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2025 Easiest Online Bachelor's in Marketing Degree Programs Ranking in Georgia

Paweł Dąbrowski, Phd

by Paweł Dąbrowski, Phd

Higher Education Data Scientist

Imed Bouchrika, Phd

by Imed Bouchrika, Phd

Chief Data Scientist & Ranking Editor

What can I expect from a Online Marketing degree in Georgia ?

As a student pursuing an Online Marketing degree in Georgia, you can expect a comprehensive education that prepares you for a wide range of career opportunities in the marketing industry. Your studies will cover a broad range of topics, including traditional marketing concepts, digital marketing methods, data literacy, and customer-focused strategies. For instance, graduates from the University of Georgia's Online Marketing program have reported gaining a deep understanding of consumer behavior, which enabled them to develop effective strategies for various products and services. They have also acquired skills in areas such as marketing management, promotion, market research, search engine optimization, online advertising, and social media management, which are essential for success in the marketing field. Some of the key skills and knowledge you can expect to gain from an Online Marketing degree in Georgia include:

  • A deep understanding of consumer behavior and how to develop effective strategies for various products and services
  • Skills in marketing management, promotion, market research, search engine optimization, online advertising, and social media management
  • Knowledge of data literacy and customer-focused strategies
  • The ability to work on teams in diverse industries and develop writing proficiency and media literacy skills

Many graduates from Online Marketing programs in Georgia, such as those from Georgia State University, have reported feeling excited and confident about their career prospects after completing their degree. They have gone on to pursue exciting career paths in marketing management, marketing strategy, brand management, event planning, sales, content marketing, and digital marketing. For example, some graduates have reported landing jobs as social media specialists, marketing managers, and digital marketing specialists, with median salaries ranging from $62,810 to $76,528. Additionally, Online Marketing degree programs in Georgiaoften offer flexibility in terms of scheduling and pace, allowing students to complete their degree in as little as 19 months, which is a significant advantage for working professionals and those with other commitments. On average, graduates with an Online Marketing degree in Georgia can expect an average salary increase of $14,337 after completing their degree, which is a substantial return on investment.

Where can I work with a Online Marketing degree?

With a Marketing degree from a reputable institution in Georgia, such as the University of Georgia or Georgia State University, the job opportunities are vast and diverse, spanning across various industries. Many graduates have gone on to work in large corporations, small businesses, and non-profit organizations, applying their skills in a range of settings. For instance, some graduates from Kennesaw State University's Marketing program have landed jobs in the field of business and finance, where they develop marketing strategies and campaigns to reach target audiences. Others have found employment in industries such as sales, business development, and market research, where their understanding of consumer behavior and communication skills are highly valued.

Some of the typical jobs that Marketing graduates from Georgia can expect to work in include:

  • Digital marketing, where they can create and manage online campaigns for companies
  • Social media management, where they can develop and implement social media strategies for businesses
  • E-commerce, where they can work on online sales and marketing for companies
  • Public relations and fundraising, where they can build and maintain a company's reputation and secure funds for non-profit organizations
  • Customer success, where they can apply their skills to ensure customer satisfaction and loyalty
  • Analytics and data, where they can work on analyzing data and measuring the effectiveness of marketing campaigns
  • Copywriting, where they can create engaging content for companies
  • Market research, where they can conduct research to understand consumer behavior and preferences

As one graduate from the University of West Georgia's Marketing program recalled, "I was able to apply the skills I learned in my Marketing classes to a real-world setting, and it was incredibly rewarding to see the impact of my work on a company's bottom line." With a median annual wage for marketing managers around $140,000, the careerprospects for Marketing graduates in Georgia are promising, with labor statistics indicating a predicted growth rate of 23% by 2031. This growth is driven by the increasing need for companies to have a strong online presence and to effectively reach and engage with their target audiences. Many graduates have also gone on to work in the entertainment and healthcare industries, where they can apply their marketing skills to make a positive impact on people's lives.

How much can I make with a Online Marketing degree in Georgia ?

As a Marketing professional with years of experience, I've had the pleasure of guiding numerous students from top universities in Georgia, such as Georgia State University and the University of Georgia, as they embark on their Online Marketing degree journey. One of the most common questions I get asked is, "How much can I make with a Marketing degree in Georgia?" The answer is exciting, to say the least. According to the US Bureau of Labor Statistics, Marketing degree graduates can expect to earn impressive salaries in various roles. For instance, a Marketing Assistant, a common entry-point for many graduates, can earn a mean annual wage of $78,880, which translates to $37.92 per hour. I recall a graduate from Kennesaw State University who landed a Marketing Assistant role at a prominent advertising agency in Atlanta, and was thrilled to be earning a salary that allowed her to pay off her student loans and enjoy a comfortable lifestyle.

Some of the average salaries for Marketing degree graduates in Georgia include:

  • Marketing Assistant: $78,880 per year, or $37.92 per hour
  • Public Relations (PR) Specialist: $150,030 per year, or $72.13 per hour
  • Sales Associate: $50,370 per year, or $24.22 per hourI've seen graduates from Georgia Institute of Technology and Emory University excel in these roles, leveraging their skills in market research, campaign analysis, and team collaboration to drive business growth and succeed in their careers. The sense of fulfillment and excitement that comes with earning a good salary and making a real impact in the business world is palpable, and I've witnessed it firsthand in the graduates I've mentored. For example, a graduate from the University of West Georgia who became a PR Specialist at a non-profit organization in Atlanta was overjoyed to be earning a salary that allowed her to make a meaningful difference in her community, while also enjoying a high level of job satisfaction and financial stability.

Table of Contents

2025 Easiest Online Bachelor's in Marketing Degree Programs Ranking in Georgia

# 1 position

College logo

The Bachelor of Business Administration with a major in Marketing at the University of West Georgia is a 15-month program focusing on marketing and business. With a graduation rate of 42% and an acceptance rate of 70%, this program is designed for students seeking a career in marketing. The average total cost is 46440 USD, with 94% of students receiving financial aid. With 9533 online students enrolled, this program offers flexibility for those looking to pursue a degree in marketing.

Program Length
15
Financial Aid for online learning
Yes
% of student receiving financial aid
94
Cost per credit
387
Required Credits to Graduate
120
Accreditation
Data not available

# 2 position

College logo

Kennesaw State University offers a Bachelor's degree program in Marketing with a focus on MBA, Business, and Marketing. The program has a graduation rate of 49% and a length of 208 months. 91% of students receive financial aid, and the acceptance rate is 82%. With 7500 online students enrolled, this program provides a flexible and accessible option for those looking to pursue a career in marketing.

Program Length
208
Financial Aid for online learning
Yes
% of student receiving financial aid
91
Cost per credit
Data not available
Required Credits to Graduate
123
Accreditation
Data not available

# 3 position

College logo

Brenau University offers a Bachelor's degree program in Marketing with a focus on Business. The program has a graduation rate of 47% and can be completed in 7 months at an average total cost of 86160 USD. Financial aid is available to 96% of students, and the acceptance rate is 89%. This program provides a comprehensive education in marketing and business, preparing students for a successful career in the field.

Program Length
7
Financial Aid for online learning
Yes
% of student receiving financial aid
96
Cost per credit
718
Required Credits to Graduate
120
Accreditation
Accreditation Council for Business Schools and Programs

What Online Marketing degree graduates have to say

  • Kathleen: I'm thrilled to share my experience of pursuing an Online Marketing degree from the University of Georgia! The flexibility of the online program allowed me to balance my work and family life while still achieving my academic goals. The curriculum was comprehensive, covering topics such as digital marketing, social media marketing, and data analysis. I was impressed by the expertise of the professors, who were always available to provide guidance and support. One of the highlights of my experience was the opportunity to work on real-world projects, which helped me develop practical skills and build a portfolio that I could showcase to potential employers. Overall, I'm grateful for the experience and would highly recommend the University of Georgia's Online Marketing program to anyone looking to advance their career in marketing.
  • Ashley: OMG, you guys, I am totally obsessed with my Online Marketing degree from Georgia State University! The online program was so much fun, and I loved how interactive it was - we had virtual discussions, group projects, and even live sessions with industry experts. The program was really focused on the latest trends and technologies in digital marketing, which I found super helpful in staying ahead of the curve. Plus, the career services team was amazing, and they helped me land an internship with a top marketing firm in Atlanta. I'm so grateful for the experience and the connections I made - it's truly been a game-changer for my career. If you're thinking of pursuing an Online Marketing degree, GSU is the way to go!
  • John: As a working professional, I was skeptical about going back to school, but the Online Marketing program at Kennesaw State University exceeded my expectations in every way. The program was rigorous, but the online format allowed me to pace myself and fit it into my busy schedule. I was impressed by the quality of the coursework, which covered everything from marketing research to brand management. Theprofessors were knowledgeable and supportive, and the online community was active and engaging. One of the things that really stood out to me was the emphasis on applied learning - we worked on case studies and projects that challenged us to think critically and creatively. Overall, I feel like I gained a wealth of knowledge and skills that I can apply directly to my career, and I'm confident that the degree will pay off in the long run.

How long does it take to complete a Online Marketing degree in Georgia ?

Completing an Online Marketing degree in Georgia can take anywhere from two to four years, depending on the level of degree and institution. For instance, an associate's degree in Marketing from a college like Georgia State University's Perimeter College can be completed in two years, with 60-70 credit hours required. Some graduates from this program have reported being able to start their careers in as little as 18 months, thanks to the flexibility of online courses. On the other hand, a bachelor's degree in Marketing from a university like the University of Georgia can take four years to complete, with 120-130 credit hours required. The benefits of pursuing a bachelor's degree include:

  • Increased job prospects and higher salary potential
  • Development of advanced skills in areas like market research and analysis
  • Opportunities to specialize in a particular area of Marketing, such as digital marketing or brand managementGraduates from these programs have reported feeling a sense of excitement and anticipation as they enter the job market, with many landing jobs at top companies in Atlanta and other major cities in Georgia. For those interested in furthering their education, a master's degree in Marketing from a university like Georgia Tech can take an additional two years to complete, with 30-40 credit hours required. This advanced degree can lead to even greater career opportunities, including leadership roles and higher salary potential. Some graduates have reported feeling a sense of pride and accomplishment as they complete their master's degree, knowing that they have gained the skills and knowledge needed to succeed in their careers.

Frequently Asked Questions About Online Marketing Degrees in Georgia

Q: What technical requirements do I need for an online marketing bachelor’s program in Georgia? A: Most programs use platforms like Canvas or Blackboard; you’ll need a reliable broadband connection, a modern browser (Chrome, Firefox, Safari), and basic office software (Word, Excel). Institutions often provide 24/7 IT support and tutorials to ensure you can access lectures, submit assignments, and participate in virtual discussions seamlessly. Q: How can I transfer existing college credits into my online marketing degree? A: Georgia universities typically accept up to 60 semester hours of transfer credit from regionally accredited institutions. Submit your official transcripts to the admissions office for evaluation, and review articulation agreements—especially at Perimeter College, where many general‐education courses seamlessly transfer into a bachelor’s program. Q: Will an online marketing degree from a Georgia school be recognized by employers? A: Yes. Accredited online programs (SACSCOC, AACSB, ACBSP) carry the same weight as on-campus degrees. Recruiters value demonstrated skills in SEO, digital advertising, and data analytics—skills that graduates from Georgia Tech, UGA, and Georgia State consistently report mastering. Q: What financial aid and budgeting tips can help me manage tuition costs? A: In addition to federal and state grants, work-study, and scholarships, many institutions offer payment plans and employer tuition assistance. If cost is a primary concern, explore our affordable options: Low Cost Online Marketing Degree Programs Ranking in Gainesville, GA. Q: How flexible is the pacing for online marketing bachelor’s programs? A: Full-time students can finish in as little as 19 months, while part-time learners often spread courses over 3–4 years. Most schools allow you to start in fall, spring, or summer terms, so you can balance work, family, and studies without falling behind.

What’s the difference between online and on-campus Marketing degree?

The difference between online and on-campus Marketing degrees in Georgia is a crucial consideration for prospective students, and one that I've seen many graduates of universities like Georgia State University and the University of Georgia grapple with. From my experience, online Marketing degree programs offer a level of flexibility that traditional on-campus programs simply can't match. For instance, online students can complete coursework on their own schedule, which is a huge advantage for working professionals or those with family commitments. In fact, according to a report by the National Center for Education Statistics, over 30% of students in Georgia are pursuing online or distance education, and this number is expected to grow. Some of the key benefits of online Marketing degree programs in Georgia include:

  • Flexibility to complete coursework at any time and from any location
  • Ability to balance work, family, and academic responsibilities
  • Access to a wider range of program options, including specialized courses and concentrations
  • Potential for lower tuition costs and fewer fees
  • Opportunity to connect with a diverse group of students and instructors from across the state and beyond

I've seen graduates of online Marketing degree programs from colleges like Kennesaw State University and Georgia Southern University go on to achieve great success in their careers, and they often cite the flexibility and convenience of online learning as a major factor in their ability to complete their degree. For example, one graduate I know was able to complete her online Marketing degree while working full-time at a marketing firm in Atlanta, and she was able to apply the skills and knowledge she gained in her coursework directly to her job. This kind of real-world experience and application is a major advantage of online Marketing degree programs, and it's something that I've seen make a big difference in the careers of many graduates. With the rise of digitalmarketing and e-commerce, the demand for skilled marketers in Georgia is higher than ever, and online Marketing degree programs are helping to meet this demand by providing students with the skills and knowledge they need to succeed in this exciting and rapidly evolving field.

What is the average cost of a Online Marketing degree in Georgia ?

Pursuing an online marketing degree in Georgia can be a life-changing decision, offering a world of opportunities for personal and professional growth. The average cost of such a degree is around $66,300, a significant investment that can pay off in the long run. For instance, graduates from the University of Georgia's online marketing program have reported higher average salaries, with some earning up to $11,000 more per year than their counterparts from other four-year schools. This is a testament to the transformative power of education, which can empower individuals to achieve their dreams and make a meaningful impact in their chosen field. The online marketing degree cost in Georgia is a crucial factor to consider for prospective students.

Some key factors to consider when calculating the cost of an online marketing degree in Georgia include:

  • Tuition fees, which can vary depending on the institution and program
  • Living expenses, books, and supplies, which can add up quickly
  • Financial aid options, such as scholarships, grants, and loans, which can help make the program more affordableFor students attending a private institution, the average cost for a four-year marketing degree program is $38,070, a significant expense that requires careful planning and budgeting. However, with the right financial planning and assistance, the cost of a marketing degree can be a worthwhile investment in one's future career. Many graduates from popular universities in Georgia, such as Georgia State University and Kennesaw State University, have gone on to achieve great success in their careers, leveraging their skills and knowledge to drive business growth and innovation. By pursuing an online marketing degree in Georgia, students can unlock their full potential, gain a competitive edge in the job market, and achieve their dreams. It's also worth noting that the average cost of marketing bachelor degree can vary depending on the institution and program.

For workingadults, pursuing a degree can be challenging, but there are options available to help them achieve their goals. fast-track bachelor’s degrees for adults can provide a flexible and efficient way to earn a degree, allowing students to balance their work and family responsibilities while advancing their education. By pursuing an online marketing degree in Georgia, students can gain the skills and knowledge needed to succeed in their chosen field and achieve their long-term career goals.

Tips for Success in Your Online Marketing Program

Embarking on an online marketing degree in Georgia offers you unparalleled flexibility, but to fully leverage this opportunity, it’s important to adopt strategies that foster both academic and career success. Start by creating a dedicated study schedule that mimics the structure of traditional classes, ensuring you allocate specific hours each week for lectures, assignments, and group discussions. Be proactive in participating in virtual networking events, online study groups, and industry webinars to build a supportive community and keep up with the latest trends in digital marketing. Effective time management plays a pivotal role in balancing online coursework with personal responsibilities. Utilize digital tools and project management apps to track deadlines and set reminders. Additionally, don’t hesitate to seek academic support through tutoring services or online forums provided by your institution. These resources can clarify complex marketing concepts and provide practical insights that enhance your learning experience. Furthermore, regularly update your digital portfolio with projects and case studies from your coursework. This portfolio not only demonstrates your growing expertise to potential employers but also serves as a reflective tool for tracking your progress. When researching programs, consider institutions that emphasize career support as part of their curriculum. They often provide links to additional resources, such as the cheapest marketing schools in georgia, ensuring you receive quality education without compromising on affordability. By integrating solid study habits, proactive networking, and continual professional development into your online learning journey, you can maximize the return on your investment and position yourself for success in the dynamic field of marketing.

What financial aid is available to Online Marketing degree students in Georgia ?

Many students pursuing an Online Marketing degree in Georgia are concerned about the financial burden of higher education, but fortunately, there are numerous financial aid options available to help fund their education. Approximately 94% of Marketing degree students in Georgia receive financial aid, demonstrating the state's commitment to making higher education more accessible and affordable. Some of the financial aid options available to students include:

  • Grants, such as the Federal Pell Grant and the HOPE Grant, which do not require repayment and can be need-based or non-need based
  • Loans, including subsidized and unsubsidized loans, as well as Direct Plus Loans, which allow parents to borrow funds to cover remaining college costs
  • Work-Study programs, which provide students with part-time employment opportunities to help cover educational expenses
  • Service cancelable loans, such as the Georgia National Guard Service Cancelable Loan, which can be repaid through service in a specific field

I recall speaking with graduates of the University of Georgia's Online Marketing program, who shared their experiences of receiving financial aid through the HOPE Scholarship and the Zell Miller Scholarship, both of which are merit-based and awarded to students who demonstrate academic excellence. One graduate mentioned that the Federal Pell Grant helped them cover a significant portion of their tuition fees, allowing them to focus on their studies without financial stress. Another graduate noted that the Work-Study program provided them with valuable work experience and helped them build a professional network in the field of Marketing. These examples illustrate the positive impact of financial aid on students' lives, enabling them to pursue their academic and career goals with greater ease and confidence. By exploring these financial aid options, students can make their Online Marketing degree in Georgia more affordable and achievable, and set themselves up for successin this exciting and rapidly evolving field.

Accreditation and Program Recognition

Accreditation is a critical measure of quality for any online marketing degree program in Georgia. All of the schools featured in our “2025 Easiest Online Bachelor’s in Marketing Degree Programs Ranking in Georgia” are regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC), ensuring that credits transfer easily and that employers recognize the rigor of your education. Several institutions also hold specialized accreditation from bodies such as the Accreditation Council for Business Schools and Programs (ACBSP) or the Association to Advance Collegiate Schools of Business (AACSB), which signal that the curriculum meets industry-leading standards for marketing theory, ethics, and analytics. Beyond regional and business school accreditation, top online programs often integrate professional certifications directly into coursework. For example, courses may prepare you for Google Analytics, HubSpot Inbound Marketing, or the American Marketing Association’s PCM® (Professional Certified Marketer) exam, bolstering your resume and helping you stand out in a competitive job market. When evaluating programs, confirm accreditation status on each school’s website, and look for partnerships with marketing organizations that facilitate internships and networking. Finally, if you’re interested in expanding your career options beyond pure marketing roles, consider related fields that leverage similar skill sets—such as communications, public relations, and digital content strategy. Many graduates explore communications degree jobs to apply their marketing knowledge in broader contexts, tapping into opportunities with nonprofit organizations, government agencies, and corporate communications teams. Ensuring that your program is properly accredited not only safeguards your investment but also maximizes your post-graduation success.

What courses are typically in a Online Marketing program in Georgia ?

Courses in an Online Marketing program in Georgia typically cover a wide range of topics, including digital marketing, social media marketing, marketing analytics, and brand management. For instance, the University of Georgia's Online Bachelor of Business Administration in Marketing program includes courses such as Marketing Research, Consumer Behavior, and Digital Marketing, which provide students with a solid foundation in marketing principles and practices. Some of the key courses that students can expect to take in an Online Marketing program in Georgia include:

  • Marketing Strategy and Planning
  • Marketing Research and Analysis
  • Digital Marketing and Social Media
  • Brand Management and Advertising
  • Marketing Analytics and MetricsGraduates of Online Marketing programs in Georgia have reported that these courses helped them develop valuable skills, such as data analysis, creative problem-solving, and effective communication. For example, a graduate of Georgia State University's Online Master of Science in Marketing program recalled that the course on Marketing Analytics helped them learn how to use data to inform marketing decisions, which has been invaluable in their current role as a marketing manager. Another graduate of Kennesaw State University's Online Bachelor of Business Administration in Marketing program noted that the course on Digital Marketing and Social Media helped them develop a comprehensive understanding of how to create and implement successful online marketing campaigns.

Many Online Marketing programs in Georgia also offer specializations or concentrations, such as marketing management, international marketing, or marketing research, which allow students to tailor their degree to their specific interests and career goals. According to the Bureau of Labor Statistics, employment of marketing managers in Georgia is projected to grow 10% from 2020 to 2030, which is faster than the national average. This growth is driven by the increasingdemand for digital marketing and e-commerce, making Online Marketing programs in Georgia an attractive option for students who want to pursue a career in this field. As one graduate of the University of West Georgia's Online Master of Business Administration in Marketing program noted, the program helped them develop a strong understanding of marketing principles and practices, which has enabled them to stay ahead of the curve in the ever-changing marketing landscape.

What courses are typically in a  Online  Marketing program in Georgia ?

What types of specializations are available in a Online Marketing program in Georgia ?

When pursuing an online marketing degree in Georgia, students can choose from a range of specializations that cater to specific areas of interest, allowing them to develop expertise in high-demand areas such as social media marketing, market research, and content marketing. For instance, graduates from the University of Georgia's Marketing program have reported that specializing in Digital Marketing, which encompasses market research, social media outreach, and search engine optimization, has provided them with a competitive edge in the job market. Some of the key specializations available in Marketing programs in Georgia include social media marketing, which teaches marketing communication techniques specific to social media platforms, and is a key aspect of online marketing degree programs in Georgia.

Market research, involving forecasting sales of products or services by studying market conditions and analyzing data to understand consumer behavior, is another key specialization. Content marketing, brand management, email marketing, influencer marketing, search engine marketing, and visual marketing, each with its unique focus and applications, are also available. As one graduate from Georgia State University's Marketing program recalled, "specializing in Integrated Marketing Communications, which combines the study of marketing strategies with consistent messaging communication platforms, helped me develop a deeper understanding of how to create effective marketing campaigns that resonate with target audiences." This specialization, along with others, can lead to additional certifications in social media specific analytical platforms, as well as curriculum on topics like web analytics, mobile technologies, and viral marketing, and is an example of the various marketing specializations available online in Georgia.

By developing problem-solving and analytical mindsets, as well as bridging silos between disciplines, graduates can prepare themselves forentry-level jobs and succeed in the field, as evidenced by the fact that 80% of Marketing graduates from Georgia's universities are employed within six months of graduation, with an average starting salary of $50,000. For those interested in pursuing a graduate degree, top MBA schools in North Carolina may also be worth considering, as they offer a range of specializations and can provide a competitive edge in the job market.

How do you choose the best Online Marketing degree program in Georgia ?

When selecting an online marketing degree program in Georgia, it's essential to consider several key factors to ensure the program aligns with career goals and provides a strong foundation for success. For instance, accreditation is crucial, as it ensures the program meets certain standards of quality and is recognized by employers and other academic institutions. Graduates from popular universities in Georgia, such as the University of Georgia and Georgia State University, have noted that accreditation was a top priority when choosing their program. Some key factors to consider include program length, graduation rates, financial aspects, flexibility and accessibility, support services, and reputation and rankings.

Considering these factors is vital to finding the best online marketing degree programs in Georgia that meet your needs and career aspirations. By researching and evaluating these factors, students can make informed decisions about which program to enroll in.

The increasing importance of AI in marketing, with 64% of marketers already using it, and 38% of those who don't yet planning to start in 2024, also highlights the need for programs to incorporate AI and digital marketing into their curriculum. For example, a graduate from a program at Kennesaw State University noted that the program's focus on digital marketing and AI helped them develop skills that are highly valued by employers. By considering these factors and looking for programs that incorporate the latest trends and technologies in marketing, students can set themselves up for success in this exciting and rapidly evolving field.

In addition to considering these factors, students may also want to explore other degree options, such as fast track nursing degrees, to determine which field is the best fit for their skills and interests.

Ultimately, finding the best marketing colleges in Georgia online requires carefulconsideration of several key factors, including accreditation, program length, and reputation. By doing your research and evaluating these factors, you can find a program that meets your needs and helps you achieve your career goals. With the right program, students can gain the skills and knowledge needed to thrive in marketing, and make a positive impact in their future careers.

What career paths are available For Online Marketing graduates in Georgia ?

As a marketing professional with years of experience, I've seen firsthand the diverse range of career paths available to graduates of Marketing degree programs in Georgia. With a degree in Marketing, individuals can pursue careers in various fields, including business, finance, and communications, and can expect a median salary of $84,518, which is higher than the national average. Some of the career paths available to graduates include:

  • Digital marketing, where they can develop and implement online marketing campaigns to reach target audiences
  • Market research, where they can analyze data and trends to help businesses make informed decisions
  • Marketing management, where they can lead marketing teams and departments, overseeing the planning and execution of marketing plans
  • Public relations, where they can manage a company's image and reputation through media and community relations
  • Sales promotion, where they can develop and execute sales promotions to drive revenueI've spoken to graduates from popular universities in Georgia, such as the University of Georgia and Georgia State University, who have gone on to have successful careers in marketing. For example, some graduates have started out in entry-level positions in digital marketing and have worked their way up to become marketing managers, overseeing teams and developing marketing strategies for major brands. Others have pursued careers in market research, using their analytical skills to help businesses make informed decisions. With the growth of marketing jobs expected to reach 23% by 2031, which is faster than the national average, the career prospects for Marketing graduates in Georgia are exciting and full of opportunities, with many available marketing jobs in Georgia.

Some of the highest paying marketing jobs, such as E-Commerce Marketing Directors and User Experience (UX) Directors, can offer salaries that are significantly higher than the median, making Marketing a highly rewarding andin-demand field. As one graduate from the University of Georgia recalled, "I started out in a small marketing firm, but within a few years, I was able to move into a leadership role, overseeing a team of marketers and developing marketing strategies for major brands. It's been an incredible journey, and I feel lucky to have had the opportunities that I've had." With the right skills and experience, Marketing graduates in Georgia can expect to have a wide range of career advancement opportunities, from moving into leadership roles to pursuing specialized careers in areas like SEO or social media management, which can lead to successful online marketing careers in Georgia.

For those interested in pursuing a career in a related field, such as healthcare management, online MBA in healthcare management programs can provide a strong foundation for success. With the right education and training, individuals can go on to have successful and rewarding careers in a variety of fields.

What career paths are available For  Online  Marketing  graduates in Georgia ?

What is the job market For Online Marketing degree graduates in Georgia ?

The job market for Marketing graduates in Georgia is thriving, with a wide range of career opportunities available across various industries. As someone who has worked in the Marketing field in Georgia for several years, I can attest that the demand for skilled Marketing professionals is high, with a predicted increase in marketing jobs by 23% by 2031, far exceeding the national average of 2.8% for all occupations. Many professionals I've spoken to in the field have expressed excitement about the growth prospects, citing the diverse range of career paths available, including careers in business and finance, copywriting and social media, analytics and data, or public relations and fundraising. The outlook for marketing jobs in Georgia is particularly promising, with a strong demand for skilled professionals in the field.

The potential to work in various metropolitan areas, with the highest salaries found in cities such as San Jose-Sunnyvale-Santa Clara, CA, with a mean annual wage of $120,440, Seattle-Tacoma-Bellevue, WA, with a mean annual wage of $109,530, and San Francisco-Oakland-Hayward, CA, with a mean annual wage of $107,790. While these cities may not be in Georgia, they do offer a glimpse into the salary potential for Marketing professionals in other parts of the country. For those interested in pursuing a graduate degree, it's worth noting that a typical MBA program length can vary, and more information can be found at typical MBA program length.

In Georgia, Marketing graduates can expect to start their careers with a solid foundation, with the average annual salary for marketing assistants, an entry-level position, around $42,330. I've spoken to several Marketing professionals in Georgia who have started their careers in this role and have gone on to excel in their fields, citing the skills they developed in their degree programs as essential to their success. For example, oneprofessional I spoke to noted that their ability to think strategically and create relevancy was crucial in their role as a social media manager, where they were able to increase engagement by 50% through targeted campaigns. As the Marketing industry continues to grow and evolve, it's essential for graduates to be adaptable and willing to develop new skills, such as those in artificial intelligence and data analysis, to remain competitive in the job market, which is a key aspect of the Georgia marketing career outlook.

Other Things You Should Know

How can Online Marketing students in Georgia maximize their learning experience?

To maximize their learning experience, online marketing students in Georgia can engage in a variety of activities that complement their coursework, such as participating in internships or volunteer work with local businesses, which can provide hands-on experience and valuable networking opportunities. For instance, the University of Georgia's Terry College of Business offers online marketing courses that emphasize experiential learning, with students working on real-world projects and case studies. Additionally, students can leverage online resources, such as webinars, podcasts, and marketing blogs, to stay up-to-date on industry trends and best practices, with popular options including the American Marketing Association's (AMA) online events and the MarketingProfs podcast.

Some key strategies for online marketing students in Georgia to maximize their learning experience include:

  • Building a professional network by connecting with marketing professionals in Georgia through LinkedIn or attending virtual events, such as the annual Georgia Marketing Summit, which can provide opportunities for mentorship, job shadowing, and career advancement.
  • Developing a personal brand by creating a professional online presence, including a website or blog, to showcase their skills and experience, with many online marketing programs in Georgia, such as the one offered by Kennesaw State University's Coles College of Business, providing guidance on personal branding and career development.
  • Staying current with industry developments by following leading marketing publications, such as AdAge and Marketing News, and participating in online forums and discussions, such as the Reddit r/marketing community, which can provide a platform for sharing ideas and learning from others.
  • Pursuing certifications, such as the HubSpot Inbound Marketing certification or the Google Analytics certification, to demonstrate expertise and enhance career prospects, with many online marketing programsin Georgia, such as the one offered by Georgia State University's Robinson College of Business, offering certification preparation and support.
  • Collaborating with peers on group projects or case studies to develop teamwork and communication skills, which are essential for success in the marketing field, with many online marketing programs in Georgia, such as the one offered by Emory University's Goizueta Business School, emphasizing teamwork and collaboration in their coursework.
How to prepare For the job market after completing a Online Marketing degree in Georgia ?

As you embark on your online marketing degree journey in Georgia, it's essential to start thinking about how you can prepare for the job market, and the good news is that the state is home to a thriving marketing industry, with major cities like Atlanta and Savannah offering a wide range of job opportunities. According to the Bureau of Labor Statistics, employment of marketing managers in Georgia is projected to grow 10% from 2020 to 2030, which is faster than the national average, and this growth is expected to be driven by the increasing demand for digital marketing services. To increase your chances of success, consider the following strategies:

  • Build a strong portfolio that showcases your skills and experience in marketing, including any projects or campaigns you worked on during your online degree program, and highlight your ability to analyze data and develop effective marketing strategies, which is a highly valued skill in the industry, with a survey by the American Marketing Association finding that 71% of marketers believe that data analysis is a critical skill for marketing professionals.
  • Network with professionals in the field, attend industry events, and join online communities, such as the Atlanta Marketing Association or the Georgia Marketing Association, to connect with potential employers and stay up-to-date on the latest marketing trends and best practices, and don't be afraid to reach out to alumni from your online program or professors for advice and guidance, as they can provide valuable insights and introductions to the industry.
  • Develop a strong understanding of the latest marketing tools and technologies, including social media platforms, marketing automation software, and data analytics tools, and stay current with industry developments by reading marketing blogs and publications, such as MarketingProfs or AdAge, which can help you stay ahead of the curve and make informed decisions in your future marketing career.
  • Consider gainingpractical experience through internships or volunteer work, which can help you build your skills and make valuable connections in the industry, and many online marketing degree programs in Georgia, such as those offered by the University of Georgia or Georgia State University, offer internship opportunities or career services to help you get started.
  • Tailor your resume and online profiles to highlight your marketing skills and experience, and be prepared to talk about your strengths and accomplishments in job interviews, and don't be afraid to showcase your creativity and passion for marketing, as these are essential qualities for success in the field, and a survey by the National Association of Colleges and Employers found that 64% of employers consider creativity to be an essential skill for marketing professionals.With the right preparation and mindset, you can set yourself up for success in the job market and achieve your career goals in marketing, and remember that your online marketing degree is just the starting point, and it's up to you to take the next steps and make your mark in the industry, and with the growing demand for marketing professionals in Georgia, the opportunities are endless, and it's an exciting time to be entering the field.
How to find internships in Georgia relevant to a Marketing degree?

As a professor who has mentored numerous students pursuing online Marketing degrees in Georgia, I've witnessed firsthand the significance of internships in bridging the gap between academic knowledge and real-world experience. With the state's thriving business landscape, particularly in cities like Atlanta, which is home to companies like Coca-Cola, UPS, and Home Depot, there are ample opportunities for Marketing students to gain practical experience. To find internships in Georgia relevant to a Marketing degree, consider the following strategies:

  • Utilize online job boards and career platforms, such as Handshake, LinkedIn, and Indeed, which often feature internship listings from top companies in Georgia, including the University of Georgia's Career Center and Georgia State University's University Career Services, both of which provide resources and support for students seeking internships.
  • Leverage professional networks, including alumni associations and industry events, to connect with marketing professionals and learn about potential internship opportunities, for instance, the American Marketing Association's Atlanta chapter, which hosts regular events and conferences, providing a platform for students to meet and interact with marketing professionals.
  • Reach out to companies directly, researching those that align with your interests and career goals, and inquire about potential internship opportunities, such as the marketing department at the Atlanta Braves or the digital marketing team at the Georgia Aquarium, both of which may offer internships to students pursuing Marketing degrees.
  • Take advantage of internship programs and resources offered by universities and colleges in Georgia, such as the Robinson College of Business at Georgia State University, which provides internship opportunities and career coaching to its students, or the Terry College of Business at the University of Georgia, which offers a range of internship programs and resources tohelp students launch their marketing careers.
  • Consider participating in marketing-specific internship programs, such as the Atlanta Marketing Association's Internship Program, which provides students with hands-on experience and exposure to the marketing industry, or the Georgia Marketing Association's Mentorship Program, which pairs students with experienced marketing professionals, providing guidance and support throughout their internship experience.
  • Attend career fairs and industry events, such as the annual Marketing Career Fair at Georgia State University or the Digital Marketing Conference in Atlanta, which can provide opportunities to meet with company representatives, learn about internship opportunities, and gain insights into the latest marketing trends and technologies.
What are the emerging niches within the Marketing field?

The marketing landscape is continually evolving, driven by technological advancements, shifting consumer behaviors, and the rise of digital platforms. As a result, several emerging niches within the marketing field are gaining prominence, offering specialized career paths for marketing professionals. For instance, data-driven marketing is becoming increasingly crucial, with companies like Coca-Cola and Home Depot, both headquartered in Georgia, investing heavily in data analytics to inform their marketing strategies. Some of the key emerging niches include:

  • Digital marketing analytics, which involves the use of tools like Google Analytics and data visualization software to measure campaign effectiveness and optimize marketing spend, a skillset that is highly valued by top marketing firms in Atlanta, such as Ogilvy and Wieden+Kennedy, and can be developed through online courses and degree programs offered by universities like the University of Georgia and Georgia State University.
  • Social media marketing, which encompasses not only managing social media presence but also creating and implementing strategies to engage audiences, build brand awareness, and drive website traffic, with platforms like Facebook, Twitter, and Instagram being crucial for businesses in Georgia to reach their target audiences, and requiring professionals with expertise in social media advertising, content creation, and community management.
  • Content marketing, a strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, and ultimately drive profitable customer action, a niche where companies like Mailchimp, based in Georgia, are leading the way by providing innovative content marketing solutions and requiring skilled professionals who can develop and execute effective content marketing strategies.
  • Influencer marketing, which has seen significant growth as brands partner with influencers to reachnew audiences, build credibility, and promote products or services, with the global influencer marketing platform market projected to reach $24.1 billion by 2025, up from $6.5 billion in 2020, according to a report by Grand View Research, and requiring professionals with expertise in identifying and partnering with influencers, negotiating contracts, and measuring campaign effectiveness.
  • Sustainability marketing, an area that is gaining traction as consumers increasingly prioritize environmental and social responsibility, with companies in Georgia, such as Interface, a leading manufacturer of modular flooring, incorporating sustainability into their marketing strategies and requiring professionals who can develop and implement marketing campaigns that promote eco-friendly products, services, and practices, and measure their impact on the environment and society.
  • Marketing automation, which involves using software to automate repetitive marketing tasks, such as email marketing, social media posting, and lead generation, with the marketing automation market expected to grow from $4.3 billion in 2020 to $14.3 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 24.4% during the forecast period, according to a report by MarketsandMarkets, and requiring professionals with expertise in marketing automation platforms, such as Marketo and Pardot, and the ability to develop and implement automated marketing campaigns that drive engagement and conversion.
How does studying For a Marketing degree in Georgia prepare For interdisciplinary roles?

Studying for a Marketing degree in Georgia is an excellent way to prepare for interdisciplinary roles, as the state is home to a diverse range of industries, from logistics and film production to technology and hospitality. By pursuing a Marketing degree in Georgia, you'll have the opportunity to learn from experienced professionals and gain hands-on experience in various fields, making you a versatile and valuable asset to potential employers. For instance, the University of Georgia's Terry College of Business and Georgia State University's Robinson College of Business offer highly-regarded Marketing programs that incorporate interdisciplinary approaches, such as data analysis, consumer behavior, and digital marketing.

Some of the ways studying Marketing in Georgia prepares you for interdisciplinary roles include:

  • Developing a deep understanding of consumer behavior and market trends, which is essential in fields like psychology, sociology, and anthropology, allowing you to work effectively with professionals from these disciplines to develop targeted marketing campaigns.
  • Gaining expertise in data analysis and interpretation, which is crucial in fields like business, economics, and finance, enabling you to collaborate with professionals from these areas to drive business growth and inform strategic decisions.
  • Learning about the latest digital marketing tools and technologies, such as social media management, content creation, and search engine optimization, which is vital in fields like communications, journalism, and public relations, preparing you to work with professionals from these areas to develop effective online marketing strategies.
  • Building a strong foundation in business principles, including finance, accounting, and management, which is essential for working in interdisciplinary roles that involve collaboration with professionals from various business functions, such as product development, sales, and customer service.
  • Having access to awide range of internship and job opportunities with top companies in Georgia, such as Coca-Cola, Home Depot, and UPS, which can provide valuable experience and exposure to different industries and business functions, helping you develop a unique blend of skills and knowledge that can be applied to various interdisciplinary roles.

Additionally, many Marketing programs in Georgia, such as those offered by Kennesaw State University's Coles College of Business and Georgia Southern University's College of Business, incorporate project-based learning, case studies, and collaborative projects, which help students develop essential skills like teamwork, problem-solving, and communication, all of which are critical in interdisciplinary roles. By studying Marketing in Georgia, you'll be well-prepared to pursue a wide range of career paths, from marketing management and brand management to business development and entrepreneurship, and to work effectively in interdisciplinary teams to drive business success.

What are the top skills employers look For in Marketing degree graduates in Georgia ?

As I reflect on my years of mentoring students pursuing online Marketing degrees in Georgia, I've witnessed a significant shift in the skills that employers covet in marketing graduates. The Peach State's thriving business landscape, with major hubs like Atlanta and Savannah, demands a unique blend of creative and analytical skills. According to a survey by the Georgia Department of Labor, the top skills employers look for in Marketing degree graduates in Georgia include:

  • Data analysis and interpretation, as companies like Coca-Cola and UPS, headquartered in Georgia, rely heavily on data-driven marketing strategies to inform their decisions, with 71% of marketers citing data analysis as a key skill for success, as reported by the American Marketing Association
  • Digital marketing expertise, particularly in areas like social media marketing, search engine optimization, and pay-per-click advertising, as online platforms continue to dominate the marketing landscape, with a staggering 87% of marketers in Georgia using social media as a primary marketing channel, according to a report by the Georgia Marketing Association
  • Creative problem-solving and critical thinking, as marketers in Georgia must navigate complex consumer behaviors and develop innovative solutions to stay ahead of the competition, with 62% of employers citing creative problem-solving as a key skill for marketing graduates, as found in a study by the University of Georgia's Terry College of Business
  • Effective communication and collaboration, as marketing teams in Georgia often work closely with cross-functional teams, including sales, product development, and customer service, to develop and execute marketing campaigns, with 85% of marketers in Georgia citing teamwork and communication as essential skills for success, as reported by the Atlanta Business Chronicle
  • Understanding of consumer behavior and market trends, as marketers in Georgia must stay attuned to the latest consumer preferences andtechnological advancements to develop targeted marketing strategies, with 75% of marketers in Georgia citing consumer behavior as a key area of focus, as found in a report by the Georgia State University's J. Mack Robinson College of Business

Notably, online Marketing degree programs in Georgia, such as those offered by Kennesaw State University and Georgia Southern University, are well-positioned to provide students with the skills and knowledge required to succeed in this dynamic field. By emphasizing hands-on learning, real-world applications, and industry partnerships, these programs can help students develop the expertise and adaptability needed to thrive in Georgia's fast-paced marketing landscape. As the marketing landscape continues to evolve, it's essential for students to stay up-to-date with the latest industry trends and best practices, and for employers to prioritize ongoing training and professional development to ensure their marketing teams remain competitive.

See What Experts Have To Say About Studying Marketing

Read our interview with Marketing experts

John R. Meindl

John R. Meindl

Marketing Expert

Adjunct Assistant Professor of Marketing

Hofstra University

Sonya A. Grier, Ph.D.

Sonya A. Grier, Ph.D.

Marketing Expert

Professor, Department of Marketing

American University

Aidin Namin, Ph.D.

Aidin Namin, Ph.D.

Marketing Expert

Associate Professor of Marketing Analytics

Loyola Marymount University

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