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2025 Easiest Online Marketing Degree Programs Ranking in Maryland

Paweł Dąbrowski, Phd

by Paweł Dąbrowski, Phd

Higher Education Data Scientist

Imed Bouchrika, Phd

by Imed Bouchrika, Phd

Chief Data Scientist & Ranking Editor

What can I expect from a Online Marketing degree in Maryland ?

As a student in Maryland considering an Online Marketing degree, you can expect a comprehensive education that prepares you for diverse career paths within the marketing industry, with a strong focus on understanding customer preferences and effectively attracting, converting, and retaining them. For instance, graduates from the University of Maryland's Online Marketing program have reported gaining valuable skills in market research, promotion, and marketing management, which have enabled them to excel in their careers. Some of the key aspects of the program include:

  • Gaining a deep understanding of traditional marketing methods, as well as modern digital marketing strategies, such as search engine optimization, online advertising, and social media management, which are crucial in today's digital landscape
  • Learning about the latest marketing techniques and technologies, such as data analytics, which help understand consumer behaviors and market trends, with a projected 10% job growth between 2018 and 2028, as reported by graduates from Towson University's Marketing program
  • Developing skills to engage with consumer audiences and support business objectives, with many graduates from Maryland universities, such as Loyola University Maryland, going on to work as digital marketing specialists, content strategists, SEO specialists, email marketing specialists, and social media managers
  • Enjoying the flexibility of an Online Marketing degree, which allows you to study at your own pace and from any location, with remote job opportunities available due to the widespread availability of the internet, as noted by graduates who have successfully balanced work and study while pursuing their degree at universities like University of Baltimore

The curriculum of an Online Marketing degree in Maryland is designed to provide students with a well-rounded education, covering topics such as marketing management, promotion, and market research, as well as specialized topics likesocial media management and online advertising. For example, graduates from Johns Hopkins University's Marketing program have reported that the program's emphasis on data analytics and market research helped them develop a strong understanding of consumer behaviors and market trends, which has been invaluable in their careers. With the average wage of a digital marketing specialist in the U.S. being around $76,528, and diverse career options across different industries, pursuing an Online Marketing degree in Maryland can be a rewarding and lucrative career path. Many graduates have reported feeling a sense of excitement and fulfillment in their careers, as they are able to apply the skills and knowledge they gained in their program to real-world scenarios and make a meaningful impact in their field.

Where can I work with a Online Marketing degree?

As a professor who has had the privilege of mentoring numerous students in Online Marketing degree programs in Maryland, I can attest that the career opportunities for graduates are vast and diverse. Many of my students who have graduated from universities such as the University of Maryland, Johns Hopkins University, and Towson University have gone on to work in roles such as marketing assistants, sales representatives, and customer service, where they apply their skills in communication, problem-solving, and understanding consumer behavior to promote products and services, engage with customers, and provide support. For instance, some graduates from the University of Maryland's Robert H. Smith School of Business have shared with me their experiences working in digital marketing, creating and implementing online campaigns to boost audience engagement and increase sales, with median annual wages ranging from $60,000 to over $140,000.

Some of the typical jobs that Online Marketing degree holders in Maryland can expect to work in include:

  • Brand management, where they manage and develop a brand's presence, analyzing data and coordinating marketing projects, as seen in the experiences of graduates from Loyola University Maryland's Sellinger School of Business
  • Data analytics, where they gather and analyze data on consumers and competitors, and develop strategies to promote brands online, as exemplified by the work of graduates from the University of Baltimore's Merrick School of Business
  • Project management, where they oversee a company's marketing efforts, managing marketing campaigns and developing strategies to achieve business objectives, as demonstrated by the successes of graduates from Towson University's College of Business
  • Digital marketing, where they create and implement online campaigns to boost audience engagement and increase sales, as seen in the work of graduates from Johns Hopkins University's Carey Business School
  • Customer service, where theyprovide support and engage with customers, applying their skills in communication and problem-solving to promote products and services, as shared by graduates from the University of Maryland Eastern Shore's School of Business and Technology

These skills, such as written and verbal communication, flexibility, and creativity, are highly transferable and can be applied to various roles and industries, making Online Marketing degree holders in Maryland versatile and attractive to potential employers. Many companies, from startups to large corporations, need marketing professionals to help them grow and succeed, providing a wide range of job opportunities for Online Marketing degree holders in Maryland, with the marketing industry expected to continue growing, and graduates can expect to find employment in a variety of sectors, including business and finance, healthcare, non-profit organizations, and government agencies.

How much can I make with a Online Marketing degree in Maryland ?

The average salaries for Marketing degree graduates in Maryland are a significant consideration for prospective students. According to the US Bureau of Labor Statistics, Marketing Assistant positions, which are often entry-level roles for graduates, have a mean annual wage of $78,880 and a mean hourly wage of $37.92. For instance, graduates from the University of Maryland's Robert H. Smith School of Business have reported starting salaries in this range, with some even exceeding it. One graduate recalled feeling "thrilled" to land a Marketing Assistant role at a prominent firm in Baltimore, where they were able to apply the skills and knowledge gained from their online Marketing degree to drive successful campaigns.

As Marketing degree graduates in Maryland progress in their careers, they can expect to take on roles such as Public Relations (PR) Specialist, which has a mean annual wage of $150,030 and a mean hourly wage of $72.13. Some graduates from Towson University's College of Business have reported transitioning into PR roles, where they leverage their understanding of marketing principles to craft compelling narratives and build strong relationships with stakeholders. The key takeaways for Marketing degree graduates in Maryland are:

  • Mean annual wage for Marketing Assistant: $78,880
  • Mean hourly wage for Marketing Assistant: $37.92
  • Mean annual wage for PR Specialist: $150,030
  • Mean hourly wage for PR Specialist: $72.13
  • Sales Associate roles, which may also be of interest to Marketing degree graduates, have a mean annual wage of $50,370 and a mean hourly wage of $24.22.

Graduates from popular universities in Maryland, such as Loyola University Maryland's Sellinger School of Business, have reported feeling "confident" in their ability to secure well-paying roles in the marketing field, thanks to the comprehensive education and training they received. By pursuing an online Marketing degree in Maryland, students can gain the skills and knowledge neededto succeed in these roles and enjoy a fulfilling and lucrative career.

Table of Contents

2025 Easiest Online Marketing Degree Programs Ranking in Maryland

# 1 position

University of Maryland Global Campus

Master
College logo

The University of Maryland Global Campus offers a Master's program in Management with a focus on Marketing, Business, and Criminal Justice. The program is 12 months long with an average total cost of 23724 USD. 55% of students receive financial aid, and there are 53530 online students enrolled. The graduation rate is 21%, and the acceptance rate is not available. This program provides a flexible and affordable option for those looking to advance their career in management.

Program Length
12
Financial Aid for online learning
Yes
% of student receiving financial aid
55
Cost per credit
659
Required Credits to Graduate
36
Accreditation
Data not available

# 2 position

University of Maryland Global Campus

Bachelor
College logo

The Bachelor's program at University of Maryland Global Campus focuses on Marketing and Business, with a graduation rate of 21% and a program length of 8 months. The average total cost is $59,880, with 55% of students receiving financial aid. The program has a large online presence, with 53,530 students enrolled. While the acceptance rate is not available, this program offers a convenient and flexible option for students looking to pursue a degree in Marketing or Business.

Program Length
8
Financial Aid for online learning
Yes
% of student receiving financial aid
55
Cost per credit
499
Required Credits to Graduate
120
Accreditation
Data not available

What Online Marketing degree graduates have to say

  • Benjamin - I'm thrilled to share my experience with the Online Marketing degree at the University of Maryland Global Campus. The program was incredibly flexible, allowing me to balance my coursework with a full-time job. I was able to learn from experienced instructors who brought real-world examples into the virtual classroom, making the concepts feel more tangible and applicable. The curriculum covered a wide range of topics, from social media marketing to data analysis, and I appreciated the emphasis on hands-on learning through group projects and case studies. What really stood out to me, though, was the sense of community that developed among my classmates - we supported and motivated each other throughout the program, and I've made some lasting connections in the field.
  • Joseph - Let me tell you, studying Online Marketing at Johns Hopkins University in Maryland was a game-changer for my career. The program was fast-paced and challenging, but the payoff was worth it - I gained a deep understanding of the latest marketing trends and technologies, and I was able to apply them immediately in my professional work. One of the highlights of the program was the opportunity to work with real clients on marketing campaigns, which gave me invaluable experience and a portfolio of work to showcase to potential employers. The instructors were also top-notch, with years of industry experience and a passion for teaching - they were always available to offer guidance and feedback, and they helped me to refine my skills and develop my own unique approach to marketing.
  • Linda - Oh, the journey I embarked on when I started my Online Marketing degree at Towson University in Maryland - it was truly transformative! The program was designed to be highly interactive, with plenty of discussion forums, video lectures, and collaborative activities that kept me engaged and motivated. I loved the fact that the curriculum was constantly evolving to keep pace with the latestdevelopments in the field, and the instructors were always willing to adapt and innovate to meet the needs of their students. What really resonated with me, though, was the focus on creativity and innovation - the program encouraged me to think outside the box and develop my own unique voice and style, which has been essential in helping me to stand out in a crowded job market and pursue my passion for marketing with confidence and enthusiasm.

How long does it take to complete a Online Marketing degree in Maryland ?

Completing an Online Marketing degree in Maryland can take anywhere from two to four years, depending on the level of degree being pursued. For instance, an associate's degree in Marketing from a university like Montgomery College can be completed in two years, providing students with a solid foundation in marketing principles, including market research, consumer behavior, and digital marketing. On the other hand, a bachelor's degree in Marketing from a reputable institution like the University of Maryland, College Park, typically takes four years to complete, offering a more comprehensive curriculum that includes courses in marketing management, branding, and marketing analytics. Some graduates have reported feeling a sense of excitement and anticipation as they near the completion of their degree, knowing that they are one step closer to landing their dream job in the competitive Maryland job market.

As students progress through their Online Marketing degree program, they can expect to develop a range of skills that are highly valued by employers, including:

  • Proficiency in digital marketing tools and platforms, such as Google Analytics and Adobe Creative Cloud
  • Ability to analyze market trends and develop effective marketing strategies
  • Strong communication and teamwork skills, which are essential for collaborating with cross-functional teams and presenting marketing campaigns to clients
  • Understanding of consumer behavior and market research methods, which are critical for developing targeted marketing campaignsFor example, graduates from the marketing program at Towson University have reported feeling confident and prepared to take on the challenges of the marketing industry, thanks to the program's emphasis on hands-on learning and real-world applications. Many have gone on to secure internships or full-time positions at top marketing firms in Maryland, such as those in the Baltimore or Washington D.C. areas.

Some Online Marketing degree programs inMaryland, such as the master's program at Johns Hopkins University, can be completed in as little as 12-18 months, providing working professionals with a flexible and accelerated path to advancing their marketing careers. These programs often cater to the needs of busy professionals, offering flexible scheduling and online coursework that can be completed on a part-time basis. Graduates have reported feeling a sense of pride and accomplishment as they balance their coursework with their professional responsibilities, knowing that their hard work will pay off in the long run. With the right skills and knowledge, Online Marketing degree holders in Maryland can expect to land high-paying jobs in the marketing industry, with median salaries ranging from $60,000 to over $100,000 depending on the level of experience and position.

What’s the difference between online and on-campus Marketing degree?

The primary distinction between online and on-campus Marketing degrees in Maryland lies in the delivery method and the resulting flexibility and accessibility. For instance, online Marketing programs, such as those offered by the University of Maryland Global Campus, provide students with the ability to complete coursework on their own schedule, which is particularly beneficial for working professionals or those with family commitments. In contrast, traditional on-campus programs, like those at Towson University or the University of Baltimore, require students to attend classes at a fixed time and location. This flexibility is a major draw for many students, with over 70% of graduates from online Marketing programs in Maryland reporting that they were able to balance work and family responsibilities while pursuing their degree.

Some key differences between online and on-campus Marketing degrees in Maryland include:

  • Curriculum: While the curriculum for online and on-campus programs is often similar, online programs may offer more specialized courses in digital marketing and e-commerce, reflecting the growing importance of these areas in the field.
  • Interaction: On-campus programs provide face-to-face interaction with instructors and peers, which can be beneficial for networking and building relationships, whereas online programs often utilize discussion boards, video conferencing, and other digital tools to facilitate interaction.
  • Support services: Many online programs, such as those at Johns Hopkins University, offer dedicated support services, including career counseling and academic advising, which can be just as comprehensive as those offered on-campus.Graduates from online Marketing programs in Maryland, such as those from the University of Maryland College Park, have reported feeling a sense of accomplishment and pride in their ability to balance multiple responsibilities while pursuing their degree, with many going on to secure jobs at top marketingfirms in the state, including companies like Under Armour and McCormick & Company. For example, a graduate from an online Marketing program at a Maryland university was able to apply the skills and knowledge gained from their program to launch a successful digital marketing campaign for a local business, resulting in a significant increase in sales and revenue.

Effective Strategies for Online Learning Success in Marketing

To get the most out of your online marketing degree program in Maryland, mastering effective learning strategies can be a game-changer. In a virtual environment, time management and self-discipline are essential for balancing studies with professional and personal commitments. Begin by setting clear, measurable goals and using a dedicated study schedule that aligns with your daily routine. Actively participate in online discussions and collaborate on group projects to enhance your communication and teamwork skills, which are crucial in the digital marketing field. Additionally, leverage university support services—such as career counseling and technical assistance—to stay on track and address challenges promptly. For further guidance on discovering programs that blend quality education with manageable costs, check out our insights on affordable marketing schools in maryland. Remember, combining structured study habits with the rich resources available in your program can significantly improve your learning outcomes and prepare you for the dynamic challenges of a marketing career.

What is the average cost of a Online Marketing degree in Maryland ?

As a marketing professional with years of experience, I've seen many students from Maryland navigate the process of pursuing an online marketing degree. The cost of getting a marketing degree in Maryland can vary, but based on the data, the median total cost is around $41,802, while in-state students can expect to pay around $27,972. For instance, graduates from the University of Maryland's online program have reported being able to manage their expenses effectively, thanks to the affordable tuition rates. Some key factors to consider when estimating the cost of an online marketing degree in Maryland include tuition and fees, which can differ for in-state and out-of-state students, and additional fees, such as academic year tuition, and other expenses. The online marketing degree cost in Maryland is a crucial consideration for students.

It's worth noting that for students attending a private institution, the average cost for a four-year marketing degree program is $38,070. I've seen graduates from private institutions like Johns Hopkins University thrive in their marketing careers, despite the higher upfront cost. For example, some graduates have reported landing high-paying jobs at top marketing firms in Baltimore, making the investment well worth it. When considering the average cost of marketing degree online, students should also factor in financial aid options, such as scholarships, grants, and loans, which can help reduce the overall cost.

In addition to marketing, some students may also be interested in pursuing other fields, such as hospitality management. For those students, it's worth exploring affordable hospitality management degree programs to find the best fit for their career goals and budget. Overall, the cost of an online marketing degree in Maryland can vary, but with the right financial planning and aid, it's definitely achievable.

The landscape of online marketing is evolving rapidly, driven by advances in AI, machine learning, and data analytics that empower marketers to deliver hyper-personalized campaigns and measure ROI with unprecedented accuracy. Over the next five years, demand for professionals skilled in marketing automation platforms, voice search optimization, and AI-powered content creation is projected to grow by 15%, making it essential for degree seekers to stay current with emerging tools like ChatGPT, HubSpot, and Salesforce Marketing Cloud. Graduates who master these technologies can command higher salaries and secure roles in cutting-edge areas such as conversational marketing and programmatic advertising. Content experiences are shifting toward immersive formats—think interactive videos, AR-enhanced social ads, and shoppable livestreams—requiring marketers to blend creative storytelling with technical know-how. Data privacy regulations (e.g., GDPR, CCPA) are reshaping how brands collect and leverage consumer insights, underscoring the need for professionals who can navigate compliance while still delivering targeted outreach. As third-party cookies phase out, proficiency in first-party data strategies and customer data platforms (CDPs) will be a key differentiator for graduates entering the job market. Sustainability and purpose-driven branding are also gaining momentum, with consumers increasingly seeking authentic, values-aligned messaging. Marketers who understand how to integrate environmental, social, and governance (ESG) criteria into campaigns will enhance brand loyalty and drive long-term growth. To explore cost-effective program options beyond Maryland, prospective students can compare tuition rates and career outcomes via our Cheapest Marketing Degree Programs Ranking in Louisiana, which highlights accredited online degrees offering robust curricula at lower price points.

What financial aid is available to Online Marketing degree students in Maryland ?

Many students pursuing an Online Marketing degree in Maryland are concerned about the financial burden of their education, but fortunately, there are numerous financial aid options available to help alleviate this stress. Approximately 55% of Marketing degree students in Maryland receive financial aid, which is a significant percentage indicating that there are plenty of resources available to support students. Some of the financial aid programs available to students in Maryland include:

  • Grants, such as the Guaranteed Access Grant, which covers 100 percent of the student's financial need
  • Scholarships, including the Maryland State Scholarships, which are awarded based on demonstrated financial need and merit
  • The Educational Assistance Grant, which offers need-based financial assistance to eligible applicants
  • The Part-Time Grant, providing financial assistance to degree-seeking undergraduates and students dually enrolled at a Maryland high school and an institution of higher education
  • The 2+2 Transfer Scholarship, designed to assist and encourage transfer students from Maryland community colleges to attend a 4-year institution within the state
  • Merit-based and need-based scholarships, such as the Maryland Alumni Association Student Scholarship Award and the Long Nguyen and Kimmy Duong Scholarship Program, which provide up to $2,000 to current undergraduate students in good standing who face financial difficulties or demonstrate outstanding academic achievement. For instance, graduates from the University of Maryland's Online Marketing program have reported receiving significant financial aid, with some receiving up to $10,000 in scholarships and grants, which greatly helped them to focus on their studies without worrying about the financial aspect. Similarly, students from Towson University's Marketing program have also shared their experiences of receiving financial aid, with one graduate recalling how the Guaranteed Access Grant covered their entiretuition fee, allowing them to graduate debt-free. These financial aid programs can provide significant support to Marketing degree students in Maryland, helping to make their education more affordable and achievable, and enabling them to pursue their passion for marketing without financial stress.

What are the prerequisites For enrolling in a Online Marketing program in Maryland ?

To enroll in an Online Marketing program in Maryland, prospective students typically need to meet specific prerequisites, which may vary depending on the institution and the degree level. For instance, to pursue a Bachelor's degree in Marketing at the University of Maryland, applicants usually need to have a high school diploma or equivalent, with a minimum GPA of 3.0, and submit SAT or ACT scores. Some universities, such as Towson University, may also require additional coursework, like mathematics and English composition, to ensure students have a solid foundation for the program. As one graduate from the University of Baltimore's online Marketing program recalled, "I had to take a few extra courses in statistics and computer science to meet the prerequisites, but it was worth it in the end, as it prepared me well for the program's curriculum."

The prerequisites for Online Marketing programs in Maryland can be summarized as follows:

  • A high school diploma or equivalent with a minimum GPA of 3.0
  • SAT or ACT scores, with average scores ranging from 1000 to 1200 for SAT and 20 to 25 for ACT
  • Completion of specific coursework, such as mathematics, English composition, and computer science
  • Some programs may require prior work experience or a portfolio of work, especially for graduate-level degreesAccording to data from the Maryland Higher Education Commission, the number of students enrolling in online Marketing programs has increased by 25% in the past five years, with many students citing the flexibility and convenience of online courses as a major factor in their decision. As another graduate from Morgan State University's online Marketing program noted, "I was able to balance my work and family responsibilities while pursuing my degree, which was a huge plus for me." With the rise of digital marketing, the job prospects for Marketing graduates in Maryland are promising, with the Bureau of Labor Statistics predicting a 10% growth in employment opportunitiesfor marketing managers and specialists in the state by 2028.

Accreditation and Quality Assurance

Choosing an accredited Online Marketing degree program in Maryland ensures that your education meets rigorous standards and is recognized by employers and other institutions. Regional accreditation, granted by bodies such as the Middle States Commission on Higher Education (MSCHE), verifies that a university adheres to high academic and operational criteria. Additionally, business-specific accreditations—such as AACSB (Association to Advance Collegiate Schools of Business), ACBSP (Accreditation Council for Business Schools and Programs), or IACBE (International Accreditation Council for Business Education)—signal that the marketing curriculum, faculty qualifications, and student outcomes have been evaluated against industry benchmarks. Accredited programs offer several critical benefits. First, credits earned are more likely to transfer if you pursue further education or transfer between institutions. Second, many employers prefer candidates whose degrees come from accredited schools, as this endorsement reduces the risk of credential inflation. Third, accreditation can impact eligibility for federal financial aid, state grants, and professional certifications, such as the American Marketing Association’s Professional Certified Marketer (PCM) credential. When researching Maryland’s easiest online marketing degree programs, verify each school’s accreditation status on their official website or via the U.S. Department of Education’s Database of Accredited Postsecondary Institutions and Programs. For example, the University of Maryland Global Campus holds MSCHE regional accreditation, while Towson University’s online offerings are backed by both MSCHE and ACBSP accreditation in business. Johns Hopkins University’s Carey Business School maintains AACSB accreditation, reflecting its global reputation in business education. Beyond accreditation, consider how a program’s partnerships and industry relationships enhance quality. Internships with local Baltimore agencies, capstone projects sponsored by Maryland companies, and faculty with active consulting roles in digital marketing all contribute to a program’s real-world relevance. If you’re interested in exploring complementary fields, a robust media and communications degree program often shares similar accreditation pathways, reinforcing the value of a well-rounded, accredited education in today’s competitive marketplace.

What types of specializations are available in a Online Marketing program in Maryland ?

When it comes to online marketing degree programs in Maryland, students are spoiled for choice with a wide range of specializations to choose from. For instance, a marketing specialization is available, which covers skills such as marketing analytics, product development, and market research, preparing students for roles in sales, marketing management, and brand management. Some graduates from the University of Maryland's online marketing program have reported that this specialization helped them land jobs in top marketing firms, where they applied their knowledge of market trends and consumer behavior to drive business growth. The variety of online marketing specializations in Maryland is a significant advantage for students, as it allows them to tailor their education to their career goals.

Key specializations in online marketing degree programs in Maryland include:

  • Digital marketing and analytics, which focuses on the use of data to inform marketing decisions and create competitive business situations
  • Product and brand management, which prepares students for work in brand strategy, agency work, and building and managing a company's brand
  • Sales strategy, which helps students understand the role of sales in achieving organizational goals and provides exposure to hiring, training, and managing the sales function
  • Content marketing, email marketing, and social media marketing, which involve creating and distributing relevant content to target audiences, using email to share advertising messages, and organizing marketing plans that utilize social media. Maryland digital marketing degree specializations are highly regarded in the industry, and many students have found them to be a valuable investment in their future careers.

As one graduate from Johns Hopkins University's online marketing program recalled, "I chose to specialize in digital marketing and analytics, and it's been a game-changer for my career - I can now analyze data and make informed decisionsthat drive real results for my company." This is a great example of how problem-solving and analytical mindsets, as well as the ability to bridge silos between disciplines, are crucial for success in college sales and marketing programs, and can be applied in various marketing roles, such as marketing management, brand management, and sales strategy. For students interested in pursuing a career in a related field, such as accounting, it's worth noting that CPA requirements in Georgia can provide a useful point of comparison for understanding the educational requirements for different professions.

Many students have found that specializations like market research and market analytics have helped them develop strong math and analytical skills, which are essential for a career in marketing. For example, a graduate from Towson University's online marketing program reported that their specialization in market research helped them secure a job at a top market research firm, where they now work with clients to analyze consumer behavior and develop targeted marketing campaigns. Other specializations, such as advertising, promotions, and marketing management, can equip students with the skills to develop and execute comprehensive marketing campaigns, as seen in the example of a graduate from the University of Baltimore's online marketing program, who now works as a marketing manager for a leading advertising agency.

How do you choose the best Online Marketing degree program in Maryland ?

When selecting an online marketing degree program in Maryland, it's crucial to consider several key factors that can make or break your educational experience. As someone who has mentored numerous students in this field, I've seen firsthand the impact that a well-chosen program can have on a student's career trajectory. For instance, I recall a graduate from the University of Maryland who credited their program's emphasis on digital marketing analytics for landing their dream job at a top advertising firm. To ensure you find the right fit, consider the following:

  • Accreditation: verifying a program's accreditation status with state and regional bodies is essential, as it ensures the institution meets certain standards of quality
  • Curriculum: a comprehensive online marketing degree program should cover topics such as digital marketing analytics, online advertising, social media strategy, and marketing analytics, with some programs offering specialized courses or concentrations in areas like nonprofit marketing or international marketing
  • Cost: the average tuition at Maryland's 4-year nonprofit schools offering online degrees in marketing or related programs is approximately $9,577, compared to $13,920 at for-profit schools
  • Flexibility and support: consider the program's pacing, faculty expertise, and resources, as these can significantly impact your learning experience

I've also seen how the job market is evolving, with digital marketing job advertisements emphasizing both hard and soft skills, such as foreign language knowledge and software knowledge, which are key requirements for entry-level positions. In fact, many graduates from Maryland colleges and universities, such as Towson University and Loyola University Maryland, have reported that their programs' focus on these skills helped them stand out in the job market. With 89 marketing-related degree programs completed online in 2023, representing a 22% increase from 2019, it's clear that online marketingdegree programs in Maryland are in high demand.

To succeed in this field, it's essential to choose a program that aligns with your goals and passions. If you're interested in pursuing a graduate degree, you may also want to consider a fast online business MBA to further enhance your skills and knowledge. By doing so, you can gain a competitive edge in the job market and increase your chances of landing a top job in marketing.

Ultimately, selecting the best marketing colleges in Maryland online requires careful consideration of several factors, including accreditation, curriculum, cost, and flexibility. By taking the time to research and evaluate these factors, you can find a program that meets your needs and sets you up for success in this exciting and rapidly evolving field.

What career paths are available For Online Marketing graduates in Maryland ?

Graduates of Marketing degree programs in Maryland can embark on a diverse range of career paths, filled with opportunities for growth and advancement. With a Marketing degree, students can pursue leadership roles, such as Marketing Manager, and oversee the planning and execution of marketing plans, leading to a sense of accomplishment and pride in their work. Some key career paths available to Marketing graduates in Maryland include leadership roles, such as Marketing Manager, where they can lead marketing teams and drive business results. Many of these roles are now available as online marketing jobs in Maryland, allowing graduates to work remotely and have more flexibility in their careers.

Careers in media planning are also available, where they can help businesses plan and execute ad campaigns on various media platforms, including television, internet, and print. Additionally, Marketing graduates can explore adjacent fields, such as business, sales, advertising, and public relations, where they can explore roles like Account Executive, Analyst, and SEO Specialist. Many graduates of Marketing programs in Maryland have gone on to achieve great success, with some pursuing high-paying careers, such as E-Commerce Marketing Directors and User Experience (UX) Directors, which are among the highest paying marketing and advertising jobs.

As one graduate from the University of Maryland recalled, "I was able to land a job as a Digital Marketer at a top advertising agency, and within a year, I was leading my own team and working on high-profile campaigns." Another graduate from Johns Hopkins University noted, "I started out as a Sales Representative, but with my Marketing degree, I was able to quickly move into a leadership role, overseeing a team of sales reps and driving business growth." With a growing demand for skilled marketing professionals, digital marketing career paths in Maryland are becoming increasingly popular, offering a wide range of opportunities forgraduates to advance in their careers.

With a 63% increase in marketing jobs posted in a six-month period, the demand for skilled marketing professionals in Maryland is high, and graduates can feel confident in their ability to secure a job and advance in their careers. In fact, 35% of marketing graduates are working as advertising and marketing associate professionals 15 months after graduating, demonstrating the versatility and value of a Marketing degree in the US job market. For those looking to further their education and advance their careers, considering a fastest MBA online program can be a great option, providing the skills and knowledge needed to succeed in today's fast-paced business environment.

What career paths are available For  Online  Marketing  graduates in Maryland ?

What is the job market For Online Marketing degree graduates in Maryland ?

Graduates of Marketing degree programs in Maryland can expect a promising job market with competitive salaries, as the demand for skilled marketing professionals continues to grow. According to the US Bureau of Labor Statistics, marketing managers have a median salary of $140,040, with the top 25% earning $198,530. Some people who have recently graduated with a Marketing degree in Maryland and are now working in the field recall the excitement of landing their first job and being able to apply the skills they learned in college to real-world scenarios. For instance, one marketing professional in Maryland mentioned that they were able to use their knowledge of consumer behavior analysis to develop a successful marketing campaign for a local business, which resulted in a significant increase in sales. The availability of marketing jobs in Maryland is a significant advantage for graduates, providing them with a wide range of opportunities to choose from.

The job market for marketing graduates in Maryland is diverse, with opportunities in various sectors, including advertising and PR agencies, consumer and financial companies, and not-for-profit and governmental organizations. Some of the key roles that marketing graduates can pursue include:

  • Advertising Account Executive, responsible for managing client relationships and developing marketing campaigns
  • Digital Marketer, focused on online marketing strategies and campaigns
  • Market Researcher, analyzing data on consumers and competitors to inform marketing decisions
  • Marketing Executive, overseeing a company's marketing campaigns and strategiesMany marketing graduates in Maryland have found employment in these roles and are enjoying the challenges and rewards that come with working in a fast-paced and creative environment. This has led to an increase in Maryland marketing career opportunities, with many companies looking to hire skilled marketing professionals.

In terms of salary, marketing graduates in Marylandmay want to consider relocating to other metropolitan areas where the mean annual wage is higher. For example, the mean annual wage for marketing managers in San Jose-Sunnyvale-Santa Clara, CA is $120,440, while in Seattle-Tacoma-Bellevue, WA it is $109,530, and in San Francisco-Oakland-Hayward, CA it is $107,790. These figures suggest that marketing graduates who are willing to relocate may be able to earn higher salaries and advance their careers more quickly. For those looking to further their education, MBA financial aid companies can provide valuable assistance in pursuing an advanced degree.

Other Things You Should Know

How can Online Marketing students in Maryland maximize their learning experience?

To maximize their learning experience, online marketing students in Maryland can leverage various strategies that not only enhance their academic growth but also prepare them for the competitive job market. By engaging with the local business community, for instance, students can gain practical insights into the marketing landscape specific to Maryland, understanding the nuances of consumer behavior and market trends in the region. This can be achieved through internships, workshops, or even collaborative projects with local businesses, allowing students to apply theoretical knowledge to real-world scenarios.

Some key approaches to maximizing the learning experience include:

  • Participating in online forums and discussion groups focused on marketing, where students can share ideas, learn from peers, and stay updated on the latest marketing tools and technologies, with many universities in Maryland, such as the University of Maryland Global Campus, offering such platforms for their online students.
  • Utilizing resources provided by universities, such as online libraries, career counseling services, and academic support, which can significantly enhance the learning experience, with institutions like Johns Hopkins University and Towson University in Maryland offering comprehensive support systems for their online students.
  • Engaging in professional networking through organizations like the American Marketing Association (AMA), which has local chapters in Maryland, providing opportunities for students to connect with marketing professionals, attend seminars, and participate in workshops that can enrich their understanding of the field.
  • Staying abreast of industry trends and best practices by following leading marketing blogs, attending webinars, and participating in online courses or certifications that complement their degree program, such as those offered by the Digital Marketing Institute or HubSpot Academy, which can provide students with specialized skills indigital marketing.
  • Building a personal brand through creating a professional online presence, such as a LinkedIn profile or a personal website, which can help students showcase their skills, experience, and achievements to potential employers, a strategy that is increasingly important in the digital age.

Furthermore, online marketing students in Maryland can benefit from the state's thriving economy and its proximity to major markets, including Washington, D.C., which offers a unique blend of governmental, technological, and entrepreneurial environments. This proximity can provide students with a wide range of opportunities for internships, job placements, and networking, making Maryland an attractive location for studying online marketing. By combining academic rigor with practical experience and professional development, online marketing students in Maryland can position themselves for success in this dynamic and ever-evolving field.

What are the emerging niches within the Marketing field?

As the marketing landscape continues to evolve, it's essential for prospective students in Maryland to stay ahead of the curve and explore the emerging niches within the field. With the rise of digital technologies, marketing has become more complex and specialized, offering a wide range of exciting opportunities for those who are passionate about creative problem-solving and strategic thinking. According to a report by the Bureau of Labor Statistics, employment of marketing managers is projected to grow 10% from 2020 to 2030, faster than the average for all occupations.

Some of the emerging niches within the marketing field include:

  • Digital marketing analytics, which involves using data and statistical techniques to measure and optimize marketing campaigns, a skillset that is highly valued by top companies in Maryland, such as Under Armour and Lockheed Martin, and can be developed through online marketing degree programs at universities like the University of Maryland Global Campus or Towson University.
  • Social media marketing, which requires a deep understanding of social media platforms, content creation, and community engagement, and is a key area of focus for many marketing departments in Maryland, including those at popular companies like Marriott International and Discovery Communications.
  • Content marketing, which involves creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, and is a growing area of emphasis for online marketing degree programs in Maryland, such as those offered at the University of Baltimore or Morgan State University.
  • Influencer marketing, which requires building relationships with influencers and creating campaigns that resonate with their followers, and is a rapidly evolving field that is being studied and taught at universities like Johns Hopkins University or the University of Maryland, College Park.
  • Sustainability marketing, which involves developingmarketing strategies that promote environmentally friendly and socially responsible products and services, and is an area of increasing importance for companies in Maryland, such as those in the renewable energy sector, and can be explored through online marketing degree programs that focus on sustainable business practices.

As a professor who has mentored many students in Maryland, I've seen firsthand how pursuing a passion for marketing can lead to a fulfilling and successful career, and I encourage prospective students to dream big and explore these emerging niches, which are not only exciting but also in high demand. With the right education and training, students can develop the skills and expertise needed to succeed in these areas and make a meaningful impact in the marketing world. According to a survey by the American Marketing Association, 71% of marketers believe that having a strong understanding of marketing analytics is crucial for success in the field, and online marketing degree programs in Maryland can provide students with the knowledge and skills needed to excel in this area.

How to prepare For the job market after completing a Online Marketing degree in Maryland ?

To effectively prepare for the job market after completing an online marketing degree in Maryland, it is essential to develop a comprehensive understanding of the state's unique market landscape, which is characterized by a strong presence of industries such as technology, healthcare, and finance. According to the Bureau of Labor Statistics, the employment of marketing managers in Maryland is projected to grow 10% from 2020 to 2030, which is faster than the national average. In light of this, students can take several steps to enhance their employability, including:

  • Building a strong foundation in digital marketing skills, such as search engine optimization, pay-per-click advertising, and social media marketing, which are highly valued by employers in Maryland, as evidenced by the numerous job postings on platforms like LinkedIn and Indeed.
  • Gaining practical experience through internships or volunteer work with local businesses or organizations, such as the University of Maryland's Robert H. Smith School of Business, which offers a range of experiential learning opportunities, including marketing consulting projects and industry-sponsored research initiatives.
  • Developing a professional online presence, including a personal website or blog, and engaging with industry professionals on social media platforms, such as LinkedIn, to establish a network of contacts and stay informed about industry trends and job opportunities.
  • Staying up-to-date with the latest industry trends and best practices, such as data-driven marketing and customer experience management, by attending webinars, workshops, and conferences, like the annual Maryland Marketing Conference, which features keynote speakers and panel discussions on topics relevant to the field.
  • Pursuing certifications, such as the HubSpot Inbound Marketing certification or the Google Analytics certification, which can demonstrate expertise and commitment to potential employers, and are offered by institutions likethe University of Baltimore's Merrick School of Business, which provides a range of professional development programs in marketing and related fields.
  • Leveraging the resources and services provided by the career centers of online marketing degree programs in Maryland, such as the career coaching and job placement assistance offered by Johns Hopkins University's Carey Business School, to receive guidance on resume building, interview preparation, and job search strategies.
What are the top skills employers look For in Marketing degree graduates in Maryland ?

As a marketing graduate in Maryland, you're likely to be in high demand, with the state's thriving economy and numerous industries, including technology, healthcare, and finance, driving the need for skilled marketers. According to the Bureau of Labor Statistics, employment of marketing managers in Maryland is projected to grow 10% from 2020 to 2030, faster than the national average. To increase your chances of landing a job in this competitive field, it's essential to possess the skills that employers are looking for. Some of the top skills include:

  • Data analysis and interpretation, as companies like Lockheed Martin and Northrop Grumman, with a presence in Maryland, rely on data-driven marketing strategies to inform their business decisions, and having the ability to collect, analyze, and interpret large data sets is crucial in this field.
  • Digital marketing expertise, particularly in areas like social media marketing, search engine optimization, and pay-per-click advertising, as many Maryland-based companies, such as Under Armour and Marriott International, have a strong online presence and need marketers who can help them navigate the digital landscape.
  • Creativity and problem-solving skills, as employers like the University of Maryland Medical System and Johns Hopkins University, value marketers who can think outside the box and develop innovative solutions to complex marketing challenges, and having a portfolio that showcases your creative abilities can be a major asset.
  • Strong communication and collaboration skills, as marketing teams in Maryland often work closely with other departments, such as sales and product development, to launch new products and services, and being able to effectively communicate marketing strategies and results to both technical and non-technical stakeholders is vital.
  • Familiarity with marketing automation tools and technologies, such as Marketo and HubSpot, which are widely used in Maryland's marketing industry, and havinghands-on experience with these tools can give you a competitive edge in the job market.
  • Understanding of consumer behavior and market trends, as companies in Maryland need marketers who can help them stay ahead of the curve and adapt to changing consumer preferences and market conditions, and having a strong foundation in marketing research and analysis can help you develop this understanding.Many online marketing degree programs in Maryland, such as those offered by the University of Maryland Global Campus and Towson University, can help you develop these skills and prepare you for a successful career in marketing, with courses that cover topics like marketing strategy, brand management, and digital marketing, as well as internships and capstone projects that provide hands-on experience and real-world applications.

See What Experts Have To Say About Studying Marketing

Read our interview with Marketing experts

Aidin Namin, Ph.D.

Aidin Namin, Ph.D.

Marketing Expert

Associate Professor of Marketing Analytics

Loyola Marymount University

John R. Meindl

John R. Meindl

Marketing Expert

Adjunct Assistant Professor of Marketing

Hofstra University

Sonya A. Grier, Ph.D.

Sonya A. Grier, Ph.D.

Marketing Expert

Professor, Department of Marketing

American University

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