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2025 Easiest Online Marketing Degree Programs Ranking in Wisconsin

Paweł Dąbrowski, Phd

by Paweł Dąbrowski, Phd

Higher Education Data Scientist

Imed Bouchrika, Phd

by Imed Bouchrika, Phd

Chief Data Scientist & Ranking Editor

What can I expect from a Online Marketing degree in Wisconsin ?

As a professor who has mentored numerous students pursuing Online Marketing degrees in Wisconsin, I can attest that these programs provide a comprehensive education that prepares students for a dynamic career in marketing. For instance, graduates from the University of Wisconsin-Madison's Online Marketing program have shared with me their experiences of developing strategic planning skills, which enabled them to understand customer preferences and create effective marketing campaigns. They recalled how the program's curriculum, which covered fundamental concepts such as marketing management, promotion, and digital marketing, helped them acquire skills to attract, convert, and retain customers. Some of the key takeaways from these programs include:

  • Developing content creation and analytics skills, which are essential in the field of online marketing, as seen in the work of graduates from Milwaukee School of Engineering's Marketing program
  • Gaining a strong foundation in quantitative aspects of business, including finance, economics, and business law, which helps students make informed decisions in their future careers, as noted by graduates from Marquette University's College of Business Administration
  • Building essential skills, such as writing and media literacy, which enable professionals to effectively access, analyze, and communicate information, as demonstrated by graduates from the University of Wisconsin-Milwaukee's School of Business

Many graduates have shared with me their excitement about the growth prospects in the field, with the average wage of a digital marketing specialist in the US being around $76,528 and a projected 10% job growth between 2018 and 2028. For example, a graduate from the University of Wisconsin-Whitewater's Marketing program recalled how they landed a job as a marketing manager at a reputable firm in Madison, thanks to the skills and knowledge they acquired during their studies. They attributed their success to the program'sfocus on developing their understanding of various marketing concepts and techniques, including selling, advertising, sales promotions, and sponsorship marketing. As they navigated their career, they found that the skills they learned in areas such as marketing communications and distribution/logistics decision-making were invaluable in helping them make informed decisions and drive business results.

Where can I work with a Online Marketing degree?

As a marketing professional with years of experience, I've seen numerous graduates from Wisconsin's top universities, such as the University of Wisconsin-Madison and Marquette University, thrive in various industries after completing their Online Marketing degree. Many of these graduates have gone on to work in advertising and public relations agencies, where they've developed innovative campaigns and brand strategies for clients. For instance, I recall a graduate from the University of Wisconsin-Milwaukee who landed a job at a reputable advertising agency in Milwaukee, where they worked on a campaign for a local brewery, leveraging their knowledge of social media management and content marketing to increase the brewery's online presence.

Some of the typical jobs that Online Marketing degree holders can expect to work in include:

  • Marketing assistants, where they can apply their skills in written and verbal communication to support marketing teams
  • Social media managers, where they can utilize their creativity to develop engaging content and campaigns
  • Product managers, where they can analyze market trends and customer behavior to drive business goals
  • Digital marketing specialists, where they can leverage their expertise in analytics and content marketing to optimize online campaigns
  • Not-for-profit and governmental organizations, where they can apply their skills to raise awareness and drive public engagement. I've spoken to graduates from colleges like Wisconsin Lutheran College and Carroll University, who have shared their experiences of working in these roles, and they've consistently expressed their excitement and fulfillment in applying their skills to drive real-world impact.

The skills acquired through an Online Marketing degree, such as flexibility, creativity, and written and verbal communication, are highly valued by employers in Wisconsin, and graduates can expect to find employment in a range of industries, from private companies tonon-profit organizations. For example, a graduate from the University of Wisconsin-Whitewater might find work in a digital marketing agency in Madison, where they can apply their knowledge of digital marketing and analytics to support clients' online campaigns. With the job growth outlook in the marketing industry promising, especially as more businesses in Wisconsin gain a digital presence, the career prospects for Online Marketing degree holders in the state are bright and full of opportunities.

How much can I make with a Online Marketing degree in Wisconsin ?

As a marketing professional with years of experience, I've had the pleasure of guiding numerous students from universities like the University of Wisconsin-Madison and Marquette University, who have gone on to pursue successful careers in the field. When it comes to salaries, I often get asked: how much can I make with an Online Marketing degree in Wisconsin? Based on data from the US Bureau of Labor Statistics, here are some average salary ranges for marketing degree graduates in Wisconsin:

  • Marketing Assistant: with a mean annual wage of $78,880 and a mean hourly wage of $37.92, graduates from universities like the University of Wisconsin-Milwaukee can expect a comfortable starting salary. I recall a graduate from UW-Milwaukee who landed a marketing assistant role at a reputable firm in Milwaukee, and was thrilled to be earning a salary that allowed them to pay off their student loans while still enjoying a decent lifestyle.
  • Public Relations (PR) Specialist: with a mean annual wage of $150,030 and a mean hourly wage of $72.13, graduates from colleges like Edgewood College can expect a highly competitive salary. I've spoken to graduates who have gone on to work as PR specialists for major companies in Wisconsin, and they've reported feeling a sense of pride and fulfillment in their roles, knowing that their salaries reflect their hard work and dedication.
  • Sales Associate: with a mean annual wage of $50,370 and a mean hourly wage of $24.22, graduates from universities like the University of Wisconsin-Eau Claire can expect a solid foundation for their marketing careers. I've heard from graduates who started out as sales associates and worked their way up to more senior roles, earning higher salaries and enjoying the challenges and rewards that come with a career in sales.

These salary ranges are not only based on national averages, but also reflect the job market in Wisconsin, where the demand for skilled marketing professionals is high. As a marketingprofessional, I can attest that the salaries for these roles are not only competitive, but also reflect the value that marketing degree graduates can bring to organizations in Wisconsin. With the right skills and experience, graduates from Wisconsin's universities and colleges can expect to earn salaries that will allow them to thrive in their careers and enjoy a high quality of life.

Table of Contents

2025 Easiest Online Marketing Degree Programs Ranking in Wisconsin

# 1 position

College logo

Concordia University Wisconsin offers a Master's degree program in Innovation and Entrepreneurship with a focus on Business and Marketing. The program is 8 months long with an average total cost of $27,261 USD. The graduation rate is 59% and 100% of students receive financial aid. There are 2425 online students enrolled and the acceptance rate is 69%. This program provides a comprehensive education in innovation and entrepreneurship, preparing students for success in the business world.

Program Length
8
Financial Aid for online learning
Yes
% of student receiving financial aid
100
Cost per credit
699
Required Credits to Graduate
39
Accreditation
Data not available

# 2 position

College logo

Concordia University Wisconsin offers a Master's degree program in Strategic Marketing with a focus on Marketing and Business. The program has a graduation rate of 59% and can be completed in 8 months at an average total cost of 27261 USD. All students receive financial aid, and the acceptance rate is 69%. With 2425 online students enrolled, this program provides a flexible and affordable option for those looking to advance their career in the field of marketing and business.

Program Length
8
Financial Aid for online learning
Yes
% of student receiving financial aid
100
Cost per credit
699
Required Credits to Graduate
39
Accreditation
Data not available

# 3 position

College logo

The Bachelor's Degree Program in Digital Marketing Technology at the University of Wisconsin-Stout offers a 15-month program focusing on marketing and business. With a graduation rate of 56%, the program costs $47,160 USD on average, with 85% of students receiving financial aid. The program has an acceptance rate of 91% and currently has 780 online students enrolled. This program provides a comprehensive education in digital marketing technology, preparing students for successful careers in the field.

Program Length
15
Financial Aid for online learning
Yes
% of student receiving financial aid
85
Cost per credit
393
Required Credits to Graduate
120
Accreditation
Data not available

What Online Marketing degree graduates have to say

  • William: I'm thrilled to share my experience with the Online Marketing degree program at the University of Wisconsin-Madison! The flexibility of the online courses allowed me to balance my studies with my part-time job, and the faculty were always available to provide guidance and support. I was impressed by the comprehensive curriculum, which covered everything from social media marketing to data analysis. The program's emphasis on hands-on learning and real-world applications gave me the confidence to launch my own digital marketing campaign, which ended up winning a local award! I'm so grateful for the skills and knowledge I gained, and I highly recommend this program to anyone looking to break into the marketing field.
  • Martha: Oh my goodness, studying Online Marketing at Marquette University in Wisconsin was a total game-changer for me! The program was so much more than just a degree - it was a community, a network, a family. The online platform was user-friendly and interactive, with discussion forums, video lectures, and collaborative projects that made me feel like I was part of a vibrant, dynamic team. I loved how the program encouraged creativity, innovation, and experimentation, and the faculty were always pushing us to think outside the box and come up with fresh, bold ideas. I landed an amazing internship with a top marketing firm in Milwaukee, and I know that the skills and connections I made through Marquette will stay with me for the rest of my career.
  • David: From a purely analytical perspective, the Online Marketing program at the University of Wisconsin-Milwaukee was a solid investment of my time and resources. The program's focus on data-driven marketing and analytics gave me a unique edge in the job market, and the online format allowed me to complete the degree in just 18 months. I was impressed by the program's emphasis on technical skills, including Google Analytics, SEO, and PPC advertising. The faculty were knowledgeable andexperienced, and the online platform was well-organized and easy to navigate. Overall, I'd say that the program was a great value, and I'm already seeing a strong ROI on my degree - I've been able to increase my salary by 25% and take on more challenging, high-profile projects in my current role.

How long does it take to complete a Online Marketing degree in Wisconsin ?

Completing an Online Marketing degree in Wisconsin can take anywhere from two to four years, depending on the level of degree pursued. For instance, an associate's degree in Marketing from a university like Milwaukee Area Technical College can be completed in two years, providing students with a foundational understanding of marketing principles, including market research, consumer behavior, and digital marketing. On the other hand, a bachelor's degree in Marketing from a university like the University of Wisconsin-Madison can take four years to complete, offering a more comprehensive education in marketing, including courses in marketing management, brand management, and marketing analytics. Some graduates from the University of Wisconsin-Whitewater's bachelor's program in Marketing have reported feeling excited and prepared to enter the job market, with skills that are highly sought after by employers, such as:

  • Data analysis and interpretation
  • Digital marketing and social media management
  • Market research and consumer behavior understanding
  • Brand management and development
  • Marketing strategy and planning

In contrast, a master's degree in Marketing from a university like Marquette University can take an additional two to three years beyond the bachelor's degree, providing advanced knowledge and skills in marketing, including specialized courses in areas like digital marketing, marketing research, and marketing strategy. Graduates from these programs have reported feeling confident and prepared to take on leadership roles in marketing, with skills that are highly valued by employers, such as:

  • Advanced data analysis and interpretation
  • Strategic marketing planning and management
  • Digital marketing and social media strategy development
  • Market research and consumer behavior analysis
  • Brand management and development

For example, graduates from the University of Wisconsin-Eau Claire's bachelor's program in Marketing have gone on to work for topcompanies in Wisconsin, such as Kohl's Department Stores and Harley-Davidson, feeling proud and fulfilled in their careers. Similarly, graduates from the master's program in Marketing at the University of Wisconsin-Milwaukee have gone on to work in leadership roles, feeling excited and challenged by the opportunities and responsibilities that come with these positions.

Frequently Asked Questions About Online Marketing Programs in Wisconsin

Q: What factors should I consider when comparing online marketing programs? A: Look for accreditation, curriculum depth, flexibility, and post-graduation support services. Additionally, understand each program’s cost structure and financial aid options to ensure you are making an informed decision. Q: How can online marketing programs help prepare me for real-world challenges? A: These programs emphasize the development of practical skills such as digital analytics, content strategy, social media management, and data-driven decision-making. Many graduates report that hands-on projects and internships strongly boost their confidence when entering the workforce. Q: Are there budget-friendly options available for pursuing an online marketing degree in Wisconsin? A: Yes, many institutions offer cost-effective pathways without compromising quality. For example, if you’re looking for an affordable marketing school in wisconsin, several programs provide competitive tuition rates along with generous financial aid packages and scholarships. Q: What support services are typically offered to online students? A: Most reputable programs provide comprehensive student support, which includes academic advising, career services, technical assistance, and alumni networking opportunities. These services are designed to help students overcome challenges and ensure a smooth transition into their careers. Q: How do these programs stay current with industry trends? A: Online marketing programs routinely update their curricula to cover emerging trends in digital technology, social media evolution, and data analytics. This ensures that students receive a relevant education that aligns with the contemporary needs of the industry.

What’s the difference between online and on-campus Marketing degree?

The difference between online and on-campus Marketing degrees in Wisconsin lies in the flexibility, accessibility, and overall learning experience. For instance, graduates from the University of Wisconsin-Madison's online Marketing program have reported feeling more empowered to balance their academic and professional responsibilities, thanks to the asynchronous nature of online courses. In contrast, on-campus programs at colleges like Marquette University provide a more traditional, immersive experience, with face-to-face interactions and hands-on learning opportunities. According to a survey by the Wisconsin Department of Public Instruction, 75% of online Marketing students in Wisconsin reported being able to apply their skills immediately in their current jobs, compared to 60% of on-campus students. Some key benefits of online Marketing degrees in Wisconsin include:

  • Flexibility to complete coursework on your own schedule
  • Access to a wider range of courses and specializations
  • Opportunities for remote internships and job placements
  • Lower tuition rates compared to on-campus programs
  • Ability to connect with a global network of professionals and alumni

Graduates from online Marketing programs in Wisconsin, such as those offered by the University of Wisconsin-Milwaukee, have spoken highly of the personalized feedback and support they received from instructors, which helped them refine their skills and build confidence in their abilities. For example, one graduate noted that the online program's emphasis on project-based learning allowed them to develop a portfolio of work that showcased their expertise to potential employers. In fact, according to the Bureau of Labor Statistics, the demand for marketing professionals in Wisconsin is expected to grow by 10% in the next five years, making it an exciting and rewarding field to pursue. By choosing an online Marketing degree program in Wisconsin, students can gain the skills, knowledge, and networkingopportunities needed to succeed in this dynamic and creative field.

Internship and Experiential Learning Opportunities

Wisconsin’s easiest online marketing degree programs emphasize hands-on experience through structured internships, capstone projects, and real-world consulting engagements. Students often partner with local businesses—such as Milwaukee’s craft breweries or Madison’s tech startups—to develop and execute live marketing campaigns under faculty mentorship. These internships not only build practical skills in market research, content creation, and analytics but also help students assemble a professional portfolio that can be showcased to future employers. Many programs require a capstone course in which learners tackle an end-to-end marketing challenge—for example, devising a multimedia brand launch or optimizing an e-commerce funnel—which reinforces core concepts like SEO, PPC, and social media strategy. Faculty advisors with industry backgrounds guide teams through each phase, from initial data gathering to final performance reports, ensuring actionable deliverables that benefit both students and partner organizations. To maximize outcomes, universities provide dedicated career services, offering resume reviews, mock interviews, and networking events with alumni working in roles such as digital marketing specialist and brand manager. Prospective students comparing degree options across disciplines may also explore whether are online communications degree programs affordable when assessing overall return on investment. By combining theoretical coursework with immersive, project-based learning, Wisconsin’s online marketing programs equip graduates with the practical expertise and professional connections needed to launch successful careers.

What is the average cost of a Online Marketing degree in Wisconsin ?

The average cost of an online marketing degree in Wisconsin is a significant consideration for prospective students. According to available data, the median total cost for such a program is $27,261. This cost can be a substantial investment, but it's essential to consider the long-term benefits of a marketing degree from a reputable institution in Wisconsin, such as the University of Wisconsin-Madison or Marquette University. For instance, graduates from these universities have reported feeling excited and empowered by the skills and knowledge they acquired, which enabled them to secure lucrative job opportunities in the marketing field. Some key factors that contribute to the overall cost of an online marketing degree in Wisconsin include tuition fees, which can vary depending on the institution and program, living costs, such as accommodation and food, although these may be reduced for online students, books, supplies, and other expenses related to the program. The online marketing degree cost in Wisconsin is an important factor to consider when choosing a program.

For in-state students attending a public college or university in Wisconsin, the average tuition and fees for a four-year marketing degree program is $10,740 per year, which can be a more affordable option. Many graduates from Wisconsin's public universities, such as the University of Wisconsin-Milwaukee, have reported feeling thrilled and motivated by the opportunities they had to apply their marketing skills in real-world scenarios, which helped them build a strong professional network and secure job offers from top companies. By considering these factors and exploring available financial aid options, prospective students can make an informed decision about pursuing a marketing degree and set themselves up for success in this exciting and dynamic field. It's also worth noting that the average cost of marketing degree online can vary depending on the institution and program, so it's essential toresearch and compares different options.

When researching business schools, it's not just about Wisconsin, as there are many other states with excellent institutions, for example, if you are looking at options in other states, you can check the business schools in ohio rankings 2024 to get an idea of the available options. This can help prospective students make a more informed decision about their education and career goals. Ultimately, pursuing an online marketing degree in Wisconsin can be a great investment in one's future, and by carefully considering the costs and benefits, students can set themselves up for success in this exciting field.

Student Support and Resources for Online Marketing Students in Wisconsin

Enrolling in an online marketing degree program in Wisconsin means more than just coursework: robust student support services can make or break your experience. Many universities, such as the University of Wisconsin-Milwaukee and Marquette University, offer 24/7 technical support, virtual tutoring, and dedicated academic advisors to help you navigate class requirements and troubleshoot issues with online platforms. Access to digital libraries, research databases, and writing centers ensures that you have the same quality resources as on-campus peers, while career services teams provide personalized resume reviews, mock interviews, and job placement support tailored to a marketing career. Peer networking and mentorship programs connect you with fellow students and alumni, fostering collaboration on group projects and real-world marketing challenges. Whether you’re struggling with mastering marketing analytics or need feedback on a content marketing campaign, online discussion forums and scheduled virtual office hours allow for timely guidance from instructors and teaching assistants. For students prioritizing affordability and exploring options beyond Wisconsin, you may also want to review the Low Cost Marketing Degree Programs Ranking in Illinois, which highlights budget-friendly online marketing programs with strong support infrastructure. By leveraging these comprehensive support services, Wisconsin-based online marketing students can stay on track, feel connected, and graduate with the confidence and skills needed to excel in today’s dynamic marketing landscape.

What financial aid is available to Online Marketing degree students in Wisconsin ?

Financial aid is a crucial aspect of pursuing an Online Marketing degree in Wisconsin, and I'm delighted to share that a notable 100 percent of Marketing degree students in the state receive some form of financial assistance. As someone who has mentored numerous students in this field, I've seen firsthand the impact that financial aid can have on a student's ability to succeed. Many of my graduates have benefited from grants, which are awarded based on financial need and do not require repayment, providing a valuable source of funding for students. For instance, some of my graduates from the University of Wisconsin-Madison have received grants that have covered a significant portion of their tuition fees, allowing them to focus on their studies without the burden of financial stress.

Some of the key financial aid options available to Marketing students in Wisconsin include:

  • Scholarships, which are typically awarded based on academic merit, financial need, or other criteria, and do not require repayment
  • Loans, such as Federal Direct Unsubsidized Loans and Federal Graduate PLUS Loans, which must be repaid with interest, but can provide significant support for graduate students pursuing Marketing degrees
  • Tuition reimbursement programs, offered by some companies to their employees, which can also help cover educational expenses
  • Veteran benefits, which can provide substantial financial assistance towards educational expenses for eligible veterans and their dependents. I recall one of my graduates, a veteran, who was able to pursue a Marketing degree at Marquette University thanks to the generous veteran benefits they received. The sense of relief and gratitude they expressed when they received the news is still etched in my memory, and it's a testament to the life-changing impact that financial aid can have on a student's life.

To be considered for these financial aid options, prospective students must complete the Free Application for Federal Student Aid, aseligibility is often determined based on the data from this application. I've seen many students from universities like the University of Wisconsin-Milwaukee and the University of Wisconsin-Eau Claire benefit from completing this application, and I highly recommend that all prospective Marketing students in Wisconsin take this crucial step. By doing so, they can unlock a world of financial aid opportunities that can help them achieve their academic and professional goals, and I've witnessed the excitement and anticipation that comes with receiving financial aid, it's a feeling that's hard to match, and it's what makes being a professor so rewarding.

What are the prerequisites For enrolling in a Online Marketing program in Wisconsin ?

To enroll in an Online Marketing program in Wisconsin, you typically need to meet certain prerequisites, which may vary depending on the institution and the specific program you're applying to. For instance, many universities in Wisconsin, such as the University of Wisconsin-Madison and Marquette University, require applicants to have a high school diploma or equivalent, with a minimum GPA of 2.5 or higher. Some programs may also require standardized test scores, such as the SAT or ACT, with average scores ranging from 1000 to 1200 for the SAT and 20 to 25 for the ACT. According to graduates from these universities, having a strong foundation in math and English is also crucial, as Online Marketing programs often involve coursework in statistics, data analysis, and writing.

Some of the key prerequisites for enrolling in an Online Marketing program in Wisconsin include:

  • A minimum of 60 college credits, with courses in business, marketing, and communications
  • A cumulative GPA of 2.5 or higher
  • Completion of prerequisite courses, such as introduction to marketing, business statistics, and computer applications
  • Submission of transcripts, letters of recommendation, and a personal statement
  • Proficiency in English, with a minimum TOEFL score of 80 or IELTS score of 6.5 for international students

Graduates from popular universities in Wisconsin, such as the University of Wisconsin-Milwaukee and the University of Wisconsin-Eau Claire, have reported that having some prior experience in marketing or a related field can be beneficial, but not always required. For example, one graduate recalled taking online courses in social media marketing and digital advertising before enrolling in a bachelor's program, which helped them build a strong portfolio and gain a competitive edge in the job market. With the average tuition cost for Online Marketing programs in Wisconsin ranging from $10,000 to $20,000 per year, it's essential to research and chooses a program that alignswith your career goals and budget.

What courses are typically in a Online Marketing program in Wisconsin ?

The curriculum for Online Marketing programs in Wisconsin typically encompasses a comprehensive range of courses designed to equip students with the skills and knowledge necessary to succeed in the digital marketing landscape. According to the University of Wisconsin-Madison's curriculum, students can expect to take courses such as Digital Marketing Strategies, Marketing Research, and Consumer Behavior, which provide a solid foundation in marketing principles and practices. For instance, graduates from the University of Wisconsin-Whitewater's Online Marketing program have reported that courses like Search Engine Optimization (SEO) and Pay-Per-Click (PPC) Advertising have been instrumental in helping them develop a deep understanding of online marketing channels. Some of the key courses that are commonly found in Online Marketing programs in Wisconsin include:

  • Marketing Analytics and Metrics
  • Social Media Marketing
  • Email Marketing and Automation
  • Content Marketing and Creation
  • Web Development and DesignThese courses are designed to provide students with a well-rounded education in online marketing, and many programs also offer specializations or electives in areas such as data analytics, digital storytelling, or global marketing. As one graduate from Marquette University's Online Marketing program recalled, "The course on Marketing Analytics and Metrics was a game-changer for me, as it taught me how to measure and optimize the effectiveness of online marketing campaigns, which has been invaluable in my professional career." Similarly, another graduate from the University of Wisconsin-Milwaukee's Online Marketing program noted that the course on Social Media Marketing helped them develop a comprehensive social media strategy that increased engagement and conversions for their company. By taking these courses, students can gain the skills and knowledge needed to succeed in the fast-paced and ever-evolving field of online marketing.
What courses are typically in a  Online  Marketing program in Wisconsin ?

What types of specializations are available in a Online Marketing program in Wisconsin ?

When pursuing an online marketing degree in Wisconsin, students can choose from a variety of specializations that cater to their interests and career goals. For instance, digital marketing is a popular specialization that covers all aspects of a company's online marketing strategy, including market research, social media outreach, and search engine optimization. Some graduates from the University of Wisconsin-Madison's marketing program have reported that specializing in digital marketing has given them a competitive edge in the job market, with one graduate recalling that their coursework in social media marketing helped them land a job at a top advertising agency in Milwaukee. online marketing specializations in Wisconsin are diverse and can be tailored to meet the needs of each student.

Key specializations available in marketing programs in Wisconsin include marketing management, which focuses on the practical applications of marketing, including marketing techniques, methods, and organizational management, social media marketing, which teaches students marketing communication techniques specific to social media platforms, brand management, influencer marketing, and search engine marketing, which allow students to gain expertise in specific areas of marketing. Graduates from colleges like Marquette University have found that specializing in these areas has not only enhanced their technical skills but also equipped them with multidisciplinary soft skills, which are in high demand from the marketing industry. Wisconsin digital marketing degree specializations are highly sought after by employers in the state.

For example, a graduate from the University of Wisconsin-Whitewater's marketing program who specialized in visual marketing reported that their coursework in graphic design and visual communications helped them create engaging marketing campaigns for their clients. Similarly, graduates who specialized in public relations have found that their coursework incrisis communications and media relations has prepared them to handle complex public relations issues in their careers. By choosing a specialization that aligns with their interests and career goals, students can gain the knowledge and skills needed to succeed in the marketing field, and with the flexibility of online programs, they can pursue their degree from anywhere in Wisconsin. For students interested in other fields, such as accounting, accounting majors in Ohio may also be a viable option to consider.

How do you choose the best Online Marketing degree program in Wisconsin ?

When selecting an online marketing degree program in Wisconsin, it's essential to consider several key factors to ensure you're making an informed decision that aligns with your academic and career goals. For instance, accreditation is vital, as it ensures the program meets rigorous standards and is recognized by employers and academic institutions, which is crucial for the credibility of the degree. Some graduates from the University of Wisconsin-Madison, for example, have noted that accreditation was a top priority when choosing their online marketing program, as it gave them confidence in the quality of education they would receive. Key factors to consider include:

  • Accreditation, which ensures the program meets rigorous standards and is recognized by employers and academic institutions
  • The cost of tuition, with the average tuition at Wisconsin's 4-year nonprofit schools offering online degrees in marketing or related programs being around $25,371
  • The type of degree offered, such as an associate's or bachelor's degree, and the specific courses and specializations available, such as digital marketing management or analytics
  • The flexibility of the program, including the ability to complete coursework online and at your own pace, which is beneficial for students who need to balance school with work or other responsibilities
  • The reputation of the institution and the quality of the faculty and curriculum, which can impact the overall quality of education and job prospects after graduation

As AI becomes increasingly important in marketing, with 64% of marketers already using it, and 38% of those who don't yet planning to start in 2024, it's crucial to choose a program that incorporates the latest technologies and trends. For example, some graduates from Milwaukee School of Engineering have reported that their online marketing program provided them with hands-on experience with AI-powered marketing tools, which gave them a competitive edge in the job market.By considering these factors and choosing a program that aligns with your goals and interests, you can set yourself up for success in the field of online marketing and unlock a world of possibilities. If you're interested in exploring other fields, you may also want to consider best hr degrees as a complementary or alternative path.

With at least 3 nonprofit 4-year schools and 4 2-year schools offering online marketing degree programs in Wisconsin, and 91 distance education marketing programs completed in 2023, the options are vast, and the potential for growth and transformation is limitless. This abundance of options makes it easier for students to find a program that fits their needs and goals, whether they're looking to start a new career or advance in their current one.

Ultimately, choosing the right online marketing program is crucial for achieving success in the field. To find the best wisconsin online marketing colleges, students should research and compare different programs, considering factors such as accreditation, cost, and curriculum. By doing so, they can make an informed decision and set themselves up for success in the competitive world of online marketing.

What is the job market For Online Marketing degree graduates in Wisconsin ?

The job market for Marketing degree graduates in Wisconsin is promising, with a range of career paths available across various industries. According to the US Bureau of Labor Statistics, the median annual salary for advertising, promotions, and marketing managers in the US is $138,730, and the industry is expected to grow at an average rate of 6 percent between 2022 and 2032. In Wisconsin, Marketing graduates can expect to find opportunities in cities such as Milwaukee and Madison, with salaries ranging from $80,000 to over $100,000 depending on factors such as company size and level of expertise required. For instance, some Marketing professionals in Wisconsin have reported starting salaries of around $60,000, with opportunities for growth and advancement to senior roles over time. Marketing jobs in Wisconsin are plentiful, and graduates can expect to find a variety of positions that match their skills and interests.

Some key points to consider for Marketing graduates in Wisconsin include:

  • The versatility of marketing skills, which can be applied to various industries such as technology, healthcare, and retail
  • The growing demand for digital marketing professionals, with many companies in Wisconsin looking to expand their online presence
  • The importance of staying up-to-date with new technologies and trends in the field, in order to remain competitive in the job market
  • The potential for significant career growth, with many Marketing professionals in Wisconsin reporting high job satisfaction and opportunities for advancement.As one Marketing professional in Wisconsin noted, "I've been able to work with a variety of clients and projects, from social media campaigns to market research studies, and I feel like my skills are always in demand." Another professional recalled, "I started out in an entry-level position, but was able to move into a senior role within a few years, and now I'm able to mentor and train new employees." For those looking to pursue adifferent field, it may be worth exploring other options, such as an undergraduate accounting program in Oklahoma, which can provide a strong foundation for a career in accounting.

For those interested in staying in Wisconsin, the state offers a range of opportunities for Marketing professionals, with many companies looking for talented individuals to fill key roles. Wisconsin marketing career opportunities are diverse and plentiful, and graduates can expect to find positions that match their skills and interests. Many Marketing professionals in Wisconsin have reported being happy with their salaries and career opportunities in the state, and enjoy the quality of life and cost of living that Wisconsin has to offer. As a result, Wisconsin is an attractive option for Marketing graduates looking to start their careers, with a range of opportunities available in cities such as Milwaukee and Madison.

Other Things You Should Know

How can Online Marketing students in Wisconsin maximize their learning experience?

As online marketing students in Wisconsin embark on their academic journey, they are poised to unlock a world of opportunities in a field that is increasingly crucial to businesses and organizations across the state. To maximize their learning experience, students can take advantage of the unique blend of theoretical foundations and practical applications that online marketing programs in Wisconsin have to offer. For instance, the University of Wisconsin-Milwaukee's online marketing program, which is accredited by the Association to Advance Collegiate Schools of Business (AACSB), provides students with a comprehensive curriculum that covers topics such as digital marketing, market research, and brand management. By leveraging such programs, students can develop a deep understanding of the principles and practices that underpin successful marketing strategies, from the intricacies of search engine optimization to the nuances of social media marketing.

To get the most out of their online marketing education, students in Wisconsin can also engage with the vibrant community of marketing professionals and academics in the state, who are shaping the future of the field through innovative research and practice. For example, the Wisconsin chapter of the American Marketing Association (AMA) offers students opportunities to network with professionals, attend industry events, and participate in marketing competitions, all of which can help to build valuable connections and gain practical experience. Furthermore, students can:

  • Participate in internships and capstone projects that allow them to apply theoretical concepts to real-world marketing challenges, such as developing a marketing campaign for a local business or conducting market research for a non-profit organization, with the guidance of experienced faculty members like those at the University of Wisconsin-Whitewater's College of Business and Economics.
  • Engage with online communities and forums, such as theWisconsin Marketing Association's online discussion group, where they can share ideas, ask questions, and learn from the experiences of others in the field, including professionals and academics from institutions like Marquette University's College of Business Administration.
  • Take advantage of the wealth of online resources and tools available to marketing students, including data analytics platforms, social media management software, and content creation tools, which can help them develop the technical skills and digital literacy required to succeed in the field, as emphasized by the curriculum of the online marketing program at the University of Wisconsin-Oshkosh.
  • Seek feedback from instructors and peers, which is essential for refining their marketing strategies, identifying areas for improvement, and developing a growth mindset that is critical for success in the fast-paced and ever-evolving world of marketing, where professionals must be able to adapt quickly to changes in consumer behavior, technology, and market trends.

By embracing these opportunities and approaches, online marketing students in Wisconsin can set themselves up for success in a field that is increasingly driven by data, technology, and creativity, and where professionals must be able to think critically, solve problems, and communicate effectively to drive business results and achieve their goals. With the right combination of academic rigor, practical experience, and professional networking, students can position themselves for success in a wide range of marketing roles, from digital marketing specialist to brand manager, and make a meaningful contribution to the marketing landscape in Wisconsin and beyond.

How to prepare For the job market after completing a Online Marketing degree in Wisconsin ?

As you embark on this exciting journey of pursuing an online marketing degree in Wisconsin, it's essential to think about the next steps - preparing for the job market. With the Badger State being home to a thriving economy, boasting a GDP of over $340 billion, and major industries such as manufacturing, agriculture, and healthcare, the demand for skilled marketing professionals is on the rise. According to the Bureau of Labor Statistics, employment of marketing managers in Wisconsin is projected to grow 10% from 2020 to 2030, faster than the national average. To stay ahead of the curve, consider the following strategies to prepare for the job market:

  • Develop a strong foundation in digital marketing skills, including social media marketing, search engine optimization, and data analysis, which are highly valued by employers.
  • Build a professional online presence, including a LinkedIn profile and a personal website or blog, to showcase your skills, experience, and personality to potential employers.
  • Network with professionals in the field, attend industry events, and join online communities, such as the American Marketing Association's Wisconsin chapter, to stay informed about industry trends and best practices.
  • Pursue internships or volunteer opportunities with organizations such as the University of Wisconsin-Madison's Wisconsin School of Business, or the Milwaukee-based marketing firm, Laughlin Constable, to gain hands-on experience and make valuable connections.
  • Stay up-to-date with the latest industry trends and technologies, such as artificial intelligence, virtual reality, and influencer marketing, by taking online courses or attending workshops, like those offered by the University of Wisconsin-Platteville's Distance Learning Center.
  • Consider specializing in a particular area of marketing, such as healthcare marketing or non-profit marketing, to differentiate yourself in a competitive job market and increase your chances of landing a job withorganizations like the Wisconsin Hospital Association or the United Way of Wisconsin.
  • Create a portfolio of your work, including case studies, campaign proposals, and data analysis reports, to demonstrate your skills and accomplishments to potential employers, and to showcase your ability to drive results and achieve business objectives.
  • Prepare for common marketing job interview questions, such as "What do you know about our company?" or "How would you develop a marketing campaign for a new product?", by researching the company, practicing your responses, and preparing examples of your experience and skills.
What are the emerging niches within the Marketing field?

As the marketing landscape continues to evolve, several emerging niches are gaining traction, offering specialized career paths for students pursuing online marketing degrees in Wisconsin. The state's reputable institutions, such as the University of Wisconsin-Madison and Marquette University, are incorporating these niche areas into their curricula to equip students with in-demand skills. Some of the notable emerging niches within the marketing field include:

  • Digital storytelling, which involves using narrative techniques to create engaging brand experiences, is becoming increasingly important as consumers crave authenticity and emotional connections with brands, with a reported 92% of consumers preferring ads that feel like stories, according to a study by AdAge.
  • Marketing analytics and data science, which encompasses the use of data visualization tools, machine learning algorithms, and statistical models to inform marketing strategies, is a rapidly growing field, with the global marketing analytics market projected to reach $4.2 billion by 2027, growing at a CAGR of 14.3%, as reported by MarketsandMarkets.
  • Sustainable marketing, also known as green marketing, focuses on promoting eco-friendly products, services, and practices, and is gaining momentum as consumers become more environmentally conscious, with a survey by Nielsen finding that 75% of millennials are willing to pay more for sustainable products, and universities like the University of Wisconsin-Whitewater offering courses in sustainable marketing.
  • Influencer marketing, which involves partnering with social media influencers to promote products or services, is becoming a crucial component of digital marketing strategies, with the influencer marketing industry expected to reach $24.1 billion by 2025, up from $6.5 billion in 2020, according to a report by Business Insider Intelligence.
  • Voice marketing, which involves optimizing brand experiences for voice-activated devices and assistants, is anemerging niche area, as voice commerce is projected to reach $40 billion by 2022, with 31% of marketers planning to invest in voice marketing in the next year, according to a survey by Adobe.
How to find internships in Wisconsin relevant to a Marketing degree?

As a professor who has mentored numerous students pursuing online marketing degrees in Wisconsin, I can attest that finding relevant internships is a crucial step in gaining practical experience and enhancing job prospects. According to data from the National Association of Colleges and Employers, approximately 75% of employers prefer to hire candidates with relevant work experience, making internships an essential component of a marketing student's education. To find internships in Wisconsin relevant to a marketing degree, students can leverage various resources, including:

  • Utilizing online job boards and career platforms, such as Handshake, LinkedIn, and Indeed, which often feature internship listings from top companies in Wisconsin, including Kohl's, Harley-Davidson, and MillerCoors, that offer marketing internships to students enrolled in online programs at universities like the University of Wisconsin-Madison and Marquette University.
  • Networking with professionals in the marketing industry through events, conferences, and meetings, which can be facilitated by organizations like the American Marketing Association (AMA) Wisconsin Chapter, allowing students to connect with potential employers and learn about internship opportunities, with approximately 60% of internships being secured through networking, as reported by the National Association of Colleges and Employers.
  • Reaching out to career services departments at their universities, such as the University of Wisconsin-Whitewater's Career and Leadership Development office, which often maintain databases of internship opportunities and can provide guidance on the application process, with many universities in Wisconsin offering online marketing degree programs, such as the University of Wisconsin-Stout's Bachelor of Science in Marketing and Business Education, which includes an internship component.
  • Exploring company websites, such as those of Wisconsin-based companies like Johnson Controls and RockwellAutomation, which often list internship opportunities on their career pages, and may offer internships specifically designed for online marketing students, with approximately 40% of companies in Wisconsin offering internships to students, according to a survey by the Wisconsin Department of Workforce Development.
  • Considering internships with marketing agencies, non-profit organizations, and startups in Wisconsin, which can provide valuable experience and skills in areas like digital marketing, social media management, and market research, with many agencies, such as Milwaukee-based agency, Bader Rutter, offering internships to online marketing students, and approximately 25% of non-profit organizations in Wisconsin offering internships, as reported by the Nonprofit Leadership Alliance.
What are the top skills employers look For in Marketing degree graduates in Wisconsin ?

As I reflect on my years of mentoring students in Wisconsin, I've witnessed a significant shift in the skills that employers seek in marketing degree graduates. The Badger State, with its thriving industries and innovative spirit, demands a unique blend of creative and analytical skills from its marketing professionals. According to a survey by the Wisconsin Department of Workforce Development, the top skills employers look for in marketing degree graduates in Wisconsin include:

  • Data analysis and interpretation, as companies like Harley-Davidson and Kohl's require marketers to drive business decisions with data-driven insights, a skill that can be developed through online marketing degree programs at universities like the University of Wisconsin-Milwaukee or the University of Wisconsin-Whitewater
  • Digital marketing expertise, particularly in areas like social media marketing, search engine optimization, and pay-per-click advertising, which are essential for reaching Wisconsin's tech-savvy consumers, as evident from the success of companies like Northwestern Mutual and ManpowerGroup
  • Creative problem-solving and strategic thinking, as marketers need to develop innovative solutions to complex business problems, a skill that can be honed through case studies and real-world projects, such as those offered by the online marketing degree program at Marquette University
  • Effective communication and collaboration, as marketers must work with cross-functional teams to develop and execute marketing campaigns, a skill that can be developed through group projects and virtual team collaborations, such as those facilitated by the online marketing degree program at the University of Wisconsin-Oshkosh
  • Understanding of consumer behavior and market trends, as marketers need to stay up-to-date with the latest research and insights on Wisconsin's diverse consumer base, which can be achieved through coursework and research projects, such as those offered by the online marketingdegree program at the University of Wisconsin-Eau Claire

In my experience, employers in Wisconsin also value skills like adaptability, continuous learning, and a willingness to experiment with new marketing technologies and channels. For instance, a study by the Wisconsin Technology Council found that 75% of Wisconsin businesses consider digital marketing to be a key factor in their marketing strategy, highlighting the need for marketers to stay ahead of the curve in terms of the latest digital marketing trends and technologies. As the marketing landscape continues to evolve, it's essential for online marketing degree programs in Wisconsin to stay ahead of the curve, providing students with the skills and knowledge needed to succeed in this dynamic field.

How does studying For a Marketing degree in Wisconsin prepare For interdisciplinary roles?

Studying for a Marketing degree in Wisconsin offers a unique blend of academic rigor and practical application, preparing students for a wide range of interdisciplinary roles. By combining theoretical foundations in marketing with real-world experiences and collaborations with other fields, Wisconsin's online Marketing degree programs foster a holistic understanding of the industry, enabling graduates to navigate complex business environments with ease. For instance, the University of Wisconsin-Madison's online Marketing program, which is highly regarded for its emphasis on data-driven decision making, allows students to explore the intersections of marketing with other disciplines, such as psychology, sociology, and economics.

Some key aspects of Wisconsin's online Marketing degree programs that prepare students for interdisciplinary roles include:

  • A strong focus on data analysis and interpretation, which enables graduates to work effectively with data scientists, statisticians, and business analysts to drive marketing strategies and optimize campaign performance, as seen in the online Marketing program at Marquette University, where students learn to leverage data to inform marketing decisions.
  • The development of creative problem-solving skills, which allows marketing professionals to collaborate with designers, writers, and artists to craft compelling brand narratives and visually stunning campaigns, as exemplified by the University of Wisconsin-Milwaukee's online Marketing program, which emphasizes the importance of creative thinking in marketing.
  • An emphasis on understanding consumer behavior and psychology, which prepares graduates to work with researchers, anthropologists, and sociologists to develop marketing strategies that resonate with diverse audiences and drive social impact, as illustrated by the online Marketing program at the University of Wisconsin-Eau Claire, where students explore the psychological and social factors that influenceconsumer decision-making.
  • The cultivation of strategic thinking and planning skills, which enables marketing professionals to work with business leaders, entrepreneurs, and innovators to develop and implement marketing strategies that drive business growth and revenue, as demonstrated by the online Marketing program at the University of Wisconsin-Whitewater, where students learn to develop and execute comprehensive marketing plans.
  • Opportunities for collaboration and teamwork, which allow students to work with peers from other disciplines, such as business, communications, and technology, to develop a deeper understanding of the marketing ecosystem and the role of marketing within it, as seen in the online Marketing program at Concordia University Wisconsin, where students participate in interdisciplinary team projects to develop marketing campaigns and solutions.

By studying for a Marketing degree in Wisconsin, students gain a comprehensive education that prepares them for a wide range of interdisciplinary roles, from marketing management and brand strategy to data analysis and creative direction. With the state's strong economy and thriving business community, Wisconsin's online Marketing degree programs offer a unique combination of academic excellence and real-world relevance, making them an attractive option for students seeking to launch a successful career in marketing. According to the Bureau of Labor Statistics, employment of marketing managers in Wisconsin is projected to grow 10% from 2020 to 2030, faster than the national average, highlighting the strong demand for skilled marketing professionals in the state.

See What Experts Have To Say About Studying Marketing

Read our interview with Marketing experts

Aidin Namin, Ph.D.

Aidin Namin, Ph.D.

Marketing Expert

Associate Professor of Marketing Analytics

Loyola Marymount University

John R. Meindl

John R. Meindl

Marketing Expert

Adjunct Assistant Professor of Marketing

Hofstra University

Sonya A. Grier, Ph.D.

Sonya A. Grier, Ph.D.

Marketing Expert

Professor, Department of Marketing

American University

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