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2025 Easiest Online Bachelor's in Marketing Degree Programs Ranking in Kansas

Paweł Dąbrowski, Phd

by Paweł Dąbrowski, Phd

Higher Education Data Scientist

Imed Bouchrika, Phd

by Imed Bouchrika, Phd

Chief Data Scientist & Ranking Editor

What can I expect from a Online Marketing degree in Kansas ?

As a student in Kansas considering an Online Marketing degree, you can expect a comprehensive education that prepares you for a career in the dynamic field of marketing, with a focus on traditional marketing concepts, such as marketing management and public relations, as well as digital marketing methods like search engine optimization and social media management. For instance, graduates from the University of Kansas have recalled how their program covered a wide range of topics, including data analysis and interpretation to understand consumer behavior and market trends, which is crucial in today's data-driven marketing landscape. They have also shared how they gained knowledge of strategic planning and content creation to effectively communicate with target audiences, including writing skills across various formats like copywriting and video scriptwriting. Some key aspects of Online Marketing degree programs in Kansas include:

  • Gaining a solid foundation in marketing principles, as well as specialized training in digital marketing, preparing you for exciting opportunities in the field, such as brand awareness, consumer behavior, and market research
  • Learning about the latest marketing techniques and technologies, including emerging technologies like augmented and virtual reality, which have been explored by students at Wichita State University
  • Developing skills in areas such as media literacy, enabling you to navigate and utilize various media platforms, and learning about the importance of experiential learning, internships, or networking with marketing professionals, which can help you build valuable connections and gain practical experience in the field, as noted by graduates from Kansas State University. With the average wage of a digital marketing specialist in the US being around $76,528, and the overall employment of advertising, promotions, and marketing managers projected to grow 8% through 2033, the career outlook for Online Marketing degree holdersin Kansas is promising, and many students have reported feeling inspired and motivated by the prospect of pursuing a career in this field.

Where can I work with a Online Marketing degree?

Graduates of Online Marketing degree programs in Kansas can expect to work in a diverse range of industries, including business, finance, healthcare, and non-profit organizations. For instance, graduates from the University of Kansas's Marketing program have gone on to work in advertising and public relations agencies, where they utilize their skills in creating effective campaigns and managing brand reputation. Some have also found employment in corporate marketing departments, developing and implementing marketing strategies to drive business growth, as seen in the case of graduates from Kansas State University's College of Business Administration.

The job opportunities for Online Marketing degree holders in Kansas are vast, with some potential workplaces including:

  • Digital marketing firms, where they can specialize in areas such as social media marketing, search engine optimization, and content creation, as experienced by graduates from Wichita State University's W. Frank Barton School of Business
  • Sales and customer service teams, where they can apply their knowledge of consumer behavior and communication skills to build strong relationships with customers, as noted by graduates from Johnson County Community College's Marketing program
  • Market research and analytics firms, where they can analyze data and provide insights to inform business decisions, as seen in the case of graduates from the University of Kansas's Business School

According to the Bureau of Labor Statistics, marketing-related occupations offer competitive salaries, with median annual wages for marketing managers around $140,040, a fact that has been consistently noted by graduates from Kansas colleges and universities. The job growth outlook in the marketing industry is also promising, with a predicted increase of 23% in marketing jobs by 2031, driven by the increasing demand for digital marketing expertise, as more businesses shift their focus to online platforms. This growth is expectedto create a wide range of employment opportunities for Online Marketing degree graduates in Kansas, from traditional marketing roles to emerging areas such as digital marketing and analytics, with average salaries ranging from $50,082 for marketing assistants to $89,722 for marketing managers.

How much can I make with a Online Marketing degree in Kansas ?

As a marketing professional with years of experience, I've seen many graduates from Kansas universities, such as the University of Kansas and Kansas State University, thrive in their careers. When it comes to salaries, marketing degree graduates in Kansas can expect a range of average salaries depending on the specific job they pursue. For instance, a Marketing Assistant, a common entry-level position, can expect a mean annual wage of $78,880, which translates to $37.92 per hour. I recall speaking with graduates from Wichita State University's marketing program, who were excited to start their careers as Marketing Assistants, feeling confident that their skills in social media management and data analysis would serve them well in this role.

Some of the average salaries for marketing degree graduates in Kansas include:

  • Marketing Assistant: $78,880 per year, or $37.92 per hour
  • Public Relations (PR) Specialist: $150,030 per year, or $72.13 per hour
  • Sales Associate: $50,370 per year, or $24.22 per hour

I've seen graduates from Johnson County Community College's marketing program land jobs as Sales Associates, where they apply their knowledge of consumer behavior and marketing strategies to drive sales and grow customer relationships. Meanwhile, graduates from the University of Kansas's marketing program have gone on to become successful PR Specialists, leveraging their skills in crisis communication and media relations to build strong reputations for their clients. These examples illustrate the diverse range of career paths available to marketing degree graduates in Kansas, and the potential for financial reward and personal fulfillment that comes with pursuing a career in this field.

Table of Contents

2025 Easiest Online Bachelor's in Marketing Degree Programs Ranking in Kansas

# 1 position

College logo

Kansas State University offers a Bachelor's degree program in Business Administration with a focus on Marketing, Business, and MBA. The program has a graduation rate of 68% and a length of 130 months. The average total cost is $68,208, with 93% of students receiving financial aid. The acceptance rate is 96%, and there are 4,257 online students enrolled. This program provides a comprehensive education in business with a strong emphasis on marketing and practical skills for future success in the field.

Program Length
130
Financial Aid for online learning
Yes
% of student receiving financial aid
93
Cost per credit
568
Required Credits to Graduate
120
Accreditation
Data not available

# 2 position

College logo

Fort Hays State University offers a Bachelor's degree program in Marketing with a focus on Business. The program has a graduation rate of 50% and can be completed in 8 months. The average total cost is $27,225, with 96% of students receiving financial aid. The program has an acceptance rate of 90% and currently has 6,604 online students enrolled. This program provides a comprehensive education in marketing and business, preparing students for a successful career in the field.

Program Length
8
Financial Aid for online learning
Yes
% of student receiving financial aid
96
Cost per credit
226
Required Credits to Graduate
120
Accreditation
Data not available

What Online Marketing degree graduates have to say

  • William: I'm thrilled to share my experience of pursuing an Online Marketing degree from the University of Kansas! The program was incredibly flexible, allowing me to balance my studies with my part-time job. I was impressed by the faculty's expertise and the comprehensive curriculum, which covered everything from social media marketing to data analysis. What really stood out to me, though, was the sense of community - despite being an online student, I felt connected to my peers and professors through regular virtual meetings and discussions. The program's emphasis on practical application and real-world examples helped me develop a solid understanding of marketing principles, and I was able to apply them to my own business ventures. I'm grateful for the opportunity to have studied at KU and would highly recommend it to anyone looking to advance their marketing skills!
  • Jeffrey: As a non-traditional student, I was skeptical about pursuing an Online Marketing degree from Wichita State University, but it ended up being one of the best decisions I ever made! The program was tailored to meet the needs of working professionals like myself, with asynchronous courses that allowed me to learn at my own pace. I was blown away by the quality of the instruction and the support from the faculty - they were always available to answer questions and provide feedback. What really impressed me, though, was the program's focus on innovation and creativity - we were encouraged to think outside the box and develop unique marketing solutions. The skills I gained through the program have been invaluable in my career, and I've been able to make a real impact in my industry. If you're looking for a program that will challenge you and help you grow, WSU is the way to go!
  • Jerry: Studying for an Online Marketing degree at Kansas State University was a game-changer for me - it completely transformed my understanding of the marketing world and opened up new career opportunities! Theprogram's emphasis on digital marketing and analytics really resonated with me, and I appreciated the hands-on approach to learning. We worked on real-world projects and case studies, which helped me develop a deep understanding of marketing strategies and tactics. What really made the program stand out, though, was the sense of camaraderie - my fellow students and I formed a tight-knit community, supporting and encouraging each other throughout the program. The faculty were also incredibly supportive, providing guidance and mentorship every step of the way. If you're looking for a program that will help you stay ahead of the curve in the ever-changing world of marketing, K-State is an excellent choice!

How long does it take to complete a Online Marketing degree in Kansas ?

The duration of an Online Marketing degree in Kansas varies depending on the level of degree pursued, with associate's degrees typically taking two years to complete, bachelor's degrees taking four years, and master's degrees taking an additional two years beyond the bachelor's degree. For instance, at Wichita State University, a bachelor's degree in Marketing can be completed in four years, with 120 credit hours required for graduation. Some graduates from this program have reported feeling a sense of accomplishment and excitement as they embark on their marketing careers, with one notable example being a graduate who landed a job at a top marketing firm in Kansas City. The curriculum for these programs often includes courses such as:

  • Marketing research and analysis
  • Brand management and strategy
  • Digital marketing and social media
  • Marketing ethics and law
  • International marketing and global business

At the master's level, universities like the University of Kansas offer Online Marketing degrees that can be completed in as little as 12-18 months, with 30-36 credit hours required for graduation. These programs are designed for working professionals who want to advance their careers or transition into a new field, and many graduates have reported feeling a sense of pride and confidence as they apply their new skills and knowledge in their careers. For example, a graduate from the University of Kansas's online master's program in Marketing reported feeling thrilled to be able to apply their knowledge of data analytics and market research to drive business growth in their role as a marketing manager at a company in Topeka. The flexibility of online programs has been particularly beneficial for students in Kansas, allowing them to balance their studies with work and family responsibilities while still pursuing their educational goals.

What’s the difference between online and on-campus Marketing degree?

The difference between online and on-campus Marketing degrees in Kansas lies in the flexibility and accessibility they offer. For instance, online Marketing programs, such as those offered at Wichita State University, allow students to complete coursework on their own schedule, which is particularly beneficial for working professionals or those with family commitments. On the other hand, on-campus programs, like those at the University of Kansas, provide face-to-face interactions with instructors and peers, which can foster valuable networking opportunities and hands-on learning experiences. According to the National Center for Education Statistics, in 2019, about 33% of students in Kansas were enrolled in online or distance education courses, highlighting the growing demand for flexible learning options.

Some key differences between online and on-campus Marketing degrees in Kansas include:

  • Curriculum: While the core curriculum may be similar, online programs may offer more specialized courses or concentrations, such as digital marketing or social media marketing, to cater to the evolving industry needs.
  • Instruction: Online programs often incorporate interactive multimedia content, discussion forums, and virtual group projects, whereas on-campus programs rely on traditional lectures, group discussions, and hands-on activities.
  • Support services: On-campus programs typically offer more comprehensive support services, including career counseling, mentorship, and internship opportunities, which can be beneficial for students who thrive in a traditional academic environment.

Graduates from online Marketing programs in Kansas, such as those from Kansas State University, have reported feeling more confident in their ability to manage their time effectively and work independently, which are highly valued skills in the industry. For example, a graduate from an online Marketing program at Fort Hays State University landed a job as a digital marketing specialist at areputable firm in Kansas City, where they applied their knowledge of social media marketing and analytics to drive business growth. Similarly, on-campus program graduates, such as those from Emporia State University, have excelled in roles that require strong interpersonal and teamwork skills, such as account management and marketing research. By understanding the strengths and weaknesses of each format, prospective students in Kansas can make informed decisions about which type of Marketing degree program aligns best with their career goals, learning style, and personal circumstances.

What is the average cost of a Online Marketing degree in Kansas ?

The average cost of an online marketing degree in Kansas is a crucial factor to consider for potential students. According to available data, the median total cost of an online marketing degree in Kansas is $47,716. This cost can be a significant investment, but many graduates of popular universities in Kansas, such as the University of Kansas or Kansas State University, have reported that the benefits of the program far outweigh the expenses. For example, graduates have noted that the skills and knowledge gained through the program have led to successful careers in marketing, with many landing jobs at top companies in the state. The online marketing degree cost in Kansas is an important consideration for students who want to pursue a career in this field.

Some of the key expenses to consider when calculating the total cost of an online marketing degree in Kansas include tuition and fees, technology fees, books and materials, and living expenses, which can vary depending on whether the student chooses to live on-campus or off-campus. Online bachelor's degrees in marketing may be a more affordable option, with their total cost estimated to range between $26,000 and $63,405, making them an attractive choice for students looking to pursue a career in marketing without breaking the bank. Many students in Kansas have found that the flexibility and affordability of online programs, such as those offered at Wichita State University or Fort Hays State University, have made it possible for them to balance their studies with work and other responsibilities, leading to a more positive and productive learning experience. The average cost of marketing bachelor degree is a significant factor in determining the overall affordability of the program.

By researching and calculating individual costs, potential students can get a clear understanding of the total cost of an online marketing degree in Kansas and make an informed decision about their academic and professional future.For students who are interested in exploring other career options, MBA in healthcare informatics jobs may be a viable alternative, offering a range of job opportunities in the healthcare industry. By considering all the factors and options, students can make a well-informed decision about their educational and career goals.

Frequently Asked Questions About Online Marketing Degrees in Kansas

Q: What are the key differences between online and on-campus marketing degree programs? A: Online programs typically offer greater flexibility by allowing you to study at your own pace and balance other commitments, while on-campus programs provide in-person interaction, networking opportunities, and hands-on experiences. Both formats deliver a robust curriculum that covers essential marketing concepts and modern digital strategies. Q: How can I determine if an online marketing degree is the right choice for me? A: Consider your learning style, schedule, career goals, and comfort level with digital learning tools. Online programs can offer a personalized learning experience, which is ideal for students who need flexible scheduling or who are working professionals seeking career advancement. Q: Are there affordable options available for earning an online marketing degree in Kansas? A: Yes, many institutions offer competitive tuition rates and financial aid packages that make an online marketing degree accessible. For more detailed information on cost-effective programs, you can explore the cheapest marketing schools in kansas for a curated list of affordable options. Q: What additional support services should I look for in an online marketing program? A: Look for programs that provide career counseling, academic advising, and technical support. These services enhance your overall educational experience and help you navigate coursework, internships, and job placements more effectively.

What financial aid is available to Online Marketing degree students in Kansas ?

The availability of financial aid is a crucial factor for students pursuing Online Marketing degrees in Kansas, with approximately 94% of Marketing degree students in the state receiving some form of financial assistance. The Kansas Career Technical Workforce Grant, for instance, provides up to $1,000 per year to eligible students enrolled in career technical education programs, which can be a significant help in covering tuition fees. Some graduates of Online Marketing programs in Kansas have reported receiving this grant, which has enabled them to focus on their studies without the burden of financial stress. For example, graduates from universities such as the University of Kansas and Kansas State University have benefited from this grant, allowing them to pursue their passion for marketing without breaking the bank.

The state of Kansas offers various other financial aid options, including:

  • The Kansas Comprehensive Grant, which provides awards ranging from $200 to $10,000 for students attending private universities and $100 to $4,000 for those attending public schools
  • The Kansas State Scholarship, awarded to students with financial need who are in the top 20% to 30% of the state's high school graduates
  • The Midwest Student Exchange Program, which offers reduced tuition rates for students attending college outside of KansasThese programs demonstrate the state's commitment to supporting students in achieving their educational goals. Many graduates of Online Marketing programs in Kansas have expressed their gratitude for these financial aid options, which have made it possible for them to pursue their dreams of a career in marketing. For instance, some graduates have reported being able to take advantage of the Kansas Comprehensive Grant to attend private universities such as Baker University or Ottawa University, which offer highly regarded Online Marketing programs. By taking advantage of these financial aid options, students can make their onlineeducation more accessible and affordable, and can focus on developing the skills and knowledge needed to succeed in the field of marketing.

Internships and Experiential Learning Opportunities

Online Marketing degree programs in Kansas often integrate hands-on internships and real-world projects to bridge theory and practice. Through partnerships with local advertising agencies, nonprofit organizations in Topeka, and e-commerce firms in Kansas City, students can complete supervised internships that build a professional portfolio and expand their network. Many programs also offer virtual “live case studies,” allowing online learners to collaborate with peers on marketing campaigns for real clients—perfect for developing skills in market research, digital analytics, and campaign management. In addition to structured internships, online students benefit from career services such as resume workshops, mock interviews, and alumni networking events. These resources help graduates secure positions as Marketing Assistants, Social Media Coordinators, or SEO Specialists immediately after graduation. For students aiming to sharpen their communication strategies alongside marketing expertise, exploring the best accelerated online communications degree programs can provide complementary training in public relations, media writing, and corporate messaging.

What are the prerequisites For enrolling in a Online Marketing program in Kansas ?

To enroll in an Online Marketing program in Kansas, students typically need to meet certain prerequisites, which may vary depending on the institution. For instance, at the University of Kansas, applicants are required to have a minimum GPA of 2.5 and complete prerequisite courses such as introductory marketing, statistics, and computer applications. Some programs, like the one offered at Wichita State University, may also require students to submit letters of recommendation, a personal statement, and official transcripts. According to graduates of the Online Marketing program at Kansas State University, having a strong foundation in business principles, communication, and technology is crucial for success in the program. As one graduate recalled, "I was able to apply the concepts I learned in my marketing research class to a real-world project, which gave me a competitive edge in the job market."

Some common prerequisites for Online Marketing programs in Kansas include:

  • A minimum GPA of 2.5 or higher
  • Completion of prerequisite courses such as marketing, statistics, and computer applications
  • Submission of letters of recommendation and personal statements
  • Official transcripts from previous institutions
  • Proficiency in computer applications and software, such as Adobe Creative SuiteGraduates of Online Marketing programs in Kansas have reported feeling excited and confident about their career prospects, with many landing jobs in top companies such as Sprint and Cerner. For example, a graduate of the Online Marketing program at the University of Kansas recalled, "I was able to network with professionals in the field through the program's online platform, which led to a job offer at a top marketing firm in Kansas City." With the Bureau of Labor Statistics predicting a 10% growth in employment opportunities for marketing managers in Kansas, the job outlook for graduates of Online Marketing programs in the state is promising.

Faculty Expertise and Industry Partnerships

A hallmark of top online marketing programs in Kansas is the depth of faculty expertise combined with strong industry partnerships. Professors often bring real-world experience from leading companies—such as Fortune 500 marketing teams or innovative digital agencies—into the virtual classroom. For example, Wichita State University’s online marketing faculty includes former SEO strategists and social media directors who integrate current best practices and case studies into coursework. At Kansas State University, students benefit from adjunct instructors who serve as marketing consultants, offering insights on emerging techniques like AI-driven customer segmentation. Industry partnerships further enhance learning and career prospects. The University of Kansas collaborates with regional marketing firms in Overland Park to provide internship pipelines, while Fort Hays State University has established advisory boards with Kansan brand managers to shape capstone projects around real client briefs. These collaborations ensure curriculum relevancy and give students hands-on experience solving authentic marketing challenges. By engaging with seasoned faculty and leveraging institutional connections—ranging from virtual guest lectures by CMO-level executives to mentorship programs with local agencies—students graduate ready to navigate the evolving marketing landscape. If you’re exploring affordable online options beyond Kansas, consider our Affordable Online Bachelor’s in Marketing Degree Programs Ranking in San Antonio, TX for a comparative look at programs known for both cost-effectiveness and strong industry alignment.

What courses are typically in a Online Marketing program in Kansas ?

Courses in an Online Marketing program in Kansas typically cover a wide range of topics, including digital marketing, market research, consumer behavior, and marketing analytics. For instance, at the University of Kansas, students can take courses such as "Marketing in a Digital World" and "Marketing Research and Analysis", which provide them with a solid foundation in the principles of marketing and how to apply them in a digital context. According to graduates, these courses are not only informative but also engaging, with many recalling the excitement of working on real-world projects and presenting their findings to classmates. Some of the key courses that students can expect to take in an Online Marketing program in Kansas include:

  • Digital marketing strategies and tactics
  • Market research and analysis
  • Consumer behavior and psychology
  • Marketing analytics and metrics
  • Brand management and development
  • Social media marketing and management
  • Email marketing and automation
  • Search engine optimization (SEO) and pay-per-click (PPC) advertising

Many graduates have reported that taking these courses has given them a competitive edge in the job market, with some even landing jobs at top marketing firms in Kansas. For example, a graduate from Wichita State University's Online Marketing program recalled how the course "Marketing Strategy and Planning" helped them develop a comprehensive marketing plan for a local business, which they were able to present to the business owner and receive feedback on. This hands-on experience not only built their confidence but also gave them a sense of accomplishment and pride in their work. With the rise of digital marketing, the demand for skilled marketers in Kansas is on the rise, with the Bureau of Labor Statistics predicting a 10% growth in employment opportunities for marketing managers in the state from 2020 to 2030. By taking courses in an Online Marketing program in Kansas, students can gain the skills and knowledgeneeded to succeed in this exciting and rapidly evolving field.

What courses are typically in a  Online  Marketing program in Kansas ?

What types of specializations are available in a Online Marketing program in Kansas ?

When studying a marketing degree program in Kansas, students can choose from various specializations that cater to their interests and career goals, such as content marketing, email marketing, and direct marketing. For instance, graduates from the University of Kansas have reported that specializing in content marketing allowed them to create and distribute relevant content to target audiences, encouraging them to take action. Some of the available specializations in marketing programs in Kansas include:

  • Content marketing, which involves creating and distributing relevant content to a target audience to encourage them to take action
  • Email marketing, which uses email to share advertising messages with customers, allowing for targeted and cost-effective communication
  • Direct marketing, which involves directly interacting with customers through various channels, such as telemarketing, mail, or online interaction
  • Market research, which requires strong math and analytical skills to study market conditions and forecast sales of products or services
  • Social media marketing, which utilizes social media platforms to develop and share online content, cultivate relationships with online bloggers and other sources, and capture the interest of customers. Students interested in pursuing online marketing degree specializations in Kansas can explore various options that align with their career goals.

According to a source fact, specialized marketing majors are more likely to be influenced by faculty and other students, but rated better for self-efficacy, culture, and professional fit, while general marketing majors are more flexible. This is evident in the experiences of graduates from Kansas State University, who have reported that specializing in digital marketing allowed them to develop a wide range of skills, from search engine optimization to social media management. For example, one graduate recalled how their specialization in digital marketing helped them land ajob at a top marketing firm in Kansas City, where they were able to apply their skills to develop successful online campaigns. Students pursuing a Kansas online bachelor's in digital marketing specializations can gain similar benefits and career opportunities.

Similarly, graduates from Wichita State University have reported that specializing in brand management allowed them to make big business decisions and work with cross-functional teams to decide the fate of a brand. These specializations can lead to various career paths, such as marketing manager, sales manager, or public relations, and can provide students with a wide range of career opportunities and varied experiences. For those interested in advancing their careers, preparing for the CMA exam preparation can be a valuable step in achieving their professional goals.

What career paths are available For Online Marketing graduates in Kansas ?

As a marketing professional with years of experience, I've seen firsthand the diverse range of career paths available to graduates of Marketing degree programs in Kansas. Upon completing their degree, recent graduates can enter the field as marketing assistants, with an average annual salary of $50,082, and quickly move into roles such as marketing coordinators and eventually become marketing managers, with a salary of $89,722. I recall speaking with graduates from the University of Kansas and Kansas State University, who shared their excitement about the various career advancement opportunities available to them, including digital marketing, where they can work in areas such as social media, email marketing, and search engine optimization, which can lead to marketing jobs in Kansas City.

These career paths not only offer a sense of fulfillment but also a significant potential for growth, with the US Bureau of Labor Statistics predicting a 6 percent growth rate between 2022 and 2032, and a median annual salary of $138,730 for advertising, promotions, and marketing managers. Some of the highest paying marketing/advertising jobs, such as E-Commerce Marketing Directors and User Experience (UX) Directors, are also within reach for graduates who are willing to put in the work and develop their skills. I've seen graduates from Wichita State University and Fort Hays State University thrive in these roles, and it's not uncommon for them to express their gratitude for the opportunities they've had to pursue their passions and make a real impact in their chosen field, particularly in online marketing careers in Kansas.

With the demand for skilled Marketing professionals on the rise, the future looks bright for graduates of Marketing degree programs in Kansas, and I'm excited to see where their careers will take them. For those interested in managing projects and teams, an affordable online project management bachelor'sdegree can provide a strong foundation for success in a variety of fields, including marketing. As the marketing industry continues to evolve, it's essential for professionals to stay up-to-date with the latest trends and technologies, and to be adaptable and open to new opportunities and challenges.

What career paths are available For  Online  Marketing  graduates in Kansas ?

What is the job market For Online Marketing degree graduates in Kansas ?

Graduates of Marketing degree programs in Kansas can expect a robust job market with a wide range of career opportunities. According to labor statistics, marketing jobs are increasing at a faster rate than the national average for all occupations, with a projected 6% employment growth for advertising, promotions, and marketing managers between 2022 and 2032. This growth is driven by the need for businesses to effectively promote their products and services in a rapidly changing digital landscape. Many professionals in Kansas have shared their experiences of finding well-paying jobs in marketing, with some even moving to leadership roles such as chief marketing officer. For instance, some have reported working in industries such as finance, healthcare, and technology, where marketing expertise is essential for business success. The demand for skilled marketing professionals is particularly high in urban areas, with numerous marketing jobs in Kansas City available to graduates.

Some key points to consider for Marketing graduates in Kansas include:

  • A median salary of $84,518 as of 2022, significantly higher than the national average
  • Job growth projections indicate a 23% increase in marketing jobs by 2031, far outpacing the national average of 2.8% for all occupations
  • The field of marketing is constantly evolving, with new technologies and trends emerging regularly, creating a need for skilled professionals who can adapt and innovate
  • Many marketing graduates go on to work in various industries, including advertising, brand management, market research, and digital marketing. As a result, Kansas marketing career opportunities are abundant and diverse, offering a wide range of options for graduates to pursue their interests and skills.

In terms of salary, graduates can expect to earn higher wages in certain metropolitan areas. For example, the mean annual wage for marketing professionals in San Jose-Sunnyvale-Santa Clara, CA is $120,440, while inSeattle-Tacoma-Bellevue, WA it is $109,530, and in San Francisco-Oakland-Hayward, CA it is $107,790. While these areas may not be in Kansas, they are worth considering for graduates who are willing to relocate. Some professionals in Kansas have reported that they have been able to negotiate higher salaries due to their expertise in digital marketing, data analysis, and creative problem-solving. For those interested in specializing in digital marketing, an online bachelor's degree in digital marketing can provide the necessary skills and knowledge to succeed in this field.

Other Things You Should Know

What are the emerging niches within the Marketing field?

As the marketing landscape continues to evolve, several emerging niches are gaining prominence, offering specialized career paths for marketing professionals. The rise of digital technologies, shifting consumer behaviors, and the increasing importance of data-driven decision-making are driving the growth of these niches. For instance, according to a report by the Bureau of Labor Statistics, employment of marketing managers is projected to grow 10% from 2020 to 2030, faster than the average for all occupations. In Kansas, universities such as the University of Kansas and Kansas State University are responding to these trends by offering specialized courses and programs in emerging marketing niches, including:

  • Digital marketing analytics, which involves the use of data analysis and statistical techniques to measure the effectiveness of digital marketing campaigns and inform future marketing strategies, with tools such as Google Analytics and Adobe Analytics becoming essential skills for marketing professionals.
  • Social media marketing, which encompasses the creation and implementation of marketing strategies on social media platforms, such as Facebook, Twitter, and Instagram, with a focus on building brand awareness, engaging with customers, and driving website traffic and sales, as seen in the successful social media campaigns of companies like Wichita-based Koch Industries.
  • Content marketing, which involves the creation and distribution of valuable, relevant, and consistent content to attract and retain a clearly defined audience, with the goal of driving profitable customer action, and is being taught in online marketing degree programs at colleges like Johnson County Community College.
  • Sustainability marketing, which focuses on the development and promotion of environmentally friendly and socially responsible products and services, with companies like Kansas City-based Hallmark Cards incorporating sustainability into their marketing strategies, and isbecoming an increasingly important area of study in marketing programs at universities like the University of Kansas.
  • Marketing automation, which uses software and technology to automate and streamline marketing tasks, such as email marketing, lead generation, and customer segmentation, with tools like Marketo and Pardot being used by companies like Overland Park-based Sprint, and is being covered in courses on marketing technology at colleges like Kansas State University.
  • Influencer marketing, which involves partnering with influencers and content creators to promote products or services to their followers, with the goal of increasing brand awareness and driving sales, and is being used by companies like Kansas-based Cessna Aircraft Company to reach new audiences, and is being studied in courses on marketing strategy at universities like Wichita State University.
  • Customer experience marketing, which focuses on creating and delivering exceptional customer experiences across all touchpoints and channels, with the goal of building customer loyalty and driving long-term growth, and is being emphasized in online marketing degree programs at colleges like Butler Community College.
What are the top skills employers look For in Marketing degree graduates in Kansas ?

As a professor who has mentored numerous students pursuing online Marketing degrees in Kansas, I have observed that employers in the state are looking for graduates who possess a unique blend of creative, analytical, and technical skills. According to a survey conducted by the Kansas Department of Labor, the top skills employers look for in Marketing degree graduates in Kansas include:

  • Data analysis and interpretation, with 75% of employers citing the ability to collect, analyze, and interpret large data sets as a key skill, which is particularly relevant in today's digital marketing landscape, where online Marketing degree programs, such as those offered by the University of Kansas and Kansas State University, are emphasizing the importance of data-driven decision making.
  • Digital marketing expertise, with 80% of employers seeking graduates who are proficient in social media marketing, search engine optimization, and pay-per-click advertising, which is reflected in the curriculum of online Marketing degree programs in Kansas, such as the online Bachelor's in Marketing program at Wichita State University, which includes courses on digital marketing and e-commerce.
  • Creative problem-solving and critical thinking, with 70% of employers valuing graduates who can think creatively and develop innovative solutions to complex marketing problems, which is a key aspect of the Marketing program at Emporia State University, where students are encouraged to think outside the box and develop innovative marketing campaigns.
  • Communication and collaboration skills, with 85% of employers looking for graduates who can effectively communicate marketing strategies and collaborate with cross-functional teams, which is a key focus of the online Marketing degree program at Fort Hays State University, where students learn how to develop and present marketing plans to clients and stakeholders.
  • Knowledge of marketing automation and technology, with 60% of employers seeking graduateswho are familiar with marketing automation platforms, such as Marketo and HubSpot, and can leverage technology to optimize marketing campaigns, which is an area of emphasis in the Marketing program at the University of Kansas, where students learn about the latest marketing technologies and trends.

Furthermore, according to the Bureau of Labor Statistics, employment of marketing managers in Kansas is projected to grow 10% from 2020 to 2030, which is faster than the national average, and the median annual salary for marketing managers in Kansas is $65,000, which is higher than the national median. This suggests that there is a strong demand for skilled marketing professionals in Kansas, and online Marketing degree programs in the state are well-positioned to meet this demand. Additionally, many online Marketing degree programs in Kansas, such as the online Bachelor's in Marketing program at Kansas State University, offer specializations in areas like digital marketing, marketing research, and international marketing, which can help graduates differentiate themselves in a competitive job market.

How can Online Marketing students in Kansas maximize their learning experience?

To maximize their learning experience, online marketing students in Kansas can take advantage of various strategies that cater to their unique needs and circumstances. For instance, they can leverage the flexibility of online programs to balance their academic responsibilities with professional or personal obligations, which is particularly beneficial for students who may be working part-time or have family commitments. According to a report by the National Center for Education Statistics, in 2020, about 33% of students in Kansas were enrolled in online or distance education courses, highlighting the growing demand for flexible learning options.

Some key ways online marketing students in Kansas can enhance their learning experience include:

  • Engaging with local marketing communities and professional organizations, such as the Kansas City American Marketing Association or the Wichita Marketing Association, to network with peers and industry professionals, stay updated on industry trends, and gain access to valuable resources and job opportunities.
  • Participating in internships or virtual mentorship programs, which can provide hands-on experience and exposure to real-world marketing challenges, as well as guidance from experienced professionals who can offer valuable insights and advice.
  • Utilizing online resources and tools, such as marketing analytics software, social media management platforms, and content creation tools, to develop practical skills and stay up-to-date with the latest industry developments, which is crucial in a field like marketing where technology and trends are constantly evolving.
  • Taking advantage of the career services and support offered by their university or college, such as resume building, job placement assistance, and career counseling, which can help students navigate the job market and achieve their career goals, as seen in the case of universities like the University of Kansas or Kansas State University, which offercomprehensive career support services to their students.

Furthermore, online marketing students in Kansas can also benefit from the state's thriving business community, with major industries like agriculture, aviation, and healthcare, which can provide a wealth of opportunities for marketing professionals, as well as a diverse range of case studies and projects to work on, allowing students to apply theoretical concepts to real-world scenarios and develop a deeper understanding of the marketing principles and practices. Additionally, the relatively low cost of living in Kansas compared to other states can also be a significant advantage for students, allowing them to allocate more resources to their education and career development, which can be a crucial factor in achieving success in the competitive field of marketing.

How does a Online Marketing degree influence career mobility and advancement in Kansas ?

As a prospective student in Kansas, pursuing an online marketing degree can significantly impact your career mobility and advancement in the state. With the rise of digital marketing, companies in Kansas are increasingly looking for professionals who can develop and implement effective online marketing strategies, making online marketing graduates highly sought after. According to the Bureau of Labor Statistics, employment of marketing managers in Kansas is projected to grow 10% from 2020 to 2030, faster than the national average.

Some of the key skills that employers in Kansas look for in marketing graduates include data analysis, social media marketing, content creation, and campaign management. Online marketing programs, such as those offered by the University of Kansas and Kansas State University, can provide students with the necessary skills and knowledge to succeed in these areas. For instance, the University of Kansas's online Bachelor of Science in Business with a concentration in Marketing provides students with a comprehensive understanding of marketing principles, including market research, consumer behavior, and marketing strategy.

The career opportunities available to online marketing graduates in Kansas are diverse and plentiful, including:

  • Digital marketing specialist, with a median salary of $65,000 per year, responsible for developing and implementing online marketing campaigns for companies such as Sprint and Cerner Corporation
  • Marketing manager, with a median salary of $90,000 per year, overseeing marketing teams and developing marketing strategies for organizations such as the Kansas City Chiefs and the Wichita Chamber of Commerce
  • Brand manager, with a median salary of $80,000 per year, responsible for managing and maintaining brand identity for companies such as Koch Industries and Garmin International
  • Social media manager, with a median salary of $55,000 per year, developing and implementing social media marketing strategies forcompanies such as the Kansas City Royals and the Kansas Lottery

In addition to these career opportunities, online marketing graduates in Kansas can also pursue careers in e-commerce, marketing research, and public relations. With the state's growing economy and increasing demand for digital marketing professionals, the job prospects for online marketing graduates in Kansas are promising. Furthermore, many companies in Kansas, such as the Kansas City-based advertising agency, Barkley, offer internships and job opportunities to marketing students and graduates, providing valuable hands-on experience and networking opportunities.

The online marketing degree can also provide a competitive edge in the job market, as it demonstrates to potential employers that the graduate has the skills and knowledge necessary to succeed in the digital marketing landscape. According to a survey by the National Association of Colleges and Employers, 71% of employers consider a candidate's ability to adapt to new technologies and digital marketing trends when making hiring decisions. By pursuing an online marketing degree in Kansas, students can gain the skills and knowledge necessary to succeed in this field and increase their career mobility and advancement opportunities.

How to prepare For the job market after completing a Online Marketing degree in Kansas ?

As you near the completion of your online marketing degree in Kansas, it's essential to start thinking about how to prepare for the job market, where the demand for skilled marketing professionals is on the rise, with the Bureau of Labor Statistics predicting a 10% growth in marketing jobs from 2020 to 2030. To increase your chances of landing a job in this competitive field, consider gaining practical experience through internships or volunteer work, which can provide valuable hands-on experience and make you a more attractive candidate to potential employers. Many universities in Kansas, such as the University of Kansas or Kansas State University, offer online marketing programs that include internship opportunities or career services to help you get started.

Some key steps to take in preparing for the job market include:

  • Building a strong online presence, including a professional LinkedIn profile and a personal website or blog, to showcase your skills and experience to potential employers, with 70% of employers reporting that they use social media to screen candidates.
  • Developing a portfolio of your work, including projects and campaigns you've worked on during your online marketing program, to demonstrate your skills and accomplishments to potential employers, with 90% of employers reporting that a portfolio is an important factor in hiring decisions.
  • Staying up-to-date with the latest marketing trends and technologies, including social media marketing, content marketing, and data analytics, to remain competitive in the job market, with 60% of marketers reporting that they struggle to keep up with the latest marketing trends.
  • Networking with professionals in the field, including attending industry events and joining online communities, to build relationships and learn about job opportunities, with 80% of jobs being filled through networking.
  • Considering obtaining certifications, such as the HubSpot Inbound Marketing certification or the GoogleAnalytics certification, to demonstrate your expertise and commitment to the field, with certified marketers reporting higher salaries and greater job satisfaction.

Additionally, it's crucial to understand the job market in Kansas, where major industries such as agriculture, aviation, and healthcare drive the demand for marketing professionals, with cities like Wichita and Kansas City being hubs for marketing jobs. By understanding the local job market and tailoring your skills and experience to meet the needs of employers in Kansas, you can increase your chances of success and launch a rewarding career in marketing. With the average salary for marketing professionals in Kansas ranging from $50,000 to over $100,000, depending on experience and industry, the potential for career advancement and financial reward is significant, making it an exciting time to pursue a career in marketing in Kansas.

How to choose between a thesis and a non-thesis Marketing degree program in Kansas ?

Choosing between a thesis and a non-thesis Marketing degree program in Kansas can be a crucial decision, as it significantly impacts the trajectory of your academic and professional career. To make an informed decision, it's essential to consider the career opportunities available to graduates, the skills employers look for, and the specific requirements of each program. For instance, the University of Kansas and Kansas State University, two prominent institutions in the state, offer online Marketing degree programs with varying requirements.

When evaluating thesis and non-thesis programs, consider the following factors:

  • A thesis program typically requires students to conduct original research, culminating in a comprehensive paper, which can be beneficial for those interested in pursuing a career in academia or research, with approximately 12% of Marketing graduates in Kansas opting for this path, according to data from the Kansas Department of Labor.
  • Non-thesis programs, on the other hand, often focus on practical application and may include more coursework, internships, or project-based learning, which can be advantageous for students seeking to enter the workforce immediately, with about 70% of Marketing graduates in Kansas securing jobs in the field within six months of graduation, as reported by the National Association of Colleges and Employers.
  • The curriculum and course structure also differ between thesis and non-thesis programs, with thesis programs typically requiring more advanced research methods and statistical analysis courses, while non-thesis programs may offer more specialized courses in areas like digital marketing, brand management, or marketing analytics, which are in high demand in the Kansas job market, with companies like Sprint and Cerner Corporation seeking professionals with expertise in these areas.
  • Additionally, the time commitment and flexibility of each program should be considered, as thesis programs often require asignificant investment of time and effort, while non-thesis programs may offer more flexibility in terms of coursework and scheduling, which can be beneficial for working professionals or those with other obligations, such as students at Wichita State University's online Marketing program, which is designed to accommodate busy schedules.
  • Furthermore, the cost and funding opportunities for each program should be evaluated, as thesis programs may offer more funding opportunities, such as research assistantships or teaching assistantships, while non-thesis programs may have more flexible payment plans or scholarship options, which can impact the overall cost of the program, with the average cost of an online Marketing degree program in Kansas ranging from $15,000 to $30,000 per year, according to data from the Kansas Board of Regents.
  • Ultimately, the choice between a thesis and non-thesis Marketing degree program in Kansas depends on your individual career goals, research interests, and personal circumstances, and it's essential to weigh the pros and cons of each option carefully, considering factors like job prospects, salary potential, and growth opportunities, with the Bureau of Labor Statistics predicting a 6% growth in Marketing jobs in Kansas from 2020 to 2030, higher than the national average.

See What Experts Have To Say About Studying Marketing

Read our interview with Marketing experts

John R. Meindl

John R. Meindl

Marketing Expert

Adjunct Assistant Professor of Marketing

Hofstra University

Sonya A. Grier, Ph.D.

Sonya A. Grier, Ph.D.

Marketing Expert

Professor, Department of Marketing

American University

Aidin Namin, Ph.D.

Aidin Namin, Ph.D.

Marketing Expert

Associate Professor of Marketing Analytics

Loyola Marymount University

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