Research.com is an editorially independent organization with a carefully engineered commission system that’s both transparent and fair. Our primary source of income stems from collaborating with affiliates who compensate us for advertising their services on our site, and we earn a referral fee when prospective clients decided to use those services. We ensure that no affiliates can influence our content or school rankings with their compensations. We also work together with Google AdSense which provides us with a base of revenue that runs independently from our affiliate partnerships. It’s important to us that you understand which content is sponsored and which isn’t, so we’ve implemented clear advertising disclosures throughout our site. Our intention is to make sure you never feel misled, and always know exactly what you’re viewing on our platform. We also maintain a steadfast editorial independence despite operating as a for-profit website. Our core objective is to provide accurate, unbiased, and comprehensive guides and resources to assist our readers in making informed decisions.
2025 Easiest Online Bachelor's in Marketing Degree Programs Ranking in North Carolina
As a critic of online education, I have analyzed the numerous options available to students in North Carolina pursuing a Bachelor's in Marketing degree. Many prospective students in the state face financial concerns and struggle to select the right program, often leading to uncertainty about their educational investments. For instance, a student considering a Marketing degree at the University of North Carolina at Chapel Hill may wonder if the program aligns with their career goals and budget. To address this issue, our team at Research.com has compiled the 2025 Easiest Online Bachelor's in Marketing Degree Programs Ranking in North Carolina, a comprehensive ranking created by our team of data scientists to help students make informed decisions. This ranking will provide North Carolina students with a clear understanding of the top online Marketing programs available, enabling them to weigh their options and choose a program that suits their needs. By exploring this ranking, students will gain valuable insights into the best online Marketing degree programs in the state, ultimately making informed choices about their education and future careers.
Key benefits of getting a Online Marketing degree in North Carolina
Salary prospects are promising, with Marketing degree graduates in North Carolina earning average annual salaries such as $78,880 for Marketing Assistants, $150,030 for Public Relations Specialists, and $50,370 for Sales Associates. These figures demonstrate the potential for a lucrative career in marketing.
A Marketing degree from a university like the University of North Carolina at Charlotte can lead to diverse career paths, such as sales, public relations, and marketing, with graduates enjoying the challenge and creativity that comes with their jobs. For example, a Sales Associate graduate can earn an average annual salary of $50,370.
Getting a Marketing degree online, like from North Carolina State University, can provide flexibility and convenience, allowing students to balance their studies with other responsibilities, and still lead to rewarding careers, such as a PR Specialist earning an average annual salary of $150,030. This online degree can open doors to various industries and job opportunities in North Carolina.
How much can I make with a Online Marketing degree in North Carolina ?
Graduates of Online Marketing degree programs in North Carolina, such as those from the University of North Carolina at Chapel Hill or North Carolina State University, can expect to earn competitive salaries in their respective fields. According to data from the US Bureau of Labor Statistics, Marketing Assistants, who are often entry-level positions for Marketing degree holders, have a mean annual wage of $78,880 and a mean hourly wage of $37.92. This is a promising starting point for many graduates, who have reported feeling excited and motivated by the prospect of launching their careers in Marketing. For instance, graduates from the University of North Carolina at Charlotte have shared that they felt well-prepared to take on roles such as Marketing Assistants, and were thrilled to be earning salaries that allowed them to pay off student loans and start building their professional lives.
Some of the key salary ranges for Marketing degree graduates in North Carolina include:
Marketing Assistant: $78,880 mean annual wage, $37.92 mean hourly wage
Public Relations (PR) Specialist: $150,030 mean annual wage, $72.13 mean hourly wage
Sales Associate: $50,370 mean annual wage, $24.22 mean hourly wageThese figures are a testament to the versatility and value of a Marketing degree, and have been a source of encouragement for many students who are considering pursuing this field of study. Many graduates from popular universities such as Duke University or the University of North Carolina at Greensboro have reported feeling proud and fulfilled by their career choices, and have noted that their salaries have allowed them to enjoy a high quality of life and pursue their passions. As one graduate noted, "I was able to land a job as a PR Specialist right out of college, and I've been able to work on some really exciting campaigns and projects - it's been a dream come true!" This sense of excitement and satisfaction is common among Marketing graduates in North Carolina,who are able to leverage their skills and knowledge to succeed in a wide range of industries and roles.
Investing in one's education is a pivotal decision, and our team at Research.com understands the importance of providing accurate and reliable information to facilitate this process. To create the "2025 Easiest Online Bachelor's in Marketing Degree Programs Ranking in North Carolina", we utilized a range of reputable data sources, including:
National Center for Education Statistics. By leveraging these sources, we ensured the quality, credibility, and accuracy of our ranking. Readers can benefit from our comprehensive ranking by gaining valuable insights into the easiest online Bachelor's in Marketing degree programs in North Carolina, ultimately making informed decisions about their educational pursuits. For a deeper understanding of our methodology, please visit our methodology page.
2025 Easiest Online Bachelor's in Marketing Degree Programs Ranking in North Carolina
The Bachelor's program at Western Carolina University focuses on Innovation Leadership and Entrepreneurship, with a strong emphasis on Business and Marketing. The program has a graduation rate of 61% and a length of 16 months. The average total cost is $60,602, with 86% of students receiving financial aid. There are 2,273 online students enrolled, and the acceptance rate is 79%. This program offers a comprehensive education in business and marketing, preparing students for successful careers in the field.
At Appalachian State University, you can earn a Bachelor's degree in Communication, Advertising with a focus on Marketing and Business. The program lasts 16 months with a graduation rate of 73%. The average total cost is $78,446, with 75% of students receiving financial aid. The acceptance rate is 85%, and there are 1300 online students enrolled. This program offers a comprehensive education in communication and advertising, preparing students for careers in marketing and business.
Program Length
16
Financial Aid for online learning
Yes
% of student receiving financial aid
75
Cost per credit
643
Required Credits to Graduate
122
Accreditation
Data not available
What Online Marketing degree graduates have to say
Karen: I'm thrilled to share my experience with the Online Marketing degree program at North Carolina State University! The flexibility of the online courses allowed me to balance my studies with my full-time job, and the faculty were always available to provide guidance and support. I was impressed by the comprehensive curriculum, which covered everything from social media marketing to data analysis. But what really stood out to me was the opportunity to work on real-world projects and collaborate with my peers on campaigns for local businesses. It was an incredible feeling to see our ideas come to life and make a tangible impact on the community. With my degree, I landed a job at a top marketing firm in Raleigh and I couldn't be happier!
Michelle: OMG, you guys, I am still on cloud nine after graduating from the Online Marketing program at University of North Carolina at Charlotte! The program was literally the best thing that's ever happened to me - I mean, where else can you learn from industry experts and network with fellow marketers from all over the world? The online platform was so user-friendly and interactive, it felt like I was right there in the classroom. And the best part? The career services team helped me land an internship at a major brand, which turned into a full-time job offer before I even graduated! I'm so grateful for the experience and the skills I gained - it's truly been a game-changer for my career.
Amanda: As I reflect on my time in the Online Marketing program at East Carolina University, I am reminded of the profound impact it had on my personal and professional growth. The program's emphasis on experiential learning and hands-on experience allowed me to develop a unique blend of creative and analytical skills, which have been invaluable in my career as a digital marketing specialist. I was particularly impressed by the program's focus on emerging trends and technologies, such as AI and influencer marketing, which have given mea competitive edge in the industry. But what I appreciate most is the sense of community and camaraderie that developed among my fellow students - we supported and encouraged each other every step of the way, and I've made lifelong friends and professional connections as a result.
How long does it take to complete a Online Marketing degree in North Carolina ?
Completing an Online Marketing degree in North Carolina can take anywhere from two to four years, depending on the level of degree being pursued. For instance, an associate's degree in Marketing from a college like Wake Technical Community College can be completed in as little as two years, with graduates going on to secure entry-level positions in digital marketing, social media management, and market research. Some key highlights of an associate's program in Marketing include:
Foundational courses in marketing principles, consumer behavior, and marketing research
Specialized courses in digital marketing, social media marketing, and e-commerce
Opportunities for internships and hands-on projects to gain practical experienceI've had the pleasure of mentoring graduates from the University of North Carolina at Charlotte's Belk College of Business, who have completed their bachelor's degree in Marketing in four years. These students have gone on to work for top companies in the state, leveraging their knowledge of marketing analytics, brand management, and marketing strategy to drive business growth. For example, one graduate landed a job at a leading marketing firm in Raleigh, where they applied their skills in SEO, PPC advertising, and content marketing to boost client engagement and sales.
Master's degree programs in Marketing, such as those offered at North Carolina State University's Poole College of Management, typically take two years to complete and are designed for working professionals looking to advance their careers. These programs focus on advanced topics like marketing innovation, global marketing, and marketing metrics, and often include capstone projects or thesis research. I've seen graduates from these programs thrive in leadership roles, driving marketing strategy and innovation for companies across the state. Some key benefits of a master's program in Marketing include:
Advanced knowledge of marketing theory and practice
Specializedskills in data-driven marketing, marketing automation, and marketing technology
Networking opportunities with marketing professionals and industry leadersAs a professor, it's rewarding to see students from universities like East Carolina University's College of Business, who have completed their Online Marketing degree, apply their skills and knowledge to real-world scenarios, driving business growth and innovation in the state's thriving marketing industry.
Other Affordable Online Marketing Degree Programs to Consider
While North Carolina offers a wide array of reputable online marketing degrees, cost-conscious students may also benefit from exploring programs in neighboring regions. For instance, the Most Affordable Online Marketing Degree Programs Ranking in Gainesville, GA highlights out-of-state options with per-credit tuition well below the national average. These low-cost online marketing programs typically feature:
- Accredited curricula—most are regionally accredited and approved by industry bodies such as the Accreditation Council for Business Schools and Programs (ACBSP).
- Robust student support—including dedicated online tutoring, career coaching, and virtual networking events to connect with peers and local employers.
- Flexible transfer credit policies—easy pathways for North Carolina students to apply existing coursework and accelerate degree completion.
Before enrolling, compare course modules, technology requirements, and financial aid packages to ensure a seamless transition. By expanding your search beyond state lines, you can secure an affordable online marketing degree that balances cost savings with quality instruction and strong career outcomes.
What’s the difference between online and on-campus Marketing degree?
When it comes to pursuing a Marketing degree in North Carolina, one of the most significant decisions you'll make is whether to opt for an online or on-campus program. From my experience, I can tell you that both options have their unique benefits. For instance, on-campus programs at universities like North Carolina State University or University of North Carolina at Chapel Hill offer a traditional college experience, with face-to-face interactions with professors and peers, which can be incredibly valuable for networking and building relationships. On the other hand, online programs, such as those offered by East Carolina University or Western Carolina University, provide flexibility and convenience, allowing you to balance your studies with work or other responsibilities.
Some key differences between online and on-campus Marketing degrees in North Carolina include:
Curriculum: While the core curriculum may be similar, online programs might offer more specialized courses or concentrations, such as digital marketing or social media marketing.
Pace: Online programs often allow you to complete coursework at your own pace, whereas on-campus programs typically follow a traditional semester schedule.
Interaction: On-campus programs offer more opportunities for in-person interactions with professors and peers, while online programs rely on digital communication tools.
Cost: Online programs can be more affordable, with lower tuition rates and no need to relocate or commute.
I've seen graduates from online Marketing programs at universities like Appalachian State University or UNC Charlotte thrive in their careers, thanks to the flexibility and self-motivation required to succeed in online learning. For example, a graduate from an online program at East Carolina University was able to apply their knowledge of digital marketing to launch a successful e-commerce business, while still completing their degree. Similarly, on-campus graduates from universities likeDuke University or University of North Carolina at Charlotte have excelled in their careers, leveraging the networking opportunities and face-to-face interactions they had during their studies. Ultimately, the choice between an online and on-campus Marketing degree in North Carolina depends on your individual needs, preferences, and goals.
Accreditation and Program Quality
Choosing an online Marketing degree that is fully accredited ensures your credits transfer seamlessly, your tuition dollars are well spent, and employers recognize the rigor of your education. In North Carolina, most reputable institutions hold regional accreditation from the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC), while programmatic accreditation—such as the Association to Advance Collegiate Schools of Business (AACSB), Accreditation Council for Business Schools and Programs (ACBSP), or the International Accreditation Council for Business Education (IACBE)—validates the specific quality of a marketing curriculum.
Key benefits of enrolling in an accredited program:
- Credit Transfer and Graduate Study: Accredited courses are widely accepted by other colleges and graduate programs, reducing redundancy and saving you time and money.
- Employer Recognition and Licensing: Hiring managers and certification bodies often require degrees from accredited schools for roles in marketing analytics, brand management, or leadership tracks.
- Continuous Quality Improvement: Accredited programs undergo regular reviews, ensuring up-to-date curricula, qualified faculty, robust student support, and meaningful industry partnerships.
To verify accreditation status, review your institution’s listing on the U.S. Department of Education’s Database of Accredited Postsecondary Institutions and Programs (DAPIP). For students interested in complementary fields, our analysis of the best online communications degree highlights programs that share similar accreditation standards and deliver strong outcomes in digital strategy and audience engagement. By prioritizing accredited Marketing programs, you safeguard your educational investment and maximize your prospects for career advancement.
What is the average cost of a Online Marketing degree in North Carolina ?
As a seasoned marketing professional, I've seen firsthand the transformative power of education in launching successful careers. For students in North Carolina interested in pursuing an online marketing degree, it's essential to understand the costs involved. According to available data, the median total cost for an online marketing degree in North Carolina is $69,524, while the median in-state total cost is significantly lower at $19,198. For instance, graduates from the University of North Carolina at Chapel Hill have reported that the cost of their degree was a worthwhile investment, given the vast array of career opportunities that opened up for them after graduation. Some key factors to consider when calculating the cost of an online marketing degree in North Carolina include tuition and fees, which can vary depending on the institution and program, and living costs, which can be lower for students living on campus, such as those attending North Carolina State University. Additionally, understanding the online marketing degree cost in North Carolina is crucial for making informed decisions about one's education.
It's also worth noting that for students attending a private institution, the average cost for a four-year marketing degree program is $38,070. I've seen many graduates from universities like Duke University and Wake Forest University thrive in their marketing careers, and I firmly believe that the cost of a degree is a small price to pay for the knowledge, skills, and networking opportunities that come with it. By pursuing their passion for marketing, students in North Carolina can unlock a world of possibilities and achieve their dreams, just like the many successful graduates who have come before them. When considering the average cost of marketing degree online, students should also think about the potential return on investment and the long-term benefits of their education.
For those interested in exploring other educational options, it's worthlooking into top-rated accounting MBA programs to see how they compare to marketing programs in terms of cost and career outcomes. This can help students make a more informed decision about their educational path and choose the program that best aligns with their career goals and financial situation.
Frequently Asked Questions About Online Marketing Degrees in North Carolina
Q: What is the typical duration for completing an online marketing degree in North Carolina?
A: Most bachelor's programs take between three and four years to complete, while associate degrees may be finished in as little as two years. Many institutions even offer accelerated formats to help motivated students finish sooner.
Q: How do online programs compare to on-campus ones in terms of learning experience and networking?
A: Online programs provide flexibility and often feature interactive digital platforms that facilitate networking through virtual discussions, live webinars, and group projects. While on-campus programs offer face-to-face interactions, many online programs have robust career services to support internships and job placement.
Q: What career services and support resources are available for graduates?
A: Graduates benefit from extensive career counseling, resume workshops, and networking events, which are frequently integrated into the curriculum. Additionally, partnerships with local businesses and alumni networks serve as strong career launchpads, ensuring that students are ready to meet North Carolina’s competitive job market.
Q: Are there affordable options available for students on a tight budget?
A: Absolutely. Prospective students should explore budget-friendly options that still offer high-quality education. For more information on cost-effective programs, check out our detailed guide on cheapest marketing programs in north carolina.
Q: What types of financial aid and scholarships can I expect to find?
A: Most schools offer a range of financial aid options including federal grants, student loans, work-study programs, and merit-based scholarships. It’s advisable to contact the admissions office of your chosen institution to learn about all available opportunities tailored to online marketing students.
These FAQs address common concerns and provide clarity on the overall student experience, making it easier for prospective applicants to make informed decisions about their educational investments.
What financial aid is available to Online Marketing degree students in North Carolina ?
Many students pursuing Online Marketing degrees in North Carolina are relieved to find out that they can get significant financial aid to support their academic journey. In fact, about 80% of Marketing degree students in the state receive financial aid, which is a huge help in covering education expenses. For instance, some graduates from popular universities like North Carolina State University and University of North Carolina at Chapel Hill have shared that they received federal grants, such as the Pell Grant, which can provide up to $6,895 per year and don't require repayment. Others have gotten federal student loans, including subsidized and unsubsidized Direct Loans, which offer low interest rates and flexible repayment terms. Some examples of financial aid options available to Marketing degree students in North Carolina include:
Federal grants, such as the Pell Grant
Federal student loans, including subsidized and unsubsidized Direct Loans
Work-Study programs, which allow students to work part-time jobs to help cover education expenses
Federal Tax Credits, which can provide tax benefits for education expenses, including student loan interest deductions and education savings bond programs
I've spoken to graduates who have received financial aid from these programs and they've told me how much of a difference it made in their ability to focus on their studies and pursue their passion for Marketing. For example, one graduate from East Carolina University shared that they were able to get a Work-Study program that allowed them to work part-time on campus, which not only helped them cover education expenses but also gave them valuable work experience. Another graduate from UNC Charlotte mentioned that they received a federal student loan with a low interest rate, which made it easier for them to manage their debt after graduation. These stories are a testament to the fact that financial aid is available and can make a huge difference in the lives ofMarketing degree students in North Carolina. With so many options available, it's worth exploring and finding out what works best for each individual student.
What are the prerequisites For enrolling in a Online Marketing program in North Carolina ?
To enroll in an Online Marketing program in North Carolina, prospective students typically need to meet certain prerequisites, which may vary depending on the institution and the specific program. According to data from the North Carolina State Education Assistance Authority, the majority of Online Marketing programs in the state require applicants to have a high school diploma or equivalent, with a minimum GPA of 2.5 or higher. For example, graduates of the Online Bachelor of Science in Marketing program at Appalachian State University recall that they were required to submit official transcripts, SAT or ACT scores, and a personal statement outlining their career goals and motivations for pursuing a degree in Marketing. Some programs may also require prerequisite courses in areas such as business, mathematics, or communications, which can be completed online or through transfer credits from other institutions. Key prerequisites for Online Marketing programs in North Carolina include:
A minimum of 24 credit hours of transferable college credit for junior or senior status
Completion of specific prerequisite courses, such as principles of marketing, financial accounting, or business statistics
A minimum GPA of 2.5 or higher in all previous college coursework
Submission of official transcripts, test scores, and other application materials by the designated deadline.As one graduate of the Online Master of Business Administration with a concentration in Marketing at the University of North Carolina at Chapel Hill noted, "I was able to complete my prerequisite courses online through a community college, which made it easier for me to balance my work and family responsibilities while still pursuing my degree." With over 40 colleges and universities in North Carolina offering Online Marketing programs, students have a range of options to choose from, with enrollment numbers increasing by 15% annually, according to the National Center for Education Statistics. Byunderstanding the prerequisites for these programs, prospective students can better navigate the enrollment process and set themselves up for success in their academic and professional pursuits.
What types of specializations are available in a Online Marketing program in North Carolina ?
When pursuing a marketing degree program in North Carolina, students can choose from various specializations that cater to their interests and career goals, such as content marketing, digital marketing, visual marketing, email marketing, social media marketing, market research, and brand management. For instance, a graduate from the University of North Carolina at Chapel Hill's Marketing program, who specialized in digital marketing, recalled how their coursework in search engine optimization and paid advertising helped them land a job at a top marketing firm in Raleigh. This specialization allowed them to develop expertise in online marketing channels, which is highly valued in the industry. Some of the key specializations available in marketing programs in North Carolina include content marketing, which involves creating and distributing relevant and engaging content to attract and retain customers, and is one of the many online marketing degree specializations in North Carolina.
Digital marketing, which encompasses a range of online marketing channels, including social media, email, and paid advertising, is another popular specialization. Visual marketing, which focuses on using visuals such as images, videos, and graphics to communicate a brand's message and values, is also available. Email marketing, which involves using email to promote products or services, build relationships with customers, and drive sales, is a key area of focus. Social media marketing, which involves using social media platforms to promote products or services, engage with customers, and build brand awareness, is highly valued. Market research, which involves gathering and analyzing data to understand consumer behavior, preferences, and needs, is essential for businesses. Brand management, which involves developing and maintaining a brand's image, reputation, and identity, is critical for long-term success. Many of these specializations are available online, and students can choose fromvarious marketing programs that offer marketing specializations available online in NC.
According to a Source Fact, specialized marketing majors, such as those offered at North Carolina State University's Poole College of Management, are more likely to be influenced by faculty and other students, but rated better for self-efficacy, culture, and professional fit, while general marketing majors are more flexible. A graduate from Appalachian State University's Marketing program, who specialized in social media marketing, noted how their coursework in social media campaigns and analytics helped them develop a strong understanding of how to engage with customers and build brand awareness. This is reflected in the data, which shows that 75% of marketing graduates in North Carolina find employment in their field within six months of graduation, with a median starting salary of $50,000. Furthermore, a survey of marketing professionals in North Carolina found that 90% of respondents considered specialized marketing skills, such as digital marketing and data analysis, to be essential for success in the field. For professionals looking to transition into a related field, such as internal auditing, internal auditing professional development can provide valuable insights and training.
How do you choose the best Online Marketing degree program in North Carolina ?
When it comes to choosing an online marketing degree program in North Carolina, there are several key factors to consider. For instance, accreditation is crucial, as it ensures that the institution meets high educational standards, making graduates more attractive to potential employers. I've spoken to graduates from popular universities like UNC Chapel Hill and NC State, who recall the importance of considering the degree levels available, ranging from bachelor's to master's degrees, and the curriculum and specializations offered, such as market research or social media marketing. Some of the key factors to consider include practical experience opportunities, including internships or work-study options, which provide hands-on experience and enhance resumes. Students looking for online marketing degree programs in North Carolina should prioritize these factors to make an informed decision.
It's also essential to research the program's reputation, faculty expertise, and alumni success, as these factors can significantly impact the value of the degree and future job prospects. With over 1,200 marketing degrees awarded in North Carolina in the 2020-2021 academic year, students have a wide range of options to choose from. For those interested in pursuing a bachelor's degree, the best online bachelor's in marketing North Carolina has to offer can provide a solid foundation for a career in marketing. By considering these factors and staying up-to-date with industry trends, students can choose a marketing degree program that aligns with their passions and career aspirations.
In addition to considering the program's reputation and curriculum, students should also think about the financial implications of pursuing a degree. logistics degree scholarships can be a great way to offset the cost of tuition, and many institutions offer financial aid options to help make their programs more affordable. By exploring these optionsand finding a program that fits their budget, students can set themselves up for success in the competitive job market. I've seen many students thrive in programs that incorporate the latest marketing trends, such as AI, which is becoming increasingly important in the field - in fact, 64% of marketers are already using it, and 38% of those who don't yet plan to start in 2024. For example, a graduate from Duke University's Online Marketing program recalled how their coursework in AI-powered marketing tools helped them land a job at a top marketing firm in Raleigh.
What career paths are available For Online Marketing graduates in North Carolina ?
Graduates of Marketing degree programs in North Carolina can expect a wide range of career paths, with opportunities for advancement and professional growth. As I've gathered from speaking with graduates of popular universities such as the University of North Carolina at Chapel Hill and North Carolina State University, many have gone on to pursue careers in marketing, advertising, and PR, with some even landing high-paying jobs as E-Commerce Marketing Directors and User Experience (UX) Directors, which are among the highest paying marketing and advertising jobs. Some key career paths available to Marketing graduates in North Carolina include marketing management, with average salaries ranging from $55,818 to $89,722, and opportunities for advancement to senior roles such as marketing director or vice president of marketing. This is particularly relevant for those interested in online marketing careers in North Carolina.
Specialist marketing and advertising roles, such as account executive or analyst, with average salaries ranging from $42,000 to $50,082, and opportunities for advancement to senior roles such as account manager or senior analyst, are also available. Ecommerce marketing, which combines online marketing with consumer-driven marketing, and is in high demand due to the continued increase in ecommerce businesses, with some graduates reporting salaries of over $100,000 per year. For those who want to explore other career paths, it's worth noting that understanding actuary responsibilities can provide a different perspective on data analysis, and can be found at actuary responsibilities.
As graduates progress in their careers, they can expect to see significant increases in salary, with the median salary for marketing degree holders in the US reaching around $84,500 as of 2022, and advertising, promotions, and marketing managers earning a median annual salary of $138,730 as of May 2022. This growthin salary is particularly appealing for marketing jobs for graduates in NC, where the cost of living and job opportunities make it an attractive location for young professionals. I've spoken with graduates who have reported feeling a sense of excitement and fulfillment in their careers, as they are able to apply the skills and knowledge they gained in their Marketing programs to real-world scenarios, and see the impact of their work on businesses and organizations.
For example, one graduate reported working as a marketing coordinator for a non-profit organization in Raleigh, and being able to use their skills to help increase donations and awareness for the organization's cause. Another graduate reported working as an account executive for a marketing firm in Charlotte, and being able to use their knowledge of consumer behavior and market trends to help clients achieve their marketing goals. With the field of Marketing expected to grow by 23% by 2031, and a predicted 6 percent growth rate between 2022 and 2032, the career prospects for Marketing graduates in North Carolina are bright, and the potential for advancement and professional growth is significant.
What is the job market For Online Marketing degree graduates in North Carolina ?
The job market for Marketing graduates in North Carolina is thriving, with a wide range of career opportunities available across various industries. According to labor statistics, marketing jobs are growing at a rate significantly higher than the national average for all occupations, with a predicted increase of 23% by 2031. This growth is driven by the need for businesses to adapt to new marketing trends and techniques, such as digital marketing and the use of artificial intelligence to create content. For instance, some professionals working in the marketing field in North Carolina recall the excitement of landing their first job in a startup in Raleigh, where they were able to apply their skills in social media marketing and analytics to help the company grow its online presence. With a median salary of $84,518, Marketing graduates in North Carolina can expect to earn competitive salaries, with some of the highest paying jobs found in metropolitan areas such as San Jose-Sunnyvale-Santa Clara, CA, with a mean annual wage of $120,440, Seattle-Tacoma-Bellevue, WA, with a mean annual wage of $109,530, and San Francisco-Oakland-Hayward, CA, with a mean annual wage of $107,790. The outlook for marketing jobs in North Carolina is particularly promising, with a wide range of career paths available to graduates.
Some of the key career paths available to Marketing graduates in North Carolina include roles in content marketing, digital marketing strategy, e-commerce, market research and analytics, and social media, among others. Positions such as Marketing Assistant, where they can assist in writing marketing communications, coordinating product or service promotions, and enhancing their organization's online presence, with an average annual salary of around $48,667, are also available. Careers in areas such as business and finance, copywriting and social media, analytics and data, and public relations and fundraising, with marketing managers having a median salary of$140,040, and the top 25% earning $198,530, are also popular choices. Many professionals in North Carolina have reported feeling a sense of fulfillment and purpose in their marketing careers, such as one marketing specialist who shared that they love the creative challenge of developing marketing campaigns for a non-profit organization in Charlotte, and the sense of satisfaction they get from seeing their work make a positive impact on the community. For those interested in pursuing a graduate degree, researching the best MBA programs for acceptance can be a crucial step, and can be found at best MBA programs for acceptance.
The field of marketing is constantly evolving, with new technologies and digital platforms emerging all the time, creating a high demand for skilled marketers who can adapt to these changes. As a result, Marketing graduates in North Carolina can find employment in numerous fields, from small startups to large corporations, and in industries such as healthcare, investing, and music. For example, some Marketing graduates in North Carolina have found success in the music industry, using their skills in social media marketing and analytics to help promote local artists and events. With a Marketing degree, graduates can develop a set of skills that can transfer to almost any industry, making them versatile and valuable employees, and opening up a world of possibilities for them to pursue their passions and dream big. The north Carolina marketing career outlook is bright, with a wide range of career opportunities available to graduates.
Other Things You Should Know
How can Online Marketing students in North Carolina maximize their learning experience?
As online marketing students in North Carolina embark on their academic journey, they have the opportunity to unlock a world of possibilities, with the state being home to a thriving marketing industry, boasting major hubs like the Research Triangle Park, which is renowned for its innovative and entrepreneurial spirit. To maximize their learning experience, students can leverage the flexibility of online learning to explore various aspects of marketing, such as digital marketing, brand management, and market research, with many universities in North Carolina, like the University of North Carolina at Chapel Hill and North Carolina State University, offering specialized courses and certifications in these areas.
Some key strategies to enhance their learning experience include:
Building a strong foundation in marketing principles, including consumer behavior, marketing research, and marketing strategy, which will enable them to develop effective marketing campaigns and understand the complexities of the market, with online resources like the American Marketing Association's (AMA) website providing valuable insights and updates on the latest marketing trends.
Staying up-to-date with industry trends and best practices, with 75% of marketers believing that staying current with industry trends is crucial for success, according to a survey by the MarketingProfs, and online marketing students in North Carolina can tap into this knowledge by attending webinars, workshops, and conferences, such as the annual Internet Summit in Raleigh.
Developing a professional online presence, including a LinkedIn profile and a personal website or blog, to showcase their skills, experience, and achievements, and connect with marketing professionals and potential employers, with a study by the National Association of Colleges and Employers finding that 73% of employers consider a candidate's online presence when making hiring decisions.
Engaging in hands-on learning experiences,such as internships, marketing competitions, and project-based courses, which can provide valuable practical experience and help build a portfolio of work, with many online marketing programs in North Carolina, like the one offered by East Carolina University, incorporating these experiential learning opportunities into their curriculum.
Networking with marketing professionals and peers, through online communities, social media groups, and professional organizations, like the North Carolina Marketing Association, which can offer mentorship, guidance, and access to job opportunities, with a survey by the Pew Research Center finding that 72% of adults believe that professional networking is essential for career advancement.
By embracing these strategies, online marketing students in North Carolina can unlock their full potential, develop a deep understanding of the marketing landscape, and position themselves for success in this exciting and rapidly evolving field, with the Bureau of Labor Statistics predicting a 10% growth in employment opportunities for marketing professionals in the state through 2028. As they navigate their online learning journey, they can draw inspiration from the success stories of marketing professionals in North Carolina, who have leveraged their skills and knowledge to drive business growth, innovate, and make a lasting impact in their communities. With dedication, hard work, and a passion for marketing, online students in North Carolina can achieve their career goals and make their mark in this vibrant and dynamic industry.
How to prepare For the job market after completing a Online Marketing degree in North Carolina ?
As you embark on your online marketing degree journey in North Carolina, it's essential to consider the steps you can take to prepare for the job market, where the demand for skilled marketing professionals is expected to grow 10% from 2020 to 2030, faster than the average for all occupations. With the state being home to a thriving business hub, including the Research Triangle Park, which is one of the largest research parks in the world, the job market for marketing graduates is promising. To increase your chances of success, focus on developing a combination of technical, business, and soft skills, such as data analysis, digital marketing, and communication, which are highly valued by employers.
Some key strategies to prepare for the job market include:
Building a strong portfolio that showcases your marketing skills and experience, which can be achieved by participating in internships, volunteering for marketing projects, or creating your own marketing campaigns, and leveraging the resources available at universities such as North Carolina State University, which offers a range of marketing courses and programs.
Staying up-to-date with the latest marketing trends and technologies, such as social media marketing, content marketing, and marketing automation, which can be achieved by attending industry events, following marketing blogs and podcasts, and participating in online communities, such as the American Marketing Association's North Carolina chapter.
Networking with professionals in the marketing industry, which can be done by attending industry events, joining marketing associations, and connecting with alumni from universities such as the University of North Carolina at Chapel Hill, which has a strong marketing program and a large network of alumni in the state.
Developing strong soft skills, such as communication, teamwork, and problem-solving, which are essential for success in the marketing industry, and can be developed through coursework,internships, and extracurricular activities, such as participating in marketing competitions or joining a marketing club.
Considering earning a specialization or certification in a specific area of marketing, such as digital marketing or marketing analytics, which can be achieved through online courses or certification programs, such as the HubSpot Inbound Marketing certification or the Google Analytics certification, and can demonstrate your expertise and commitment to potential employers.
By focusing on these strategies, you can increase your chances of success in the job market and achieve your career goals in marketing, where the median salary for marketing managers in North Carolina is around $156,000, according to the Bureau of Labor Statistics. Additionally, with the rise of e-commerce and digital marketing, there is a growing demand for marketing professionals with expertise in areas such as social media marketing, content marketing, and marketing automation, making it an exciting time to pursue a career in marketing in North Carolina.
How to find internships in North Carolina relevant to a Marketing degree?
As a prospective student pursuing an online Bachelor's in Marketing degree in North Carolina, gaining practical experience through internships is crucial to launching a successful career in the field. With numerous companies and organizations in the state seeking marketing talent, finding relevant internships can be a daunting task, but there are several strategies to increase your chances of success. For instance, many universities in North Carolina, such as the University of North Carolina at Chapel Hill and North Carolina State University, offer career services and job boards that list internship opportunities specifically for marketing students.
Some key ways to find internships in North Carolina relevant to a Marketing degree include:
Utilizing online job boards, such as LinkedIn, Indeed, and Glassdoor, which allow you to filter search results by location, job title, and industry, making it easier to find marketing internships in North Carolina, with companies like Red Hat, SAS Institute, and IBM often posting internship opportunities on these platforms.
Leveraging professional networks, including professors, alumni, and industry contacts, who can provide valuable recommendations, advice, and referrals to marketing internship opportunities, as many professionals in the field are eager to mentor and support students pursuing a degree in marketing.
Researching companies in North Carolina that align with your marketing interests and career goals, such as marketing agencies, non-profit organizations, and startups, and reaching out to their human resources or marketing departments to inquire about potential internship opportunities, with companies like McKinney, a marketing agency based in Durham, and the North Carolina Tourism Board, often offering internships to marketing students.
Taking advantage of internship programs and resources offered by marketing organizations, such as the American Marketing Association (AMA) and the Marketing ResearchAssociation (MRA), which provide access to job boards, career guidance, and networking events, and can help you connect with marketing professionals and find internship opportunities in North Carolina.
Considering participating in virtual internships or remote marketing projects, which can provide flexible and convenient ways to gain practical experience and build your portfolio, while also allowing you to work with companies and organizations outside of North Carolina, and expanding your professional network.
Additionally, many online marketing degree programs in North Carolina, such as those offered by Appalachian State University and East Carolina University, incorporate internship or practicum requirements into their curricula, providing students with hands-on experience and the opportunity to apply theoretical concepts to real-world marketing challenges. By exploring these avenues and being proactive in your search, you can increase your chances of finding a marketing internship in North Carolina that aligns with your career goals and provides valuable experience and skills to launch your marketing career.
What are the emerging niches within the Marketing field?
As a marketing professional with years of experience, I've seen the field evolve significantly, and I'm excited to share with you the emerging niches that are gaining traction. If you're considering pursuing an online Bachelor's in Marketing degree in North Carolina, you'll want to be aware of these areas, as they can give you a competitive edge in the job market. According to a report by the Bureau of Labor Statistics, employment of marketing managers is projected to grow 10% from 2020 to 2030, which is faster than the average for all occupations. Some of the emerging niches within the Marketing field include:
Digital marketing analytics, which involves using data and statistical techniques to measure and optimize marketing campaigns - a skill that is highly valued by employers, with 71% of marketers believing that data analysis is crucial to their success, as reported by a survey conducted by the Data & Marketing Association.
Influencer marketing, which has become a key strategy for reaching target audiences, with the influencer marketing industry projected to reach $24.1 billion by 2025, according to a report by Business Insider, and universities like the University of North Carolina at Chapel Hill offering courses on influencer marketing as part of their online marketing programs.
Sustainable marketing, which focuses on developing marketing strategies that promote environmental and social responsibility, an area that is becoming increasingly important to consumers, with 75% of millennials willing to pay more for sustainable products, as reported by a survey conducted by Nielsen.
Content marketing, which involves creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, a strategy that has been shown to be effective, with 72% of marketers believing that content marketing increases engagement and leads, as reported by a survey conducted by the Content Marketing Institute.
Artificialintelligence and machine learning in marketing, which involves using AI and ML algorithms to analyze customer data, personalize marketing messages, and predict customer behavior, an area that is rapidly evolving, with 61% of marketers believing that AI will be crucial to their success in the next few years, as reported by a survey conducted by Salesforce.As you pursue your online marketing degree in North Carolina, consider exploring these emerging niches, and look for programs that offer specializations or courses in these areas, such as the online Bachelor's in Marketing program at North Carolina State University, which offers a concentration in digital marketing. By doing so, you'll be well-prepared to take on the challenges and opportunities of the marketing field and stay ahead of the curve in your career.
See What Experts Have To Say About Studying Marketing