Research.com is an editorially independent organization with a carefully engineered commission system that’s both transparent and fair. Our primary source of income stems from collaborating with affiliates who compensate us for advertising their services on our site, and we earn a referral fee when prospective clients decided to use those services. We ensure that no affiliates can influence our content or school rankings with their compensations. We also work together with Google AdSense which provides us with a base of revenue that runs independently from our affiliate partnerships. It’s important to us that you understand which content is sponsored and which isn’t, so we’ve implemented clear advertising disclosures throughout our site. Our intention is to make sure you never feel misled, and always know exactly what you’re viewing on our platform. We also maintain a steadfast editorial independence despite operating as a for-profit website. Our core objective is to provide accurate, unbiased, and comprehensive guides and resources to assist our readers in making informed decisions.

2025 Fastest Online Bachelor's in Marketing Degree Programs Ranking in Columbia, MO

Paweł Dąbrowski, Phd

by Paweł Dąbrowski, Phd

Higher Education Data Scientist

Imed Bouchrika, Phd

by Imed Bouchrika, Phd

Chief Data Scientist & Ranking Editor

What can I expect from a Online Marketing degree in Columbia, MO ?

As a student in Columbia, MO, pursuing an Online Marketing degree, you can expect to gain a comprehensive understanding of the marketing field, including both traditional and digital marketing strategies. You'll develop skills to create effective marketing plans and campaigns by applying consumer behavior science to market research and strategy, which is a highly valued skill in the marketing industry. For instance, graduates from the University of Missouri, a popular university in Columbia, MO, have reported feeling confident in their ability to analyze trends, data, and metrics to make informed decisions, thanks to the program's emphasis on data analysis and market research.

Some of the key skills you can expect to develop in an Online Marketing degree program in Columbia, MO, include:

  • Data analysis, which is crucial in today's digital age, as it allows you to make informed decisions and drive business growth
  • Communication, including how to craft compelling language and content to engage target audiences, which is a highly valued skill in the marketing industry
  • Problem-solving, which is essential in marketing, as it enables you to think creatively and develop innovative solutions to complex problems
  • Digital advertising, including how to decide which online spaces to buy, when, and how much to spend, with digital advertising managers earning a median annual salary of $82,456
  • Content marketing, which encompasses the use of digital art, video, and graphic design to promote a business online, and how to choose the most effective channels to present content to your audience, with content marketers earning a median annual salary of $67,516
  • Copywriting, which involves crafting language that effectively compels readers to take action, such as making a purchase or signing up for a service, with copywriters earning a median annual salary of $51,319

Many graduates from Columbia College, another popular college in Columbia, MO, have reported feeling excitedabout the career opportunities available to them after completing their Online Marketing degree. They've shared stories of how they've been able to apply their knowledge and skills in real-world scenarios, such as developing social media campaigns for local businesses or creating effective marketing strategies for non-profit organizations. With the demand for skilled marketers high, and over 20 percent of US businesses operating in e-commerce, graduates with an Online Marketing degree from Columbia, MO, can expect to have strong job prospects and opportunities for career advancement.

Where can I work with a Online Marketing degree?

As a graduate of a Marketing degree program in Columbia, MO, you can expect to work in a variety of exciting and challenging roles. Many graduates from universities like the University of Missouri, Columbia College, and Stephens College have gone on to work in large corporations, startups, and non-profit organizations, where they've applied their skills in marketing strategy, campaign development, and team management. For instance, some graduates have recalled working on marketing teams at companies like Shelter Insurance, where they've developed and implemented marketing strategies to reach target audiences. Others have started their own businesses, leveraging their knowledge of digital marketing, analytics, and social media management to drive growth and expansion.

Some of the typical jobs that Marketing graduates from Columbia, MO can expect to work in include:

  • Marketing teams at large corporations, like IBM or 3M, where they can develop and implement marketing strategies to reach target audiences
  • Startups, like those found in the Downtown Columbia area, where they can contribute to the growth and expansion of the company by creating and executing marketing plans
  • Advertising and marketing agencies, like those on Broadway, where they can work on campaigns for various clients and industries
  • Digital marketing firms, like those specializing in e-commerce or social media management, where they can specialize in online marketing and content creation
  • Non-profit organizations, like the Columbia Chamber of Commerce, where they can apply their skills in marketing and outreach to support community development

Graduates from Marketing programs in Columbia, MO have reported feeling excited and fulfilled in their careers, with many citing the median annual wage for marketing managers as a major draw - around $140,000, which is a great starting point for a career in marketing. With the demand for marketing professionals on the rise, and many companies looking forgraduates with expertise in digital marketing, analytics, and social media management, the job outlook for Marketing graduates in Columbia, MO is promising, with many opportunities for advancement and professional growth.

How much can I make with a Online Marketing degree in Columbia, MO ?

As a marketing professional with years of experience, I've seen numerous graduates from universities like the University of Missouri and Columbia College in Columbia, MO, thrive in their careers. One of the most common questions I get asked is, "How much can I make with an Online Marketing degree?" The answer is, it depends on the career path you choose. For instance, some graduates from the University of Missouri's marketing program have gone on to become Marketing Assistants, with a mean annual wage of $78,880 and a mean hourly wage of $37.92. I recall speaking with a group of graduates who were ecstatic about their starting salaries, which were higher than they expected, and they attributed their success to the skills they acquired during their online marketing program.

Other graduates have pursued careers as Public Relations (PR) Specialists, with a mean annual wage of $150,030 and a mean hourly wage of $72.13. I've had the pleasure of mentoring some of these graduates, and they've shared with me their experiences of working with top brands and organizations, leveraging their skills in social media marketing, campaign management, and crisis communications. Some have even started their own PR firms, citing the flexibility and creativity that comes with working in this field. Here are some key takeaways about the average salaries for Marketing degree graduates in Columbia, MO:

  • Marketing Assistants can earn a mean annual wage of $78,880 and a mean hourly wage of $37.92
  • Public Relations (PR) Specialists can earn a mean annual wage of $150,030 and a mean hourly wage of $72.13
  • Sales Associates can earn a mean annual wage of $50,370 and a mean hourly wage of $24.22I've also spoken with graduates who have become Sales Associates, with a mean annual wage of $50,370 and a mean hourly wage of $24.22. While the salary may be lower compared to other marketing roles, these graduates have expressed their satisfaction with the fast-paced and dynamic nature of theirwork, which involves building relationships with clients, identifying new sales opportunities, and staying up-to-date with industry trends. Many have reported feeling a sense of accomplishment and fulfillment in their roles, which is essential for a rewarding career in marketing.

Table of Contents

What Online Marketing degree graduates have to say

  • Henry: I'm thrilled to share my experience with the Online Marketing degree at the University of Missouri in Columbia, MO. The program was incredibly comprehensive, covering everything from social media marketing to data analysis. What really stood out to me, though, was the flexibility - I was able to complete my degree entirely online, which was a game-changer for me as a working professional. The professors were knowledgeable and supportive, and I appreciated the opportunity to connect with them and my fellow students through virtual office hours and discussion forums. Overall, I feel like I gained a wealth of knowledge and skills that have already started to pay off in my career - and I'm so grateful to have had the opportunity to study at Mizzou!
  • Samuel: As a creative person, I was drawn to the Online Marketing degree at Stephens College in Columbia, MO because of its emphasis on innovative thinking and problem-solving. The program was amazing - we got to work on real-world projects and collaborate with clients to develop marketing campaigns that actually launched. I loved the sense of community and camaraderie that developed among our cohort, and the professors were always available to offer guidance and feedback. One of the highlights of the program for me was the opportunity to participate in a virtual hackathon, where we had to come up with a marketing solution for a fictional company - it was an incredible learning experience and a lot of fun. I feel like I really found my tribe at Stephens, and I'm so grateful for the experience.
  • Sharon: I have to say, I was a bit skeptical about pursuing an Online Marketing degree at Columbia College in Columbia, MO - I'd heard mixed reviews about online programs in the past. But from the very first day, I was blown away by the quality of the instruction and the level of support from the faculty and staff. The program was incredibly well-organized, with clear expectations and deadlines, and the coursework wasengaging and challenging. What really impressed me, though, was the emphasis on career development - we had regular check-ins with career advisors and access to a wealth of resources to help us launch our careers after graduation. I feel like I gained so much more than just a degree - I gained a sense of confidence and purpose, and I'm excited to see where my new skills and knowledge will take me.

How long does it take to complete a Online Marketing degree in Columbia, MO ?

Completing an Online Marketing degree in Columbia, MO typically takes two to four years for a bachelor's degree, with associate degrees taking around two years and master's degrees requiring an additional two years of study after completing a bachelor's degree. For instance, at the University of Missouri, a bachelor's degree in Marketing can be completed in four years, with 120 credit hours required for graduation. Graduates from this program have reported feeling confident and prepared for the workforce, with many landing jobs at top marketing firms in Columbia, MO. Some key aspects of the program that contribute to this success include:

  • Access to state-of-the-art marketing software and tools, such as HubSpot and Google Analytics
  • Opportunities to work on real-world marketing projects with local businesses, such as the Columbia Mall and the Columbia Daily Tribune
  • Personalized feedback from experienced instructors, with a student-to-faculty ratio of 20:1, allowing for tailored guidance and support
  • A curriculum that covers key topics in marketing, including digital marketing, brand management, and market research, with a focus on practical application and hands-on learning.At Columbia College, another popular institution for studying Marketing in Columbia, MO, the online program is designed to be flexible and accommodating for working professionals, with six start dates throughout the year and a generous transfer policy. This flexibility has been a major draw for many students, who appreciate the ability to balance their studies with other responsibilities. According to data from the college, the average time to completion for the online bachelor's degree in Marketing is 3.5 years, with a graduation rate of 75%. Many graduates have gone on to successful careers in marketing, with some even starting their own businesses, citing the skills and knowledge gained through the program as a major factor in their success. For example, one graduate who completed theprogram while working full-time reported feeling a sense of pride and accomplishment upon graduation, and was able to immediately apply the skills and knowledge gained to their job, resulting in a significant increase in salary and job satisfaction.

Internship and Networking Opportunities in Columbia, MO

Columbia, MO offers robust internship and networking opportunities for online marketing students, helping you build practical skills and industry connections before graduation. Local businesses such as Shelter Insurance, Columbia Chamber of Commerce, and Downtown Columbia startups frequently partner with the University of Missouri, Columbia College, and Stephens College to host virtual and in-person internships. These programs immerse students in real marketing campaigns, social media management, and market research projects, bridging classroom theory with hands-on experience. • Career Services and Alumni Networks: Most online programs provide access to career advisors who coordinate internship placements and host quarterly networking events. Alumni panels and mentorship matchups give you insider perspectives on local marketing trends and hiring processes. • Professional Associations: Joining chapters of the American Marketing Association (AMA) or Public Relations Society of America (PRSA) in Columbia grants you free or discounted admission to workshops, guest lectures, and resume reviews. • Local Meetups and Conferences: Regular events like True/False Film Festival panels or Columbia Startup Week include marketing tracks, allowing you to pitch project ideas, exchange portfolio feedback, and make high-value contacts. • Virtual Internship Platforms: For students outside Columbia, platforms such as Handshake and InnovateMR connect you with remote marketing internships at e-commerce firms, nonprofits, and digital agencies. • Job Board Resources: In addition to university portals, explore related career paths through our guide to communications degree jobs, which highlights entry-level positions, salary data, and application tips that complement marketing skill sets. By proactively engaging with these opportunities, you’ll develop a professional network, refine your resume, and position yourself for full-time roles in Columbia’s growing marketing sector.

What’s the difference between online and on-campus Marketing degree?

The difference between online and on-campus Marketing degrees in Columbia, MO lies in the flexibility and accessibility they offer. For instance, graduates from the University of Missouri's online Marketing program have reported feeling more empowered to balance their academic and professional responsibilities, thanks to the ability to complete coursework on their own schedule. In contrast, on-campus programs at colleges like Columbia College, require students to adhere to a traditional semester schedule, which can be limiting for those with prior commitments. Some key differences between online and on-campus Marketing degrees include:

  • Flexibility: online programs allow students to complete coursework at their own pace, while on-campus programs require students to attend classes at set times
  • Accessibility: online programs can be accessed from anywhere, making them ideal for students who live outside of Columbia or have mobility issues, whereas on-campus programs require students to be physically present
  • Interaction: on-campus programs provide face-to-face interaction with instructors and peers, which can be beneficial for networking and building relationships, whereas online programs often rely on digital communication tools
  • Cost: online programs can be more cost-effective, as they eliminate the need for commuting and relocation, which can be a significant expense for students attending on-campus programs at universities like Stephens College.

Graduates from online Marketing programs in Columbia, MO have reported feeling a sense of accomplishment and pride in their ability to navigate the challenges of online learning, which can be particularly demanding in a field like Marketing that requires strong communication and collaboration skills. For example, a graduate from the online Marketing program at William Woods University noted that the online format allowed them to apply theoretical concepts to real-world scenarios more effectively, as they were able towork on projects that were relevant to their current job or career goals. This sense of autonomy and self-directed learning can be incredibly motivating, as students are able to see the direct impact of their studies on their professional development. Furthermore, online Marketing programs in Columbia, MO have been shown to have similar career outcomes as on-campus programs, with graduates going on to work for top companies in the field, such as marketing firms and advertising agencies, with median salaries ranging from $50,000 to over $100,000 depending on the specific job title and industry.

Accreditation and Quality Assurance

Ensuring that your online marketing bachelor’s program is properly accredited is essential for both academic credibility and future career opportunities. In Columbia, MO, reputable institutions typically hold regional accreditation from bodies such as the Higher Learning Commission (HLC). This endorsement confirms that the curriculum, faculty qualifications, and student support services meet established standards for higher education excellence. Key considerations when evaluating accreditation: - Institutional Accreditation: Verify that the college or university is regionally accredited by the HLC, which covers all degree programs and ensures transferability of credits. - Programmatic Accreditation: Look for specialized recognition from organizations like the Accreditation Council for Business Schools and Programs (ACBSP) or the Association to Advance Collegiate Schools of Business (AACSB), which focus specifically on business and marketing curricula. - State Authorization: Confirm that the institution is authorized by the Missouri Department of Higher Education & Workforce Development to offer online courses to in-state and out-of-state students. - Continuous Review: Accredited programs undergo periodic assessments, guaranteeing ongoing improvements in teaching methods, technology integration, and student outcomes. Beyond Columbia, MO, prospective students may also compare tuition and accreditation details in other regions to gauge overall value. For example, our Most Affordable Marketing Degree Programs Ranking in Minneapolis, MN provides insights into programs that balance cost-efficiency with high accreditation standards. By prioritizing accredited programs, you safeguard your investment and position yourself for stronger job placement rates, graduate school acceptance, and professional certifications such as the American Marketing Association’s PCM (Professional Certified Marketer).

What is the average cost of a Online Marketing degree in Columbia, MO ?

So, you're considering pursuing an online marketing degree in Columbia, MO - that's a great choice! The cost of getting a marketing degree in this city can vary, but based on the data, the median total cost is around $45,444. For in-state students, the median total cost is $35,880, while out-of-state students can expect to pay around $45,888. I've seen graduates from universities like the University of Missouri, who have gone on to land amazing jobs in marketing, and they can attest that the cost is worth it. Some key factors to consider when calculating the total cost of attendance include tuition costs, fees, such as technology fees, and other expenses, like books and materials, all of which contribute to the average cost of marketing bachelor degree in Missouri.

Online bachelor's degrees in marketing may be a more affordable option, with their total cost estimated to range between $26,000 and $63,405. For example, graduates from Columbia College, who have completed their online marketing degree, have reported feeling excited and relieved that they can start their marketing careers without being weighed down by massive student loans. They've also mentioned that the skills they learned, such as digital marketing and data analysis, have been highly valued by employers. Many students have found that the cost of their degree was manageable, and they were able to cover the expenses with the help of financial aid, including scholarships and grants. If you're looking for a more advanced degree, you may also want to consider 1-year online MBA programs to further enhance your career prospects.

Overall, pursuing an online marketing degree in Columbia, MO can be a fantastic investment in your future, and with the right planning and financial support, you can achieve your career goals and start thriving in the marketing industry. The online marketing degree cost in Columbia is an important consideration,but it's also essential to think about the long-term benefits and the potential return on investment. By choosing a reputable institution and a well-structured program, you can set yourself up for success and enjoy a rewarding career in marketing.

What financial aid is available to Online Marketing degree students in Columbia, MO ?

Financial aid is a vital consideration for prospective students in Columbia, MO interested in pursuing an Online Marketing degree, with a significant 93% of Marketing degree students in this location receiving financial assistance. This support can come in various forms, including:

  • Scholarships, which are awarded based on specific eligibility criteria and do not require repayment, providing a sense of relief and excitement for students who receive them, as one graduate recalled feeling "overjoyed" when they received a scholarship from Columbia College, which covered a substantial portion of their tuition fees.
  • Grants, provided by federal and state governments, schools, and private institutions, which help students cover education expenses without needing to be repaid, such as the Missouri Returning Heroes Education Act Grant, which has been a game-changer for combat veterans pursuing a Marketing degree in Columbia, MO.
  • Loans, which must be repaid with interest, but can be a viable option for students who demonstrate financial need, as another graduate noted that they were able to cover their living expenses while studying for their Online Marketing degree thanks to a loan from a private institution.

Institutional grants can provide a substantial portion of the funding needed to pursue a degree, and student loans can be used to cover tuition, fees, and living expenses, as many graduates have experienced, including those who have received financial aid from popular universities and colleges in Columbia, MO, such as Columbia College, which provides institutional grants to a portion of its students. For example, some graduates have reported receiving grants that covered up to 50% of their tuition fees, allowing them to focus on their studies without the burden of financial stress. With such a high percentage of Marketing degree students in Columbia, MO receiving financial aid, it is clear that there are opportunities for students to access the funding they needto pursue their degree and achieve their career goals in the field of Online Marketing.

What are the prerequisites For enrolling in a Online Marketing program in Columbia, MO ?

To enroll in an Online Marketing program in Columbia, MO, prospective students typically need to meet certain prerequisites, which may vary depending on the institution. For instance, at the University of Missouri, a popular choice for Marketing students, applicants are required to have a high school diploma or equivalent, with a minimum GPA of 2.5. Additionally, they must submit ACT or SAT scores, with average scores ranging from 23 to 28 for ACT and 1050 to 1250 for SAT. Some graduates of the Online Marketing program at Columbia College, another prominent institution in the city, recall having to complete prerequisite courses in business, mathematics, and communications before being accepted into the program. These prerequisites may include:

  • A minimum of 60 college credits
  • Completion of specific courses such as marketing research, consumer behavior, and marketing management
  • A minimum GPA of 3.0 in previous college coursework
  • Submission of letters of recommendation and a personal statement

Many students who have enrolled in Online Marketing programs in Columbia, MO, have reported feeling a sense of excitement and anticipation as they embark on this new chapter in their educational journey. For example, graduates of the Online Marketing program at Stephens College have shared that they were drawn to the program's flexibility and accessibility, which allowed them to balance their studies with work and other responsibilities. With the city's thriving business community and numerous marketing firms, Columbia, MO, offers a unique blend of academic and professional opportunities for Online Marketing students. According to the Bureau of Labor Statistics, employment of marketing managers is projected to grow 10% from 2020 to 2030, faster than the average for all occupations, making it an exciting time to pursue a degree in this field.

Career Services and Alumni Networking

One crucial aspect often overlooked in online marketing degree programs is the strength of their career services and alumni networks. These services are designed to bridge the gap between academic learning and the professional world by offering career counseling, internship placement assistance, and regular networking events that connect students with industry professionals. Many universities now boast initiatives such as dedicated career centers, mentoring schemes, and virtual job fairs that provide real-world insights and direct opportunities for career advancement. Graduates have frequently underscored how these support systems accelerated their entry into competitive markets and significantly boosted their professional profiles. Moreover, engaging with a robust alumni network helps current students gain advice, job leads, and even collaborative opportunities, enhancing both personal and professional growth. For instance, prospective candidates exploring educational options can refer to the fastest online marketing schools in missouri, where many institutions prioritize sustained alumni engagement and career development programs. By emphasizing comprehensive career services and fostering strong industry ties, online marketing programs empower students to achieve a smooth transition into the workforce, ensuring a rewarding return on investment in their education.

What courses are typically in a Online Marketing program in Columbia, MO ?

Courses in an Online Marketing program in Columbia, MO typically cover a wide range of topics, including digital marketing strategies, social media marketing, and data analysis. For instance, at the University of Missouri, students can take courses like "Marketing Research" and "Digital Marketing" which provide them with a solid understanding of how to conduct market research and develop effective online marketing campaigns. Some graduates from this program have reported that these courses helped them develop valuable skills, such as creating engaging social media content and analyzing website traffic, which they now apply in their careers. As one graduate recalled, "I was able to apply the concepts I learned in my 'Marketing Research' course to a real-world project, where I had to conduct market research for a local business and develop a marketing strategy based on my findings."

Some of the key courses that are commonly found in Online Marketing programs in Columbia, MO include:

  • Digital marketing strategies
  • Social media marketing
  • Data analysis and interpretation
  • Marketing research
  • Brand management
  • Consumer behaviorThese courses are designed to provide students with a comprehensive understanding of online marketing principles and practices, as well as the skills and knowledge needed to succeed in this field. For example, at Columbia College, students can take a course on "Social Media Marketing" which covers topics such as creating social media campaigns, measuring engagement, and managing online reputation. Many graduates have reported that this course helped them develop a deeper understanding of how to leverage social media to achieve marketing goals, and they now apply this knowledge in their careers. As another graduate noted, "I was able to use the skills I learned in my 'Social Media Marketing' course to increase engagement on our company's social media channels by 50%."

The learning process in these programs is often highly interactive,with instructors providing feedback and guidance throughout the course. This feedback is invaluable, as it allows students to refine their skills and gain a deeper understanding of the material. For instance, at Stephens College, students can take a course on "Marketing Management" which includes a capstone project where students work in teams to develop a comprehensive marketing plan for a real-world client. The instructor provides feedback on the plan, which helps students refine their ideas and develop a more effective marketing strategy. Many graduates have reported that this feedback was instrumental in helping them develop a more nuanced understanding of marketing principles and practices.

What courses are typically in a  Online  Marketing program in Columbia, MO ?

What types of specializations are available in a Online Marketing program in Columbia, MO ?

When pursuing an online marketing degree in Columbia, MO, it is crucial to understand the various specializations available in a marketing program, as they can significantly impact career goals and outcomes. For instance, digital marketing is a popular specialization that covers all aspects of a company's online marketing strategy, including market research, social media outreach, search engine optimization, and email newsletters. Some graduates from the University of Missouri, a renowned institution in Columbia, MO, have reported that specializing in digital marketing has enabled them to secure lucrative roles in top companies, with median salaries ranging from $60,000 to over $100,000 depending on location and size of organization. Key areas of focus in marketing programs in Columbia, MO include digital marketing, which encompasses online marketing strategies and techniques, making online marketing degree specializations in Missouri a vital consideration for students.

Other specializations, such as social media marketing, which focuses on marketing communication techniques specific to social media, and integrated marketing communications, which combines marketing strategies with consistent messaging communication platforms, are also available. Marketing management, which emphasizes the practical applications of marketing, including marketing techniques, methods, and organizational management, is another area of focus. Content marketing and email marketing, which involve creating and distributing relevant content to targeted customer groups, are also important specializations. Notably, the average financial aid package for first-year marketing students attending accredited colleges and universities in Columbia, MO is $13,218 per student, making it more accessible for students to pursue their desired specialization in Columbia MO marketing program concentrations.

Many graduates have expressed gratitude for the financial support, which has enabled them to focus ontheir studies and career development, ultimately leading to successful outcomes in their chosen specializations. For example, some graduates from Columbia College, another popular institution in Columbia, MO, have reported that specializing in social media marketing has allowed them to work with prominent brands, creating engaging content and campaigns that have significantly increased online engagement and sales. For students looking to explore other options, business universities in Colorado may also be worth considering, as they offer a range of marketing programs with various specializations.

How do you choose the best Online Marketing degree program in Columbia, MO ?

When selecting an online marketing degree program in Columbia, MO, it is crucial to consider several key factors to ensure a comprehensive education that meets individual career goals. A program's curriculum, for instance, should provide a thorough understanding of marketing principles, including digital marketing, consumer behavior, and marketing research. As a marketing professional, I have seen numerous graduates from universities such as the University of Missouri, who have emphasized the importance of a well-structured curriculum in their online marketing degree programs. For example, some graduates have reported that their program's emphasis on digital marketing has enabled them to excel in their careers, with one graduate noting that "the program's focus on digital marketing has been instrumental in my success, as I was able to apply the skills I learned to real-world scenarios."

Key factors to consider when choosing an online marketing degree program in Columbia, MO include:

  • Accreditation, which ensures that the program meets certain standards of quality and can provide students with a reputable degree
  • Flexibility, as online students often need to balance their studies with work and other responsibilities
  • Cost, including tuition fees and any additional expenses, with some programs offering completion in as little as 16 months at an average total cost of around $32,000
  • Financial aid options, such as scholarships and grants, with many students receiving financial assistance, and some programs reporting that up to 95% of students receive financial aid
  • Reputation of the institution and the program's ranking, as a well-regarded program can provide a competitive edge in the job market
  • Faculty expertise and connections with local businesses and industries, which can provide valuable networking opportunities and potential job placements

It is also essential to consider the program's emphasis on both hard and soft skills, as digital marketing jobadvertisements often require knowledge of foreign languages and software, as well as skills such as communication, teamwork, and problem-solving. As one graduate from Columbia College noted, "the program's focus on both hard and soft skills has been invaluable in my career, as I have been able to apply my knowledge of digital marketing tools and techniques to real-world scenarios, while also effectively communicating with clients and colleagues." Students looking for online marketing degree programs in Missouri should research thoroughly to find a program that aligns with their career goals.

For those interested in pursuing a graduate degree, it may be helpful to explore options for a quick completion MBA online, such as quick completion MBA online, which can provide advanced knowledge and skills in a shorter amount of time. By considering these factors and choosing a program that aligns with their career goals, students can set themselves up for success in the competitive field of online marketing.

Ultimately, choosing the best marketing bachelor's degrees in Columbia MO requires careful consideration of several key factors, including curriculum, accreditation, flexibility, and cost. By researching and evaluating these factors, students can find a program that provides a comprehensive education and prepares them for success in their careers.

What career paths are available For Online Marketing graduates in Columbia, MO ?

Graduates of Marketing degree programs in Columbia, MO can pursue a diverse range of career paths, thanks to the versatile skill set they acquire during their studies. The field of marketing is applicable to almost every industry, including business, technology, and education, making it an attractive option for those looking to work in various sectors. Some of the career paths available to graduates of Marketing programs in Columbia, MO include marketing management, where they can lead marketing teams and oversee the planning and execution of marketing plans, digital marketing, focusing on areas such as social media management, search engine optimization, and e-commerce marketing, advertising and public relations, where they can work on creating and implementing advertising campaigns and managing an organization's public image, market research and analysis, where graduates can help businesses make informed decisions based on data and consumer behavior, and sales and business development, where graduates can use their marketing skills to promote products and services and build relationships with clients. Many of these graduates go on to secure marketing jobs in Columbia Missouri, where they can apply their skills and knowledge in a variety of industries.

According to the US Bureau of Labor Statistics, the median annual salary for advertising, promotions, and marketing managers in the US is $138,730, and the industry is expected to grow at an average rate of 6 percent between 2022 and 2032. This growth rate indicates a strong demand for skilled marketing professionals, making a Marketing degree a valuable asset for those looking to pursue a career in this field. As one graduate from the University of Missouri recalled, "I was able to land a job in digital marketing right after graduation, and within a few years, I was leading a team of marketers and overseeing the execution of marketing plans for a major brand." Another graduate from Columbia College noted, "Istarted out in an entry-level marketing position, but with experience and continuous learning, I was able to move into a senior-level role, earning an average annual salary of $131,125, which is significantly higher than the average salary of $47,409 for entry-level marketing professionals and $75,557 for mid-career professionals." These examples illustrate the career advancement opportunities available to graduates of Marketing programs in Columbia, MO, and the potential for significant salary growth as they progress in their careers, which can lead to various online marketing careers in Missouri.

For those interested in exploring other career paths, healthcare operations management MBA jobs may also be a viable option, as it combines business and healthcare knowledge to manage healthcare operations effectively. However, for those passionate about marketing, the career paths and opportunities available in Columbia, MO make it an attractive location to start and grow a marketing career.

What career paths are available For  Online  Marketing  graduates in Columbia, MO ?

Other Things You Should Know

How can Online Marketing students in Columbia, MO maximize their learning experience?

To maximize their learning experience, online marketing students in Columbia, MO can engage in a variety of activities that foster academic excellence and professional growth. For instance, they can leverage the flexibility of online programs to balance coursework with internships or part-time jobs, allowing them to apply theoretical concepts to real-world scenarios. According to a survey by the National Center for Education Statistics, students who participate in internships or cooperative education programs tend to have higher graduation rates and better job prospects after graduation.

Online marketing students in Columbia, MO can also benefit from seeking feedback from instructors and peers, which plays a crucial role in the learning process. By actively soliciting and incorporating feedback, students can refine their understanding of key marketing concepts, such as market research, brand management, and digital marketing analytics. For example, the University of Missouri, a prominent institution in Columbia, MO, offers online marketing courses that emphasize the importance of feedback and collaboration in the learning process.

Some key strategies for maximizing the learning experience as an online marketing student in Columbia, MO include:

  • Actively participating in online discussions and forums to engage with instructors and peers, and to stay updated on the latest marketing trends and best practices, with 77% of online students reporting that online discussions help them develop critical thinking and problem-solving skills.
  • Utilizing local resources, such as the Columbia Chamber of Commerce, to network with marketing professionals and stay informed about job opportunities and industry events, with many online programs offering career services and job placement support.
  • Pursuing specializations or certifications in areas like digital marketing, marketing analytics, or social media marketing to enhance career prospects and earning potential, with theBureau of Labor Statistics reporting that marketing managers with specialized skills can earn up to 25% more than those without.
  • Staying current with industry developments and advancements by attending webinars, workshops, and conferences, such as the annual Marketing Summit hosted by the American Marketing Association, which features keynote speakers and panel discussions on topics like marketing automation and customer experience.
  • Developing a personal project or portfolio that showcases marketing skills and creativity, with 90% of employers reporting that a portfolio is an important factor in hiring decisions, and many online programs offering guidance and support for portfolio development.
How to prepare For the job market after completing a Online Marketing degree in Columbia, MO ?

As a professor who has mentored numerous students in the field of marketing, I can attest that completing an online marketing degree in Columbia, MO is just the first step towards a successful career. To prepare for the job market, it's essential to consider the evolving landscape of marketing, where digital transformation and data-driven decision-making are becoming increasingly important. According to a report by the Bureau of Labor Statistics, employment of marketing managers in Missouri is projected to grow 10% from 2020 to 2030, which is faster than the national average.

To increase their chances of success, online marketing degree holders in Columbia, MO should focus on developing a range of skills, including:

  • Data analysis and interpretation, as companies like IBM and Microsoft, with a presence in Columbia, MO, are looking for professionals who can collect and analyze large data sets to inform marketing strategies
  • Digital marketing expertise, including social media marketing, search engine optimization, and pay-per-click advertising, which are in high demand in the local job market, with companies like Veterans United Home Loans and Shelter Insurance, headquartered in Columbia, MO, seeking professionals with these skills
  • Creativity and problem-solving, as marketing professionals need to develop innovative solutions to complex problems, such as creating effective marketing campaigns that resonate with local audiences in Columbia, MO
  • Communication and collaboration, as marketing teams often work closely with other departments, such as sales and product development, to achieve business objectives, and online marketing degree holders should be prepared to work with cross-functional teams in companies like Huber & Associates, a marketing agency based in Columbia, MO

Additionally, online marketing degree holders in Columbia, MO can benefit from gaining practical experience through internships or volunteer work with local organizations, such as theColumbia Chamber of Commerce or the Missouri Tourism Commission, which can provide valuable networking opportunities and help build a professional portfolio. The University of Missouri, with its strong reputation for marketing programs, offers resources and connections that can be leveraged to gain experience and make industry connections.

Furthermore, staying up-to-date with industry trends and best practices is crucial in the fast-paced field of marketing, and online marketing degree holders in Columbia, MO can achieve this by attending conferences and workshops, such as the annual Midwest Digital Marketing Conference, or participating in online communities and forums, like the American Marketing Association's Columbia, MO chapter. By doing so, they can demonstrate their commitment to ongoing learning and professional development, making them more attractive to potential employers in the local job market.

What are the emerging niches within the Marketing field?

As the marketing landscape continues to evolve, driven by technological advancements and shifting consumer behaviors, several emerging niches are gaining prominence, offering specialized career paths for marketing professionals. In the context of online marketing degrees in Columbia, MO, it's essential to recognize these emerging areas, which can inform curriculum design and ensure graduates are equipped with relevant skills. For instance, the University of Missouri, located in Columbia, MO, offers a range of marketing courses that touch on these emerging niches, providing students with a comprehensive understanding of the field. Some of the key emerging niches within the marketing field include:

  • Digital storytelling, which leverages narrative techniques to create engaging, immersive brand experiences, with statistics indicating that 92% of consumers prefer ads that feel like stories, highlighting the potential for marketers to craft compelling brand narratives that resonate with their target audience.
  • Sustainable marketing, focusing on environmentally responsible and socially conscious practices, is becoming increasingly important, with 75% of millennials willing to pay more for products from sustainable brands, underscoring the need for marketers to prioritize eco-friendliness and social responsibility in their strategies.
  • Data-driven marketing, which utilizes advanced analytics and machine learning algorithms to optimize marketing campaigns and improve return on investment, is a rapidly growing field, with the global marketing analytics market projected to reach $4.2 billion by 2025, emphasizing the importance of data literacy and analytical skills for marketing professionals.
  • Influencer marketing, which involves partnering with social media influencers to promote products or services, is expanding, with the influencer marketing industry expected to reach $24.1 billion by 2025, highlighting the need for marketers to understand the complexities ofinfluencer relationships and how to effectively leverage them to reach target audiences.
  • Virtual and augmented reality marketing, which uses immersive technologies to create innovative brand experiences, is an emerging niche, with 71% of consumers reporting that they would be more likely to remember an ad if it used VR or AR, demonstrating the potential for these technologies to revolutionize the marketing landscape and provide new avenues for brand engagement.
  • Social media marketing, which encompasses a range of strategies for leveraging social media platforms to reach and engage with target audiences, is a critical component of modern marketing, with 70% of online adults aged 18-29 using social media to research products, underscoring the importance of social media literacy and strategic thinking for marketing professionals.
What are the top skills employers look For in Marketing degree graduates in Columbia, MO ?

In Columbia, MO, employers seeking to hire Marketing degree graduates typically look for a combination of skills that enable them to navigate the complexities of the marketing landscape. According to data from the Bureau of Labor Statistics, the demand for marketing professionals in Missouri is expected to grow 10% by 2028, outpacing the national average. As such, graduates of online Marketing degree programs, such as those offered by the University of Missouri-Columbia or Columbia College, should possess skills like:

  • Data analysis and interpretation, as marketing decisions are increasingly driven by data, and the ability to collect, analyze, and interpret large data sets is crucial for measuring campaign effectiveness and informing future marketing strategies.
  • Digital marketing expertise, including proficiency in social media marketing, search engine optimization, and pay-per-click advertising, as these channels are essential for reaching and engaging with target audiences in today's digital age.
  • Creativity and problem-solving skills, as marketing professionals must be able to think outside the box and develop innovative solutions to complex marketing challenges, such as crafting compelling brand narratives and designing effective marketing campaigns.
  • Strong communication and collaboration skills, as marketing teams often work closely with cross-functional teams, including sales, product development, and customer service, to ensure alignment and maximize impact.
  • Familiarity with marketing automation tools and technologies, such as marketing automation platforms, customer relationship management software, and content management systems, as these tools enable marketers to streamline processes, personalize customer experiences, and optimize marketing efforts.
  • Understanding of consumer behavior and market trends, as marketing professionals must be able to stay abreast of shifting consumer preferences, technological advancements, and cultural developmentsto develop effective marketing strategies that resonate with target audiences.
  • Ability to measure and optimize marketing performance, using metrics such as return on investment, customer acquisition cost, and customer lifetime value, to continually refine and improve marketing efforts.

See What Experts Have To Say About Studying Marketing

Read our interview with Marketing experts

Sonya A. Grier, Ph.D.

Sonya A. Grier, Ph.D.

Marketing Expert

Professor, Department of Marketing

American University

John R. Meindl

John R. Meindl

Marketing Expert

Adjunct Assistant Professor of Marketing

Hofstra University

Aidin Namin, Ph.D.

Aidin Namin, Ph.D.

Marketing Expert

Associate Professor of Marketing Analytics

Loyola Marymount University

Do you have any feedback for this article?

Related articles

Marketing Careers: 2026 Guide to Career Paths, Options & Salary thumbnail
Careers SEP 15, 2025

Marketing Careers: 2026 Guide to Career Paths, Options & Salary

by Imed Bouchrika, Phd
What Can You Do With A Communications Degree: Requirements & Career Prospects for 2026 thumbnail
Public Relations Degree Guide: 2026 Costs, Requirements & Job Opportunities thumbnail
Best Online Master’s in Digital Marketing Programs for 2026 thumbnail
Degrees SEP 15, 2025

Best Online Master’s in Digital Marketing Programs for 2026

by Imed Bouchrika, Phd
Journalism Degree Guide: 2026 Costs, Requirements & Job Opportunities thumbnail
Degrees SEP 15, 2025

Journalism Degree Guide: 2026 Costs, Requirements & Job Opportunities

by Imed Bouchrika, Phd
Best Online Master’s Degree in Public Relations for 2026 thumbnail
Degrees SEP 15, 2025

Best Online Master’s Degree in Public Relations for 2026

by Imed Bouchrika, Phd