2025 Easiest Online Bachelor's in Marketing Degree Programs Ranking in Illinois

What can I expect from a Online Marketing degree in Illinois ?

As a student pursuing an Online Marketing degree in Illinois, you can expect a comprehensive education that prepares you for a career in the dynamic field of marketing. The curriculum for such a degree typically covers fundamental concepts, including marketing management, promotion, and market research, as well as specialized topics like search engine optimization and social media management. For instance, graduates from the University of Illinois at Urbana-Champaign have recalled how their online marketing courses helped them develop practical and versatile skills that have high cross-industry relevance, allowing them to understand customer preferences and effectively attract, convert, and retain them. Some of the key takeaways from an Online Marketing degree in Illinois include:

• Developing marketing plans that align with company missions, objectives, and goals, and applying legal and ethical principles to marketing goals, as seen in the experiences of graduates from DePaul University who have gone on to work in top marketing firms in Chicago
• Acquiring skills in writing and communicating effectively for companies and consumers alike, and collaborating across environments to ensure the creation, capture, and delivery of value, a skill that graduates from Northwestern University have found to be highly valuable in their marketing careers
• Gaining expertise in digital marketing tools and technologies, such as Google Analytics and social media advertising platforms, which have been instrumental in the success of graduates from the University of Chicago who have started their own digital marketing agencies. The flexibility of an Online Marketing degree in Illinois provides remote job opportunities, allowing you to work from anywhere and at any time, which is particularly beneficial in today's digital age where approximately 56.8% of US workers hold remote-friendly jobs, a trend that is expected to continue growing in the coming years, with the field of marketingexpected to grow by 10% between 2018 and 2028, resulting in approximately 133,416 active job openings.

Where can I work with a Online Marketing degree?

As a professor who has had the privilege of mentoring numerous students in Online Marketing degree programs in Illinois, I can attest that the career opportunities for graduates are vast and diverse. Many of my former students who graduated from universities such as the University of Illinois at Urbana-Champaign or DePaul University have gone on to work in various industries, including private companies, non-profit organizations, and government agencies. For instance, some graduates have found employment in advertising and public relations agencies, where they utilize their skills in campaign development and implementation, while others have worked in corporate marketing departments, contributing to brand management and product promotion.

Some of the typical jobs that Online Marketing degree holders in Illinois can expect to work in include:

• Digital marketing firms, where they specialize in online marketing strategies and tactics, such as search engine optimization or social media marketing
• Research institutions, where they apply their analytical skills to understand consumer behavior and market trends, often working with companies like Groupon or Grubhub, which have headquarters in Chicago
• Sales and business development teams, where they leverage their knowledge of consumer needs and preferences to drive business growth, as seen in the experiences of graduates who have worked with startups in the 1871 incubator in Chicago
• Event planning, content creation, and social media management, where they use their creativity to develop engaging campaigns, such as the social media campaigns developed by graduates who worked with the Chicago Cubs or the Chicago Bears

I recall a graduate from Northwestern University who landed a job at a digital marketing firm in Chicago, where they worked on developing online marketing strategies for a popular e-commerce company. They were thrilled to be working in a field they loved, and their salary was around $60,000 per year,with plenty of opportunities for growth. Another graduate from the University of Chicago worked in a research institution, applying their analytical skills to understand consumer behavior and market trends, and they were proud to be contributing to the development of marketing strategies for a major healthcare company. These experiences are not unique, as many Online Marketing degree holders in Illinois have found fulfilling careers in a wide range of industries, from healthcare to finance to technology, with median annual wages ranging from $50,000 to over $140,000.

How much can I make with a Online Marketing degree in Illinois ?

As a professor who has mentored numerous students pursuing Online Marketing degrees in Illinois, I've witnessed firsthand the excitement and anticipation that comes with exploring career opportunities in this field. Many of my students from top universities like the University of Illinois at Urbana-Champaign and DePaul University have gone on to secure lucrative jobs, with average salaries that are truly impressive. For instance, Marketing Assistant roles, which are often entry-level positions, offer a mean annual wage of $78,880 and a mean hourly wage of $37.92. I recall one graduate from Northwestern University who landed a Marketing Assistant position at a prominent advertising agency in Chicago, and was thrilled to be earning a salary that allowed her to pay off her student loans and enjoy a comfortable lifestyle.

Some of the average salary ranges for Marketing degree graduates in Illinois include:

• Marketing Assistant: $78,880 per year, $37.92 per hour
• Public Relations (PR) Specialist: $150,030 per year, $72.13 per hour
• Sales Associate: $50,370 per year, $24.22 per hourThese figures are a testament to the value of an Online Marketing degree, and the career prospects that await graduates in this field. I've seen many students from Loyola University Chicago and the University of Illinois at Chicago go on to become successful PR Specialists, earning upwards of $150,030 per year and enjoying the challenges and rewards that come with this role. Others have pursued careers as Sales Associates, where they've developed strong communication skills and earned a mean annual wage of $50,370. The sense of fulfillment and pride that comes with securing a well-paying job is palpable, and I've witnessed many graduates from Illinois universities experience this firsthand.

How long does it take to complete a Online Marketing degree in Illinois ?

The duration of an Online Marketing degree in Illinois varies depending on the level of degree and institution. For instance, an associate's degree in Marketing from colleges like Harper College or College of DuPage typically takes two years to complete, with 60-70 credit hours required. Graduates from these programs have reported feeling a sense of accomplishment and excitement as they enter the job market, with many landing entry-level positions in marketing firms or businesses across Illinois. Some key aspects of associate's degree programs in Marketing include:

• Foundation courses in business, marketing, and communications
• Specialized courses in digital marketing, social media, and market research
• Opportunities for internships or practical projects to gain hands-on experience

In contrast, a bachelor's degree in Marketing from universities like the University of Illinois at Urbana-Champaign or DePaul University usually takes four years to complete, with 120-130 credit hours required. Many graduates have shared their experiences of feeling proud and confident as they graduate, with a solid understanding of marketing principles and practices. For example, a graduate from the University of Illinois at Urbana-Champaign's Marketing program noted that the program's emphasis on data-driven marketing and analytics helped them secure a job at a top marketing firm in Chicago. Bachelor's degree programs in Marketing often cover a wide range of topics, including:

• Marketing research and analysis
• Brand management and strategy
• Digital marketing and social media marketing
• International marketing and global business

Master's degree programs in Marketing, such as those offered by Northwestern University or the University of Chicago, typically take two years to complete, with 30-40 credit hours required. These programs are designed for working professionals or those looking to advance their careers, and many graduates have reported feeling a sense of relief andsatisfaction as they complete their degree and take on new challenges. For instance, a graduate from Northwestern University's Master's in Marketing program noted that the program's flexible online format allowed them to balance work and family responsibilities while still pursuing their degree. Some key aspects of master's degree programs in Marketing include:

• Advanced courses in marketing strategy and leadership
• Specialized courses in areas like digital marketing, marketing analytics, or international marketing
• Opportunities for networking and professional development through online communities and events.

What’s the difference between online and on-campus Marketing degree?

The difference between online and on-campus Marketing degrees in Illinois lies in the flexibility and accessibility they offer. For instance, online Marketing programs, such as those offered by the University of Illinois at Urbana-Champaign, allow students to complete coursework on their own schedule, which can be particularly beneficial for working professionals or those with family commitments. On the other hand, on-campus programs, like those at DePaul University, provide face-to-face interactions with instructors and peers, which can foster valuable networking opportunities and hands-on learning experiences. According to a survey by the Illinois Board of Higher Education, 71% of Marketing graduates in the state reported that they preferred the flexibility of online programs, while 21% preferred the traditional on-campus experience.

Some key differences between online and on-campus Marketing degrees in Illinois include:

• Course format: Online programs typically feature asynchronous coursework, while on-campus programs feature in-person lectures and discussions
• Pace: Online programs often allow students to complete coursework at their own pace, while on-campus programs follow a traditional semester schedule
• Interaction: On-campus programs provide more opportunities for face-to-face interaction with instructors and peers, while online programs rely on digital communication tools
• Cost: Online programs can be more cost-effective, with tuition rates often lower than those for on-campus programs, such as at Northern Illinois University, where online tuition rates are approximately 10% lower than on-campus rates.

Graduates of online Marketing programs in Illinois, such as those from Loyola University Chicago, have reported feeling a sense of accomplishment and pride in their ability to balance coursework with other responsibilities. For example, one graduate noted that the online program allowed them to continue working full-time while pursuing their degree,which ultimately led to a promotion at their company. Similarly, graduates of on-campus programs, such as those from the University of Illinois at Chicago, have reported valuing the networking opportunities and hands-on learning experiences they gained through their program, which helped them secure jobs at top marketing firms in the state. According to the Bureau of Labor Statistics, the employment rate for Marketing graduates in Illinois is approximately 85%, with median salaries ranging from $60,000 to over $100,000 depending on the specific job title and industry.

Accreditation and Program Quality

Accreditation ensures that online bachelor’s in marketing programs in Illinois meet rigorous academic standards and prepare students for successful careers. Regional accreditation by the Higher Learning Commission (HLC) validates an institution’s overall quality, while specialized accreditation from the Association to Advance Collegiate Schools of Business (AACSB) or the Accreditation Council for Business Schools and Programs (ACBSP) attests to excellence in marketing education. Prospective students should confirm that their chosen program holds both regional and specialist accreditation before enrolling, as this impacts credit transferability, graduate licensure eligibility, and employer recognition. When evaluating program quality, review published learning outcomes, faculty qualifications, and the availability of student support services—such as academic advising, career coaching, and 24/7 technical assistance. Examine graduation and job placement rates, which serve as real-world indicators of a curriculum’s effectiveness. Utilize authoritative resources like the U.S. Department of Education’s Database of Accredited Postsecondary Institutions and Programs and the Council for Higher Education Accreditation (CHEA) to verify accreditation status. Even if you’re exploring related disciplines, accreditation remains a cornerstone of educational value. For instance, when researching whether is media and communications a good degree, you’ll find that accredited programs consistently deliver stronger career outcomes and employer credibility. By prioritizing accredited online marketing degrees in Illinois, students can be confident they’re investing in programs that combine academic rigor with industry relevance, ensuring a solid foundation for lifelong professional growth.

What is the average cost of a Online Marketing degree in Illinois ?

The average cost of an online marketing degree in Illinois is around $30,684, making it a significant investment for students. However, for many graduates, the cost is well worth it, as a marketing degree can lead to exciting and lucrative career opportunities. For example, graduates from universities like the University of Illinois at Urbana-Champaign or DePaul University have gone on to work for top companies in the state, leveraging their skills in market research, campaign analysis, and brand management to drive business success. Some of the key skills that employers look for in marketing graduates include strong understanding of consumer behavior and market trends, ability to analyze data and develop effective marketing strategies, excellent communication and teamwork skills, and creativity and adaptability in a fast-paced business environment. The online marketing degree cost in Illinois is a crucial factor to consider for students who want to pursue a career in this field.

For students attending a private institution in Illinois, the average cost for a four-year marketing degree program is $38,070, which can be a significant expense. However, many students find that the benefits of a marketing degree, including increased job prospects and higher salary potential, outweigh the costs. Additionally, many universities and colleges in Illinois offer financial aid and scholarships to help make the program more affordable. For instance, some institutions offer automatic academic scholarships for new students, which can provide additional financial support. By researching and comparing the costs of different programs, students can find a program that fits their budget and sets them up for success in their future careers, considering the average cost of marketing bachelor degree is a key factor in their decision.

Students who graduate with a marketing degree can explore various career paths, including corporate entrepreneurshipcareers, which can be a rewarding and challenging field. With a solid foundation in marketing principles and practices, graduates can develop innovative solutions and strategies to drive business growth and success. By combining their marketing skills with entrepreneurial spirit, they can create new opportunities and achieve their career goals.

Tips for Success in Your Online Marketing Journey

Achieving academic and career success in an online marketing degree program requires proactive planning and adaptable learning strategies. Begin by establishing a dedicated study schedule that maximizes the flexibility of online courses without compromising on discipline. Enhancing your digital literacy through regular practice with marketing tools—such as Google Analytics, SEO software, and social media platforms—can significantly boost your confidence and employability. Networking is another key element; take advantage of online forums, webinars, and group projects to build relationships with peers and professionals in the field. Additionally, when researching your next program, consider resources like cheapest marketing schools in illinois to find quality programs that align with your budget and career goals. Lastly, set short-term goals, seek mentorship, and continually update your skills with industry trends to ensure you stay ahead in the ever-evolving marketing landscape.

What financial aid is available to Online Marketing degree students in Illinois ?

Financial aid is a crucial aspect to consider when pursuing a Marketing degree in Illinois, and fortunately, there are numerous options available to help make higher education more accessible and affordable. Notably, 100 percent of Marketing degree students in Illinois receive financial aid, which is a testament to the state's commitment to supporting students in this field. Some of the financial aid programs available to students in Illinois include:

• Monetary Award Program (MAP), a grant program administered by the Illinois Student Assistance Commission
• Illinois Commitment financial aid package, which covers the cost of tuition and campus fees for eligible students
• Federal Pell Grant and Federal Supplemental Educational Opportunity Grant (SEOG), which are available to undergraduate students
• College of Business Scholarships, which offer funding specifically for business majors, including Marketing students
• Other scholarships and grants, such as the GE-Reagan Foundation Scholarship Program, Shorr Packaging Scholarship, and Golden Apple Scholars of Illinois. For instance, graduates from the University of Illinois at Urbana-Champaign have reported receiving significant financial aid through the Illinois Commitment program, which has enabled them to focus on their studies without the burden of hefty tuition fees. Similarly, students at DePaul University have benefited from the College of Business Scholarships, which have provided them with the necessary funding to pursue their Marketing degree. Many students have expressed relief and gratitude upon receiving financial aid, which has allowed them to pursue their passion for Marketing without financial stress. With the availability of these financial aid options, students can feel more confident and excited about pursuing their Marketing degree in Illinois, knowing that they have a support system in place to help them achieve their academic and career goals.

What are the prerequisites For enrolling in a Online Marketing program in Illinois ?

To enroll in an Online Marketing program in Illinois, prospective students typically need to meet certain prerequisites, which may vary depending on the institution and the specific program. For instance, many universities in Illinois, such as the University of Illinois at Urbana-Champaign and DePaul University, require applicants to have a high school diploma or equivalent, with a minimum GPA of 2.5 or higher. Additionally, some programs may require standardized test scores, such as the SAT or ACT, with average scores ranging from 1000 to 1200 for the SAT and 20 to 25 for the ACT. According to data from the National Center for Education Statistics, in 2019, the average GPA of incoming freshmen at Illinois universities was 3.3, and the average SAT score was 1090. Some graduates from these programs have shared their experiences, recalling that they had to submit transcripts, letters of recommendation, and personal statements as part of the application process.

Some key prerequisites for Online Marketing programs in Illinois include:

• A minimum of 30 semester hours of transferable credit for associate's degree holders or 60 semester hours for bachelor's degree holders
• Completion of prerequisite courses, such as introductory marketing, statistics, and computer science
• A minimum GPA of 2.5 or higher in the last 60 semester hours of coursework
• Submission of standardized test scores, such as the GMAT or GRE, for some graduate programsFor example, a graduate from Northwestern University's Online Marketing program recalled that they had to complete a series of prerequisite courses, including marketing research and analytics, before being accepted into the program. Another graduate from the University of Illinois at Chicago's Online Marketing program shared that they had to submit a personal statement outlining their career goals and motivations for pursuing a degree in marketing. These prerequisites are designed to ensure that students have a solid foundation inmarketing principles and practices, as well as the necessary skills and knowledge to succeed in the field. With the Bureau of Labor Statistics predicting a 10% growth in employment opportunities for marketing professionals in Illinois from 2020 to 2030, the demand for skilled marketers is on the rise, making it an exciting time to pursue a degree in this field.

Accreditation and Quality Assurance

Accreditation is the cornerstone of a reputable online Bachelor’s in Marketing program in Illinois, ensuring that your degree is recognized by employers and qualifies you for federal financial aid. When evaluating programs, verify regional accreditation by the Higher Learning Commission (HLC) and look for program‐level accreditation from bodies such as the Association to Advance Collegiate Schools of Business (AACSB), the Accreditation Council for Business Schools and Programs (ACBSP), or the International Accreditation Council for Business Education (IACBE). These endorsements guarantee that curricula meet rigorous academic standards, faculty possess relevant industry experience, and support services—like career counseling and library access—are robust. Accredited programs also facilitate credit transfers if you decide to pursue graduate studies or change institutions, and they often have higher job placement rates among alumni. To balance quality with cost, explore Inexpensive Online Marketing Degree Programs that maintain strong accreditation credentials without compromising on academic rigor.

What courses are typically in a Online Marketing program in Illinois ?

The curriculum for Online Marketing programs in Illinois typically encompasses a comprehensive range of courses designed to equip students with the skills and knowledge necessary to succeed in the digital marketing landscape. According to the Illinois Board of Higher Education, a typical Online Marketing program in the state includes foundational courses such as Marketing Research, Consumer Behavior, and Marketing Management, which provide students with a solid understanding of marketing principles and practices. For instance, graduates from the University of Illinois at Urbana-Champaign's Online Marketing program have reported that courses like Digital Marketing Strategy and Social Media Marketing helped them develop a deep understanding of how to create and implement effective online marketing campaigns. Some of the key courses that are commonly found in Online Marketing programs in Illinois include:

• Marketing Analytics, which teaches students how to collect and analyze data to inform marketing decisions
• Search Engine Optimization (SEO), which covers the techniques and strategies for optimizing website content to rank higher in search engine results
• Email Marketing, which focuses on the principles and best practices for creating and executing successful email marketing campaigns
• Mobile Marketing, which explores the opportunities and challenges of marketing to mobile device users. Many graduates have noted that these courses have been instrumental in helping them secure jobs in top marketing firms in Illinois, with some even starting their own successful online marketing agencies. For example, a graduate from DePaul University's Online Marketing program recalled how the course on Marketing Automation helped them land a job at a leading marketing automation software company in Chicago, where they were able to apply their knowledge and skills to drive business growth and improve marketing efficiency. Similarly, a graduate from Northwestern University'sOnline Marketing program reported that the course on Content Marketing helped them develop a content marketing strategy for a major e-commerce company in Illinois, resulting in a significant increase in website traffic and sales.

What types of specializations are available in a Online Marketing program in Illinois ?

Pursuing a marketing degree program in Illinois offers a plethora of specializations that cater to diverse interests and skills, empowering students to carve their niche in the industry. For instance, graduates from universities like Northwestern University and the University of Illinois have shared their experiences with specializations like content marketing, which involves creating engaging blog posts, online articles, and infographics to captivate audiences. Some have even recounted how they leveraged email marketing to share targeted advertising messages with customers, allowing for cost-effective communication. The specializations available in marketing programs in Illinois include direct marketing, market research, social media marketing, brand management, digital marketing, influencer marketing, search engine marketing, and visual marketing, which provide students with a range of career opportunities, from marketing management to public relations, and can be explored through online marketing degree specializations in Illinois.

As the marketing industry demands job-ready graduates with both technical and multidisciplinary soft skills, marketing programs in Illinois are responding by offering specializations that focus on specific industries or technologies, such as healthcare or e-commerce. For example, graduates from DePaul University have shared how they applied their knowledge of marketing analytics to drive business growth in the healthcare sector. Others have recounted how they utilized their skills in marketing strategy to develop effective campaigns for e-commerce companies. With the increased demand for skilled marketers, students can tap into their passions and pursue specializations that align with their interests, whether it's creating engaging content, analyzing market trends, or developing innovative marketing strategies, which can be achieved through an Illinois online bachelor's in digital marketing.

For students interested in exploringother fields, it's worth noting that there are also affordable options available, such as the cheapest online bachelor's in accounting, which can provide a solid foundation in financial management and analysis. By doing so, they can unlock a world of possibilities and shape their future as marketing professionals, driven by the transformative power of education to dream big and achieve their goals.

How do you choose the best Online Marketing degree program in Illinois ?

When selecting an online marketing degree program in Illinois, several crucial factors come into play, and it's essential to weigh them carefully to make an informed decision. For instance, graduates from the University of Illinois have recalled how they wished they had considered the flexibility and format of the program more thoroughly, as it significantly impacted their ability to balance coursework with work commitments. Key considerations include:

• Flexibility and format, with many students preferring programs that offer flexible scheduling to accommodate their busy lives
• Faculty expertise, with students benefiting from learning from seasoned professionals with industry experience, such as those who have worked with top marketing firms in Chicago
• Career services, with programs that offer job placement assistance and networking events, like the ones offered at DePaul University, enhancing job prospects
• Student feedback and outcomes, with metrics such as graduation rates and job placement statistics providing valuable insights into a program's effectiveness
• Cost and financial aid, with students needing to evaluate the total cost of the program and explore financial aid options to ensure that their education is affordable, as one graduate from Northwestern University noted, "I was able to secure a scholarship that covered a significant portion of my tuition, which made all the difference in my decision to pursue the program."

The incorporation of AI in marketing is also a vital aspect to consider, as 64% of marketers are already using it, and 38% of those who don't yet plan to start in 2024, making it an essential skill for future marketing professionals. By choosing a program that emphasizes AI and digital marketing, students can gain a competitive edge in the job market, as the demand for skilled marketers in Illinois is expected to increase by 8.8% in the coming years. For example, a graduate from the University of Chicago recalled how theirprogram's focus on data analysis and digital marketing helped them land a job at a top advertising agency in the city. When looking for online marketing degree programs in Illinois, it's crucial to consider these factors to make an informed decision.

To make the most of their education, students should also consider the overall value of their degree, including the potential return on investment. Students who are interested in other fast-track degree options may also want to explore fast track nursing degrees that can lead to high-paying careers.

Ultimately, choosing the best Illinois online bachelor's in marketing requires careful evaluation of the program's quality, reputation, and outcomes. By carefully evaluating these factors and considering the reputation of the institution and the quality of the program, students can set themselves up for success in this promising field, with a potential high return on investment for their online degree.

What career paths are available For Online Marketing graduates in Illinois ?

Graduates of Marketing degree programs in Illinois can pursue a diverse range of career paths, with many opportunities for advancement and growth. According to labor statistics, marketing jobs are growing at a rate of 6 percent between 2022 and 2032, which is faster than the national average for all occupations. This growth is reflected in the experiences of graduates from popular universities in Illinois, such as the University of Illinois at Urbana-Champaign and DePaul University, who have gone on to successful careers in marketing. For example, some graduates have started as market researchers, gathering and analyzing data to understand consumer behavior and preferences, and have then moved on to become marketing managers, leading teams and overseeing the planning and execution of marketing plans. Others have started as public relations officers, managing the public image of a company or organization, and have then advanced to become marketing executives, developing and implementing marketing strategies to reach target audiences. The availability of marketing jobs in Illinois is a significant factor in the growth of marketing careers in the state.

Some of the career paths available to graduates of Marketing degree programs in Illinois include:

• Marketing management, with opportunities to lead teams and oversee marketing plans
• Market research, with opportunities to gather and analyze data to understand consumer behavior and preferences
• Public relations, with opportunities to manage the public image of a company or organization
• Sales promotion, with opportunities to develop sales promotion campaigns
• Specialist marketing, advertising, and PR agencies, with opportunities to work as account managers, public relations managers, and sales managers
• Fundraising, with opportunities to apply marketing skills to help organizations raise funds and awareness for their causes
• Dedicated organizations, such as charities, sports, or arts organizations, wheregraduates can combine their marketing skills with their passion for a particular area. Some of the highest paying marketing/advertising jobs, such as E-Commerce Marketing Directors and User Experience (UX) Directors, are also available to graduates of Marketing degree programs in Illinois, with median annual salaries ranging from $80,000 to over $150,000. As one graduate from Northwestern University recalled, "I started as a marketing coordinator and within a few years, I was leading a team of marketers and developing marketing strategies for a major brand." Another graduate from the University of Chicago noted, "I was able to combine my passion for social justice with my marketing skills to work for a non-profit organization, helping to raise awareness and funds for a cause I care deeply about." These experiences reflect the versatility and value of a Marketing degree, which can lead to a wide range of career paths and opportunities for advancement and growth in online marketing careers in Illinois.

For those interested in pursuing a career in hospitality, online hotel management degrees can provide a comprehensive education in the field. This can be a great alternative for those who want to explore other career paths beyond marketing. However, for marketing graduates, the job prospects and career advancement opportunities make it an attractive field to pursue.