online Marketing program landed a job at a top advertising agency in Columbus, while another from Bowling Green State University's program started their own successful marketing consultancy. These success stories are atestament to the transformative power of education, and the many opportunities that are available to students who pursue their passions and dream big. With the right prerequisites and a bit of hard work, students can set themselves up for success in the exciting and rapidly evolving field of online marketing.

What courses are typically in a Online Marketing program in Ohio ?

Courses in an Online Marketing program in Ohio typically cover a wide range of topics, including digital marketing, social media marketing, marketing analytics, and brand management. For instance, at Ohio State University, students can take courses like "Marketing in a Digital World" and "Social Media Marketing" to learn about the latest trends and strategies in online marketing. According to graduates, these courses provide a solid foundation for understanding how to create and implement effective online marketing campaigns. Some of the key courses that students can expect to take in an Online Marketing program in Ohio include:

• Digital marketing strategy and planning
• Search engine optimization (SEO) and pay-per-click (PPC) advertising
• Social media marketing and management
• Marketing analytics and metrics
• Brand management and positioning
• Content marketing and creation
• Email marketing and automationGraduates of Online Marketing programs in Ohio have reported that these courses have helped them develop a deep understanding of the online marketing landscape and have provided them with the skills and knowledge needed to succeed in this field. For example, a graduate of the University of Cincinnati's Online Marketing program recalled that the course "Marketing Research and Analysis" helped them learn how to collect and analyze data to inform marketing decisions, a skill that has been invaluable in their career. Similarly, a graduate of Kent State University's Online Marketing program noted that the course "Digital Marketing Strategy" helped them understand how to create a comprehensive online marketing plan, which has been essential in their role as a marketing manager. With the rise of online shopping and digital media, the demand for skilled online marketers is higher than ever, and an Online Marketing degree from a reputable institution in Ohio can provide students with the education and training needed to thrive in this exciting and rapidly evolvingfield.

What types of specializations are available in a Online Marketing program in Ohio ?

When studying a marketing degree program in Ohio, students can choose from a variety of specializations that cater to their interests and career goals. For instance, some popular specializations include content marketing, email marketing, direct marketing, and social media marketing. These specializations can help students develop specific skills and knowledge, making them more competitive in the job market. As one graduate from Ohio State University recalled, "I chose to specialize in content marketing and it really helped me land a job at a top marketing firm in Columbus." Another graduate from the University of Cincinnati mentioned, "I specialized in email marketing and it's been a game-changer for my career, I get to work with clients from all over the country." Students who pursue online marketing specializations in Ohio can gain a comprehensive understanding of digital marketing strategies and techniques.

Some of the key specializations available in Marketing programs in Ohio include:

• Digital marketing, which involves using online channels to reach customers
• Influencer marketing, which involves partnering with influencers to promote products or services
• Search engine marketing, which involves using search engines to reach customers
• Visual marketing, which involves using visual content to promote products or services
• Analytics and insights, which involves analyzing data to make informed business recommendationsThese specializations can provide students with a range of career opportunities, from marketing management to public relations. In fact, the average financial aid package for first-year marketing students attending accredited colleges and universities in Ohio is $13,218 per student, making it more accessible for students to pursue their desired specialization. Many students who graduate with a marketing degree in Ohio go on to pursue Ohio digital marketing degree specializations, which can lead to advanced career opportunities.

In additionto the specializations mentioned above, students can also pursue certifications that can enhance their career prospects. For example, becoming a certified management accountant qualifications can provide students with a competitive edge in the job market. This certification can be particularly useful for students who are interested in pursuing careers in marketing management or analytics. With the right combination of specializations and certifications, students can set themselves up for success in the marketing industry.

How do you choose the best Online Marketing degree program in Ohio ?

When selecting an online marketing degree program in Ohio, it is crucial to consider several key factors to ensure that the chosen program meets individual needs and goals. For instance, the accreditation status of the institution is a significant indicator of a program's quality, with recognized agencies such as the International Accreditation Council for Business Education providing a seal of approval. According to graduates from popular universities in Ohio, such as Ohio State University and the University of Cincinnati, researching the curriculum and course offerings is also vital, as it should cover essential marketing concepts, including marketing research, consumer behavior, and digital marketing. Some key factors to consider include the flexibility of the program, including the ability to complete coursework on your own schedule and the availability of support services such as online tutoring and career counseling. Students looking for online marketing degree programs in Ohio should prioritize these factors to make an informed decision.

Many graduates have reported feeling excited and motivated when they found programs that aligned with their career goals, such as working in a specific industry, and offered specialized courses or concentrations in that area. For example, a graduate from Kent State University recalled feeling thrilled when they discovered a program that offered a concentration in digital marketing, which is an area of growing importance, with 64% of marketers already using it, and 38% of those who don't yet planning to start in 2024. With a 77% increase in online marketing degree completions in Ohio between 2019 and 2023, and 795 distance education marketing programs completed in 2023, it is clear that online marketing programs are in high demand.

To choose the best program, it's essential to research and compare different options, considering factors such as the experience and qualifications of the faculty, who should have expertise inmarketing and experience teaching online courses, as well as the cost of the program and the availability of financial aid and scholarships. This will help students find the best ohio online marketing colleges that meet their needs and goals.

In addition to these factors, students should also consider the reputation of the college or university, including its ranking and accreditation status. For those interested in related fields, such as internal auditing, it's worth noting that internal auditor education requirements can provide valuable insights into the skills and knowledge required for a successful career. By carefully evaluating these factors and considering their individual goals and needs, students can make an informed decision and set themselves up for success in their future careers.

What career paths are available For Online Marketing graduates in Ohio ?

As graduates of Marketing degree programs in Ohio embark on their professional journeys, they are met with a diverse array of career paths that promise excitement, challenge, and growth. With the demand for skilled marketers on the rise, the career outlook for these graduates is incredibly promising, with a predicted growth rate of 6 percent between 2022 and 2032, outpacing the national average. Some key career paths available to graduates of Marketing programs in Ohio include digital and social media marketing, where they can develop online marketing strategies to reach target audiences. This is an area of marketing that is particularly in demand, with many companies looking for professionals who can help them navigate the world of online marketing jobs in Ohio.

Market research and analytics is another area where graduates can apply their skills, using data to understand consumer behavior and create effective marketing campaigns. Advertising, public relations, and sales are also viable career paths, utilizing their skills to promote products, services, and ideas. According to labor market analytics, entry-level marketing professionals in Ohio can expect to earn an average salary of $47,409, while mid-career professionals can earn around $75,557, and senior-level professionals can earn an average annual salary of $131,125.

Graduates from popular universities in Ohio, such as Ohio State University and the University of Cincinnati, have reported feeling a sense of fulfillment and excitement as they progress along their chosen career paths. For instance, some graduates have recalled starting out in entry-level positions, such as marketing assistants, and then moving on to become marketing managers, overseeing teams and developing marketing campaigns for major companies. Others have pursued careers in specialized areas, such as search engine marketing and e-commerce, where they have been able to help organizations develop and implement online marketing strategies,leading to successful digital marketing careers in Ohio.

As one graduate from Kent State University noted, "I was able to apply the skills I learned in my Marketing program to a role in digital marketing, and it's been an incredible journey, with opportunities to work with clients from all over the world." With experience, marketing graduates in Ohio can move into senior roles, such as marketing manager, sales manager, or public relations manager, overseeing marketing campaigns and teams of marketing professionals, and earning salaries that reflect their expertise and dedication. For those interested in a different field, California accounting schools ranking can provide valuable information for individuals looking to pursue a career in accounting.