Best Free Business Name Generators for 2025

Co-Founder and Chief Data Scientist

Owning a business in this day and age is no easy feat. In January 2023 alone, there were 420,987 business applications (Census.gov, 2023), which suggests how many companies one has to compete with to stay afloat. One way to do so is by creating a solid branding and a good business name—these are key to helping you stand out in the sea of other businesses in your industry.

While coming up with entirely unique business name ideas can be achieved using brainstorming and the use of word cloud generators, one can now quickly do this with the help of business name generators. In this guide, our team of experts has rounded up a list of the best free business name generators for 2025. Among the factors that we took into consideration are the uniqueness of the names that each platform can generate as well as the number of industries that it can generate names for. In this way, it is easier for you to choose one that will allow you to create the best possible name for your company.

Best Free Business Name Generators Table of Contents

Wix Business Name Generator
Shopify Business Name Generator
WordPress Business Name Generator
BusinessNameGenerator.com
Namelix
Domain Wheel
NameSnack
Brandroot
Looka Business Name Generator
Namify
Zyro Business Name Generator
FreshBooks Business Name Generator

Importance of Having a Business Name

Building a business from scratch can be challenging, especially considering that only 18% of new small businesses survive in one year (Bureau of Labor Statistics, 2022). This statistic demonstrates that you need to avoid mistakes early on—from developing your business idea to building a name that can communicate your brand’s identity and resonates with your target audience.

After all, a business name is the heart of a brand. As published in the European Journal of Molecular & Clinical Medicine titled, “The Effect of Brand Name on Customer Purchase Intention: An Experimental Study," Fahmi et al. (2020) found that “Branding strategy is very crucial for a company. Marketers should really be aware of choosing the best name for their brand. They may implement foreign branding strategies in order to exploit positive stereotypes they may get from a certain country. However, they need to consider the product type they offer to consumers. The author suggests that for a low-involvement product like mineral water and other convenience goods, they should implement more local branding rather than foreign branding in order to increase purchase intention."

In line with this, our team at Research.com outlined the following reasons why choosing a good business name is important to your company’s overall brand strategy.

It Builds Brand Identity

A business name helps customers understand what to expect from your brand. For instance, Netflix combines the words “internet" and “flicks," allowing it to describe exactly what the platform does. Meanwhile, General Motors was named as such because they carry different automotive brands such as Cadillac, Buick, GMC, and Chevrolet.

Aside from being descriptive of what your company does, a business name can also help you set the tone of your brand. For example, if you own a Taiwanese restaurant and name it Wok This Way, you can position yourself as a quirky and laid-back brand preferred by a younger crowd. However, if you choose names like Gua Bao House or Ah Ma’s Taiwanese Kitchen, you can build a brand identity that caters to foodies who are looking for authentic Taiwanese cuisine.

It Helps Build Brand Reputation

Your business name can also be a factor in reputation building. Research shows that 46% of consumers in the United States pay more for a brand name they trust (Salsify, 2022). This only goes to show that if your name does not sound right to your target customers or does not resonate with them at all, you might have trouble catching their attention or getting them to patronize your business.

One example of this is Google. Originally named BackRub, Google was given its current moniker in 1998. The change was meant to reflect the company’s mission to organize infinite information on the web. Shortly after the name change, the search engine started catching the eye of several Silicon Valley investors, which allowed it to expand to the tech giant that it is today.

Similarly, Brad’s Drink is a company that was able to expand its consumer base after renaming. This beverage, which was developed by Caleb Bradham, was only served from a soda fountain in a pharmacy in 1893. While the product became popular locally, Bradham decided to rename the product to Pepsi-Cola to make it more appealing to customers outside of his locale.

List of the Best Business Name Generators

Landing the perfect name for a business will require originality and checking the availability of a trademark. Business game generators are a company’s ideal tool because they can offer thousands of original suggestions to simplify the process.

Below, our researchers have compiled a list of the best free business name generators that you can try. They are chosen based on key functions such as domain search, speed of name generation, as well as their ability to generate unique names.

Add your brand to the list

1. Wix Business Name Generator

Wix Business Name Generator is a free AI-powered tool that is engineered for easy navigation. It uses keywords, brand styles, and business types to create business names. Simply input a word or two that you associate with your business and Wix will utilize them to generate awesome names. Moreover, as it is part of a popular website builder, this platform can offer domain search and registration.

Key Features of Wix Business Name Generator:

Offers keyword-based and industry-specific names
Comes with more than 100 name suggestions per keyword
Option to view names as logos
Instant domain search
Shows multiple domain extensions like .com., org, .net, and other top-level domains (TLDs)
Domain registration with Wix

2. Shopify Business Name Generator

The Shopify Business Name Generator is a user-friendly tool that is keyword-based. It displays business names composed of two words on multiple pages. To use the tool for checking domain availability, you must have a Shopify account.

Key Features of Shopify Business Name Generator:

Comes with an algorithm that delivers good-name results
Ability to check the domain name availability
Great back-end tools for business support
Offers name reservation and registration for Shopify store
Seamless ecommerce integration

3. WordPress Business Name Generator

The WordPress Business Name Generator is an option for entrepreneurs who want to start a WordPress blog or website. This platform uses AI to produce brandable and creative business name options for new companies. All you will need to do is enter keywords relevant to your business for the platform to generate name options for you.

Key Features of WordPress Business Name Generator:

10-second business name generator
Extensive name results
Option to buy a domain name

4. BusinessNameGenerator.com

BusinessNameGenerator.com is an AI-based generator that comes up with thousands of names. This simple-to-use tool creates compound names from keywords and completely random names. You can fine-tune name results using word structures, style filters, and name lengths.

Key Features of BusinessNameGenerator:

Various filter options available
Checks domain availability
Ability to purchase the domain name
Generates names for all niches
Multi-language support (Spanish, Portuguese, German, and French)

5. Namelix

The Namelix is an AI-powered tool that offers short and catchy names using a state-of-the-art language model. Type a keyword and it will create dynamic business names. Pick a name type and this tool will quickly display business names along with logos. It also supports domain name registration through NameCheap.com.

Key Features of Namelix Business Name Generator:

Comes with filtering options—short names, specific keywords, or domain extension
Multiple naming options
Has a learning algorithm for better recommendations over time
Offers brandable logos
Domain name registration through NameCheap

6. Domain Wheel

Domain Wheel is an intuitive tool that allows for easy generation of small business name ideas by inputting a few keywords related to the business you have. Once you find a business name that you like, you can click ‘View Details’ to get additional options for the domain name.

Key Features of Domain Wheel Business Name Generator:

Easy to navigate
Identifies catchy domain names
Offers tools for on-the-spot registration

7. NameSnack

NameSnack is a powerful domain name generator that creates thousands of memorable, unique, and available domains based on what the user enters. It combines varying techniques such as machine learning, keyword combination, and propriety techniques, along with quick domain search technology to deliver unique names fast.

Key Features of NameShack Business Name Generator:

An industry in AI naming
Instant domain and keyword search
Offers different name styles
With logo designs
Secure domain name via partner NameCheap

8. Brandroot

Brandroot is a top-of-the-line free business name-making tool. Its AI-powered technology creates hundreds of catchy business names at the speed of lightning so you can get a competitive edge. Brandroot’s core business name generator is free but you need to pay for premium domain name options from partner sites.

Key Features Business Name Generator:

Smart search for the best premium domain names
Names available to register as .com domains
Throws in premium domain name options (for a fee)

9. Looka Business Name Generator

Looka Business Name Generator is a tool powered by AI technology. It helps businesses in brainstorming ideas by providing a keyword or selecting from a list of abstract ideas to find the fitting name for your business. It generates catchy brand name ideas, checks domain and social media availability, and displays logo ideas.

Key Features of Looka Business Name Generator:

Generates organic and inspiring names
Length filter option
Checks domain availability and alternative domains
Offers logos

10. Namify

Namify is a tool using cutting-edge and top-of-the-line technology to churn business names. This tool offers meaningful brand names and not just a combination of keywords. It provides more than 500 name suggestions for every search. Generated domain names come with available domain names extensions like .tech,.online, .store, .site, and more.

Key Features of Namify Business Name Generator:

Offers future-proof domains
Option to register a domain name
Social media handle availability
Comes with a complimentary logo
Trademark availability

11. Zyro Business Name Generator

Zyro Business Name Generator is an AI technology-powered free brand name generator. Get business name ideas by entering a few keywords that represent your brand. This tool creates business name suggestions that leave a lasting impression.

Key Features of Zyro Business Nam Generator:

User-friendly
Checks domain availability
Easy integration with other Zyro AI tools

12. FreshBooks Business Name Generator

FreshBooks Business Name Generator is a simple-to-use branding tool from a well-known accounting software vendors for small businesses. Select your industry, and input a one-word keyword for your business for fresh two to three-word business name suggestions. You can choose from industries such as creatives and marketing, legal services and business consulting, trades and home services, and information technology.

Key Features of FreshBooks Business Name Generator:

Free and easy-to-use
Generates industry-relevant names
Offers a broad range of name styles

Add your brand to the list

What are the benefits of using AI-generated names for brand consistency?

AI-powered business name generators offer more than just convenience—they also help ensure brand consistency, a key factor in building a recognizable and cohesive brand identity. Here’s how these tools support seamless branding across platforms:

Seamless Integration Across Platforms: Many AI tools check the availability of domain names and social media handles, ensuring your business name can be used consistently across digital platforms. This reduces the risk of having different names for your website, social media, and other online profiles, which can confuse customers.
Enhanced Brand Recognition: A consistent name across platforms boosts customer recall and builds trust, making your brand easier to recognize and remember. Using an AI-generated name ensures that the name aligns with SEO principles, further enhancing discoverability.
Time and Cost Efficiency: AI tools save time by providing ready-to-use names that are cohesive with branding efforts. They also reduce costs associated with rebranding or resolving naming conflicts that might arise with inconsistent or unavailable names.
Customization for Target Audience: AI-powered generators allow you to input preferences like industry keywords or brand tone (e.g., quirky, professional), ensuring the name resonates with your target audience. This tailored approach ensures the brand name supports consistent messaging and appeals to customer demographics.
Alignment with Marketing Goals: Tools often integrate logo design and tagline generation, creating a unified visual and verbal identity. This alignment across brand elements strengthens marketing campaigns and communication strategies.

How to Leverage AI Tools for Brand Consistency:

Use filters to generate names that reflect your brand’s values and industry focus.
Cross-check generated names for domain and social media availability within the tool.
Explore additional features like logo and tagline creation to align visual branding with the chosen name.
Test name options with your audience to confirm they convey the desired perception.

Build the Foundation of Your Success With a Business Name Generator

Whether you graduate with a business degree or are simply an entrepreneur by heart, embarking on the naming process can take up time and a lot of thinking. Get a solid foundation from business tools like a business name generator that will protect your data, provide an SEO-friendly name, offer trademark-free names, and help register your business name.

It may require years to create a great brand but it will only take seconds to generate creative brand names. Use the best free business name generators to come up with high-quality names that can set you on the right track and eventually scale your business as a successful brand. Once you have decided on a business name using the right tool, the next step is to promote and launch your business to greater heights.

Should You Invest in Further Education to Strengthen Your Brand?

Continuous learning can refine your branding strategy and optimize the use of business name generators. Advanced courses in business, marketing, and design offer insights into market trends, customer psychology, and legal best practices, enabling informed decision-making. Accessing contemporary educational resources can empower you to integrate innovative techniques and build a resilient brand. Explore online accredited colleges that accept financial aid to further enhance your expertise and competitive edge.

How Can You Ensure Your Business Name Stays Relevant and Protected?

When choosing a business name, strategic foresight is essential for long-term brand success. Assess market trends and monitor consumer behavior to ensure the name remains contemporary and resonates with evolving customer expectations. Legal safeguards, such as trademark registration and diligent domain management, provide an additional layer of protection. Moreover, integrating periodic brand performance reviews with targeted educational opportunities can help refine your strategy. Investing in further education—such as accelerated bachelor programs online—can equip you with the analytical tools and industry insights necessary to adapt your brand identity in a competitive market.

What Legal Measures Should You Take to Protect Your Business Name?

To safeguard your brand, initiate a comprehensive trademark search and secure legal registration through your regional intellectual property office. This process not only deters infringement but also cements exclusive rights to your business name. Evaluate the necessity of registering variations and derivatives to cover potential market expansions. Additionally, ensure that your digital presence is backed by appropriate domain registrations, reducing the risk of cyber squatters and unauthorized use. Consulting with legal experts in intellectual property can provide tailored strategies, while further academic insights—such as those offered in a 1 year PhD—can refine your approach to long‐term brand protection.

How Can Your Business Name Enhance Your SEO Performance?

A thoughtfully selected business name that integrates targeted keywords can significantly improve your online visibility by boosting organic traffic and click-through rates from search engine results. This approach not only supports effective local and voice search strategies but also fosters a cohesive digital presence that resonates with your target audience. Moreover, aligning sophisticated digital marketing strategies with thorough academic research—such as reviewing our article How much does a PhD cost on average?—can further refine your branding efforts for sustained SEO success.

What Are the Common Pitfalls When Choosing a Business Name?

When selecting a business name, overlooking potential pitfalls can undermine your branding strategy and long-term market positioning. One frequent issue is opting for names that are overly generic or difficult to differentiate, which may dilute your brand identity. Additionally, neglecting thorough trademark research can lead to legal challenges and costly rebranding efforts later on. In some cases, a name that sounds appealing may lack the necessary SEO-friendly qualities to drive online traffic and resonate with search engine algorithms. It is also important to avoid names that limit scalability and market expansion by being too narrowly defined. Strategic investment in advanced market research and business education, such as obtaining insights from a quick online master's degree, can help mitigate these risks and reinforce your overall brand strategy.

What Metrics Can You Track to Assess Your Business Name’s Impact?

Measure the effectiveness of your business name by monitoring a combination of digital, customer sentiment, and financial KPIs. Track search engine rankings and organic website traffic to understand your online visibility, and use social media monitoring and customer surveys to gauge brand recognition and sentiment. Further, analyze conversion rates, customer retention, and engagement levels to determine if your business name is enhancing your overall market performance. For refined benchmarking and continued professional growth, review case studies and educational resources available from our guide on the most affordable online colleges.

How Can You Future-Proof Your Business Name?

To ensure your business name remains relevant amid evolving market trends, implement periodic reviews that assess its alignment with current consumer behaviors and industry shifts. Emphasize flexibility by selecting names that accommodate growth into new product lines or markets. Integrate customer feedback and competitive benchmarking to identify emerging trends and potential adjustments. Additionally, consider supplementing your strategic toolkit with continual education—such as pursuing online degrees for senior citizens—to refine your insights and maintain agility in a competitive landscape.

Key Insights

Business Competition: With over 420,987 business applications in January 2023 alone, creating a solid brand identity and a unique business name is crucial for standing out.
Survival Rates: Only 18% of new small businesses survive their first year, emphasizing the need to avoid early mistakes, including choosing an effective business name.
Brand Identity: A well-chosen business name helps establish and communicate your brand identity, influencing how customers perceive and interact with your business.
Reputation Building: A business name significantly contributes to brand reputation, with 46% of U.S. consumers willing to pay more for a trusted brand name.
Historical Examples: Companies like Google and Pepsi-Cola successfully rebranded to more appealing names, which helped them expand their consumer base and attract investment.
AI-Powered Tools: Business name generators leverage AI to offer unique, SEO-friendly, and trademark-free name suggestions, simplifying the naming process for entrepreneurs.
Comprehensive Features: Many business name generators provide additional features such as domain availability checks, logo suggestions, and social media handle availability, aiding in cohesive brand development.

FAQ

Why is having a unique business name important?

A unique business name helps you stand out in a crowded market, establishes your brand identity, and makes it easier for customers to remember and associate with your business. It also contributes to building a strong brand reputation and can positively impact customer trust and loyalty.

What should I consider when choosing a business name?

When choosing a business name, consider factors like relevance to your business, ease of pronunciation and spelling, availability of the domain name, potential for trademark registration, and how well it communicates your brand’s identity and values. It’s also important to think about your target audience and market positioning.

How do business name generators work?

Business name generators typically use AI technology to generate name suggestions based on input keywords related to your business. They can offer various filtering options, such as industry-specific names, length of the name, and style. Some also check for domain availability and provide logo suggestions.

Can a business name generator help with domain registration?

Yes, many business name generators offer domain search and registration features. After generating a business name, these tools can check if the corresponding domain name is available and often provide options to register the domain directly through the platform or its partners.

Are business name generators free to use?

Most business name generators mentioned in the article are free to use for generating name suggestions. However, some may charge for additional services like premium domain registration, logo design, or comprehensive branding packages.

How can a business name affect customer perception?

A business name can significantly influence customer perception by conveying the brand’s personality, values, and the nature of its products or services. A well-chosen name can attract the target audience, build trust, and enhance brand loyalty. For instance, a quirky name might appeal to a younger crowd, while a traditional name could attract customers looking for authenticity.

What are some examples of successful business name changes?

Examples of successful business name changes include Google, which was originally named BackRub, and Pepsi-Cola, initially known as Brad’s Drink. These changes were made to better reflect their brand mission and appeal to a broader audience, which contributed to their significant growth and recognition.

What additional features do business name generators offer?

Besides generating name suggestions, many business name generators offer features like instant domain availability checks, logo design ideas, social media handle availability, and even trademark availability. These comprehensive features help ensure that the chosen name can be effectively used across various platforms and media.

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