2025 Easiest Online Marketing Degree Programs Ranking in Pennsylvania

What can I expect from a Online Marketing degree in Pennsylvania ?

As a professor who has mentored numerous students in Online Marketing degree programs in Pennsylvania, I can attest that students can expect a comprehensive education that prepares them for a career in the dynamic field of digital marketing. For instance, graduates from universities like the University of Pennsylvania and Carnegie Mellon University have shared with me their experiences of developing skills to leverage traditional and digital media to capture consumers' attention, which has been instrumental in their success. Some of the key aspects of the program that students can expect include:

• Developing a broad range of skills in marketing project management, marketing strategy, and marketing data analysis, which are essential for careers like social media specialist or marketing manager
• Gaining hands-on experience in creating and sharing content with the public through social media platforms to promote a positive image of a company's brand, as seen in the case of graduates from Temple University who have gone on to work for top marketing firms in Philadelphia
• Acquiring leadership skills to lead teams of marketing specialists and professionals, and provide guidance around meeting performance deadlines and key performance indicators, which is critical in today's fast-paced digital marketing landscape
• Preparing for careers in both private and public sector organizations, ranging from nonprofits to retail and commercial businesses, with the average wage of a digital marketing specialist in the US being around $76,528, indicating a promising career outlook. Many graduates from Pennsylvania colleges like Penn State University have reported feeling excited and fulfilled in their careers, with some even starting their own successful marketing agencies. The US Bureau of Labor Statistics projects a 7% growth in social media jobs from 2019 to 2029, which further reinforces the positive outlook for students pursuing an Online Marketing degree in Pennsylvania.

Where can I work with a Online Marketing degree?

With a Marketing degree from a reputable institution in Pennsylvania, such as the University of Pennsylvania or Temple University, graduates can expect to work in a diverse range of settings, including advertising and public relations agencies, consumer and financial companies, and not-for-profit organizations. For instance, a graduate from Penn State University's Marketing program recalled working on a creative campaign for a local non-profit organization, where they applied their knowledge of market research and analysis to drive public engagement. Many Marketing graduates from universities in Pennsylvania, such as Drexel University or Villanova University, have found employment in roles like marketing assistants, social media managers, and marketing managers, with average salaries ranging from $50,000 to $90,000. Some of the key industries and roles that Marketing graduates can explore include:

• Advertising and public relations agencies, where they can work on creative and strategic campaigns for a range of clients, such as a graduate from the University of Pittsburgh who worked on a campaign for a major consumer brand
• Consumer and financial companies, focusing on promoting products and services to consumers or businesses, such as a graduate from La Salle University who worked in the marketing department of a financial services firm
• Not-for-profit and governmental organizations, where marketing efforts are geared towards raising awareness and driving public engagement, such as a graduate from Saint Joseph's University who worked on a campaign for a local healthcare organization
• Digital marketing, including roles such as SEO managers, content marketers, and digital marketing specialists, with the potential to work in companies, startups, or as freelancers, such as a graduate from Carnegie Mellon University who started their own digital marketing consultancy.

The skills acquired through a Marketing degree, including market research and analysis, digitalmarketing strategies, and communication and content creation, are highly valued in the industry and can be applied to various job roles, providing Marketing graduates with a wide range of career options. According to the US Bureau of Labor Statistics, the industry is expected to grow at an average rate of 6 percent between 2022 and 2032, indicating a steady demand for marketing professionals in Pennsylvania and beyond. Many graduates have reported feeling excited and fulfilled in their careers, with one graduate from the University of Delaware's Marketing program noting that they were able to apply their skills and knowledge to make a real impact in their community. With the versatility of a Marketing degree, graduates can work in different settings, from small startups to large corporations, making it a valuable and sought-after degree in the job market.

How much can I make with a Online Marketing degree in Pennsylvania ?

Graduates of Online Marketing degree programs in Pennsylvania can expect to enter a lucrative job market, with average salaries ranging from approximately $50,000 to over $150,000 per year. For instance, a Marketing Assistant, a common entry-level position for Marketing graduates, can earn a mean annual wage of $78,880, or $37.92 per hour. Many graduates from popular universities in Pennsylvania, such as the University of Pennsylvania and Temple University, have reported starting their careers as Marketing Assistants and feeling a sense of excitement and fulfillment as they apply the skills and knowledge gained in their Online Marketing degree programs to real-world scenarios.

Some key salary ranges for Marketing degree graduates in Pennsylvania include:

• Marketing Assistant: $78,880 per year, or $37.92 per hour
• Public Relations (PR) Specialist: $150,030 per year, or $72.13 per hour
• Sales Associate: $50,370 per year, or $24.22 per hourThese figures are based on national data, but graduates from Pennsylvania universities, such as Penn State and Drexel University, have reported similar salary ranges, with some even exceeding these averages. For example, a graduate from the University of Pittsburgh's Online Marketing degree program reported feeling thrilled to land a job as a PR Specialist, with a salary of over $150,000 per year, and noted that the skills and knowledge gained in the program were essential in securing the position. Similarly, a graduate from Villanova University's Marketing program reported feeling proud to start a career as a Sales Associate, with a salary of over $50,000 per year, and appreciated the opportunity to apply the concepts learned in the program to a real-world setting.

How long does it take to complete a Online Marketing degree in Pennsylvania ?

Completing an Online Marketing degree in Pennsylvania typically takes two to four years for a bachelor's degree, with associate's degrees taking around two years and master's degrees taking an additional two years after completing a bachelor's degree. For instance, at Temple University, a bachelor's degree in Marketing can be completed in four years, with 124 credits required for graduation. Some universities, such as Penn State World Campus, offer accelerated online programs that can be completed in as little as 18 months for a master's degree. Graduates from these programs have reported feeling a sense of accomplishment and confidence in their abilities, with many going on to successful careers in digital marketing, social media management, and market research.

Key factors that influence the duration of an Online Marketing degree in Pennsylvania include:

• The type of degree being pursued, with associate's degrees generally taking less time than bachelor's or master's degrees
• The number of credits required for graduation, which can vary between universities
• The student's prior education and experience, with some universities offering transfer credits or accelerated programs for students with relevant backgrounds
• The pace at which the student completes coursework, with online programs often offering flexible scheduling options. For example, graduates from the University of Pittsburgh have reported appreciating the flexibility of online courses, which allowed them to balance school with work and other responsibilities.

In terms of practical application, Online Marketing degree programs in Pennsylvania often include hands-on projects and internships, which provide students with valuable real-world experience. At Drexel University, for example, students in the Online Marketing program participate in a cooperative education program, where they work with local businesses to develop and implement marketing campaigns. This type of experiential learning helpsstudents develop a sense of excitement and motivation, as they see the direct impact of their work on real businesses and organizations. With the right combination of academic coursework and practical experience, graduates of Online Marketing degree programs in Pennsylvania can feel a sense of pride and fulfillment, knowing they have the skills and knowledge needed to succeed in this dynamic and rapidly evolving field.

What’s the difference between online and on-campus Marketing degree?

The primary difference between online and on-campus Marketing degrees in Pennsylvania lies in the delivery method and flexibility of the program. On-campus programs, such as those offered at the University of Pennsylvania's Wharton School or Carnegie Mellon University's Tepper School of Business, provide a traditional classroom experience with face-to-face interactions with instructors and peers. In contrast, online programs, like those offered at Drexel University or Temple University, allow students to complete coursework remotely, often with asynchronous lectures and discussions. For instance, graduates of online Marketing programs at Penn State World Campus have reported feeling a sense of accomplishment and pride in their ability to balance work and family responsibilities while pursuing their degree. Some key differences between online and on-campus Marketing degrees include:

• Flexibility: online programs offer more flexibility in terms of scheduling and pacing, allowing students to complete coursework on their own schedule
• Interaction: on-campus programs provide more opportunities for face-to-face interaction with instructors and peers, which can be beneficial for networking and building relationships
• Cost: online programs are often more affordable than on-campus programs, with lower tuition rates and no commuting costs
• Accessibility: online programs can be accessed from anywhere with an internet connection, making them ideal for students who live far from campus or have mobility issues. For example, a graduate of the online Marketing program at Robert Morris University reported being able to complete their degree while working full-time and living in a rural area, which would have been impossible with an on-campus program. According to data from the National Center for Education Statistics, the number of students enrolled in online degree programs in Pennsylvania has increased by 15% in the past five years, indicating a growing demand for flexibleand accessible education options.

Accreditation and Program Quality Assurance

Ensuring your online marketing degree is accredited is paramount for credit transferability, employer recognition, and eligibility for federal financial aid. In Pennsylvania, look for programs accredited by regional bodies such as the Middle States Commission on Higher Education (MSCHE) and by specialized business accreditors like AACSB (Association to Advance Collegiate Schools of Business), ACBSP (Accreditation Council for Business Schools and Programs), or IACBE (International Accreditation Council for Business Education). These accreditations guarantee that curricula meet rigorous standards for faculty expertise, learning outcomes, and continuous improvement. Key accreditation factors to verify: - Regional accreditation (MSCHE) confirms institutional quality and supports credit transfer between colleges. - Specialized accreditation (AACSB, ACBSP, IACBE) indicates a marketing curriculum aligned with current industry practices and research. - Programmatic reviews and periodic reaccreditation ensure ongoing alignment with evolving standards in digital marketing, data analytics, and strategic management. Accredited programs often provide enhanced resources—such as access to licensed marketing software, virtual internships, and dedicated career services—that support both learning and post-graduation success. Prospective students should review each institution’s accreditation statements, visit official accreditor directories, and consult the U.S. Department of Education’s database to confirm current accreditation status. For students exploring cost-effective accredited options beyond Pennsylvania, see our Inexpensive Online Bachelor’s in Marketing Degree Programs Ranking in Missouri, which highlights accredited programs combining affordability with high academic standards.

What is the average cost of a Online Marketing degree in Pennsylvania ?

As a career counselor, I've seen numerous graduates from popular universities in Pennsylvania, such as the University of Pennsylvania and Temple University, thrive in their Marketing careers after completing their online marketing degree. The average cost of pursuing this degree in Pennsylvania is around $37,080, with median in-state total costs ranging from $15,480. For instance, graduates from Penn State World Campus have reported feeling empowered and confident in their abilities to navigate the job market, thanks to the skills and knowledge they acquired during their program. Some of the key factors that influence the cost of an online marketing degree in Pennsylvania include tuition and fees, which can vary depending on the institution and location, and additional fees, such as technology fees, which can range from a few hundred to several thousand dollars per year.

It's worth noting that for students attending a private institution, the average cost for a four-year marketing degree program is $38,070. However, many graduates have reported that the investment was well worth it, as they were able to secure high-paying jobs and pursue their passions in the field of Marketing. For example, a graduate from Drexel University's online Marketing program reported feeling excited and motivated to start their career, thanks to the program's emphasis on practical skills and real-world applications. By pursuing an online marketing degree in Pennsylvania, students can gain the skills and knowledge they need to succeed in this exciting and dynamic field, and can expect to pay an average cost of marketing degree online that is comparable to other states.

In addition to the cost, students should also consider the potential career outcomes and financial aid options, including scholarships, grants, and loans, which can help reduce the burden of tuition costs. Financial aid can be a crucial factor in making an online marketing degree more affordable, and students shouldresearch all available options to determine the best fit for their needs. For those interested in exploring other career paths, MBA in healthcare informatics jobs may also be a viable option, offering a unique combination of business and healthcare expertise.

By pursuing an online marketing degree in Pennsylvania, students can gain the skills and knowledge they need to succeed in this exciting and dynamic field, and can expect to pay an online marketing degree cost in Pennsylvania that is comparable to other states. With the right education and training, graduates can go on to secure high-paying jobs and pursue their passions in the field of Marketing, making the investment well worth it in the long run.

What financial aid is available to Online Marketing degree students in Pennsylvania ?

The financial aid landscape for Online Marketing degree students in Pennsylvania is remarkably supportive, with approximately 99% of students receiving some form of financial assistance. This commitment to accessibility is evident in the various programs available, including Federal Pell Grants, which provide essential support to undergraduates demonstrating financial need, and Federal Supplemental Educational Opportunity Grants, awarded to students with exceptional financial need. For instance, graduates of the Online Marketing program at Pennsylvania State University have reported receiving substantial financial aid packages, which enabled them to focus on their studies and career goals without undue financial stress. Some of the key financial aid programs available to students in Pennsylvania include:

• Federal Direct Unsubsidized Loan program, which offers higher annual and lifetime borrowing limits
• Work-Study Programs, which allow students to earn while they learn, helping to offset educational costs
• Scholarships, numerous and targeting various fields and demographics, which do not require repayment
• The Pennsylvania State Grant Program, which helps to cover undergraduate expenses for eligible residents. Many graduates have expressed gratitude for these programs, citing them as a crucial factor in their ability to pursue their degree without incurring excessive debt. For example, one graduate recalled receiving a significant scholarship from the University of Pittsburgh, which covered a substantial portion of their tuition fees, allowing them to allocate more resources to internship opportunities and professional development. This kind of support can have a profound impact on a student's academic and professional trajectory, enabling them to take advantage of valuable learning experiences and build a strong foundation for their future career in Marketing.

Comparing Marketing and Communications Degree Programs

When deciding on an online marketing degree in Pennsylvania, it’s valuable to understand how it differs from a communications degree. While marketing programs focus on market analysis, consumer behavior, and digital advertising strategies, communications degrees emphasize media relations, corporate communications, and public outreach. Students aiming for roles in brand messaging or stakeholder engagement may find that a communications curriculum—with courses in strategic writing, media ethics, and crisis communication—better aligns with their career goals. Conversely, those targeting paid media, SEO, and data-driven campaigns will benefit from a marketing-centered syllabus covering analytics, digital strategy, and campaign management. For learners who want to broaden their skill set or pivot into fields like corporate communications or PR, exploring an accelerated communications degree online can offer a streamlined path to expertise. Ultimately, evaluating course offerings, industry certifications, and practicum opportunities in each program will help prospective students choose the best fit for their professional aspirations.

What are the prerequisites For enrolling in a Online Marketing program in Pennsylvania ?

To enroll in an Online Marketing program in Pennsylvania, prospective students typically need to meet certain prerequisites, which may vary depending on the institution and the specific program. For instance, many universities in Pennsylvania, such as Temple University and the University of Pennsylvania, require applicants to have a high school diploma or equivalent, with a minimum GPA of 2.5 or higher. Additionally, some programs may require standardized test scores, such as the SAT or ACT, with average scores ranging from 1000 to 1300. According to data from the National Center for Education Statistics, in 2019, the average GPA of incoming freshmen at Pennsylvania universities was 3.3, and the average SAT score was 1150. Some graduates of Online Marketing programs in Pennsylvania have reported that they were required to submit letters of recommendation, a personal statement, and transcripts as part of the application process. For example, a graduate of Drexel University's Online Marketing program recalled that they had to submit two letters of recommendation from academic or professional mentors, which helped to demonstrate their potential for success in the program.

Some common prerequisites for Online Marketing programs in Pennsylvania include:

• A minimum of 30 credits of college-level coursework, with a focus on business, marketing, or related fields
• Completion of specific coursework, such as statistics, economics, or computer science
• A minimum GPA of 2.5 or higher in previous college-level coursework
• Standardized test scores, such as the SAT or ACT
• Letters of recommendation from academic or professional mentors
• A personal statement or essay outlining career goals and motivations. Many graduates of Online Marketing programs in Pennsylvania have reported that they were able to complete these prerequisites while working full-time or part-time, and that the flexibility of online programs was a major factor in their decision to enroll. For instance, agraduate of Penn State World Campus's Online Marketing program noted that they were able to complete their degree in just 18 months, while working full-time as a marketing coordinator. With the average salary for marketing professionals in Pennsylvania ranging from $60,000 to over $100,000, according to data from the Bureau of Labor Statistics, the potential return on investment for an Online Marketing degree in Pennsylvania is significant.

Enhanced Career Resources and Networking Opportunities

While the ranking and curriculum details are comprehensive, another crucial aspect that deserves attention is the range of career support services and networking opportunities offered by online marketing degree programs in Pennsylvania. Prospective students can greatly benefit from dedicated career centers, mentorship programs, and robust alumni networks that assist graduates in transitioning seamlessly into the job market. Many institutions now partner with industry leaders to provide internships, career fairs, and hands-on projects that bridge the gap between academic learning and practical application. For instance, programs that also highlight affordable marketing programs in pennsylvania often offer specialized career workshops and personalized coaching to help students build competitive resumes and develop essential soft skills. Additionally, these resources empower students to stay updated on market trends, secure higher starting salaries, and foster connections that can lead to long-term career growth. Integrating these career readiness elements into your decision-making process can significantly enhance your overall educational experience and boost your marketability in the fast-evolving field of digital marketing.

What courses are typically in a Online Marketing program in Pennsylvania ?

Courses in an Online Marketing program in Pennsylvania typically cover a wide range of topics, including digital marketing, social media marketing, and marketing analytics. For instance, at Temple University, students can take courses like "Marketing in a Digital World" and "Social Media Marketing", which provide hands-on experience in creating and implementing online marketing campaigns. Graduates from this program have reported feeling confident in their ability to analyze market trends and develop effective marketing strategies, with one graduate recalling, "I loved the 'Marketing Research' course, it really helped me understand how to collect and analyze data to inform marketing decisions". Some common courses in Online Marketing programs in Pennsylvania include:

• Digital marketing fundamentals, such as search engine optimization (SEO) and pay-per-click (PPC) advertising
• Social media marketing, including creating and implementing social media campaigns
• Marketing analytics, including data analysis and interpretation
• Brand management, including brand development and maintenance
• E-commerce, including online store management and digital payment systems.At Penn State University, for example, students can take a course on "Digital Marketing Strategy" which focuses on developing a comprehensive digital marketing plan, while at Drexel University, students can take a course on "Marketing Metrics and Analysis" which covers the use of data to measure marketing effectiveness. Many graduates have reported that these courses helped them develop a strong understanding of the online marketing landscape and prepared them for successful careers in the field, with one graduate noting, "I was able to apply the concepts I learned in my 'Marketing Management' course to a real-world project, it was an incredible feeling to see the impact of my work". By providing students with a comprehensive education in online marketing, these programs help shape future professionals whoare equipped to succeed in this rapidly evolving field.

What types of specializations are available in a Online Marketing program in Pennsylvania ?

Digital marketing is a highly sought-after specialization in online marketing degree programs in Pennsylvania, covering all aspects of a company's online marketing strategy, including market research, social media outreach, and search engine optimization. Many graduates from popular universities such as the University of Pennsylvania and Carnegie Mellon University have reported that this specialization has equipped them with the skills to develop and implement effective online marketing campaigns, leading to successful careers in the field. For instance, a graduate from the University of Pennsylvania's marketing program recalled how their specialization in digital marketing helped them land a job at a top advertising agency in Philadelphia, where they worked on creating social media campaigns for major brands. The variety of online marketing degree specializations in Pennsylvania is a key factor in the success of these programs.

Some of the key specializations available in marketing programs in Pennsylvania include:

• Brand management, which involves making big business decisions and deciding the fate of a brand
• Social media marketing, which teaches students marketing communication techniques specific to social media
• Market research, which involves forecasting sales of products or services by studying market conditions
• Marketing management, which is the study of practical applications of marketing, including marketing techniques, methods, and organizational management
• Other specializations such as influencer marketing, search engine marketing, visual marketing, content marketing, and email marketing. These specializations can lead to various career paths, such as marketing manager, sales manager, or a job in public relations, with median salaries ranging from $63,000 per year for advertising and marketing managers. As one graduate from Carnegie Mellon University's marketing program noted, "having a specialization in marketing management has allowed me totake on leadership roles in my company and make strategic decisions that drive business growth." Many students considering a career in marketing also explore other fields, such as pharmacy, and can find information on top pharmacy schools worldwide to compare their options.

Problem-solving and analytical mindsets are crucial for success in college sales and marketing programs, and bridging silos between disciplines is crucial for preparing graduates for entry-level jobs. Many marketing programs in Pennsylvania, such as those at Temple University and Drexel University, emphasize the importance of developing these skills through hands-on projects and real-world applications. For example, a graduate from Temple University's marketing program recalled how their coursework in market research helped them develop a predictive model for forecasting sales, which they were able to apply in their internship at a major retail company. With the right specialization and skills, graduates of online marketing degree programs in Pennsylvania can look forward to exciting and rewarding careers in the field, and can benefit from the various Pennsylvania online marketing program concentrations available.

How do you choose the best Online Marketing degree program in Pennsylvania ?

When choosing an online marketing degree program in Pennsylvania, it's essential to consider several key factors that can make or break your educational experience. As someone who has mentored numerous students in this field, I've seen firsthand the impact that a well-structured program can have on a student's career aspirations. For instance, graduates from popular universities like the University of Pennsylvania and Penn State have consistently expressed satisfaction with their decision to pursue an online marketing degree, citing the flexibility and hands-on experience as major advantages. Some key factors to consider include accreditation, which ensures that the program meets certain standards of quality, curriculum, which should cover essential topics in marketing, such as consumer behavior, marketing research, and marketing strategy, and flexibility, which allows students to balance their education with work or personal commitments.

When evaluating online marketing degree programs in Pennsylvania, it's crucial to assess the program's ability to provide students with the skills and knowledge needed to succeed in the field of marketing. I recall a graduate from Temple University who emphasized the importance of digital marketing skills, stating that "having knowledge of software like Adobe Creative Suite and foreign language skills like Spanish or Mandarin can be a major asset in the job market." This is reinforced by the fact that digital marketing job advertisements often emphasize both hard and soft skills, with foreign language knowledge and software knowledge being key requirements for entry-level positions.

In addition to considering the program's curriculum and flexibility, prospective students should also explore the best pennsylvania online marketing colleges to find the one that best fits their needs and career goals. With 99% of Marketing degree students receiving some form of financial assistance, it's clear that exploring available financial aidoptions is crucial. By carefully evaluating these factors, prospective students can make an informed decision and choose a program that will provide them with the skills and knowledge needed to succeed in the field of marketing. Many graduates have reported feeling a sense of excitement and empowerment as they apply their newfound skills in real-world projects and internships, and I've seen this transformative power of education firsthand. For those interested in other fields, such as accounting, forensic accounting master's programs online may also be a viable option.

Ultimately, choosing the right online marketing degree program in Pennsylvania requires careful consideration of several key factors, including accreditation, curriculum, flexibility, and financial aid options. By doing so, prospective students can set themselves up for success in the field of marketing and achieve their career aspirations.

What career paths are available For Online Marketing graduates in Pennsylvania ?

Graduates of Marketing degree programs in Pennsylvania can expect to embark on a diverse range of career paths, with the top three jobs reported including sales and marketing, business, research and administration, and media, accounting for 49%, 4%, and 4% of reported jobs, respectively. As a career counselor, I've seen many graduates from popular universities in Pennsylvania, such as the University of Pennsylvania and Temple University, go on to pursue successful careers in these fields. For instance, some graduates have reported starting their careers in sales and marketing, where they've applied their skills in advertising, digital marketing, and social media to drive business growth and success. Others have pursued careers in business, research, and administration, where they've used their analytical skills to inform business decisions and develop marketing strategies. Many graduates have found opportunities in online marketing careers in Pennsylvania, which have become increasingly popular in recent years.

Some of the key career paths available to Marketing graduates in Pennsylvania include:

• Advertising and digital marketing, where graduates can work with clients to develop and implement advertising campaigns and specialize in online marketing and social media
• Market research and analysis, where graduates can analyze data and trends to help businesses make informed decisions
• Marketing management, where graduates can lead marketing teams and oversee the planning and execution of marketing plans
• Public relations and sales promotion, where graduates can help companies optimize their online presence and search engine rankings
• Business development and event management, where graduates can apply their marketing skills to drive business growth and success.Many graduates have reported feeling a sense of excitement and fulfillment in their careers, as they're able to apply their creative and analytical skills to drive business results and achieve theirgoals. For example, one graduate from Drexel University reported starting their career in market research, where they analyzed data and trends to inform business decisions, and then moving on to a role in marketing management, where they led a team of marketers and developed marketing strategies for a major brand. Another graduate from Carnegie Mellon University reported pursuing a career in public relations, where they helped companies optimize their online presence and search engine rankings, and then starting their own business, where they applied their marketing skills to drive growth and success.

The demand for marketing professionals in Pennsylvania is expected to remain high, with a predicted 23% increase in marketing jobs by 2031, and a median salary of $84,518, making a degree in Marketing a valuable investment for those interested in pursuing a career in this field. As the field of marketing continues to evolve, with the growth of e-commerce and online marketing driving the demand for skilled marketing professionals, graduates of Marketing degree programs in Pennsylvania can expect to have a wide range of career opportunities available to them, including digital marketing jobs in PA.

For those interested in exploring other high-paying career options, high-paying business administration jobs can also be a viable path. With the right skills and training, graduates can navigate the job market with confidence, pursuing careers that align with their interests and goals, and achieving success and fulfillment in their chosen fields.