2025 Best Online Marketing Degree Programs Ranking in Maryland

What can I expect from a Online Marketing degree in Maryland ?

As a student in Maryland pursuing an Online Marketing degree, you can expect a comprehensive education that covers both traditional and digital marketing concepts, equipping you with the skills and knowledge necessary to succeed in a variety of careers. For instance, graduates from the University of Maryland's Online Marketing program have reported gaining a deep understanding of digital marketing, consumer behavior, and marketing analytics, which has enabled them to develop effective strategies for various products and services. They have also learned how to analyze consumer behavior, attract, convert, and retain customers, and acquire skills in marketing management, promotion, fundraising, public relations, market research, and online advertising. Some of the key takeaways from an Online Marketing degree in Maryland include:

• A solid foundation in data literacy, customer-focused strategies, and emerging methods, providing a strong basis for success in the field, as seen in the curriculum of Towson University's Marketing program
• Specializations such as digital marketing, social media marketing, or content creation, allowing you to tailor your degree to your interests and career goals, similar to the options offered at Johns Hopkins University's Carey Business School
• A wide range of career opportunities, including market research analyst, marketing manager, advertising and promotions manager, sales manager, and social media manager, with median salaries ranging from $62,810 for marketing managers, according to the Bureau of Labor Statistics, as reported by graduates from the University of Baltimore's Merrick School of Business
• A promising job outlook, with approximately 133,416 active job openings for marketing and social media managers in the US, and a projected 10% job growth between 2018 and 2028, and around 7% from 2019 to 2029 for marketing managers, giving students a sense of excitement and anticipation for their future careers.

Where can I work with a Online Marketing degree?

Graduates of Online Marketing degree programs in Maryland can expect to find employment in a wide range of industries and settings, from corporations and non-profit organizations to government agencies and small businesses. For instance, graduates from the University of Maryland's Robert H. Smith School of Business have gone on to work in marketing roles at top companies in the state, such as Lockheed Martin and Marriott International. Many have reported feeling a sense of excitement and fulfillment in their careers, citing the creative challenges and opportunities for growth that come with working in marketing. Some common entry-level positions for marketing degree holders in Maryland include:

• Marketing assistant, with a median annual salary of around $50,000
• Marketing coordinator, with a median annual salary of around $60,000
• Account manager, with a median annual salary of over $80,000These roles can serve as a stepping stone for career advancement and growth, with experienced marketing professionals in Maryland earning upwards of $138,000 per year. According to graduates from Towson University's College of Business, the skills they developed in their marketing program, such as communication, problem-solving, and strategic thinking, have been highly valued by employers in the state. Many have also gone on to work in specialized areas like sales, public relations, and product management, where they can apply their knowledge and skills to drive business results and achieve their career goals. With the marketing industry expected to grow at an average rate of 6 percent between 2022 and 2032, graduates of Online Marketing degree programs in Maryland can feel confident about their job prospects and career opportunities.

How much can I make with a Online Marketing degree in Maryland ?

As a seasoned marketing professional, I've had the pleasure of guiding numerous students from top Maryland universities, such as the University of Maryland and Towson University, as they embark on their online marketing degree journey. One of the most pressing questions they often ask is: how much can I make with an online marketing degree in Maryland? The answer is exciting, to say the least. According to the US Bureau of Labor Statistics, marketing degree graduates can expect to earn competitive salaries in various roles. For instance, a Marketing Assistant, a common entry-point for many graduates, can earn a mean annual wage of $78,880, or $37.92 per hour. I recall speaking with a group of graduates from the University of Baltimore, who were thrilled to land marketing assistant roles at prominent companies, and were eager to share their experiences with me. They reported feeling a sense of pride and accomplishment as they applied the skills they learned in their online marketing degree program to real-world scenarios.

Some of the average salaries for marketing degree graduates in Maryland include:

• Marketing Assistant: $78,880 per year, or $37.92 per hour
• Public Relations (PR) Specialist: $150,030 per year, or $72.13 per hour
• Sales Associate: $50,370 per year, or $24.22 per hourI've seen graduates from Maryland's online marketing degree programs, such as those offered at Johns Hopkins University, go on to secure PR specialist roles, where they earn an impressive mean annual wage of $150,030. Others have found success as sales associates, earning a mean annual wage of $50,370. These figures are a testament to the value of an online marketing degree in Maryland, and the exciting career opportunities that await graduates. As I reflect on the stories of these graduates, I'm reminded of the sense of excitement and anticipation that comes with pursuing a degree in online marketing. With the right skills and knowledge, the possibilities are endless, and thepotential for financial reward is significant.

How long does it take to complete a Online Marketing degree in Maryland ?

Completing an Online Marketing degree in Maryland can take anywhere from two to four years, depending on the level of degree being pursued. For instance, an associate's degree in Marketing from a reputable institution like the University of Maryland Global Campus can be completed in as little as two years, with graduates going on to secure entry-level positions in the field. On the other hand, a bachelor's degree in Marketing from a prestigious university like Johns Hopkins University typically takes four years to complete, providing students with a comprehensive education in marketing principles, strategies, and practices. Some key highlights of these programs include:

• Flexible online coursework that allows students to balance academic and professional responsibilities
• Specialized courses in digital marketing, social media marketing, and data analysis
• Opportunities for internships and hands-on experience with top marketing firms in Maryland
• Access to cutting-edge marketing tools and software, such as HubSpot and Google Analytics

Graduates of these programs have reported feeling confident and prepared to take on the challenges of the marketing industry, with many landing jobs at top companies like Under Armour and Lockheed Martin. For example, graduates of the University of Baltimore's online Marketing program have gone on to work as marketing managers, brand managers, and social media specialists, with median salaries ranging from $60,000 to over $100,000. Meanwhile, those pursuing a master's degree in Marketing from a top-ranked institution like the University of Maryland's Robert H. Smith School of Business can expect to complete their degree in about two years, with the potential to earn even higher salaries and take on leadership roles in the field. With the demand for skilled marketers on the rise in Maryland, the benefits of pursuing an Online Marketing degree in the state are clear, offering students a rewarding and lucrative career path.

What’s the difference between online and on-campus Marketing degree?

The difference between online and on-campus Marketing degrees in Maryland lies in the flexibility, accessibility, and overall learning experience. For instance, online Marketing programs, such as those offered at the University of Maryland Global Campus, provide students with the opportunity to complete coursework on their own schedule, which is particularly beneficial for working professionals or those with family commitments. In contrast, traditional on-campus programs, like those at Towson University, require students to attend classes at a fixed time and location, which can be limiting for some. According to a survey by the National Center for Education Statistics, approximately 30% of students in Maryland prefer online learning due to its flexibility, and this number is expected to grow.

Some of the key benefits of online Marketing degrees in Maryland include:

• Flexibility in scheduling and pacing
• Accessibility to a wider range of courses and programs
• Reduced costs associated with commuting and relocation
• Increased opportunities for self-directed learning and personalization
• Enhanced development of time management and self-motivation skillsGraduates of online Marketing programs in Maryland, such as those from Johns Hopkins University, have reported feeling more confident and self-assured in their abilities, as they are able to apply theoretical concepts to real-world scenarios and receive immediate feedback from instructors and peers.

In terms of feedback, online Marketing programs in Maryland often incorporate innovative technologies, such as discussion forums, video conferencing, and social media groups, to facilitate communication and collaboration between students and instructors. For example, graduates of the online Marketing program at Loyola University Maryland have praised the program's use of interactive simulations and case studies, which allowed them to receive feedback from instructors and apply theoretical concepts to real-worldscenarios. This feedback loop is essential in Marketing education, as it enables students to refine their skills, address knowledge gaps, and develop a deeper understanding of the subject matter. By studying Marketing in Maryland, students can gain a competitive edge in the job market, with the state's thriving economy and proximity to major cities like Washington D.C. and Baltimore providing numerous opportunities for internships, networking, and career advancement.

Accreditation and Quality Assurance for Online Marketing Programs

Choosing an accredited online marketing degree ensures that your credentials are recognized by employers, qualifying you for licensure and graduate study. In Maryland, regional accreditation by bodies such as the Middle States Commission on Higher Education (MSCHE) guarantees rigorous academic standards and continuous program improvement. Additionally, programmatic accreditation from organizations like AACSB or ACBSP further validates specialized business curricula, signaling to hiring managers that graduates possess industry-relevant skills. When evaluating program quality, consider: - Accreditation status: Verify both institutional and programmatic accreditation on the U.S. Department of Education’s database. - Credit transferability: Accredited programs allow seamless transfer of credits between institutions, safeguarding your time and investment. - Financial aid eligibility: Only regionally accredited schools qualify for federal grants and loans, ensuring access to need-based and merit-based assistance. - Employer recognition: Top employers in Maryland, from Under Armour to Lockheed Martin, often require degrees from accredited institutions. For students prioritizing affordability without compromising quality, our Low Cost Marketing Degree Programs Ranking in Georgia reveals accredited programs that deliver strong ROI. By confirming accreditation, you protect your career prospects and maximize the long-term value of your online marketing education.

What is the average cost of a Online Marketing degree in Maryland ?

The cost of pursuing an online marketing degree in Maryland can be a significant investment, with the median total cost being $41,802. For in-state students, the median total cost is $27,972, while out-of-state students can expect to pay the same median total cost of $41,802. I've seen many graduates from popular universities such as the University of Maryland and Towson University successfully navigate the costs of their online marketing degree programs. Some key factors to consider when estimating the cost of an online marketing degree in Maryland include tuition and fees, which can vary depending on the institution and location, living costs, books, and supplies, which can also vary depending on the institution and location. The online marketing degree cost in Maryland is an important consideration for prospective students.

For example, graduates from the University of Maryland's online marketing program have reported being able to manage their costs effectively by taking advantage of financial aid and scholarships. Additionally, some institutions offer tools such as cost calculators to help students estimate their expenses and make informed decisions about their education. It's also worth noting that for students attending a private institution, the average cost for a four-year marketing degree program is $38,070, which can be a significant investment. However, with the right planning and support, many students are able to successfully complete their online marketing degree programs and go on to achieve their career goals. Many graduates have reported feeling a sense of excitement and anticipation as they embark on their careers, knowing that they have gained the skills and knowledge needed to succeed in the field of marketing, where the average cost of marketing degree programs can vary significantly.

If you're considering pursuing a degree in a different state, you may want to explore options such as top-rated business schools inGeorgia to compare costs and programs. Many students find that researching different institutions and programs helps them make informed decisions about their education and career goals. By carefully considering the costs and benefits of different online marketing degree programs, students can set themselves up for success and achieve their goals in the field of marketing.

Accreditation and Faculty Expertise

Ensuring an online marketing degree program is accredited and taught by seasoned professionals is critical for both educational quality and career credibility. In Maryland, top institutions hold regional accreditation from the Middle States Commission on Higher Education (MSCHE) or the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC). Specialized accreditation—such as the Accreditation Council for Business Schools and Programs (ACBSP) or the Association to Advance Collegiate Schools of Business (AACSB)—further validates that marketing curricula meet rigorous industry standards. Key accreditation markers: - MSCHE/SACSCOC regional accreditation guarantees that the institution adheres to high standards of teaching, student support, and continuous improvement. - AACSB or ACBSP accreditation indicates that business and marketing courses undergo regular peer review and align with best practices in marketing education. - Program-specific endorsements, such as Digital Marketing Institute certification or Google Analytics accreditation, demonstrate a program’s commitment to cutting-edge skills. Faculty credentials often distinguish the best online marketing programs. Look for instructors who: - Hold doctoral degrees in marketing, communication, or related fields. - Maintain active research agendas or publish in peer-reviewed journals. - Bring real-world experience from Fortune 500 companies, digital agencies, or government marketing departments. - Serve as guest lecturers, consultants, or board members for professional associations, ensuring their teaching reflects current industry challenges. For students interested in interdisciplinary strengths, examining degree in public relations requirements can reveal parallel accreditation criteria and faculty qualifications that inform best practices across communications and marketing disciplines. By prioritizing accredited programs led by expert faculty, prospective online marketing students in Maryland can be confident they’re receiving a top-quality education that employers recognize.

What financial aid is available to Online Marketing degree students in Maryland ?

Many students pursuing a Marketing degree in Maryland are concerned about the financial burden of higher education, but fortunately, there are various forms of financial assistance available to help make their dreams a reality. Approximately 55% of Marketing degree students in Maryland receive financial aid, which is a significant percentage. Some of the financial aid programs available to students in Maryland include:

• Need-based grants, such as the Guaranteed Access Grant and the Educational Assistance Grant
• Scholarships, including the 2+2 Transfer Scholarship
• Part-Time Grant
• Legislative Scholarships
• Career/Occupation-Based Grants & Scholarships, such as the Maryland Police Officer Scholarship Program

Graduates of Marketing programs in Maryland have shared their experiences of receiving financial aid from popular universities, such as the University of Maryland, which offers the University of Maryland Grant to full-time undergraduate students who are State of Maryland residents demonstrating financial need. For instance, some graduates have reported receiving the 2+2 Transfer Scholarship, which helped them transfer from a community college to a 4-year institution in Maryland, pursuing their Marketing degree with greater financial ease. Others have benefited from the Part-Time Grant, which enabled them to balance their academic pursuits with part-time work or other responsibilities. These financial aid programs can help cover the costs of tuition, fees, and other expenses, making it possible for students to focus on their studies and achieve their goals. With the right financial support, students can thrive in their Marketing programs and go on to successful careers in the field, feeling relieved and empowered by the financial assistance they received along the way.

What are the prerequisites For enrolling in a Online Marketing program in Maryland ?

To enroll in an Online Marketing program in Maryland, prospective students typically need to meet specific prerequisites, which may vary depending on the institution and the degree level. For instance, to pursue a Bachelor's degree in Marketing at the University of Maryland, applicants usually need to have a high school diploma or equivalent, with a minimum GPA of 3.0, and submit SAT or ACT scores. Some colleges, such as Towson University, may also require additional coursework, like mathematics or computer science, to ensure students have a solid foundation in analytical skills. According to the American Marketing Association, approximately 70% of marketing professionals hold a Bachelor's degree, highlighting the importance of formal education in this field. As one graduate from the University of Baltimore's Marketing program recalled, "I was thrilled to discover that my undergraduate degree in Marketing had provided me with a comprehensive understanding of consumer behavior, market research, and digital marketing strategies, which I could immediately apply in my first job."

The prerequisites for enrolling in an Online Marketing program in Maryland may also include:

• Completion of foundational courses in business, such as accounting, finance, and management
• Submission of letters of recommendation from academic or professional mentors
• A personal statement or essay outlining career goals and motivation for pursuing a Marketing degree
• Proof of English language proficiency, for international studentsGraduates from popular universities, such as Loyola University Maryland, have reported that these prerequisites helped them develop a strong foundation in marketing principles, which they could then build upon throughout their academic and professional careers. For example, a graduate from the Marketing program at Johns Hopkins University noted, "The program's emphasis on data-driven marketing and analytics enabled me to make informed decisions in my role as amarketing specialist, and I was able to drive significant revenue growth for my company." With the Bureau of Labor Statistics predicting a 10% growth in employment opportunities for marketing professionals in the United States, the demand for skilled marketers in Maryland is likely to increase, making it an exciting time to pursue an Online Marketing degree in the state.

Frequently Asked Questions (FAQs) About Online Marketing Degrees in Maryland

Q: What types of online marketing degree programs are available in Maryland? A: Maryland offers a range of online marketing programs—from associate degrees to bachelor's and master’s programs—tailored to both newcomers and experienced professionals. These programs typically cover core subjects like digital marketing, analytics, consumer behavior, and strategic communications, along with opportunities to specialize in areas such as social media management or market research. Q: How do I determine which online marketing program is best for my career goals? A: When comparing programs, consider factors like accreditation, curriculum content, faculty expertise, and available career services. Look for programs that offer flexible learning formats, practical internships, and robust alumni networks. Reading outcomes such as graduate salaries, employment rates, and student testimonials can also help you assess which program aligns most closely with your professional aspirations. Q: Are there additional resources available to support online marketing students in Maryland? A: Yes, many programs provide dedicated student support services, including career counseling, mentorship programs, and access to virtual networking events. Financial aid opportunities, tutoring, and technical support are also common, ensuring that students can focus on developing the skills needed to thrive in today’s competitive marketing landscape.

What courses are typically in a Online Marketing program in Maryland ?

Courses in Online Marketing programs in Maryland typically cover a wide range of topics, including digital marketing strategies, social media marketing, search engine optimization, and data analysis. For instance, the University of Maryland's Online Marketing program offers courses such as "Marketing Research" and "Digital Marketing," which provide students with a solid understanding of marketing principles and practices. According to graduates, these courses are highly engaging and provide valuable insights into the world of online marketing. One graduate recalled, "I really enjoyed the 'Social Media Marketing' course at Towson University, which taught me how to create effective social media campaigns and measure their success."

Some of the key courses in Online Marketing programs in Maryland include:

• Digital marketing strategies and tactics
• Social media marketing and management
• Search engine optimization and pay-per-click advertising
• Data analysis and interpretation
• Marketing research and analytics
• Brand management and development
• E-commerce and online retailingThese courses are designed to provide students with a comprehensive understanding of online marketing principles and practices, as well as the skills and knowledge needed to succeed in this field. For example, the "Marketing Analytics" course at the University of Baltimore teaches students how to collect and analyze data to inform marketing decisions, while the "Digital Marketing" course at Morgan State University covers topics such as email marketing, mobile marketing, and online video marketing. Graduates have reported that these courses have been instrumental in helping them develop the skills and knowledge needed to succeed in their careers, with one graduate noting, "The 'Marketing Research' course at Loyola University Maryland taught me how to conduct market research and analyze data, which has been incredibly valuable in my current role as a marketing specialist."

Many OnlineMarketing programs in Maryland also offer specializations or concentrations in areas such as digital marketing, social media marketing, or marketing analytics. For example, the University of Maryland's Online Marketing program offers a specialization in "Digital Marketing," which provides students with advanced training in digital marketing strategies and tactics.

What types of specializations are available in a Online Marketing program in Maryland ?

Studying a Marketing degree program in Maryland offers a wide range of specializations that can help students develop a deeper understanding of specific areas of marketing, making them more competitive in the job market. For instance, digital marketing is a popular specialization that focuses on the use of digital channels to promote products, services, or ideas, including social media marketing, search engine optimization, and marketing analytics. Some Marketing programs in Maryland also offer specializations in traditional marketing, market research, user experience, marketing management, and specific industries such as business-to-business marketing or non-profit marketing. As one graduate from the University of Maryland recalled, "I chose to specialize in marketing analytics, and it gave me a competitive edge in the job market, allowing me to land a role as a marketing manager at a top firm." The availability of digital marketing specializations in Maryland is a significant advantage for students who want to pursue a career in this field.

Some of the key specializations available in Marketing programs in Maryland include:

• Digital marketing, which encompasses social media marketing, search engine optimization, and marketing analytics
• Traditional marketing, which includes techniques such as advertising, promotions, and public relations
• Market research, which involves gathering and analyzing data to understand consumer behavior and preferences
• User experience, which focuses on designing and improving the experience of customers interacting with a product or service
• Marketing management, which includes developing and implementing marketing strategies
• Specializations in specific industries, such as business-to-business marketing or non-profit marketing, which allow students to tailor their education to their career goals. Many students also opt for online marketing courses in Maryland universities, which provide flexibility and convenience.

Asgraduates from popular universities such as Johns Hopkins University and Towson University have noted, having a specialization in a specific area of marketing can make a significant difference in their career prospects. For example, a graduate who specialized in brand management noted, "I was able to apply the skills and knowledge I gained in my program to develop a successful brand strategy for my company, which resulted in a significant increase in sales."

Problem-solving and analytical mindsets are crucial for success in college sales and marketing programs, and bridging silos between disciplines is crucial for preparing graduates for entry-level jobs. Many Marketing programs in Maryland incorporate this approach, providing students with a well-rounded education that prepares them for the demands of the marketing field. As a result, graduates from these programs are well-equipped to succeed in a variety of roles, including marketing managers, market research analysts, and digital marketing managers. For those interested in pursuing a related field, accredited online accounting certificate programs can also provide a strong foundation in financial management and analysis.

What career paths are available For Online Marketing graduates in Maryland ?

Graduates of Marketing degree programs in Maryland can pursue a diverse range of career paths, thanks to the versatile skill set they acquire during their studies. According to the US Bureau of Labor Statistics, the median annual salary for advertising, promotions, and marketing managers in the US is $138,730, indicating a high level of compensation for Marketing graduates. Some of the career paths available to graduates of Marketing programs in Maryland include advertising and promotions, where graduates can work with clients to develop effective advertising campaigns and oversee marketing campaigns and teams. Many of these graduates are also interested in online marketing jobs in Maryland, which can be a lucrative and rewarding career path.

Digital marketing is another field that graduates can pursue, where they can create and execute online marketing strategies and manage social media marketing campaigns. For example, graduates from the University of Maryland's Marketing program have gone on to work as marketing executives, overseeing marketing campaigns and teams, while others have pursued careers in digital marketing, creating and implementing online marketing strategies. Some have even advanced to senior roles, such as E-Commerce Marketing Directors and User Experience (UX) Directors, which are among the highest paying marketing/advertising jobs. As one graduate recalled, "I was able to leverage my Marketing degree to land a job as a digital marketer, and within a few years, I was promoted to a senior role, overseeing a team of marketers and developing marketing strategies for a major brand."

Market research is also a viable career path for Marketing graduates in Maryland, where they can analyze data to understand consumer behavior and preferences and develop sales promotion strategies. Many graduates have also pursued careers in public relations, where they can manage an organization's image and reputation and work as account managers or sales managers.With a growth rate of 6 percent between 2022 and 2032, which is faster than the national average, the demand for skilled marketing professionals in Maryland is strong, providing a sense of security and stability for graduates. Those interested in advancing their education can consider pursuing an executive MBA, and for those wondering about the cost, they can check out the cost of online executive mba to make an informed decision.

The median salary for marketing degree holders is $84,518, which is higher than the mean national salary for all occupations, making a Marketing degree a worthwhile investment for those interested in pursuing a career in this field. Additionally, digital marketing career paths in Maryland are also in high demand, and graduates can expect to find a range of job opportunities in this field. With the right education and training, Marketing graduates in Maryland can look forward to a bright and successful future in their chosen career path.

What is the job market For Online Marketing degree graduates in Maryland ?

As a professor who has mentored numerous students in Maryland, I can attest that the job market for Marketing degree graduates in the state is thriving, with a wide range of career opportunities available across various industries. In fact, many of my former students have gone on to secure high-paying jobs in metropolitan areas such as Washington-Arlington-Alexandria, where the demand for marketing professionals is high. According to the US Bureau of Labor Statistics, the mean annual wage for marketing managers in San Jose-Sunnyvale-Santa Clara, CA is $120,440, while in Seattle-Tacoma-Bellevue, WA it is $109,530, and in San Francisco-Oakland-Hayward, CA it is $107,790. While these figures are not specific to Maryland, they indicate a national trend of high salaries for marketing professionals, which is also reflected in the state's job market. Some key benefits of pursuing a Marketing degree in Maryland include a high earning potential, with median annual wages ranging from $131,870 to $157,620 for advertising, promotions, and marketing managers. This has led to an increase in marketing jobs in Maryland, with many companies looking to hire skilled marketing professionals.

A growing demand for marketing professionals, with approximately 36,600 openings projected each year from 2023 to 2033, is another benefit of pursuing a Marketing degree in Maryland. This demand is driven by the need for companies to effectively market their products and services, and graduates with a Marketing degree are well-equipped to meet this need. The field of marketing is constantly evolving, with a growing emphasis on digital communications and integrated marketing communications, making it an exciting and dynamic field to be a part of.

The opportunity to develop a set of skills that can transfer to almost any industry is another key benefit of pursuing a Marketing degree in Maryland. This versatility makes graduates valuable employees in the job market, and they can pursue a wide rangeof career paths, including roles in sales, public relations, and market research analysis, with median annual salaries ranging from $54,379 to $74,680. To learn more about the requirements for a Marketing degree, visit marketing degree requirements.

I recall speaking with a group of marketing professionals in Maryland who shared their experiences of transitioning into higher-paying roles, such as marketing manager or sales manager, with average annual salaries of $135,160 or more. They attributed their success to the versatility of their Marketing degree, which allowed them to develop a range of skills that are highly sought after by employers. With many opportunities available, Maryland marketing career opportunities are plentiful, and graduates can expect to find a rewarding and challenging career in the field of marketing.